partner snapshot

What began as a 10-week fundraising campaign for a Leukemia & Lymphoma Society (LLS) “Man of the Year” campaign in 2017 quickly evolved into something much bigger. Jake Peacock and Steve Sullivan have been friends for years, so when Steve started his campaign in honor of his mom, Martha, who was battling acute myeloid leukemia (AML), he asked Jake to be part of it.

Jake has been a golf professional since 2009, so naturally, he suggested doing a golf tournament to contribute to the campaign. Jake’s mom, Jeanne, had beaten breast cancer a few years prior, so he understood the need to do something to help. The first year, the golf outing brought in $15,000 of the $50,000 total raised as part of Steve’s campaign, dubbed “Martha’s Son Makes a Run.”

The next year, Jake ran the “Jeanne’s Journey” campaign that raised $72,000, with the golf event as the main fundraiser for the campaign. But Jake and Steve weren’t done.

Left: Jake with his mom, Jeanne. Right: Steve with his mom, Martha.

the challenge

The next few years, the duo decided to keep running the golf event to benefit the LLS. Then, in 2020, Jake’s mom’s cancer returned and had spread. Sadly, she passed away in June of 2021. Jake and Steve decided to redirect the golf tournament to raise funds for research at the Indiana University Melvin and Bren Simon Cancer Center in memory of Jeanne and in honor of Martha. They partnered with the IU School of Medicine to create a directed fund for research, cutting through the red tape and administrative burden of creating a standalone 501(c) organization.

“We decided we wanted to keep going until we find a cure,” Steve says. “We hope we don’t have to do the golf outing at some point, but want to keep raising funds until then.”

The two continued to run the tournament on their own, leaning on personal connections, community support, and a passion for making an impact. Yet as the event grew in size and scope, it became clear that managing registrations, tracking donations, and communicating with sponsors using spreadsheets and emails wasn’t scalable. Jake is a seasoned golf industry veteran, and knew they needed to level up the event experience, not just to raise more money, but to create a smoother, more professional, and more meaningful experience for everyone involved.

Childhood friends Steve Sullivan and Jake Peacock joined forces to raise over $500,000 through golf for cancer research.

the solution

In 2022, Jake returned to Victoria National in Newburgh, Indiana as the head golf professional. Victoria National is part of Dormie Network, a national network of private destination golf clubs, and GolfStatus’ sister company. He heard about what GolfStatus could offer to charity golf events and thought it was just what the Jeanne and Martha Fore a Cure Golf Outing needed to scale, so they came on board for the 2024 event.

the results

The goal for the 2024 Jeane and Martha Fore a Cure Golf Outing was $75,000. But thanks to the tools offered by GolfStatus and Dormie Network Foundation, the tournament blew past its goal to raise over $92,000, bringing the historical total to over $500,000 raised for cancer research and honoring Jake and Steve’s mom’s battles with cancer.

Golf Event Management Platform

Right off the bat, Jake and Steve used GolfStatus to streamline registration, collect payments online, and create a professional, mobile-friendly event site that simplified the process for golfers and sponsors alike. Plus, with real-time bank account visibility and centralized data, gone were the days of piecing together payments and registrations from emails and sticky notes.

“It’s definitely different being on the other side of a tournament,” Jake says, speaking from his years as a golf professional managing outside outings. “But using GolfStatus made it easy for both Steve and I to see where we stood financially, how many golfers were signed up, and not worry about sharing spreadsheets.”

Jake says that in the first few years, when he and Steve were handling registrations and payments manually, “We really didn’t even know who was coming!” Online registration simplified data capture and receipts, without requiring any effort from Jake or Steve. They could push the event website out to their networks and track registrations, sponsorships, and payments in the software’s back end. What’s more, they used the platform to easily collect payments on tournament day. “That was great,” Jake says. “All the funds were kept in GolfStatus until after the tournament, when it was sent on to the cancer center.”

Both Steve and Jake appreciated the responsive support provided by GolfStatus. “I honestly didn’t expect that level of support from a software company, but it was awesome,” Jake says. “I reached out to the team and was on a call with someone within five minutes.”

The golf tournament’s website offered easy registration, sponsor exposure, and an avenue to collect donations.

expanded sponsorship packages

By leveraging GolfStatus’ exclusive sponsorships and add-ons, Jake and Steve created additional revenue streams from the Technology Sponsorship, Pin Flag Sponsorship, and hole-in-one contests. “We had initially priced the pin flag package at $750, but someone reached out and said they loved the idea of the pin flags and wanted to more than double the contribution for the sponsorship, raising $1,650,” Steve says.

An online auction, consisting of donated items from folks within the Dormie Network, raised an additional $12,000, further boosting their fundraising total.

Jake and Steve leaned on personal connections to bring on sponsors. Steve’s employer, Allegion, a publicly traded security company in the Indianapolis area, started relatively small with the outing in its first year, contributing $1500. But leadership saw the engagement it drove in the workplace and continued to increase their support to $15,000 in 2024. “They saw the value in an employee doing something good because they were touched by cancer,” Steve says.

DORMIE NETWORK FOUNDATION SUPPORT

By working with GolfStatus, the outing unlocked additional support from Dormie Network Foundation. Donated Stay and Play Packages and Dormie Network memberships were auctioned and sold to raise significant dollars for the cause. Three donated memberships and two Stay and Play Packages were sold as part of the event, and a $15,000 gift from a previous tournament sponsor-turned-Network member helped take the outing’s impact to the next level.

“The tools from GolfStatus and the support from Dormie Network Foundation were critical in helping us scale the tournament,” Jake says. “It opened doors to more people to support the event and cause, and grow how much we can raise.” He credits these resources for helping bring in an extra $30,000 from the 2024 event, which the pair hopes to replicate in the future.

“Nobody else gives you the tools and credibility to raise as much as you can, as quickly as you can, like Dormie Network Foundation. Combine that with GolfStatus’ platform and support, and it’s an easy choice to partner with both of them,” Jake says.

personal connections

Jake and Steve want the event to be a great experience for everyone involved, while staying true to its grassroots spirit that honors Jeanne and Martha. “For whatever reason, our stories and experiences really resonate with people,” Steve says. He says they’ve had survivors and family members speak at the tournament, and even had the executive director of the Cancer Center share what the dollars raised are doing. “People want to know what their money is doing, so making the connection to the actual research and individual researchers has been amazing.”

Jake says the people and sponsors who participate understand what they’re trying to accomplish with the tournament. “Every year, I think I can get through the event without getting too emotional, but then we look out and see what’s been done and the impact it's having, and the emotion takes over,” Jake says.

Steve (fourth from left), Jake (fifth from left), and their families at the Indiana University Spirit of Philanthropy Awards.

what’s next

The outing continues to grow—and get attention for its contributions to cancer research. Jake and Steve were invited to be members of the IU School of Medicine Development Board and were nominated by the school for the University’s Spirit of Philanthropy Award, which they received.

With the 8th annual outing set for Monday, August 4, 2025, the event has a goal to break the $100,000 mark—and eventually, raise so much money for cancer research that the event no longer needs to exist. “I wish I never had to do this, but it’s the hand we’re dealt and we’re working to make the most of it,” Jake says.

Contribute to the Jeanne & Martha Fore a Cure Fund for Cancer Research.

by Jen Wemhoff, Communications Manager at GolfStatus

Volunteers are a critical part of a successful charity golf tournament. Whether they’re helping with check-in, running contests, or handing out swag bags, volunteers keep things moving and help make it all possible. The must-dos to ensure a smooth experience for everyone involved? Planning ahead, staying organized, and showing your appreciation.

Here are seven tips to keep your volunteers happy, engaged, and ready to go on tournament day.

Effectively managing your golf tournament’s volunteers is key to its success.

1. START WITH A SOLID PLAN

The more prepared you are leading up to your golf tournament, the better your volunteer team will perform. Make sure you address these key areas:

• Define roles and responsibilities. Outline every volunteer role in detail, including specific duties, time commitments, and any skills required (like comfort with a tablet or event management software). Clear instructions and checklists help prevent confusion and ensure nothing falls through the cracks.

• Determine how volunteers will sign up. Linking out to your chosen sign-up on your event website is an easy way for volunteers to get involved with your event.

• Create a schedule with shifts. Charity tournaments can last four to six hours, not counting setup and teardown. Offering shorter shifts makes it easier for volunteers to commit and ensures you have coverage from start to finish.

• Assign lead volunteers. Designate a point person for critical areas like registration, food and beverage, or on-course games. These leads can help answer questions and solve small issues, so you’re free to focus on the big picture.

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Pro tip:

Ask volunteers to arrive at least 15 minutes ahead of their shift start time to get settled and receive any last-minute instructions.

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2. MAKE VOLUNTEER ONBOARDING A PRIORITY

A smooth onboarding experience builds confidence and helps volunteers feel connected to your mission. It doesn’t have to be time-consuming—just thoughtful.

Here’s how to do it:

• Collect information up front. When volunteers sign up, ask for contact info, availability, preferences, and any relevant skills. Let them pick roles or shifts that work for them.

• Host a kickoff meeting. Use this time to:

  • Share your organization’s mission and how volunteers are making a difference

  • Walk through the tournament schedule

  • Answer questions and build excitement

• Provide training materials. This could include:

  • Written step-by-step guides

  • Live or recorded demos for tasks like using software or managing contests

  • A quick overview of golf basics and etiquette

• Set expectations. Be clear about shift times, dress code, responsibilities, and who to contact with questions.

• Create a communication plan. Use email, group text, or a volunteer app to share reminders, updates, and check-ins before and during the event.

• Make it fun. Share wins from previous tournaments, encourage camaraderie, and build a sense of community. People are more likely to come back next year if they have a great time.
  

Provide volunteers with the training they need to take on their assignments with confidence.

3. Delegate with confidence

Trying to do it all yourself? That’s a fast track to burnout. Instead, strategically delegate tasks among your volunteers who are willing and able to help. When someone inevitably asks, “How can I help?” have a task or two ready to assign. Trust your volunteers to step up—remember, they signed on to help, so have the confidence that they’ll follow through on what needs to be done.

4. Keep systems organized

Whether you’re using a spreadsheet, Google Form, or a dedicated volunteer management tool, keep your systems tidy and accessible. Share access with your planning team and make sure everyone’s on the same page about who’s doing what, and when. You should also share access to your golf event management tool with key volunteers so they have access to up-to-date golfer, team, and sponsor information.

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free guide

This a-to-z guide outlines effective volunteer strategies for nonprofit golf fundraisers. Get ideas and tools to help leverage volunteer time, energy, and enthusiasm to execute a flawless golf event.

Get the Guide

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5. Communicate early & often

Once a volunteer signs up, send a confirmation email so they know what to expect. Then, provide all the details they’ll need ahead of the tournament:

• What to wear (and when/where to pick up any branded gear)

• When to arrive and where to park

• Where to check in and who to check in with

• What their assignment is, where they’ll be stationed, and what materials they’ll need

• Where and when they can grab food or drinks

• Shift start and end times

• Who to contact if they have questions or issues

Holding a volunteer meeting? In-person is great for camaraderie, but virtual briefings or even recorded videos are good alternatives for busy schedules.

6. Build in flexibility

Even the best-laid plans can go sideways. You might want to have a few “floater” volunteers on standby to fill in if someone cancels last-minute or if another area needs some extra help. Think through your backup plan in advance so you’re not scrambling on tournament day to cover assignments.

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Pro Tip:

Make sure your lead volunteers have been connected with the golf facility staff so they know who to go to if there are issues or questions on event day.

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Having a lead volunteer for things like golfer check-in frees tournament organizers up to engage with and thank golfers and sponsors.

7. Show appreciation

Remember, volunteers are giving their time and energy to support your cause, so show them some love.

• Provide meals, snacks, drinks, and a thank-you gift or token of appreciation.

• Recognize them during your awards or welcome remarks.

• Assign a planning team member to check in with volunteers throughout the day to see how they’re doing and offer support.

• Personally thank them during the tournament and send a handwritten thank you after the event.
  

Volunteers = A better tournament experience

Your volunteers, and how you manage them, can make or break your tournament day. Investing time in planning, onboarding, and communication will pay off in a smoother event and a group of happy volunteers who are excited to support your cause again.

Keep Your Tournament Running Smoothly With the Right Tech

The right event management tech can help your tournament run smoothly from planning, execution, and follow-up. GolfStatus’ golf tournament software is built to save organizers a ton of time and help raise even more money to support your mission. With time-saving automations, revenue-boosting sponsorships and add-ons, and access to a responsive support team seven days a week, GolfStatus helps you hold your best golf tournament yet. Best of all—nonprofits can get started at no upfront cost. Click below to book a meeting with one of our golf fundraising specialists to get started.

Book a Meeting With GolfStatus to Start Planning!

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—have years of experience running golf tournaments from the facility point of view, in addition to working with nonprofits to plan and execute golf fundraisers. Their insights have been shared in our PGA Q&A blog series. This installment touches on how to narrow down and choose a tournament date and how to integrate live scoring into your event.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: What’s the best way to negotiate a good price with the golf facility?

Paul Murcek: In my experience, most facilities don’t do any kind of negotiating on price. If you are able to get them to negotiate at all, that’s a win for your nonprofit, in my opinion.

Cash Dinkel: Since the pandemic, golf has exploded in popularity, with the number of rounds played annually setting records. Because golf facilities can fill their tee sheets with normal play, they may be less likely to give discounted prices to events. That being said, look at ways to bundle offerings from the facility to get a better price. For example, if you're getting food and beverage, player gifts, or anything else extra from the facility, it’s worth asking if you can bundle that into player pricing to see if you can get a better rate.

Jason Meininger: This can be difficult, as most courses have a set price they charge for outside outings like charity golf tournaments. And with the popularity of golf right now, it’s unlikely they will be willing to come down on price. My best advice would be to see if the course has a slow day during the week that’s typically not filled with an event, and see if they are willing to negotiate on price just to fill the tee sheet for that day.

If you’re using the golf facility for food and beverage, player gifts, or any other extras, you might be able to negotiate a better rate.

Q: What are some factors I should consider when choosing a date for my golf fundraiser?

Jason Meininger: First, check with the course on their availability. Spring and fall event dates may be more readily available—and can be the best options weather-wise to have a tournament.

Paul Murcek: Reach out to the golf facilities at least six or so months before your event date to get the best availability. Keep weather in mind—the best weather months for a majority of the country are June and September. Another thing to keep in mind is that these months generally have the most tournaments, so there could be added competition for golfers and sponsors.

Cash Dinkel: I’d say these are the biggest aspects to consider when picking a tournament date:

• Other local events: Check local event calendars to make sure you aren’t hosting your tournament on the same day as other large community events.

• Pricing: Pricing will be higher in the summer months and on weekends.

• Weather: Shoulder season (spring and fall) may be less expensive, but the weather can be unpredictable.

• Other organization events: If your organization hosts other fundraising events, make sure there’s adequate time between them to avoid donor fatigue.
  

Q: In your experience and opinion, what’s the best day of the week for a charity golf tournament?

Cash Dinkel: Friday. You may or may not get charged weekend pricing, but a lot of golfers are willing to take a Friday off and make it a three-day weekend, and you’re likely going to see higher participation. Monday is also a great day, but without the chance of weekend pricing and the same benefits as a Friday tournament for a three-day weekend.

Jason Meininger: If you can find a course with availability, I’d say a Friday afternoon or Saturday.

Paul Murcek: I agree with Cash on Mondays or Fridays and giving your golfers the opportunity to have a three-day weekend. That being said, Friday can be considered a weekend day and will cost more. If you are booking a tournament at a private golf facility, likely the only day available is a Monday.

Shoulder season—spring and fall—can be a great option for your charity golf tournament.

Q: How do I determine the tournament’s schedule?

Cash Dinkel: The golf facility can help you pick the ideal starting time and slot out the schedule. In the hot summer months, morning starts are ideal. During shoulder season (spring and fall), later starts help ensure the warmest temps for play. Once you have determined a starting time, you can build out the schedule for the day. I recommend allowing two hours for check-in, registration, and warm-up. Most facilities will allow volunteers to arrive two hours early to set up. Some golfers like to arrive early to give themselves extra time to warm up, mingle, or check out auction items or raffle prizes. It’s a good idea to schedule announcements for 15-20 minutes before the start time. Post-event timing depends on when the round finishes—most likely four-and-a-half to five hours to play the round. Any meal and awards can take place after golf concludes.

Jason Meininger: Definitely speak to the golf staff to see what the options are. Most likely, they will offer an early morning or early afternoon shotgun start. You can guesstimate that the round will take around 5 hours, so plan your meals and post-golf festivities accordingly.

Use your event website to share the tournament’s schedule with participants, as well as information about live scoring.

Q: I want to live score my tournament. How do I make sure my golfers participate in live scoring?

Jason Meininger: One way is to tell golfers that their team’s score will not count unless they use live scoring, or you could offer a separate, valuable prize to one of the teams that live scores.

Cash Dinkel: Overcommunicate to the field leading up to the event about scoring. Send multiple emails to registrants giving them instructions on what app to download and how to use the app to score. It’s a good idea to encourage them to download the app ahead of time, if possible. Also, make sure information about live scoring is communicated to players as they check in for the tournament and during announcements right before the start.

Paul Murcek: I say make it mandatory! Tell golfers that you won’t be accepting paper scorecards, and if they don’t live score with the mobile scoring app you choose, they aren’t eligible for prizes.

Communicate information about live scoring to golfers ahead of the tournament, including where to download the app, how to use it to submit scores, and where to find a team’s live scoring code.

Q: My host golf facility has its own live scoring software, but we’ve sold a leaderboard sponsorship, so I want to use GolfStatus’ mobile scoring. What should I do?

Jason Meininger: Simply have a discussion with the golf course and explain the situation. More than likely they’ll be willing to work with you in one way or another, either using your chosen platform or finding a way to add the promised logo placement to their system’s leaderboard.

Paul Murcek: Remember, you are the customer at the golf facility, so they should be willing to do what they can to accommodate. As long as it is not in the contract that you must use the facility’s software, then it shouldn’t be an issue. In the rare instance that you’re forced to use the golf course’s software, make sure they are aware of what you need to have done to meet what has been promised to your sponsors.

Cash Dinkel: This is something that should be communicated to the golf staff right away. As soon as you decide to live score your tournament, connect the golf course staff with the app and platform’s staff to ensure golf staff understands the tools they have at their disposal on event day. Stress to golf staff that you’ve sold sponsorship recognition through live scoring. If the facility is truly interested in helping you put on the best possible event, they will accommodate. If they aren’t willing to use the live scoring system, make sure they know they MUST add logos to the materials that you’ve promised your sponsor.

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Ask the Pros!

If you have a question for GolfStatus’ PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line!

GolfStatus’ in-house golf fundraising experts, including Fundraising Specialists and PGA Professionals, are here to help your tournament raise as much money as possible for your cause. They’ll help you use GolfStatus’ software to drive revenue and save you and your team time, and offer suggestions and best practices to make your tournament a success. Get started with GolfStatus—with a free event website, revenue enhancers, golf event-specific tools, and much more—all at no upfront cost. Click below to book a meeting with our team to get started!

After two years of success, the Putt Putt Fore Puppies mini golf tournament is back for an even bigger and better year three! Planned by GolfStatus staff, Putt Putt Fore Puppies brings the community together to raise funds for Capital Humane Society (CHS), which cares for homeless pets in Lincoln, Nebraska, and helps them find their forever homes.

Registration is open and live for 2025!

📅 September 12, 2025

🕓 4:00 - 6:30 p.m. (registration opens at 3:30, shotgun start at 4:30)

📍Adventure Golf Center, Lincoln, Nebraska

tournament recap

Here’s a quick rundown of what the tournament accomplished in its first two years:

Year 1: 2023

• Golfers / Teams: 164 / 41 

• Courses: 2 of 3

• Sponsors: 21

• Fundraising Goal: $3,000

• Outcomes: $9,200 donated to CHS

  • $1,100 raised on tournament day

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Year 2: 2024

• Golfers / Teams: 216 / 54

• Courses: 3 of 3

• Sponsors: 31

• Fundraising Goal: $12,000

• Outcome: $15,000 donated to CHS

• $5,500 raised on tournament day

what’s new for 2025

Based on feedback from last year’s participants, the planning team is implementing a few changes 2025 tournament. The scope and format of the tournament will remain the same, but we’re exploring the feasibility of adding an auction and have decided to remove the playoff from the event. Other notable changes:

• New planning team. Planning team members include: Ashley Stahr, Director of Marketing; Payton Prall, Digital Media Manager; Jen Wemhoff, Communications Manager; David Li, Graphic Designer; Dane Stahr, Product Designer; Ty Perkins, Account Manager; Paul Sanger, Account Manager; Nick Koszkewsi, Account Manager; Alex White, Fundraising Specialist; Brenden Holling, Client Success Specialist; Jack Burmeister, Client Success Specialist; Cash Dinkel, Director of Client Success;

• New sponsorships. Nature calls, so a Portapotty Sponsor was added, along with sponsorships for new pet-friendly player gifts to replace koozies.

• New team packages. Two team packages are offered this year—an “all-in” package and a standard package. Both include t-shirts, dinner, gifts, a drink ticket, and round of mini golf for each golfer, but the all-in package includes entry into on-course games and 12 raffle tickets.

• New schedule. Additional time has been built into the schedule to accommodate the extra time required to complete the Backwoods Course and the raffle drawing.

• Pet showcase. Pet owners can purchase a “sponsorship” to show off their beloved pets on the event website and signage at the tournament.

Follow along on our tournament planning journey here and on Facebook and Instagram!

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Thank you sponsors!

Hole Sponsors:

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Partner Snapshot

The Down Syndrome Association (DSA) of Greater Charlotte serves as a vital hub of resources and support for individuals with Down syndrome (Ds) and their families across 12 counties surrounding Charlotte, NC. With a mission to empower and enable individuals with Ds to reach their full potential and become respected members of their community, DSA of Greater Charlotte supports 300-500 families annually through a variety of programs, from early intervention to adult resources. Victoria Coles, DSA of Greater Charlotte's Program and Community Outreach Director, oversees programs like early intervention, parent nights, and educational outreach initiatives, ensuring that no family feels lost or alone.

One of the most impactful programs DSA of Greater Charlotte provides is its summer camp lineup, offering both day camps and sleepaway camps for children and adults with Ds. “We don’t ever want someone to feel like they can’t participate in camp because of financial reasons,” says Victoria. To raise money for camp scholarships, DSA of Greater Charlotte has held an annual golf tournament for nearly two decades. 

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“We don’t ever want someone to feel like they can’t participate in camp because of financial reasons”

— Victoria Coles, Program Director

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The Challenge

When Victoria joined DSA of Greater Charlotte in 2022, she took on the challenge of organizing the golf event. She’s a seasoned event planner, but has little experience with golf. Though the 2023 event was a success, with five sponsors and $33,000 in revenue, there was tremendous potential for growth. 

The event management platform being used also presented logistical hurdles. It required excessive manual coordination and lacked the features needed to fully engage participants and sponsors. With one year of planning under her belt, Victoria knew she needed to make a change. She assembled a planning team that involved board members and past participants to provide diverse insights and share the workload. The group set ambitious goals: to increase revenue, streamline registration, and elevate the overall experience for participants while keeping costs manageable and maintaining the inclusive spirit of the tournament.

The Solution

DSA of Greater Charlotte partnered with GolfStatus, a powerful event management platform designed for charity golf tournaments. After the golf event was nominated for the Play It Forward campaign, the GolfStatus team connected with Victoria. It happened to be at the perfect time, just as she was starting to plan the 2024 tournament and was open to a change. The decision to adopt GolfStatus was driven by several key factors:

• Additional fundraising opportunities. DSA of Greater Charlotte leveraged GolfStatus’ exclusive sponsorships and add-ons to drive thousands of dollars in additional revenue. 

• No upfront cost access to the software. As a nonprofit, DSA of Greater Charlotte qualified to use GolfStatus at no upfront cost, which meant no financial risk and more funds to their mission.

• Ease of use. The planning team worked hand-in-hand with GolfStatus’ client support team to build an event registration website. The intuitive back end made it easy for the planning team to manage registrations, sponsor details, and golfer information with minimal back-and-forth communication.

The Results

The 18th Annual DSA of Greater Charlotte Golf Tournament surpassed its previous fundraising goals, raising over $53,000 for summer camp scholarships and programming at Camp Horizon and Camp Holiday. Here’s how:

Increased Sponsorships

More than double the sponsors signed on to support the golf tournament, with the tournament’s positive reputation organically prompting several new businesses to come on board. The past year’s presenting sponsor jumped at the additional exposure provided by GolfStatus’ Technology Sponsorship on the event website, mobile app, scorecards, cart signs, and live leaderboards. 

“The sponsorships from GolfStatus gave us an immediate return on investment,” Victoria says of the Technology Sponsorship, Pin Flag Sponsorship, and hole-in-one contest sponsorship. “We raised additional money from those in our first year with the platform.” The team bundled GolfStatus’ exclusive Technology Sponsorship and Pin Flag Sponsorships together into one sponsorship that sold for $8,250. They also used GolfStatus’ hole-in-one insurance and leveraged a sponsorship to cover package costs. 

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“The sponsorships from GolfStatus gave us an immediate return on investment. We raised additional money from those in our first year with the platform”

— Victoria Coles, Program Director

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Streamlined Processes

Golf tournament websites powered by GolfStatus are equipped with easy online registration and secure payment processing. Individual golfers, teams, and sponsors could browse available packages, submit their information, and pay right through the website. All participant info drops into the software’s back end, where the planning team could manage player information and sponsor assets. 

Victoria says the software was easy to use and they liked that individuals or teams could register to play. “There wasn’t a constant back and forth with golfers since everything went through the website,” she says. “GolfStatus kept us organized and it was simple to assign teams and make hole assignments right in the software. In general, everything just worked so much better than what we were using before.” GolfStatus’ support team was there to help Victoria seven days a week to answer questions. 

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“GolfStatus kept us organized and it was simple to assign teams and make hole assignments right in the software. In general, everything just worked so much better than what we were using before.”

— Victoria Coles, Program Director

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Elevated Experiences & Revenue Opportunities

Post-event feedback was extremely positive. A survey was sent to participants to collect information to help improve future tournaments. “We got super feedback. Everyone said the tournament was well-planned with great communication,” Victoria says. “Online registration and the overall experience were five out of five!”

Most participants had some connection to the Ds community, so having Ds Ambassadors stationed around the course added to the tournament’s impact. “The Ambassadors are teens and adults with Ds who love to connect with people,” Victoria says. Their presence was a strong reminder of what the tournament was supporting and fostered personal connections that reinforced DSA of Greater Charlotte’s mission.

In addition to the Ds Ambassadors’ presence, several add-ons elevated the tournament experience and drove additional revenue, such as on-course contests (putting, long drive, and hole-in-one), a 50/50 ball drop raffle, a traditional raffle, and mulligans available for purchase. 

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“GolfStatus kept us organized and it was simple to assign teams and make hole assignments right in the software. In general, everything just worked so much better than what we were using before.”

— Victoria Coles, Program Director

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Direct Mission Impact

The 2024 tournament funded scholarships for campers, ensuring that financial barriers won’t prevent families from accessing DSA of Greater Charlotte’s transformative summer programs. “We were able to provide $30,000 in scholarships for families this year from the golf tournament, more than we’ve ever done before,” Victoria says. 

Camp programs at Camp Horizon and Camp Holiday offer enriching experiences for campers with Ds. Activities focus on fun, but foster communication, problem solving, social, and self-advocacy skills. Campers enjoy traditional camp activities such as arts and crafts, water play, music, horseback riding and more that build self-confidence and independence. 

Lessons Learned for the Future

As the tournament’s planning team begins to plan for the next iteration, these lessons learned will help guide them:

• Include complimentary food and drinks. Providing food and drink creates a welcoming atmosphere. Victoria says they’ll continue to keep folks well-fed through donated options like donuts, boxed lunches, bloody marys, and a post-tournament catered dinner.

• Stay organized. DSA of Greater Charlotte’s golf event included signage with clear information, detailed registration instructions, and plenty of volunteers to ensure the day ran smoothly.

• Leverage technology: Using a platform like GolfStatus saved Victoria and her team time, streamlined logistics, and enhanced the event experience for everyone involved.

Building on 2024’s success, Victoria and the planning team plan to refine and expand the tournament in 2025 by:

• Offering larger and more creative raffle prizes

• Exploring new on-course challenges to keep the event fresh and engaging

• Continuing to build strong sponsor relationships, ensuring robust support camp programming

• Leveraging GolfStatus’ revenue enhancers to boost revenue

Golf for Good

GolfStatus is the leading event management platform for charity golf tournaments and fundraisers. It streamlines and simplifies golf events to save organizers a ton of time and has built in tools to raise even money for your cause. Through GolfStatus’ Golf for Good program, nonprofit organizations (and those planning golf events to benefit one) can qualify to use GolfStatus at no cost. Get an event website, online registration and secure payment processing, the ability to collect donations, exclusive sponsorships and exposure, live support seven days a week, and golf-specific tools to make your tournament the best one yet. Get qualified at golfstatus.com/demo.

Corporate fundraising presents a valuable opportunity for nonprofits and businesses to make a meaningful impact on their communities. For nonprofits, it means additional funding, resources, and greater visibility. For businesses, raising money for charity as a third party boosts brand reputation, engages employees, and fosters connections with new audiences.

Whether you’re a nonprofit looking to secure corporate support or a company looking to give back, these key strategies and fundraising ideas will help you maximize your impact.

Skip to:

• Corporate Fundraising FAQ

• Best Corporate Fundraising Idea: Charity Golf Tournament

• Event-Based Corporate Fundraising Ideas

• Workplace Giving & Employee Engagement Fundraising Ideas

• Community-Focused Fundraising Ideas

• Virtual Fundraising Ideas

• Seasonal Corporate Fundraising Ideas

Corporate Fundraising FAQ

What Are the Benefits of Corporate Fundraising for Nonprofits?

• Increased funding and financial stability. Corporate sponsorships and donations create a reliable funding source for nonprofits.

• Expanded audience and brand awareness. Corporate partnerships introduce nonprofit causes to new audiences and raise awareness about important issues.

• Access to valuable resources and expertise. Corporate partners may provide helpful resources like in-kind donations or skilled volunteers, along with industry expertise.

• Long-term strategic partnerships. These collaborations provide ongoing support for sustained impact.

• Increased credibility and public trust. Aligning with respectable brands or well-known businesses helps build trust among the community and with donors.
  

Why Should Businesses Invest in Corporate Fundraising?

• Reputation boost. Corporate giving enhances your social responsibility profile, enhancing and strengthening your brand and reputation.

• Introduction to new audiences and customers. Supporting a nonprofit can help businesses engage with new customers. For instance, fundraising events that attract higher net-worth individuals—like charity golf tournaments—help businesses attract valuable clientele.

• Improved employee engagement. Giving back can boost employee satisfaction and engagement, foster connection between teams, and improve team-building.

• Diverse giving opportunities. There are multiple ways companies can support charitable causes, including in-kind donations, monetary sponsorships, cause marketing campaigns, and more.

Corporate partnerships have a number of benefits for businesses and noprofits.

What Are Some Best Practices for Organizing Corporate Fundraising Events?

For all parties to maximize the impact of charitable partnerships, the following best practices should be considered:

Nonprofits

• Educate partners on any other corporate giving opportunities that may exist to further maximize their charitable efforts, such as matching gifts, volunteer grants, or payroll giving.

• Mobilize your donor network to spread the word about your corporate partner’s contributions, share information about the upcoming fundraising event, and encourage participation.

• Set goals that are both ambitious and realistic, based on past fundraising efforts, successes, and lessons learned.

Businesses & Third-Party Fundraisers

• Be transparent about the scope of your support and involvement in the fundraising event.

• Align fundraising events with your company’s mission, brand, and audience.

• Collaborate with the nonprofit to create compelling event promotional materials, such as a compelling event website with storytelling, visuals, and many opportunities and tiers for involvement.

Both Parties

• Work with partners that share your goals and values for the best possible outcomes for everyone involved.

• Choose the right event that will appeal to each organization’s audiences.

• Follow up after the event to reflect on its success, demonstrate its impact, and express gratitude.

• Create an event plan that details event tasks, assignments, and timelines.

• Outline a budget so both parties are on the same page.

• Use purpose-built tech to effectively and efficiently streamline planning and event management. For example, if you choose a charity golf tournament, choose a solution built specifically for golf, like GolfStatus.

The Top Corporate Fundraising Idea: Charity Golf Tournament

What Is a Charity Golf Tournament?

A charity golf tournament is a premier fundraising event that offers numerous benefits for the host company and benefiting nonprofit. Golf events bring people together like no other event can, combining philanthropy with networking, camaraderie, and an activity people genuinely enjoy. Golfers pay a registration fee to participate as an individual or a team and businesses purchase sponsorships to support the cause.

Charity golf tournaments bring people together to raise money, make connections, and strengthen relationships.

Why Is a Charity Golf Tournament the Best Corporate Fundraising Idea?

• Golf events have high revenue potential. Player registrations, sponsorships, and add-ons such as contests, on-course games, mulligan sales, auctions, and raffles drive revenue.

• Golf tournaments appeal to sponsors. Golf events provide excellent branding and exposure opportunities for businesses of all types, plus access to an audience that can’t be found with any other event.

• Golf events attract decision-makers. Golf attracts corporate executives and higher-than-average net-worth individuals. 90% of Fortune 500 CEOs are golfers, and one in three golfers are in top-level management.

• Golf is more popular and inclusive than ever. Golf continues to see record popularity, attracting new audiences of beginners, women, and young adults.

• Golf builds relationships. Because the focus of the event is on an enjoyable activity, it’s easy for donors and sponsors to build relationships and positive memories that keep them coming back year after year.

• Golf events strengthen community engagement. Golf events planned by a third-party corporate partner deepen community ties and engagement.

• Golf tournaments are customizable. Choose the golf facility, format, and competition level that best suits your combined audiences.

• There are multiple opportunities for support. Golf tournaments offer a plethora of opportunities to support a nonprofit partner—monetary sponsorships, employee volunteering, in-kind donations, and more.

Tips for Launching a Charity Golf Tournament

With the right strategy and tools in place, it’s easier than ever to plan and execute a successful charity golf tournament. Follow these tips:

• Use an event website. A dedicated golf tournament website with online registration makes promotion, registration, sponsor onboarding and exposure, sharing information about your cause, and communication with supporters simple and efficient.

• Offer sponsorship packages at varying price points. This best practice allows businesses with different budget capabilities to support your tournament. High-end exposure, like a pin flag sponsorship, should be sold at a premium,

• Maximize additional fundraising. Incorporate tournament components such as mulligan sales, raffle tickets, auctions, on-course games, and hole-in-one contests to boost fundraising outcomes.

• Enlist volunteer help. Work to engage volunteers from both the corporate partner and nonprofit to help in tournament prep and day-of execution.

Most importantly, use a golf-specific event management platform. Golf tournaments come with a unique set of details that must be handled, including handicaps, hole assignments, team pairings, flighting, and scoring. Standard ticketing software and nonprofit CRMs simply aren’t built to handle this level of specificity without requiring time-consuming workarounds.

GolfStatus’ golf event management software addresses the golf specifics and has baked-in tools to save organizers time and opportunities to raise more money:

• Event websites with online registration, secure payment processing, broad digital sponsor exposure, the ability to collect donations, and more.

• Robust reporting and data management in one easily-accessible web-based platform.

• A user-friendly back end where team members can collaborate, manage payments, track team and sponsorship sales, make hole assignments, and more.

• Reliable live scoring that engages golfers throughout the tournament and makes the tournament more fun.

• Exclusive sponsorships and add-ons to raise thousands more dollars.

• A responsive, in-house client success team comprised of PGA Professionals and fundraising specialists.

For third party fundraisers like corporate entities, GolfStatus can essentially be the bank for the golf event. GolfStatus makes it simple to collect and hold funds that can be paid out directly to the nonprofit after the tournament concludes.

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Other Event-Based Corporate Fundraising Ideas

1. Corporate gala or charity ball

2. Trivia night

3. Charity game night

4. Wine and dine fundraiser

5. Benefit concert (could also accompany your charity golf tournament)

6. Networking event or conference

7. Executive challenges (like dunk tanks or pie-in-the-face challenges)

8. Giving days

9. Corporate field day

Workplace Giving & Employee Engagement Fundraising Ideas

10. Donation matching

11. Payroll giving

12. Company-wide donation challenge

13. Internal company charity raffle

14. Company silent auction

15. Cause-related product sales

16. Peer-to-peer company-wide fundraising competition

17. Office bake sale

Companies can further the impact of their charity golf tournament by holding an accompanying donation drive.

Community-Focused Fundraising Ideas

18. Charity car wash

19. Restaurant fundraising night

20. Food or in-kind item drive

21. Charity run

22. Community festival for charity

Virtual Fundraising Ideas

23. Online fundraising gamification or rewards-based campaigns

24. Social media challenges

25. Crowdfunding campaigns

26. Livestream fundraising event

Seasonal Corporate Fundraising Ideas

27. Halloween costume contest

28. Valentine's candy-gram fundraiser

29. Holiday gift drive

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Final Thoughts

Corporate fundraising strengthens communities, builds partnerships, and makes a lasting impact. Whether you’re hosting a charity golf tournament or launching another fundraising campaign, the right tools and strategies help ensure success.

GolfStatus simplifies golf event planning and management while maximizing fundraising potential. Click below to learn more!

Make Your Golf Event a Swinging Success!

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If your organization isn’t using an event website for your charity golf tournament, you’re missing out on a powerful tool that saves busy organizers like you time, enhances the professionalism of your tournament, and attracts more players and sponsors. Here are six reasons why an event website is a must-have, how to maximize its impact, and how nonprofits can get one at no cost.

An attractive, professional event website is the hub for your charity golf tournament.

1. Event promotion is as simple as sharing a link

A dedicated event website makes promoting your tournament quick and easy. Simply include the link in all your communications—emails, social media, sponsor outreach, even printed pieces. Attendees and potential sponsors are directed to a professional, mobile-friendly event site where they can register a team, purchase a sponsorship, or make a donation with just a few clicks and on any device. Your website should be powered by an event management platform that’s built for golf events and allow you to efficiently capture golf specific details like team members, player handicaps, and more.

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Pro tip:

Add QR codes that link directly to your event website in any printed promotional materials—flyers, postcards, mailed invitations, etc.—to make it easy for golfers and sponsors to commit as soon as they hear about your tournament.

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2. Your tournament gets more credibility & professionalism

An event website presents your tournament—and your organization—in the best possible light. It keeps information organized and showcases your nonprofit’s mission and work, helping attendees and sponsors better connect with your cause. Linking your event site to your organization’s main website strengthens credibility and makes it easy for visitors to learn more and get involved. Sponsors also appreciate the added professionalism and digital exposure that a well-designed event site provides.

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Pro tip:

Choose a platform that allows you to customize your event website with images, videos, and compelling storytelling about your cause.

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Free guide:

the essential guide to golf tournament event websites

This comprehensive guide provides golf tournament organizers with strategies and best practices for using an event website to streamline planning and raise more money from your golf event.

Download the Guide

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3. Online registration streamlines everything

People expect to register and pay for events online these days. An event website makes it easy for golfers and sponsors to commit the moment they hear about your tournament—whether through word of mouth, digital channels, or a personal invitation. Plus, collecting registration and payments through the site means no more manually processing registrations and payments, keeping multiple spreadsheets up to date, or sending receipts. Secure online transactions automate data collection (i.e. donor and sponsor data) and streamlines event planning, reducing administrative work and ensuring your donor database stays up to date for post-tournament stewardship. You’ll collect funds upfront, so you’re not chasing down payments on tournament day, or worse, stuck covering the cost for someone who registered but never paid.

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pro tip:

Use a golf event management platform that includes built-in, secure payment processing and robust reporting features.

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4. sponsors get maximum visibility & exposure

A professional golf tournament website makes it easy to list and sell sponsorship packages that are custom-built to meet your event’s needs, while giving sponsors premium visibility before, during, and after the tournament. Sponsors love the impressions they earn every time someone visits the website to register, check their hole assignments, and see the day’s schedule. Look for a platform that simplifies sponsor onboarding, so logos and assets are submitted right at registration and automatically appear on the site. Sponsors also appreciate additional exposure on live leaderboards and live scoring apps.

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Pro Tip:

Send a final round of promotional emails and social media shout-outs recognizing sponsors a few weeks before the tournament. This provides extra exposure for onboarded sponsors and can even encourage other sponsors to get involved.

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An event website gives sponsors broad digital exposure with every site visit.

5. you’ll save a ton of time & stay organized

Gone are the days of manually processing paper forms, deciphering credit card numbers, cashing checks, reconciling Venmos, and juggling receipts and spreadsheets. With an event website, registrations, add-on purchases (like raffle tickets and mulligans), sponsorships, team pairings, and donations are all managed in one easily-accessible place. It also makes coordinating with your planning team and the golf facility simple and efficient. Staff at the host golf facility can access real-time event details and participant information and print pre-formatted cart signs, score cards, and alpha lists so they’re focused on serving your event and not on back office work. When everything is organized and accessible, everyone saves time (to the tune of 30-40 hours) and effort.

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Pro tip:

Share access to your event management platform with golf staff for easy handling of last-minute logistics like hole assignments, flights, and team pairings.

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6. it’s easy to communicate updates & engage participants

Need to add details or make last-minute changes? An event website makes it simple to keep attendees informed. Whether it’s updating tee times, promoting a hole-in-one contest or high-end auction item, or sharing weather-related changes, updates are made in real time. If your platform includes live scoring and digital leaderboards, you can keep golfers engaged throughout the event while providing extra visibility for sponsors. And you don’t necessarily need to have every tournament detail hammered out before you launch your site—it can be as simple as the date and location, with a note of more details to follow. This lets you get on the radars of donors and sponsors as early as possible.

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Pro Tip:

Ask each of your organization’s board, planning committee, and staff to email or text a link to the event website to at least five people who might be interested in either playing or sponsoring your golf event.

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get a free event website

Nonprofits or third parties hosting a golf fundraiser can qualify for a free event website and full access to GolfStatus’ powerful event management platform at no upfront through the Golf for Good program. Our team can work with you to build a site or guide you through the process. Click below to get started.

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This installment in our PGA Q&A blog series discusses a popular topic for charity golf tournament planners: food and beverage. Food and beverage can play a major role in elevating the tournament experience, but many tournament organizers aren’t sure how to tackle this part of planning. Get insights from GolfStatus’ on-staff PGA Professionals: Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: where do i start in choosing food and beverage for my tournament?

Cash Dinkel: First, determine whether or not you want to have any food and beverage (F&B) associated with your event. Most tournaments we work with offer F&B, and to be honest, it’s become an expectation when playing in these events. Your best bet is to start with the golf facility. Many facilities will have F&B operations on site and will bundle F&B into your tournament package, which makes coordination much easier. Next, determine your budget. You can either wrap the F&B costs into player registrations or sell a sponsorship to cover the costs. Finally, you’ll need to determine if you’ll offer a grab and go/boxed lunch or a sit down meal and if you’ll distribute F&B during play or post-round. Don’t forget to ask about food allergies during registration if you’re offering F&B.

Jason Meininger: Your host golf facility should have a banquet menu for you to choose from and they can offer suggestions on what meals are good options for golf outings. Cost will also be a factor to consider.

Paul Murcek: Start with the facility hosting the event. Some will require that you use their F&B service. Other facilities may allow you to cater a meal or have a sponsor like a local restaurant provide lunch in the cart. Be sure you ask questions when outlining your contract so you and the facility are on the same page with F&B.

Q: I’m trying to decide between a public facility and a country club. Is there a difference when it comes to food and beverage?

Jason Meininger: Yes, there will likely be a difference in both the quality, available options, and cost. I recommend getting menu options from private and public golf facilities so you can compare offerings and costs.

Paul Murcek: More than likely a private country club will have more top-tier options for F&B (but they’ll also come with a higher price tag).

Cash Dinkel: Most country clubs have high-level F&B operations in their facilities, which typically mean a higher quality of food and presentation. Because of that, costs are also typically much higher per person. You can also expect a higher level of service at a country club.

Post-golf dinner, drinks, and entertainment help enhance the overall tournament experience for golfers and sponsors.

Q: If my host facility doesn’t offer food and beverage, what recommendations do you have?

Paul Murcek: At the golf facilities where I worked that didn’t have F&B options, we had recommendations for several local catering companies to offer multiple price points and food options to meet the needs of all events. So definitely ask the golf facility for ideas and recommendations for caterers.

Jason Meininger: When I ran tournaments, we would work with a dedicated catering company to provide a meal for the outing, or give the organizer the choice to find their own provider. We would often see nonprofits work with a sponsor to donate a meal.

Cash Dinkel: Reach out to local restaurants and catering companies to see if they can provide the F&B the day of your event. They may even be willing to donate food and time for some extra exposure at your event. Be sure to check with the facility to see if they will allow you to bring items they don’t offer on property.

Food and beverage is important at all golf events—even mini golf! Participants of all ages enjoy complimentary snow cones at this putt putt event.

Q: What are some ways you’ve seen of tournaments using food and beverage to enhance the tournament experience?

Jason Meininger: Some fun ones I’ve seen:

• Bloody Mary bar on the range for morning events

• Mobile food truck with drinks and light food

• Kegs of beer on designated holes

• Margarita machines on designated holes 

Cash Dinkel: F&B can really change the tournament and make it memorable for golfers and sponsors. Here are some ideas that I’ve seen work well at charity golf tournaments:

• Coolers with water, Gatorade, and snacks on all par three holes that are free to grab.

• Very high-end sit-down plated meals either the night before the tournament or the evening of the event.

• Grab-and-go breakfast before the event starts, or lunch if it’s an afternoon start.

• On-course tasting stations of food and beverages. This is great for local restaurants and caterers, and another sponsorship option.

• Chick-fil-A delivered on the course to golfers as they were playing.
  

Q: Should we offer food and beverage to volunteers? What about golf staff?

Cash Dinkel: 100% for volunteers. They are donating their time and energy to help your event, so definitely make sure they have food and drink available to them throughout the tournament. It’s also nice to offer the golf staff food and beverage, but definitely not expected.

Jason Meininger: Yes, definitely to volunteers. If there’s enough available, I would offer it to golf staff as well.

Paul Murcek: In my experience, it’s a courtesy to provide food for the tournament’s volunteers, as well as the golf staff.

Tournament organizers can opt for a sit-down meal or grab-and-go options.

Q: What is the standard range I can expect for gratuity on food and beverage at my golf tournament?

Paul Murcek: I’d say you can expect a charge of 18% to 20% on large orders at a private golf facility.

Jason Meininger: It really does vary from facility to facility, but I’ve seen 18% to 20% as a standard.

Cash Dinkel: This is totally up to the facility. Most will have gratuity built into the pricing and should be discussed before signing a contract. While I agree with my colleagues that 18-20% is a fairly standard range, be prepared for a wider range depending on the facility.

Q: Do you recommend having drink tickets, complimentary beverages (alcoholic or nonalcoholic), or a cash bar?

Cash Dinkel: Yes to any of the above. Making sure your participants have access to beverages the entire time they are at your event is a must. Most events will have a traditional cash bar. The next most popular option is giving each player one or two drink tickets with their registration, then they can pay for anything from the cash bar after using their tickets. I would say it’s not very common to have complimentary beverages, simply because of the cost. That being said, finding a sponsor to cover the cost of drink tickets for players is a great way to get that cost covered and provide an additional sponsorship opportunity.

Jason Meininger: Most events I’ve seen provide drink tickets. If you can get a sponsor for the beverage cart or bar service, then you could provide complimentary drinks.

Paul Murcek: If you can find a sponsor or sponsors to pay for complimentary drinks, this is a great way to increase the fun of the tournament and keep golfers and sponsors coming back.

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Ask the Pros!

Do you have a question for GolfStatus’ PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might be featured in a future blog post or an upcoming GolfStatus webinar!

Get started with GolfStatus at no upfront cost! Get an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more—plus access to GolfStatus’ in-house client success team (including knowledgeable PGA Professionals and fundraising specialists). Click the button to book a quick 15 or 30-minute meeting, a full demo, or get started in the software on your own!

Partner Snapshot

The Arizona Chapter of the American Foundation for Suicide Prevention (AFSP) is a driving force for suicide prevention, education, and support within Arizona. With a mission to save lives and bring hope to those affected by suicide, the chapter provides outreach opportunities, survivor support resources, educational prorams for schools and workplaces, and events like community walks and the annual golf fundraiser.

Gina Gillis, the special events manager for Arizona and New Mexico, has a deeply personal connection to the cause. Gina’s journey with AFSP began as a volunteer after the tragic loss of her son to suicide, serving as the chair for a community walk and board member before transitioning to her current staff role. “Our work helps people understand that they’re not alone,” Gina says. “We connect people and families who are struggling with resources to help them cope.”

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“Our work helps people understand that they’re not alone,” Gina says. “We connect people and families who are struggling with resources to help them cope.”

— Gina Gillis, Special Events Manager

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The Challenge

The annual golf tournament was spearheaded by Dave Canham, who was mourning the loss of his son, Sean, to suicide. Together with Sean’s brother, Evan, who played golf competitively and had fond memories of hitting balls on the range with Sean, they launched a one-of-a-kind golf event: the Golf for Hope glow-in-the-dark golf tournament.

Held at night to escape Arizona’s intense heat and provide a unique, engaging experience, Golf for Hope’s glow-in-the-dark format required thoughtful planning. Glow-in-the-dark golf balls, illuminated pin flags, and glowing signage were implemented to create a magical atmosphere while ensuring playability and safety. 

Golf for Hope raised about $3,000 and attracted 25 golfers in its inaugural year in 2019. As the tournament grew, so did the logistical challenges and the need for better processes and tech tools than the chapter’s CRM could provide. Manual registration—through the CRM and emailed information—not only increased the organizers’ workload but left room for errors and inefficiencies.

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“We wanted a solution that was simple to use and didn’t come with a big price tag”

— Gina Gillis, Special Events Manager

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The Solution

In 2023, Dave teamed up with Gina at the chapter office to explore better ways of planning and executing a successful Golf for Hope. Gina had learned about GolfStatus from a colleague, so she and Dave got a product demo and liked what the platform offered to streamline planning and enhance the participant experience. “We wanted a solution that was simple to use and didn’t come with a big price tag,” Gina says. As a nonprofit, AFSP Arizona qualified to use GolfStatus at no upfront cost, which was a major selling point for the planning team.

After the AFSP national office vetted the software, including reviews from IT, finance, and events management, GolfStatus became an integral tool for the chapter, simplifying event logistics and enabling the team to focus on delivering a great event. “We were so excited when we got the ok because we could see how it would make everything easier,” Gina says.

Key Solutions:

• Ease of Use: Gina isn’t a golfer, but was able to easily navigate throughout the intuitive platform’s back end.

• Support & Expert Advice: Glow for Hope worked hand-in-hand with GolfStatus’ in-house client success team to build their tournament. The continuity of working with the same rep, while also being able to access front-line support seven days a week, provided peace of mind for the planning team.

• Custom Event Website: The GolfStatus platform provided a professional, user-friendly site that made promoting the tournament, showcasing sponsors, and facilitating registrations easy and efficient.

• Online Registration: Replacing cumbersome manual processes and clunky workarounds using the chapter’s CRM, GolfStatus allowed golfers to register and pay online seamlessly. This eliminated the need for email-based communication and time-consuming manual tracking and keeping spreadsheets up to date. Online registration includes secure payment processing and automated receipts.

• Sponsor Onboarding & Recognition: The event site gives sponsors the ability to purchase their chosen packages and upload logos and messaging right at registration, helping them start earning impressions right away. Sponsors get prominent exposure on the event website and app, offering valuable visibility.

• Live Scoring: Participants enjoyed using GolfStatus’ mobile app for real-time scoring, adding more engagement and additional sponsor exposure, and also made finalizing the tournament’s results much quicker. 

• Data Management: Golfer information drops into GolfStatus’ back end, where Gina and the planning team could access real-time information. They could create and manage foursomes and assign holes right in the software.

The Results

The 5th annual Golf for Hope tournament was a resounding success, raising nearly $34,000. This total represents a significant increase in golfer participation compared to previous years, demonstrating the event’s growing appeal.

The innovative glow-in-the-dark theme adds an element of “magic” to the event, according to Gina. “My favorite part is how beautiful it is!” she says. Glow-in-the-dark golf balls, lit pin flags, and glowing signage for sponsors add to the vibrant atmosphere. “As it gets darker you can see arcs of light as people are playing,” Gina says. “The lit sponsor signs really call attention to the sponsors, too.”

Additional activities, like a cart-decorating contest judged by a panel, putting and chipping challenges, and a glow-in-the-dark ball launcher game, add to the fun and help generate additional revenue. A pre-tournament dinner gave attendees the chance to mingle, purchase raffle tickets, and participate in other buy-ins.

Highlights:

• Enhanced Efficiency: The GolfStatus platform eliminated the need for spreadsheets and manual tracking, significantly reducing the planning team’s workload and saving hours of time.

• Improved Sponsor Engagement: The platform’s ability to showcase sponsors’ logos and contributions boosted sponsor satisfaction and retention. Sponsors appreciated the lit signage that made their support highly visible during the night-time event.

• Positive Feedback: Participants praised the unique glow-in-the-dark format and the event’s overall organization and professionalism. 

• Community Impact: Proceeds from Golf for Hope support AFSP’s mission by funding local and national programs. Half of the funds stay with the chapter for local programming that supports families, advocacy, and education, while the other half helps fund research at the national level.

The Future

While the current host course’s intimate setting adds to the event’s charm, the chapter is exploring larger venues to accommodate the tournament’s growth while maintaining the unique atmosphere that sets Golf for Hope apart. Relationships with the course staff have been invaluable, with their flexibility and support being a key factor in the event’s success.

AFSP Arizona plans to build on the tournament’s steady growth and success by incorporating feedback from participants and sponsors. Plans for future interactions of Golf for Hope include:

• Continuing to include popular elements like the glow-in-the-dark ball launcher and cart-decorating contest.

• Exploring options for a larger venue to welcome more participants while preserving the event’s intimate feel.

• Leveraging GolfStatus to further streamline operations, raise additional funds, and enhance the golfer and sponsor experience.

The planning team, composed of passionate volunteers and board members like Dave, is committed to making each year’s event better than the last. The group meets on a regular basis throughout the planning process and post-event to ensure continuous improvement.

Lessons Learned

Gina emphasizes the importance of having a dedicated planning team and leveraging technology to simplify logistics. “I would tell other tournament organizers to spend time exploring all the features of GolfStatus,” she advises. “You won’t know what you’re missing if you don’t know it’s there!” 

She also highlights the value of engaging passionate volunteers who are committed to the cause. Many of the event’s volunteers are loss survivors themselves, bringing a deep personal connection to their roles.

Sponsors, many of whom are returning supporters, play a crucial role in the tournament’s success. Gina says building strong relationships with sponsors and understanding their needs have been key strategies for ensuring their continued involvement.

The Golf for Hope tournament exemplifies how creativity, strategic planning, and the right tools can elevate a fundraising event. By blending a unique concept with GolfStatus’ technology, AFSP Arizona delivered an unforgettable experience that not only raised critical funds but also fostered community and awareness around suicide prevention. As the event continues to grow, it’s a prime example of innovation and impact in nonprofit fundraising.

Golf for Good

GolfStatus is the leading event management platform for charity golf tournaments and fundraisers. It streamlines and simplifies golf events to save organizers a ton of time and has built in tools to raise even money for your cause. Through GolfStatus’ Golf for Good program, nonprofit organizations (and those planning golf events to benefit one) can qualify to use GolfStatus at no cost. Get an event website, online registration and secure payment processing, the ability to collect donations, exclusive sponsorships and exposure, live support seven days a week, and golf-specific tools to make your tournament the best one yet. Get qualified at golfstatus.com/demo.