by Jen Wemhoff, Communications Manager at GolfStatus

Prizes shouldn’t be an afterthought at your charity golf tournament. They’re more than just giveaways—they’re an opportunity to spark excitement, drive registrations, increase sponsor visibility, and boost additional fundraising revenue from the event. The right mix of prizes can elevate your tournament from a fun day of golf into a memorable experience that helps keep players and sponsors coming back year after year.

Your golf event’s prizes have the potential to do more than simply recognize winners.

This guide will answer common questions about golf event prizes, share 30 prize ideas that you can incorporate into your next golf fundraiser, and offer tips on how to choose, source, and present prizes effectively. Whether you’re launching a brand new tournament or building on years of success, looking for budget-friendly options or big-ticket items, or anywhere in between, your golf event prizes can have a lasting impact

FAQs About Golf Event Prizes

Why Should We Offer Golf Event Prizes?

Prizes have the potential to play a bigger role than just simply rewarding winners. They can impact participation, engagement, and fundraising results. Here’s why they matter:

• Boost participation. Attractive prizes encourage more golfers to register and more sponsors to sign on to support the event (especially if their sponsorship includes a team).

• Drive fundraising revenue. Tournament add-ons like raffles, auctions, and contests that are tied to prizes create extra income beyond registration fees and sponsorships.

• Enhance the experience. Prizes keep the day engaging, fun, and exciting from start to finish.

• Show appreciation. Prizes and awards recognize players, sponsors, and volunteers, reinforcing goodwill and loyalty to your organization.

• Differentiate your event. Unique or high-value prizes set your tournament apart, making it more memorable year after year.
  

How Many Prizes Should a Golf Event Have?

You’ll want to strike a balance between quality and quantity, with a variety of prizes for different tournament components. Plan for a balanced mix of prizes that includes:

• One or two marquee prizes, such as a grand prize for the tournament’s winner, as well as hole-in-one contest prizes.

• A handful of prizes for on-course contests, like closest to the pin, putting, or longest drive contests.

• Smaller prizes for on-course games or challenges, which can be as simple as taking strokes off their score for certain holes, a closer tee off position, raffle tickets, or drink tickets.

• Several raffle prizes or auction items at different value levels to keep everyone engaged.

Every golfer should receive a player gift of some sort as a token of appreciation for their support of your nonprofit through the event, but there’s no need to ensure everyone gets an additional prize.

Securing in-kind donations from sponsors, businesses, and supporters to use as raffle prizes is a great way to maximize value and raise more money.

Where Should We Get Golf Event Prizes?

Prizes don’t have to stretch your budget. In-kind donations are a great way to maximize value and keep costs as low as possible. Connect with your networks to request in-kind donations for prizes:

• Sponsors. Offer logo placement, shoutouts, and recognition in exchange for prize donations.

• Local businesses. Restaurants, breweries, shops, and service providers often appreciate the visibility of an in-kind donation, particularly if they turned you down for a financial sponsorship.

• Supporters and donors. Encourage board members or loyal donors to contribute experiences, products, or even connections.

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PRO TIP: Package several smaller items together, such as a coffee shop gift card and branded coffee mugs or a golf towel, divot fixer, and golf balls, to create raffle bundles with more perceived value.

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FREE GUIDE
Golf Tournament Sponsorships: Businesses to Target & How to Win Their Support

Learn how to use your networks to sell golf tournament sponsorships! Get ideas for building a prospect list, top business categories to target, pitch strategies that work, and more in this free guide.

Get the Guide

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30 Golf Event Prize Ideas

Get inspiration for your next golf event with these 30 prize ideas, organized by categories to help you plan.

Golf Event Prizes for Player Participation & Swag

Everyone loves a great keepsake! These prizes are great for golfer gift bags or participation prizes, as well as sponsor brand exposure.

1. Branded golf balls

2. High-quality golf gloves

3. Reusable water bottles or tumblers

4. Branded golf hats or visors

5. Branded golf towels

Hole-in-One Prizes

Nothing excites golfers quite like the chance to win a great prize in a hole-in-one contest. Make sure your nonprofit isn’t on the hook to cover the cost of the prize if someone gets an ace by securing hole-in-one insurance.

6. $10,000 cash prize

7. High-end golf membership

8. Luxury vacation to a resort destination

9. New car or truck

10. Home entertainment package

Golf event prizes like a stay-and-play trip at a private destination club can help drive participation and excitement.

Golf Prizes for Contest Winners

Reward the golfers who shine on the course! Offer exciting prizes to those who win their flight, the entire tournament, or contests like longest drive, closest to the pin, or putting.

11. Cash prize

12. Rangefinder or GPS golf watch

13. Premium golf bag

14. Custom-engraved driver or putter

15. Pro shop gift certificates from the host golf facility

16. Personalized trophies or plaques

Golf Tournament Raffle Prizes

Raffles get everyone involved and are an excellent opportunity to drive additional revenue. Use your event website to sell raffle tickets ahead of time and on tournament day.

17. Restaurant or brewery gift cards

18. Spa or wellness packages

19. High-end headphones or portable speakers

20. Local attraction or experience passes

21. Concert or live event package

Golf Tournament Auction Prizes

Silent and live auctions can generate significant revenue, especially when you secure donated unique or high-value prizes.

22. Private destination golf trip

23. Signed sports memorabilia

24. Private golf lesson or clinic with a local pro

25. Gift baskets featuring local products

26. Box seats for a professional sporting event

Golf Tournament Awards for Donors and Sponsors

Prizes aren’t just for players. Recognizing the tournament’s sponsors and donors helps build lasting relationships. Consider personalized, thoughtful items that help them remember the event.

27. Engraved plaques or awards

28. Customized wine or whiskey bottles with event branding

29. High-quality event photos in branded frames

30. Signed or framed customized golf pin flags

A framed pin flag is a great way to recognize sponsors, donors, or winners.

Tips for Choosing & Presenting Prizes

• Align prizes with your audience. A tournament made up of corporate sponsors may prefer high-end tech or luxury items, while a community event might lean more toward local experiences and family-friendly items.

• Make prizes visible. Display raffle prizes and auction items prominently, share photos of prizes for tournament winners on the event website, and promote contest prizes on social media to build anticipation before and during the event.

• Bundle creatively. Consider combining smaller item donations into themed packages. For example, a “Night Out” basket could include a gift card to a local restaurant, tickets to a concert, and a rideshare gift card.

• Keep the awards ceremony lively. Plan for a fast-moving, engaging prize presentation that keeps participants excited instead of restless.
  

Final Thoughts

Golf event prizes can be a powerful tool to increase registrations, drive revenue, and create a memorable experience for participants and golfers alike. By curating a mix of participation swag, high-end contest rewards, raffle and auction prizes, you’ll set your tournament apart and strengthen your impact. With the right strategy, even modest prizes can make a big splash. Start sourcing prizes early, leverage in-kind donations, and focus on items that reflect your audience and mission.

Better Prizes, Better Profit

Turn Prize Ideas Into Fundraising Dollars With GolfStatus

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by Jen Wemhoff, Communications Manager at GolfStatus

When you think of a golf fundraiser, a traditional 18-hole tournament on a sunny spring or summer day probably comes to mind. While these types of golf events are tried and true revenue drives, they aren’t the only golf fundraising option on the table. In fact, holding an alternative golf event this fall or winter can be a powerful way to extend your fundraising calendar, diversify your event offerings, and reach new audiences.

Whether you’re looking for a lower-lift event, something weather-proof, or a fun and inclusive experience that appeals to non-golfers, unique golf events fit the bill. Here’s why they work and how your organization can hold one successfully.

Adding a unique golf event in the off-season can help extend your nonprofit’s fundraising calendar, diversify your event offerings, and reach new audiences.

why consider an off-season golf event?

extend your fundraising season & momentum

If your organization already hosted a golf fundraiser earlier in the year, you've likely built up awareness, enthusiasm, and goodwill among golfers and sponsors. Instead of waiting a full year for your next event, capitalize on the momentum by inviting them to another golf-related fundraiser in the fall or winter.

The good news is that these seasonal events don’t necessarily have to be at the same large scale as your main charity golf tournament. You can think of them as a “bookend” to your fundraising year, and a chance to stay top-of-mind with supporters and strengthen donor relationships before year-end giving campaigns ramp up or to kickstart the new year.

Reach New Audiences

While traditional tournaments tend to draw in more avid golfers, alternative events like mini golf or TopGolf have broader appeal. Families, young professionals, corporate groups, and community members who might be intimidated by a full round of golf are more likely to participate in something smaller, fun, and social.

That wider net means additional exposure for your work, plus more potential donors and more opportunities to build pipelines for long-term supporters.

A mini golf tournament is a fun, family-friendly option to introduce new people to your cause.

Offer Accessibility & Flexibility

A typical 18-hole tournament takes up most of the day, which is something not everyone can commit to. Alternative golf events are shorter, more flexible, and may be easier for busy supporters to fit into their schedules.

They’re also highly accessible. No prior golf experience is required, equipment is often provided, and the atmosphere is casual and relaxed. This makes such an event less intimidating and more inviting for first-time participants.

Engage With Supporters Throughout the Year

Your event fundraising calendar doesn’t have to be confined to the spring, summer, or even fall. Indoor or weather-proof golf events create fun touchpoints with supporters throughout the year. This consistency not only diversifies revenue but also strengthens donor commitment and loyalty to your nonprofit.

Three unique golf event ideas

1. Mini Golf Fundraiser

Why it works: Mini golf is light-hearted and appeals to participants of all ages. It’s especially effective for engaging families and younger supporters, expanding your donor base beyond the typical golf crowd. It’s also easy to organize, with many local courses and indoor options available for rental, and you have the option to add on-course games or challenges.

When to host:

• Fall: Host an outdoor mini golf tournament before the weather turns colder in your area.

• Winter: Move indoors! Many communities have indoor mini golf facilities perfect for off-season event fundraising.

How to make it successful:

• Charge a registration fee per player or per team.

• Add tailored contests like hole-in-one challenges or best trick shot.

• Offer sponsorships. Sell sponsorships to cover fixed costs and for each hole, giving local businesses visibility at a low cost.

• Consider including family-friendly activities like face painting, giveaways, food trucks, or raffles to boost revenue and create a festive atmosphere.

Alternative golf events can come with many of the same elements as a traditional 18-hole tournament, such as trophies, contests, and sponsorships.

2. top golf event

Why it works: TopGolf has exploded in popularity, offering a modern, social spin on conventional driving ranges. Guests compete in climate-controlled bays, with food, drinks, and entertainment built in. TopGolf appeals to golfers and non-golfers alike, making it a perfect way to attract diverse participants—including younger donors, corporate teams, and social groups.

When to host: TopGolf venues are open year-round, making them an excellent choice for fall or winter fundraisers.

How to make it successful:

• Partner directly with TopGolf to book an event package, as they often have fundraising-friendly options.

• Sell tickets and sponsorship packages for each bay, which can accommodate small groups.

• Organize team competitions, longest-drive contests, or mission-focused challenges.

• Take advantage of TopGolf’s built-in amenities like catering and event staff to help minimize your planning workload.

Avery’s Hope Uses TopGolf to Include the families it serves

Avery’s Hope is a grassroots, all-volunteer organization that provides financial assistance to rare, ultra-rare, and undiagnosed pediatric GI patient families. They host an annual TopGolf fundraiser to be more inclusive for patient families, children, and those who don’t play golf. Bay sponsorships, a silent auction, and a raffle drawing help drive revenue for their mission from the event.

3. Indoor golf simulator event

Why it works: Golf simulators combine the fun of real golf with cutting-edge technology. Players can “play” famous courses around the world without ever leaving the building! Many simulators can also track swing data, adding a gamified element that many players love. Simulator events are weather-proof, scalable, and great for building repeatable annual fundraisers that showcase your nonprofit’s creativity.

When to host: Because golf simulators are indoors, these events are ideal for late fall and throughout the winter, when outdoor golf is impractical or impossible in many areas.

How to make it successful:

• Partner with a local golf simulator facility or sports bar that offers simulator rentals.

• Charge entry fees for individuals and teams and sell sponsorships.

• Host contests like closest to the pin, longest drive, or low score.

• Add in raffles, auctions, or mission-based presentations during downtime to maximize impact.

tips for hosting a winning alternative golf fundraiser

1. Use golf event tech. Save yourself a ton of time and hassle by choosing an event management platform that’s built for golf. Even alternative golf events come with unique details to handle, so make sure your platform has those tools baked in. Leverage online registration to simplify collecting payments and managing golfer and sponsor information.

2. Keep it mission-focused. No matter what type of golf event you choose, tie everything back to your cause. Share impact stories, highlight your work and beneficiaries, and make sure participants know how their support makes a difference.

3. Offer sponsorship opportunities. Even smaller events like mini golf, TopGolf, or golf simulators present chances for businesses to get involved. From hole or bay sponsors to presenting sponsorships, local businesses appreciate the visibility and community connection.

4. Keep it simple. Alternative events don’t need to be overcomplicated! Leverage the built-in amenities of your chosen venue and don’t be afraid to scale the event to fit your goals and resources.

5. Promote across channels. Use an event website and share the link through email, social media, and peer-to-peer outreach to spread the word. Highlight the fun, accessible nature of the event to help draw in people who might not usually attend a golf fundraiser.

6. Make it repeatable. Test out one of these alternative formats this year, then refine and grow it into a recurring fall or winter tradition for your organization.

An event website makes it easy to spread the word about your tournament and where people can find out about your event, register a team, become a sponsor, or make a donation.

final thoughts on unique golf fundraisers

A traditional 18-hole charity golf tournament may be the flagship fundraiser for your nonprofit, but it’s far from the only option. Alternative events, like mini golf, TopGolf, or golf simulators, offer accessible, inclusive, and weather-friendly ways to engage supporters and raise additional funds in the fall and winter.

By adding a secondary golf event to your fundraising calendar, you’ll not only boost revenue but also expand your reach, engage new donors, and build lasting relationships.

golfstatus powers all types of golf events

From mini golf to TopGolf and everything in between, GolfStatus can help make your next golf fundraiser the best one yet. With powerful, easy-to-use technology and a best-in-class support team, you’ll save time, have access to tools to raise more money, and put on a professional tournament that will keep participants coming back year after year. Nonprofits and third parties raising money for charity can use GolfStatus at no upfront cost. Book a quick 15 or 30-minute meeting with our team to get started!

Book a Meeting With GolfStatus

Get Started at No Upfront Cost

by Logan Foote, Sales and Education Director at GolfStatus

Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining positive exposure for their brand to an audience of their ideal clients or customers. Charity golf tournaments do both, making sponsorships a win-win opportunity for your nonprofit and sponsoring businesses.

Knowing who to ask—and how to ask them—is key to successfully securing golf tournament sponsorships.

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Table of Contents

What Are the Benefits of Golf Tournament Sponsorships?

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

What Are Some Best Practices for Golf Tournament Sponsorships?

Sample Golf Tournament Sponsorship Tiers

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What Are the Benefits of Golf Tournament Sponsorships?

For Businesses

Golf tournaments have a unique value proposition for businesses. With the right event management platform, sponsors get high engagement with an affluent audience of golfers through exposure before, during, and after the tournament that’s non-intrusive, but memorable. Businesses also benefit from:

• Exposure to the golfer demographic, an especially desirable marketing target for sponsoring businesses that includes middle to high-income individuals. Consider the following data points about the average golfer:

  • Average age: 46

  • Average household income: $125,000

  • Average net worth of golfers: $768,000

  • 33% are top-level managers

  • 25% own their own business

  • 83% own securities

  • 91% are homeowners

  • 83% regularly take vacations

  • 74% dine out at least once a week

Many businesses are interested in gaining exposure to the golfer demographic, which gives your golf tournament an edge in recruiting sponsors.

• Multiple exposure touchpoints across the event management platform, earning impressions throughout the tournament.

• Positive brand lift that comes with being associated with and supporting a good cause.

• Increased customer loyalty from people who value businesses that give back to the community.

• Community engagement in a casual setting and as part of a fun and memorable event.

• A competitive advantage in employee recruitment. In fact, 71% of employees think it’s important to work at a company that gives back through philanthropy.

For Nonprofits

Nonprofits stand to gain even more from golf tournament sponsorships, including:

• Financial support to make the tournament a success and help power their missions.

• Strong partnerships with sponsoring businesses that can open doors to high-level donor relationships.

• Credibility, especially for first-year or young events. Having a well-known business involved as a sponsor helps build a positive reputation.

• Access to new audiences when the sponsor promotes the tournament to their audiences, giving the tournament and the cause increased visibility.

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

When it comes to how your organization will secure sponsors for your golf tournament, targeting the right businesses is crucial:

• Start with businesses you already have a relationship with. They don’t have to be previous sponsors—they could be corporate entities that your volunteers or board members own or even those that are within your supporters’ sphere of influence. 

• Look for businesses that want to reach golfers. Ideal candidates to reach out to are businesses interested in getting their brand on the radar of affluent, influential members of the community—the same folks spending their time on the golf course. 

• Target local businesses in the industries outlined below that have a generally wealthier clientele.

• Target regional and national companies where you have a connection or those that are headquartered or have offices in your area.

1. Food & Beverage

Your golf tournament likely incorporates food and beverage into your golf tournament in some way, perhaps boxed lunches, drink tickets, a cocktail hour, or a banquet. Golfers likely frequent local dining establishments, making it a great option for these businesses to get eyeballs on their brands. Consider reaching out to the following businesses in the food and beverage industry:

• Restaurants (including locally owned, farm-to-table, and upscale)

• Wineries/vineyards

• Beverage distributors

• Sports and cocktail bars

How to Win Their Support

These businesses make great sponsorship prospects because they can customize their engagement. For instance, if outside food and drink are allowed by the golf course, you might ask these businesses to donate or discount catering for your golf tournament. They might also be interested in providing samples of a signature dish or drink on a hole or simply contributing money towards the cause.

2. Healthcare

Healthcare providers are valuable sponsor prospects because they are community-minded and your goals likely overlap: improving the quality of life for residents. Research the following healthcare providers in your area:

• Primary care physicians

• Dentists/orthodontists

• Chiropractors

• Physical therapists

• Surgery practices

• Dermatologists

• Other specialty practices

How to Win Their Support

When pitching to potential healthcare sponsors, emphasize how your cause impacts their patients and their field of medicine as a whole. If your cause is related to improving healthcare for your beneficiaries, sponsoring your golf tournament could lead to a broader partnership or support of a specific project.

3. Sports & Fitness

This industry is a perfect target because of its direct tie to your fundraiser’s medium: golf. Reach out to these types of businesses in your area:

• Gyms/fitness centers

• Personal trainers

• Sporting goods stores

• Golf equipment stores

How to Win Their Support

Businesses in the sports and fitness space are often ideal candidates for an in-kind sponsorship and may be more inclined to donate goods like golf balls, tees, or even clubs for player swag bags, pin prizes, auction items, or raffle prizes. That being said, these businesses also want the broad exposure a monetary sponsorship brings.

4. Business-to-Business & Financial Services

These businesses typically cater to affluent clientele, which makes your tournament a great opportunity for them to attract new customers. Pitch a sponsorship to the following businesses in your community:

• Financial advisors/wealth management services

• Insurance companies/agents

• CPAs/accounting firms

• Banks/credit unions

• Advertising agencies

• PR companies

• Technology companies

• Consultants

How to Win Their Support

For companies that cater to other businesses or for financial service professionals who manage important assets for their customers, building a personal connection is everything. Win these businesses over by offering opportunities to network and mingle with potential clients face-to-face, like a booth on a tee box or during a cocktail hour.

Home service industry businesses are good options for golf tournament sponsorships.

5. Home Services

Most of your golfers likely live independently and can benefit from solid connections in the real estate world. Approach the following home services businesses to be sponsors:

• Home builders

• Architects

• Real estate companies/agents

• Home remodeling companies/contractors

How to Win Their Support

Nearly 70% of golfers own a home. These types of businesses jump at the chance to show off their properties and services at your golf event, perhaps with a tent on the course. Home builders and remodeling companies can showcase their work and high-quality materials and real estate professionals have the opportunity to show off their listings and upcoming open houses.

6. Luxury Brands

As golf is commonly seen as a luxury sport, it makes sense that luxury brands and service providers would fit in at your tournament. Consider contacting:

• Jewelers

• High-end clothing brands

• Local boutiques

How to Win Their Support

Similar to sports and fitness providers, these businesses would benefit from an in-kind sponsorship with your organization. An effective tactic is to use their in-kind gifts as high-end raffle or auction items, boosting donations for you and brand recognition for them.

7. Travel

The vast majority of those in the golfer demographic regularly take vacations and over half have purchased a vehicle in the past year, making these businesses hungry for exposure to this audience:

• Car dealerships

• Car services

• Rental car companies 

• Travel agencies

• Hotels and resorts

How to Win Their Support

Beyond monetary sponsorships, consider approaching travel services for in-kind donations. Vacation packages, hotel or resort packages, travel vouchers, or even timeshares work well as raffle prizes or auction items.

Allowing sponsors the opportunity to engage with golfers or offer product demonstrations is a great perk to include in sponsorship packages.

What Are Some Best Practices for Golf Tournament Sponsorships?

Sponsorships are where your tournament will likely raise the most money. 

• Offer multiple opportunities for support. Give businesses with marketing or philanthropy budgets of all sizes the chance to get involved with multiple sponsorship tiers or packages at varying price points.

• Leverage digital exposure. Use your event management platform to provide digital sponsor exposure that guarantees impressions throughout the tournament’s lifespan. There’s no overhead cost to your nonprofit and sponsors love the added exposure.

• Engage sponsors before, during, and after the tournament. Communicate with them as soon as they come on board, share updates as the tournament gets closer, recognize them during the event, and send a heartfelt thank you after the tournament concludes.

• Report on ROI. Wow your sponsors by sending a report after the tournament that details each deliverable you promised, outcomes, impact stories, testimonials, and imagery to demonstrate the ROI of their support.

Perhaps the most important best practice is using a tech platform like GolfStatus to manage your tournament’s sponsorships. Prospective sponsors should be able to browse available packages on your dedicated tournament website, then submit payment and assets right through the platform. They start to earn impressions right away, and you’re not burdened with time-consuming back and forth to secure payment, logos, and messaging. What’s more, you get access to new sponsorship options that drive revenue:

• Technology Sponsorship

• Pin Flag Sponsorship

• Hole-In-One Contest Sponsorship

Master sponsorship management with a specialty solution

Book a Meeting With GolfStatus

Sample Golf Tournament Sponsorship Tiers

Your golf tournament’s sponsorship offerings should be customized to your event and organization’s needs. A good rule of thumb to consider when building sponsor packages is to look at your tournament’s hard costs and create a sponsorship that covers those costs and adds additional revenue.

How you price these packages depends on a number of factors, including the type of golf facility (public or private), the number of golfers, and the sponsor perks you’ll provide. It’s a good idea to offer sponsorships at varying levels, tiers, and price points to allow businesses with different budgets to support the event. Don’t be afraid to work with prospective sponsors to create custom sponsorship packages that fit both the sponsor’s and your tournament’s needs.

Sponsor logos should always be included on your golf tournament website, earning them valuable impressions before, during, and after the tournament, as well as in the accompanying live scoring mobile app.

Title or Presenting Sponsor (often includes GolfStatus’ Technology Sponsorship)

The highest tier of sponsorship with the highest price. This sponsor should receive broad recognition on all promotional materials, throughout the tournament, and include one or more teams. Folding in the Technology Sponsorship adds additional value and robust exposure throughout the GolfStatus platform.

Gold / Silver / Bronze Sponsor

This tier of sponsor may or may not have hard costs associated with it and can be considered pure tournament revenue. The accompanying sponsor benefits should be enough to justify the business’ investment and often include one or more teams.

Pin Flag Sponsor

Pin flags not only give your tournament a professional feel, but they offer unprecedented visibility throughout the golf course. Sell separate front and back nine flag sponsorships or bundle them into one sponsorship for all 18 holes.

Food Sponsor (breakfast, lunch, dinner, snacks, etc.)

This sponsorship should cover the cost of the associated food and provide the sponsor’s logo on boxed lunches, banquet tables, snack packages, etc. An in-kind donation of food or beverage works well here (if the host golf facility allows outside food and beverage).

Hole-In-One Contest Sponsor

Hole-in-one contests offer premium exposure and associate the sponsor with a fun and exciting tournament component. Selling a sponsorship covers the cost of the hole-in-one insurance. Separate sponsorships can be sold for each contest hole, if desired.

Other Contest Sponsor

If your tournament includes contests such as putting, chipping, closest to the pin, or longest drive, you can significantly boost revenue by selling a sponsorship for each and allowing the sponsor to run the contest and engage with golfers.

Beverage Cart Sponsor

One of the most popular parts of any golf tournament is the beverage cart! Add a sponsor’s logo to the cart and offer them the chance to ride around the course and interact with golfers. The sponsorship could cover the cost of beverages, if desired.

Game Sponsor

On-course games add even more fun (and fundraising) to your tournament. You might sell a sponsorship for each game or a comprehensive games sponsor. Volunteers from the sponsor could be in charge of running the game.

Hole Sponsor (with or without a team included)

This is often an entry point for companies as they come at a lower price point and you can sell one or more for each hole. Signage on each hole, as well as their logo in the live scoring app, provides excellent exposure and a great experience for the sponsors playing in the event. Hole sponsorships can also include a team, if desired.

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Sample Golf Fundraiser Sponsorship Packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

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Get Exclusive Sponsorships With GolfStatus

GolfStatus makes onboarding and recognizing sponsors simple. The platform includes exclusive sponsorships that help raise thousands more dollars for your cause. Nonprofits and organizations planning a golf event to benefit one can qualify for no-cost access to GolfStatus’ golf event management platform through the Golf for Good program. Click below to get qualified or email [email protected].

Sponsors want results, so you need the right tools.

Book a meeting with GolfStatus for smarter sponsorship management!

About the Author

Logan Foote, Sales and Education Manager at GolfStatus

Logan Foote has been around the game of golf nearly his entire life. He first picked up a club at the age of four, and despite thousands of attempts, he’s never had a hole-in-one. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

Logan came to GolfStatus in 2017, where he channels his passion for golf to help nonprofits raise money through the game. As Sales and Education Manager, Logan oversees a team that works with thousands of nonprofit clients to maximize their golf fundraisers with the GolfStatus platform, and shares his golf fundraising expertise through GolfStatus’s free educational webinars. He lives and golfs in Lincoln, Nebraska with his wife and three sons.

by Jen Wemhoff, Communications Manager at GolfStatus

Golf tournaments remain one of the most powerful tools for third parties—like corporate partners, passionate supporters, and volunteers—to raise money for nonprofits and causes they care about. Golf’s continued popularity and its capacity as a fundraising tool make it an ideal fit for folks who are passionate about golf and a good cause.

Golf is a great way to mobilize passionate supporters or corporate partners to raise money for your nonprofit.

More than most fundraising events, charity golf tournaments offer unique advantages for the benefiting nonprofit and the organizer. For nonprofits, these events create a passive income stream that doesn’t require significant internal bandwidth like a dedicated staff member or line item in the budget. What’s more, they also build awareness and expand visibility for your mission and programs. For event organizers, particularly companies and corporate entities, there’s a major brand lift from supporting a good cause and high engagement with a typically affluent and influential demographic.

By empowering third parties to run golf tournaments on your behalf and equipping them with the right tools, you can grow your nonprofit’s impact with minimal lift. Here’s how:

1. Start with your network

Your best bet is to start with what you already have: past event participants, sponsors, volunteers, donors, and board members. If your nonprofit has hosted golf tournaments before, revisit those participant lists. Consider sending a dedicated campaign inviting those who supported your organization through golf in the past to organize a tournament that benefits your organization. The campaign could include email, direct mail, individual phone calls, a survey, or a mix based on your team’s capacity. You might also:

• Use social media to ask your audience who plays golf or who simply likes organizing events.

• Include a call to action in year-end giving appeals to get in touch if they’re interested in event planning or golf.

• Create a dedicated page on your organization’s website that outlines how supporters can host a golf tournament to benefit your cause.

Do some pre-planning before you start your outreach so you have some pieces and resources already in place to provide to people who are interested. Beyond just making the process easy (see #2 below), you want to set these third-party tournaments up for success, so make sure you’re prepared to be a partner in the process.

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Pro Tip:

GolfStatus’s online resource library is packed with free guides, templates, checklists, and other downloadable tournament planning tools. Share these with current and potential event organizers to help get them started.

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Provide tools—like golf event management software—to make planning a golf fundraiser as easy as possible to people and businesses in your network.

2. Make It Easy for organizers

Even the most passionate supporters will appreciate tools that make planning a golf tournament easier. That’s where golf event-specific technology comes in. The right platform streamlines planning, automates administrative tasks, and includes built-in fundraising features, making it easier for anyone to launch, run, and repeat their tournament year after year.

Your event management platform should be able to function as the “bank” for your golf tournament, facilitating how you collect, hold, and disburse the funds raised from your event. When some registers a team, becomes a sponsor, makes a donation, or purchases an add-on, those funds should be securely processed and held in escrow until after the event. Once it concludes, those funds can be distributed directly to your organization, so both your nonprofit and the event organizer have peace of mind and clear financial accountability.

You might also consider providing the organizer with a media kit full of logos, brand guidelines, and key messaging to help your brand stay consistent. When it’s easy, it’s more fun, more rewarding, and more likely that they’ll keep the effort going.

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PRO
TIP:

Say thank you whenever and wherever you can to these third-party organizers. Public shoutouts on social media, in newsletters or blogs, or on your organization’s website are powerful, but a personal touch will go a long way in expressing your gratitude. Send a handwritten note and follow it up with a phone call.

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3. Standardize with golf-specific technology

Fundraising or event management platforms aren’t one-size-fits-all. Golf tournaments have unique needs that require specialized tools to manage effectively. Look for a platform that offers an attractive event website with online registration (which saves organizers a ton of time and effort), plus easy access for all members of the planning team and the golf facility to work together and keep everything organized in one place.

It should be built just for golf events, with features to handle everything from hole assignments and live scoring to digital sponsor exposure and pre-formatted scorecards and cart signs. A dedicated landing page listing all events that benefit your organization makes it easy for folks in your network to find and support them.

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PRO
TIP:

Standardizing tech across all third-party golf fundraisers means your donor data is uniformly collected (see #4 below) and reported for easy integration into your CRM for additional donor stewardship.

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A dedicated landing page listing all events that benefit your organization makes it easy for people to support you through golf.

4. Capture & Manage Data

Donor and participant data are essential, especially when a third party is planning and managing the event. You can’t use the information you don’t have! Seamlessly collecting this information during the registration process is crucial to understanding who is supporting your organization through golf. This way, both organizers and your team can access robust reporting tools to see who’s playing in, donating to, and sponsoring golf events tied to your nonprofit.

This valuable data helps your nonprofit build stronger relationships, grow donor pipelines, and make data-driven decisions that maximize future fundraising efforts. Using golf event management technology makes collecting and managing this data simple and efficient.

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PRO
TIP:

Use this donor and participant data to segment follow-ups and personalize donor stewardship efforts. Add tags, source codes, or other identifiers to your CRM to track who came through third-party golf events.

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built for golf, built for good

GolfStatus is the industry leader in event management tech built specifically for charity golf tournaments. Nonprofits can easily activate third parties to run successful, lucrative, and data-rich golf fundraisers without having to oversee every detail. Through our Golf for Good program, 501(c) organizations and those hosting tournaments to benefit them are eligible for no-cost access to the platform.

From acting as the “bank” to holding funds until post-event disbursement, to providing dedicated support, customizable websites, and donor data capture, GolfStatus makes it easy for supporters to turn a round of golf into real impact.

Book a Meeting With Our Team to Learn More

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—have years of experience running golf tournaments from the facility point of view, in addition to working with nonprofits to plan and execute golf fundraisers. Their insights have been shared in our PGA Q&A blog series. This installment touches on how to narrow down and choose a tournament date and how to integrate live scoring into your event.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: What’s the best way to negotiate a good price with the golf facility?

Paul Murcek: In my experience, most facilities don’t do any kind of negotiating on price. If you are able to get them to negotiate at all, that’s a win for your nonprofit, in my opinion.

Cash Dinkel: Since the pandemic, golf has exploded in popularity, with the number of rounds played annually setting records. Because golf facilities can fill their tee sheets with normal play, they may be less likely to give discounted prices to events. That being said, look at ways to bundle offerings from the facility to get a better price. For example, if you're getting food and beverage, player gifts, or anything else extra from the facility, it’s worth asking if you can bundle that into player pricing to see if you can get a better rate.

Jason Meininger: This can be difficult, as most courses have a set price they charge for outside outings like charity golf tournaments. And with the popularity of golf right now, it’s unlikely they will be willing to come down on price. My best advice would be to see if the course has a slow day during the week that’s typically not filled with an event, and see if they are willing to negotiate on price just to fill the tee sheet for that day.

If you’re using the golf facility for food and beverage, player gifts, or any other extras, you might be able to negotiate a better rate.

Q: What are some factors I should consider when choosing a date for my golf fundraiser?

Jason Meininger: First, check with the course on their availability. Spring and fall event dates may be more readily available—and can be the best options weather-wise to have a tournament.

Paul Murcek: Reach out to the golf facilities at least six or so months before your event date to get the best availability. Keep weather in mind—the best weather months for a majority of the country are June and September. Another thing to keep in mind is that these months generally have the most tournaments, so there could be added competition for golfers and sponsors.

Cash Dinkel: I’d say these are the biggest aspects to consider when picking a tournament date:

• Other local events: Check local event calendars to make sure you aren’t hosting your tournament on the same day as other large community events.

• Pricing: Pricing will be higher in the summer months and on weekends.

• Weather: Shoulder season (spring and fall) may be less expensive, but the weather can be unpredictable.

• Other organization events: If your organization hosts other fundraising events, make sure there’s adequate time between them to avoid donor fatigue.
  

Q: In your experience and opinion, what’s the best day of the week for a charity golf tournament?

Cash Dinkel: Friday. You may or may not get charged weekend pricing, but a lot of golfers are willing to take a Friday off and make it a three-day weekend, and you’re likely going to see higher participation. Monday is also a great day, but without the chance of weekend pricing and the same benefits as a Friday tournament for a three-day weekend.

Jason Meininger: If you can find a course with availability, I’d say a Friday afternoon or Saturday.

Paul Murcek: I agree with Cash on Mondays or Fridays and giving your golfers the opportunity to have a three-day weekend. That being said, Friday can be considered a weekend day and will cost more. If you are booking a tournament at a private golf facility, likely the only day available is a Monday.

Shoulder season—spring and fall—can be a great option for your charity golf tournament.

Q: How do I determine the tournament’s schedule?

Cash Dinkel: The golf facility can help you pick the ideal starting time and slot out the schedule. In the hot summer months, morning starts are ideal. During shoulder season (spring and fall), later starts help ensure the warmest temps for play. Once you have determined a starting time, you can build out the schedule for the day. I recommend allowing two hours for check-in, registration, and warm-up. Most facilities will allow volunteers to arrive two hours early to set up. Some golfers like to arrive early to give themselves extra time to warm up, mingle, or check out auction items or raffle prizes. It’s a good idea to schedule announcements for 15-20 minutes before the start time. Post-event timing depends on when the round finishes—most likely four-and-a-half to five hours to play the round. Any meal and awards can take place after golf concludes.

Jason Meininger: Definitely speak to the golf staff to see what the options are. Most likely, they will offer an early morning or early afternoon shotgun start. You can guesstimate that the round will take around 5 hours, so plan your meals and post-golf festivities accordingly.

Use your event website to share the tournament’s schedule with participants, as well as information about live scoring.

Q: I want to live score my tournament. How do I make sure my golfers participate in live scoring?

Jason Meininger: One way is to tell golfers that their team’s score will not count unless they use live scoring, or you could offer a separate, valuable prize to one of the teams that live scores.

Cash Dinkel: Overcommunicate to the field leading up to the event about scoring. Send multiple emails to registrants giving them instructions on what app to download and how to use the app to score. It’s a good idea to encourage them to download the app ahead of time, if possible. Also, make sure information about live scoring is communicated to players as they check in for the tournament and during announcements right before the start.

Paul Murcek: I say make it mandatory! Tell golfers that you won’t be accepting paper scorecards, and if they don’t live score with the mobile scoring app you choose, they aren’t eligible for prizes.

Communicate information about live scoring to golfers ahead of the tournament, including where to download the app, how to use it to submit scores, and where to find a team’s live scoring code.

Q: My host golf facility has its own live scoring software, but we’ve sold a leaderboard sponsorship, so I want to use GolfStatus’ mobile scoring. What should I do?

Jason Meininger: Simply have a discussion with the golf course and explain the situation. More than likely they’ll be willing to work with you in one way or another, either using your chosen platform or finding a way to add the promised logo placement to their system’s leaderboard.

Paul Murcek: Remember, you are the customer at the golf facility, so they should be willing to do what they can to accommodate. As long as it is not in the contract that you must use the facility’s software, then it shouldn’t be an issue. In the rare instance that you’re forced to use the golf course’s software, make sure they are aware of what you need to have done to meet what has been promised to your sponsors.

Cash Dinkel: This is something that should be communicated to the golf staff right away. As soon as you decide to live score your tournament, connect the golf course staff with the app and platform’s staff to ensure golf staff understands the tools they have at their disposal on event day. Stress to golf staff that you’ve sold sponsorship recognition through live scoring. If the facility is truly interested in helping you put on the best possible event, they will accommodate. If they aren’t willing to use the live scoring system, make sure they know they MUST add logos to the materials that you’ve promised your sponsor.

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Ask the Pros!

If you have a question for GolfStatus’ PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line!

GolfStatus’ in-house golf fundraising experts, including Fundraising Specialists and PGA Professionals, are here to help your tournament raise as much money as possible for your cause. They’ll help you use GolfStatus’ software to drive revenue and save you and your team time, and offer suggestions and best practices to make your tournament a success. Get started with GolfStatus—with a free event website, revenue enhancers, golf event-specific tools, and much more—all at no upfront cost. Click below to book a meeting with our team to get started!

by Jen Wemhoff, Communications Manager at GolfStatus

The Arizona Chapter of the American Foundation for Suicide Prevention uses a glow golf theme to offer an immersive experience for participants.

Planning a charity golf tournament for your nonprofit? Adding a fun, creative theme to the event could be the key to drawing a bigger field, impressing your sponsors, and leaving attendees eager to return year after year. Themed golf tournaments are a unique way to tell your nonprofit’s story that engages your audience—and can even boost fundraising efforts. This guide will explore why and how to add a tournament theme, plus more than 30 theme ideas for your next golf event.

Benefits of a Themed Charity Golf Tournament

A theme adds color, creativity, and connection to your golf event. What’s more, it can help your tournament stand out in a crowded fundraising calendar and keep your mission at the forefront of everyone's mind. Here are just a few benefits:

• Increased buzz around the event. A theme can grab people’s attention and interest and drive more people to participate in the event or make a donation to it.

• Appealing to sponsors. Themed tournaments can make sponsorship and branding opportunities even more visible and engaging to golfers and more appealing to sponsors.

• Stronger marketing. A theme helps you focus your messaging and unify the tournament’s marketing materials and campaigns.

• Memorable experiences. A unique theme keeps people talking about the tournament long after it is over—and coming back in future years.

• Attract new participants. Themes may draw in participants who wouldn’t otherwise think to participate in a golf tournament.

• Mission alignment. A theme can creatively highlight your organization’s cause and present it in a new light that draws in new supporters.
  

Tips for Integrating a Golf Tournament Theme

Adding a theme to your golf tournament fundraiser doesn’t have to be complicated. With some thoughtful planning, a theme can enhance every aspect of your tournament experience. Here’s how to incorporate a theme:

• Choose a relevant theme. Pick a theme concept that connects your mission and audience. For example, if your nonprofit supports school reading programs, your theme could focus on well-known children’s books or authors. Fold the theme into the tournament’s name if possible and appropriate.

• Highlight the theme in your marketing. Use the theme to guide your marketing messaging, visuals, and promotional materials. This is an opportunity to have a lot of fun with tournament logos and graphics, flyers, email campaigns, and social media content that reflects your chosen theme.

• Infuse the theme into the tournament. From decor to on-course games to attire, look for ways to bring the theme to life throughout the tournament. Choose a beach theme? Equip staff and volunteers with leis and floral shirts and run an on-course game that incorporates beach balls. Go with a glow golf tournament? Include glow necklaces and bracelets in player gift bags.

• Use digital tools. Digital event management tools help make the branding more immersive. Customize your tournament’s event website to match your theme, boosting excitement and helping your branding shine.

Leverage your golf event website to promote the tournament theme and help golfers understand what to expect.

30+ Charity Golf Tournament Themes

Themed Golf Tournament Success Stories

Going all-in on a tournament’s theme creates an unforgettable experience for golfers, sponsors, and guests. These tournaments, powered by GolfStatus, saw success by leaning into their tournament’s theming:

• Glow Golf Tournament: The Arizona Chapter of the American Foundation for Suicide Prevention hosted a nighttime event that incorporated glow-in-the-dark balls, a cart decorating contest, illuminated pin flags and sponsor signs, and more glowing fun for a unique experience.

• Project Purple Charity Golf Classic: This inspiring tournament raises funds and awareness for pancreatic cancer, themed with purple ribbons, attire, and accents throughout the event.

• Habitat FORE! Humanity: Raising money for home-building projects in the Columbus, Nebraska area, this tournament folds building tools into the event, from a putting contest using sledgehammers and levels to teeing off wearing work gloves and more.

• Putt Putt Fore Puppies. This puppy-friendly mini golf tournament includes animal-themed branding, apparel, player gifts, sponsor signs featuring shelter pets, and visits from adoptable animals.
  

Family-Friendly Golf Tournament Themes

These theme ideas engage younger supporters and can make your event more inclusive of all ages.

• Family Golf Day. Families play together as a team.

• Superheroes Assemble. Teams come dressed as their favorite superhero and participate in superhero-themed on-course games.

• Princess and Heroes. Participants dress up like famous cartoon princesses with a her-themed hole-in-one contest.

• Scavenger Hunt. This theme combines a traditional golf tournament with a scavenger hunt, where golfers solve clues or complete challenges across the course.

• Golf and Games. Combine golf with other family-friendly activities, such as outdoor games like cornhole, giant Jenga, and more.

On-course games are a great opportunity to incorporate your golf tournament theme.

Seasonal Golf Tournament Themes

Bring a festive atmosphere to your tournament with seasonal vibes in these theme ideas:

• Summer Beach Party. Incorporate tropical items like sunglasses, beach balls, and tropical drinks.

• Autumn Harvest. Jazz up your fall golf event with pumpkin decor, apple cider stations, hayrides, etc.

• Costume Party. If your tournament falls near Halloween, set up trick or treat stations on the course and include a costume contest.

• Spring has Sprung. Perfect for a spring tournament, use flowers, pastel colors, and fresh spring decor to bring the theme to life.

• Holiday Classic. A winter-themed tournament with ugly holiday sweaters and hot cocoa.

• Christmas in July. Incorporate twinkle lights, Christmas trees, and even an on-course Santa to bring the holiday spirit to the summer months.
  

Unique Golf Tournament Themes

Give attendees a one-of-a-kind experience that they won’t soon forget!

• Flashback to the… Flash back to a past decade, like the 70s, 80s, or 90s, and invite attendees to dress in fashions and hairstyles from that decade.

• Red Carpet Golf. Add the glitz and glamour of Hollywood with a red carpet, VIP experiences, and photo ops.

• Hometown Proud. Highlight your city or area’s local culture or landmarks with favorite foods, music, and other items unique to your hometown.

• May the Fourth. Celebrate the Star Wars universe with a tournament on May 4th that includes a costume contest and themed foods.

• Franchise Fun. Focus your tournament on popular movie franchises, such as Harry Potter, Marvel, Justice League, Mario Brothers, Pokémon, Indiana Jones, or other favorites.

• Wild West. A cowboy-themed event with Western-inspired decor, contests, and food.
  

Sports-Based Golf Tournament Themes

Blend your golf tournament with the fun and thrill of other sports. These are especially applicable to groups like booster clubs, youth sports teams or associations, and sports clubs.

• Team Spirit Tournament. Golfers represent their favorite sports teams with jerseys or apparel. If you have the proper connections, bring in a local sports celebrity to drive interest and attendance.

• Golf Triathlon. Combine a golf tournament with mini versions of other sports, such as basketball, pickleball, flag football, and more.

• Super Bowl or World Series. Celebrate the teams playing in the Super Bowl or World Series by incorporating team colors, mascots, and cities.

• All-Star Tournament. Celebrate historic sports legends on any level—amateur, collegiate, or professional.

• Golf Olympics. Offer medals as prizes for first, second, and third places in the tournament, as well as for Olympic event mini-challenges on selected holes.
  

Upscale Golf Tournament Themes

• Black-Tie Golf. Pair the golf event with a formal gala and high-end live auction.

• Casino Royale. Host a casino-themed tournament with on-course casino games, plus post-golf poker or blackjack tables, raffle drawings, and exclusive prizes.

• Business Owner Invitational. A golf tournament and networking hybrid event for startups, entrepreneurs, and established business owners.

• Luxe Links. Court luxury brand sponsors and include higher-end player gifts and prizes to make the tournament feel upscale.

Networking is a big plus when it comes to corporate golf tournaments.

Corporate Golf Tournament Themes

Corporate golf events are great options for companies looking to boost morale or network with peers.

• Departmental Face-Off. Teams from different departments go head to head in a team-building event. Up the stakes by offering a donation to the charity of the winning team’s choice.

• Battle of the Businesses. Foster friendly competition between local businesses or companies.

• Executive invitational. Invite top C-suite execs to compete for the Executive Cup.
  

Women's Golf Tournament Themes

Create a supportive, fun environment that champions women in golf and beyond.

• Women’s Community Classic. Include golf with a networking event for women in the community.

• Women in Sports. Celebrate female athletes from various sports and invite them to participate.

• Mother-Daughter Tournament. Encourage teams of moms and daughters to compete in a fun bonding event across generations.

Golf tournament themes targeted at women are a great way to grow the game of golf.

Ready to Plan a Themed Golf Tournament?

Whether your tournament’s theme is silly, serious, or somewhere in between, it can help elevate your next charity golf tournament and help raise more for your cause. No matter what theme you choose, purpose-built tools can streamline the process from start to finish. GolfStatus’ golf event management platform offers time-saving tools, expert advice, and revenue-boosting extras to make your tournament a success. Click below to connect with the golf tournament experts at GolfStatus!

Connect With the Golf Tournament Experts

Book a Meeting to Get Started

About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

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by Jen Wemhoff, Communications Manager at GolfStatus

Your golf tournament is a key part of your nonprofit’s fundraising strategy. Ensuring your golf fundraiser’s long-term success requires more than just smooth execution on event day. Future-proofing your golf event means setting it up to thrive year after year, even if there are major changes to the planning team. By putting the right systems and processes in place, your nonprofit can protect the tournament’s success for the future while making planning easier for years to come.

Here are six best practices to help your nonprofit future-proof your charity golf tournament so it stays a lucrative fundraising event no matter what changes you face.

1. Use golf event management software

A singular platform is key for ensuring continuity. The beauty of a platform built for golf events is that tournaments can be copied year over year so new event organizers aren’t forced to start from scratch. This helps provide much-needed stability and baseline infrastructure when personnel might be in flux. The right platform should allow multiple users without any extra fees and access to a responsive support team that can walk new users through the software’s back end and provide guidance.

An event management platform built just for golf helps new tournament organizers jump right into planning.

2. document, document, document!

If your lead tournament organizer or key volunteer left tomorrow or had an emergency that took them away from planning, would anyone else know how to run the tournament? Would they know what needs to be done, who to connect with at the golf facility, or what’s been promised to sponsors? Thoroughly documenting your planning process from start to finish, as well as tracking progress during planning, ensures that institutional knowledge isn’t lost when there’s staff turnover or new volunteers come on board.

Start by creating a central event planning document or spreadsheet that outlines the entire process from start to finish, from securing the golf course to sending thank-you notes after the event.

Include key deadlines, contact information for vendors and sponsors, and details about your event management software.

• Track progress as tasks are completed, so if a change occurs mid-planning, others will be able to continue the work without interruption. 

• Make note of what worked well (and what didn’t) to refine and improve your process each year.

• Store the documentation in a shared drive so it’s easily accessible by members of your planning team.

A well-documented process reduces the risk of setbacks and gives future organizers a clear roadmap to follow.

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free planning template

Keep your golf tournament on task and on target. Download this free timeline and checklist to document tasks and ensure everyone is on the same page.

Get the Template

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3. Have Two Points of Contact for Everything

Relying on one person to manage all aspects of your tournament creates a single point of failure. If that person becomes unavailable, it can derail your event. To avoid this, designate at least two people from your planning team to be points of contact for each key element of your fundraiser:

• Sponsorships. Ensure both points of contact know the details of each sponsorship package, including the promised benefits, pricing, and availability. It’s a good practice to CC each contact on email communication with sponsors so everyone is in the know.

• Event management technology. Both contacts should have logins to your event management platform, been introduced to its support team, and know how to contact support so they can troubleshoot issues or get help quickly.

• Golf facility coordination. Ensure that both points of contact have contact information for the head golf pro and/or golf facility sales representative. Both should also have a basic understanding of the course’s layout and logistics.

• Budget. A common budget spreadsheet can help you track dollars in and out and see where your tournament stands. Ensure both contacts have access to the spreadsheet and can track income from registrations and payments in the event management platform.

• Vendor orders. This can be as simple as CCing each contact on communication with vendors on orders, specs, and deadlines for materials like signage, catering, pin flags, or player gifts.

You might also assign a “chair” for various components, such as a chair of sponsorships, volunteers, promotion, budget, and logistics to better share the load and tournament knowledge. While this redundancy may seem unnecessary, it prevents last-minute scrambles and ensures someone is always able to step in to handle key responsibilities.

Having two points of contact ensures planning can move forward if there are changes in your tournament’s leadership.

4. create a succession plan

Unfortunately, staff and volunteer turnover is inevitable, so a strong succession plan is critical for maintaining event continuity. Here’s how to create one:

• Identify key roles and responsibilities for your golf fundraiser, including each “chair.”

• Train backup staff or volunteers to handle each role, including how to use your event software and communicate with sponsors and vendors.

• Keep a running list of contacts and instructions for tasks like setting up the registration website, managing volunteers, handling sponsor invoicing, and running on-course games and contests.

• Hold a post-event debrief with your team and update the plan based on lessons learned.

A clear succession plan ensures that new team members can step in and continue executing a successful event without a steep learning curve.

5. manage sponsorships in your event management platform

Managing sponsorships manually—or across multiple platforms—can lead to missed opportunities and dropped details, particularly if there are any personnel changes. Instead, simplify sponsor management by using an event registration website and your golf event management platform:

• Build sponsorship packages in your software’s back end and link all sponsor outreach to the website to ensure a consistent call to action in your communication with prospective sponsors.

• List sponsorship packages on the event site so sponsors can browse options and purchase their package without needing to connect with a specific member of your planning team. Sponsors can submit their logo and assets during registration, which should automatically populate the site or mobile app and be available in the software for other branding needs.

• Track sponsor commitments, contacts, payments, and benefits in your centralized event management platform. This is particularly useful when copying tournaments in subsequent years.

• Keep a record of businesses that have been approached for sponsorships from each year to help inform future outreach and renewal strategies.

Managing your tournament’s sponsorships with a centralized system helps you better deliver on sponsor agreements, provide valuable exposure, and make it easier to manage renewals.

Sponsors get broad visibility on a tournament’s registration website.

6. connect with the head pro at the host golf facility

The golf facility wants your tournament to be a success—it reflects positively on the facility! To help ensure success, establish a good working relationship with golf facility staff, especially the head pro. This facilitates smooth communication, handling of logistics, and golfer experience. A key part of future-proofing your golf fundraiser is the relationship with the golf facility. If there are changes, golf and sales staff can often help new personnel fill in the gaps.

• Schedule a meeting with the head pro early in the planning process to discuss course regulations, tournament schedules, food and beverage offerings, contract terms, and any potential challenges.

• Confirm how contests, like closest to the pin, hole-in-one, and longest drive will be set up and handled.

• Keep the head pro updated on registration numbers and any changes to the schedule. It’s a good idea to share access to your golf event management software so they can check participation and teams in real time.

• On event day, your two points of contact should check in with the head pro to handle any last-minute adjustments.

Leveraging the expertise of the host golf facility’s head pro will help your tournament run smoothly and that golfers have a positive experience—no matter who’s in charge.

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set your event up for long-term success with golfstatus

Future-proofing your golf fundraiser isn’t just about protecting your current event—it’s about setting up a framework for long-term success. By documenting your process, building redundancy into key roles, creating a succession plan, streamlining sponsor management, and maintaining a strong relationship with the host course, you’ll create a more resilient event that raises more money year after year.

Start with an event management tool that’s built for golf events and fundraisers—GolfStatus. Manage registrations, sponsorships, and schedules right in the platform, and use the free event website to market your event. Plus, you’ll get access to exclusive sponsorships, add-ons, and Fundraising Specialists to help you raise additional funds for your cause—at no upfront cost. Book a quick 15 or 30-minute meeting with the GolfStatus team to learn more.

Future Proof Your Golf Event With GolfStatus

Book a Meeting to Get Started

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by Jen Wemhoff, Communications Manager at GolfStatus

Sponsorships are the backbone of any successful charity golf tournament, and none is more critical than your title or presenting sponsor. This top-dollar sponsorship opportunity provides unparalleled visibility and brand exposure for the sponsor while ensuring the event’s overall success for your nonprofit.

Many tournaments significantly underprice and undervalue their title sponsorship simply because they’re unsure of its worth. Here’s how to position and sell your title sponsorship, ensure sponsors see its full value, and use technology to add value and maximize their investment.

Positioning the value of your tournament’s title sponsorship

A title or presenting sponsorship typically offers a business the highest level of exposure and branding available for a golf tournament. Unlike other sponsorships, the title sponsor is often fully embedded in every aspect of the tournament, such as:

• Event naming rights. The sponsor’s name is folded into the event’s title, ensuring top-of-mind awareness. For example, “Putt Putt Fore Puppies Presented by Sinclair Hille Architects.”

• Exclusive branding on marketing and promotional materials. The title sponsor’s logos and messaging appear prominently on the event website, email marketing, printed flyers and invitations, signage, and social media promotions.

• On-site visibility. From tournament banners and cart signs to branded scorecards and giveaways, the title sponsor has a heavy visual presence at the event.

• Direct audience engagement. The sponsor might have the opportunity to speak at the tournament’s opening or awards ceremony, set up a display on a tee box, or perhaps host a VIP area for networking.

• Media and PR exposure. The sponsor’s brand is highlighted in press releases, media coverage, and post-event recaps, reinforcing credibility and reach.

These aren’t all the benefits you can include in your title sponsorship package. You might add value by offering the sponsor one or more teams to play in the tournament, access to the tournament’s participant list, additional logo placements, or additional engagement opportunities.

It’s important to remember that your golf tournament has a unique value proposition, particularly for the title sponsor: exposure, access, and high engagement to an audience of golfers they can’t reach anywhere else. Because golfers generally represent an affluent, influential demographic, they’re often considered ideal clients or customers for businesses. Plus, the sponsor enjoys the brand lift and positive PR of being associated with a good cause like yours.

do this instead: boost the title sponsorship’s value with a technology sponsorship

Adding a Technology Sponsorship takes a title sponsorship to the next level by integrating the sponsor’s branding into the digital and interactive elements of the tournament. This requires the right event management tech—one that’s built specifically for golf events, has baked-in sponsor touchpoints throughout the platform, and modernizes the experience for players, volunteers, and attendees.

GolfStatus’ Technology Sponsorship provides broad exposure across the platform.

Here’s where adding a Technology Sponsorship to the title sponsorship package has the biggest impact:

• Tournament registration website. The title sponsor’s logo should be prominently featured on the tournament website, reinforcing their involvement from the first player interaction and with every site visit.

• Mobile scoring app. The title sponsor’s brand is displayed across the digital scorecard, keeping their brand front and center throughout the tournament round.

• Live leaderboards. Live leaderboards offer a high level of professionalism to your tournament and your title sponsor. The title sponsor’s logo is seen every time a golfer or spectator checks the round’s standings on the event website or mobile scoring app.

• Automated receipts. Add logos to automated payment receipts to increase impressions and engagement.

• Push notifications. Offer sponsors the chance to include messaging in mobile scoring app push notifications.

• Social media and digital marketing. Combining the Technology Sponsorship into your title sponsorship ensures even greater visibility through branded content, hashtag campaigns, and boosted social media posts that link back to your event website.

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Sample title + tech sponsorship package

• Exclusive event naming rights for the tournament, including a co-branded tournament logo.

• Primary logo placement on all event promotional materials, signage, the event website, live leaderboards, cart signs, reports, trophies, and registration and donation receipts.

• Co-branded digital elements, including promotional emails, social media mentions, ad campaigns, PR campaigns, and the opportunity to send push notifications to participants.

• High-value speaking opportunities during the tournament’s kickoff and awards ceremony.

• Exclusive engagement with golfers with a booth set up on the sponsor’s tee box of choice.

• Two complementary foursomes to play in the tournament.

• Data and analytics reporting, showcasing audience reach, contact information, engagement, and digital impressions.

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Taking care of your title sponsor

Securing a title sponsor is just the first step—you need to deliver an exceptional sponsorship experience to maintain and even strengthen the relationship. Here’s how:

• Personalized communication. Keep the sponsor informed about event planning updates, branding opportunities, and impact metrics.

• Seamless integration. Ensure their branding appears flawlessly in all print and digital materials.

• VIP perks. Offer a premier experience at the tournament, such as reserved parking and a dedicated volunteer or staff member to host them during the tournament.

• Post-tournament follow-up. Provide a detailed sponsorship fulfillment report, including event analytics and ROI.

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free template

Sponsor Fulfillment Report Template

A Sponsor Fulfillment Report is a summary of every sponsor benefit you said you would provide and an itemized description of how you fulfilled each. This guide includes components to help you prove the ROI of your tournament to sponsors.

Download

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maximize your title sponsorship’s value with tech

The title sponsorship is the crown jewel of your golf tournament, and pairing it with GolfStatus’ exclusive Technology Sponsorship adds value and amplifies its impact. By integrating digital branding, leveraging high-engagement tech tools, and providing measurable sponsorship fulfillment, you’ll create an unbeatable sponsorship opportunity.

Click below to book a quick 15 or 30-minute call or a full demo with the GolfStatus team to learn more about how the Technology Sponsorship can boost your tournament’s revenue!

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This installment in our PGA Q&A blog series discusses a popular topic for charity golf tournament planners: food and beverage. Food and beverage can play a major role in elevating the tournament experience, but many tournament organizers aren’t sure how to tackle this part of planning. Get insights from GolfStatus’ on-staff PGA Professionals: Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: where do i start in choosing food and beverage for my tournament?

Cash Dinkel: First, determine whether or not you want to have any food and beverage (F&B) associated with your event. Most tournaments we work with offer F&B, and to be honest, it’s become an expectation when playing in these events. Your best bet is to start with the golf facility. Many facilities will have F&B operations on site and will bundle F&B into your tournament package, which makes coordination much easier. Next, determine your budget. You can either wrap the F&B costs into player registrations or sell a sponsorship to cover the costs. Finally, you’ll need to determine if you’ll offer a grab and go/boxed lunch or a sit down meal and if you’ll distribute F&B during play or post-round. Don’t forget to ask about food allergies during registration if you’re offering F&B.

Jason Meininger: Your host golf facility should have a banquet menu for you to choose from and they can offer suggestions on what meals are good options for golf outings. Cost will also be a factor to consider.

Paul Murcek: Start with the facility hosting the event. Some will require that you use their F&B service. Other facilities may allow you to cater a meal or have a sponsor like a local restaurant provide lunch in the cart. Be sure you ask questions when outlining your contract so you and the facility are on the same page with F&B.

Q: I’m trying to decide between a public facility and a country club. Is there a difference when it comes to food and beverage?

Jason Meininger: Yes, there will likely be a difference in both the quality, available options, and cost. I recommend getting menu options from private and public golf facilities so you can compare offerings and costs.

Paul Murcek: More than likely a private country club will have more top-tier options for F&B (but they’ll also come with a higher price tag).

Cash Dinkel: Most country clubs have high-level F&B operations in their facilities, which typically mean a higher quality of food and presentation. Because of that, costs are also typically much higher per person. You can also expect a higher level of service at a country club.

Post-golf dinner, drinks, and entertainment help enhance the overall tournament experience for golfers and sponsors.

Q: If my host facility doesn’t offer food and beverage, what recommendations do you have?

Paul Murcek: At the golf facilities where I worked that didn’t have F&B options, we had recommendations for several local catering companies to offer multiple price points and food options to meet the needs of all events. So definitely ask the golf facility for ideas and recommendations for caterers.

Jason Meininger: When I ran tournaments, we would work with a dedicated catering company to provide a meal for the outing, or give the organizer the choice to find their own provider. We would often see nonprofits work with a sponsor to donate a meal.

Cash Dinkel: Reach out to local restaurants and catering companies to see if they can provide the F&B the day of your event. They may even be willing to donate food and time for some extra exposure at your event. Be sure to check with the facility to see if they will allow you to bring items they don’t offer on property.

Food and beverage is important at all golf events—even mini golf! Participants of all ages enjoy complimentary snow cones at this putt putt event.

Q: What are some ways you’ve seen of tournaments using food and beverage to enhance the tournament experience?

Jason Meininger: Some fun ones I’ve seen:

• Bloody Mary bar on the range for morning events

• Mobile food truck with drinks and light food

• Kegs of beer on designated holes

• Margarita machines on designated holes 

Cash Dinkel: F&B can really change the tournament and make it memorable for golfers and sponsors. Here are some ideas that I’ve seen work well at charity golf tournaments:

• Coolers with water, Gatorade, and snacks on all par three holes that are free to grab.

• Very high-end sit-down plated meals either the night before the tournament or the evening of the event.

• Grab-and-go breakfast before the event starts, or lunch if it’s an afternoon start.

• On-course tasting stations of food and beverages. This is great for local restaurants and caterers, and another sponsorship option.

• Chick-fil-A delivered on the course to golfers as they were playing.
  

Q: Should we offer food and beverage to volunteers? What about golf staff?

Cash Dinkel: 100% for volunteers. They are donating their time and energy to help your event, so definitely make sure they have food and drink available to them throughout the tournament. It’s also nice to offer the golf staff food and beverage, but definitely not expected.

Jason Meininger: Yes, definitely to volunteers. If there’s enough available, I would offer it to golf staff as well.

Paul Murcek: In my experience, it’s a courtesy to provide food for the tournament’s volunteers, as well as the golf staff.

Tournament organizers can opt for a sit-down meal or grab-and-go options.

Q: What is the standard range I can expect for gratuity on food and beverage at my golf tournament?

Paul Murcek: I’d say you can expect a charge of 18% to 20% on large orders at a private golf facility.

Jason Meininger: It really does vary from facility to facility, but I’ve seen 18% to 20% as a standard.

Cash Dinkel: This is totally up to the facility. Most will have gratuity built into the pricing and should be discussed before signing a contract. While I agree with my colleagues that 18-20% is a fairly standard range, be prepared for a wider range depending on the facility.

Q: Do you recommend having drink tickets, complimentary beverages (alcoholic or nonalcoholic), or a cash bar?

Cash Dinkel: Yes to any of the above. Making sure your participants have access to beverages the entire time they are at your event is a must. Most events will have a traditional cash bar. The next most popular option is giving each player one or two drink tickets with their registration, then they can pay for anything from the cash bar after using their tickets. I would say it’s not very common to have complimentary beverages, simply because of the cost. That being said, finding a sponsor to cover the cost of drink tickets for players is a great way to get that cost covered and provide an additional sponsorship opportunity.

Jason Meininger: Most events I’ve seen provide drink tickets. If you can get a sponsor for the beverage cart or bar service, then you could provide complimentary drinks.

Paul Murcek: If you can find a sponsor or sponsors to pay for complimentary drinks, this is a great way to increase the fun of the tournament and keep golfers and sponsors coming back.

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Ask the Pros!

Do you have a question for GolfStatus’ PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might be featured in a future blog post or an upcoming GolfStatus webinar!

Get started with GolfStatus at no upfront cost! Get an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more—plus access to GolfStatus’ in-house client success team (including knowledgeable PGA Professionals and fundraising specialists). Click the button to book a quick 15 or 30-minute meeting, a full demo, or get started in the software on your own!