GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—continue to share their insights and experiences in this ongoing PGA Q&A blog series. They’re back for another installment, this time talking about a popular revenue enhancer at charity golf tournaments—on-course games.

Q: We want to have games on some of the tournament holes. How many is too many? How many do you recommend?

Cash Dinkel: I would say keep it to six or fewer. Four is a great sweet spot. You don’t want to have too many games that it impacts the pace of play too much, but games can be a great way to earn some extra money from golfers.

Paul Murcek: I wouldn’t recommend doing more than six, especially if the games will slow down the tournament’s pace of play.

Jason Meininger: I would say between three and six games is about right. If you have too many, it will slow down the pace of play, and no one likes getting stuck waiting at a hole.

Q: What are some of the best on-course games you’ve seen at charity golf tournaments? What made them great?

Jason Meininger: A few I’ve seen work well at charity tournaments:

• Beat the Pro. On a par three hole, a Pro (could be the course’s golf pro, a professional golf entertainer, or other person) hits a shot and golfers pay to hit the same shot. They win a prize if their shot is closer to the hole. Golfers feel great if they can beat the pro!

• Air cannon. Golfers pay $20 (or other amount) to shoot the air cannon as their tee shot. This is really popular—it’s fun to shoot the cannon.

• Chip into a small pool. Golfers pay to hit a chip shot to land in the pool to win a prize.

Cash Dinkel:

• Use the Pro’s shot. Each team pays $20 or so and gets to hit their next shot from where the Pro hits their shot. This is very popular on par threes and par fives if the Pro hits the ball a long way.

• Closest to the pin, long drive, or longest putt contests. Sell a sponsorship to pay for the cost of the prize (and a little extra revenue), and the winners get golf shop credit or another prize.

• Beat the Pro. Another variation on what Jason mentioned is that each team pays $100 to go against the pro. If the team is closer than the pro on the tee shot, the team gets a one on that hole; if not, the hole is played normally. Another option is to give additional raffle tickets to teams who win.

• 50/50 putting contest. Set up a medium difficulty putt, maybe 20 to 30 feet. Golfers pay $20 per attempt with unlimited attempts. Everyone who makes the medium difficulty putt then gets to attempt a very difficult putt of 40 to 50 feet. If a golfer makes the difficult putt, they split half the entry fees with the host organization.

Habitat for Humanity of Columbus, Nebraska features a putting contest at their annual golf fundraiser, in which golfers use various building tools (two by fours, levels, sledgehammers, etc.) to putt.

Q: How about the worst on-course games? Why were they the worst?

Paul Murcek: Any game games where there’s too much time between golf shots. An example is where a golfer has to spin around and make themselves dizzy before hitting a golf shot. Although it is funny, it slows down play, and in the end, slow play is the biggest killer of repeat golfers and sponsors at a golf event.

Cash Dinkel: The String Game. No one wants to hold onto and cut a string throughout the day. Most people don’t grasp the game, and a lot of teams use it differently, making it not ideal.

Q: How do we maintain the pace of play with on-course games?

Jason Meininger: Bottom line—don’t overdo the games, or it will slow down the pace of play.

Cash Dinkel: Make them simple and easy to understand, and don’t do more than six. Games that are a part of normal play (like tee shots or putts) mean it won’t take more time than needed to play the hole.

Paul Murcek: I echo what Cash said about having games or contests that are part of normal play, like closest to the pin, beat the pro on a par three, or longest drive, to not affect the pace of play. Utilize volunteers who understand golf and suggest a window of no more than 15 minutes for a team to play a hole to keep a brisk pace of play (15 minutes per hole on an 18-hole golf course means a round of about four hours and 30 minutes).

When done properly, on-course games won’t slow down the tournament’s pace of play.

Q: Will golf course staff help run on-course games, or do I need volunteers?

Cash Dinkel: More often than not, your team will be tasked with staffing those contests. It’s a question to ask the golf facility, but I wouldn’t expect them to do that. They can usually assist you with setup.

Paul Murcek: You will definitely need volunteers or staff members from your organization. In my experience, golf course staff won’t help with on-course games in most cases.

Jason Meininger: Course staff will usually not run the games for you, so getting volunteers is the best option.

Q: Do golf facilities generally have any restrictions on the on-course games allowed? If so, what are they, and how can we work with the facility to make everyone happy?

Cash Dinkel: I’ve never heard of a golf course limiting on-course games. If there are concerns about pace of play or the need to protect the integrity of the course, they may say no to some on-course games. So make a point to communicate with the course what your plans are for games and contests, so there are no surprises on the day of the event.

Paul Murcek: Not to my knowledge, but every golf facility is different and may have different rules. Ask the pro if they have games that are not allowed.

Jason Meininger: I have never heard of a course restricting the number of on-course games, but like the other two said, be sure to talk with the golf staff to be sure.

---

Ask & Work With the Golf Fundraising Pros!

If you have a question for GolfStatus’ PGA Professionals, send it in an email to [email protected] with “PGA Pro Question” in the subject line!

Nonprofits, charities, and third parties holding golf events to benefit one can qualify to use GolfStatus’ tournament management software at no upfront cost. Our in-house team of golf fundraising experts, including PGA Professionals and Fundraising Specialists, is here to help save you time and raise the most money possible. Get started with GolfStatus by booking a meeting with our team—click below!

by Logan Foote, Sales and Education Director at GolfStatus

Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining positive exposure for their brand to an audience of their ideal clients or customers. Charity golf tournaments do both, making sponsorships a win-win opportunity for your nonprofit and sponsoring businesses.

Knowing who to ask—and how to ask them—is key to successfully securing golf tournament sponsorships.

---

Table of Contents

What Are the Benefits of Golf Tournament Sponsorships?

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

What Are Some Best Practices for Golf Tournament Sponsorships?

Sample Golf Tournament Sponsorship Tiers

---

What Are the Benefits of Golf Tournament Sponsorships?

For Businesses

Golf tournaments have a unique value proposition for businesses. With the right event management platform, sponsors get high engagement with an affluent audience of golfers through exposure before, during, and after the tournament that’s non-intrusive, but memorable. Businesses also benefit from:

• Exposure to the golfer demographic, an especially desirable marketing target for sponsoring businesses that includes middle to high-income individuals. Consider the following data points about the average golfer:

  • Average age: 46

  • Average household income: $125,000

  • Average net worth of golfers: $768,000

  • 33% are top-level managers

  • 25% own their own business

  • 83% own securities

  • 91% are homeowners

  • 83% regularly take vacations

  • 74% dine out at least once a week

Many businesses are interested in gaining exposure to the golfer demographic, which gives your golf tournament an edge in recruiting sponsors.

• Multiple exposure touchpoints across the event management platform, earning impressions throughout the tournament.

• Positive brand lift that comes with being associated with and supporting a good cause.

• Increased customer loyalty from people who value businesses that give back to the community.

• Community engagement in a casual setting and as part of a fun and memorable event.

• A competitive advantage in employee recruitment. In fact, 71% of employees think it’s important to work at a company that gives back through philanthropy.

For Nonprofits

Nonprofits stand to gain even more from golf tournament sponsorships, including:

• Financial support to make the tournament a success and help power their missions.

• Strong partnerships with sponsoring businesses that can open doors to high-level donor relationships.

• Credibility, especially for first-year or young events. Having a well-known business involved as a sponsor helps build a positive reputation.

• Access to new audiences when the sponsor promotes the tournament to their audiences, giving the tournament and the cause increased visibility.

What Types of Businesses Should We Target for Golf Tournament Sponsorships?

When it comes to how your organization will secure sponsors for your golf tournament, targeting the right businesses is crucial:

• Start with businesses you already have a relationship with. They don’t have to be previous sponsors—they could be corporate entities that your volunteers or board members own or even those that are within your supporters’ sphere of influence. 

• Look for businesses that want to reach golfers. Ideal candidates to reach out to are businesses interested in getting their brand on the radar of affluent, influential members of the community—the same folks spending their time on the golf course. 

• Target local businesses in the industries outlined below that have a generally wealthier clientele.

• Target regional and national companies where you have a connection or those that are headquartered or have offices in your area.

1. Food & Beverage

Your golf tournament likely incorporates food and beverage into your golf tournament in some way, perhaps boxed lunches, drink tickets, a cocktail hour, or a banquet. Golfers likely frequent local dining establishments, making it a great option for these businesses to get eyeballs on their brands. Consider reaching out to the following businesses in the food and beverage industry:

• Restaurants (including locally owned, farm-to-table, and upscale)

• Wineries/vineyards

• Beverage distributors

• Sports and cocktail bars

How to Win Their Support

These businesses make great sponsorship prospects because they can customize their engagement. For instance, if outside food and drink are allowed by the golf course, you might ask these businesses to donate or discount catering for your golf tournament. They might also be interested in providing samples of a signature dish or drink on a hole or simply contributing money towards the cause.

2. Healthcare

Healthcare providers are valuable sponsor prospects because they are community-minded and your goals likely overlap: improving the quality of life for residents. Research the following healthcare providers in your area:

• Primary care physicians

• Dentists/orthodontists

• Chiropractors

• Physical therapists

• Surgery practices

• Dermatologists

• Other specialty practices

How to Win Their Support

When pitching to potential healthcare sponsors, emphasize how your cause impacts their patients and their field of medicine as a whole. If your cause is related to improving healthcare for your beneficiaries, sponsoring your golf tournament could lead to a broader partnership or support of a specific project.

3. Sports & Fitness

This industry is a perfect target because of its direct tie to your fundraiser’s medium: golf. Reach out to these types of businesses in your area:

• Gyms/fitness centers

• Personal trainers

• Sporting goods stores

• Golf equipment stores

How to Win Their Support

Businesses in the sports and fitness space are often ideal candidates for an in-kind sponsorship and may be more inclined to donate goods like golf balls, tees, or even clubs for player swag bags, pin prizes, auction items, or raffle prizes. That being said, these businesses also want the broad exposure a monetary sponsorship brings.

4. Business-to-Business & Financial Services

These businesses typically cater to affluent clientele, which makes your tournament a great opportunity for them to attract new customers. Pitch a sponsorship to the following businesses in your community:

• Financial advisors/wealth management services

• Insurance companies/agents

• CPAs/accounting firms

• Banks/credit unions

• Advertising agencies

• PR companies

• Technology companies

• Consultants

How to Win Their Support

For companies that cater to other businesses or for financial service professionals who manage important assets for their customers, building a personal connection is everything. Win these businesses over by offering opportunities to network and mingle with potential clients face-to-face, like a booth on a tee box or during a cocktail hour.

Home service industry businesses are good options for golf tournament sponsorships.

5. Home Services

Most of your golfers likely live independently and can benefit from solid connections in the real estate world. Approach the following home services businesses to be sponsors:

• Home builders

• Architects

• Real estate companies/agents

• Home remodeling companies/contractors

How to Win Their Support

Nearly 70% of golfers own a home. These types of businesses jump at the chance to show off their properties and services at your golf event, perhaps with a tent on the course. Home builders and remodeling companies can showcase their work and high-quality materials and real estate professionals have the opportunity to show off their listings and upcoming open houses.

6. Luxury Brands

As golf is commonly seen as a luxury sport, it makes sense that luxury brands and service providers would fit in at your tournament. Consider contacting:

• Jewelers

• High-end clothing brands

• Local boutiques

How to Win Their Support

Similar to sports and fitness providers, these businesses would benefit from an in-kind sponsorship with your organization. An effective tactic is to use their in-kind gifts as high-end raffle or auction items, boosting donations for you and brand recognition for them.

7. Travel

The vast majority of those in the golfer demographic regularly take vacations and over half have purchased a vehicle in the past year, making these businesses hungry for exposure to this audience:

• Car dealerships

• Car services

• Rental car companies 

• Travel agencies

• Hotels and resorts

How to Win Their Support

Beyond monetary sponsorships, consider approaching travel services for in-kind donations. Vacation packages, hotel or resort packages, travel vouchers, or even timeshares work well as raffle prizes or auction items.

Allowing sponsors the opportunity to engage with golfers or offer product demonstrations is a great perk to include in sponsorship packages.

What Are Some Best Practices for Golf Tournament Sponsorships?

Sponsorships are where your tournament will likely raise the most money. 

• Offer multiple opportunities for support. Give businesses with marketing or philanthropy budgets of all sizes the chance to get involved with multiple sponsorship tiers or packages at varying price points.

• Leverage digital exposure. Use your event management platform to provide digital sponsor exposure that guarantees impressions throughout the tournament’s lifespan. There’s no overhead cost to your nonprofit and sponsors love the added exposure.

• Engage sponsors before, during, and after the tournament. Communicate with them as soon as they come on board, share updates as the tournament gets closer, recognize them during the event, and send a heartfelt thank you after the tournament concludes.

• Report on ROI. Wow your sponsors by sending a report after the tournament that details each deliverable you promised, outcomes, impact stories, testimonials, and imagery to demonstrate the ROI of their support.

Perhaps the most important best practice is using a tech platform like GolfStatus to manage your tournament’s sponsorships. Prospective sponsors should be able to browse available packages on your dedicated tournament website, then submit payment and assets right through the platform. They start to earn impressions right away, and you’re not burdened with time-consuming back and forth to secure payment, logos, and messaging. What’s more, you get access to new sponsorship options that drive revenue:

• Technology Sponsorship

• Pin Flag Sponsorship

• Hole-In-One Contest Sponsorship

Master sponsorship management with a specialty solution

Book a Meeting With GolfStatus

Sample Golf Tournament Sponsorship Tiers

Your golf tournament’s sponsorship offerings should be customized to your event and organization’s needs. A good rule of thumb to consider when building sponsor packages is to look at your tournament’s hard costs and create a sponsorship that covers those costs and adds additional revenue.

How you price these packages depends on a number of factors, including the type of golf facility (public or private), the number of golfers, and the sponsor perks you’ll provide. It’s a good idea to offer sponsorships at varying levels, tiers, and price points to allow businesses with different budgets to support the event. Don’t be afraid to work with prospective sponsors to create custom sponsorship packages that fit both the sponsor’s and your tournament’s needs.

Sponsor logos should always be included on your golf tournament website, earning them valuable impressions before, during, and after the tournament, as well as in the accompanying live scoring mobile app.

Title or Presenting Sponsor (often includes GolfStatus’ Technology Sponsorship)

The highest tier of sponsorship with the highest price. This sponsor should receive broad recognition on all promotional materials, throughout the tournament, and include one or more teams. Folding in the Technology Sponsorship adds additional value and robust exposure throughout the GolfStatus platform.

Gold / Silver / Bronze Sponsor

This tier of sponsor may or may not have hard costs associated with it and can be considered pure tournament revenue. The accompanying sponsor benefits should be enough to justify the business’ investment and often include one or more teams.

Pin Flag Sponsor

Pin flags not only give your tournament a professional feel, but they offer unprecedented visibility throughout the golf course. Sell separate front and back nine flag sponsorships or bundle them into one sponsorship for all 18 holes.

Food Sponsor (breakfast, lunch, dinner, snacks, etc.)

This sponsorship should cover the cost of the associated food and provide the sponsor’s logo on boxed lunches, banquet tables, snack packages, etc. An in-kind donation of food or beverage works well here (if the host golf facility allows outside food and beverage).

Hole-In-One Contest Sponsor

Hole-in-one contests offer premium exposure and associate the sponsor with a fun and exciting tournament component. Selling a sponsorship covers the cost of the hole-in-one insurance. Separate sponsorships can be sold for each contest hole, if desired.

Other Contest Sponsor

If your tournament includes contests such as putting, chipping, closest to the pin, or longest drive, you can significantly boost revenue by selling a sponsorship for each and allowing the sponsor to run the contest and engage with golfers.

Beverage Cart Sponsor

One of the most popular parts of any golf tournament is the beverage cart! Add a sponsor’s logo to the cart and offer them the chance to ride around the course and interact with golfers. The sponsorship could cover the cost of beverages, if desired.

Game Sponsor

On-course games add even more fun (and fundraising) to your tournament. You might sell a sponsorship for each game or a comprehensive games sponsor. Volunteers from the sponsor could be in charge of running the game.

Hole Sponsor (with or without a team included)

This is often an entry point for companies as they come at a lower price point and you can sell one or more for each hole. Signage on each hole, as well as their logo in the live scoring app, provides excellent exposure and a great experience for the sponsors playing in the event. Hole sponsorships can also include a team, if desired.

---

Sample Golf Fundraiser Sponsorship Packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

---

Get Exclusive Sponsorships With GolfStatus

GolfStatus makes onboarding and recognizing sponsors simple. The platform includes exclusive sponsorships that help raise thousands more dollars for your cause. Nonprofits and organizations planning a golf event to benefit one can qualify for no-cost access to GolfStatus’ golf event management platform through the Golf for Good program. Click below to get qualified or email [email protected].

Sponsors want results, so you need the right tools.

Book a meeting with GolfStatus for smarter sponsorship management!

partner snapshot

In 2010, when Joe Merry was facing a long battle with cancer, his good friends Jacob Ferreira and James Fahey wanted to help. They organized a golf fundraiser to help cover his expenses while he was unable to work during cancer treatment, enabling him to focus solely on getting healthy during his recovery.

Hope Strengthens Foundation founders, from left: James Fahey, Joe Merry, and Jacob Ferreira.

While Joe went into remission and is cancer-free, Jacob and James realized that there was a pressing need for this type of help and support, and that their efforts were scalable. Hope Strengthens Foundation (HSF) was born out of Joe’s strength and courage and the desire to “do what we can to help people,” Jacob says.

They made a long-term commitment and strategy to provide the same support given to Joe to as many other people in need as possible. HSF’s mission is to provide critical financial support to individuals and families facing life-threatening illness, disability, or recovery from traumatic injuries.

the challenge

What was initially a one-off event evolved into a signature fundraiser for HSF to provide financial assistance for medical expenses, equipment purchases, travel costs, and other expenses, as well as scholarship programs to support students in need who are pursuing careers in healthcare. “We serve 50 to 100 families on an annual basis, primarily in New England, but have helped patients in 15 states,” Jacob says.

As the golf tournament grew, so did the complexity of managing its planning and execution. Manually collecting and managing team registrations, sponsorships, and donations placed a heavy administrative burden on Jacob and his team of volunteers. They needed a purpose-built solution for golf tournaments, one that would reduce the time spent on logistics and allow them to focus on what matters most: meeting urgent patient needs.

A dedicated event website made it simple to promote the tournament, register golfers, and sell sponsorships.

the solution

After researching donation platforms and event management tools, Jacob discovered GolfStatus. After watching a GolfStatus webinar and seeing a live demo, he was sold. “It was immediately clear that GolfStatus was built exactly for what we needed,” Jacob says. “The transition and onboarding were smooth, and it gave us everything in one place.”

HSF came on board with GolfStatus in 2022 to help:

• Automate team and individual registrations. Jacob says online registration has been a game-changer for the tournament, collecting information and payment in one easy step without any manual lift.

• Sell sponsorship packages and provide digital exposure. Sponsors could purchase their packages via the dedicated tournament website and upload logos and links, giving them instant exposure.

• Streamline planning. Jacob says, “The administrative lift before GolfStatus was so much higher. It’s easier now to just push the link out to our networks and let the registrations roll in.”

• Boost revenue with new sponsorships and add-ons. HSF leveraged GolfStatus’ exclusive Technology Sponsorship, pin flags, and hole-in-one insurance to round out its premium sponsorship offerings. They also received a donated Dormie Network Stay and Play package from the Dormie Network Foundation, which was included in the tournament’s live auction.

Hope Strengthens Foundation utilized GolfStatus’ branded pin flags offering.

GolfStatus became an essential planning partner for the golf outing, while backend support and customer service made the process even more seamless.

---

“The GolfStatus platform is exceptional, and the people behind it are just as exceptional.”

— Jacob Ferreira, Executive Director at Hope Strengthens Foundation

---

the results

The 2025 tournament marked its 13th year, raising over $56,000, which can immediately be put to use helping patients with care expenses. This take represents a 15% increase in sponsor revenue year-over-year, and the tournament continues to trend upwards in both turnout and dollars raised, due in part to GolfStatus’ solutions over the past few tournaments.

Jacob explains that the golf fundraiser, held each May, gets HSF through the first third of the year, which is mostly spent fundraising. “The golf tournament is a major pillar of our fundraising,” he says. His planning team is made up of about 10 volunteers who all love golf and love the sport’s ability to connect people and bring them together for an important cause.

The golf tournament is more than a fundraiser, it’s an opportunity for the community to connect around a cause and support patients.

more than a fundraiser

HSF’s golf tournament isn’t just a fundraiser; it’s a community gathering grounded in friendship, service, and impact. The field of golfers and sponsors typically return year after year and have evolved into regular donors to the Foundation.

By freeing up time, increasing efficiency, and supporting meaningful donor and participant engagement before, during, and after the tournament, GolfStatus lets Jacob and the volunteer planning team focus on enhancing the tournament experience each year. “Yes, the golf fundraiser is important for our mission, but the mission doesn’t happen without our supporters. A great experience is another way we can say thank you.” From a post-golf live auction led by NHL Hall of Famer Ray Bourque to a silent auction and heartfelt beneficiary stories, every detail of the tournament is intended to give participants the best possible memories of the event.

NHL Hall of Famer Ray Borque serves as the auctioneer at the post-round live auction.

What’s next?

Jacob says they’re always thinking about the tournament’s growth, but don’t want to dilute the player experience. They’re exploring adding a second course to double the number of golfers, but are being strategic so they don’t sacrifice the quality that participants have come to expect. The growth plan includes GolfStatus to continue to boost efficiency and drive revenue.

---

“Our partnership with GolfStatus has been instrumental in the tournament’s success. We can’t do it without the tech and expertise that lets us focus on our mission.”

— Jacob Ferreira, Executive Director at Hope Strengthens Foundation

---

From a mission standpoint, HSF will continue to strengthen its partnerships with area medical facilities’ patient service programs, including the Dana Farber Cancer Institute Pediatric Resource Program, Massachusetts General Cancer Center, and Home Base Veteran and Family Care in Massachusetts and Mass General Cancer Center at Wentworth Douglass Hospital in New Hampshire. Each hospital has a fund, subsidized by HSF, that supports patient needs identified by their care teams.

“Our goal is to quickly address the needs of these patients and families so they can focus on getting healthy,” Jacob says. “The golf tournament is a major driver to achieving that goal.”

golf for good with golfstatus

As a nonprofit, Hope Strengthens Foundation was able to utilize GolfStatus’ golf event management platform at no upfront cost. An event website made promoting the event, registering golfers, and selling sponsorships easy and efficient, and GolfStatus’ in-house client success team was there every step of the way to help make the golf tournament a success. Find out how you can take advantage of GolfStatus for your next golf event by booking a quick meeting with our team.

Get Started With GolfStatus at No Upfront Cost

Book a Meeting to Learn More

There’s an important golf tournament to-do that often gets lost in the shuffle of securing a golf facility, promoting the event, recruiting sponsors, registering golfers, and finalizing details: branding. And while it might just seem like just one more task to cross off your list, branding plays a critical role in the success of your golf event.

Branding your tournament is a key factor in its success! Project Purple uses consistent brand colors and the organization’s logo in its golf tournament branding.

Branding your tournament is more than just slapping your logo on a flyer and calling it a day. Strong, consistent branding can elevate your tournament in big ways, building credibility, making your event more recognizable, helping attract sponsors and participants, and giving you a more professional, polished look. 

Let’s break down why branding matters for your tournament and how to build a cohesive brand—no design degree required.

Why Branding Matters for Your Golf Event

1. It Builds Trust

A clean, consistent visual identity helps people take your tournament seriously. When your materials look polished, potential sponsors, golfers, and donors are more likely to want to be part of it. They see that you’ve put care and thought into your event, and they can assume the overall tournament experience will reflect that, too.

2. It Creates Recognition

If someone sees your tournament’s logo on a flyer, then again on a social media post or in an email, and again on a t-shirt—guess what? They’re more likely to remember it! Branding keeps your tournament top-of-mind, helping grow participation and support for your mission.

3. It Makes Your Event Stand Out

There are a lot of charity golf tournaments out there. And while that’s certainly not a bad thing, it does make it a bit harder to stand out. That’s where branding comes in. Good branding makes your tournament pop. Whether it’s a clever logo, a bright color scheme, or a unique event name, these elements help make your tournament memorable.

4. It Improves Your Marketing

Clear branding makes it easier for you and your team to create marketing materials that look good and work well. From social posts to printed flyers to digital ads, branding helps ensure your marketing efforts are cohesive and easily recognizable by potential golfers, sponsors, and supporters.

Your Tournament’s Brand: What It Should Include

There’s good news for tournament organizers who don’t have access to a designer or a creative team: you don’t need a huge style guide or agency-designed logo to build an effective brand for your charity golf tournament. Simply start with these key elements:

Event Name

Give your tournament a name that’s fun, catchy, and theme or mission-related to help the event stand out and be remembered. Some examples from tournaments powered by GolfStatus:

• Fairway to Heaven Memorial Golf Scramble

• Survive & Thrive Golf Classic

• Drive Out Hunger Golf Classic

• Tee Off for Hope

• Habitat FORE! Humanity

• Putt Putt Fore Puppies

• Drive to Cure Cancer Golf Classic

• Drive for Hope Golf Outing

• Teeing Up Tomorrow

• Chip In for Children’s Charity Golf Outing

• Birdies for Bravery

If your cause doesn’t lend itself to a punny name, don’t sweat—simply including your organization’s name or mission in the name can be just as powerful for branding.

Your tournament’s name and logo should appear on all promotional materials, including your event website.

Logo 

Use your nonprofit’s existing logo or create a unique one for your tournament. Keep it simple, scalable (so it looks good no matter where or what size it’s used), and legible. If you choose to create a separate logo specifically for the golf tournament, be sure that it complements your organization’s overall branding if and when they’re used together.

Color Palette

Choose two to three colors and use them consistently in all materials. Online tools like Coolors or Canva’s color palettes can help you narrow in on colors that look sharp and work well together. Again, it’s a good idea to choose a palette that’s in harmony with your organization’s logo so they don’t clash when used in tandem.

Typography

Stick with one or two fonts that are easy to read. You don’t need anything fancy, but it’s a good idea to avoid ornate script or overly decorative fonts. Consider using bold or all caps for headlines, and a clean sans-serif font for body text.

Imagery

Use consistent imagery, such as golf-themed icons or graphics, mission-related photos, or high-quality shots from previous golf tournaments. Bonus points if you can feature people having fun on the golf course!

Assemble imagery from past years’ golf tournaments that emphasize the event’s brand, like the above image from a glow-in-the-dark golf fundraiser.

Branding Tips for Non-Designers

You don’t need to be a design pro to create a great-looking brand for your charity golf tournaments. Try these tips:

Use Canva (Or a Similar Tool)

Canva is a non-designer’s best friend. It’s free (with an upgraded paid Pro version), easy to use, and packed with great-looking templates for flyers, social posts, email graphics, posters, and much more. You can upload your logo, save your colors and fonts, and keep everything consistent across your tournament’s promotional materials.

Create a “Mini” Brand Guidelines Document

Put all your tournament’s visual elements, including logos, colors, fonts, and a few sample images, in one simple document. This makes it easier to keep everything aligned and share with volunteers, board members, or sponsors helping with marketing. You might also consider creating a shareable Google Drive folder (or other file sharing platform like OneDrive or Dropbox) where the guidelines document and all the branding elements are stored for easy access.

---

Free Templates

GOLF TOURNAMENT PROMOTIONAL FLYER TEMPLATES

Save time and create polished, professional-looking flyers to market your golf tournament with these free templates. These editable Canva flyer templates are designed to help you drive participation, boost event visibility, and make your tournament look great—no design skills required. 

Get the Templates

---

Stick to Your Chosen Colors & Fonts

Resist the urge to go rogue with your design choices! Consistency is what creates a recognizable brand, so use the same colors, fonts, and design style everywhere, from your promotional emails to your event signage.

Make it Legible

Design rule number one: If people can’t read it, it doesn’t work. Use high contrast (think dark text on a light background), avoid crowded layouts and clutter (white space is your friend), and don’t overuse fancy fonts to make all your pieces as readable as possible. 

Use Your Branding Everywhere

Include your tournament logo on player gifts like koozies to reinforce the brand and make your event more memorable.

You’ve gone to the effort of creating a brand for your event, so make sure you use it everywhere! It should be front and center on:

• Your tournament website

• Flyers and posters

• Social media graphics

• Sponsorship packets

• Event signage and banners

• Staff and volunteer shirts

• Cart signs and scorecards

• Swag and giveaway items

Branding & Sponsorship Go Hand-in-Hand

Your tournament’s branding doesn’t just help you look good—it can also help you raise more money. A strong, professional look makes your event more attractive to sponsors. It gives them confidence that your tournament will be well-run and their logo and brand will be presented in the best possible manner.

When pitching tournament sponsorships, consider using branded mockups when possible to show how their logo will appear on signage, cart signs, or social posts. The better your branding, the easier it is for sponsors to picture their brand alongside yours.

Final Thoughts

Branding your golf tournament doesn’t have to be complicated. With a few simple elements and a little bit of consistency, you can create a strong, professional visual identity that builds trust, attracts attention, and sets your event up for success.

Even if you’re not a graphic designer, tools like Canva and clear intention can go a long way. And remember: good branding isn’t about being flashy, it’s about being clear, consistent, and authentic to your mission.

Need help streamlining the rest of your tournament? GolfStatus makes it easy to build out a professional-looking event website (complete with your branding), manage registrations, and handle sponsor visibility all in one place.

partner snapshot

What began as a 10-week fundraising campaign for a Leukemia & Lymphoma Society (LLS) “Man of the Year” campaign in 2017 quickly evolved into something much bigger. Jake Peacock and Steve Sullivan have been friends for years, so when Steve started his campaign in honor of his mom, Martha, who was battling acute myeloid leukemia (AML), he asked Jake to be part of it.

Jake has been a golf professional since 2009, so naturally, he suggested doing a golf tournament to contribute to the campaign. Jake’s mom, Jeanne, had beaten breast cancer a few years prior, so he understood the need to do something to help. The first year, the golf outing brought in $15,000 of the $50,000 total raised as part of Steve’s campaign, dubbed “Martha’s Son Makes a Run.”

The next year, Jake ran the “Jeanne’s Journey” campaign that raised $72,000, with the golf event as the main fundraiser for the campaign. But Jake and Steve weren’t done.

Left: Jake with his mom, Jeanne. Right: Steve with his mom, Martha.

the challenge

The next few years, the duo decided to keep running the golf event to benefit the LLS. Then, in 2020, Jake’s mom’s cancer returned and had spread. Sadly, she passed away in June of 2021. Jake and Steve decided to redirect the golf tournament to raise funds for research at the Indiana University Melvin and Bren Simon Cancer Center in memory of Jeanne and in honor of Martha. They partnered with the IU School of Medicine to create a directed fund for research, cutting through the red tape and administrative burden of creating a standalone 501(c) organization.

“We decided we wanted to keep going until we find a cure,” Steve says. “We hope we don’t have to do the golf outing at some point, but want to keep raising funds until then.”

The two continued to run the tournament on their own, leaning on personal connections, community support, and a passion for making an impact. Yet as the event grew in size and scope, it became clear that managing registrations, tracking donations, and communicating with sponsors using spreadsheets and emails wasn’t scalable. Jake is a seasoned golf industry veteran, and knew they needed to level up the event experience, not just to raise more money, but to create a smoother, more professional, and more meaningful experience for everyone involved.

Childhood friends Steve Sullivan and Jake Peacock joined forces to raise over $500,000 through golf for cancer research.

the solution

In 2022, Jake returned to Victoria National in Newburgh, Indiana as the head golf professional. Victoria National is part of Dormie Network, a national network of private destination golf clubs, and GolfStatus’ sister company. He heard about what GolfStatus could offer to charity golf events and thought it was just what the Jeanne and Martha Fore a Cure Golf Outing needed to scale, so they came on board for the 2024 event.

the results

The goal for the 2024 Jeane and Martha Fore a Cure Golf Outing was $75,000. But thanks to the tools offered by GolfStatus and Dormie Network Foundation, the tournament blew past its goal to raise over $92,000, bringing the historical total to over $500,000 raised for cancer research and honoring Jake and Steve’s mom’s battles with cancer.

Golf Event Management Platform

Right off the bat, Jake and Steve used GolfStatus to streamline registration, collect payments online, and create a professional, mobile-friendly event site that simplified the process for golfers and sponsors alike. Plus, with real-time bank account visibility and centralized data, gone were the days of piecing together payments and registrations from emails and sticky notes.

“It’s definitely different being on the other side of a tournament,” Jake says, speaking from his years as a golf professional managing outside outings. “But using GolfStatus made it easy for both Steve and I to see where we stood financially, how many golfers were signed up, and not worry about sharing spreadsheets.”

Jake says that in the first few years, when he and Steve were handling registrations and payments manually, “We really didn’t even know who was coming!” Online registration simplified data capture and receipts, without requiring any effort from Jake or Steve. They could push the event website out to their networks and track registrations, sponsorships, and payments in the software’s back end. What’s more, they used the platform to easily collect payments on tournament day. “That was great,” Jake says. “All the funds were kept in GolfStatus until after the tournament, when it was sent on to the cancer center.”

Both Steve and Jake appreciated the responsive support provided by GolfStatus. “I honestly didn’t expect that level of support from a software company, but it was awesome,” Jake says. “I reached out to the team and was on a call with someone within five minutes.”

The golf tournament’s website offered easy registration, sponsor exposure, and an avenue to collect donations.

expanded sponsorship packages

By leveraging GolfStatus’ exclusive sponsorships and add-ons, Jake and Steve created additional revenue streams from the Technology Sponsorship, Pin Flag Sponsorship, and hole-in-one contests. “We had initially priced the pin flag package at $750, but someone reached out and said they loved the idea of the pin flags and wanted to more than double the contribution for the sponsorship, raising $1,650,” Steve says.

An online auction, consisting of donated items from folks within the Dormie Network, raised an additional $12,000, further boosting their fundraising total.

Jake and Steve leaned on personal connections to bring on sponsors. Steve’s employer, Allegion, a publicly traded security company in the Indianapolis area, started relatively small with the outing in its first year, contributing $1500. But leadership saw the engagement it drove in the workplace and continued to increase their support to $15,000 in 2024. “They saw the value in an employee doing something good because they were touched by cancer,” Steve says.

DORMIE NETWORK FOUNDATION SUPPORT

By working with GolfStatus, the outing unlocked additional support from Dormie Network Foundation. Donated Stay and Play Packages and Dormie Network memberships were auctioned and sold to raise significant dollars for the cause. Three donated memberships and two Stay and Play Packages were sold as part of the event, and a $15,000 gift from a previous tournament sponsor-turned-Network member helped take the outing’s impact to the next level.

“The tools from GolfStatus and the support from Dormie Network Foundation were critical in helping us scale the tournament,” Jake says. “It opened doors to more people to support the event and cause, and grow how much we can raise.” He credits these resources for helping bring in an extra $30,000 from the 2024 event, which the pair hopes to replicate in the future.

“Nobody else gives you the tools and credibility to raise as much as you can, as quickly as you can, like Dormie Network Foundation. Combine that with GolfStatus’ platform and support, and it’s an easy choice to partner with both of them,” Jake says.

personal connections

Jake and Steve want the event to be a great experience for everyone involved, while staying true to its grassroots spirit that honors Jeanne and Martha. “For whatever reason, our stories and experiences really resonate with people,” Steve says. He says they’ve had survivors and family members speak at the tournament, and even had the executive director of the Cancer Center share what the dollars raised are doing. “People want to know what their money is doing, so making the connection to the actual research and individual researchers has been amazing.”

Jake says the people and sponsors who participate understand what they’re trying to accomplish with the tournament. “Every year, I think I can get through the event without getting too emotional, but then we look out and see what’s been done and the impact it's having, and the emotion takes over,” Jake says.

Steve (fourth from left), Jake (fifth from left), and their families at the Indiana University Spirit of Philanthropy Awards.

what’s next

The outing continues to grow—and get attention for its contributions to cancer research. Jake and Steve were invited to be members of the IU School of Medicine Development Board and were nominated by the school for the University’s Spirit of Philanthropy Award, which they received.

With the 8th annual outing set for Monday, August 4, 2025, the event has a goal to break the $100,000 mark—and eventually, raise so much money for cancer research that the event no longer needs to exist. “I wish I never had to do this, but it’s the hand we’re dealt and we’re working to make the most of it,” Jake says.

Contribute to the Jeanne & Martha Fore a Cure Fund for Cancer Research.

by Jen Wemhoff, Communications Manager at GolfStatus

Volunteers are a critical part of a successful charity golf tournament. Whether they’re helping with check-in, running contests, or handing out swag bags, volunteers keep things moving and help make it all possible. The must-dos to ensure a smooth experience for everyone involved? Planning ahead, staying organized, and showing your appreciation.

Here are seven tips to keep your volunteers happy, engaged, and ready to go on tournament day.

Effectively managing your golf tournament’s volunteers is key to its success.

1. START WITH A SOLID PLAN

The more prepared you are leading up to your golf tournament, the better your volunteer team will perform. Make sure you address these key areas:

• Define roles and responsibilities. Outline every volunteer role in detail, including specific duties, time commitments, and any skills required (like comfort with a tablet or event management software). Clear instructions and checklists help prevent confusion and ensure nothing falls through the cracks.

• Determine how volunteers will sign up. Linking out to your chosen sign-up on your event website is an easy way for volunteers to get involved with your event.

• Create a schedule with shifts. Charity tournaments can last four to six hours, not counting setup and teardown. Offering shorter shifts makes it easier for volunteers to commit and ensures you have coverage from start to finish.

• Assign lead volunteers. Designate a point person for critical areas like registration, food and beverage, or on-course games. These leads can help answer questions and solve small issues, so you’re free to focus on the big picture.

---

Pro tip:

Ask volunteers to arrive at least 15 minutes ahead of their shift start time to get settled and receive any last-minute instructions.

---

2. MAKE VOLUNTEER ONBOARDING A PRIORITY

A smooth onboarding experience builds confidence and helps volunteers feel connected to your mission. It doesn’t have to be time-consuming—just thoughtful.

Here’s how to do it:

• Collect information up front. When volunteers sign up, ask for contact info, availability, preferences, and any relevant skills. Let them pick roles or shifts that work for them.

• Host a kickoff meeting. Use this time to:

  • Share your organization’s mission and how volunteers are making a difference

  • Walk through the tournament schedule

  • Answer questions and build excitement

• Provide training materials. This could include:

  • Written step-by-step guides

  • Live or recorded demos for tasks like using software or managing contests

  • A quick overview of golf basics and etiquette

• Set expectations. Be clear about shift times, dress code, responsibilities, and who to contact with questions.

• Create a communication plan. Use email, group text, or a volunteer app to share reminders, updates, and check-ins before and during the event.

• Make it fun. Share wins from previous tournaments, encourage camaraderie, and build a sense of community. People are more likely to come back next year if they have a great time.
  

Provide volunteers with the training they need to take on their assignments with confidence.

3. Delegate with confidence

Trying to do it all yourself? That’s a fast track to burnout. Instead, strategically delegate tasks among your volunteers who are willing and able to help. When someone inevitably asks, “How can I help?” have a task or two ready to assign. Trust your volunteers to step up—remember, they signed on to help, so have the confidence that they’ll follow through on what needs to be done.

4. Keep systems organized

Whether you’re using a spreadsheet, Google Form, or a dedicated volunteer management tool, keep your systems tidy and accessible. Share access with your planning team and make sure everyone’s on the same page about who’s doing what, and when. You should also share access to your golf event management tool with key volunteers so they have access to up-to-date golfer, team, and sponsor information.

---

free guide

This a-to-z guide outlines effective volunteer strategies for nonprofit golf fundraisers. Get ideas and tools to help leverage volunteer time, energy, and enthusiasm to execute a flawless golf event.

Get the Guide

---

5. Communicate early & often

Once a volunteer signs up, send a confirmation email so they know what to expect. Then, provide all the details they’ll need ahead of the tournament:

• What to wear (and when/where to pick up any branded gear)

• When to arrive and where to park

• Where to check in and who to check in with

• What their assignment is, where they’ll be stationed, and what materials they’ll need

• Where and when they can grab food or drinks

• Shift start and end times

• Who to contact if they have questions or issues

Holding a volunteer meeting? In-person is great for camaraderie, but virtual briefings or even recorded videos are good alternatives for busy schedules.

6. Build in flexibility

Even the best-laid plans can go sideways. You might want to have a few “floater” volunteers on standby to fill in if someone cancels last-minute or if another area needs some extra help. Think through your backup plan in advance so you’re not scrambling on tournament day to cover assignments.

---

Pro Tip:

Make sure your lead volunteers have been connected with the golf facility staff so they know who to go to if there are issues or questions on event day.

---

Having a lead volunteer for things like golfer check-in frees tournament organizers up to engage with and thank golfers and sponsors.

7. Show appreciation

Remember, volunteers are giving their time and energy to support your cause, so show them some love.

• Provide meals, snacks, drinks, and a thank-you gift or token of appreciation.

• Recognize them during your awards or welcome remarks.

• Assign a planning team member to check in with volunteers throughout the day to see how they’re doing and offer support.

• Personally thank them during the tournament and send a handwritten thank you after the event.
  

Volunteers = A better tournament experience

Your volunteers, and how you manage them, can make or break your tournament day. Investing time in planning, onboarding, and communication will pay off in a smoother event and a group of happy volunteers who are excited to support your cause again.

Keep Your Tournament Running Smoothly With the Right Tech

The right event management tech can help your tournament run smoothly from planning, execution, and follow-up. GolfStatus’ golf tournament software is built to save organizers a ton of time and help raise even more money to support your mission. With time-saving automations, revenue-boosting sponsorships and add-ons, and access to a responsive support team seven days a week, GolfStatus helps you hold your best golf tournament yet. Best of all—nonprofits can get started at no upfront cost. Click below to book a meeting with one of our golf fundraising specialists to get started.

Book a Meeting With GolfStatus to Start Planning!

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—have years of experience running golf tournaments from the facility point of view, in addition to working with nonprofits to plan and execute golf fundraisers. Their insights have been shared in our PGA Q&A blog series. This installment touches on how to narrow down and choose a tournament date and how to integrate live scoring into your event.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: What’s the best way to negotiate a good price with the golf facility?

Paul Murcek: In my experience, most facilities don’t do any kind of negotiating on price. If you are able to get them to negotiate at all, that’s a win for your nonprofit, in my opinion.

Cash Dinkel: Since the pandemic, golf has exploded in popularity, with the number of rounds played annually setting records. Because golf facilities can fill their tee sheets with normal play, they may be less likely to give discounted prices to events. That being said, look at ways to bundle offerings from the facility to get a better price. For example, if you're getting food and beverage, player gifts, or anything else extra from the facility, it’s worth asking if you can bundle that into player pricing to see if you can get a better rate.

Jason Meininger: This can be difficult, as most courses have a set price they charge for outside outings like charity golf tournaments. And with the popularity of golf right now, it’s unlikely they will be willing to come down on price. My best advice would be to see if the course has a slow day during the week that’s typically not filled with an event, and see if they are willing to negotiate on price just to fill the tee sheet for that day.

If you’re using the golf facility for food and beverage, player gifts, or any other extras, you might be able to negotiate a better rate.

Q: What are some factors I should consider when choosing a date for my golf fundraiser?

Jason Meininger: First, check with the course on their availability. Spring and fall event dates may be more readily available—and can be the best options weather-wise to have a tournament.

Paul Murcek: Reach out to the golf facilities at least six or so months before your event date to get the best availability. Keep weather in mind—the best weather months for a majority of the country are June and September. Another thing to keep in mind is that these months generally have the most tournaments, so there could be added competition for golfers and sponsors.

Cash Dinkel: I’d say these are the biggest aspects to consider when picking a tournament date:

• Other local events: Check local event calendars to make sure you aren’t hosting your tournament on the same day as other large community events.

• Pricing: Pricing will be higher in the summer months and on weekends.

• Weather: Shoulder season (spring and fall) may be less expensive, but the weather can be unpredictable.

• Other organization events: If your organization hosts other fundraising events, make sure there’s adequate time between them to avoid donor fatigue.
  

Q: In your experience and opinion, what’s the best day of the week for a charity golf tournament?

Cash Dinkel: Friday. You may or may not get charged weekend pricing, but a lot of golfers are willing to take a Friday off and make it a three-day weekend, and you’re likely going to see higher participation. Monday is also a great day, but without the chance of weekend pricing and the same benefits as a Friday tournament for a three-day weekend.

Jason Meininger: If you can find a course with availability, I’d say a Friday afternoon or Saturday.

Paul Murcek: I agree with Cash on Mondays or Fridays and giving your golfers the opportunity to have a three-day weekend. That being said, Friday can be considered a weekend day and will cost more. If you are booking a tournament at a private golf facility, likely the only day available is a Monday.

Shoulder season—spring and fall—can be a great option for your charity golf tournament.

Q: How do I determine the tournament’s schedule?

Cash Dinkel: The golf facility can help you pick the ideal starting time and slot out the schedule. In the hot summer months, morning starts are ideal. During shoulder season (spring and fall), later starts help ensure the warmest temps for play. Once you have determined a starting time, you can build out the schedule for the day. I recommend allowing two hours for check-in, registration, and warm-up. Most facilities will allow volunteers to arrive two hours early to set up. Some golfers like to arrive early to give themselves extra time to warm up, mingle, or check out auction items or raffle prizes. It’s a good idea to schedule announcements for 15-20 minutes before the start time. Post-event timing depends on when the round finishes—most likely four-and-a-half to five hours to play the round. Any meal and awards can take place after golf concludes.

Jason Meininger: Definitely speak to the golf staff to see what the options are. Most likely, they will offer an early morning or early afternoon shotgun start. You can guesstimate that the round will take around 5 hours, so plan your meals and post-golf festivities accordingly.

Use your event website to share the tournament’s schedule with participants, as well as information about live scoring.

Q: I want to live score my tournament. How do I make sure my golfers participate in live scoring?

Jason Meininger: One way is to tell golfers that their team’s score will not count unless they use live scoring, or you could offer a separate, valuable prize to one of the teams that live scores.

Cash Dinkel: Overcommunicate to the field leading up to the event about scoring. Send multiple emails to registrants giving them instructions on what app to download and how to use the app to score. It’s a good idea to encourage them to download the app ahead of time, if possible. Also, make sure information about live scoring is communicated to players as they check in for the tournament and during announcements right before the start.

Paul Murcek: I say make it mandatory! Tell golfers that you won’t be accepting paper scorecards, and if they don’t live score with the mobile scoring app you choose, they aren’t eligible for prizes.

Communicate information about live scoring to golfers ahead of the tournament, including where to download the app, how to use it to submit scores, and where to find a team’s live scoring code.

Q: My host golf facility has its own live scoring software, but we’ve sold a leaderboard sponsorship, so I want to use GolfStatus’ mobile scoring. What should I do?

Jason Meininger: Simply have a discussion with the golf course and explain the situation. More than likely they’ll be willing to work with you in one way or another, either using your chosen platform or finding a way to add the promised logo placement to their system’s leaderboard.

Paul Murcek: Remember, you are the customer at the golf facility, so they should be willing to do what they can to accommodate. As long as it is not in the contract that you must use the facility’s software, then it shouldn’t be an issue. In the rare instance that you’re forced to use the golf course’s software, make sure they are aware of what you need to have done to meet what has been promised to your sponsors.

Cash Dinkel: This is something that should be communicated to the golf staff right away. As soon as you decide to live score your tournament, connect the golf course staff with the app and platform’s staff to ensure golf staff understands the tools they have at their disposal on event day. Stress to golf staff that you’ve sold sponsorship recognition through live scoring. If the facility is truly interested in helping you put on the best possible event, they will accommodate. If they aren’t willing to use the live scoring system, make sure they know they MUST add logos to the materials that you’ve promised your sponsor.

---

Ask the Pros!

If you have a question for GolfStatus’ PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line!

GolfStatus’ in-house golf fundraising experts, including Fundraising Specialists and PGA Professionals, are here to help your tournament raise as much money as possible for your cause. They’ll help you use GolfStatus’ software to drive revenue and save you and your team time, and offer suggestions and best practices to make your tournament a success. Get started with GolfStatus—with a free event website, revenue enhancers, golf event-specific tools, and much more—all at no upfront cost. Click below to book a meeting with our team to get started!

After two years of success, the Putt Putt Fore Puppies mini golf tournament is back for an even bigger and better year three! Planned by GolfStatus staff, Putt Putt Fore Puppies brings the community together to raise funds for Capital Humane Society (CHS), which cares for homeless pets in Lincoln, Nebraska, and helps them find their forever homes.

Registration is open and live for 2025!

📅 September 12, 2025

🕓 4:00 - 6:30 p.m. (registration opens at 3:30, shotgun start at 4:30)

📍Adventure Golf Center, Lincoln, Nebraska

tournament recap

Here’s a quick rundown of what the tournament accomplished in its first two years:

Year 1: 2023

• Golfers / Teams: 164 / 41 

• Courses: 2 of 3

• Sponsors: 21

• Fundraising Goal: $3,000

• Outcomes: $9,200 donated to CHS

  • $1,100 raised on tournament day

View this post on Instagram

A post shared by GolfStatus (@golf_status)

Year 2: 2024

• Golfers / Teams: 216 / 54

• Courses: 3 of 3

• Sponsors: 31

• Fundraising Goal: $12,000

• Outcome: $15,000 donated to CHS

• $5,500 raised on tournament day

what’s new for 2025

Based on feedback from last year’s participants, the planning team is implementing a few changes 2025 tournament. The scope and format of the tournament will remain the same, but we’re exploring the feasibility of adding an auction and have decided to remove the playoff from the event. Other notable changes:

• New planning team. Planning team members include: Ashley Stahr, Director of Marketing; Payton Prall, Digital Media Manager; Jen Wemhoff, Communications Manager; David Li, Graphic Designer; Dane Stahr, Product Designer; Ty Perkins, Account Manager; Paul Sanger, Account Manager; Alex White, Fundraising Specialist; Brenden Holling, Client Success Specialist; Jack Burmeister, Client Success Specialist; Cash Dinkel, Director of Client Success;

• New sponsorships. Nature calls, so a Portapotty Sponsor was added, along with sponsorships for new pet-friendly player gifts to replace koozies.

• New team packages. Two team packages are offered this year—an “all-in” package and a standard package. Both include t-shirts, dinner, new player gifts, a drink ticket, and a round of mini golf for each golfer, but the all-in package includes entry into on-course games and 12 raffle tickets.

• New schedule. Additional time has been built into the schedule to accommodate the extra time required to complete the Backwoods Course and the raffle drawing.

• Pet showcase. Pet owners can purchase a “sponsorship” to show off their beloved pets on the event website and signage at the tournament.

• New t-shirts. T-shirts are included with each team package this year, as well as a standalone option. The adorable design features the pets from the Pet Showcase! Stay tuned for a preview on the event website.

Follow along on our tournament planning journey here and on Facebook and Instagram!

---

Thank you sponsors!

Presenting Sponsor

Doggie Bandana Sponsor

Tennis Ball Pet Toy Sponsor

Swag Sponsor

Trophy Sponsor

Hole Sponsors:

Signage Sponsor

View this post on Instagram

A post shared by GolfStatus (@golf_status)

View this post on Instagram

A post shared by GolfStatus (@golf_status)

---

Partner Snapshot

The Down Syndrome Association (DSA) of Greater Charlotte serves as a vital hub of resources and support for individuals with Down syndrome (Ds) and their families across 12 counties surrounding Charlotte, NC. With a mission to empower and enable individuals with Ds to reach their full potential and become respected members of their community, DSA of Greater Charlotte supports 300-500 families annually through a variety of programs, from early intervention to adult resources. Victoria Coles, DSA of Greater Charlotte's Program and Community Outreach Director, oversees programs like early intervention, parent nights, and educational outreach initiatives, ensuring that no family feels lost or alone.

One of the most impactful programs DSA of Greater Charlotte provides is its summer camp lineup, offering both day camps and sleepaway camps for children and adults with Ds. “We don’t ever want someone to feel like they can’t participate in camp because of financial reasons,” says Victoria. To raise money for camp scholarships, DSA of Greater Charlotte has held an annual golf tournament for nearly two decades. 

---

“We don’t ever want someone to feel like they can’t participate in camp because of financial reasons.”

— Victoria Coles, Program Director at the Down Syndrome Association of Greater Charlotte

---

The Challenge

When Victoria joined DSA of Greater Charlotte in 2022, she took on the challenge of organizing the golf event. She’s a seasoned event planner, but has little experience with golf. Though the 2023 event was a success, with five sponsors and $33,000 in revenue, there was tremendous potential for growth. 

The event management platform being used also presented logistical hurdles. It required excessive manual coordination and lacked the features needed to fully engage participants and sponsors. With one year of planning under her belt, Victoria knew she needed to make a change. She assembled a planning team that involved board members and past participants to provide diverse insights and share the workload. The group set ambitious goals: to increase revenue, streamline registration, and elevate the overall experience for participants while keeping costs manageable and maintaining the inclusive spirit of the tournament.

The Solution

DSA of Greater Charlotte partnered with GolfStatus, a powerful event management platform designed for charity golf tournaments. After the golf event was nominated for the Play It Forward campaign, the GolfStatus team connected with Victoria. It happened to be at the perfect time, just as she was starting to plan the 2024 tournament and was open to a change. The decision to adopt GolfStatus was driven by several key factors:

• Additional fundraising opportunities. DSA of Greater Charlotte leveraged GolfStatus’ exclusive sponsorships and add-ons to drive thousands of dollars in additional revenue. 

• No upfront cost access to the software. As a nonprofit, DSA of Greater Charlotte qualified to use GolfStatus at no upfront cost, which meant no financial risk and more funds to their mission.

• Ease of use. The planning team worked hand-in-hand with GolfStatus’ client support team to build an event registration website. The intuitive back end made it easy for the planning team to manage registrations, sponsor details, and golfer information with minimal back-and-forth communication.

Maintaining the inclusive focus of the tournament was a key priority of the planning committee when looking for an event management software.

The Results

The 18th Annual DSA of Greater Charlotte Golf Tournament surpassed its previous fundraising goals, raising over $53,000 for summer camp scholarships and programming at Camp Horizon and Camp Holiday. Here’s how:

Increased Sponsorships

More than double the sponsors signed on to support the golf tournament, with the tournament’s positive reputation organically prompting several new businesses to come on board. The past year’s presenting sponsor jumped at the additional exposure provided by GolfStatus’ Technology Sponsorship on the event website, mobile app, scorecards, cart signs, and live leaderboards. 

“The sponsorships from GolfStatus gave us an immediate return on investment,” Victoria says of the Technology Sponsorship, Pin Flag Sponsorship, and hole-in-one contest sponsorship. “We raised additional money from those in our first year with the platform.” The team bundled GolfStatus’ exclusive Technology Sponsorship and Pin Flag Sponsorships together into one sponsorship that sold for $8,250. They also used GolfStatus’ hole-in-one insurance and leveraged a sponsorship to cover package costs. 

---

“The sponsorships from GolfStatus gave us an immediate return on investment. We raised additional money from those in our first year with the platform.”

— Victoria Coles, Program Director at the Down Syndrome Association of Greater Charlotte

---

Streamlined Processes

Golfer information is stored in the back end of the software, where Victoria and her team could easily make hole assignments.

Golf tournament websites powered by GolfStatus are equipped with easy online registration and secure payment processing. Individual golfers, teams, and sponsors could browse available packages, submit their information, and pay right through the website. All participant info drops into the software’s back end, where the planning team could manage player information and sponsor assets. 

Victoria says the software was easy to use and they liked that individuals or teams could register to play. “There wasn’t a constant back and forth with golfers since everything went through the website,” she says. “GolfStatus kept us organized and it was simple to assign teams and make hole assignments right in the software. In general, everything just worked so much better than what we were using before.” GolfStatus’ support team was there to help Victoria seven days a week to answer questions. 

---

“GolfStatus kept us organized and it was simple to assign teams and make hole assignments right in the software. In general, everything just worked so much better than what we were using before.”

— Victoria Coles, Program Director at the Down Syndrome Association of Greater Charlotte

---

Elevated Experiences & Revenue Opportunities

Post-event feedback was extremely positive. A survey was sent to participants to collect information to help improve future tournaments. “We got super feedback. Everyone said the tournament was well-planned with great communication,” Victoria says. “Online registration and the overall experience were five out of five!”

Having Ds Ambassadors present at the golf tournament reminded golfers and sponsors what they were helping raise money for.

Most participants had some connection to the Ds community, so having Ds Ambassadors stationed around the course added to the tournament’s impact. “The Ambassadors are teens and adults with Ds who love to connect with people,” Victoria says. Their presence was a strong reminder of what the tournament was supporting and fostered personal connections that reinforced DSA of Greater Charlotte’s mission.

In addition to the Ds Ambassadors’ presence, several add-ons elevated the tournament experience and drove additional revenue, such as on-course contests (putting, long drive, and hole-in-one), a 50/50 ball drop raffle, a traditional raffle, and mulligans available for purchase. 

Direct Mission Impact

The 2024 tournament funded scholarships for campers, ensuring that financial barriers won’t prevent families from accessing DSA of Greater Charlotte’s transformative summer programs. “We were able to provide $30,000 in scholarships for families this year from the golf tournament, more than we’ve ever done before,” Victoria says. 

Camp programs at Camp Horizon and Camp Holiday offer enriching experiences for campers with Ds. Activities focus on fun, but foster communication, problem solving, social, and self-advocacy skills. Campers enjoy traditional camp activities such as arts and crafts, water play, music, horseback riding and more that build self-confidence and independence. 

Funds raised from the golf tournament support enriching camp programs for individuals with Down Syndrome.

Lessons Learned for the Future

As the tournament’s planning team begins to plan for the next iteration, these lessons learned will help guide them:

• Include complimentary food and drinks. Providing food and drink creates a welcoming atmosphere. Victoria says they’ll continue to keep folks well-fed through donated options like donuts, boxed lunches, bloody marys, and a post-tournament catered dinner.

• Stay organized. DSA of Greater Charlotte’s golf event included signage with clear information, detailed registration instructions, and plenty of volunteers to ensure the day ran smoothly.

• Leverage technology: Using a platform like GolfStatus saved Victoria and her team time, streamlined logistics, and enhanced the event experience for everyone involved.

Building on 2024’s success, Victoria and the planning team plan to refine and expand the tournament in 2025 by:

• Offering larger and more creative raffle prizes

• Exploring new on-course challenges to keep the event fresh and engaging

• Continuing to build strong sponsor relationships, ensuring robust support camp programming

• Leveraging GolfStatus’ revenue enhancers to boost revenue

The tournament received great feedback from golfers and sponsors!

Golf for Good

GolfStatus is the leading event management platform for charity golf tournaments and fundraisers. It streamlines and simplifies golf events to save organizers a ton of time and has built-in tools to raise even money for your cause. Through GolfStatus’ Golf for Good program, nonprofit organizations (and those planning golf events to benefit one) can qualify to use GolfStatus at no upfront cost. Book a meeting to learn more and start planning!