An offhand comment about a golf tournament in a group text among Adam Sedivy’s friends was the spark for raising over $22,000 for the Cystic Fibrosis Foundation. Adam’s son, Brantley, was diagnosed with cystic fibrosis as a newborn. The longtime friends are all avid golfers, and in a group chat, someone jokingly suggested that they put together a golf tournament. As time went on, the joke became serious, and it turned into the Brantley’s Buddies Golf Classic.

Cystic fibrosis is a genetic disorder that affects the lungs, pancreas, and other organs. The Cystic Fibrosis Foundation says that close to 40,000 kids and adults in the U.S. are living with cystic fibrosis. “Brantley is a great kid and such a trooper when it comes to all the medicines and treatments he’s on,” says Adam. Cystic fibrosis is a progressive disease, but thus far, Brantley is taking it all in stride.

Adam and Brantley Sedivy

“We all love to golf and decided we could do it for a good cause,” says CJ Barone, a member of the Brantley’s Buddies board. “We kept thinking, ‘why not us?’ We had nothing to lose and everything to gain with a tournament.”

In April of 2022, the group, consisting of Adam, Brantley’s mom Logan, CJ, Dylan Frank, and Garrett Riley, officially started planning for their first annual event for November. While Dylan has been a PGA Pro at several golf facilities in the area and has experience with golf tournaments, the rest of the group wasn’t sure where to start. They stumbled upon a website for a local tournament in North Carolina that used GolfStatus. “We were originally going to find a way to build our own website for the tournament, but then we found GolfStatus,” says Adam.

TECH DRIVES SUCCESS

Brantley’s Buddies qualified to use GolfStatus’ tournament management software at no cost through the Golf for Good program since it was raising money for a 501(c) nonprofit in the Cystic Fibrosis Foundation. GolfStatus gave the group an easy way to consolidate everything they needed all in one place—registration, sponsors, teams, hole assignments, and payments. “Especially as a group of guys who hadn’t done this before, it was nice having everything in one central location that we could all access when we needed to,” says Dylan. Adam says having a singular place to collect and hold funds just for the tournament was especially helpful.

Because the tournament was just starting out, the planning group wasn’t sure what kind of sponsor or golfer interest they would see right off the bat. But the tournament was an instant draw, thanks to the support from the surrounding community. “We sold out our teams in just over three weeks, which was incredible,” says Adam. He says they utilized online channels to promote the event, and the interest was very organic. Because they had a GolfStatus event website, they skipped printing flyers or mailers, and used online channels like social media, email, and word of mouth to drum up interest.

An event website made it simple for Brantley’s Buddies to promote the tournament, collect registrations, and sell sponsorships.

Sponsorships had similar success, with the team tapping into their networks to reach out to local businesses and some corporate sponsors. Brantley’s Buddies took advantage of GolfStatus’ exclusive Technology Sponsorship, building it into the title sponsor. They sold a pin flag sponsorship and purchased GolfStatus’ hole-in-one contest package, building the cost into the Par 3 sponsorships. In-kind sponsorships were just as important. Food for the tournament was donated in exchange for a sponsorship, along with silent auction items.

The tournament also utilized GolfStatus’ hassle-free live scoring to track scores for the round. They sent emails ahead of the event reminding golfers about the live scoring feature and asking them to download the free GolfStatus app ahead of time. Most teams used it to submit their scores, which made finalizing the tournament’s results easy and efficient.

Adam says having the right people involved was a huge part of the tournament’s success in its first year. They leaned on each person’s individual strengths to make the tournament happen—from organization, sponsor sales, promotion, and the golf specifics—combined with the infrastructure GolfStatus provided. “GolfStatus helped us find ways to make the tournament so much more professional than we ever could have dreamed out of the gate,” says CJ. “It gave us the platform to be able to raise money for our buddy’s kid and propelled us to success.”

GOLFING FOR GOOD

Every cent raised from the tournament—around $22,000—went directly to the Cystic Fibrosis Foundation. Adam says the Foundation has been so helpful during their family’s journey and they wanted to contribute to finding a cure. The organization also provides counselors, parent and family groups, and a variety of resources on topics like day-to-day patient care and understanding hospital bills.

The Sedivy family: Mom Logan, dad Adam, big brother Rylan, Brantley, and Fosters the Australian shepherd

The Foundation sent a team to the golf event, where they set up a booth on the first hole and mingled with golfers, passed out materials, and helped bring awareness and connect people to the cause. “They’ve been a great partner, and we’re excited to have them at the event again this year,” Adam says.

building momentum

Brantley turned four this year and started taking golf lessons, so naturally he’s excited to be back on the course at this year’s tournament. And now that they have one year of planning under their belt, Adam and the rest of Brantley’s Buddies are bringing the excitement and momentum from the inaugural event into its second year. In addition to expanding the silent auction, they’re bringing in GolfStatus partner BackSwing Golf Events for a closest to the pin contest on a par three hole, both to drive additional dollars and make the tournament more fun and exciting.

Adam Sedivy, CJ Barone, Dylan Frank, and Garrett Riley

The 2023 tournament sold out in just two weeks, with much of the 2022 field returning for the second year. Because of the high interest and community support, they were able to raise sponsorship pricing to drive more revenue and an even bigger donation to the Cystic Fibrosis Foundation. They’re also applying for 501(c)(3) status for Brantley’s Buddies as an official nonprofit organization so they can do even more to raise funds and awareness for cystic fibrosis.

Brantley’s Buddies are once again leaning on GolfStatus to help streamline planning and tournament execution. After a successful first year, it was a “no brainer” to continue to use the software. “GolfStatus was a game changer for us,” says CJ. “We probably said no less than 20 times throughout planning, ‘thank goodness for GolfStatus!’”

Qualify for Golf for Good

Nonprofit organizations and third parties (like Brantley’s Buddies) planning golf tournaments to benefit one can qualify to use GolfStaus’ tournament management tech at no cost. Save time with built-in automations and time-saving tools, and raise even more money with fundraising tools and exclusive sponsorships. Plus, take advantage of GolfStatus’ in-house client success team to coach you every step of the way. Click below to learn more and get in touch with the GolfStatus team!

organization Snapshot

In 1997, two families in Pennsylvania came together to find a solution. Their children with neurodevelopmental disabilities would soon be aging out of school-based assistance programs and they wondered what would come next for their kids as young adults. They made a connection with Ken Langone, one of the founders of Home Depot, who pledged to help these individuals and others like them find meaningful careers in Home Depot stores, and Ken’s Krew was born. “The cool thing about getting this started was how the customers and the other associates accepted them as workers,” says Karen LaPera, one of the founding families and current Chief Operating Officer at Ken’s Krew. “We’re so blessed that Ken and Home Depot gave us this opportunity.”

Over 25 years later, over 900 adults in nine states with disabilities have been trained and employed in Home Depot stores, many for 10 years or more. “It’s not just a job at that point, it’s a career,” says Terri Neipert, Executive Director at Ken’s Krew, reiterating the goal to help these individuals find purpose and meaningful careers. Ken’s Krew is working to expand into additional states and build partnerships with major employers in the retail and hospitality industries.

The Challenge

The original Ken’s Krew golf fundraisers were led by families in various states to raise money for programs that assess, train, and place individuals in employment and provide ongoing support services over the long term. “It’s harder to find funding for the long-term job retention support,” Terri says, which is why golf became such a valuable piece of the fundraising pie for this important work. The family-led events ground to a halt during the pandemic, and have since transitioned from being planned by families to Terri, Karen, and their team.

Ken’s Krew had also expanded its work into other states, launching golf fundraisers in those areas. With so many details to manage for multiple tournaments and a transition in leadership, they knew they needed some kind of tool to keep everything moving forward, as well as an easier way to collect and manage golfer and donor information.

The Solution

Terri had been on GolfStatus’ email list for several months, but it wasn’t until she saw a case study about Riverside Ranch’s annual golf tournament that she reached out to GolfStatus. “We get emails about different software and companies all the time,” Terri says. “But not all of them get the nonprofit side of things and come with a helpful team like GolfStatus does.”

She connected with the GolfStatus team to get things moving ahead of the 2022 slate of events and ease the transition from the families planning the tournaments to Terri and her team. “GolfStatus helped make the transition much smoother, making sure we had what we needed,” she says.

The Results

The Ken’s Krew team took full advantage of all that GolfStatus has to offer its nonprofit clients, including a free event website and no-cost access to its tournament management software through the Golf for Good program. “I kept trying to figure out what the catch was—but there really isn’t a catch!” says Terri.

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“I kept trying to figure out what the catch was—but there really isn’t a catch!”

— Terri Neipert, Executive Director at Ken’s Krew

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Ken’s Krew also tapped into GolfStatus’ one-stop-shop vendor Marketplace for pin flags, hole-in-one insurance, and on-course entertainment from BackSwing Golf Events. “Why would I look elsewhere when everything is there that I need?” says Terri. They also utilized a Dormie Network Stay and Play package, donated by the Dormie Network Foundation, as a high-end auction item that drove additional dollars. All in all, Terri says GolfStatus “significantly added to the overall value of the events.”

Ken’s Krew leveraged a GolfStatus event website for each of its golf events to collect registrations and donations, provide sponsor exposure, and share information about the organization.

Ken’s Krew had previously used a different, costly software platform for online registration and payment processing for the first post-COVID event, with frustrating results. “We actually lost money because people weren’t able to get their credit cards processed the day of the event and we got no support,” Terri says. “GolfStatus was super responsive when we had questions and helped us troubleshoot the day of the event as golfers used the app to pay for auction items.”

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“GolfStatus was super responsive when we had questions and helped us troubleshoot the day of the event as golfers used the app to pay for auction items.”

— Terri Neipert, Executive Director at Ken’s Krew

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GolfStatus’ in-house client success team was invaluable for the planning teams from start to finish. “We asked a lot of questions but they never once made me feel like I was a burden,” Terri says. “It’s not just the useful software but the people behind it. They responded quickly to any question or issue—I don’t know that I can say that about anyone else we work with.”

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Beyond the dollars raised from the tournament itself—golfer registrations and sponsorships, namely—Terri says the ability to collect donations right on the event website was invaluable. “People hear about the tournament and go check out the website even if they know they aren’t going to be able to play in the event,” she says. “But then they see the donation tracker and that they can support us with a donation and it prompts them to do so.”

connecting to the cause

An important part of successful charity golf tournaments is finding opportunities to create cause connection and engagement with the organization. For Ken’s Krew, golf events are of course about bringing in funds to provide their services at no cost, but they’re also a chance for workers’ families, partner employers, and the community more involved. What’s more, Ken’s Krew workers often help out or participate in the golf tournament, helping golfers and sponsors better understand and connect with the cause they’re supporting through golf.

There’s even a cause connection for Ken’s Krew staff. “When you’re sort of in the backend of an organization and away from the programmatic work, like Karen (LaPera) and I are, having a day where we can be out with our workers and see them be engaged reminds us why we do what we do,” says Terri. “It really is a moment that reminds us of our mission.” Karen echoes that sentiment. “There’s a lot of warming your heart at these golf events!”

Looking to the future

So far, Ken’s Krew has held golf events in New Jersey, Florida, and Atlanta, all as a means to feel out different markets, make connections, and bring in resources for their work in those states. Terri says they may expand further into other states they serve and bring on more partner employers. With 25 years under their collective belts, the organization is planning for what the next 25 years might hold. “DEI [diversity, equity, inclusion) has made employment for this population more commonplace, but we’re looking further into the future and what it means to employ people with neurodevelopmental disabilities,” Terri says.

Though neither Terri or Karen are golfers, they recognize the fundraising value of golf and have continued to invest their time and resources. “If I had to give one piece of advice for someone planning a golf tournament, it’s tapping into the resources you have at your disposal,” says Terri. “And that includes GolfStatus! I firmly believe that we wouldn’t have been able to hold these events without it.”

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Get qualified for Golf for Good

The Golf for Good program gives qualifying 501(c1) organizations and third parties planning golf events on their behalf no-cost access to GolfStatus’ tournament management software. Get an event website, online registration and payment processing, premium sponsorships, golf-specific tools, and an A+ support team there to help every step of the way. Click the button below to learn more and get qualified!

Your golf fundraiser is quickly approaching, and you may be wondering how to bring in even more dollars from the event. In this summer blog series, we’ll share ideas to supercharge your fundraising while making the tournament more fun and engaging for golfers.

Part one of the series focuses on one of GolfStatus’s Marketplace Partners: BackSwing Golf Events.

Who is BackSwing Golf Events?

BackSwing Golf Events is a group of lady professional golfers who bring a unique and fun experience to golf tournaments of all kinds, from charity events to corporate outings. The pros are personable, energetic, and engaging on the course and know how to raise money. They offer several on-course games and contests that can be leveraged as fundraising tools and sold as sponsorships.

The pros at BackSwing Golf Events

How does it work?

Adding a BackSwing pro to your golf event is easy and can be implemented quickly with a short turnaround. There’s no upfront charge to the event, so there’s no risk in adding a BackSwing pro to your tournament. Founder and CEO McKenzie Lyng says, “We make sure we can enhance their golf tournament without anything coming out of pocket.”

With hundreds of pros located all over the U.S, BackSwing Golf Events will work with you to secure a pro in your area. Proceeds are split 50/50 between BackSwing and the golf event and travel expenses come off the top. BackSwing takes care of all the logistics—the pro will show up on their assigned hole with all the necessary equipment and materials to be successful.

BackSwing will work with you to customize their services based on your tournament’s components, needs, and setting. Games, contests, and offerings include:

• Beat the Pro

• Long Drive Pro

• Trackman Experience

• Roaming Pro

• Glass Break Challenge

• Pro-Am Style

• Golf Ball Launcher

• Drone Drive

• Clinic on the Range

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The Surfing Florida Museum worked with GolfStatus and BackSwing Golf Events for its first annual golf fundraiser. A “Beat the Pro” contest raised over $2,000 extra for the museum. Organizer Susan French says, “The pro was super professional and made the tournament more fun than just the usual 18 holes of golf. It was a fun addition to the event.”

Read More

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How much money can I raise with backswing golf events?

This depends on the size of your event, the number of teams, the on-course game (or games) you book with BackSwing Golf Events, and whether or not you sell it as a sponsorship. Smaller events will take in a couple thousand dollars, while massive, multi-day events with pros on several holes raise upwards of $50,000. BackSwing Golf Events help raise millions of dollars for events every year! Plus, every event helps support women’s golf and the pros’ dreams of golf careers in the LPGA.

Selling the contest as a sponsorship drives even more revenue from your golf event. Include the sponsor logo on your event website for even more visibility, and consider giving sponsors the chance to be present on the hole with the BackSwing pro and mingle with golfers while they wait to participate and hand out branded items.

How do I get started?

Get in touch with BackSwing Golf Events, share some information about your event, and they’ll be in touch to determine how they can help maximize fundraising at your golf event!

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Save time & raise more money

GolfStatus’ golf event management platform—with a free event website, built-in automations and fundraising tools, exclusive sponsorships and add-ons, and best-of-the-best support team—streamlines tournaments so you save time and maximize fundraising. Best of all, nonprofits and organizations doing social good can qualify to use GolfStatus at no cost through the Golf for Good program.

Surfing is part of the fabric of life in Palm Beach County, Florida. The Surfing Florida Museum was created to preserve and share the history of surfing in Florida. Its collection highlights the area’s rich surfing history through rare archive photos, club jerseys and memorabilia, a collection of historic surfboards, and curated local art.

As a completely volunteer-driven organization, the Surfing Florida Museum relies on donations and events to fund its pop-up exhibits and long-term goal of opening a permanent location. Several board members had been pushing the idea of a golf tournament fundraiser for several years, and finally decided it was time to make it happen.

First annual golf fundraiser

Susan French has a long history in the surfing industry, owning and working in surf shops before becoming the accountant at the Surfing Florida Museum. She worked closely with Scott McCranels, an orthodontist, legendary surfer, and a major backer of the museum, to make the golf tournament a reality. While Scott had played in several golf tournaments, he’d never planned one from the ground up, so they needed some guidance and infrastructure to plan the event.

The Surfing Florida Museum Golf Fundraiser was nominated for Play It Forward, a give-back campaign from GolfStatus and Dormie Network Foundation. Scott and Susan connected with the GolfStatus team and liked what they heard—particularly that the event qualified to use GolfStatus’ software at no cost through the Golf for Good program. They got set up with an event website where people could learn more about the organization, register to play in the event, or become a sponsor, plus access to GolfStatus’ entire golf-specific tournament management platform to handle all the golf details.

Getting a new fundraiser off the ground presented some challenges for the planning team, in terms of creating processes, building a base of golfers and sponsoring businesses, and finding effective ways to promote the event. “Next year will be easier in several ways, especially because people will have heard about it or already played in the tournament and had a great time,” says Susan. She and Scott reached out to companies in the surfing community to sponsor the event, and had a good response, both in terms of purchased sponsorships, playing in the event, or making a monetary or in-kind donation.

Overall, the first-year event raised over $28,000, a great haul for a small, inaugural event. With several team spots still open about a month before the tournament, the planning team decided to switch things up and open registration to single golfers or twosomes, which were then grouped together to create foursomes. “We found that some people didn’t want to commit to a foursome, so this was a good option to get more golfers involved,” Susan says.

Backswing golf events

Scott had chatted with a friend who had played in a golf tournament where they had a “beat the pro” contest featuring a pro from BackSwing Golf Events. BackSwing Golf Events is a group of lady professional golfers who provide on-course activities, contests, and additional fundraising. At the same time, BackSwing helps support female golfers trying to make it on the LPGA tour

The pros at BackSwing Golf Events

The museum board met with BackSwing and were impressed with what they had to offer, so they got on board to have them at the tournament. Pro Michaela Linn, who also plays on the Epson tour, was stationed on one of the course’s holes for a “beat the pro” contest. Golfers essentially bet on whether or not they could hit a better tee-shot than Michaela.

“Michaela was super professional and made the tournament more than just the usual 18 holes of golf,” Susan says. “We were really impressed. It was a fun addition to the event.” Susan says the BackSwing pro helped them raise over $2,000 extra dollars for the museum. BackSwing’s business model is a 50/50 split of whatever is raised through their presence on the golf course.

GolfStatus has partnered with BackSwing Golf Events as a vendor in its Marketplace. Susan says GolfStatus’ backing was a plus in making the decision to use BackSwing. “Knowing that GolfStatus has teamed up with BackSwing lets us know they’re a legitimate option to raise more money.”

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“Knowing that GolfStatus has teamed up with BackSwing lets us know they’re a legitimate option to raise more money.”

— Susan French, accountant at the Surfing Florida Museum

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leveraging technology

Susan and the museum’s CPA used GolfStatus’ reporting feature to track registrations, sponsorships, payments, and donations. Once golfers or sponsors registered via the event website, their information dropped into the software’s backend, where the planning team could see real-time participant information and quickly export reports for financial purposes.

GolfStatus’ in-house support team was available to help Susan, as well as golfers, with any questions or issues. “A couple people reached out with questions about registration and the guys at GolfStatus were there to help right away. The support team was great!” Susan says. She worked closely with her dedicated rep to update sponsor logos and event site content. “I had a million questions, but the support team was so helpful and responsive! GolfStatus was definitely a plus for our golf tournament.”

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“I had a million questions, but the support team was so helpful and responsive! GolfStatus was definitely a plus for our golf tournament.”

— Susan French, accountant at the Surfing Florida Museum

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The Surfing Florida Museum’s golf event was held in late October, with the holidays just around the corner. Because the museum’s website doesn’t have the capabilities to collect donations, Susan worked with the Client Success team at GolfStatus to tweak its event website to help a donation push around the holidays. “That was nice to use since we were already set up to process payments through GolfStatus and the site was there,” Susan says.

Surfing Florida Museum shifted the focus of their GolfStatus event website to collect donations over the holidays.

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Golf for good

GolfStatus’ Golf for Good program gives qualifying nonprofits, charities, and those planning golf fundraisers on their behalf access to its golf event management platform at no cost. GolfStatus streamlines prep and planning to save busy organizers a ton of time and its built-in fundraising tools and exclusive sponsorships help raise thousands more dollars. Whether you’re kicking off a new event or looking for ways to improve a decades old event, GolfStatus can help. Plus, our in-house support team has your back every step of the way. Ready to get started? Click below to get qualified!