by Jen Wemhoff, Communications Manager at GolfStatus

As you well know, charity golf tournaments are the ultimate way to raise funds for worthy causes, while enjoying a day with friends, family, or colleagues on the golf course. But to truly maximize a golf tournament’s fundraising potential, creative strategies are necessary.

This blog series to explores ideas and add-ons for golf fundraisers that boost revenue. This post will take a deep dive into an easy tournament extra that comes with a ton of income potential: raffles.

• FAQs About Golf Tournament Raffles

• Golf Tournament Raffle Ideas to Make Your Raffle Stand Out

• 30 Top Golf Tournament Raffle Prize Ideas

• How to Make Your Golf Tournament Raffle More Profitable

• Additional Golf Tournament Raffle Ideas & Tips

FAQs About Golf Tournament Raffles

What is a Golf Tournament Raffle?

A golf tournament raffle is a fundraising add-on to your event where participants purchase tickets for a chance to win prizes. Winners are typically selected through a random drawing, with the proceeds from ticket sales going towards supporting your specific cause or nonprofit.

How Does a Golf Tournament Raffle Work?

Participants purchase tickets, each of which equals an entry into a drawing. Raffle prizes should be on display, with a container to collect tickets or digital means of recording entries for each specific item. At the chosen time, a random drawing takes place to select the winners of each item. 

When organizing a raffle as part of your charity golf tournament, it's crucial to understand that each state has its own laws and regulations governing raffles. Some states require a permit or special licensing, while others may restrict who can participate or how the funds are allocated. Nonprofit organizations should check their state’s laws (a simple Google search will direct you to your state’s website detailing raffles) to ensure compliance and avoid potential legal issues.

Why is a Raffle a Good Choice for My Golf Event?

Raffles typically have a high return on investment. With the right pricing strategies, donated items, and an easy way to sell tickets and collect payments, a raffle can bring in thousands of extra dollars for your cause—without a ton of time and effort on your part.

Unlike auctions, where income is dependent on driving high bids, raffles usually come with a relatively low barrier to entry. Even someone who buys just one raffle ticket has the chance to win. Instead of being dependent on bidders competing against each other, a raffle’s income is determined by the number of tickets sold.

How Do I Add a Raffle to My Golf Tournament?

Adding a raffle to your golf event can be done at any time without a great deal of necessary infrastructure. Having an event website in place makes it simple to promote the raffle and the prizes and collect payment for raffle ticket sales. 

Decide how much you’ll charge for raffle tickets, keeping affordability and potential revenue generation in mind. Many tournaments offer bulk pricing or package deals to drive more purchases. For example, one ticket might sell for $5, but you might sell five tickets for $20. Add them as a package item so golfers can purchase tickets when they register, but sell additional tickets at the event to capture more revenue.

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Free Guide: The Ultimate Toolkit for Raising More Money at Your Charity Golf Tournament

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Donated items are key to raising as much money as possible! As you reach out to prospective sponsors, consider making an ask for donated gift baskets, gift cards, branded merchandise, or other items to offer as raffle prizes. Some corporate sponsors may not be able to support your tournament financially through a paid sponsorship, but are willing to donate in-kind goods that can be used for your raffle. Consider asking board members or partners to donate raffle prizes. It’s a good idea to recognize the donor of each item, either on your event website, signage at the event, or in promotional emails.

When deciding when to hold the raffle drawing, be sure to allow adequate time for golfers to purchase tickets and browse items. Tournaments typically have the drawing after the round is complete, during a post-golf event such as a cocktail hour, banquet, or awards ceremony.

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Pro Tip:

To make sure you’re not stuck shipping prizes to winners, you might consider a “must be present to win” policy so folks can simply take their prizes home with them.

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Golf Tournament Raffle Ideas to Make Your raffle Stand Out

There’s more than one way to hold a golf tournament raffle. Unique formats and prizes can help your raffle stand out. Consider the following ideas and choose the one that best suits your event’s audience, your team’s capacity to organize and execute, and any applicable state laws.

Classic Prize Raffle

A classic golf tournament raffle features donated prizes from sponsors, partners, and local businesses and typically occurs at the end of the tournament.

50/50 Raffle

In a 50/50 raffle, the cash prize, which comes from ticket sales, is split 50/50 between the charity and the winner. This is a great option for charity golf events, but check state and local laws regarding cash prizes before moving forward.

Golf Ball Drop Raffle

A golf ball drop is a type of raffle in which numbered golf balls are dropped from a drone, helicopter, or lift, and the ball that’s closest to the hole wins a prize (which could be cash or a donated prize). You’ll need to secure whatever equipment is necessary for dropping the balls, sell numbered balls and track which number corresponds to each participant, and work with the golf facility to determine a safe drop zone. Record the drop and use the video in event recaps and promotion for next year’s tournament.

50/50 Ball Drop Raffle

This format combines a 50/50 raffle with a ball drop. The cash prize comes from selling numbered balls (you’ll still need to track which participant has which number), which are dropped as mentioned above. If any balls make it into the hole, the winner(s) split the pot with the charity. Check state and local laws governing cash prizes.

50/50 Closest-to-the-Pin Raffle

A closest-to-the-pin raffle combines a skill contest and a raffle. Golfers buy into the pot the same way they would in a raffle, but the winner is determined by whoever performs best in a closest-to-the-pin contest on a par three hole. Again, with a cash prize, it’s important to check applicable rules and regulations, but since this could be considered skill-based, it’s more likely to be acceptable.

Themed Basket Raffle

This option is similar to a classic raffle, but participants have the choice of which drawing(s) to enter. Instead of a single drawing, there’s a drawing each themed prize basket. This format can be a good option to boost ticket sales since participants may buy more if they’re interested in multiple prizes.

30 Top Golf Tournament Raffle Prize Ideas

You know your audience best—what types of prizes would appeal to them? If you’re holding an auction alongside your golf tournament raffle, consider how you’ll differentiate between the two sets of prizes. In general, items included in an auction might have higher value, since the goal is to drive the highest bid possible. Offer an attractive mix of items to encourage raffle ticket sales and auction participation. Here are 30 top golf tournament raffle items to consider.

Golf equipment or apparel

Golf-related prizes are a good choice for a crowd of golfers who are likely to use golf equipment or clothing regularly:

1. Driver, putter, or wedge

2. Golf bag or head covers

3. Rangefinder or GPS watch

4. Polos, hats, and visors

5. Golf balls, tees, towels, and divot tools

Branded merchandise from sponsors or the benefiting charity

Prizes like these provide additional visibility for your sponsor or cause:

6. Tumblers and coolers

7. Custom golf balls and ball markers

8. Hats and quarter-zips

9. Umbrellas and duffle bags

Gift baskets from local businesses

Reach out to local businesses to ask for prize donations. If a business turned you down for a financial sponsorship, pivot your ask to a basket of products for your raffle.

10. Salon or spa basket

11. Basket from a local coffee shop

12. Candle and home goods basket

13. Garden center basket

14. Outdoor gear or tool basket

Gift cards or certificates to local businesses

Service and experience-based businesses and those in the food and beverage industry are good options to approach for gift card and certificate donations for your raffle.

15. Gift cards to restaurants and cafes

16. A free golf lesson certificate with a local pro

17. A golf store gift card (for size-specific items like golf shoes)

18. A spa day package

19. Day passes to your golf event’s host course

Tickets to sporting events or local attractions

Make prizes even more memorable by offering exclusive experiences as raffle items. Consider requesting multiple tickets or passes so that winners can bring friends and family.

20. Tickets to major or minor league games in your area

21. Passes for zoos, aquariums, or amusement parks

22. Concert or theater tickets

23. Brewery or distillery tours or tastings

24. Museum passes or memberships

25. Tickets to local botanical gardens or arboretums

Themed gift baskets

For the themed basket raffle mentioned above, designate a theme for each basket so participants can put their tickets toward those that interest them most.

26. A movie night basket

27. A local sports-themed basket

28. A basket of pet care items and toys

29. A game night basket

30. Surprise baskets

How to Make Your Golf Tournament Raffle More Profitable

Raffles give your tournament a supplementary income stream that capitalizes on participants’ enthusiasm and generosity. Here’s how to maximize your raffle’s income potential:

• Give golfers multiple opportunities to purchase tickets. Include tickets in team packages or as an add-on at registration, sell them when golfers check in to the event, set up a ticket station on one of the tee boxes, and have them available for purchase after the round.

• Leverage golfers’ generosity. People tend to be generous at golf tournaments, and with such a low barrier to entry, most participants are willing to actively participate in the raffle.

• Offer desirable prizes. Having desirable prizes in the drawing stimulates additional engagement and ticket sales.

• Secure donated prizes. Including only prizes that have been donated (either by sponsors, partners, or other supporters) means the raffle has little to no overhead costs.

• Build a sense of anticipation. Tease prizes in your promotional materials and at the tournament’s kickoff to encourage more ticket sales. Add photos of high-dollar prizes to your event website, include a list of items on the website, and display prizes near check-in so they can see what’s up for grabs.

• Use raffle tickets in on-course games. You might use raffle tickets as prizes in on-course games (which golfers pay to enter) as an additional incentive to participate.

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Pro Tip:

Use a golf event management platform that allows you to create, list, and sell custom packages for raffle tickets. Consider offering multiple packages, such as one ticket, five tickets, or ten tickets, and make sure the checkout process is easy and efficient. You might post a QR code that links directly to the package at check in or on the raffle prize tables.

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Additional Golf Tournament Raffle Ideas & Tips

Keep these best practices in mind when planning and executing your raffle:

• Offer easy payment options for raffle tickets. Golfers may not carry cash, so be sure you have the ability to collect credit card payments. To keep post-tournament accounting as simple as possible, run payments through your event website so all funds are kept in one central location.

• Say thank you. Thank participants, prize donors, and sponsors for their contributions to the success of the raffle and the tournament.

• Recruit volunteers to help. Volunteers can sell tickets, set up the raffle items, and help distribute prizes to winners.

• Create buzz. Include the raffle in your tournament promotions to help drive ticket sales. Mention it on social media and tease any high-end prizes.

• Engage your networks. Lean into your personal and professional networks to solicit prize donations and encourage folks to play in the tournament and support your cause through the raffle.

Raffles are another tool in the tournament organizer’s toolbox to help bring in additional dollars from your golf event. Anyone can hold a successful raffle! The keys to success are having an easy way to collect payments, donated items, and creating buzz to encourage participation.

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Execute these golf tournament raffle ideas with GolfStatus

Your raffle is just one component of your golf tournament. To keep everything running smoothly as you build up to your drawing—from registration to scoring to check-in—consider leveraging dedicated software.

GolfStatus is an event management platform built just for golf events. A professional event website with online registration and secure payment processing makes selling teams, raffle tickets, and sponsorships a breeze. The software’s built-in automations save organizers up to 40 hours per tournament, while fundraising tools, exclusive sponsorships, and exciting add-ons combine to raise thousands more dollars for your cause. Nonprofits get started with GolfStatus at no upfront cost! Click below to get a demo or jump into the software on your own.

Power Your Raffle with Tech Made for Golf Events.

Click here to book a GolfStatus demo!

About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

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Past Series Posts

Auctions

On-Course Games

Hole-In-One Contests

In-Kind Donations

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By Logan Foote, Sales and Education Director at GolfStatus

For chaptered and affiliate-based nonprofits, fundraising is more than simply raising money. It’s empowering local teams to build relationships, engage their communities, and advance a shared mission, all while maintaining consistency across the broader organization.

This can be challenging, as local chapters often have different staff capacity, volunteer support, budgets, and fundraising experience. What works for one chapter may not be practical for another, and national offices have to ensure local activities reflect the overall brand and mission.

Golf tournaments offer a flexible, repeatable fundraising model that can bridge these gaps. They bring together local businesses, volunteers, sponsors, donors, and community members to raise funds and build relationships. With the right planning, support, and technology, a golf event can work for chapters of all types—a small chapter holding its first golf fundraiser or an established affiliate looking to grow an annual tournament.

Here are six reasons why golf is a strong fit for chaptered nonprofits, and how your organization can make the most of it.

1. Flexible & Scalable Fundraisers

One of golf’s biggest advantages is that it can be adapted to fit chapters’ resources and goals.

For example, a large chapter with an established donor base might host a traditional 18-hole tournament with corporate sponsorships, a field of 144 golfers, on-course games, and additional fundraising activities. A smaller chapter with fewer volunteers and a more limited budget could start with a nine-hole event, an 18-hole scramble with a smaller field, or even a mini golf tournament with a handful of sponsors. Both can support the same mission, even if the event itself looks different.

Golf events also offer multiple revenue streams, generating income through:

• Team or golfer registrations. Charge a registration fee for individuals or teams to play in the event.

• Sponsorships. Offer businesses exposure, visibility, and engagement through sponsorship options like pin flags, hole-in-one contests, hole sponsor signs, and more.

• Additional fundraising activities. Incorporate add-ons like mulligan sales, raffle drawings, auctions, on-course games, or putting contests when appropriate.

• Donations. Give supporters who don’t want to golf or can’t attend a way to support the cause.

This flexibility lets chapters build an event around their capacity, rather than feeling pressured to replicate a large-scale tournament before they’re ready.

2. Build Local Relationships

National nonprofits have broad missions, but local chapters are often the ones connecting that mission with the communities they serve. Golf tournaments create a natural setting for those connections to happen.

Local businesses can support an event through sponsorships, employees can play in the event, and community members can volunteer their time. Board members and existing supporters can invite their personal and professional contacts, introducing the organization to people who may otherwise not know about its work.

The best part is that these relationships can extend well beyond tournament day. A business that sponsors a hole this year might become a recurring event partner, a corporate volunteer group, or a regular donor. A golfer who learns about the organization through a tournament might become a passionate supporter.

Golf events also create opportunities for meaningful conversations. Because players and sponsors spend several hours together, chapter representatives have ample time to talk about the mission, explain local needs, and demonstrate how fundraising events support its work.

For chaptered nonprofits in particular, the local connection is extremely valuable. Each chapter builds community support in ways that reflect its unique market, while contributing to the goals of the broader organization.

3. Strengthen Brand Awareness & Mission Alignment

One unique challenge for chaptered nonprofits is maintaining a recognizable brand while allowing local teams enough flexibility to effectively engage their communities.

Golf tournaments can support both goals—the national office establishes core brand standards, messaging, and fundraising standards, while chapters can tailor their events to local audiences and opportunities.

For example, a national organization might provide approved logos, event messaging, sponsorship templates, and guidance for communicating how funds are used. Local chapters can then customize sponsor packages, recruit community partners, and develop tournament-day activities that make sense for their local audience. The result is an event that both feels local and doesn’t lose sight of the broader mission.

This alignment matters—every chapter event is an opportunity to build trust in the organization. Consistent messaging ensures participants understand what the nonprofit does, while local stories and examples demonstrate why its work matters in the community.

Before launching a tournament, clarify which decisions chapters can make independently and which require national approval, such as branding, fundraising language, sponsor benefits, vendor selection, and technology providers.

4. Opportunities to Engage Volunteers & Stakeholders

Chapter fundraising depends in large part on people who are willing to contribute their time, expertise, and connections. Golf tournaments provide a variety of ways for people to do so, even if they can’t make a financial contribution.

Volunteers can help recruit sponsors, secure auction items, manage registration, coordinate on-course activities, and help execute on tournament day. Board members can introduce the chapter to potential sponsors or use their networks to recruit teams. And existing supporters can form teams and invite friends or colleagues to play in the event.

This variety of roles makes golf a natural way to engage supporters with different interests and abilities. Someone who isn’t comfortable soliciting donations might be an excellent event-day volunteer, while a board member with strong business connections can help secure sponsorships.

Golf events also function to strengthen the relationship between local chapters and the national office. Shared planning resources, fundraising ideas, and lessons learned create opportunities for chapters to learn from one another, instead of reinventing the wheel or having to face the same problems independently.

An event website provides a central location for tournament details, registrations, sponsorships, and donations.

5. The Right Technology Makes Replication Easier

For chaptered nonprofits, a successful fundraising model is most valuable when it's repeatable without creating an unsustainable workload for local teams.

Technology makes that possible. Managing registrations, collecting payments, tracking sponsorships, communicating with participants, and coordinating tournament-day logistics can quickly become overwhelming when handled through disconnected tools and platforms.

Golf-specific event management tech brings these processes together in one place, helping chapters save time and create a more consistent and memorable participant experience.

Useful platform features include:

• Custom event websites. Provide a central location for tournament details, registrations, sponsorships, and donations.

• Online registration and payments. Make it easy and seamless for golfers and sponsors to register and pay.

• Sponsor management. Track commitments, collect assets, and provide digital exposure.

• Golf-specific tools. Simplify player assignments, team pairings, handicaps, flighting, live scoring, leaderboards, and results.

• Communication. Keep participants informed before, during, and even after the event.

• Reporting. Give organizers a clearer picture of revenue, expenses, participation, and results.

These tools are especially valuable when a national organization wants visibility into how its chapters are performing. Standardized event processes and reporting make it easier to compare results, identify successful strategies, and share best practices.

Technology selection should be part of the conversation between local chapters and national leadership. If the organization has an established approval process for vendors, clarify those requirements before committing to a platform. Providing a shared list of approved tools helps chapters move forward confidently while meeting organizational standards.

6. Overcome Fundraising Challenges

Limited staffing, inconsistent resources, and uncertainty about where to begin can make it difficult for chapters to launch new fundraising initiatives. And while golf doesn’t eliminate these challenges, its flexibility and repeatability help organizations address them.

• For chapters with limited experience, a proven tournament framework gives them a place to start. Organizers can use established planning timelines, sponsorship templates, and event formats instead of building from scratch.

• For chapters with small teams, volunteers and committee members help share the workload, while event management tech reduces administrative time and tasks.

• For organizations concerned about consistency, national guidelines and shared resources can help local events align with brand standards without dictating every detail.

• For chapters that struggle to attract new supporters, golf creates an opportunity to engage local businesses and community members who may be interested in supporting the mission, but haven’t previously connected with the organization.

The key? Treat the tournament as a repeatable fundraising program rather than a one-time event. Documenting processes and evaluating results after each tournament helps chapters retain institutional knowledge, even when staff or volunteers change.

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Getting Started: Practical Advice for Your Chapter’s First Golf Tournament

If your chapter has never hosted a golf fundraiser, the prospect of getting one started can feel intimidating. But—you don’t have to have every detail figured out before diving in.

Start by identifying your goals. Determine how much you hope to raise, who you want to engage, and how the event will support your mission. Next, build a realistic budget and identify potential golf courses, sponsors, and volunteers.

Have conversations with the national office early so you understand any approval requirements and determine what resources are at your disposal. Connect with any other chapters that have hosted tournaments and what they have learned. Their experience may help you avoid common mistakes and identify opportunities you hadn’t considered.

Choose a format and event size that match your chapter’s resources and prioritize the fundamentals: a clear goal, a manageable plan, strong sponsor relationships, and a positive participant experience. You can add more activities as the event grows.

Finally, make it easy for people to get involved and support your cause. A straightforward registration process, clear sponsorship options, and compelling messaging go a long way toward building a successful event.

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Fundraising & Tech That Grows With Your Organization

Golf tournaments give chaptered nonprofits a way to not only raise money, but build community relationships, engage volunteers, increase mission awareness, and create fundraising opportunities that grow alongside the organization.

With shared resources, clear guidelines, local ownership, and the right tech, chapters can hold tournaments that reflect their communities and advance the goals of the national organization.

Whether your chapter is planning your first event or wants to improve an established tournament, GolfStatus can help. Easy-to-use tech, expert support available seven days a week, free planning resources, golf-specific solutions, and exclusive Fundraising Enhancers combine to help tournaments of all types and sizes save time and raise more money. Get started with GolfStatus at no upfront cost! Click below to learn more and get started.

Get Started—At No Upfront Cost

You did it! Your golf tournament may be in the books, but the work doesn’t stop with the final putt.

It’s time to celebrate your success—and wrap up your tournament the right way.

Post-event follow-up is just as important as the event itself, and what you do in the days and weeks after your tournament is key to growing its impact and affects everything from golfer retention to sponsor renewals to next year’s success.

The final installment of this blog series dives into the post-tournament must-dos. This stage ensures you wrap up your tournament the right way—setting the stage for an even better event next year.

9 Months Post

6 Months Post

2 Months Post

Month of Tournament Post

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Planning Team & Committee Meetings

The planning and implementation phases are complete, but there’s one last planning team meeting to be held.

• Hold a planning team debrief. Celebrate what the tournament accomplished, but have an honest conversation about what could be even better next year—and don’t forget to document the debrief. Talk about:

  • What went well and how you can build on it

  • Challenges that arose and how they were addressed

  • Processes that worked particularly well

  • Processes that can be improved and streamlined

  • Feedback team members heard directly from participants, sponsors, or volunteers

  • Ideas to improve for next year
    

Event website

Your golf tournament website shouldn’t go dark when the tournament ends. Use it to share results and drive continued engagement and donations.

• Update the event website with tournament outcomes. Share tournament outcomes and impact on the event website, and thank visitors for their support. Include information like the total amount raised, the number of golfers, sponsors, and volunteers, and the tangible impact of the funds raised.

• Keep the donation function active. Keep the donation function active after the tournament for supporters who may still want to contribute.

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helpful post-event planning resources

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Post EVent

Now that every logistic has been handled, it’s time to transition to the post-event phase of your golf tournament.

• Create an event evaluation. Capture feedback from participants to identify areas of improvement and what has worked especially well. Download a sample feedback survey.

• Send a thank-you email to participants. Within a few days, use GolfStatus’ messaging feature to send tournament participants a thank-you email. Acknowledge their participation, share a highlight or two from the day, and let them know how much their support means to your cause. Include the event evaluation!

• Send handwritten sponsor thank-you notes. Enlist your board, staff, and committee members to help write handwritten thank-you notes to express your appreciation to sponsors. Consider having your committee, board, or beneficiaries sign a pin flag from the event and present it to major sponsors as a keepsake.

• Thank volunteers and your planning team. The event wouldn’t happen without the people behind the scenes, so make sure you thank everyone who helped bring the tournament together.

• Share a wrap-up post on social media. Leverage photos and videos captured on tournament day to celebrate the event and its accomplishments. Be sure to share tournament outcomes and recognize sponsors.

• Create and send sponsor reports. Send a sponsorship fulfillment report to top-dollar sponsors that details every deliverable outlined in each sponsorship package and exactly how you met it. Think of it as an itemized summary of everything you promised the sponsor, along with documentation of how you delivered. Download a sponsor report template.

• Request a payout. A payout can be initiated directly in the Orders & Payouts tab in the GolfStatus software. If you have a connected bank account, funds can be transferred directly, but a check can also be requested.

• Finalize budget and accounting. Review day-of purchases (raffle ticket sales, mulligan purchases, game and contest entries, auction payouts, any tournament day donations), deposit any cash, and reconcile expenses and income (confirm all revenue is accounted for, all expenses are recorded, and ensure any remaining invoices or bills with your venue, vendors, and partners are paid promptly).

• Send a save-the-date email for next year. Don’t wait months to reconnect with participants! Send a simple save-the-date email as soon as you have it determined to keep the momentum going and encourage golfers to return for the next tournament.
  

Get Ready for Your Next Golf Event With GolfStatus

GolfStatus’ golf tournament management platform simplifies planning from start to finish and through all phases of planning. Organizations of all types and sizes can leverage GolfStatus to efficiently plan, manage, and execute golf tournaments that raise mission-critical funds. Tournaments can get started with GolfStatus and get a free event website, access to Fundraising Specialists, live support seven days a week, golf event-specific solutions, and much more—all at no upfront cost. Click below to book a product demo or get started in the software on your own.

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by Jen Wemhoff, Communications Manager at GolfStatus

Sponsorships are one of the biggest revenue drivers at a charity golf tournament. The key is to give sponsors something they value, and there are plenty of sponsorship options that go beyond the traditional logo-on-a-sign approach. That might be prominent branding, digital exposure, an opportunity to interact with golfers, or a sponsorship tied to a memorable part of the tournament.

When you offer sponsors more than basic logo placements, you create additional opportunities to boost sponsorship revenue and fundraising outcomes—while giving businesses more reasons to participate year after year.

Here are four sponsorships that help drive significant revenue for golf fundraisers.

1. Technology Sponsorship

Your golf tournament tech can do more than just simplify registration, payments, and scoring. It can also offer a valuable sponsorship opportunity.

A Technology Sponsorship gives a business prominent visibility across the digital tools golfers use before and during your event. Depending on the golf event management platform you use, that could include your golf tournament website, mobile scoring app, live leaderboard, digital communications, and more.

Consider these ideas and examples:

• Bundle the Technology Sponsorship with your title or presenting sponsorship. If you’re looking for ways to add value to a top-tier sponsorship, the Technology Sponsorship can provide additional visibility without adding another physical activation to the event.

• Sell a standalone Technology Sponsorship. Give one business prominent recognition across the tournament’s digital experience, including your event website, live scoring, leaderboard, and other digital touchpoints. Physical pieces like cart signs, scorecards, and check-in lists can also feature this sponsor’s branding.

• Offer a leaderboard sponsorship. A live leaderboard gets plenty of attention during the tournament. Put your sponsor’s name and logo where golfers and spectators are already checking for scores and standings.

• Include sponsor branding in mobile scoring. When golfers check scores, view the leaderboard, or access other tournament information in the live scoring app, the sponsor earns impressions.

The combination of physical and digital exposure can be especially valuable to sponsors. GolfStatus’ on-staff PGA Professionals have noted that the strongest sponsor exposure often combines signage with digital visibility, giving sponsors impressions before, during, and after tournament day.

GolfStatus’ Technology Sponsorship offers brand touchpoints across the platform and on printed materials.

2. Pin Flag Sponsorship

Sometimes the most effective sponsorships are also some of the simplest. Throughout a golf tournament, golfers are looking at the pin, making pin flags a unique, highly visible way to showcase a sponsor on the course—and give your tournament a more polished, professional look.

There are several ways to package and use pin flags for your tournament:

• Sell all 18 flags as one sponsorship. This gives one business visibility across the entire course and creates a strong premium sponsorship option.

• Offer front-nine or back-nine packages. If an 18-hole sponsorship is outside of a business’ budget, breaking it into smaller packages can make it more accessible.

• Sell individual hole sponsorships. Individual flags can be another way to offer businesses a more affordable sponsorship option while still providing meaningful visibility.

• Give sponsors a keepsake. After the tournament, consider giving a custom pin flag to the sponsor as a thank you. It serves as a tangible reminder of their support long after the event. They can also be used as an auction item, volunteer thank-you, raffle prize, or other commemorative keepsake.

• Add digital exposure. Feature the sponsor on your event website, in promotional emails, social media, and other tournament communications to increase the overall value and ROI of the sponsorship.

Pin flags are a good example of how a relatively simple tournament element can become a revenue-generating, premium sponsorship. It’s important to use high-quality custom flags to make sure your sponsor’s brand looks great across the course.

Custom-branded pin flags elevate the look and feel of charity golf tournaments.

3. Elevated Hole Sponsorships

Hole sponsorships are a staple of charity golf tournaments, and for good reason. They’re easy for businesses to understand, provide a physical on-course presence, and can work for sponsors with a range of budgets.

But a hole sponsorship doesn’t have to stop with a sign. With a little creativity, you can turn a basic hole sponsorship into a chance for businesses to engage and connect with golfers.

Try these ideas:

• Invest in professional signage. Golf hole sponsor signs should be clean, professional, and easy to say. High-quality signage ensures your sponsors are presented in the best possible light.

• Encourage golfer engagement. Give sponsors the option to set up at their hole with a game, giveaway, product demonstration, samples, or other interactive experience.

• Build around a theme. A themed hole can be especially memorable for golfers and sponsors. For example, you could incorporate a sports theme, tailgate, beach theme, or another concept that fits your audience or sponsor.

• Add digital exposure. Don’t limit hole sponsorships to a sign on tournament day. Include sponsor recognition on your event website, in emails, on social media, or within the live scoring experience. Sponsors will appreciate the combination of the physical and digital exposure.

• Create different price points. Not every business will be able to purchase your largest sponsorships, so offering different levels of hole sponsorship can bring more businesses into the fold—and preserve premium opportunities for larger investments. Consider offering hole sponsorships with and without teams at different prices.

On-course engagement can be particularly valuable for businesses that want to connect directly with potential customers. GolfStatus’ PGA Professionals recommend placing sponsors who want an on-course presence where golfers naturally gather—the first tee, holes that tend to get backed up, contest holes, or comfort stations.

4. Hole-In-One Contest Sponsorship

A hole-in-one contest is one of the most exciting parts of a golf tournament, as well as a chance to create a sponsorship that gets golfers’ attention.

The first step is making sure your organization isn’t taking on any unnecessary financial risk. Hole-in-one insurance covers the cost of a high-value prize if someone makes an ace. From there, turn the contest into a sponsorship opportunity:

• Give the sponsor prominent visibility. Feature the sponsor’s logo on signage on the contest hole and across the tournament’s digital channels.

• Create an opportunity for golfer engagement. Invite the sponsor to have representatives at the hole to greet golfers, host a small game or giveaway, distribute promotional items, or cheer on players as they take their shots.

• Include it as part of your tournament promotion. Mention the hole-in-one contest sponsor when promoting the contest before the event and include the sponsor in social media posts, emails, and other communications.

• Capture the moment. Photos and videos from the contest can provide additional exposure after the event, especially if someone makes a hole-in-one.

The goal isn’t just to put a sponsor’s name on a contest. It’s to make that sponsor part of an experience golfers are already excited about.

Contest signage is important, but combine it with other benefits to give hole-in-one contest sponsors more than logo placements.

Think Beyond the Logo

The best sponsorship programs aren’t necessarily the ones with the most logos. They’re the ones that give businesses a clear reason to invest.

Before creating your sponsorship packages, think about what your sponsors are trying to accomplish and build sponsorship benefits around those goals. Are they looking for brand visibility? To meet potential customers? Support your mission? Get exposure in the local community?

A Technology Sponsorship, pin flag sponsorship, elevated hole sponsorships, or hole-in-one contest sponsorship can give businesses something more valuable than a logo on a banner. They create opportunities for visibility, engagement, and connection, while also giving your organization more ways to raise funds.

Don’t be afraid to customize packages. Some sponsors may want more golfer spots while others care more about logo placement or digital exposure. Some may want to interact with golfers, while others simply want to support the mission. Asking potential sponsors what they value and tailoring your packages accordingly creates stronger relationships and more valuable sponsorship.

Most importantly, start selling early. Premium sponsorships are often the first pieces that should be secured. Once those are sold, you can better tailor the rest of your packages around what’s still available.

A little creativity can turn the elements you’re already using to run your golf tournament into some of your most valuable fundraising opportunities.

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Raise More Money With GolfStatus

GolfStatus helps nonprofits and organizations streamline golf tournament planning while providing tools and resources to raise more money. From event websites and online registration to live scoring, digital sponsor exposure, Fundraising Enhancers, and support from golf fundraising experts, GolfStatus gives organizers the tools they need to be successful—all at no upfront cost.

Click below to book a meeting with GolfStatus to learn how you can save time and raise more money or get started in the software on your own.

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About the Author

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20-year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

Your golf tournament is just around the corner! The month leading up to event day is filled with final checks, logistics, and finishing touches to ensure a great event and a great experience for everyone involved.

This installment of the blog series walks through the final to-dos for the month of your tournament. Thorough planning and prep will ensure the tournament runs smoothly and you and your team are as stress-free as possible.

9 Months Post

6 Months Post

2 Months Post

It’s important to note that while having more time to plan is usually better, it’s possible to plan a successful golf tournament in a couple of months.

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Pre-Planning & Reference

You should be familiar with GolfStatus’ software at this point, but it’s not too late to:

• Connect with your GolfStatus Client Success Rep. If you have questions or need software assistance, the GolfStatus support team is there to help seven days a week.

• Meet with a Fundraising Specialist. It’s not too late to add a hole-in-one contest, or, depending on how many weeks your tournament is away, secure pin flags or hole signs.

Planning Team & Committee Meetings

Now’s the time to make sure everyone is on the same page. It’s a good best practice to meet at least a couple of times this month to discuss final logistics and outstanding tasks.

• Hold bi-monthly committee meetings. Talk through day-of logistics, volunteer assignments, outstanding vendor orders, signage and printing, player gifts, raffle items, event timelines, and other last-minute items.

• Meet with volunteers. Hold a meeting and/or provide detailed instructions about volunteer assignments, roles, responsibilities, and who to go to with questions so all volunteers feel confident heading into tournament day.

Keep everyone on the same page by meeting with your planning team regularly in the month leading up to your tournament.

Date & Golf Facility

Stay in touch with golf facility staff in the weeks leading up to the tournament so everyone is on the same page and there are no surprises when tournament day arrives.

• Share access to GolfStatus’ backend. If you haven’t already, share access with the golf facility so there are no surprises in the weeks leading up to tournament day. There’s no cost to grant staff at the golf facility access to your GolfStatus tournament management platform’s backend.

• Touch base with facility staff on final numbers and logistics. Connect with golf facility staff about any questions or concerns, and to finalize headcounts for carts and any food and beverage the facility is providing. Confirm when you’ll be arriving to set up on tournament day, and what the facility will handle.

• Confirm setup times and deliveries. Verify when you’ll be able to access the facility to set up on tournament day, and if you have anything being delivered directly to the course, make sure staff is aware and can keep an eye out for it.

Event Website

Your golf tournament website should be kept current, so golfers, sponsors, volunteers, and supporters can find the latest information about your event (without needing to contact your team).

• Make event website updates as needed. Continue to add and update information as needed. Common updates include new raffle prizes or auction items, contest or challenge announcements, special guests, and the event’s schedule. If you have an online bidding link for an auction, now’s a great time to add it to the website.

Make sure purchased sponsorship packages are marked as sold on your website leading up to the tournament.

Team & Sponsor Packages

The goal is to have all team and sponsorship packages sold in the month leading up to the tournament. If you don’t, that’s ok! See the promotion section for some suggestions. Now’s the time to touch base with any outstanding sponsorships or payments.

• Conduct final follow-ups for sponsorships. Follow up with prospective sponsors with a deadline, which may correlate to the dates you need to send recognition items to print.

• Close registration. Keep an eye on how the field is filling, and close registration as necessary. You can offer a waitlist if there are still golfers interested in signing up.

• Check on vendor orders. Check dates for any materials—player gifts, prizes, signage—to ensure on-time delivery. Verify where items should be shipped, as you may want items like signage or pin flags delivered directly to the golf facility.

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Marketing & Promotion

If you still need to fill teams, check out this blog post for some last-minute promotional ideas.

• Send targeted promotional emails as needed. Determine if you still need to fill team slots and send promotional emails to your audience as needed. “Last chance” messaging can be effective ahead of your registration close date. You might also reach out to sponsors to ask them to help spread the word and fill any remaining teams.

• Continue social media promo. Keep excitement high! Even if you don’t need to attract more teams, social media is a great place to give sponsor shoutouts, thank raffle or auction item donors, and give updates on donations so far.

• Determine a plan for day-of social. Assign a dedicated staff member or volunteer to head up event day social. Post pictures and videos, tag sponsors, and share the fun and excitement of the day. Create a shot list and draft posts ahead of time to make it even simpler for whoever is coordinating day-of social media.

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Helpful Crunch-Time Planning Resources

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Details & Logistics

It’s crunch time for final details and logistics!

• Communicate with participants. Send an email to registrants reminding them of the upcoming event. Include event details and times, live scoring information, parking directions, links to purchase raffle tickets or other add-ons, and any other pertinent information.

• Finalize food and beverage. Connect with whoever is providing food and beverage to provide final counts for meals.

• Assemble player gifts. Make sure you have all items, purchased or donated by sponsors, in hand. Rally your planning team to assemble any gift bags in the days leading up to the tournament.

• Finalize volunteer assignments and roles. Communicate with volunteers a week or two before the tournament to make sure they know where to be, when to be there, and what to do.

• Finalize the schedule. Add this information to your event website. Include times for registration, warm-up, shotgun start, and estimates for any post-golf celebrations.

• Finalize contests. Whether it’s a hole-in-one contest, putting contest, longest drive, or closest to the pin, make sure you have insurance and prizes lined up and ready to go.

• Finalize on-course games or challenges. Ensure you have necessary supplies, volunteers or sponsors to run games, any needed signage, options for on-course payment, and assign holes for each game.

• Finalize trophies or other prizes for tournament winners. If you haven’t already, order these now for on-time delivery for tournament day.

• Finalize raffle prizes (if applicable). Be prepared to sell raffle tickets on event day. Process them through your event website to keep all tournament income in one place. Make sure you have prizes in hand, tickets, ticket receptacles, and an emcee to announce winners.

• Finalize auction details (if applicable). Open bidding for an online auction a couple of weeks in advance to give golfers and guests time to browse. Ensure you have prizes in hand, and if you’re holding a live auction, check in with your auctioneer.

• Make hole assignments. Use the hole assignments function in GolfStatus to assign team pairings and starting holes. Golf staff and your GolfStatus client success rep can help you out with this if needed.

Quickly and easily make hole assignments and team pairings right in the GolfStatus software.

• Design and print signage. Recognize sponsors, provide directions and information, and post QR codes that link to your event website where folks can donate. Not a designer? Don’t sweat—use these free Golf Tournament Signage Templates!

• Determine setup. Decide where you’ll put your registration table, any on-course donation stations, food stations, and signage. Decide who will set up registration and place signage.

• Determine speakers. You’ll need an emcee to welcome golfers and discuss rules to kick off the tournament. This is a great time to share a mission moment and remind golfers what they’re playing to support. Secure any speakers—beneficiaries, sponsors, staff—for post-golf gatherings.

• Print documents and prep check-in devices. Use the Documents tab in GolfStatus to access and print pre-formatted cart signs, scorecards (if not live scoring), and other reports. Make sure you have internet access at the clubhouse so you can use the team or individual check-in feature as people arrive.

• Pack supplies. Make sure you have everything you need for the day. There’s a great packing list in this free Complete Event Day Guide for Charity Golf Tournaments.

Up Next—Tournament Day and Post-Event Follow-Up!

After months of planning, tournament day is right around the corner. You’re prepped and ready—now it’s time to execute a fun, memorable event that raises funds for your mission.

The final installment in this series will cover post-event follow-up, which can help set next year’s tournament up for success.

Save 40+ Hours of Planning for Your Next Golf Event

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by Jen Wemhoff, Communications Manager at GolfStatus

A popular—and lucrative—complementary activity to your charity golf tournament is an auction. With the right strategy, auctions deliver strong ROI and can generate significant additional revenue for your organization. This guide will explore how to seamlessly add an auction to your golf event and maximize income.

• Frequently Asked Questions about Charity Golf Auctions

• The Benefits of Running a Charity Golf Auction

• How to Add an Auction to a Golf Event

• Best Practices for Running a Charity Golf Auction

• The Best Golf Charity Auction Items

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Frequently Asked Questions about Charity Golf Auctions

Why should my nonprofit run a golf charity auction?

Auctions and golf tournaments go hand-in-hand. Both combine high-net-worth networking with a popular, engaging activity that, when done well, can result in meaningful revenue for organizations of all types and sizes.

What types of auctions complement golf tournaments?

• Silent auction. The vast majority of golf tournaments incorporate a silent auction. In a silent auction, participants write their bids on a piece of paper or, more commonly, submit their bids using an online bidding platform. Silent auctions work well with golf tournaments because of their flexibility, and thanks to mobile bidding platforms, golfers can place bids from anywhere on the course.

• Live auction. Live auctions utilize a professional auctioneer who leads the bidding process, encouraging competition amongst attendees. One item is auctioned off at a time, in front of the entire group. Live auctions are particularly effective for high-value items or experiences, but can be time-consuming at the end of a long day on the golf course.

• Online auction. An online auction extends the auction beyond the golf tournament itself, reaching a larger audience and broader participation.

When is the best time to hold the auction during a tournament?

An online auction or silent auction that utilizes bidding software can be launched before the tournament to maximize reach and bids. In fact, golfers can bid from their phones during the round! Bidding can start a few days or a few weeks before the event and usually concludes following the awards ceremony or banquet, so golfers or guests take their winning items home. Live auctions are often held during the post-round cocktail hour or dinner, and often coincide with the announcement of the tournament’s winners.

How do we handle bidding while golfers are out on the course?

Paper bid sheets are outdated and create more work for you and your team. Instead, use an auction platform that offers a mobile-friendly interface to:

• Keep the auction running smoothly and professionally

• Allow golfers to browse auction items and place bids during the round, without needing to return to the clubhouse to check bid status

• Automate finalizing bids

• Quickly collect payments and send receipts

How many items should we have for our charity golf auction?

The number of items you offer in your auction is dependent on the number of participants and guests at your tournament. You want to ensure every item is sold, while also creating scarcity that drives higher bids. A good rule of thumb for silent auctions is to have one silent auction item for every five to 10 guests.

Are charity golf auction purchases tax-deductible?

Yes. According to the IRS, “Donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value.” For the deduction to be valid, the Fair Market Value (FMV) must be displayed on the auction site.

How do we prevent “auction fatigue” at the end of a long day?

Keep the energy high for your golf event’s auction by:

• Encouraging bidders to save payment information to streamline purchases and receive digital receipts.

• Limiting the live auction to just a handful of big-ticket items to keep golfers engaged, and using an experienced, entertaining auctioneer.

• Opening bidding for a silent golf charity auction before the tournament, so golfers (and guests!) can browse items before they tee off.

• Ensuring there is plenty of time and there are plenty of volunteers to facilitate item pickup and payment when the auction closes.

How should we set starting bids and bid increments?

• Establish a clear FMV. Determine and clearly display the FMV for every auction item, which is the foundation for your pricing strategy.

• Set starting bids in the "Sweet Spot." A good practice is to start bidding at 30% to 50% of the item's FMV. This range is low enough to attract early bids and generate excitement, but high enough to ensure a meaningful return.

• Calculate standard bid increments. Set bid increments at approximately 10% of the starting bid (e.g., if the starting bid is $50, the increment should be $5).

• Minimize bidding friction. The 10% rule keeps the math simple and ensures the item's price steadily increases without drastic jumps.

• Create exceptions for "Priceless" items. For exclusive experiences or unique items (like a round of golf with a celebrity) where FMV is subjective, you may want to set a higher baseline starting bid based on your audience's perceived value.

What legalities do I need to worry about?

• Local liquor laws. Alcohol is heavily regulated. Before auctioning off any liquor items, verify local, county, and state laws. Many jurisdictions require charities to obtain a temporary liquor license or special permit to legally auction alcohol.

• Auction and raffle differences: It’s critical to distinguish between these two formats. An auction is a direct sale where the item goes to the highest bidder based on value, and a raffle (or lottery) is a game of chance where participants buy tickets for a random draw.

• Gaming and gambling issues. Raffles and lotteries are regulated under state gaming and gambling laws, which are stricter than auction laws. Using the terms interchangeably or improperly running a raffle can lead to legal or compliance issues.

• Tax deductions. Clearly state the FMV to keep everything transparent. Bidders can only claim a tax deduction on the amount they pay that exceeds the item's FMV.

How much revenue can your tournament raise?

Use this auction ROI calculator to help determine your charity golf auction’s potential net revenue!

Auction ROI Calculator

Estimate your charity auction's return on investment and maximize fundraising impact.

Number of Auction Items

Total items in your silent & live auction combined.

Avg. Item Fair Market Value ($)

Average fair market value of each donated item.

Expected Sell-Through Rate (%)

Percentage of items that sell. Golf auctions typically see 60–80%.

Avg. Winning Bid (% of Value)

Winning bids as a % of fair market value. Charity auctions often see 50–100%+.

Total Procurement Costs ($)

All costs: purchased items, display, software, printing, shipping, etc.

Calculate ROI

Gross Revenue

$0

Net Profit

$0

ROI

0%

Items Sold

0

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Revenue Breakdown

Total Inventory Value $0

Auction Revenue $0

Costs $0

The Benefits of Running a Golf Charity Auction

An auction can significantly increase your golf event’s overall revenue and further your nonprofit’s impact. Here’s why you should add an auction:

• Drive significant revenue from your event. Add another income stream to your tournament to supplement teams, sponsorships, contests, mulligan sales, raffles, on-course games, and other add-ons. Competitive bidding, especially in a live auction, can drive up the final sale price of items, leading to better fundraising outcomes.

• Attract new supporters and engage non-golfers. An auction—particularly an online auction with an easily shareable link—can draw a wider audience, including non-golfers or spouses or guests of golfers and sponsors. High-end items can also draw new teams to play in your tournament, so be sure to publicize the auction in your event marketing.

• Add excitement and engagement. Auctions add fun and excitement to your tournament, encouraging golfers, sponsors, and guests to stay longer—and spend more.

• Low-cost, high ROI. Keep your auction’s overhead costs low by securing as many donated items as possible. Items purchased outright or on consignment eat away at your overall take from the auction, so engage your donor base, partners, vendors, and sponsors to solicit item donations that boost ROI.

• Opportunities to connect with local businesses. An auction is another opportunity to engage with area companies and businesses. If a business can’t financially sponsor your tournament, invite them to donate an auction item, opening doors for future sponsorships.

• Turn bidders into donors. Capturing bidder data with an online auction platform makes it simple to include them in your CRM for year-round donor stewardship and giving campaigns.

How to Add an Auction to a Golf Event

An auction can easily be added to your tournament at any time, but planning early can help ensure a smooth experience that encourages higher bids. Here’s how to add an auction to your golf tournament:

• Determine the type of auction that best suits your tournament, either live, silent, or online.

• Procure auction items. Work with sponsors, local businesses, your planning team, board members, and corporate partners to secure donated goods, services, and experiences that appeal to your audience. Another option is working with consignment providers who offer big-ticket items without upfront risk.

• Choose an auction platform. Much like your golf tournament, using tech will help it run smoothly and save you time and hassle. The most important feature is a mobile-friendly interface, so golfers and others can browse auction items during the round and place bids right from their phones.

• Promote the auction on all your communication channels and as part of your tournament’s marketing campaigns. Use your GolfStatus event website to promote your golf tournament’s auction and include information about top-tier items, donors, and the bidding link in your pre-event email to participants.

• Establish bidding processes. Determine the starting bid for each item—30% to 50% of the FMV is a good place to start—and the bidding increments. If you’re planning a live auction, secure a high-energy auctioneer experienced in engaging guests.

• Secure volunteers to help set up the auction, answer questions, and finalize payment and item pickup.

• Finalize the details. Add items to your auction platform (making sure to include who donated each item and FMV), create baskets or groupings, and touch base with volunteers and the auctioneer.

ADD AN AUCTION TO YOUR GOLFSTATUS EVENT WEBSITE

Find out more!

Best Practices for Running a Charity Golf Auction

• Plan early. Start organizing your auction well in advance of the tournament so you have ample time to secure high-quality items that appeal to your audience. Sample timeline:

  • 6 months out: Assign an auction lead

  • 3 to 4 months out: Solicit donations and/or contact a consignment provider

  • 1 month out: Finalize lineup and open bidding link

• Set clear guidelines. Clearly outline the rules and communicate these before bidding begins, including bidding increments, payment methods, and pick-up procedures, to avoid confusion and ensure a seamless process.

• Utilize technology. Online platforms for silent or virtual auctions streamline bidding, help reach a broader audience, and make checkout and payments quick and easy. Include a link to the auction on your golf tournament’s website.

GolfStatus’ event website include an auction integration to easily link to your online auction.

• Secure donated items. Partner with local businesses for donated items or experiences, reducing costs, fostering community involvement, and improving fundraising outcomes.

• Engage attendees. Provide frequent updates and reminders about the auction during the tournament, highlighting selected items to keep attendees engaged.

• Follow up with bidders. Promptly reach out to winning bidders to confirm payment and item delivery, and thank them for their support. You should also send a personalized thank-you email to all attendees within 48 hours, and invite everyone to next year’s golf fundraiser.

• Evolve the auction based on feedback. Look for ways to improve your auction strategy based on the feedback you get from your supporters and golf event participants.

The Best Golf Charity Auction Items

One key to a successful auction is offering items that are appealing, attractive, and valuable to your audience. When procuring items:

• Ask your supporters ahead of time what type of auction items they would like to see.

• Have three to five “big” items in the mix that guests would splurge on, plus small to mid-sized items to round out the slate and attract more bidders.

• Include golf-related items to appeal to golfers, and consider items that match the tournament's theme.

• Invite sponsors to contribute in-kind gifts for auction items. If a prospective sponsor says no to a monetary sponsorship, ask for an in-kind donation.

Our Favorite Golf Charity Auction Items

• Experiences. VIP tickets to sporting events, concert passes, exclusive golf packages, vacations or travel packages, dining experiences.

• Memorabilia. Autographed sports gear, collectibles, pieces of art, branded merchandise, golf equipment.

• Luxury items. Designer goods, handmade jewelry, high-end electronics, gourmet food baskets, high-end spirits or wine baskets.

• Local business services. Spa packages, local dining experiences, home improvement services, golf lessons, local boutique packages.

Hope Strengthens Foundation partners with NHL Hall-of-Famer Ray Bourque as the auctioneer at their golf charity auction.

Golf-Related Auction Items

• Custom golf club set

• Golf rangefinder

• Personalized golf bag

• Exclusive lessons with a golf pro

• Golf apparel (hat, shoes, gloves, shirts, pants)

• Golf cart 

• Golf course membership package

• Golf weekend getaway

• Play with a club pro

• Play with a local celebrity 

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Pro Tip:

GolfStatus’ giving partners at Dormie Network Foundation offer in-kind donations that level up nonprofits’ fundraising efforts.

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Physical Auction Items

• Custom artwork

• Standing desk/walking pad

• Chef set (knives, kitchen supplies, etc.)

• Gourmet gift basket (luxury chocolates, wine, snacks, and other gourmet foods)

• Coffee lover gift basket (coffee mugs, French press, beans, etc.)

Experiential Auction Items

• Sporting events tickets

• Concert tickets

• “Night on the Town” (dinner and a show)

• Ultimate city experience (tickets to all the fun things to do in a certain city)

Consignment Travel & Risk-Free Big Ticket Items

• Vacation packages

• Golf-related packages, like tickets to The Masters, a trip to Pebble Beach, or a trip to play St. Andrews

Third-party providers offer risk-free travel packages. Your organization only pays the base cost of the item if it sells, and you keep all the profit above the reserve price.

Run a Golf Auction with GolfStatus

In addition to industry-leading software for charity golf tournaments and fundraisers, GolfStatus offers an auction add-on. The GolfStatus in-house team will work closely with you to set the auction up on the platform and activate the “Auction” tab on your golf tournament website so you can start collecting bids alongside golfer and sponsor registrations. Curious about how GolfStatus can help save time, raise more money, and streamline your auction? Click below to get in touch with our team.

Work With the Golf Fundraising Pros

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Nebraska Nonprofit Engages Supporters Year-Round Through Golf

partner snapshot

Kids’ Chance of Nebraska sees golf as much more than just a day on the course. It’s a way to bring people together to raise critical funds and, perhaps most importantly, introduce more people to a mission that can easily be overlooked.

The Nebraska chapter shares a mission with the national Kids’ Chance community: to provide scholarships and support to the children of workers who have been killed or seriously injured in workplace accidents. While workers’ compensation provides some support, it often doesn’t cover everything a family needs, especially the cost of higher education.

Kids’ Chance of Nebraska relies on golf to raise funds for scholarship and spread the word about its mission.

The organization finds children who qualify and connects them with scholarship opportunities and support throughout their education. “A lot of kids don’t realize they qualify for this support,” says Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President.

Golf plays an important role in making that support a reality. What started as a small tournament with just a handful of golfers has grown into an annual event drawing more than 130 golfers, while a second golf fundraiser—a TopGolf event—gives Kids’ Chance of Nebraska another opportunity to engage its network.

the challenge

When Shawn first started looking for a fundraising option more than a decade ago, golf seemed like a natural solution. “I needed a fundraiser, and I like to golf,” he says. The golf outing quickly became the organization’s major fundraiser of the year.

But as the tournament grew, so did the administrative work behind it. Participants received information about the event by mail, filled out paper forms or PDFs, and sent in checks. Shawn had to track payments, follow up with people who hadn’t paid, and maintain spreadsheets to try to keep everything organized. “I had to go collect checks at the P.O. box, keep track of who had paid, and chase people down on the day of the tournament,” Shawn says.

There was also the added administrative work that comes with a major fundraising event—selling and managing sponsorships, coordinating teams and pairings, reconciling income and expenses. For an organization with a largely volunteer-run board, that workload quickly became a barrier for growth.

And because the goal of the golf event is broader than raising money, the organization saw an opportunity to expand beyond its traditional tournament to add a second fundraiser to engage more people—a spring TopGolf event. But a second event meant additional work, and they needed a solution to streamline planning for both events.

The 18-hole golf tournament has grown from a handful of golfers in its first year to regularly attracting more than 150.

the solution

GolfStatus has helped make managing both events easier. After being introduced to GolfStatus through a connection at Dormie Network Foundation, Kids’ Chance of Nebraska moved its tournament into the digital age.

Simplifying Logistics

Online registration made an immediate, significant difference. Instead of relying on the PDFs, checks, and spreadsheets, golfers register and pay online, without any manual processing. “It’s a piece of cake,” Shawn says. “It made my job a lot easier.”

The platform is used to manage teams, pairings, and sponsorships. Shawn says he appreciates being able to see at a glance who has registered and can organize participants as the event takes shape.

The event website has also become an important part of the tournaments, giving participants a clean, easy-to-use hub for registration and event information. Shawn includes the site’s link in all promotional materials, and golfers and sponsors take it from there.

Kids’ Chance of Nebraska uses event websites powered by GolfStatus for both its 18-hole tournament and TopGolf event.

For a volunteer-led organization, these efficiencies quickly added up. Instead of spending time tracking down payments or maintaining spreadsheets, the planning team can shift their focus to the things that make the event even more successful: recruiting sponsors, securing auction donations and raffle prizes, promoting the tournament, and connecting participants with the Kids’ Chance mission.

Improved Sponsorships & Relationships

GolfStatus helped Kids’ Chance of Nebraska offer new, lucrative sponsorships for its 18-hole tournament, including a hole-in-one contest sponsorship, pin flag sponsorship, and the exclusive Technology Sponsorship. These created new ways for businesses to support the event.

Their sponsorship strategy for both events is rooted in relationships, with most sponsors returning year after year. The sponsor pool includes businesses connected to the workers’ compensation industry, such as defense attorneys and insurance agencies that work with cases, plus other local businesses and vendors.

Some sponsors choose to have an active role in the golf tournament with a game or display set up on a tee box.

Shawn says some sponsors simply want to support the mission, while others want to be more actively involved at the event by hosting a hole and interacting with golfers. Sponsors play a major part in creating events that feel like true community gatherings, rather than just a fundraiser.

And with both golf events, organizers keep the focus on creating an enjoyable experience that people look forward to every year.

The results

Kids’ Chance of Nebraska’s golf fundraising efforts have come a long way from its humble beginnings. Today, the organization’s flagship 18-hole tournament attracts close to 150 golfers and drives $30,000 in revenue, while the TopGolf event draws 70+ people and $10,000 in fundraising.

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“We used to want to cover just one scholarship from the golf event, but now we’re able to cover three times that or even more.”

— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

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One Mission, Two Golf Events

Kids’ Chance of Nebraska’s two distinct golf events engage supporters throughout the year. The traditional tournament, held in September at Iron Horse Golf Club in Ashland, Nebraska, brings together many of the organization’s longtime supporters and has become a familiar tradition for participants, many of whom come back year after year. The tournament incorporates a silent auction and a raffle drawing.

The spring TopGolf event offers a format that appeals to a broader audience of non-golfers, spouses, and guests. It replaced a bowling fundraiser, with Shawn explaining, “The TopGolf event appealed more.”

Not everyone spends the evening hitting golf balls. “Half of the people don’t go to their bay,” Shawn says. “They just network, which is half the value.”

The TopGolf event features 20 bays, with opportunities for bay sponsorships, as well as food, beverage, signage, and video sponsorships. They also do a 50/50 raffle for a new putter.

The TopGolf event draws non-golfers and guests to network and learn more about Kids’ Chance of Nebraska.

More Than the Numbers

The fundraising numbers only tell part of the story. Yes, the events provide funding for Kids’ Chance of Nebraska’s operating needs and scholarships for students whose families have been affected by workplace accidents, but they also reach people who may not know their work exists.

That mission-building component has become increasingly important as the tournaments have grown, creating a broader community of supporters around the organization. In particular, the TopGolf event has helped reach people outside the nonprofit’s traditional industry audience.

In 2025, Kids’ Chance of Nebraska awarded 14 scholarships. The impact of these scholarships is beginning to come full circle as former scholarship recipients have graduated from college and gone on to serve on the organization’s board. “Watching them get their scholarships and then seeing them come back on the board—it’s really a full circle moment,” says Shawn.

Lessons Learned

Shawn’s goals for the golf events are simple—give people an event they look forward to, raise money, make it easy to participate, and share the mission. GolfStatus has helped make that easier.

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“Go to GolfStatus. There are lots of apps out there, but the packages and extras with GolfStatus make it easy for us. It’s a no-brainer for me.”

— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

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As both tournaments continue to grow, Shawn plans to keep working with GolfStatus. “GolfStatus has been great, and everyone is easy to work with,” he says.

Shawn’s advice to other tournament planners? It’s key to start planning early, but to be patient. “In our experience, most people sign up in the few weeks ahead of the tournament.” He also says it’s important to stay connected with past participants, making sure they receive event communications and know that they’re invited back.

Above all, Shawn says Kids’ Chance of Nebraska’s golf events give supporters a reason to get together and the organization another opportunity to tell its story.

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Golf for Good With GolfStatus

Kids’ Chance of Nebraska was able to use GolfStatus at no upfront cost, with a free event website, access to the software’s tournament management and fundraising tools, and support from the in-house team. Anyone can get started at no upfront cost—click below to book a meeting with our team of golf fundraising pros to learn more or explore the software on your own!

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With just two months until tournament day, your planning efforts should be shifting into high gear. Many of the biggest decisions are behind you, and now it’s time to focus on execution. The more you can accomplish over the next several weeks, the less stressful the final countdown will be.

Planning should be in high gear at two months before your golf tournament.

This installment of the blog series will walk you through the key tasks to focus on two months before your charity golf tournament, working to fill the remaining team spots, secure sponsorships, outline logistics, and make sure every detail is coming together.

9 Months Post

6 Months Post

It’s important to note that while having more time to plan is usually better, it’s possible to plan a successful golf tournament in a matter of a couple of months.

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Golf Tournament Checklist and Planning Timeline

Get a roadmap of every task so you stay on task and on target throughout your tournament planning! Find out what to do and when to do it.

Pre-Planning & Reference

Whether you need a refresher on GolfStatus features, planning best practices, or ideas to raise more money, take advantage of the educational tools and resources available to you. If you haven’t already:

• Get a GolfStatus demo. GolfStatus is the industry’s leading platform for charity golf tournaments and fundraisers. Find out how to save 40+ hours and raise thousands more dollars!

• Get a GolfStatus Education Session. Once you’re on board with GolfStatus, our client success team will walk you through the software’s backend.

• Book a consultation with a Fundraising Specialist. Your dedicated GolfStatus Fundraising Specialist will walk you through opportunities to raise more money and qualify for GolfStatus Rewards.

• Watch a GolfStatus webinar. GolfStatus holds free monthly webinars on topics like sponsorships, planning basics, logistics, marketing, and more. Browse upcoming webinars.

Planning Team & Committee Meetings

Your committee meetings should become increasingly focused on progress and accountability. Review outstanding tasks, celebrate accomplishments, and make sure every committee member knows exactly what’s expected of them between now and tournament day.

• Hold monthly committee meetings. Continue to talk through the budget, sponsorship prospects and outreach, logistics, on-course contests or games, and promotion.

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Date & Golf Facility

Clear communication with the golf facility becomes more important as your field starts to take shape. Keeping staff informed and asking questions helps prevent surprises and ensures everyone is on the same page.

• Share access to GolfStatus’ backend. If you haven’t already, share access with the golf facility so there are no surprises in the weeks leading up to tournament day. There’s no cost to grant staff at the golf facility access to your GolfStatus tournament management platform’s backend.

• Touch base with facility staff with questions. Don’t be afraid to reach out to golf facility staff with any questions or concerns.

Event Website

Your golf tournament website should serve as the central hub for golfers, sponsors, volunteers, and supporters. Keep it current with the latest information so participants can find everything they need to know—without having to contact your team.

• Make event website updates as needed. Continue to add and update information as needed. Common updates include new raffle prizes or auction items, contest or challenge announcements, special guests, and the event’s schedule.

Include the link to your event website in every outreach—texts, emails, social media, flyers, and more.

Team & Sponsor Packages

Now is the time to fill any remaining sponsorships and encourage golfers to register before spots disappear. Consistent follow-up, flexible sponsorship options, and clear deadlines can help create urgency and keep registrations moving.

• Follow up with prospects for each sponsorship. Follow up with prospective sponsors to see if they have questions on next steps or would like to talk about a custom sponsorship opportunity.

• Add custom packages as needed. As you reach out to sponsors, ask them what their goals are for sponsoring your event, and don’t be afraid to create custom packages or modify existing packages as needed to help them get the most out of their investment in your tournament.

• Determine a registration closed date. Decide when you’ll close registration, both for teams and sponsorships. Having a deadline can create urgency for prospective sponsors and teams, and you can always extend the deadline if necessary.

• Order items as necessary. If a sponsorship is tied to any materials, such as golf balls, golf towels, bags, or other items, order them as soon as the sponsorship is sold and payment is received. This gives you plenty of time to deal with any ordering or shipping issues or misprints.

Marketing & Promotion

With registration open and in full swing, your marketing efforts should become more frequent and targeted. Use a mix of email, social media, local outreach, and personal invitations to encourage people to register as soon as possible.

• Send targeted promotional emails. Segment your list and target messaging to past participants (if applicable), donors, and supporters. Send a series of emails leading up to the registration closed date.

• Promote on social media. A combination of organic posts and a modest paid campaign targeted to people in the area can help drive registrations.

• Distribute your tournament flyer. Print copies for every committee member and send them loose, asking them to post them in libraries, coffee shops, gyms, community centers, grocery stores, or any other visible place.

• Send a press release to local media. Send a release to local television and radio stations with information about the event, what it’s raising money for, any notable tournament components, and your organization.

• Submit the event to community calendars. Community calendars are a cheap and easy way to spread the word to potential golfers. You can even use AI to help you identify local calendars and submission instructions.

• Reach out to friends and family. Ask committee members to call, text, or chat with five people and invite them to play in the event. There’s no substitute for personal outreach!

• Refine your promotional strategy as needed. Update and further refine your promo plan as details come into focus and advertising budgets are set, if applicable.

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Helpful Golf Tournament Promotional Resources

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Details & Logistics

The behind-the-scenes work starts to take center stage over the next two months. Staying on top of logistics now gives you time to solve problems before they become last-minute emergencies.

• Determine food and beverage. Connect with the golf facility, a caterer, or an in-kind donor to determine food and beverage needs. Be mindful of allergies or special dietary needs.

• Determine player gifts. Whether you’re selling a sponsorship for player gifts or purchasing them outright, now’s the time to move forward, especially if anything needs to be produced.

• Outline a schedule. Add this information to your event website. Include times for registration, warm-up, shotgun start, and estimates for any post-golf celebrations.

• Determine contests. A hole-in-one contest is an easy and popular addition to a golf tournament. Research and purchase hole-in-one insurance to protect yourself from financial risk. Putting contests, longest drive, and closest to the pin are other popular contest options.

• Determine on-course games or challenges. On-course games have the potential to drive additional dollars for your cause. Keep them simple, easy to understand, and quick to play to keep the tournament’s pace of play moving smoothly.

• Determine raffle details (if applicable). Add a raffle ticket package to your event website, and start procuring donations for prizes.

• Determine auction details (if applicable). Add a link to your online auction listing (if applicable) from your event website, and start procuring donations for items.

Now’s the time to move forward with player gifts, like those from the Max Well For Life Charity Golf Tournament.

What’s Next?

You’re entering the home stretch. By the end of the next two months, most registration should be complete, sponsorships sold, and logistics largely finalized. The more proactive you are now, the more confident you’ll feel when tournament week arrives.

The next installment of the series will cover everything you should focus on during crunch time—the month before your tournament—to make sure event day runs as smoothly as possible. After months of planning, it will finally be time to bring it all together and deliver an unforgettable experience.

Time-Saving Tech & The Support You Need

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Most people register for a charity golf tournament because someone invited them to play. They may know someone who has a connection to your organization, but don’t know a thing about your mission or work.

Tournament day is the first meaningful interaction many participants have with your organization, presenting a huge opportunity for nonprofits to raise awareness and connect with potential donors. Thoughtfully planned mission moments help transform a fun day on the course into an experience with purpose.

Mission moments don’t have to be lengthy presentations or emotional speeches. They can be small, intentional touchpoints that remind golfers why they’re there and how they’re making a difference. While they’ll certainly remember the golf, food, contests, and prizes, they’ll also remember how the day made them feel. Mission moments create stronger emotional connections, inspire generosity, and even help turn first-time participants into long-term supporters.

Here are 10 mission moments to incorporate into your next charity golf tournament.

1. Let Your Mission Shine on Your Event Website

Your golf tournament’s website often serves as a golfer’s first introduction to your organization, so don’t make it all about registration. Instead of just listing the event’s details, answer the question every participant is asking: What difference will my registration make?

Use the site to introduce your mission with compelling photos, videos, impact statistics, and beneficiary stories. Help visitors understand what you do, who you serve, why your work matters, and what tournament proceeds will do. Even a short impact video or photo gallery can create an emotional connection before golfers ever arrive at the golf course.

Your event website is often the first interaction a new supporter has with your organization, so help them understand what your tournament is raising money for.

2. Open the Tournament with an Impact Story

Few mission moments are as memorable as hearing directly from someone whose life has been changed by your organization. Invite a beneficiary, volunteer, family member, client, or community partner to share a brief story during the welcome remarks. Alternatively, or in addition, invite a speaker to share their story at the luncheon, awards ceremony, or banquet.

For example, Riverside Ranch, a therapeutic horse riding program, invites parents of riders to speak at their golf tournament’s luncheon and share what the Ranch meant to their family.

Personal stories like this help golfers connect faces to fundraising dollars, and remind participants that the event is about much more than birdies and mulligans. Keep it conversational and authentic rather than overly scripted, and aim for five minutes or less—long enough to inspire, but short enough to keep the energy high.

3. Put Your Mission on Display on the Course

The golf course itself offers dozens of opportunities to reinforce your mission. Place mission-focused signage in high-traffic areas like registration, driving range, putting green, and inside the clubhouse (near the bar or front door are good choices). Share:

• Impact statistics

• Success stories

• Photos of the people or communities you serve

• Quotes or testimonials from beneficiaries

• Milestones your organization has achieved

Rather than using every sign for sponsorship recognition, dedicate a few to reminding golfers what they’re helping make possible. Add QR codes that link to your event website’s donation page, volunteer opportunities, or a short impact video as a call to action.

Putt Putt Fore Puppies adds information about adoptable pets to its hole signs to add a connection to the event’s mission and beneficiary.

4. Include a Mission-Focused Gift Bag Item

Player gift bags don’t have to be filled exclusively with sponsor swag. Include one meaningful piece in swag bags or on golf carts that tells your organization’s story. This could be anything from a one-page flyer or brochure with photos and outcomes to an annual report summary or beneficiary success story. If your golf facility has carts with video capabilities, inquire about showing a video or photo slideshow on the screens.

The goal isn’t to overwhelm golfers with information, but to provide a memorable takeaway they can read during downtime or take home after the event. Be sure to include a QR code on any printed materials with a direct link to the donation page of your event website, where golfers can donate right from their phones.

5. Introduce Golfers to the People Behind the Mission

Whenever possible and appropriate, invite the people connected to your mission to participate in the event. Personal connections are incredibly powerful, so provide opportunities for them to engage with golfers and sponsors throughout the day.

For example, if your golf tournament benefits a school, teachers, or administrators could greet golfers as they arrive or even be added to teams. A pet rescue organization could have adoptable pets at the golf course and hold an accompanying adoption drive. Or, your nonprofit’s staff members could run an on-course game or contest to interact with golfers throughout the round.

These types of simple interactions often leave lasting impressions and create authentic conversations that no brochure can replicate.

6. Make Downtime Meaningful

Every golf tournament includes natural pauses and waiting—to check in, on the tee box, for a turn on the driving range, for meals, or for final results to be announced. Rather than viewing these as empty moments, use them to deepen engagement with a captive audience.

• Ask your organization’s staff, board members, beneficiaries, or volunteers to mingle with golfers and chat about your mission while they wait.

• Strategically station people on various tee boxes throughout the golf course (perhaps on a par five that typically gets backed up) to talk with golfers and answer questions.

• Display a looping impact video in the clubhouse that golfers can watch while they wait for a drink or dinner.

• Intersperse photo displays that showcase your programs throughout the year among silent auction items or raffle prizes.

These quieter moments during the golf event can lead to meaningful conversations that build new and lasting donor relationships.

Ask staff, board members, beneficiaries, or volunteers to interact with golfers during the golf tournament’s downtime. Chat about your mission, invite them to ask questions, and share stories while they wait.

7. Create an Interactive Mission Experience

Whenever possible and practical, give golfers the chance to experience or see your mission in action instead of simply hearing about it. Interactive experiences create memorable moments that drive home what your organization does and why you do it. These experiences are also good opportunities to involve non-golfers in the event.

Some examples:

• An animal rescue hosts an adoption event alongside the golf tournament.

• A food bank organizes a mini-meal packing activity before play.

• A nonprofit arts organization showcases artwork created by local artists or teaches a painting class.

• A corporate tournament hosts a blanket-tying activity for non-golfers and guests during the round.

8. Share Digital Mission Moments Throughout the Day

If your golf tournament management platform includes a mobile app, use push notifications to share timely mission moments throughout the event. These notifications should be brief, positive, action-oriented, and strategically timed not to interrupt the golfer’s experience. For instance:

• “So far, we’ve raised enough money to provide 500 meals to local families.”

• “Meet today’s featured beneficiary, Name, during lunch!”

• “Help us get to our goal to raise $25,000—we only need $5,000 more! Donate here.”

• “Adoptable pets are in the clubhouse! Meet your new family member after your round.”

Include a link back to your event website, particularly if the message includes a call to action to donate.

9. Honor the People Behind the Cause

Many charity golf tournaments exist because someone wanted to honor a loved one, celebrate survivors, or remember an individual whose story inspired the event. Connect golfers to your mission by creating a dedicated space that recognizes those people.

Display photos, handwritten notes, memorial boards, or tribute signs that explain why the tournament matters. Invite participants to write messages of encouragement or remembrance. These types of displays become natural gathering places and often spark meaningful conversations among golfers who may have personal connections to your cause.

For instance, the Pat Neal Memorial Golf Tournament raises money for brain cancer research in honor of the tournament’s namesake, Pat Neal. A photo of Pat was placed on the course, and golfers were encouraged to sign the photo as a keepsake for Pat’s family. Another example is Project Purple, which includes a hall of fame induction at the tournament’s post-round dinner as a special moment of honor and recognition for individuals who have battled pancreatic cancer. Inductees or their families receive a purple jacket, and their picture hangs in the organization’s offices as a reminder of their fight against the disease.

Project Purple includes a hall of fame induction its golf fundraiser’s banquet to honor individuals who have battled pancreatic cancer.

10. End with a Clear Call to Continue the Mission

The end of the tournament is just the beginning of your relationship with participants. Before they leave, provide them with easy next steps to stay involved and support your mission:

• Set up a donation station where golfers can make a gift before they walk out the door

• Offer the chance to volunteer at an upcoming event or other opportunity

• Have a pop-up shop that sells branded merchandise or products

• Share links to sign up for your newsletter and follow you on social media

• Offer an early-bird rate for golfers to register for next year’s golf tournament

Missions moments are the most effective when they don’t simply inspire people, but encourage action while enthusiasm is still high.

Final Thoughts

Creating memorable mission moments doesn’t make your tournament longer or more complicated. Effective moments intentionally weave your organization’s impact throughout the participant experience.

Technology makes this easier than ever. Your event website, mobile app, signage, online donation tools, email communications, and fundraising platform all work together to help tell your story before, during, and after tournament day.

Golfers that understand the impact of the tournament are more likely to become repeat players, loyal donors, enthusiastic volunteers, and passionate advocates for your organization. The golf tournament may only last a day, but the relationships it creates can help support your mission for years to come.

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