by Jen Wemhoff, Communications Manager at GolfStatus

Nonprofit golf event organizers are always looking for new and creative ways to boost fundraising, provide sponsors with real value, and deliver a memorable tournament experience for participants. Fortunately, there’s one tournament extra that does all three: pin flags.

Pin flags are one of the most visible—and versatile—sponsorships your tournament can offer. Why? They offer sponsors and your nonprofit unparalleled branding opportunities, elevate the look and feel of your tournament, and perhaps most importantly, create new ways to raise dollars for your cause.

Here are six reasons why you should add a pin flag sponsorship to your next charity golf tournament.

1. New Golf Tournament Sponsorship Option

To build on success, it’s essential for charity golf tournament organizers to continually add value and increase revenue every year. If your tournament has consistently sold out sponsorships and you want to expand offerings, pin flags are a great choice for tournaments of all types and sizes.

Plus, pin flags are flexible. You don’t have to offer them as a one-size-fits-all package. Instead, you can structure them in different ways that meet your fundraising goals, tournament needs, and sponsor budgets. Some common approaches include:

• One sponsor for all 18 holes. This is perhaps the most common approach, and is a great option for a major sponsor who wants maximum visibility.

• Split the course. Sell sponsorships for the front and back nine separately, giving two mid-level sponsors the chance to stand out.

• Individual hole sponsorships. Give multiple businesses the chance to sponsor a single hole with a pin flag, spreading opportunity across a larger group of supporters.

2. premium visibility across the course

Pin flags are found on every single green and are the focal point of every single hole. That means that sponsor logos and branding are front and center as golfers approach and finish each hole. Put simply, pin flags demand attention!

Even smaller-scale events like mini golf fundraisers or simulator-based events can benefit from this exposure. Pin flags (or creative adaptations of them) are highly visible branding opportunities that make an impression no matter the format of your event.

The visibility offered by pin flags is especially attractive to sponsors who want more than a logo on a banner. Pin flags and the accompanying digital exposure provided by your golf event management platform guarantee that the sponsor’s name is seen repeatedly throughout the tournament.

Even mini golf events can benefit from a pin flag sponsorship!

3. Elevate the Look & Feel of Your Tournament

Custom pin flags instantly upgrade your tournament. They give your event a professional, polished look that stands out to golfers, sponsors, and even golf facility staff. Seeing branded pin flags on every green tells golfers, sponsors, and donors that you take the event seriously and value sponsor relationships. The professional impression can help:

• Build credibility with first-time golfers and supporters

• Encourage past sponsors to return and level up their investment in your event in the future

• Differentiate your tournament from others in the area

Golfers and sponsors appreciate when an event feels well-organized and put together. Details like pin flags may seem small, but they help contribute to an overall professional experience that keeps participants coming back.

4. raise more money

Every additional golf tournament sponsorship represents new dollars for your cause and a new revenue stream for your event and organization. Pin flag sponsorships are especially valuable because they’re premium, high-demand options that many businesses find appealing. Plus, this sponsorship comes with a high ROI, making it worth a higher price point because pin flags:

• Offer unprecedented visibility across the golf course

• Have a “wow” factor

• Give sponsors a unique way to stand out

No matter how you sell pin flags—individually, nine, or 18 holes, the income has the potential to add up quickly.

5. extend the value beyond tournament day

Pin flags don’t have to be a one-and-done piece of event signage! With a little creativity, you can continue to leverage them after the tournament ends to deepen sponsor relationships and raise additional funds. Use them as:

• Thank you gifts for sponsors. Invite board, staff, or planning team members to sign the flags and present them to sponsors as a thank-you keepsake.

• Auction items or raffle prizes. Frame a flag, signed or unsigned, and include it in your silent auction or offer it as a fun raffle prize.

• Dual branding. Print the sponsor’s logo on one side of the flag and reserve the other side for your nonprofit’s logo, the name of a key supporter, or fun messaging. It makes the flag a unique memento that ties your mission to the sponsor’s contribution.

These extra uses add even more value to pin flags, extending the life and impact of the sponsorship while showing sponsors that you’re committed to making their investment meaningful.

Camp Hope Foundation, which provides camp experiences to children with pediatric cancer during their treatment, has campers sign their tournament’s pin flags, which are then auctioned off to raise additional funds.

6. There’s no hassle (with the right partner)

If you’re thinking, “This sounds great, but I don’t have the time to handle all those details on top of everything else,” then you simply need to find the right partner for pin flags.

GolfStatus has a turnkey solution for pin flags—you handle selling the sponsorship, GolfStatus handles everything else, including:

• Design. The team works directly with the sponsor or sponsors to secure logos and messaging.

• Logistics. The team works with the vendor to ensure everything looks great on the full-color, dye-sublimated flags.

• Delivery. Flags are shipped directly to the golf facility (or other chosen location) on time ahead of your tournament.

Letting a partner handle the details makes pin flag sponsorships virtually hassle-free for tournament organizers. You can focus on recruiting sponsors, engaging players, and running your event while GolfStatus ensures pin flags look great and arrive on time.

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SAMPLE PIN FLAG SPONSORSHIP PACKAGES

To help you get started, here are a few ideas on how to structure and price pin flag sponsorships. You can adjust them based on your audience, sponsor budgets, and event size.

Entire Course Sponsorship: 18 Pin Flags

One package available.

• Exclusive branding on all 18 pin flags across the course

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Opportunity for social media collaboration

• Includes one foursome

• Price point: $4,000 - $6,000+ (depending on your market and tournament size)

Front or Back Nine Sponsorship: 9 Flags

Two packages available.

• Exclusive branding on nine pin flags

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Price point: $2,000 - $3,000+

Individual Pin Flag Sponsorship

18 packages available.

• Branding on one pin flag

• Company name and logo displayed on the event website

• Price point: $250 - $500 per hole

Bundled Hole Sponsorship

18 packages available.

• Individual pin flag sponsorship

• One hole sign, plus exposure in the digital scoring app.

• Company name and logo displayed on the event website.

• Price point: $600 - $1,000

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Final Thoughts

Pin flag sponsorships check all the boxes: they’re flexible, visible, professional, and lucrative. They create a one-of-a-kind branding opportunity for sponsors and your organization, make your event look sharp, and generate additional dollars for your mission.

Whether you package them as a full set, split them by nine, or sell them individually, pin flags are a simple but powerful way to enhance your golf fundraiser.

The Right Partner for Pin Flags

Get Started With GolfStatus

After two years of success, the Putt Putt Fore Puppies mini golf tournament came back for an even bigger and better year three! Planned by GolfStatus staff, Putt Putt Fore Puppies brings the community together to raise funds for Capital Humane Society (CHS), which cares for homeless pets in Lincoln, Nebraska, and helps them find their forever homes.

2025 Recap

• Golfers / Teams: 200 / 50 

• Courses: 3 of 3

• Sponsors: 28 (plus 9 Pet Spotlights)

• Outcomes: Nearly $13,000 donated to CHS

  • $2,000 raised on tournament day

The 2025 Putt Putt Fore Puppies Mini Golf Tournament was another resounding success! While the final amount donated to Capital Humane Society was less than in 2024 (2024’s event benefited from a very generous day-of donation that skewed the final numbers), the tournament actually raised more than in previous years. Here’s how we boosted overall revenue:

• Sponsorships. New packages were added (Tennis Ball Pet Toy Sponsor, Doggie Bandana Sponsor, Drink Ticket Sponsor, Trophy Sponsor), and prices were slightly increased to drive income. 

• Team packages. Two team packages were offered—an “all-in” package and a standard package. Both included t-shirts, dinner, gifts, a drink ticket, and a round of mini golf for each golfer, but the all-in package includes entry into on-course games and 12 raffle tickets. Pricing was increased to cover costs and better reflect the experience.

• Pet showcase. Pet owners had the opportunity to purchase a “sponsorship” to show off their beloved pets on the event website and signage at the tournament. Pet owners got to take their pet’s sign home at the end of the day!

• 50/50 ball drop. Attendees purchased numbered balls for $10 each, giving them the chance to win half of the total dollars raised from the ball drop. Over 50 balls (out of 100 possible) were sold, and all 100 were dropped on one of the holes before the shotgun start. Two balls made it in the hole, and the winners split the pot with CHS. One winner donated half of his winnings back to CHS! This was a relatively late addition to the tournament, with limited time to promote it ahead of event day. Because it was well-received, the planning team will continue it in 2026 and start selling balls when registration opens.

• Merch. A merch sales table was another new addition to the tournament, including ball markers and magnets featuring Pete, the Putt Putt Puppy; stickers with the event logo and likeness of several of the pet spotlight animals; and additional event t-shirts. 

• Additional raffle prizes. This year’s raffle was extremely successful due to the quality and quantity of prizes. Attendees purchased more raffle tickets for the chance to win high-dollar prizes, including an espresso machine, photography packages, gift cards, attraction tickets, and more. And since all prizes were donated, there were no overhead costs.

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2025 Changes

Based on feedback from last year’s participants, the planning team implemented a few changes for the 2025 tournament. 

• New planning team. Planning team members included: Ashley Stahr, Chief Marketing Officer; Payton Prall, Digital Media Manager; Jen Wemhoff, Communications Manager; David Li, Graphic Designer; Dane Stahr, Product Designer; Ty Perkins, Account Manager; Paul Sanger, Account Manager; Alex White, Fundraising Specialist; Brenden Holling, Client Success Specialist; Jack Burmeister, Client Success Specialist; Cash Dinkel, Director of Client Success; 

• New schedule. Additional time was built into the schedule to accommodate the extra time required to complete the Backwoods Course and the raffle drawing.

• New tournament day layout. To better facilitate golfer check-in and avoid bottlenecks around the registration area, the layout was revamped. We leveraged some additional green space at Adventure Golf for a smoother flow from check-in and add-ons to dinner, sponsors, and raffle tables.

• New on-course games. New game options were added to each course, including a pet putter (golfers putted with a dog toy, tennis ball launcher, or pooper scooper), alternative ball (putting with the tennis ball dog toy instead of their golf ball), and animal trivia.

Past Tournament Recaps

Here’s a quick rundown of what the tournament accomplished in its first two years:

Year 1: 2023

• Golfers / Teams: 164 / 41 

• Courses: 2 of 3

• Sponsors: 21

• Fundraising Goal: $3,000

• Outcomes: $9,200 donated to CHS

  • $1,100 raised on tournament day

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Year 2: 2024

• Golfers / Teams: 216 / 54

• Courses: 3 of 3

• Sponsors: 31

• Fundraising Goal: $12,000

• Outcome: $15,000 donated to CHS

• $5,500 raised on tournament day

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Thank you sponsors!

Presenting Sponsor

Flag Sponsor

Golf Ball Sponsor

Doggie Bandana Sponsor

Tennis Ball Pet Toy Sponsor

Flag Sponsor

Dinner Sponsor

Music Sponsor

19th Hole Sponsor

Swag Sponsor

Trophy Sponsor

Batting Cage Sponsor

Hole Sponsors:

Signage Sponsor

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by Jen Wemhoff, Communications Manager at GolfStatus

Prizes shouldn’t be an afterthought at your charity golf tournament. They’re more than just giveaways—they’re an opportunity to spark excitement, drive registrations, increase sponsor visibility, and boost additional fundraising revenue from the event. The right mix of prizes can elevate your tournament from a fun day of golf into a memorable experience that helps keep players and sponsors coming back year after year.

Your golf event’s prizes have the potential to do more than simply recognize winners.

This guide will answer common questions about golf event prizes, share 30 prize ideas that you can incorporate into your next golf fundraiser, and offer tips on how to choose, source, and present prizes effectively. Whether you’re launching a brand new tournament or building on years of success, looking for budget-friendly options or big-ticket items, or anywhere in between, your golf event prizes can have a lasting impact

FAQs About Golf Event Prizes

Why Should We Offer Golf Event Prizes?

Prizes have the potential to play a bigger role than just simply rewarding winners. They can impact participation, engagement, and fundraising results. Here’s why they matter:

• Boost participation. Attractive prizes encourage more golfers to register and more sponsors to sign on to support the event (especially if their sponsorship includes a team).

• Drive fundraising revenue. Tournament add-ons like raffles, auctions, and contests that are tied to prizes create extra income beyond registration fees and sponsorships.

• Enhance the experience. Prizes keep the day engaging, fun, and exciting from start to finish.

• Show appreciation. Prizes and awards recognize players, sponsors, and volunteers, reinforcing goodwill and loyalty to your organization.

• Differentiate your event. Unique or high-value prizes set your tournament apart, making it more memorable year after year.
  

How Many Prizes Should a Golf Event Have?

You’ll want to strike a balance between quality and quantity, with a variety of prizes for different tournament components. Plan for a balanced mix of prizes that includes:

• One or two marquee prizes, such as a grand prize for the tournament’s winner, as well as hole-in-one contest prizes.

• A handful of prizes for on-course contests, like closest to the pin, putting, or longest drive contests.

• Smaller prizes for on-course games or challenges, which can be as simple as taking strokes off their score for certain holes, a closer tee off position, raffle tickets, or drink tickets.

• Several raffle prizes or auction items at different value levels to keep everyone engaged.

Every golfer should receive a player gift of some sort as a token of appreciation for their support of your nonprofit through the event, but there’s no need to ensure everyone gets an additional prize.

Securing in-kind donations from sponsors, businesses, and supporters to use as raffle prizes is a great way to maximize value and raise more money.

Where Should We Get Golf Event Prizes?

Prizes don’t have to stretch your budget. In-kind donations are a great way to maximize value and keep costs as low as possible. Connect with your networks to request in-kind donations for prizes:

• Sponsors. Offer logo placement, shoutouts, and recognition in exchange for prize donations.

• Local businesses. Restaurants, breweries, shops, and service providers often appreciate the visibility of an in-kind donation, particularly if they turned you down for a financial sponsorship.

• Supporters and donors. Encourage board members or loyal donors to contribute experiences, products, or even connections.

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PRO TIP: Package several smaller items together, such as a coffee shop gift card and branded coffee mugs or a golf towel, divot fixer, and golf balls, to create raffle bundles with more perceived value.

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FREE GUIDE
Golf Tournament Sponsorships: Businesses to Target & How to Win Their Support

Learn how to use your networks to sell golf tournament sponsorships! Get ideas for building a prospect list, top business categories to target, pitch strategies that work, and more in this free guide.

Get the Guide

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30 Golf Event Prize Ideas

Get inspiration for your next golf event with these 30 prize ideas, organized by categories to help you plan.

Golf Event Prizes for Player Participation & Swag

Everyone loves a great keepsake! These prizes are great for golfer gift bags or participation prizes, as well as sponsor brand exposure.

1. Branded golf balls

2. High-quality golf gloves

3. Reusable water bottles or tumblers

4. Branded golf hats or visors

5. Branded golf towels

Hole-in-One Prizes

Nothing excites golfers quite like the chance to win a great prize in a hole-in-one contest. Make sure your nonprofit isn’t on the hook to cover the cost of the prize if someone gets an ace by securing hole-in-one insurance.

6. $10,000 cash prize

7. High-end golf membership

8. Luxury vacation to a resort destination

9. New car or truck

10. Home entertainment package

Golf event prizes like a stay-and-play trip at a private destination club can help drive participation and excitement.

Golf Prizes for Contest Winners

Reward the golfers who shine on the course! Offer exciting prizes to those who win their flight, the entire tournament, or contests like longest drive, closest to the pin, or putting.

11. Cash prize

12. Rangefinder or GPS golf watch

13. Premium golf bag

14. Custom-engraved driver or putter

15. Pro shop gift certificates from the host golf facility

16. Personalized trophies or plaques

Golf Tournament Raffle Prizes

Raffles get everyone involved and are an excellent opportunity to drive additional revenue. Use your event website to sell raffle tickets ahead of time and on tournament day.

17. Restaurant or brewery gift cards

18. Spa or wellness packages

19. High-end headphones or portable speakers

20. Local attraction or experience passes

21. Concert or live event package

Golf Tournament Auction Prizes

Silent and live auctions can generate significant revenue, especially when you secure donated unique or high-value prizes.

22. Private destination golf trip

23. Signed sports memorabilia

24. Private golf lesson or clinic with a local pro

25. Gift baskets featuring local products

26. Box seats for a professional sporting event

Golf Tournament Awards for Donors and Sponsors

Prizes aren’t just for players. Recognizing the tournament’s sponsors and donors helps build lasting relationships. Consider personalized, thoughtful items that help them remember the event.

27. Engraved plaques or awards

28. Customized wine or whiskey bottles with event branding

29. High-quality event photos in branded frames

30. Signed or framed customized golf pin flags

A framed pin flag is a great way to recognize sponsors, donors, or winners.

Tips for Choosing & Presenting Prizes

• Align prizes with your audience. A tournament made up of corporate sponsors may prefer high-end tech or luxury items, while a community event might lean more toward local experiences and family-friendly items.

• Make prizes visible. Display raffle prizes and auction items prominently, share photos of prizes for tournament winners on the event website, and promote contest prizes on social media to build anticipation before and during the event.

• Bundle creatively. Consider combining smaller item donations into themed packages. For example, a “Night Out” basket could include a gift card to a local restaurant, tickets to a concert, and a rideshare gift card.

• Keep the awards ceremony lively. Plan for a fast-moving, engaging prize presentation that keeps participants excited instead of restless.
  

Final Thoughts

Golf event prizes can be a powerful tool to increase registrations, drive revenue, and create a memorable experience for participants and golfers alike. By curating a mix of participation swag, high-end contest rewards, raffle and auction prizes, you’ll set your tournament apart and strengthen your impact. With the right strategy, even modest prizes can make a big splash. Start sourcing prizes early, leverage in-kind donations, and focus on items that reflect your audience and mission.

Better Prizes, Better Profit

Turn Prize Ideas Into Fundraising Dollars With GolfStatus

About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

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by Jen Wemhoff, Communications Manager at GolfStatus

When you think of a golf fundraiser, a traditional 18-hole tournament on a sunny spring or summer day probably comes to mind. While these types of golf events are tried and true revenue drives, they aren’t the only golf fundraising option on the table. In fact, holding an alternative golf event this fall or winter can be a powerful way to extend your fundraising calendar, diversify your event offerings, and reach new audiences.

Whether you’re looking for a lower-lift event, something weather-proof, or a fun and inclusive experience that appeals to non-golfers, unique golf events fit the bill. Here’s why they work and how your organization can hold one successfully.

Adding a unique golf event in the off-season can help extend your nonprofit’s fundraising calendar, diversify your event offerings, and reach new audiences.

why consider an off-season golf event?

extend your fundraising season & momentum

If your organization already hosted a golf fundraiser earlier in the year, you've likely built up awareness, enthusiasm, and goodwill among golfers and sponsors. Instead of waiting a full year for your next event, capitalize on the momentum by inviting them to another golf-related fundraiser in the fall or winter.

The good news is that these seasonal events don’t necessarily have to be at the same large scale as your main charity golf tournament. You can think of them as a “bookend” to your fundraising year, and a chance to stay top-of-mind with supporters and strengthen donor relationships before year-end giving campaigns ramp up or to kickstart the new year.

Reach New Audiences

While traditional tournaments tend to draw in more avid golfers, alternative events like mini golf or TopGolf have broader appeal. Families, young professionals, corporate groups, and community members who might be intimidated by a full round of golf are more likely to participate in something smaller, fun, and social.

That wider net means additional exposure for your work, plus more potential donors and more opportunities to build pipelines for long-term supporters.

A mini golf tournament is a fun, family-friendly option to introduce new people to your cause.

Offer Accessibility & Flexibility

A typical 18-hole tournament takes up most of the day, which is something not everyone can commit to. Alternative golf events are shorter, more flexible, and may be easier for busy supporters to fit into their schedules.

They’re also highly accessible. No prior golf experience is required, equipment is often provided, and the atmosphere is casual and relaxed. This makes such an event less intimidating and more inviting for first-time participants.

Engage With Supporters Throughout the Year

Your event fundraising calendar doesn’t have to be confined to the spring, summer, or even fall. Indoor or weather-proof golf events create fun touchpoints with supporters throughout the year. This consistency not only diversifies revenue but also strengthens donor commitment and loyalty to your nonprofit.

Three unique golf event ideas

1. Mini Golf Fundraiser

Why it works: Mini golf is light-hearted and appeals to participants of all ages. It’s especially effective for engaging families and younger supporters, expanding your donor base beyond the typical golf crowd. It’s also easy to organize, with many local courses and indoor options available for rental, and you have the option to add on-course games or challenges.

When to host:

• Fall: Host an outdoor mini golf tournament before the weather turns colder in your area.

• Winter: Move indoors! Many communities have indoor mini golf facilities perfect for off-season event fundraising.

How to make it successful:

• Charge a registration fee per player or per team.

• Add tailored contests like hole-in-one challenges or best trick shot.

• Offer sponsorships. Sell sponsorships to cover fixed costs and for each hole, giving local businesses visibility at a low cost.

• Consider including family-friendly activities like face painting, giveaways, food trucks, or raffles to boost revenue and create a festive atmosphere.

Alternative golf events can come with many of the same elements as a traditional 18-hole tournament, such as trophies, contests, and sponsorships.

2. top golf event

Why it works: TopGolf has exploded in popularity, offering a modern, social spin on conventional driving ranges. Guests compete in climate-controlled bays, with food, drinks, and entertainment built in. TopGolf appeals to golfers and non-golfers alike, making it a perfect way to attract diverse participants—including younger donors, corporate teams, and social groups.

When to host: TopGolf venues are open year-round, making them an excellent choice for fall or winter fundraisers.

How to make it successful:

• Partner directly with TopGolf to book an event package, as they often have fundraising-friendly options.

• Sell tickets and sponsorship packages for each bay, which can accommodate small groups.

• Organize team competitions, longest-drive contests, or mission-focused challenges.

• Take advantage of TopGolf’s built-in amenities like catering and event staff to help minimize your planning workload.

Avery’s Hope Uses TopGolf to Include the families it serves

Avery’s Hope is a grassroots, all-volunteer organization that provides financial assistance to rare, ultra-rare, and undiagnosed pediatric GI patient families. They host an annual TopGolf fundraiser to be more inclusive for patient families, children, and those who don’t play golf. Bay sponsorships, a silent auction, and a raffle drawing help drive revenue for their mission from the event.

3. Indoor golf simulator event

Why it works: Golf simulators combine the fun of real golf with cutting-edge technology. Players can “play” famous courses around the world without ever leaving the building! Many simulators can also track swing data, adding a gamified element that many players love. Simulator events are weather-proof, scalable, and great for building repeatable annual fundraisers that showcase your nonprofit’s creativity.

When to host: Because golf simulators are indoors, these events are ideal for late fall and throughout the winter, when outdoor golf is impractical or impossible in many areas.

How to make it successful:

• Partner with a local golf simulator facility or sports bar that offers simulator rentals.

• Charge entry fees for individuals and teams and sell sponsorships.

• Host contests like closest to the pin, longest drive, or low score.

• Add in raffles, auctions, or mission-based presentations during downtime to maximize impact.

tips for hosting a winning alternative golf fundraiser

1. Use golf event tech. Save yourself a ton of time and hassle by choosing an event management platform that’s built for golf. Even alternative golf events come with unique details to handle, so make sure your platform has those tools baked in. Leverage online registration to simplify collecting payments and managing golfer and sponsor information.

2. Keep it mission-focused. No matter what type of golf event you choose, tie everything back to your cause. Share impact stories, highlight your work and beneficiaries, and make sure participants know how their support makes a difference.

3. Offer sponsorship opportunities. Even smaller events like mini golf, TopGolf, or golf simulators present chances for businesses to get involved. From hole or bay sponsors to presenting sponsorships, local businesses appreciate the visibility and community connection.

4. Keep it simple. Alternative events don’t need to be overcomplicated! Leverage the built-in amenities of your chosen venue and don’t be afraid to scale the event to fit your goals and resources.

5. Promote across channels. Use an event website and share the link through email, social media, and peer-to-peer outreach to spread the word. Highlight the fun, accessible nature of the event to help draw in people who might not usually attend a golf fundraiser.

6. Make it repeatable. Test out one of these alternative formats this year, then refine and grow it into a recurring fall or winter tradition for your organization.

An event website makes it easy to spread the word about your tournament and where people can find out about your event, register a team, become a sponsor, or make a donation.

final thoughts on unique golf fundraisers

A traditional 18-hole charity golf tournament may be the flagship fundraiser for your nonprofit, but it’s far from the only option. Alternative events, like mini golf, TopGolf, or golf simulators, offer accessible, inclusive, and weather-friendly ways to engage supporters and raise additional funds in the fall and winter.

By adding a secondary golf event to your fundraising calendar, you’ll not only boost revenue but also expand your reach, engage new donors, and build lasting relationships.

golfstatus powers all types of golf events

From mini golf to TopGolf and everything in between, GolfStatus can help make your next golf fundraiser the best one yet. With powerful, easy-to-use technology and a best-in-class support team, you’ll save time, have access to tools to raise more money, and put on a professional tournament that will keep participants coming back year after year. Nonprofits and third parties raising money for charity can use GolfStatus at no upfront cost. Book a quick 15 or 30-minute meeting with our team to get started!

Book a Meeting With GolfStatus

Get Started at No Upfront Cost

Free monthly webinars have reached 9,000 nonprofit professionals with golf fundraising knowledge, CEU credits, and actionable strategies since 2022

Lincoln, NE (September 5, 2025) - GolfStatus, the leading golf event management platform for charity golf tournaments and fundraisers, is proud to celebrate three years of providing free educational webinars designed to help charitable organizations plan, promote, and execute successful golf events.

Since the first webinar in September 2022, nearly 9,000 nonprofit professionals, volunteers, event planners, and industry partners have received valuable insights into golf fundraising. The monthly sessions focus on practical strategies, proven best practices, and actionable ideas that help causes of all types and sizes make the most out of their events, whether they’re hosting their first golf tournament or growing an established outing.

“We started the webinar program with the goal of making golf fundraising knowledge accessible to any nonprofit or tournament planner, regardless of size or resources,” says Ashley Stahr, Chief Marketing Officer at GolfStatus. “Three years later, it’s incredible to see the impact: thousands of nonprofits using golf to raise money, engage supporters, and expand their missions.”

Webinars offered by GolfStatus are:

• Free to attend, with no cost to register.

• Accessible to all, with every registrant receiving the full session recording.

• CFRE (Certified Fund Raising Executive) approved for continuing education units for certification or recertification.

• Available on-demand in GolfStatus’ online resource library.

The GolfStatus webinar series has featured tournament planners, fundraising and nonprofit industry experts, and golf professionals who share their experiences and advice on topics such as securing sponsorships, leveraging technology, engaging donors, boosting revenue, and creating memorable experiences for participants.

Register for upcoming sessions or watch recorded webinars at https://golfstatus.com/webinars.

For more information, contact Ashley Stahr at [email protected].

About GolfStatus

GolfStatus helps nonprofits leverage the giving power of golf to raise more dollars, engage supporters, and do more good. Its robust golf event management platform streamlines golf tournaments from start to finish to save time and enhance the overall event experience for golfers, sponsors, and golf facilities. GolfStatus combines powerful technology with practical golf fundraising resources and industry-leading support to make charity golf tournaments easy, approachable, and efficient for organizations of all types and sizes. Visit golfstatus.com.

Lincoln, NE (August 27, 2025) - GolfStatus, the leading golf event management platform for charity golf tournaments and fundraisers, is excited to announce the release of a new Drive Impact video, spotlighting the success and heart behind Project Purple’s Annual Charity Golf Classic for Pancreatic Cancer. The video captures the meaningful connections, community support, and dedication to the mission that have made the event a key fundraiser in the fight against pancreatic cancer.

Now available on YouTube, the two-minute video offers a look at how Project Purple uses golf to drive awareness and raise critical funds for pancreatic research and patient support. It also highlights how GolfStatus’ event management technology has helped streamline the tournament’s logistics, simplify operations, and support the event’s growth over the past few years.

“When you start an event like a golf tournament, you don’t know how successful it will become. Our golf event has grown over the years,” says Dino Verelli, Founder and CEO at Project Purple. “We started off very small and thanks to our supporters and GolfStatus, it’s become a keystone event within our community.”

The video also features a highlight of the annual Golf Classic: Project Purple’s unique Hall of Fame ceremony, which honors and celebrates those who have battled pancreatic cancer.

“Project Purple’s tournament is a powerful example of how golf fundraisers connect communities to causes that matter,” says Ashley Stahr, Chief Marketing Officer at GolfStatus. “GolfStatus is proud to be a small part of their journey and help them drive impact year after year.

For the third year, Project Purple partnered with GolfStatus to power their golf fundraiser, leveraging GolfStatus’ golf event management software to streamline planning, offer new sponsorships, and drive revenue. As a nonprofit, Project Purple qualified for no-cost access to the platform through GolfStatus’ Golf for Good program.

Learn more about Project Purple: https://www.projectpurple.org/

Learn more about GolfStatus: https://golfstatus.com/

About GolfStatus

GolfStatus helps nonprofits leverage the giving power of golf to raise more dollars, engage supporters, and do more good. Its robust golf event management platform streamlines golf tournaments from start to finish to save time and enhance the overall event experience for golfers, sponsors, and golf facilities. GolfStatus combines powerful technology with practical golf fundraising resources and industry-leading support to make charity golf tournaments easy, approachable, and efficient for organizations of all types and sizes. Visit golfstatus.com.

About Project Purple

Project Purple is a non-profit organization empowering the fight against pancreatic cancer. The organization’s unwavering commitment is fueled by the pursuit of raising awareness, driving crucial research, and providing aid for patients who are battling this disease. Since Project Purple’s founding in 2010, it’s been leading the charge, pioneering advancements, and bringing hope to those affected by pancreatic cancer. Visit projectpurple.org.

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—continue to share their insights and experiences in this ongoing PGA Q&A blog series. They’re back for another installment, this time talking about a popular revenue enhancer at charity golf tournaments—on-course games.

Q: We want to have games on some of the tournament holes. How many is too many? How many do you recommend?

Cash Dinkel: I would say keep it to six or fewer. Four is a great sweet spot. You don’t want to have too many games that it impacts the pace of play too much, but games can be a great way to earn some extra money from golfers.

Paul Murcek: I wouldn’t recommend doing more than six, especially if the games will slow down the tournament’s pace of play.

Jason Meininger: I would say between three and six games is about right. If you have too many, it will slow down the pace of play, and no one likes getting stuck waiting at a hole.

Q: What are some of the best on-course games you’ve seen at charity golf tournaments? What made them great?

Jason Meininger: A few I’ve seen work well at charity tournaments:

• Beat the Pro. On a par three hole, a Pro (could be the course’s golf pro, a professional golf entertainer, or other person) hits a shot and golfers pay to hit the same shot. They win a prize if their shot is closer to the hole. Golfers feel great if they can beat the pro!

• Air cannon. Golfers pay $20 (or other amount) to shoot the air cannon as their tee shot. This is really popular—it’s fun to shoot the cannon.

• Chip into a small pool. Golfers pay to hit a chip shot to land in the pool to win a prize.

Cash Dinkel:

• Use the Pro’s shot. Each team pays $20 or so and gets to hit their next shot from where the Pro hits their shot. This is very popular on par threes and par fives if the Pro hits the ball a long way.

• Closest to the pin, long drive, or longest putt contests. Sell a sponsorship to pay for the cost of the prize (and a little extra revenue), and the winners get golf shop credit or another prize.

• Beat the Pro. Another variation on what Jason mentioned is that each team pays $100 to go against the pro. If the team is closer than the pro on the tee shot, the team gets a one on that hole; if not, the hole is played normally. Another option is to give additional raffle tickets to teams who win.

• 50/50 putting contest. Set up a medium difficulty putt, maybe 20 to 30 feet. Golfers pay $20 per attempt with unlimited attempts. Everyone who makes the medium difficulty putt then gets to attempt a very difficult putt of 40 to 50 feet. If a golfer makes the difficult putt, they split half the entry fees with the host organization.

Habitat for Humanity of Columbus, Nebraska features a putting contest at their annual golf fundraiser, in which golfers use various building tools (two by fours, levels, sledgehammers, etc.) to putt.

Q: How about the worst on-course games? Why were they the worst?

Paul Murcek: Any game games where there’s too much time between golf shots. An example is where a golfer has to spin around and make themselves dizzy before hitting a golf shot. Although it is funny, it slows down play, and in the end, slow play is the biggest killer of repeat golfers and sponsors at a golf event.

Cash Dinkel: The String Game. No one wants to hold onto and cut a string throughout the day. Most people don’t grasp the game, and a lot of teams use it differently, making it not ideal.

Q: How do we maintain the pace of play with on-course games?

Jason Meininger: Bottom line—don’t overdo the games, or it will slow down the pace of play.

Cash Dinkel: Make them simple and easy to understand, and don’t do more than six. Games that are a part of normal play (like tee shots or putts) mean it won’t take more time than needed to play the hole.

Paul Murcek: I echo what Cash said about having games or contests that are part of normal play, like closest to the pin, beat the pro on a par three, or longest drive, to not affect the pace of play. Utilize volunteers who understand golf and suggest a window of no more than 15 minutes for a team to play a hole to keep a brisk pace of play (15 minutes per hole on an 18-hole golf course means a round of about four hours and 30 minutes).

When done properly, on-course games won’t slow down the tournament’s pace of play.

Q: Will golf course staff help run on-course games, or do I need volunteers?

Cash Dinkel: More often than not, your team will be tasked with staffing those contests. It’s a question to ask the golf facility, but I wouldn’t expect them to do that. They can usually assist you with setup.

Paul Murcek: You will definitely need volunteers or staff members from your organization. In my experience, golf course staff won’t help with on-course games in most cases.

Jason Meininger: Course staff will usually not run the games for you, so getting volunteers is the best option.

Q: Do golf facilities generally have any restrictions on the on-course games allowed? If so, what are they, and how can we work with the facility to make everyone happy?

Cash Dinkel: I’ve never heard of a golf course limiting on-course games. If there are concerns about pace of play or the need to protect the integrity of the course, they may say no to some on-course games. So make a point to communicate with the course what your plans are for games and contests, so there are no surprises on the day of the event.

Paul Murcek: Not to my knowledge, but every golf facility is different and may have different rules. Ask the pro if they have games that are not allowed.

Jason Meininger: I have never heard of a course restricting the number of on-course games, but like the other two said, be sure to talk with the golf staff to be sure.

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Ask & Work With the Golf Fundraising Pros!

If you have a question for GolfStatus’ PGA Professionals, send it in an email to [email protected] with “PGA Pro Question” in the subject line!

Nonprofits, charities, and third parties holding golf events to benefit one can qualify to use GolfStatus’ tournament management software at no upfront cost. Our in-house team of golf fundraising experts, including PGA Professionals and Fundraising Specialists, is here to help save you time and raise the most money possible. Get started with GolfStatus by booking a meeting with our team—click below!

by Logan Foote, Sales and Education Director at GolfStatus

Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining positive exposure for their brand to an audience of their ideal clients or customers. Charity golf tournaments do both, making sponsorships a win-win opportunity for your nonprofit and sponsoring businesses.

Knowing who to ask—and how to ask them—is key to successfully securing golf tournament sponsorships.

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Table of Contents

What Are the Benefits of Golf Tournament Sponsorships?

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

What Are Some Best Practices for Golf Tournament Sponsorships?

Sample Golf Tournament Sponsorship Tiers

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What Are the Benefits of Golf Tournament Sponsorships?

For Businesses

Golf tournaments have a unique value proposition for businesses. With the right event management platform, sponsors get high engagement with an affluent audience of golfers through exposure before, during, and after the tournament that’s non-intrusive, but memorable. Businesses also benefit from:

• Exposure to the golfer demographic, an especially desirable marketing target for sponsoring businesses that includes middle to high-income individuals. Consider the following data points about the average golfer:

  • Average age: 46

  • Average household income: $125,000

  • Average net worth of golfers: $768,000

  • 33% are top-level managers

  • 25% own their own business

  • 83% own securities

  • 91% are homeowners

  • 83% regularly take vacations

  • 74% dine out at least once a week

Many businesses are interested in gaining exposure to the golfer demographic, which gives your golf tournament an edge in recruiting sponsors.

• Multiple exposure touchpoints across the event management platform, earning impressions throughout the tournament.

• Positive brand lift that comes with being associated with and supporting a good cause.

• Increased customer loyalty from people who value businesses that give back to the community.

• Community engagement in a casual setting and as part of a fun and memorable event.

• A competitive advantage in employee recruitment. In fact, 71% of employees think it’s important to work at a company that gives back through philanthropy.

For Nonprofits

Nonprofits stand to gain even more from golf tournament sponsorships, including:

• Financial support to make the tournament a success and help power their missions.

• Strong partnerships with sponsoring businesses that can open doors to high-level donor relationships.

• Credibility, especially for first-year or young events. Having a well-known business involved as a sponsor helps build a positive reputation.

• Access to new audiences when the sponsor promotes the tournament to their audiences, giving the tournament and the cause increased visibility.

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

When it comes to how your organization will secure sponsors for your golf tournament, targeting the right businesses is crucial:

• Start with businesses you already have a relationship with. They don’t have to be previous sponsors—they could be corporate entities that your volunteers or board members own or even those that are within your supporters’ sphere of influence. 

• Look for businesses that want to reach golfers. Ideal candidates to reach out to are businesses interested in getting their brand on the radar of affluent, influential members of the community—the same folks spending their time on the golf course. 

• Target local businesses in the industries outlined below that have a generally wealthier clientele.

• Target regional and national companies where you have a connection or those that are headquartered or have offices in your area.

1. Food & Beverage

Your golf tournament likely incorporates food and beverage into your golf tournament in some way, perhaps boxed lunches, drink tickets, a cocktail hour, or a banquet. Golfers likely frequent local dining establishments, making it a great option for these businesses to get eyeballs on their brands. Consider reaching out to the following businesses in the food and beverage industry:

• Restaurants (including locally owned, farm-to-table, and upscale)

• Wineries/vineyards

• Beverage distributors

• Sports and cocktail bars

How to Win Their Support

These businesses make great sponsorship prospects because they can customize their engagement. For instance, if outside food and drink are allowed by the golf course, you might ask these businesses to donate or discount catering for your golf tournament. They might also be interested in providing samples of a signature dish or drink on a hole or simply contributing money towards the cause.

2. Healthcare

Healthcare providers are valuable sponsor prospects because they are community-minded and your goals likely overlap: improving the quality of life for residents. Research the following healthcare providers in your area:

• Primary care physicians

• Dentists/orthodontists

• Chiropractors

• Physical therapists

• Surgery practices

• Dermatologists

• Other specialty practices

How to Win Their Support

When pitching to potential healthcare sponsors, emphasize how your cause impacts their patients and their field of medicine as a whole. If your cause is related to improving healthcare for your beneficiaries, sponsoring your golf tournament could lead to a broader partnership or support of a specific project.

3. Sports & Fitness

This industry is a perfect target because of its direct tie to your fundraiser’s medium: golf. Reach out to these types of businesses in your area:

• Gyms/fitness centers

• Personal trainers

• Sporting goods stores

• Golf equipment stores

How to Win Their Support

Businesses in the sports and fitness space are often ideal candidates for an in-kind sponsorship and may be more inclined to donate goods like golf balls, tees, or even clubs for player swag bags, pin prizes, auction items, or raffle prizes. That being said, these businesses also want the broad exposure a monetary sponsorship brings.

4. Business-to-Business & Financial Services

These businesses typically cater to affluent clientele, which makes your tournament a great opportunity for them to attract new customers. Pitch a sponsorship to the following businesses in your community:

• Financial advisors/wealth management services

• Insurance companies/agents

• CPAs/accounting firms

• Banks/credit unions

• Advertising agencies

• PR companies

• Technology companies

• Consultants

How to Win Their Support

For companies that cater to other businesses or for financial service professionals who manage important assets for their customers, building a personal connection is everything. Win these businesses over by offering opportunities to network and mingle with potential clients face-to-face, like a booth on a tee box or during a cocktail hour.

Home service industry businesses are good options for golf tournament sponsorships.

5. Home Services

Most of your golfers likely live independently and can benefit from solid connections in the real estate world. Approach the following home services businesses to be sponsors:

• Home builders

• Architects

• Real estate companies/agents

• Home remodeling companies/contractors

How to Win Their Support

Nearly 70% of golfers own a home. These types of businesses jump at the chance to show off their properties and services at your golf event, perhaps with a tent on the course. Home builders and remodeling companies can showcase their work and high-quality materials and real estate professionals have the opportunity to show off their listings and upcoming open houses.

6. Luxury Brands

As golf is commonly seen as a luxury sport, it makes sense that luxury brands and service providers would fit in at your tournament. Consider contacting:

• Jewelers

• High-end clothing brands

• Local boutiques

How to Win Their Support

Similar to sports and fitness providers, these businesses would benefit from an in-kind sponsorship with your organization. An effective tactic is to use their in-kind gifts as high-end raffle or auction items, boosting donations for you and brand recognition for them.

7. Travel

The vast majority of those in the golfer demographic regularly take vacations and over half have purchased a vehicle in the past year, making these businesses hungry for exposure to this audience:

• Car dealerships

• Car services

• Rental car companies 

• Travel agencies

• Hotels and resorts

How to Win Their Support

Beyond monetary sponsorships, consider approaching travel services for in-kind donations. Vacation packages, hotel or resort packages, travel vouchers, or even timeshares work well as raffle prizes or auction items.

Allowing sponsors the opportunity to engage with golfers or offer product demonstrations is a great perk to include in sponsorship packages.

What Are Some Best Practices for Golf Tournament Sponsorships?

Sponsorships are where your tournament will likely raise the most money. 

• Offer multiple opportunities for support. Give businesses with marketing or philanthropy budgets of all sizes the chance to get involved with multiple sponsorship tiers or packages at varying price points.

• Leverage digital exposure. Use your event management platform to provide digital sponsor exposure that guarantees impressions throughout the tournament’s lifespan. There’s no overhead cost to your nonprofit and sponsors love the added exposure.

• Engage sponsors before, during, and after the tournament. Communicate with them as soon as they come on board, share updates as the tournament gets closer, recognize them during the event, and send a heartfelt thank you after the tournament concludes.

• Report on ROI. Wow your sponsors by sending a report after the tournament that details each deliverable you promised, outcomes, impact stories, testimonials, and imagery to demonstrate the ROI of their support.

Perhaps the most important best practice is using a tech platform like GolfStatus to manage your tournament’s sponsorships. Prospective sponsors should be able to browse available packages on your dedicated tournament website, then submit payment and assets right through the platform. They start to earn impressions right away, and you’re not burdened with time-consuming back and forth to secure payment, logos, and messaging. What’s more, you get access to new sponsorship options that drive revenue:

• Technology Sponsorship

• Pin Flag Sponsorship

• Hole-In-One Contest Sponsorship

Master sponsorship management with a specialty solution

Book a Meeting With GolfStatus

Sample Golf Tournament Sponsorship Tiers

Your golf tournament’s sponsorship offerings should be customized to your event and organization’s needs. A good rule of thumb to consider when building sponsor packages is to look at your tournament’s hard costs and create a sponsorship that covers those costs and adds additional revenue.

How you price these packages depends on a number of factors, including the type of golf facility (public or private), the number of golfers, and the sponsor perks you’ll provide. It’s a good idea to offer sponsorships at varying levels, tiers, and price points to allow businesses with different budgets to support the event. Don’t be afraid to work with prospective sponsors to create custom sponsorship packages that fit both the sponsor’s and your tournament’s needs.

Sponsor logos should always be included on your golf tournament website, earning them valuable impressions before, during, and after the tournament, as well as in the accompanying live scoring mobile app.

Title or Presenting Sponsor (often includes GolfStatus’ Technology Sponsorship)

The highest tier of sponsorship with the highest price. This sponsor should receive broad recognition on all promotional materials, throughout the tournament, and include one or more teams. Folding in the Technology Sponsorship adds additional value and robust exposure throughout the GolfStatus platform.

Gold / Silver / Bronze Sponsor

This tier of sponsor may or may not have hard costs associated with it and can be considered pure tournament revenue. The accompanying sponsor benefits should be enough to justify the business’ investment and often include one or more teams.

Pin Flag Sponsor

Pin flags not only give your tournament a professional feel, but they offer unprecedented visibility throughout the golf course. Sell separate front and back nine flag sponsorships or bundle them into one sponsorship for all 18 holes.

Food Sponsor (breakfast, lunch, dinner, snacks, etc.)

This sponsorship should cover the cost of the associated food and provide the sponsor’s logo on boxed lunches, banquet tables, snack packages, etc. An in-kind donation of food or beverage works well here (if the host golf facility allows outside food and beverage).

Hole-In-One Contest Sponsor

Hole-in-one contests offer premium exposure and associate the sponsor with a fun and exciting tournament component. Selling a sponsorship covers the cost of the hole-in-one insurance. Separate sponsorships can be sold for each contest hole, if desired.

Other Contest Sponsor

If your tournament includes contests such as putting, chipping, closest to the pin, or longest drive, you can significantly boost revenue by selling a sponsorship for each and allowing the sponsor to run the contest and engage with golfers.

Beverage Cart Sponsor

One of the most popular parts of any golf tournament is the beverage cart! Add a sponsor’s logo to the cart and offer them the chance to ride around the course and interact with golfers. The sponsorship could cover the cost of beverages, if desired.

Game Sponsor

On-course games add even more fun (and fundraising) to your tournament. You might sell a sponsorship for each game or a comprehensive games sponsor. Volunteers from the sponsor could be in charge of running the game.

Hole Sponsor (with or without a team included)

This is often an entry point for companies as they come at a lower price point and you can sell one or more for each hole. Signage on each hole, as well as their logo in the live scoring app, provides excellent exposure and a great experience for the sponsors playing in the event. Hole sponsorships can also include a team, if desired.

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Sample Golf Fundraiser Sponsorship Packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

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Get Exclusive Sponsorships With GolfStatus

GolfStatus makes onboarding and recognizing sponsors simple. The platform includes exclusive sponsorships that help raise thousands more dollars for your cause. Nonprofits and organizations planning a golf event to benefit one can qualify for no-cost access to GolfStatus’ golf event management platform through the Golf for Good program. Click below to get qualified or email [email protected].

Sponsors want results, so you need the right tools.

Book a meeting with GolfStatus for smarter sponsorship management!

About the Author

Logan Foote, Sales and Education Manager at GolfStatus

Logan Foote has been around the game of golf nearly his entire life. He first picked up a club at the age of four, and despite thousands of attempts, he’s never had a hole-in-one. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game. As Sales and Education Manager, Logan oversees a team that works with thousands of nonprofit clients to maximize their golf fundraisers with the GolfStatus platform, and shares his golf fundraising expertise through GolfStatus’s free educational webinars. He lives and golfs in Lincoln, Nebraska with his wife and three sons.

by Jen Wemhoff, Communications Manager at GolfStatus

Sponsorships are the backbone of charity golf tournaments, generating critical revenue, providing added value for golfers, and helping cover tournament costs. But for sponsors, simply slapping their logo on a banner or cart sign isn’t enough to keep them coming back year after year.

To truly partner with your businesses and maximize their participation in your tournament, it’s important to think beyond just the dollars they contribute. Sponsors want meaningful, measurable ROI and authentic connections with your cause and your audience.

These strategies will help you purposefully and effectively engage sponsors before, during, and after your tournament to create a win-win partnership that drives results on both sides.

Before the Tournament: Lay the Foundation

Engaging sponsors starts well before they commit to supporting your event. Laying the foundation and determining your engagement strategy before starting your sponsor outreach helps set your tournament up for success.

Start with a Strategic Fit

Not every business will be the right fit as a sponsor for your tournament. As you create your prospect list, focus your outreach on companies that:

• Align (or at least don’t contradict) with your organization’s mission or values

• Want to reach your tournament’s audience, such as golfers, community members, or supporters

• Want visibility or engagement opportunities

Your pitch should explain how a sponsorship helps them achieve their goals, whether it’s increased brand awareness, lead generation, community goodwill, or supporting a cause that’s important to their employees and/or customers. Don’t be afraid to start the engagement when making your pitch but asking them what they hope to gain from sponsoring your tournament.

Hole-in-one contests give sponsors great visibility and the chance to engage with golfers.

Offer Customizable Sponsorship Packages

Sponsors want options that help them achieve their goals. Move beyond the standard sponsorship tiers and provide customizable packages that meet the sponsors’ needs. Some ideas:

• Hole-in-one contests where the sponsor can be present on the hole to interact with golfers

• Co-branded or sponsor-branded swag or giveaways in golfer gift bags

• On-course games run by representatives from the sponsoring business

• Digital sponsorship exposure on your event website, mobile app, and digital marketing campaigns

• Pin flags bearing the sponsor’s logo that are framed as keepsakes

• Naming rights for the tournament or a component (such as a happy hour, banquet, lunch, or auction)

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Free GuidE

Sample Charity Golf Tournament Packages

Get ideas to build sponsorship packages that businesses want.

Get the Guide

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Every package should include both pre-event visibility for the sponsor’s brand (think social media posts, their logo on the event website and live-scoring app, and email mentions) and on-site presence (which could be their logo on signage or the chance to set up a table on a tee box or speak at the awards ceremony).

Communicate Early & Often

Sponsors are making an investment in your event through their dollars and associating their brand, so it’s essential to keep them in the loop. For example:

• Send a welcome email or set up an onboarding call

• Detail what assets you need from them (logos, website links, messaging, swag, etc.)

• Share a timeline of key dates, such as deadlines for submitting assets or names of golfers playing in the tournament

• Offer a preview of exactly how their sponsorship will be recognized

• Ask what else you can do to help them prepare for the tournament and help them meet their goals

Effectively communicating with sponsors helps move beyond the sponsorship beyond a transaction to a true partnership.

During the Tournament: Maximize Exposure & Engagement

Tournament day is the chance to put your best foot forward with sponsors and deliver a memorable experience that makes them feel taken care of and want to return in the future.

Deliver a Polished, Professional Experience

Sponsors will notice the little things and want their brand presented in the best possible light. You’ll want to make sure that:

• Their logo looks great on all printed materials

• Signage is correct and well-placed

• On-site reps are greeted and supported throughout the tournament

• They have the materials they need to engage with golfers and stay comfortable during the event (such as a tent, table, or power source)

Work with the sponsor to provide opportunities for them to interact with your tournament’s golfers.

Create Opportunities for Interaction

The best sponsorships go well beyond brand awareness to spark real engagement with golfers. You can help sponsors stand out by providing opportunities for them to interact with participants and create positive impressions that last beyond the 18th hole, such as:

• Running fun games or contests on assigned holes

• Providing branded snacks or drinks (or perhaps staffing the beverage cart)

• Giving product demos or free samples

• Holding raffles or giveaways that collect golfer information for follow-up

Highlight Sponsors in Real Time

Use your social media channels and push notifications in your live scoring app to recognize sponsors throughout the tournament. The goal? Boost the sponsor’s exposure (beyond those at the golf tournament) and show appreciation in real time. Here are some ideas:

• Tagging sponsors in Instagram stories or Facebook posts

• Sharing photos of the sponsors’ reps or logo placements

• Encouraging golfers to visit sponsor activations and post on their social platforms with a custom hashtag

• Sending custom sponsor messages via push notifications for top-dollar sponsors
  

After the Tournament: Show Value & Build the Partnership

Sponsor engagement doesn’t end when the tournament does. Keeping sponsors engaged with your organization is an opportunity for broader support and retention for future golf tournaments.

Say Thank You & Show Impact

Do more than a generic form letter or thank-you email. Send a handwritten note or make a personal phone call to thank them for their support of the tournament. Share the tournament’s impact and outcomes and how their support helped make it possible.

Deliver a Sponsorship Report

A personalized sponsorship report demonstrates the ROI from sponsoring your tournament. It should include:

• Basic tournament information (date, location, logos, event website link)

• Data like the number of golfers, sponsors, and volunteers that participated

• Social media metrics like reach and engagement on posts that mentioned the sponsor

• Email open rates or clicks for campaigns that included the sponsor

• Photos and screenshots of logo placements, on-site signage, or reps in action

• Golfer feedback

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Free GUIDE & Template

Golf Tournament Sponsorship Report Template

Wow your golf tournament’s sponsors! This free guide includes tips and templates to help you prove the ROI of your tournament to sponsors.

Get the Template

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Ask for Feedback

Give sponsors the chance to share what they liked, what could be improved, and what they’d like to see in the future. Their input can shape future tournaments and help deepen the relationship with the business.

A short post-event survey or quick debrief call shows you’re invested in their success, too!

Stay in Touch Year-Round

Don’t wait until next year’s tournament to reconnect with sponsors. Keep them engaged throughout the year so they can see the work they helped support. Some low-lift ideas:

• Make sure they receive periodic updates about your work, such as your quarterly newsletter or annual report

• Invite them to participate in other events or networking opportunities

• Give them early access or first right of refusal for next year’s golf tournament sponsorships

• Give shoutouts on social media for ongoing support

By maintaining and strengthening the relationship, you’ll keep your mission top-of-mind and make next year’s “yes” even easier.

Final Thoughts

Charity golf tournaments are important tools that do more than just raise money—they help build lasting partnerships. When you treat your sponsors as partners, and not just sources of revenue, they’re more likely to invest at higher levels, return year after year, and even become advocates for your cause.

Streamline sponsorship management and boost visibility with GolfStatus!

Book a meeting to find out more