This installment in our PGA Q&A blog series discusses a popular topic for charity golf tournament planners: food and beverage. Food and beverage can play a major role in elevating the tournament experience, but many tournament organizers aren’t sure how to tackle this part of planning. Get insights from GolfStatus’ on-staff PGA Professionals: Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: where do i start in choosing food and beverage for my tournament?

Cash Dinkel: First, determine whether or not you want to have any food and beverage (F&B) associated with your event. Most tournaments we work with offer F&B, and to be honest, it’s become an expectation when playing in these events. Your best bet is to start with the golf facility. Many facilities will have F&B operations on site and will bundle F&B into your tournament package, which makes coordination much easier. Next, determine your budget. You can either wrap the F&B costs into player registrations or sell a sponsorship to cover the costs. Finally, you’ll need to determine if you’ll offer a grab and go/boxed lunch or a sit down meal and if you’ll distribute F&B during play or post-round. Don’t forget to ask about food allergies during registration if you’re offering F&B.

Jason Meininger: Your host golf facility should have a banquet menu for you to choose from and they can offer suggestions on what meals are good options for golf outings. Cost will also be a factor to consider.

Paul Murcek: Start with the facility hosting the event. Some will require that you use their F&B service. Other facilities may allow you to cater a meal or have a sponsor like a local restaurant provide lunch in the cart. Be sure you ask questions when outlining your contract so you and the facility are on the same page with F&B.

Q: I’m trying to decide between a public facility and a country club. Is there a difference when it comes to food and beverage?

Jason Meininger: Yes, there will likely be a difference in both the quality, available options, and cost. I recommend getting menu options from private and public golf facilities so you can compare offerings and costs.

Paul Murcek: More than likely a private country club will have more top-tier options for F&B (but they’ll also come with a higher price tag).

Cash Dinkel: Most country clubs have high-level F&B operations in their facilities, which typically mean a higher quality of food and presentation. Because of that, costs are also typically much higher per person. You can also expect a higher level of service at a country club.

Post-golf dinner, drinks, and entertainment help enhance the overall tournament experience for golfers and sponsors.

Q: If my host facility doesn’t offer food and beverage, what recommendations do you have?

Paul Murcek: At the golf facilities where I worked that didn’t have F&B options, we had recommendations for several local catering companies to offer multiple price points and food options to meet the needs of all events. So definitely ask the golf facility for ideas and recommendations for caterers.

Jason Meininger: When I ran tournaments, we would work with a dedicated catering company to provide a meal for the outing, or give the organizer the choice to find their own provider. We would often see nonprofits work with a sponsor to donate a meal.

Cash Dinkel: Reach out to local restaurants and catering companies to see if they can provide the F&B the day of your event. They may even be willing to donate food and time for some extra exposure at your event. Be sure to check with the facility to see if they will allow you to bring items they don’t offer on property.

Food and beverage is important at all golf events—even mini golf! Participants of all ages enjoy complimentary snow cones at this putt putt event.

Q: What are some ways you’ve seen of tournaments using food and beverage to enhance the tournament experience?

Jason Meininger: Some fun ones I’ve seen:

• Bloody Mary bar on the range for morning events

• Mobile food truck with drinks and light food

• Kegs of beer on designated holes

• Margarita machines on designated holes 

Cash Dinkel: F&B can really change the tournament and make it memorable for golfers and sponsors. Here are some ideas that I’ve seen work well at charity golf tournaments:

• Coolers with water, Gatorade, and snacks on all par three holes that are free to grab.

• Very high-end sit-down plated meals either the night before the tournament or the evening of the event.

• Grab-and-go breakfast before the event starts, or lunch if it’s an afternoon start.

• On-course tasting stations of food and beverages. This is great for local restaurants and caterers, and another sponsorship option.

• Chick-fil-A delivered on the course to golfers as they were playing.
  

Q: Should we offer food and beverage to volunteers? What about golf staff?

Cash Dinkel: 100% for volunteers. They are donating their time and energy to help your event, so definitely make sure they have food and drink available to them throughout the tournament. It’s also nice to offer the golf staff food and beverage, but definitely not expected.

Jason Meininger: Yes, definitely to volunteers. If there’s enough available, I would offer it to golf staff as well.

Paul Murcek: In my experience, it’s a courtesy to provide food for the tournament’s volunteers, as well as the golf staff.

Tournament organizers can opt for a sit-down meal or grab-and-go options.

Q: What is the standard range I can expect for gratuity on food and beverage at my golf tournament?

Paul Murcek: I’d say you can expect a charge of 18% to 20% on large orders at a private golf facility.

Jason Meininger: It really does vary from facility to facility, but I’ve seen 18% to 20% as a standard.

Cash Dinkel: This is totally up to the facility. Most will have gratuity built into the pricing and should be discussed before signing a contract. While I agree with my colleagues that 18-20% is a fairly standard range, be prepared for a wider range depending on the facility.

Q: Do you recommend having drink tickets, complimentary beverages (alcoholic or nonalcoholic), or a cash bar?

Cash Dinkel: Yes to any of the above. Making sure your participants have access to beverages the entire time they are at your event is a must. Most events will have a traditional cash bar. The next most popular option is giving each player one or two drink tickets with their registration, then they can pay for anything from the cash bar after using their tickets. I would say it’s not very common to have complimentary beverages, simply because of the cost. That being said, finding a sponsor to cover the cost of drink tickets for players is a great way to get that cost covered and provide an additional sponsorship opportunity.

Jason Meininger: Most events I’ve seen provide drink tickets. If you can get a sponsor for the beverage cart or bar service, then you could provide complimentary drinks.

Paul Murcek: If you can find a sponsor or sponsors to pay for complimentary drinks, this is a great way to increase the fun of the tournament and keep golfers and sponsors coming back.

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Ask the Pros!

Do you have a question for GolfStatus’ PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might be featured in a future blog post or an upcoming GolfStatus webinar!

Get started with GolfStatus at no upfront cost! Get an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more—plus access to GolfStatus’ in-house client success team (including knowledgeable PGA Professionals and fundraising specialists). Click the button to book a quick 15 or 30-minute meeting, a full demo, or get started in the software on your own!

Sponsor support is more important than ever for charity golf tournaments. As events evolve to meet participant and sponsor expectations and address logistical challenges, traditional sponsorships may no longer be enough.

Enter digital sponsorships—they’re adaptable, professional, low-risk, flexible, high-value, and easier to implement than you might think. Here’s how you can use digital sponsorships to elevate your charity golf tournament and deliver maximum value to your sponsors.

THE VALUE OF DIGITAL EXPOSURE

Digital exposure offers your tournament’s sponsors an innovative way to engage with your audience that boosts each sponsorship's ROI. They also offer a great deal of convenience and flexibility for event organizers.

• No overhead costs. Digital sponsorships don’t require the production of any physical materials, making them incredibly cost-effective and environmentally friendly. You won’t have to worry about meeting production deadlines or the extra stress of ensuring on-time delivery.

• Adaptability. If your tournament date, format, or location change, the digital exposure built into your sponsorships can easily pivot to fit the updated plan.

• Extended visibility. Digital assets like event websites, live leaderboards, and mobile apps ensure sponsors remain front and center for the duration of your event and beyond, guaranteeing additional impressions for the sponsor’s brand.

• Added value. Digital sponsor exposure can—and should—be built into every sponsorship package, adding additional value for sponsors and improved fundraising outcomes for your nonprofit.

• Plug and play. With the right event management software, when sponsors purchase a package via your online registration site, the sponsor’s logo should automatically populate into the appropriate locations in the platform, saving organizers time and effort.

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PRO TIP:

When making your sponsorship pitch, highlight the value and reach of digital exposure. The additional value and impressions they’ll get as a sponsor of your tournament helps make it an easy sell.

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digital sponsorship options

To take advantage of digital sponsorship exposure, you’ll need an event management tool that has such capabilities baked in. Look for an option that provides multiple touchpoints across the platform, giving sponsors broad visibility to your tournament’s field, including:

1. Event Registration Website Exposure

A robust event registration website is the main hub for marketing your tournament. When you share the site’s link across your digital channels—email, social media, direct outreach—and print channels (using a QR code to link directly to the site), sponsors get exposure with every click. The registration interface should include the ability for sponsors to upload their logo and messaging, giving them instant visibility on the site and eliminating the need for tournament organizers to spend time procuring assets from sponsors.

GolfStatus’ exclusive Technology Sponsorship offers premium visibility across the platform, including on the home page of each tournament’s event website.

2. Digital hole sponsorships

Your event management platform should include a complementary mobile app for live scoring. Not only does live scoring keep golfers engaged throughout the tournament, but it opens the door to sell digital hole sponsorships. Each time a player logs their score, sponsor logos or messages can be displayed, creating frequent, high-impact touchpoints. You have the option to sell digital hole sponsorships as a standalone option, or combine digital hole sponsor exposure with your existing hole sponsorships. Either way, sponsors benefit from added value and engagement.

3. live leaderboard sponsorships

Live leaderboards, much like a mobile scoring app, keep participants and any online spectators engaged while offering premium exposure for sponsors. These leaderboards can and should be shared via email, social media, and newsletters, driving additional visibility for the sponsor and your tournament. The leaderboard sponsorship offers ideal exposure and should be sold at a premium. Once the round concludes, you might use the final leaderboards as an opportunity to make a donation ask—invite them to make a donation that matches their final score (if their team recorded an 84, they would donate $84). Make sure live leaderboards include a donation option to make it easy for folks to make a gift, amplifying the tournament’s fundraising outcomes.

Live leaderboards and mobile scoring apps offer additional digital sponsor exposure and boost the value of sponsorship packages.

4. Mobile engagement

The mobile channel offers the chance for sponsors to reach players with yet another touchpoint. Look for a golf event software that lets you offer sponsors the opportunity to send timely, personalized messages or to offer giveaways through the live scoring app. These targeted interactions can significantly boost sponsor satisfaction and engagement—and the likelihood they’ll return in subsequent years.

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PRO TIP:

When reporting to your sponsors after the golf event, include links and screenshots of the digital exposure your tournament provided.

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WHY SPONSORS LOVE DIGITAL EXPOSURE

While signage, banners, and other sponsor recognition mediums certainly have their place, digital sponsorships provide unparalleled benefits, including:

• Enhanced brand visibility. Through mobile apps, websites, and leaderboards, sponsor logos and messages reach broader audiences over a longer time period. As soon as a sponsor commits and their logo appears on your event website, the sponsor starts earning impressions with every site visit.

• Targeted engagement. Sponsors have the ability to interact with participants at key moments throughout the round. Whether it’s through push notifications from high-dollar sponsorships or hole sponsor logos when a team enters their score in the live-scoring app, sponsors get engagement that’s second to none.

• Shareable support. Sponsors can share the link to your event site through their outreach channels, demonstrating to their audiences how they’re supporting the community by being involved with your tournament.

• Onboarding is simple. The actual process of becoming a sponsor is easy—sponsors browse your available packages, see examples of exposure, and purchase their package right on the site. There’s no need for time-consuming back and forth, removing barriers and making it simple for sponsors to commit and focus on maximizing their investment.

• Enhanced professionalism. Above all, you want to make your sponsors look good. Digital exposure provides a level of professionalism that other forms of exposure simply can’t match.

Live leaderboards not only give your tournament a professional look and feel, but they offer a top-tier digital sponsorship opportunity.

Final Thoughts

Supporters want to know their contributions are going toward meaningful impact. Leveraging digital sponsorships ensures more dollars go directly to your cause, boost the value of sponsorship packages, and unlock new opportunities for your tournament’s success. Start by exploring golf event-specific event management options that offer digital sponsor exposure, attractive event websites, live scoring and leaderboards, and other tools to help you raise the most money possible for your mission.

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hit the easy button with Golfstatus

GolfStatus’ full-service golf event management platform simplifies the implementation of digital sponsorships. It’s designed to help organizations of all sizes save time and resources while delivering premium sponsorship opportunities and a great overall experience. Plus, through the Golf for Good programs, nonprofit organizations can access this technology at no upfront cost.

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When it comes to player gifts at charity golf tournaments, getting it right can significantly enhance the participant experience and leave a lasting positive impression of your nonprofit. But what makes a gift great? And what should you avoid? Drawing on feedback from GolfStatus app users—golfers who regularly play in charity golf tournaments—and industry insights, here’s a deep dive into best practices, the best and worst gifts golfers have received, and recommendations to ensure your event is up to par.

A custom-branded, high quality head cover makes an attractive, memorable player gift!

Key Considerations & Best Practices for Golf Tournament Player Gifts

• Stay on budget. Great gifts don’t have to break the bank. Thoughtful, practical items often cost less than flashy or trendy products. Keep your gifts commensurate with your registration prices. Bake gift costs into your registration prices or make sure they’re covered by a sponsorship.

• Prioritize practicality and quality. Golfers appreciate items they can use during play or in daily life. These items not only serve a practical purpose but also remind participants of your event each time they use them.

• Incorporate customization. Adding your nonprofit's logo or the event name to gifts transforms standard items into memorable keepsakes that offer lasting reminders of the tournament and your cause.

• Offer a variety of items. Providing a selection of gifts caters to diverse preferences and enhances the overall experience to ensure that each participant finds something they value.

• Leverage sponsorships. Partnering with sponsors to provide player gifts can elevate the quality of items without increasing costs, adding value for participants and strengthening sponsor relationships.

• Consider unique and memorable items. Distinctive gifts can make your tournament more memorable, but ensure these gifts align with your budget and the interests of your participants.

• Plan for raffle and contest prizes. In addition to player gifts, offer attractive raffle and contest prizes to boost engagement and add excitement to the event.

• Gather feedback. After the tournament, ask for feedback from participants regarding the gifts and overall experience to better meet their preferences.

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

the best player gifts

These are the gifts that golfers rave about, cherish, and actually use. They strike the perfect balance of quality, practicality, and relevance to the sport.

• High-quality golf balls. Golfers always appreciate receiving premium golf balls, especially if they’re from trusted brands like Titleist, Callaway, or TaylorMade. Personalized balls with the event logo are even better, serving as both a functional item and a keepsake.

• Branded golf apparel. Apparel such as moisture-wicking polos, performance hats, or lightweight jackets are consistently popular. Golfers value apparel they can wear both on and off the course, particularly if it’s quality and well-made.

• Technology or gadgets. Golf tech like rangefinders, GPS devices, or even a gift card toward such items are unique and highly valued gifts. For lower-cost options, consider phone mounts for golf carts or clip-on speakers.

• Practical accessories. Items like insulated tumblers, golf towels, divot repair tools, and high-quality umbrellas rank highly. These are useful both on the course and in daily life.

• Gift cards. While not flashy, gift cards to the host golf course’s pro shop, local restaurants, or sporting goods stores are almost universally appreciated, giving golfers the freedom to choose something they truly want or need.

• Unique keepsakes. Custom-engraved glassware or framed pin flags or scorecards can serve as a meaningful reminder of the event, particularly for milestone tournaments or events honoring a special cause.

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Pro Tip:
Give sponsors the opportunity to include items in the player gift bags.

Giving sponsors the chance to include branded items as player gifts is a great way to add value. Find out how to incorporate player gifts into sponsorship packages in this free Sample Golf Fundraiser Sponsorship Packages guide!

Get the Free Guide

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the worst player gifts

While the intention behind every gift is good, some items just plain miss the mark. Avoid these gifts that make golfers groan:

• Low-quality items. Cheap golf balls, flimsy tees, or poorly made apparel diminish your tournament’s reputation and their value as a gift—and usually end up in the trash.

• Overly generic merchandise. Generic water bottles or pens with no event branding or connection to golf can often be viewed as uninspired. While functional, they don’t resonate with golfers or bring up memories of the tournament.

• Over-sized or bulky items. Large, heavy items like oversized coolers or clunky golf bags can be a hassle for participants to carry around. Unless you’re offering a larger raffle or contest prize that justifies the bulk, stick to smaller, more manageable gifts.

• Non-golf-related items. While creativity is good, veering too far from the event’s focus of golf can backfire. For example, unrelated gadgets or trinkets may leave golfers scratching their heads.

• Items with no usefulness. Decorative items with no practical use or special connection to your tournament, such as purely ornamental keychains or low-quality paperweights, get a thumbs-down from golfers.

• Incorrect sizing. If gifting apparel, ensure it fits and the style appeals to your audience. Collect sizing when golfers register to ensure you have the proper inventory available.

Golfers wear hats and quarters zips bearing the Brantley’s Buddies logo.

memorable gift examples

Looking for inspiration? Here are some player gift bundle examples gleaned from GolfStatus’ network of golfers:

• Golf combo: A sleeve of high-quality branded golf balls, a moisture-wicking polo, and an insulated tumbler that are co-branded with your nonprofit’s and sponsor’s logos.

• Tech bundle: A clip to hold a GSP unit or rangefinder, a phone mount for golf carts that makes live-scoring easier, and a high-quality microfiber towel.

• Golf basics package: Golf tees, a divot repair tool, a ball marker, and a nice branded golf hat.

• Gift card bonanza: Gift cards to the host golf facility’s pro shop, a local coffee shop, and golf or sporting goods store.

• Cause connection keepsakes: A custom-engraved glass, beer stein, or mug paired with a gift card to a local restaurant and a thank-you note explaining how their participation supports your mission.

• Out-of-the box options: A branded golf club cleaner brush, head cover, and golf shoe bag.

final thoughts

By focusing on quality, relevance, and practicality, your nonprofit can ensure the player gifts at your next charity golf tournament are not just appreciated but celebrated. Thoughtfully selected gifts enhance the golfer’s experience to keep them coming back year after year, elevate your event’s reputation, and remind participants of your organization’s mission every time they use them.

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No Cost, No Risk

Planning a charity golf tournament can feel like a big undertaking, but with the right guidance and tools, it’s easier than you think. In this blog series, the PGA Professionals on staff at GolfStatus are sharing their insider knowledge and tips for success. With years of experience running tournaments of all sizes, Jason Meininger, PGA; Cash Dinkel, PGA; and Paul Murcek, PGA know exactly what it takes to organize a successful event.

In this installment of GolfStatus’ Q&A blog series, these Pros break down the basics of tournament planning—from creating a timeline and working with the golf course staff to must-have tools and advice for first-time organizers. Whether you’re new to tournament planning or looking to streamline your process, their tips will set you up for success.

The PGA Professionals on staff at GolfStatus, from left: Jason Meininger, PGA; Paul Murcek, PGA; Cash Dinkel, PGA.

Q: what’s a typical schedule for a charity golf tournament?

Jason Meininger: Start with your tee off time and build the schedule around that. Here’s an example for a 1:00 p.m. shotgun start:

• 11:00 a.m.: Check-in and registration, driving range open

• 11:00 a.m. - 1:00 p.m.: Lunch served

• 12:45 p.m.: Call to carts, welcome, and instructions

• 1:00 p.m.: Shotgun start

• 6:00 p.m.: Dinner and awards

Cash Dinkel: In my experience, morning starts are most common and a great option for charity tournaments. For example, open registration at 8:00 a.m. for a 10:00 am shotgun start, with a meal and awards following golf (if applicable). I usually recommend advertising to golfers that announcements will begin 15 minutes prior to the start of the tournament so people aren’t getting there late.

Q: What does the golf staff typically take care of on tournament day?

Paul Murcek: Usually they’ll take care of getting the golf carts set up and ready to go before kickoff and help you with any format or scoring announcements. They’ll also help with scoring and finalizing the results for awards.

Cash Dinkel: Golf staff will take care of printing materials like cart signs, scorecards, rules sheets, and live scoring instructions and getting them placed on golf carts. They often help with contest set up, scoring the event, and determining the winners. Depending on the facility, they may also make sure any necessary tables, chairs, tents, hole signs, pin flags, etc. are set up and ready to go.

Jason Meininger: It really varies from course to course. At a municipal, public course, they likely aren’t able to help as much as at a high end private golf club. Private facilities will do pretty much anything you need—set up carts and the driving range; produce scorecards, cart signs and rules sheets; make announcements; figure out winners; and hand out prizes after the round, if needed.

Q: in your experience, what tools are the most useful for planning a successful golf tournament?

Jason Meininger: Number one is an event website. It makes it so much easier to track payments, registrations, sponsorships etc. Number two is having a realistic budget and fundraising goal. This helps you set your pricing and get an idea of all of your tournament’s costs so you can see if it will be profitable.

Cash Dinkel: Online registration is a must-have, both for the time-savings involved for the organizer and to make it easy on the golfer or sponsor to register. I’d also say planning guides and resources from golf fundraising experts, plus live scoring to improve the overall player experience.

Paul Murcek: I’d say learning from others that have had tournaments is a great help in being successful. Lean on your Golfstatus client success rep and register for a couple of GolfStatus’ monthly webinars to hear from golf and fundraising experts.

Q: What are some things you wish organizers knew when planning a golf tournament for the first time?

Cash Dinkel:

1. It takes a team. Organize a committee to help shoulder the load, and don’t be afraid to delegate responsibilities.

2. Use your networks! Ask anyone and everyone you, your committee, staff, board, and volunteers know to play in the tournament, become a sponsor, volunteer to help, or just spread the word about the event.

3. Don’t set expectations too high for the first year of a tournament. You can absolutely make money in year one, but be realistic in your goals.

Jason Meininger:

1. Start planning early, at least six months before the tournament date.

2. Have a committee to help with promoting and running the event, especially on tournament day.

3. Recruit volunteers to help.

4. Golf tournaments can be a lot of work—remember you’ll get out of it what you put into it.

5. Marketing your tournament is essential. Use free channels like social media and email campaigns.

Paul Murcek:

1. Start early—procrastination is your worst enemy!

2. Create a sponsorship for every expense you have.

3. The more sponsorship options you have available, the better chances you have to appeal to potential sponsors.

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Ask the Pros!

If you have a golf tournament or fundraising question for our PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line! It just might make a future blog post or be answered on an upcoming GolfStatus webinar.

GolfStatus makes charity golf tournaments easier and more lucrative than ever. Whether you’re planning an event for the first time or looking to upgrade an existing tournament, GolfStatus’ tech and golf fundraising experts are here to help. Best of all, nonprofits can qualify to use GolfStatus’ tournament management software at no upfront cost through our Golf for Good program. Click the button to get started!

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Golf tournaments can be a big lift for nonprofit organizations, but with the help of dedicated volunteers, you can pull off a memorable event that drives your mission forward (and doesn’t burn anyone out). Here are some help tips and context about how to effectively recruit and engage volunteers for your golf event and create a memorable experience that keeps them coming back.

Why volunteers are essential

Volunteers are the backbone of successful charity golf tournaments. Here’s why:

1. They fill gaps in people power. Volunteers provide the extra hands needed to execute a seamless event. From planning to cleanup, their support ensures sponsors and participants enjoy a top-notch experience from start to finish.

2. They develop a stronger connection to your cause. Volunteering fosters a deeper connection to your organization. Many volunteers become lifelong supporters, often contributing both time and financial resources.

3. They build important relationships. Volunteers create a support system for your nonprofit and often bond with each other through shared experiences. These relationships often lead to ongoing engagement and advocacy centered around your cause.

4. Everyone benefits. Volunteering benefits both your nonprofit and the volunteers themselves. The Mayo Clinic reports that volunteering reduces stress, boosts mental and physical health, provides a sense of purpose, and even teaches volunteers valuable skills. For nonprofits, volunteers help build capacity, gain loyal advocates, and convert volunteers into regular donors.

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sample golf tournament volunteer assignmentS

Pre-tournament:

• Tournament promotion

• Sponsor introductions or asks

• Assemble player gift bags

• Assemble signs

• Manage volunteers

Tournament day set up:

• Registration desk

• Place hole signs

• Direct traffic

• On-course games and contests

• Raffle or auction

• Awards

registration:

• Check in golfers, sponsors, and volunteers

• Sell raffle tickets, mulligans, and on-course game entry

• Collect donations

During the round:

• Run on-course games and contests

• Distribute food

• Check pace of play

Post-tournament:

• Assist with awards

• Tear down and clean up

• Pick up pin prizes and hole signs

• Write thank yous

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Volunteers can serve as witnesses for a hole-in-one contest at a golf tournament. (Image courtesy of Flickr)

recruiting volunteers

If you don’t already have a volunteer base, your golf tournament is a great chance to establish one! It’s also an opportunity to beef up your volunteer pool for other events and initiatives where your nonprofit needs assistance. Before you start recruiting volunteers, make sure you have somewhere to send folks to sign up. Add a link to your volunteer sign up on your golf tournament website so people who want to know more about the event also have the information they need to help out.

• Use your networks. Start by asking your nonprofit’s staff, board, and current volunteers to commit to volunteer at the golf event and invite a friend to help. This leverage’s social proof, which is the tendency of people to follow others’ actions when making decisions. Personal invitations and word-of-mouth are powerful motivators.

• Leverage local community and service groups. Your community likely has people interested in volunteering—you just need to find them. Tap into service clubs in your community, such as Kiwanis or Rotary Clubs. Use the alumni associations of universities or colleges in your area or that people in your network belong to. You might also check to see if local high schools require community service hours and if volunteering for your tournament might qualify.

• Use matchmaking websites. There are a number of volunteer matchmaking websites that can help you find local volunteers. A simple Google search will give you some great options. RiseUp Malawi used VolunteerMatch to source volunteers for their golf event’s planning committee and day-of execution.

• Work with local media. Consider sending a press release about your golf tournament to local media outlets, such as television and radio stations and newspapers, that includes a call for volunteers. Don’t forget to list your event and volunteer opportunities on local community calendars.

• Leverage social media and ads. Your nonprofit’s Google Ad Grant, which provides up to $10,000 in monthly ad spend, is a great way to promote your golf tournament and volunteer opportunities. You should also post content on your social media channels that show volunteers in action, data that demonstrates your impact, and stories about your work to get people excited to volunteer. You might also consider a small social media ad campaign to target potential volunteers, if your budget allows.

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Using Social Media to Amplify Your Golf Fundraiser

Social media is a huge opportunity to level up your golf fundraiser, helping promote the event; recruit volunteers, players, and sponsors; thank donors, and much more. This free guide will help tournament organizers of all skill and experience levels leverage social media to make the most out of your charity golf tournament and raise the most money possible.

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Keeping volunteers engaged

Your volunteers want to be engaged and in the know when it comes to their contributions and responsibilities. Keeping them engaged before, during, and after the tournament is key to volunteer satisfaction and retention.

before the tournament

• Get volunteers excited. When volunteers sign up to help, personally reach out to thank them for their commitment and share the impact they’ll help make as a result of their time. This gets them excited both for the event and about your cause, and is key to building a long-term relationship with that volunteer.

• Help them feel a sense of ownership. Loop volunteers into the planning process (when appropriate) so they feel a sense of ownership in the event and have a vested interest in its success.

• Create a clear onboarding process. Before you begin recruiting volunteers, document the roles and responsibilities of each assignment. Use online tools to manage sign-ups and assign roles, and share those details once they commit so they understand exactly what’s expected of them. If necessary, offer training ahead of the tournament. For example, if they’re running a hole-in-one contest, walk them through how the contest works, what they need to communicate with golfers, and what to do if someone gets a hole-in-one.

• Communicate effectively. There’s a balance between under and over communicating with volunteers—don’t overdo it, but make sure they know enough to be helpful. Volunteer management tools make it easy to communicate with volunteers and keep correspondence in one place.

during the tournament

• Keep volunteers in the loop. If there are any updates or changes to on event day, be sure to communicate those to volunteers via your online volunteer management tool. Let them know how the tournament is progressing, what’s happening next, and if there are any changes to their assignments.

• Take care of them. You want your golfers and sponsors to have a great experience, but you also want your volunteers to remember your tournament fondly. Simple things like providing hot or cold beverages, food, a place to sit and rest, hand warmers on a cold day, or handheld fans on a hot day make volunteers feel more appreciated and more comfortable.

• Say a public thank you. During the tournament’s kickoff and wrap up remarks, be sure to thank both your sponsors and volunteers for making the event a possibility. If there are only a handful of volunteers, consider recognizing them each by name.

after the event

• Say thank you (again!). Much like with golf tournament sponsors, a handwritten thank you or a phone call can be huge in keeping volunteers engaged for subsequent years and cultivating their support of your organization. Invite volunteers to attend any post-golf gathering and perhaps provide a complimentary drink or raffle ticket. You also might consider holding a volunteer appreciation reception at your office after the golf event to say thank you. Above all, be sincere and personal in expressing your gratitude.

• Ask for their feedback. Send a survey or have informal conversations with volunteers to find out what went well, what can be improved, and what suggestions they have for next year. This helps them feel ownership in the tournament—making them more likely to return to help again in the future.

• Involve them in other parts of your nonprofit. If the golf tournament is the first time a volunteer has engaged with your organization, now is a good chance to share other volunteer opportunities with them. Fold volunteers into your regular organization communication so they’re aware of other events and volunteer opportunities. And be sure to share the impact their volunteerism has had on your organization. For example, assisting with the golf tournament raised funds to feed 20 shelter dogs for a year.
  

Make volunteering for your tournament easy & rewarding

Above all, remember that when volunteers feel valued, they’re more likely to continue supporting your organization. Recruit volunteers with purpose, communicate with them effectively, and show gratitude every step of the way to build lasting relationships.

Your golf tournament can be more than just a fundraiser—it can become a community-building event that strengthens your mission and leaves a lasting impact.

golf for good with golfstatus

Organizing and executing a charity golf tournament is easier than ever with GolfStatus. You’ll get a free event website where you can recruit volunteers, promote your tournament, sell teams and sponsorships, and solicit donations. The software’s back end makes it simple to manage teams, sponsor assets, and payments and seamlessly collaborate with your planning team and the golf facility. The software is backed by an in-house client success team that’s there to help seven days a week. And best of all, there’s no cost and no risk to get started with GolfStatus. Click below to book a demo with our team or get started in the software on your own.

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As golf continues to grow in popularity, it’s becoming an essential fundraising tool for nonprofits of all sizes. Technology has made planning and managing golf events more approachable and efficient, even for those who might not be familiar with the sport. As 2024 draws to a close, we’re looking ahead at the trends and predictions for golf fundraising in 2025. Here are eight trends to watch for your 2025 golf event.

1. Partnering with sponsors will be standard

Sponsors increasingly want to be more than just logos on banners; they want meaningful engagement with your golf tournament’s participants. When pitching sponsorships to businesses, work with them to identify their goals for supporting the event and find opportunities for them to achieve the highest return on investment (ROI). That might look like branded booths and activities on tee boxes, special speaking appearances, sharing the tournament’s registration lists, or other opportunities for organic engagement. It will be important for tournament organizers to effectively collaborate with sponsors to ensure both parties meet their goals.

2. professionalism will be essential

Event attendees will expect a polished, professional experience in 2025. From your tournament website to signage, every touchpoint will matter more than ever before. High-quality, consistent event branding from the moment golfers hear about your event and register on your event site to when they receive their post-tournament thank you signal to them that the event is well-run. This professionalism can go a long way in attracting new supporters, retaining donors, impressing sponsors, and encouraging all participants to return in future years.

According to the National Golf Foundation, the female golfer population today is not only growing, it’s more diverse than ever.

3. expect more women to play in your golf event

Females now represent 26% of the golf market—a jump from 19% just a few years ago. This increase in female participation means it’s time to consider how your tournament might better appeal to women. A women’s-only flight or other women-focused offerings can help your tournament stand out, attract more lady golfers, and foster inclusivity in your event’s culture.

4. non-traditional golf events will become more popular

Another significant trend for 2025 is the increased popularity of non-traditional golf events, like mini golf tournaments, TopGolf, or indoor golf experiences. These events are especially appealing for organizations looking to add a second golf event that attracts new audiences, who want to experiment with golf fundraising on a smaller scale, or want a fundraising event with a shorter time frame than a traditional 18-hole tournament. Non-traditional events can also be more budget-friendly, making them an excellent option for organizations looking to diversify their fundraising. What’s more, indoor golf events let nonprofits connect with supporters during the cooler winter months when golf isn’t feasible.

A TopGolf golf fundraiser is an event option that can help nonprofits reach and involve new audiences.

5. golfers will want more than a round of golf

In 2025, expect golfers to crave unique, memorable experiences beyond a round of golf. Including tournament components like flights, cash prizes, on-course games or contests, raffles, or auctions make tournaments more exciting and memorable for participants. Elevated player gifts and prizes, on-course demonstrations, and live-scoring add to the overall experience that set your event apart and create lasting memories for participants.

6. hole-in-one insurance will be a must-have

A hole-in-one contest adds excitement and helps draw players to your event, but having the right insurance in place is essential so your nonprofit isn’t exposed to financial risk. Yes, the odds of a golfer getting a hole-in-one at your tournament remain low (about 12,000 to 1), but holes-in-one do happen and it’s not worth the risk to your organization. Hole-in-one insurance covers the cost of a big prize, like thousands of dollars in cash or high-end golf experience, in the rare instance that a golfer gets an ace. Offering fantastic prizes with the reassurance of insurance protection can help you confidently advertise this fun tournament add-on.

the ultimate guide to hole-in-one contests

Get the ins and outs of a successful hole in one tournament in this free guide! Download now to get comprehensive insights and actionable advice for nonprofits looking to incorporate a hole-in-one contest into their charity golf tournament.

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7. sponsors will want to show off their support

Sponsors in 2025 will look for opportunities to showcase their involvement with your cause, not just at the golf tournament, but also online and across their networks. Think through how you’ll work with sponsors to facilitate this—consider co-branding social media posts or creating shareable content for sponsors to post on their channels. These partnerships can increase visibility for both the sponsor and your event while aligning with each other’s goals to give back to the community.

8. team planning will drive success

Gone are the days of a one-person show organizing a golf fundraiser. The most successful events will be those organized by a team with a clear division of responsibilities. By involving multiple planning team members, you’ll ensure that all details are well-managed, from sponsorship outreach to volunteer coordination. Team planning can lead to a smoother experience for everyone involved and help create a stronger, more collaborative event environment. Plus, no one gets burnt out handling every task.

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final thoughts

By keeping these 2025 golf fundraising trends in mind, next year’s golf event will better resonate with participants, deliver value to sponsors, and boost your nonprofit’s fundraising potential. Using golf event management technology can make it even easier to achieve these goals, saving you time on administrative tasks, simplifying registration and payments, and providing tools to engage sponsors and participants. With streamlined technology and a focus on unique experiences, your nonprofit can host a golf fundraiser that raises more money and leaves a lasting impression on everyone involved.

Make Your 2025 Golf Event the Best One Yet!

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Planning a charity golf tournament is an effective way to raise funds for your nonprofit through a fun, social activity, but if you’re unfamiliar with the sport, the terminology can feel overwhelming. Don’t sweat—this guide will walk you through some essential golf definitions, key terms, and basics of the game so you can confidently organize your golf fundraiser.

the very basics: what is golf?

Golf is a sport where players hit a small ball with clubs into a series of holes across a golf course in as few strokes as possible. Golfers often compete individually against the course to achieve the lowest score, but golf can also be played in teams.

A golf course usually has 18 holes, though some have only nine. Each hole presents a unique challenge with different distances, layouts, and obstacles (like sand bunkers or water hazards).

Common golf terms tournament planners should know

Understanding the basic terminology will help you when working with course staff, sponsors, and players. Here are some common terms you should know:

• Birdie: Completing a hole using one fewer stroke than par. Two strokes under par is called an eagle.

• Bogey: Completing a hole using one more stroke than par. Two strokes over par is called a double bogey.

• Chip / Chipping: A short shot used to move the ball onto the green from a relatively close distance (usually hit with a wedge or shorter iron club).

• Drive: A long-distance shot hit from the tee box, using a driver.

• Driving Range: A practice area where players practice hitting balls toward targets.

• Fairway: The well-maintained area of short grass between the tee box and the green. Golfers want their tee shots and subsequent approach shots to stay in the fairway.

• Foursome: A team of four golfers. Most charity tournament teams are foursomes.

• Green: The area around the hole with very short, manicured grass, designed for putting.

• Handicap: A numerical measure of a golfer’s playing ability, representing the number of strokes above or below par they expect to shoot, which helps level the playing field by allowing players of different skill levels to compete more fairly.

• Hazards: Obstacles on the course like bunkers (sand traps) and water hazards (ponds, lakes, or streams) that make the game more challenging and the course more visually appealing.

• Hole: A circular hole in the ground in the green where players aim to get the ball into using the fewest possible strokes.

• Hole-In-One: When a golfer gets the ball into the hole on their first shot. Charity tournaments often offer hole-in-one contests that award exciting prizes (backed by hole-in-one insurance) for achieving a hole-in-one.

• Mulligan: Essentially a “do over” for a shot, where the golfer can hit the ball again without penalty. Mulligans are often sold at charity golf tournaments to raise additional funds.

• Par: The expected number of strokes it should take a golfer to complete a hole. For example, a par-3 hole should take three strokes to finish.

• Pin: A tall pole with a flag on the end that’s inserted into the hold to identify the location of the green. Sometimes also referred to as a flagstick.

• Practice Green: A well-manicured area of the golf course where golfers practice putting. It usually includes several different holes to practice hitting into.

• Putt / Putting: The shorter strokes used to roll the ball into the hole, using a putter.

• Rough: Areas of longer grass or uneven terrain surrounding the fairway and green where it’s typically much harder to hit the ball accurately.

• Stroke: The act of hitting a golf ball with a golf club.

• Tee Box: The starting point for each hole where players make their first hit, known as the tee shot or teeing off.

Golf equipment

Golf tournament participants typically bring their own equipment to play with, but it’s a good idea to know what some of the basic pieces of equipment are called:

• Ball Marker: A small, flat object about the size of a coin that’s used to mark the position of a player’s ball on the green so it doesn’t impede another golfer’s shot.

• Divot Repair Tool: A tool used to repair any scrapes or ball marks on the green to keep the playing surface smooth and playable.

• Golf Bag: A large bag that holds and organizes a golfer’s clubs and other equipment, like golf balls, tees, glove, towel, etc.

• Golf Balls: A small, typically white, ball designed with dimples to improve flight. Golfers usually carry several balls with them in case they lose one (which often happens in a water hazard or rough).

• Golf Cart: A small vehicle driven by golfers to move across the golf course. Carts drive on the fairway or cart path, if one is available, but should never be driven on a green or tee box. Staff at the host golf facility can share more information about event day cart rules.

• Golf Clubs: A set used to play golf that includes different types of clubs, each with a specific purpose (listed from longest to shortest):

  • Driver: This is the longest club in a set that golfers use for long distance shots. This club has the largest head.

  • Woods: Clubs with a round head that are used for long distance shots.

  • Irons: Versatile clubs that are numbered from three to nine; the higher numbers indicate a shorter distance. These clubs have an angled face and are typically used for mid-range shots.

  • Wedges: Specialized clubs used for shorter shots, especially near the green, or to hit out of a bunker or the rough.

  • Putter: Used on the green to roll the ball into the hole.

• Golf Glove: A glove that improves grip and to help prevent blisters. The glove is worn on the golfer’s non-dominant hand.

• Scorecard: A small card where players record the number of strokes taken on each hole. Digital scorecards via a mobile app can also be used in lieu of a paper scorecard.

• Tee: A small stand inserted into the ground that lifts the ball off the ground for the initial shot on a hole.

fundamental golf rules, formats & scoring

Golf has a number of unique nuances for rules of play, event formats, and scoring options. Here are a few of the basics:

• Gross Score: This score represents the total strokes a golfer takes during a round and does not factor in the golfer’s handicap.

• Match Play: A format in which golfers compete with each other hole by hole. The winner of each hole earns a point, and the total number of points at the end of the round is the winner.

• Net Score: A score calculated by taking the gross score and adjusting it for the golfer’s handicap, which is a better representation of their skill level.

• Penalties: If a player hits the ball into a water hazard or loses it out of bounds, penalty strokes are added to their score.

• Scramble Format: This tournament format is used most often for charity events as it allows golfers of all skill levels to participate and have fun. In a scramble, each player in a group hits a shot, and chooses the best one. The entire group then plays their next shots from that spot, and so on until the ball is in the hole.

• Shotgun Start: A tournament format where all players begin their rounds simultaneously from different holes on the course, ensuring a faster and more organized event.

• Stroke Play: A format in which the total number of strokes over the entire round establishes the winner; the player with the fewest strokes at the end of the game wins.

• Tee Time: Assigned start times for players or groups. Golf tournaments can use tee times to keep play organized and avoid crowding on the course.

Type of golf courses

Choosing the right course for your event will depend on the golf facilities available in your area, plus your tournament goals, budget, and audience.

• 18-Hole Courses: A golf course with 18 holes, which is the standard layout for full golf rounds. This is a popular option for charity tournaments. The course is often broken up into the front nine, which are the first nine holes, and the back nine, which are the final nine holes.

• 9-Hole Courses: Perfect for smaller or shorter events. You can run two rounds to create an 18-hole event if needed.

• Executive Courses: These courses are shorter and less difficult, designed for quick rounds or beginner-friendly events.

• Putt Putt or Mini Golf Courses: A smaller version of a traditional golf course, featuring short holes that often have creative obstacles like windmills, ramps, and tunnels. A mini golf event is a great option for an organization interested in testing out the idea of a golf tournament or involving more age groups.

Final thoughts

Golf tournaments are an excellent way to raise funds, engage supporters, and expand your donor base—even if you don’t have much experience with the sport! Whether you choose a full 18-hole tournament or a putt putt event, the end goal is the same: to have fun while raising money for your mission.

GolfStatus’ team of golf fundraising experts includes PGA Professionals who know the ins and outs of all things golf and golf tournaments. You don’t have to be a golfer or know much about the game to plan a lucrative golf tournament—lean on GolfStatus! Our intuitive golf event management software is backed by a responsive support team ready to help anywhere along the way. And best of all—you can use GolfStatus at no upfront cost. Click below to get started!

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If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to raise money with golf. Planning a successful golf fundraiser starts with a solid understanding of some fundamentals, paired with a golf tournament checklist to keep you on task and on target.

Want to brainstorm ideas for your charity golf event?

Check out this guide.

What to Know Before Organizing a Charity Golf Tournament

1. You don’t have to be a golf expert.

2. Most of your fundraising revenue goes to your cause.

3. Golf events are more popular than ever before.

4. Golf events bring new donors to the table.

5. Sponsors are interested in connecting with your donors in new ways.

6. Golf tournaments are fun and exciting.

7. Organizing a charity golf event is worth the work.

8. Use a checklist to stay organized.

1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources.

An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

2. GOLF FACILITIES ARE EAGER TO HOST GOLF TOURNAMENTS.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

• Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

• Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

• Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years. Nationwide, the game has seen a net game of more than 2.3 million on-course golfers since 2020. More than 123 million Americans consumed golf in some way in 2023, an increase of 14% over the past five years. Retail equipment sales continue to remain strong. 

Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments to capitalize on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as third or even fourth-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.

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Active Golfers

1 in 9 Americans

Average Golfer's Net Worth

$768,000

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4. GOLF EVENTS BRING NEW DONORS TO THE TABLE.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport, with more on-course golfers between the ages of 18 and 34 than any other segment.

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

High quality, professional golf course signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. 

Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

What’s more, golf tournaments offer sponsors high engagement over the course of several hours on the course. Whether it’s sponsoring a golfer-favorite hole-in-one contest, setting up a booth on a tee box as a hole sponsor, or running an on-course game, golf events give sponsors the opportunity to engage with participants in meaningful ways.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

• A celebrity appearance

• A professional long-driver on a designated hole or holes

• Games or demonstrations on each tee box

• Custom player gifts

• Live or silent auctions

• Post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

• Building custom sponsorship packages

• Syncing GHIN handicaps

• Simplifying team pairings

• Streamlining hole assignments and hole-by-hole sponsor exposure

• Making live-scoring super simple

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.

Golf Tournament Fundraiser Checklist

A checklist, with an accompanying timeline of tasks, is a tried and true method to staying organized throughout the golf tournament planning process. Depending on the size, scope, and goals of your golf event, a good recommendation is to give yourself at least four to six months to plan. An event management platform built for golf is also a must-have to streamline the process and keep everything organized in one place.

Here’s a quick checklist of important tasks and to-dos to get you started.

3-6 Months Out: Laying the Foundation

• Outline goals and objectives for the tournament based on your mission and fundraising goals

• Assemble a planning committee

• Get your golf tournament management software in place

• Set a budget based on how much you aim to raise, income streams, and estimated expenses

• Choose a date and host golf facility for the tournament

• Start outlining team and sponsor pricing

• Launch an event website

• Create a marketing plan for the event

• Determine whether you’ll have any add-ons, like contests, on-course games, raffle drawings, or an auction

2-5 Months Out: Big-Picture Finalization

• Finalize sponsorship offerings and team packages

• Get quotes from vendors

• Meet with your planning team

• Reach out to prospective sponsors

• Promote the tournament

1-2 Months Out: Countdown Preparation

• Continue promotion and marketing to sell teams 

• Meet with your planning team

• Finalize on-course games and purchase hole-in-one insurance

• Determine a contingency plan for inclement weather

• Recruit volunteers and determine roles

• Continue sponsor outreach

2 Weeks Out: Final Touches

• Meet with the planning team to tie up any loose ends

• Finalize details and food and beverage with the golf facility

• Check on outstanding vendor orders

• Close registration

1 Week Out: Crunch Time

• Collaborate with the golf facility to finalize team pairings, hole assignments, logistics, vendor deliveries, and setup

• Gather supplies and materials (registration items, signage, banners, golfer gifts, raffle prizes, auction items, etc.)

The Big Day

• Set up registration, signage, contests, screens for leaderboards, and awards

• Take photos and post on social media

• Take time to connect with sponsors to build donor relationships

1-2 Weeks Post-Event: Following Up

• Export the donor data from your event management software to include in your nonprofit’s CRM

• Debrief with your planning team to review goals, outcomes, and improvements for next year

• Report on the event’s success to donors, volunteers, and sponsors

• Send thank yous to event sponsors and participants

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For a more in-depth list of planning tasks with a customizable timeline, download GolfStatus’ free Golf Tournament Fundraiser Timeline and Checklist.

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Final Thoughts & Next Steps

Golf tournaments offer a ton of fundraising potential. Understanding the basics of charity golf events and staying organized and on track are keys to planning a successful golf tournament. Start by getting a golf event management platform in place as soon as possible, then outlining all your priorities and to-dos in a golf tournament fundraiser planning checklist.

Get qualified to use GolfStatus’ tournament management software at no upfront cost through the Golf for Good program! You’ll save 40 hours or more in planning time and get access to tools to help you raise thousands more dollars for your cause. Click below to connect with our team and get started.

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Technology has transformed the way nonprofits and other organizations plan and execute charity golf events, by streamlining processes, increasing participant engagement, and raising more money for important causes. But for many nonprofit organizers, implementing new technology for your golf tournament may require approval from superiors or a board of directors. If you’re in this boat and ready to jump on board with time-saving tech, here’s how to successfully get buy-in from decision-makers.

1. Identify the problems technology will solve

Before getting into the weeds of the features and benefits of the tech platform, start by framing the conversation around the problems it will solve for your tournament and the planning team. Are you spending a ton of time manually processing registrations and payments? Are you bouncing between siloed tools and platforms that create cumbersome processes? Are you spending more time sending payment receipts than promoting your tournament or connecting with sponsors? Is it difficult to communicate with and engage participants?

Example:

“We’re currently manually processing tournament registrations and payments, which takes significant time and leaves room for error. Using a golf-specific event management software would automate this process, giving staff more time to focus on selling teams and sponsorships.”

2. highlight how technology boosts efficiency & revenue

A solution that increases efficiency and revenue from your golf tournament is sure to get the attention of decision-makers! Explain how a tool that’s built just for golf events can help increase the overall impact of your charity golf tournament by:

• Saving time. Automate repetitive tasks like registration, payment processing, donation receipts, registration closing dates, and more.

• Increasing engagement. Tech that includes communication tools and solutions like live leaderboards offer increased engagement with golfers and sponsors, which creates a stronger connection to your nonprofit’s cause.

• Raising more money. The right tech platform brings opportunities to drive revenue, like online donations, a round up feature at checkout, exclusive sponsorships, premium digital exposure, and add-ons.

Example:

“Golf event management software can save our planning team 40 hours or more and help bring in an extra $4,000 or more in additional revenue.”

3. share real-world examples from other nonprofits

Nothing drives home how well a tool works than showing how your peers have benefited from it. Show decision-makers how other nonprofits and events have successfully adopted tech for their golf events and the positive ROI they experienced. Seek out case studies, talk to other golf tournament organizers, or look at online reviews (such as Google or Capterra) to help make your case.

Example:

“The Golf Fore Kids Classic cut their administrative time in half by using golf event management software and sold out their sponsorships thanks to the extra digital exposure provided by the platform.”

4. provide a cost-benefit analysis

Many boards or leadership teams will likely have concerns about the cost of implementing a new technology—both in terms of the cost to use the software as well as staff time spent learning to use it. Prepare a cost-benefit analysis that outlines upfront costs, any additional fees or estimated costs, and the projected benefits to help alleviate financial concerns. Compare all costs to the potential revenue increase and savings on time and effort.

Example:

“The golf event software I’m exploring comes with no upfront cost and minimal processing fees, which we can pass along to golfers and sponsors. There’s no risk to us to try it.”

5. demonstrate how tech enhances the tournament experience

Your organization’s decision-makers will likely be interested in how any technology will impact tournament participants and the overall experience. Demonstrating how it will improve the experience for golfers, donors, sponsors, and volunteers is a key part of getting their approval. For instance, golfers and sponsors expect online registration with secure payment processing and a simple checkout process. Other experience-enhancing features might include live scoring and leaderboards, online donations, and a donation tracker.

Example:

“Golfers and sponsors will have a better experience with online registration, live scoring, online donations, and digital sponsor exposure, which increases the likelihood that they’ll come back year after year.”

6. Get them to see a demo or explore the software

The best way to convince your team? Let them see it in action! Book a quick demo so they can ask questions firsthand or share access to the software so they can explore it on their own terms. Either way, they’ll see the platform’s benefits and capabilities to ease their concerns about making the jump to a new tool.

Example:

“We can schedule a quick 15-minute call with an account rep to go over the highlights of the software and you can ask questions and have your concerns addressed.”

7. overcome red tape & bureaucratic hurdles

In many organizations, even the most beneficial changes can face obstacles due to red tape or bureaucratic processes. While it can be frustrating, you can take steps to navigate these challenges:

• Anticipate blockers. Understanding the processes will help you prepare for approval, particularly if multiple departments are involved. By identifying delays ahead of time, you can proactively account for them. These might include legal compliance checks, approval from finance or accounting, and a sign off from IT.

• Get the buy-in of key stakeholders. Decisions can be delayed when certain leaders aren’t fully on board. Talk with the necessary individuals or departments ahead of time to explain the benefits and address any concerns at the outset.

• Create a clear implementation plan. Provide a step-by-step plan with timelines and how the tech will be integrated with minimal disruption in the day-to-day operations and the overall tournament flow.

• Address concerns head on. Change can be scary, so think through potential objections and offer clear solutions that address concerns about switching to a new tech tool for your golf event.

• Be patient—but persistent. Overcoming red tape is an exercise in patience, but also in following through. Find a balance between keeping the tech proposal top-of-mind while allowing it to work through the system.

Example:

“I’ll work with finance and IT to get their blessing first, then create an implementation plan that includes ample time for staff training ahead of the golf tournament, and follow up regularly with department heads to keep this request moving forward.”

Other things to mention

• Support. They’ll want to know if there is a team of knowledgeable, responsive folks available to help troubleshoot, provide coaching, and assist you and your golfers—and if there’s any cost to access the support team.

• Security. You might discuss the tech provider’s security standard, such as PCI-compliance (for credit card transaction) and data privacy.

• Long-term benefits. Share how easy it is to copy an event each year so there’s no need to start from scratch. This takes advantage of processes and event infrastructure that have already been built, ultimately saving your team time.

Next Steps

Getting approval to implement new technology for your charity golf event comes down to clearly communicating its benefits, addressing concerns, and showing how it can lead to greater success for both the event and your nonprofit as a whole.

A platform like GolfStatus, which is built specifically for golf events, is a great option to streamline your tournament from top to bottom. It starts with an event website with integrated online registration and payment processing, built-in time-saving automations, and opportunities to raise thousands more dollars. Nonprofits and third parties planning charity golf events can qualify to use GolfStatus at no upfront cost through the Golf for Good program.

Book a Demo to Get Started With GolfStatus!