Posts tagged event websites
Is a Charity Golf Tournament Worth It? Yes, Absolutely!
 

by Logan Foote, Sales and Education Director at GolfStatus

For years, organizing a charity golf tournament meant juggling a mountain of paper registration forms, chasing down checks, and bouncing between spreadsheets. But the good news for nonprofits is that, thanks to today’s golf-event-specific technology, this is no longer the reality.

Purpose-built golf tournament management software makes planning and running a lucrative golf fundraiser easier than ever, from start to finish. So to answer the question directly: yes, a golf tournament is absolutely worth it. Here are five reasons why, and how the right tech makes all the difference.

Golfers in a golf cart wave during a charity golf tournament.

The short answer—yes, a golf tournament is absolutely worth it for nonprofits of all types and sizes!

1. Golf Tournaments Raise Money & Awareness

Golf has massive fundraising power. The sport raises more than $4 billion for charity every year, and nonprofits of all types, sizes, and missions can use golf as an effective vehicle to raise mission-critical, unrestricted funds.

Golf tournaments also come with built-in opportunities to boost revenue, from golfer donations and premium sponsorships to add-ons and extras like mulligans, on-course games, and hole-in-one contests. These not only raise more money, but they add fun to the event and make it even more memorable.

What’s more, golfers often tap their own personal and professional networks to fill teams for charity tournaments, which means that with every team that registers, new people—and new potential donors—learn about your work and are connected to your organization.

How Tech Makes a Difference

  • Seamlessly collect donations during checkout, from live leaderboards, and through a mobile scoring app, so giving never feels like an afterthought.

  • Show real-time progress toward your fundraising goal on your event website’s homepage to keep momentum going throughout the round.

  • Offer valuable digital sponsor exposure before, during, and after the tournament for an even stronger return on their investment. Multiply that exposure with high-quality on-site hole signage.

  • Use an event website to tell your story and show golfers exactly what their participation supports. Use photos, videos, and compelling copy.

The homepage of a charity golf tournament website is displayed on a laptop computer.

An event website is key part of a successful golf fundraiser, helping with promotion, registration, sponsor onboarding, communication, and more.

2. The Right Tools Automate Time-Consuming Tasks

Golf tournaments come with a lot of moving parts and details to track—everything from registrations, payments, receipts, sponsorships, hole assignments, and the day-of logistics that make it all happen. If you’re still processing registration forms manually and tracking information across spreadsheet after spreadsheet, there’s a better way, and it doesn’t require more people power. Automating administrative tasks can save you and your team upwards of 40 hours per tournament—which can be better spent on donors and sponsors instead of data entry.

How Tech Makes a Difference

  • Golfers and sponsors register and pay online through your event website, with no manual entry, paper forms, or mailed checks needed. They automatically receive a registration confirmation and payment receipt, and you don’t have to lift a finger.

  • Registration data is easily accessible in one centralized place as registration data flows from the website into the software’s backend, where you can track and manage teams, payments, and other details.

  • Keep everyone on the same page by sharing access to the software with your planning team and even the golf facility. All parties can work with up-to-date information rather than trading emails or outdated spreadsheets.

  • Set up notifications for new registrations, donations, and sponsorship purchases so you know the moment they happen, giving you a jump on thank-yous and sponsor outreach.


3. You Connect With the Golfer Demographic

The golfer donor is a key segment that every organization should want as part of their donor outreach and engagement strategy. Consider the average golfer demographics:

  • The average golfer’s net worth is over $768,000

  • The average household income among golfers is $125,000

  • 33% of golfers are in top-level management

While not every golfer fits this profile, as a whole, golfers represent an affluent, influential audience. Not only are these ideal potential donors, but they’re exactly the audience your sponsors are hoping to reach as well, giving you real leverage when selling sponsorship packages.

A golf tournament is a valuable first step in converting a casual golfer into a regular, engaged supporter. When you provide a memorable experience and create a tangible connection to your mission at the event, whether through on-course signage, a short mission moment at the awards banquet, or an impact story shared on your event website, golfers are far more likely to come back year after year and potentially give beyond the golf course.

How Tech Makes a Difference

  • Collect donor data through secure online registration, ensuring you capture complete, accurate golfer and sponsor information and nothing is overlooked.

  • A streamlined registration flow keeps the process simple and intuitive so that golfers don’t abandon their purchase partway through.

  • Manage and export data to your CRM, so your golf event information doesn’t live in a silo separate from the rest of your donor database.

  • Get a clear picture of who supports you through golf at what levels, in what years, and how that support has changed year over year. This information is invaluable for post-tournament donor stewardship.

4. Golf Events Build & Strengthen Partnerships

Golf tournaments are unique in that they offer five (or more) uninterrupted hours across 18 holes to build relationships you’d otherwise never have the time or setting for. To that end, be strategic about your hold assignments: pair the chair of your board with a prospective corporate sponsor or put your development director alongside a major donor you’ve been courting for months. Several hours together on the course, away from phones and email, can do more for a relationship than a dozen meetings in the office. Be sure to follow up after the event with a genuine thank-you to keep the relationship moving forward.

Businesses already use golf tournaments as a way to entertain clients and prospects, network with peers, and engage their own employees. So when your event runs smoothly and professionally—from the moment someone registers or purchases a sponsorship on your event website to when their team submits their score through a live scoring app—you’ve already laid the foundation for a lasting partnership, not just a one-time sponsorship.

How Tech Makes a Difference

  • Easily track registrants as the field takes shape to see which current and potential partners have committed and who is playing on their team.

  • Make strategic hole assignments and team pairings with a few clicks instead of by hand, and easily make adjustments as needed right in the software.

  • Handle the golf specifics like tournament format, scoring, start time, handicaps, and flighting so nothing falls through the cracks on event day and you execute a flawless, professional tournament that impresses attendees.

Golfers interact next to golf carts before the start of a charity golf tournament.

You don’t have to be a golfer or an expert on the sport to plan and execute a successful, lucrative golf tournament for your nonprofit.

5. Anyone Can Plan a Golf Tournament

Plenty of nonprofit event planners are hesitant to take on a golf tournament simply because they aren’t golfers themselves and don’t know much about the sport. The good news? This isn’t the roadblock that it might seem! Organizers with no golf background put on tournaments that raise five, six, and even seven figures every year. You don’t have to be an expert or know your way around a green to hold a successful event—you just need the right support system in place. The key is a platform built specifically for golf, one that can handle a golf event’s particular quirks and logistics without clunky workarounds or manual patches.

How Tech Makes a Difference

  • Provides an infrastructure for your tournament so you don’t have to start from scratch. It starts with the event website, which serves as the hub for the event and where you can share tournament details, collect registrations, sell sponsorships, offer digital sponsor exposure, and much more. Year two becomes even easier—simply copy the event and update as needed.

  • Support and coaching from golf fundraising experts who can answer questions, walk you through the software step by step, offer ideas based on what’s worked for other organizations, and support golfers and sponsors directly if they run into any issues with registration.

  • Tournament add-ons that help drive additional revenue, offer premium sponsorships, and provide a great experience for golfers and sponsors.

  • Planning tools and resources for every phase of the tournament, from promotion to day-of execution to post-tournament follow-up and everything in between.

Charity Golf Tournament FAQs

Is golf tournament software expensive?

GolfStatus’ golf tournament management software is available at no upfront cost to nonprofits and charities. There’s no setup fee, no monthly subscription fee, no cost to access support, or costs per user. A fee is assessed on transactions processed on GolfStatus’ golf tournament websites, but it can be passed on to golfers and sponsors, who choose to cover it nearly 90% of the time.

Can a small or first-time nonprofit pull off a golf tournament?

Yes! Golf tournaments scale well, and plenty of first-time organizers raise thousands of dollars with a well-run event. Having the right technology and support in place from the start makes it approachable, regardless of your team’s size and experience.

Do I need to know about golf to run a good tournament?

Not at all. Many successful organizers have never played golf. The sport-specific details—formats, handicaps, scoring, flighting—can be handled by the right software and support team (like those at GolfStatus), so you don’t need to be a golf expert to pull off a great event.

How much money can I raise with a golf tournament?

Golf tournaments have a ton of fundraising potential. To raise the most money possible, make sure registration and sponsorship prices cover hard costs and drive revenue. Sponsorships will likely bring in the most income, but add-ons like raffles, auctions, mulligan sales, and donation asks can bring in thousands of additional dollars. Nonprofit tournaments can raise anywhere from a few thousand dollars to upwards of seven figures.

The Bottom Line: A Golf Tournament is Worth It

A charity golf tournament remains one of the most reliable ways for a nonprofit to raise significant funds while building relationships with donors, sponsors, and community partners that last well beyond a single event. There’s real planning and logistics involved, but that’s exactly where tournament management tech earns its keep—handling the details so your team can focus on your mission.

Today's tech tools make it easier than ever for nonprofits and charities to raise more, work smarter, and create an experience that brings golfers, donors, and sponsors back year after year.


Tech, Support & More from GolfStatus—at No Upfront Cost

GolfStatus’ event management platform is built specifically for golf tournaments, handling all the golf-specific details and freeing up organizers to focus on what matters most: connecting with donors and sponsors and sharing their mission. The software is backed by an in-house client success team, ready to answer questions and provide coaching seven days a week. Events can get started with GolfStatus at no upfront cost, including an event website, online registration, live scoring, and much more. Book a meeting to learn more and get started in the software!

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Crunch Time To-Dos: The Month of Your Golf Tournament
 

Your golf tournament is just around the corner! The month leading up to event day is filled with final checks, logistics, and finishing touches to ensure a great event and a great experience for everyone involved.

Golfers check in at a charity golf tournament.

This installment of the blog series walks through the final to-dos for the month of your tournament. Thorough planning and prep will ensure the tournament runs smoothly and you and your team are as stress-free as possible.

9 Months Post

6 Months Post

2 Months Post

It’s important to note that while having more time to plan is usually better, it’s possible to plan a successful golf tournament in a couple of months.


Pre-Planning & Reference

You should be familiar with GolfStatus’ software at this point, but it’s not too late to:

  • Connect with your GolfStatus Client Success Rep. If you have questions or need software assistance, the GolfStatus support team is there to help seven days a week.

  • Meet with a Fundraising Specialist. It’s not too late to add a hole-in-one contest, or, depending on how many weeks your tournament is away, secure pin flags or hole signs.


Planning Team & Committee Meetings

Now’s the time to make sure everyone is on the same page. It’s a good best practice to meet at least a couple of times this month to discuss final logistics and outstanding tasks.

  • Hold bi-monthly committee meetings. Talk through day-of logistics, volunteer assignments, outstanding vendor orders, signage and printing, player gifts, raffle items, event timelines, and other last-minute items.

  • Meet with volunteers. Hold a meeting and/or provide detailed instructions about volunteer assignments, roles, responsibilities, and who to go to with questions so all volunteers feel confident heading into tournament day.

A golf tournament planning committee looks at a computer.

Keep everyone on the same page by meeting with your planning team regularly in the month leading up to your tournament.

Date & Golf Facility

Stay in touch with golf facility staff in the weeks leading up to the tournament so everyone is on the same page and there are no surprises when tournament day arrives.

  • Share access to GolfStatus’ backend. If you haven’t already, share access with the golf facility so there are no surprises in the weeks leading up to tournament day. There’s no cost to grant staff at the golf facility access to your GolfStatus tournament management platform’s backend.

  • Touch base with facility staff on final numbers and logistics. Connect with golf facility staff about any questions or concerns, and to finalize headcounts for carts and any food and beverage the facility is providing. Confirm when you’ll be arriving to set up on tournament day, and what the facility will handle.

  • Confirm setup times and deliveries. Verify when you’ll be able to access the facility to set up on tournament day, and if you have anything being delivered directly to the course, make sure staff is aware and can keep an eye out for it.


Event Website

Your golf tournament website should be kept current, so golfers, sponsors, volunteers, and supporters can find the latest information about your event (without needing to contact your team).

  • Make event website updates as needed. Continue to add and update information as needed. Common updates include new raffle prizes or auction items, contest or challenge announcements, special guests, and the event’s schedule. If you have an online bidding link for an auction, now’s a great time to add it to the website.

A screenshot of a golf tournament website showing sold out sponsorship packages.

Make sure purchased sponsorship packages are marked as sold on your website leading up to the tournament.

Team & Sponsor Packages

The goal is to have all team and sponsorship packages sold in the month leading up to the tournament. If you don’t, that’s ok! See the promotion section for some suggestions. Now’s the time to touch base with any outstanding sponsorships or payments.

  • Conduct final follow-ups for sponsorships. Follow up with prospective sponsors with a deadline, which may correlate to the dates you need to send recognition items to print.

  • Close registration. Keep an eye on how the field is filling, and close registration as necessary. You can offer a waitlist if there are still golfers interested in signing up.

  • Check on vendor orders. Check dates for any materials—player gifts, prizes, signage—to ensure on-time delivery. Verify where items should be shipped, as you may want items like signage or pin flags delivered directly to the golf facility.


Marketing & Promotion

If you still need to fill teams, check out this blog post for some last-minute promotional ideas.

  • Send targeted promotional emails as needed. Determine if you still need to fill team slots and send promotional emails to your audience as needed. “Last chance” messaging can be effective ahead of your registration close date. You might also reach out to sponsors to ask them to help spread the word and fill any remaining teams.

  • Continue social media promo. Keep excitement high! Even if you don’t need to attract more teams, social media is a great place to give sponsor shoutouts, thank raffle or auction item donors, and give updates on donations so far.

  • Determine a plan for day-of social. Assign a dedicated staff member or volunteer to head up event day social. Post pictures and videos, tag sponsors, and share the fun and excitement of the day. Create a shot list and draft posts ahead of time to make it even simpler for whoever is coordinating day-of social media.


Helpful Crunch-Time Planning Resources


Details & Logistics

It’s crunch time for final details and logistics!

  • Communicate with participants. Send an email to registrants reminding them of the upcoming event. Include event details and times, live scoring information, parking directions, links to purchase raffle tickets or other add-ons, and any other pertinent information.

  • Finalize food and beverage. Connect with whoever is providing food and beverage to provide final counts for meals.

  • Assemble player gifts. Make sure you have all items, purchased or donated by sponsors, in hand. Rally your planning team to assemble any gift bags in the days leading up to the tournament.

  • Finalize volunteer assignments and roles. Communicate with volunteers a week or two before the tournament to make sure they know where to be, when to be there, and what to do.

  • Finalize the schedule. Add this information to your event website. Include times for registration, warm-up, shotgun start, and estimates for any post-golf celebrations.

  • Finalize contests. Whether it’s a hole-in-one contest, putting contest, longest drive, or closest to the pin, make sure you have insurance and prizes lined up and ready to go.

  • Finalize on-course games or challenges. Ensure you have necessary supplies, volunteers or sponsors to run games, any needed signage, options for on-course payment, and assign holes for each game.

  • Finalize trophies or other prizes for tournament winners. If you haven’t already, order these now for on-time delivery for tournament day.

  • Finalize raffle prizes (if applicable). Be prepared to sell raffle tickets on event day. Process them through your event website to keep all tournament income in one place. Make sure you have prizes in hand, tickets, ticket receptacles, and an emcee to announce winners.

  • Finalize auction details (if applicable). Open bidding for an online auction a couple of weeks in advance to give golfers and guests time to browse. Ensure you have prizes in hand, and if you’re holding a live auction, check in with your auctioneer.

  • Make hole assignments. Use the hole assignments function in GolfStatus to assign team pairings and starting holes. Golf staff and your GolfStatus client success rep can help you out with this if needed.

A screenshot of the hole assignments tool in the GolfStatus software is shown on a laptop computer.

Quickly and easily make hole assignments and team pairings right in the GolfStatus software.

  • Design and print signage. Recognize sponsors, provide directions and information, and post QR codes that link to your event website where folks can donate. Not a designer? Don’t sweat—use these free Golf Tournament Signage Templates!

  • Determine setup. Decide where you’ll put your registration table, any on-course donation stations, food stations, and signage. Decide who will set up registration and place signage.

  • Determine speakers. You’ll need an emcee to welcome golfers and discuss rules to kick off the tournament. This is a great time to share a mission moment and remind golfers what they’re playing to support. Secure any speakers—beneficiaries, sponsors, staff—for post-golf gatherings.

  • Print documents and prep check-in devices. Use the Documents tab in GolfStatus to access and print pre-formatted cart signs, scorecards (if not live scoring), and other reports. Make sure you have internet access at the clubhouse so you can use the team or individual check-in feature as people arrive.

  • Pack supplies. Make sure you have everything you need for the day. There’s a great packing list in this free Complete Event Day Guide for Charity Golf Tournaments.

Up Next—Tournament Day and Post-Event Follow-Up!

After months of planning, tournament day is right around the corner. You’re prepped and ready—now it’s time to execute a fun, memorable event that raises funds for your mission.

The final installment in this series will cover post-event follow-up, which can help set next year’s tournament up for success.

 
 
The Ultimate Guide to Running a Charity Golf Auction
 

by Jen Wemhoff, Communications Manager at GolfStatus

A popular—and lucrative—complementary activity to your charity golf tournament is an auction. With the right strategy, auctions deliver strong ROI and can generate significant additional revenue for your organization. This guide will explore how to seamlessly add an auction to your golf event and maximize income.


Frequently Asked Questions about Charity Golf Auctions

Why should my nonprofit run a golf charity auction?

Auctions and golf tournaments go hand-in-hand. Both combine high-net-worth networking with a popular, engaging activity that, when done well, can result in meaningful revenue for organizations of all types and sizes.

A women bids on an item at a golf charity auction.

What types of auctions complement golf tournaments?

  • Silent auction. The vast majority of golf tournaments incorporate a silent auction. In a silent auction, participants write their bids on a piece of paper or, more commonly, submit their bids using an online bidding platform. Silent auctions work well with golf tournaments because of their flexibility, and thanks to mobile bidding platforms, golfers can place bids from anywhere on the course.

  • Live auction. Live auctions utilize a professional auctioneer who leads the bidding process, encouraging competition amongst attendees. One item is auctioned off at a time, in front of the entire group. Live auctions are particularly effective for high-value items or experiences, but can be time-consuming at the end of a long day on the golf course.

  • Online auction. An online auction extends the auction beyond the golf tournament itself, reaching a larger audience and broader participation.

When is the best time to hold the auction during a tournament?

An online auction or silent auction that utilizes bidding software can be launched before the tournament to maximize reach and bids. In fact, golfers can bid from their phones during the round! Bidding can start a few days or a few weeks before the event and usually concludes following the awards ceremony or banquet, so golfers or guests take their winning items home. Live auctions are often held during the post-round cocktail hour or dinner, and often coincide with the announcement of the tournament’s winners.

How do we handle bidding while golfers are out on the course?

Paper bid sheets are outdated and create more work for you and your team. Instead, use an auction platform that offers a mobile-friendly interface to:

  • Keep the auction running smoothly and professionally

  • Allow golfers to browse auction items and place bids during the round, without needing to return to the clubhouse to check bid status

  • Automate finalizing bids

  • Quickly collect payments and send receipts

How many items should we have for our charity golf auction?

The number of items you offer in your auction is dependent on the number of participants and guests at your tournament. You want to ensure every item is sold, while also creating scarcity that drives higher bids. A good rule of thumb for silent auctions is to have one silent auction item for every five to 10 guests.

Are charity golf auction purchases tax-deductible?

Yes. According to the IRS, “Donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value.” For the deduction to be valid, the Fair Market Value (FMV) must be displayed on the auction site.

How do we prevent “auction fatigue” at the end of a long day?

Keep the energy high for your golf event’s auction by:

  • Encouraging bidders to save payment information to streamline purchases and receive digital receipts.

  • Limiting the live auction to just a handful of big-ticket items to keep golfers engaged, and using an experienced, entertaining auctioneer.

  • Opening bidding for a silent golf charity auction before the tournament, so golfers (and guests!) can browse items before they tee off.

  • Ensuring there is plenty of time and there are plenty of volunteers to facilitate item pickup and payment when the auction closes.

How should we set starting bids and bid increments?

  • Establish a clear FMV. Determine and clearly display the FMV for every auction item, which is the foundation for your pricing strategy.

  • Set starting bids in the "Sweet Spot." A good practice is to start bidding at 30% to 50% of the item's FMV. This range is low enough to attract early bids and generate excitement, but high enough to ensure a meaningful return.

  • Calculate standard bid increments. Set bid increments at approximately 10% of the starting bid (e.g., if the starting bid is $50, the increment should be $5).

  • Minimize bidding friction. The 10% rule keeps the math simple and ensures the item's price steadily increases without drastic jumps.

  • Create exceptions for "Priceless" items. For exclusive experiences or unique items (like a round of golf with a celebrity) where FMV is subjective, you may want to set a higher baseline starting bid based on your audience's perceived value.

What legalities do I need to worry about?

  • Local liquor laws. Alcohol is heavily regulated. Before auctioning off any liquor items, verify local, county, and state laws. Many jurisdictions require charities to obtain a temporary liquor license or special permit to legally auction alcohol.

  • Auction and raffle differences: It’s critical to distinguish between these two formats. An auction is a direct sale where the item goes to the highest bidder based on value, and a raffle (or lottery) is a game of chance where participants buy tickets for a random draw.

  • Gaming and gambling issues. Raffles and lotteries are regulated under state gaming and gambling laws, which are stricter than auction laws. Using the terms interchangeably or improperly running a raffle can lead to legal or compliance issues.

  • Tax deductions. Clearly state the FMV to keep everything transparent. Bidders can only claim a tax deduction on the amount they pay that exceeds the item's FMV.

How much revenue can your tournament raise?

Use this auction ROI calculator to help determine your charity golf auction’s potential net revenue!

Auction ROI Calculator

Estimate your charity auction's return on investment and maximize fundraising impact.

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The Benefits of Running a Golf Charity Auction

An auction can significantly increase your golf event’s overall revenue and further your nonprofit’s impact. Here’s why you should add an auction:

  • Drive significant revenue from your event. Add another income stream to your tournament to supplement teams, sponsorships, contests, mulligan sales, raffles, on-course games, and other add-ons. Competitive bidding, especially in a live auction, can drive up the final sale price of items, leading to better fundraising outcomes.

  • Attract new supporters and engage non-golfers. An auction—particularly an online auction with an easily shareable link—can draw a wider audience, including non-golfers or spouses or guests of golfers and sponsors. High-end items can also draw new teams to play in your tournament, so be sure to publicize the auction in your event marketing.

  • Add excitement and engagement. Auctions add fun and excitement to your tournament, encouraging golfers, sponsors, and guests to stay longer—and spend more.

  • Low-cost, high ROI. Keep your auction’s overhead costs low by securing as many donated items as possible. Items purchased outright or on consignment eat away at your overall take from the auction, so engage your donor base, partners, vendors, and sponsors to solicit item donations that boost ROI.

  • Opportunities to connect with local businesses. An auction is another opportunity to engage with area companies and businesses. If a business can’t financially sponsor your tournament, invite them to donate an auction item, opening doors for future sponsorships.

  • Turn bidders into donors. Capturing bidder data with an online auction platform makes it simple to include them in your CRM for year-round donor stewardship and giving campaigns.

How to Add an Auction to a Golf Event

An auction can easily be added to your tournament at any time, but planning early can help ensure a smooth experience that encourages higher bids. Here’s how to add an auction to your golf tournament:

  • Determine the type of auction that best suits your tournament, either live, silent, or online.

  • Procure auction items. Work with sponsors, local businesses, your planning team, board members, and corporate partners to secure donated goods, services, and experiences that appeal to your audience. Another option is working with consignment providers who offer big-ticket items without upfront risk.

  • Choose an auction platform. Much like your golf tournament, using tech will help it run smoothly and save you time and hassle. The most important feature is a mobile-friendly interface, so golfers and others can browse auction items during the round and place bids right from their phones.

  • Promote the auction on all your communication channels and as part of your tournament’s marketing campaigns. Use your GolfStatus event website to promote your golf tournament’s auction and include information about top-tier items, donors, and the bidding link in your pre-event email to participants.

  • Establish bidding processes. Determine the starting bid for each item—30% to 50% of the FMV is a good place to start—and the bidding increments. If you’re planning a live auction, secure a high-energy auctioneer experienced in engaging guests.

  • Secure volunteers to help set up the auction, answer questions, and finalize payment and item pickup.

  • Finalize the details. Add items to your auction platform (making sure to include who donated each item and FMV), create baskets or groupings, and touch base with volunteers and the auctioneer.

ADD AN AUCTION TO YOUR GOLFSTATUS EVENT WEBSITE

Find out more!

Best Practices for Running a Charity Golf Auction

  • Plan early. Start organizing your auction well in advance of the tournament so you have ample time to secure high-quality items that appeal to your audience. Sample timeline:

    • 6 months out: Assign an auction lead

    • 3 to 4 months out: Solicit donations and/or contact a consignment provider

    • 1 month out: Finalize lineup and open bidding link

  • Set clear guidelines. Clearly outline the rules and communicate these before bidding begins, including bidding increments, payment methods, and pick-up procedures, to avoid confusion and ensure a seamless process.

  • Utilize technology. Online platforms for silent or virtual auctions streamline bidding, help reach a broader audience, and make checkout and payments quick and easy. Include a link to the auction on your golf tournament’s website.

The homepage of a golf tournament website highlights a golf charity auction.

GolfStatus’ event website include an auction integration to easily link to your online auction.

  • Secure donated items. Partner with local businesses for donated items or experiences, reducing costs, fostering community involvement, and improving fundraising outcomes.

  • Engage attendees. Provide frequent updates and reminders about the auction during the tournament, highlighting selected items to keep attendees engaged.

  • Follow up with bidders. Promptly reach out to winning bidders to confirm payment and item delivery, and thank them for their support. You should also send a personalized thank-you email to all attendees within 48 hours, and invite everyone to next year’s golf fundraiser.

  • Evolve the auction based on feedback. Look for ways to improve your auction strategy based on the feedback you get from your supporters and golf event participants.

The Best Golf Charity Auction Items

One key to a successful auction is offering items that are appealing, attractive, and valuable to your audience. When procuring items:

  • Ask your supporters ahead of time what type of auction items they would like to see.

  • Have three to five “big” items in the mix that guests would splurge on, plus small to mid-sized items to round out the slate and attract more bidders.

  • Include golf-related items to appeal to golfers, and consider items that match the tournament's theme.

  • Invite sponsors to contribute in-kind gifts for auction items. If a prospective sponsor says no to a monetary sponsorship, ask for an in-kind donation.

Our Favorite Golf Charity Auction Items

  • Experiences. VIP tickets to sporting events, concert passes, exclusive golf packages, vacations or travel packages, dining experiences.

  • Memorabilia. Autographed sports gear, collectibles, pieces of art, branded merchandise, golf equipment.

  • Luxury items. Designer goods, handmade jewelry, high-end electronics, gourmet food baskets, high-end spirits or wine baskets.

  • Local business services. Spa packages, local dining experiences, home improvement services, golf lessons, local boutique packages.

An auctioneer collects bids during a live golf charity auction.

Hope Strengthens Foundation partners with NHL Hall-of-Famer Ray Bourque as the auctioneer at their golf charity auction.

Golf-Related Auction Items

  • Custom golf club set

  • Golf rangefinder

  • Personalized golf bag

  • Exclusive lessons with a golf pro

  • Golf apparel (hat, shoes, gloves, shirts, pants)

  • Golf cart 

  • Golf course membership package

  • Golf weekend getaway

  • Play with a club pro

  • Play with a local celebrity 


Pro Tip:

GolfStatus’ giving partners at Dormie Network Foundation offer in-kind donations that level up nonprofits’ fundraising efforts.


Physical Auction Items

  • Custom artwork

  • Standing desk/walking pad

  • Chef set (knives, kitchen supplies, etc.)

  • Gourmet gift basket (luxury chocolates, wine, snacks, and other gourmet foods)

  • Coffee lover gift basket (coffee mugs, French press, beans, etc.)

Experiential Auction Items

  • Sporting events tickets

  • Concert tickets

  • “Night on the Town” (dinner and a show)

  • Ultimate city experience (tickets to all the fun things to do in a certain city)

Consignment Travel & Risk-Free Big Ticket Items

  • Vacation packages

  • Golf-related packages, like tickets to The Masters, a trip to Pebble Beach, or a trip to play St. Andrews

Third-party providers offer risk-free travel packages. Your organization only pays the base cost of the item if it sells, and you keep all the profit above the reserve price.

Run a Golf Auction with GolfStatus

In addition to industry-leading software for charity golf tournaments and fundraisers, GolfStatus offers an auction add-on. The GolfStatus in-house team will work closely with you to set the auction up on the platform and activate the “Auction” tab on your golf tournament website so you can start collecting bids alongside golfer and sponsor registrations. Curious about how GolfStatus can help save time, raise more money, and streamline your auction? Click below to get in touch with our team.

 
 
Kids’ Chance Uses Golf to Drive Fundraising & Awareness
 

Nebraska Nonprofit Engages Supporters Year-Round Through Golf

partner snapshot

Kids’ Chance of Nebraska sees golf as much more than just a day on the course. It’s a way to bring people together to raise critical funds and, perhaps most importantly, introduce more people to a mission that can easily be overlooked.

The Nebraska chapter shares a mission with the national Kids’ Chance community: to provide scholarships and support to the children of workers who have been killed or seriously injured in workplace accidents. While workers’ compensation provides some support, it often doesn’t cover everything a family needs, especially the cost of higher education.

A Kids' Chance of Nebraska ball marker sits in the grass on a golf course.

Kids’ Chance of Nebraska relies on golf to raise funds for scholarship and spread the word about its mission.

The organization finds children who qualify and connects them with scholarship opportunities and support throughout their education. “A lot of kids don’t realize they qualify for this support,” says Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President.

Golf plays an important role in making that support a reality. What started as a small tournament with just a handful of golfers has grown into an annual event drawing more than 130 golfers, while a second golf fundraiser—a TopGolf event—gives Kids’ Chance of Nebraska another opportunity to engage its network.

the challenge

When Shawn first started looking for a fundraising option more than a decade ago, golf seemed like a natural solution. “I needed a fundraiser, and I like to golf,” he says. The golf outing quickly became the organization’s major fundraiser of the year.

But as the tournament grew, so did the administrative work behind it. Participants received information about the event by mail, filled out paper forms or PDFs, and sent in checks. Shawn had to track payments, follow up with people who hadn’t paid, and maintain spreadsheets to try to keep everything organized. “I had to go collect checks at the P.O. box, keep track of who had paid, and chase people down on the day of the tournament,” Shawn says.

There was also the added administrative work that comes with a major fundraising event—selling and managing sponsorships, coordinating teams and pairings, reconciling income and expenses. For an organization with a largely volunteer-run board, that workload quickly became a barrier for growth.

And because the goal of the golf event is broader than raising money, the organization saw an opportunity to expand beyond its traditional tournament to add a second fundraiser to engage more people—a spring TopGolf event. But a second event meant additional work, and they needed a solution to streamline planning for both events.

Two female and two male golfers post on a golf course at a golf fundraiser.

The 18-hole golf tournament has grown from a handful of golfers in its first year to regularly attracting more than 150.

the solution

GolfStatus has helped make managing both events easier. After being introduced to GolfStatus through a connection at Dormie Network Foundation, Kids’ Chance of Nebraska moved its tournament into the digital age.

Simplifying Logistics

Online registration made an immediate, significant difference. Instead of relying on the PDFs, checks, and spreadsheets, golfers register and pay online, without any manual processing. “It’s a piece of cake,” Shawn says. “It made my job a lot easier.”

The platform is used to manage teams, pairings, and sponsorships. Shawn says he appreciates being able to see at a glance who has registered and can organize participants as the event takes shape.

The event website has also become an important part of the tournaments, giving participants a clean, easy-to-use hub for registration and event information. Shawn includes the site’s link in all promotional materials, and golfers and sponsors take it from there.

Screenshots of the Kids' Chance of Nebraska golf event websites are displayed on a tablet and laptop.

Kids’ Chance of Nebraska uses event websites powered by GolfStatus for both its 18-hole tournament and TopGolf event.

For a volunteer-led organization, these efficiencies quickly added up. Instead of spending time tracking down payments or maintaining spreadsheets, the planning team can shift their focus to the things that make the event even more successful: recruiting sponsors, securing auction donations and raffle prizes, promoting the tournament, and connecting participants with the Kids’ Chance mission.


Improved Sponsorships & Relationships

GolfStatus helped Kids’ Chance of Nebraska offer new, lucrative sponsorships for its 18-hole tournament, including a hole-in-one contest sponsorship, pin flag sponsorship, and the exclusive Technology Sponsorship. These created new ways for businesses to support the event.

Their sponsorship strategy for both events is rooted in relationships, with most sponsors returning year after year. The sponsor pool includes businesses connected to the workers’ compensation industry, such as defense attorneys and insurance agencies that work with cases, plus other local businesses and vendors.

A golfer hits a ball toward a target at a sponsor tent at a charity golf tournament.

Some sponsors choose to have an active role in the golf tournament with a game or display set up on a tee box.

Shawn says some sponsors simply want to support the mission, while others want to be more actively involved at the event by hosting a hole and interacting with golfers. Sponsors play a major part in creating events that feel like true community gatherings, rather than just a fundraiser.

And with both golf events, organizers keep the focus on creating an enjoyable experience that people look forward to every year.

The results

Kids’ Chance of Nebraska’s golf fundraising efforts have come a long way from its humble beginnings. Today, the organization’s flagship 18-hole tournament attracts close to 150 golfers and drives $30,000 in revenue, while the TopGolf event draws 70+ people and $10,000 in fundraising.


We used to want to cover just one scholarship from the golf event, but now we’re able to cover three times that or even more.
— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

One Mission, Two Golf Events

Kids’ Chance of Nebraska’s two distinct golf events engage supporters throughout the year. The traditional tournament, held in September at Iron Horse Golf Club in Ashland, Nebraska, brings together many of the organization’s longtime supporters and has become a familiar tradition for participants, many of whom come back year after year. The tournament incorporates a silent auction and a raffle drawing.

The spring TopGolf event offers a format that appeals to a broader audience of non-golfers, spouses, and guests. It replaced a bowling fundraiser, with Shawn explaining, “The TopGolf event appealed more.”

Not everyone spends the evening hitting golf balls. “Half of the people don’t go to their bay,” Shawn says. “They just network, which is half the value.”

The TopGolf event features 20 bays, with opportunities for bay sponsorships, as well as food, beverage, signage, and video sponsorships. They also do a 50/50 raffle for a new putter.

Two male and four female golfers pose with a golf club at a TopGolf fundraiser.

The TopGolf event draws non-golfers and guests to network and learn more about Kids’ Chance of Nebraska.

More Than the Numbers

The fundraising numbers only tell part of the story. Yes, the events provide funding for Kids’ Chance of Nebraska’s operating needs and scholarships for students whose families have been affected by workplace accidents, but they also reach people who may not know their work exists.

That mission-building component has become increasingly important as the tournaments have grown, creating a broader community of supporters around the organization. In particular, the TopGolf event has helped reach people outside the nonprofit’s traditional industry audience.

In 2025, Kids’ Chance of Nebraska awarded 14 scholarships. The impact of these scholarships is beginning to come full circle as former scholarship recipients have graduated from college and gone on to serve on the organization’s board. “Watching them get their scholarships and then seeing them come back on the board—it’s really a full circle moment,” says Shawn.

Lessons Learned

Shawn’s goals for the golf events are simple—give people an event they look forward to, raise money, make it easy to participate, and share the mission. GolfStatus has helped make that easier.


Go to GolfStatus. There are lots of apps out there, but the packages and extras with GolfStatus make it easy for us. It’s a no-brainer for me.
— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

As both tournaments continue to grow, Shawn plans to keep working with GolfStatus. “GolfStatus has been great, and everyone is easy to work with,” he says.

Shawn’s advice to other tournament planners? It’s key to start planning early, but to be patient. “In our experience, most people sign up in the few weeks ahead of the tournament.” He also says it’s important to stay connected with past participants, making sure they receive event communications and know that they’re invited back.

Above all, Shawn says Kids’ Chance of Nebraska’s golf events give supporters a reason to get together and the organization another opportunity to tell its story.


Golf for Good With GolfStatus

Kids’ Chance of Nebraska was able to use GolfStatus at no upfront cost, with a free event website, access to the software’s tournament management and fundraising tools, and support from the in-house team. Anyone can get started at no upfront cost—click below to book a meeting with our team of golf fundraising pros to learn more or explore the software on your own!

Get Started With GolfStatus at No Upfront Cost

 
 
How to Capture Golfer & Sponsor Data at Your Golf Event
 

By Jen Wemhoff, Communications Manager at GolfStatus

Your charity golf tournament draws some of your most affluent, influential supporters—golfers, sponsors, and their networks. Yet, this is often the exact group that slips through the cracks of even the most data-savvy nonprofit’s fundraising efforts. If that data isn’t making it into your donor database, you’re leaving valuable relationships (and future gifts) on the table. Here’s exactly how to capture it, step by step.

Data Capture Checklist

  1. Choose a golf-specific event management platform, not a generic event tool

  2. Launch a dedicated online registration website for your tournament

  3. Centralize data management, particularly if third parties are running events on your behalf

  4. Export tournament data from your event management tool and tag every golfer, sponsor, and donor by year and level

  5. Add the data to your nonprofit’s CRM as part of your broader fundraising strategy

  6. Put the data to work to inform hole assignments and team pairings

  7. Use data to re-engage lapsed golf tournament participants

Why Golfer & Sponsor Data Matters

The basic reality is this—you can’t use information that you don’t have. If your golf event participants aren’t in your donor database, you’re missing out on a huge opportunity to steward high-capacity donors over time. And the worst thing? You may not even realize it’s happening, since the gap is a blind spot, not an obvious red flag.

  • When golfers or sponsors tap their personal and professional networks to fill a team, your organization gets exposed to new, high-level supporters you’d otherwise never meet.

  • A golf tournament sponsorship is often a company’s first touchpoint with your mission, and sponsors are strong candidates for deeper corporate partnerships down the road.

  • Golf event-specific data, like handicap, participation history, add-on purchases, auction winnings, or day-of donations, gives you conversation starters and stewardship angles that generic donor data doesn’t.

  • Golfers represent an affluent demographic with strong ties to the local business community.

Step-by-Step Golf Tournament Data Collection

1. Choose a Golf-Specific Event Management Platform

General event management tools or generic ticketing platforms simply aren’t built for the level of specificity that golf tournaments require. Set yourself up for success from the get-go and look for a purpose-built solution that seamlessly handles:

  • Golfer information (handicaps, GHIN, course preferences, shirt sizes)

  • Custom sponsorship packages and tiers

  • Digital sponsor exposure throughout the platform

  • Hole assignments and team pairings

  • Online donations before, during, and after the event

  • Live scoring and leaderboards

The right platform should make registration frictionless. Its flow should be intuitive, so golfers and sponsors complete it without abandoning their carts partway through. Every field, click, or step that feels unnecessary is a chance to lose a registrant before they finish.

2. Launch an Online Registration Website

Your event management platform should power a sleek, professional golf tournament website. Whether your tournament is weeks or months away, this is perhaps the single most impactful thing you can do. Why? Online registration replaces emailed signups and manually processed paper forms with a system that captures clean, structured data automatically—without extra work from you or your event committee.

A well-built website should ideally collect more than just a name and payment. Capture each golfer’s contact information (or give registrants the ability to add that information later if all golfers aren’t yet determined), and potentially their employer, job title, and sponsor affiliation. Pairing that information with their purchases—mulligans, game or contest entry, raffle tickets—offers additional context that can turn your registration list into data your development team can leverage later.

An event website that helps capture charity golf tournament data is displayed on a laptop computer.

An event website makes capturing data from your charity golf tournament easy and efficient.


PRO TIP:

Keep all tournament purchases within your event management platform to ensure you capture as much useful data as possible—and you won’t be stuck reconciling cash payments or Venmos post-tournament.


3. Centralize Data Management

Online registration keeps all your event data in one easy-to-access spot so everyone on your team is working with up-to-date information, instead of multiple spreadsheets that quickly become outdated.

If your organization benefits from events hosted by volunteers, businesses, or other third parties, data capture and management can become even more convoluted—and fast. You may have limited visibility into who’s registering, sponsoring, or donating at an event you didn’t organize yourself.

Tech that centralizes events and their data into a single platform while still letting them run independently makes it easy for others to raise funds on your behalf. Plus, you capture the event’s data for long-term stewardship. This gives you the best of both worlds: expanded reach through the third party’s networks and goodwill and the donor and sponsor relationships that come with it.

4. Export, Tag, and Track Data by Year and Level

The best event data is useless if it’s not accessible outside of the fundraiser itself. An intuitive golf event platform should offer robust reporting and make it easy to export data to include in your nonprofit’s CRM.

Once the data is exported, use source codes, tags, or other batch notations to track who played in, donated to, or sponsored your event at what level and in what year. This turns a one-time registration list into a broader piece of each contact’s multi-year donor history.

Over time, this kind of tracking lets you answer questions that matter for stewardship and solicitation for next year’s golf tournament:

  • Which sponsors have upgraded their level year over year?

  • Which golfers have played every year?

  • Who sponsored once and never came back?

  • Which golfers played in the past but missed last year?

Each of these questions gives your team the context they need for outreach messaging that resonates.

The donor export screen of a golf event management platform is displayed on a computer.

Your event management platform should make it simple to export donor and sponsor data with a few clicks.

5. Import Data to Your CRM

Once the data is in your CRM, combine it with the rest of your donor information to make timely, relevant asks—donations, support for other events, invitations to future golf tournaments—through regular donor touchpoints.

This step is what connects your charity golf tournament to the rest of your nonprofit’s fundraising efforts. A golfer who’s been quietly showing up year after year or a company that’s sponsored the same hole-in-one contest for years are potential candidates for additional support. Your development team can only spot that pattern if the data actually makes it into their systems and processes.

6. Put the Data to Work

Organized data lets you be intentional about the event itself, not just what happens after it. You wouldn’t seat a major donor in the back of a dimly lit ballroom at a gala, and the same logic applies on the golf course.

Use what you know about sponsors and top donors to make thoughtful team pairings and hole assignments, especially since many sponsors are there to talk business over 18 holes. Good data also pays off in sponsor satisfaction. A sponsor who’s paired with or near golfers or other sponsors they have a business connection to is more likely to find value in the event and renew their support for next year.


Pro Tip:

Strategically pair your nonprofit’s executive director with a team from the title sponsor or potential major partner. The hours spent on the golf course can go a long way toward future support and gifts.


7. Re-Engage Repeat and Lapsed Participants

Repeat attendees, sponsors, and donors are typically more engaged and more generous than new participants, so getting them back year after year should be important. Reaching out to participants who missed last year’s tournament is also one of the more effective ways to bring active supporters back into the fold.

A simple low-effort habit worth building is to flag anyone who registered or sponsored the prior year but didn’t return. Next, reach out personally well before registration opens for the next event. A short personalized note asking what changed or saying simply that you missed them does much more than a generic email blast.

Two golfers fist bump at a charity golf tournament.

Use your golf event’s data to re-engage with lapsed participants, sponsors, and donors.

Common Data Capture Mistakes to Avoid

  • Treating the tournament as a standalone event rather than an ongoing donor relationship. The data only pays off if it feeds back into your broader fundraising strategy.

  • Relying on manual data entry from paper forms or email signups. Not only is it slow and error-prone, but it takes an enormous amount of time that could be better spent building relationships.

  • Skipping data export so golfer and sponsor data sits in the event platform and is never used.

  • Missing tags or notations when your data is uploaded to your CRM. Without this critical information, your data tells an incomplete story.

  • Losing visibility into third-party events run on your organization’s behalf, which can mean entirely missing some promising sponsor prospects.

Wrapping Up

Your charity golf tournament is much more than a one-day fundraiser. In fact, it’s one of the richest sources of donor and sponsor data your organization has access to all year. The difference between capturing that data and letting it slip away usually comes down to a handful of decisions: registering golfers online rather than on paper, choosing a platform built for golf rather than a generic ticketing platform, and ensuring data reaches the people who need it rather than keeping it siloed.

The best news of all is that none of this requires a bigger budget or team. It simply requires the right tools and the habit of treating every tournament as an input into your broader donor strategy. Start with the steps outlined in this article, and you’ll be ahead of the game for your next tournament.


Get a Free Event Registration Website

Worried that a dedicated event website will take a huge chunk out of your limited tournament budget? Nonprofits, charities, and third parties running golf events to benefit one can get a free event website, plus access to GolfStatus’ golf event management and fundraising platform at no upfront cost. Easily capture golfer and sponsor data, manage teams, track payments, communicate with participants, and much more—all to save you time and help raise thousands more dollars for your cause. Click below to book a meeting or get started in the software on your own!

Get Started With GolfStatus at No Upfront Cost

 
How to Price, Package & Sell Mulligans for Your Golf Event
 

by Jen Wemhoff, Communications Manager at GolfStatus

Mulligans are a low-lift option to add real revenue to your charity golf tournament. They cost you nothing to offer, golfers of all skill levels love them, and they’re one of the easiest add-ons to any golf tournament.

Many golf tournament organizers leave money on the table by either not offering mulligans at all or not pricing, packaging, and selling them effectively. Learn how to leverage mulligans for your next tournament.

What is a Mulligan?

A mulligan is simply a “do-over” or a chance for a golfer to retake a shot without it counting against their score.

Mulligans aren’t allowed in professional or official competitions, but are a staple of charity tournaments. They’re less about strict rules and more about fun and raising money for your cause. Golfers who shank a tee or approach shot are usually more than happy to pay a few dollars to erase it and keep the round moving.

A golfer prepares to hit a tee shot at a golf tournament. Mulligans are commonly used on tee shots.

Golfers who hit a poor tee shot are happy for the chance for a “do-over” by using a mulligan.

How to Price Mulligans

There’s no single “right” price—it depends on your tournament, format, competitiveness, and what golfers are used to paying. Here are a few general suggestions:

  • Casual charity tournaments: $5-$10 per mulligan. A reasonable price point keeps sales volume high.

  • Competitive or higher-end tournaments: $15-$25 per mulligan. Golfers at higher-end events tend to have more discretionary income to spend and can justify the higher cost.

  • Bundles: Selling mulligans as a set—for example, three mulligans for $20 instead of $10 each—encourages golfers to buy more than they might as a single.

Whatever price point you decide, think about it the way you think about sponsorship and registration packages. Even though most golfers at a charity event already know they’re there to support a cause, you still want to offer value, and they’re generally willing to spend accordingly.


Pro Tip: Ask for feedback on mulligan pricing in your post-tournament communications with golfers to help you lock in options for next year.


Building Mulligan Packages That Sell

Pricing is only half the equation. How you package mulligans can have a big impact on whether or not golfers decide to buy them. Consider these mulligan package options:

  • Bundle them into team registration. Consider an upgraded registration tier that includes a set number of mulligans per golfer or team, so those who want the cushion of a mulligan don’t have to make a separate purchase decision later.

  • Sell them as a standalone add-on. Not everyone wants mulligans bundled in—and some golfers may want additional mulligans than what’s included with a package. Give them the option to add mulligans à la carte during registration and at check-in.

  • Fold them into VIP or premium packages. Another option is to pair mulligans with other perks, like premium parking, extra raffle tickets, or contest entries, to make an upgrade package feel like a deal rather than an upsell.

  • Offer tiered mulligan bundles. Offer a “basic” bundle of two or three mulligans at a lower price, and an “upgraded” bundle of four or five at a better price per mulligan to give golfers options without overcomplicating the package.

  • Pair mulligans with raffle tickets. Golfers who buy one of these are often receptive to the other, so consider offering a combo package that includes both mulligans and raffle tickets.

An event website screenshot showing a package to buy mulligans is display on a laptop computer.

List a mulligan package on your event website to make it as easy as possible for golfers to buy them.

The goal with any package for mulligans is to make the decision easy. Keep your menu of options simple and clearly priced on your event website so golfers can make their selection without having to think through a ton of choices.

Where & How to Sell Mulligans

Mulligans sell best when they’re easy to buy in the moment someone’s already thinking about them, so it’s a best practice to offer them before the tournament and at the course.

  • At registration. Include mulligan options in the online registration flow so golfers can add and pay for them without a separate transaction. This is the prime converting moment, since golfers already have their credit card out and are ready to buy.

  • At check-in. Some golfers wait until tournament day to decide, and others may want to add additional do-overs, so make sure mulligans are just as easy to purchase when they arrive at the golf facility.

  • On the course. Consider setting up a mulligan station or two near the tee box of notoriously tough holes. A well-timed mulligan offer right before a challenging hole can be one of your highest-converting moments of the day.

Across all three touchpoints, the common thread is removing as much friction as possible. If buying a mulligan means finding cash, hunting down a volunteer, or filling out a form, you’ll lose sales. A mobile-friendly event website lets golfers buy mulligans (or anything else) right from their phones, wherever they are in the course, keeping the process quick and easy and eliminating the headache of tracking and reconciling cash payments.


Pro Tip: Post QR codes that link directly to the mulligans package on your event website at the check-in table and any mulligan stations for easy access.


A golfer uses his mobile phone to purchase mulligans at a charity golf tournament.

Direct golfers to your mobile-friendly event website to purchase mulligans at the event, eliminating the need to hassle with and reconcile cash payments.

Communicate Rules to Keep It Fun & Fair

Mulligans work so well because they’re lighthearted, not because they let anyone buy their way to winning a tournament. It’s crucial to set clear limits and expectations up front. A common approach is limiting mulligan purchases to two to four per golfer and specifying where they can be used, such as for tee shots only. Communicate the rules on your event website and again at check-in so there’s no confusion, frustration, or push-back mid-tournament. You might even post signage that explains mulligan usage.

Physical mulligan cards, tickets, or wristbands can help volunteers and other golfers see at a glance who has purchased them and how many they have left, which cuts down on disputes and keeps the pace of play moving.


Mulligan FAQs

Why should we offer mulligans at our tournament?

For nonprofits, golfers’ willingness to pay is a golden opportunity. Mulligans require no inventory, vendors, or setup, beyond deciding your pricing and how you’ll sell them, which means every dollar collected goes straight toward your mission.

Are mulligans allowed at all golf tournaments?

Mulligans aren’t utilized in official or professional competitive tournaments, but they’re standard practice at charity events and other casual formats where the focus is fun and fundraising. As the organizer, you get to set the rules for your own event.

How many mulligans should we let golfers buy?

Most tournaments cap purchases somewhere between two and five per player. Capping the number keeps the format fair and prevents mulligans from feeling like a way to buy a win rather than the fun add-on they’re intended to be.

Where on the course can golfers use mulligans?

Many tournaments limit mulligans to tee shots only to keep play moving and avoid disputes over lies in the fairway or on the green. That being said, you can allow them for any shot—the key is to communicate the expectations clearly before the round starts so there’s no confusion. Mulligans can’t typically be used on hole-in-one contest holes and in putting contests.

Do we need physical mulligan cards?

Physical cards or wristbands give volunteers an easy way to verify purchases and their use on the course. Selling them through your event website ahead of time (or from a phone on tournament day) cuts down on the need to handle cash and makes reporting easier post-tournament. If golfers buy them ahead of time, have them ready for pick-up at check-in.

Should mulligans be included in registration or sold separately?

Both approaches work, and offering them both ways helps you capture the most revenue possible. Bundle a set number into an upgraded registration or VIP package for golfers who want the cushion built in, and offer them as a standalone add-on for everyone else.

What’s a reasonable price to charge for mulligans?

It depends on your event, goals, and field, but $5-$10 per mulligan is typical for charity golf tournaments. Higher-end events may be able to charge $15-$25 per mulligan. Bundling mulligans together at a slight discount usually outperforms selling them individually.

Turn a Small Add-On Into Real Revenue With Mulligans

Mulligans won’t replace sponsorships or registrations in terms of revenue, but they’re an easy win to fold into your tournament. With thoughtful pricing, a simple package structure, and a frictionless way to buy, mulligans can add meaningful dollars to your tournament’s fundraising outcomes, all from something golfers already want.

Mulligans are a great way to build in easy, low-cost revenue drivers to charity golf tournaments. Make it easy to package, list, and sell with a free event website from GolfStatus. Websites are powered by GolfStatus’ golf event management platform, which streamlines and simplifies tournaments to save organizers time and help raise more money for your cause, and backed by a team of golf fundraising pros. Book a meeting to find out more and get started at no upfront cost!

Get Started With GolfStatus at No Upfront Cost

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About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

 
 
2 Months to Tee Off: Must-Do Tasks Before Your Golf Event
 

With just two months until tournament day, your planning efforts should be shifting into high gear. Many of the biggest decisions are behind you, and now it’s time to focus on execution. The more you can accomplish over the next several weeks, the less stressful the final countdown will be.

Five women and one man pose at a charity golf tournament.

Planning should be in high gear at two months before your golf tournament.

This installment of the blog series will walk you through the key tasks to focus on two months before your charity golf tournament, working to fill the remaining team spots, secure sponsorships, outline logistics, and make sure every detail is coming together.

9 Months Post

6 Months Post

It’s important to note that while having more time to plan is usually better, it’s possible to plan a successful golf tournament in a matter of a couple of months.

The cover of the Golf Tournament Fundraiser Checklist and Planning Timeline.

Free Download:

Golf Tournament Checklist and Planning Timeline

Get a roadmap of every task so you stay on task and on target throughout your tournament planning! Find out what to do and when to do it.

Pre-Planning & Reference

Whether you need a refresher on GolfStatus features, planning best practices, or ideas to raise more money, take advantage of the educational tools and resources available to you. If you haven’t already:

  • Get a GolfStatus demo. GolfStatus is the industry’s leading platform for charity golf tournaments and fundraisers. Find out how to save 40+ hours and raise thousands more dollars!

  • Get a GolfStatus Education Session. Once you’re on board with GolfStatus, our client success team will walk you through the software’s backend.

  • Book a consultation with a Fundraising Specialist. Your dedicated GolfStatus Fundraising Specialist will walk you through opportunities to raise more money and qualify for GolfStatus Rewards.

  • Watch a GolfStatus webinar. GolfStatus holds free monthly webinars on topics like sponsorships, planning basics, logistics, marketing, and more. Browse upcoming webinars.


Planning Team & Committee Meetings

Your committee meetings should become increasingly focused on progress and accountability. Review outstanding tasks, celebrate accomplishments, and make sure every committee member knows exactly what’s expected of them between now and tournament day.

  • Hold monthly committee meetings. Continue to talk through the budget, sponsorship prospects and outreach, logistics, on-course contests or games, and promotion.


Date & Golf Facility

Clear communication with the golf facility becomes more important as your field starts to take shape. Keeping staff informed and asking questions helps prevent surprises and ensures everyone is on the same page.

  • Share access to GolfStatus’ backend. If you haven’t already, share access with the golf facility so there are no surprises in the weeks leading up to tournament day. There’s no cost to grant staff at the golf facility access to your GolfStatus tournament management platform’s backend.

  • Touch base with facility staff with questions. Don’t be afraid to reach out to golf facility staff with any questions or concerns.


Event Website

Your golf tournament website should serve as the central hub for golfers, sponsors, volunteers, and supporters. Keep it current with the latest information so participants can find everything they need to know—without having to contact your team.

  • Make event website updates as needed. Continue to add and update information as needed. Common updates include new raffle prizes or auction items, contest or challenge announcements, special guests, and the event’s schedule.

The packages screen of a golf tournament's registration website.

Include the link to your event website in every outreach—texts, emails, social media, flyers, and more.

Team & Sponsor Packages

Now is the time to fill any remaining sponsorships and encourage golfers to register before spots disappear. Consistent follow-up, flexible sponsorship options, and clear deadlines can help create urgency and keep registrations moving.

  • Follow up with prospects for each sponsorship. Follow up with prospective sponsors to see if they have questions on next steps or would like to talk about a custom sponsorship opportunity.

  • Add custom packages as needed. As you reach out to sponsors, ask them what their goals are for sponsoring your event, and don’t be afraid to create custom packages or modify existing packages as needed to help them get the most out of their investment in your tournament.

  • Determine a registration closed date. Decide when you’ll close registration, both for teams and sponsorships. Having a deadline can create urgency for prospective sponsors and teams, and you can always extend the deadline if necessary.

  • Order items as necessary. If a sponsorship is tied to any materials, such as golf balls, golf towels, bags, or other items, order them as soon as the sponsorship is sold and payment is received. This gives you plenty of time to deal with any ordering or shipping issues or misprints.


Marketing & Promotion

With registration open and in full swing, your marketing efforts should become more frequent and targeted. Use a mix of email, social media, local outreach, and personal invitations to encourage people to register as soon as possible.

  • Send targeted promotional emails. Segment your list and target messaging to past participants (if applicable), donors, and supporters. Send a series of emails leading up to the registration closed date.

  • Promote on social media. A combination of organic posts and a modest paid campaign targeted to people in the area can help drive registrations.

  • Distribute your tournament flyer. Print copies for every committee member and send them loose, asking them to post them in libraries, coffee shops, gyms, community centers, grocery stores, or any other visible place.

  • Send a press release to local media. Send a release to local television and radio stations with information about the event, what it’s raising money for, any notable tournament components, and your organization.

  • Submit the event to community calendars. Community calendars are a cheap and easy way to spread the word to potential golfers. You can even use AI to help you identify local calendars and submission instructions.

  • Reach out to friends and family. Ask committee members to call, text, or chat with five people and invite them to play in the event. There’s no substitute for personal outreach!

  • Refine your promotional strategy as needed. Update and further refine your promo plan as details come into focus and advertising budgets are set, if applicable.


Helpful Golf Tournament Promotional Resources


Details & Logistics

The behind-the-scenes work starts to take center stage over the next two months. Staying on top of logistics now gives you time to solve problems before they become last-minute emergencies.

  • Determine food and beverage. Connect with the golf facility, a caterer, or an in-kind donor to determine food and beverage needs. Be mindful of allergies or special dietary needs.

  • Determine player gifts. Whether you’re selling a sponsorship for player gifts or purchasing them outright, now’s the time to move forward, especially if anything needs to be produced.

  • Outline a schedule. Add this information to your event website. Include times for registration, warm-up, shotgun start, and estimates for any post-golf celebrations.

  • Determine contests. A hole-in-one contest is an easy and popular addition to a golf tournament. Research and purchase hole-in-one insurance to protect yourself from financial risk. Putting contests, longest drive, and closest to the pin are other popular contest options.

  • Determine on-course games or challenges. On-course games have the potential to drive additional dollars for your cause. Keep them simple, easy to understand, and quick to play to keep the tournament’s pace of play moving smoothly.

  • Determine raffle details (if applicable). Add a raffle ticket package to your event website, and start procuring donations for prizes.

  • Determine auction details (if applicable). Add a link to your online auction listing (if applicable) from your event website, and start procuring donations for items.

Player gifts from a charity golf tournament, including a hat, mug, golf balls, tees, and bag.

Now’s the time to move forward with player gifts, like those from the Max Well For Life Charity Golf Tournament.

What’s Next?

You’re entering the home stretch. By the end of the next two months, most registration should be complete, sponsorships sold, and logistics largely finalized. The more proactive you are now, the more confident you’ll feel when tournament week arrives.

The next installment of the series will cover everything you should focus on during crunch time—the month before your tournament—to make sure event day runs as smoothly as possible. After months of planning, it will finally be time to bring it all together and deliver an unforgettable experience.

 
 
10 Mission Moments to Add to Your Charity Golf Tournament
 

Most people register for a charity golf tournament because someone invited them to play. They may know someone who has a connection to your organization, but don’t know a thing about your mission or work.

Tournament day is the first meaningful interaction many participants have with your organization, presenting a huge opportunity for nonprofits to raise awareness and connect with potential donors. Thoughtfully planned mission moments help transform a fun day on the course into an experience with purpose.

Mission moments don’t have to be lengthy presentations or emotional speeches. They can be small, intentional touchpoints that remind golfers why they’re there and how they’re making a difference. While they’ll certainly remember the golf, food, contests, and prizes, they’ll also remember how the day made them feel. Mission moments create stronger emotional connections, inspire generosity, and even help turn first-time participants into long-term supporters.

Here are 10 mission moments to incorporate into your next charity golf tournament.

 

1. Let Your Mission Shine on Your Event Website

Your golf tournament’s website often serves as a golfer’s first introduction to your organization, so don’t make it all about registration. Instead of just listing the event’s details, answer the question every participant is asking: What difference will my registration make?

Use the site to introduce your mission with compelling photos, videos, impact statistics, and beneficiary stories. Help visitors understand what you do, who you serve, why your work matters, and what tournament proceeds will do. Even a short impact video or photo gallery can create an emotional connection before golfers ever arrive at the golf course.

The homepage of the Cameron Steinberg Foundation’s charity golf tournament website is displayed on a laptop computer.

Your event website is often the first interaction a new supporter has with your organization, so help them understand what your tournament is raising money for.

 

2. Open the Tournament with an Impact Story

Few mission moments are as memorable as hearing directly from someone whose life has been changed by your organization. Invite a beneficiary, volunteer, family member, client, or community partner to share a brief story during the welcome remarks. Alternatively, or in addition, invite a speaker to share their story at the luncheon, awards ceremony, or banquet.

For example, Riverside Ranch, a therapeutic horse riding program, invites parents of riders to speak at their golf tournament’s luncheon and share what the Ranch meant to their family.

Personal stories like this help golfers connect faces to fundraising dollars, and remind participants that the event is about much more than birdies and mulligans. Keep it conversational and authentic rather than overly scripted, and aim for five minutes or less—long enough to inspire, but short enough to keep the energy high.

 

3. Put Your Mission on Display on the Course

The golf course itself offers dozens of opportunities to reinforce your mission. Place mission-focused signage in high-traffic areas like registration, driving range, putting green, and inside the clubhouse (near the bar or front door are good choices). Share:

  • Impact statistics

  • Success stories

  • Photos of the people or communities you serve

  • Quotes or testimonials from beneficiaries

  • Milestones your organization has achieved

Rather than using every sign for sponsorship recognition, dedicate a few to reminding golfers what they’re helping make possible. Add QR codes that link to your event website’s donation page, volunteer opportunities, or a short impact video as a call to action.

A hole sign with information about an adoptable dog is displayed at a charity golf tournament as a mission moment.

Putt Putt Fore Puppies adds information about adoptable pets to its hole signs to add a connection to the event’s mission and beneficiary.

 

4. Include a Mission-Focused Gift Bag Item

Player gift bags don’t have to be filled exclusively with sponsor swag. Include one meaningful piece in swag bags or on golf carts that tells your organization’s story. This could be anything from a one-page flyer or brochure with photos and outcomes to an annual report summary or beneficiary success story. If your golf facility has carts with video capabilities, inquire about showing a video or photo slideshow on the screens.

The goal isn’t to overwhelm golfers with information, but to provide a memorable takeaway they can read during downtime or take home after the event. Be sure to include a QR code on any printed materials with a direct link to the donation page of your event website, where golfers can donate right from their phones.

 

5. Introduce Golfers to the People Behind the Mission

Whenever possible and appropriate, invite the people connected to your mission to participate in the event. Personal connections are incredibly powerful, so provide opportunities for them to engage with golfers and sponsors throughout the day.

For example, if your golf tournament benefits a school, teachers, or administrators could greet golfers as they arrive or even be added to teams. A pet rescue organization could have adoptable pets at the golf course and hold an accompanying adoption drive. Or, your nonprofit’s staff members could run an on-course game or contest to interact with golfers throughout the round.

These types of simple interactions often leave lasting impressions and create authentic conversations that no brochure can replicate.

 

6. Make Downtime Meaningful

Every golf tournament includes natural pauses and waiting—to check in, on the tee box, for a turn on the driving range, for meals, or for final results to be announced. Rather than viewing these as empty moments, use them to deepen engagement with a captive audience.

  • Ask your organization’s staff, board members, beneficiaries, or volunteers to mingle with golfers and chat about your mission while they wait.

  • Strategically station people on various tee boxes throughout the golf course (perhaps on a par five that typically gets backed up) to talk with golfers and answer questions.

  • Display a looping impact video in the clubhouse that golfers can watch while they wait for a drink or dinner.

  • Intersperse photo displays that showcase your programs throughout the year among silent auction items or raffle prizes.

These quieter moments during the golf event can lead to meaningful conversations that build new and lasting donor relationships.

A man and a woman shake hands sharing a mission moment at a charity golf tournament.

Ask staff, board members, beneficiaries, or volunteers to interact with golfers during the golf tournament’s downtime. Chat about your mission, invite them to ask questions, and share stories while they wait.

 

7. Create an Interactive Mission Experience

Whenever possible and practical, give golfers the chance to experience or see your mission in action instead of simply hearing about it. Interactive experiences create memorable moments that drive home what your organization does and why you do it. These experiences are also good opportunities to involve non-golfers in the event.

Some examples:

  • An animal rescue hosts an adoption event alongside the golf tournament.

  • A food bank organizes a mini-meal packing activity before play.

  • A nonprofit arts organization showcases artwork created by local artists or teaches a painting class.

  • A corporate tournament hosts a blanket-tying activity for non-golfers and guests during the round.

 

8. Share Digital Mission Moments Throughout the Day

If your golf tournament management platform includes a mobile app, use push notifications to share timely mission moments throughout the event. These notifications should be brief, positive, action-oriented, and strategically timed not to interrupt the golfer’s experience. For instance:

  • “So far, we’ve raised enough money to provide 500 meals to local families.”

  • “Meet today’s featured beneficiary, Name, during lunch!”

  • “Help us get to our goal to raise $25,000—we only need $5,000 more! Donate here.”

  • “Adoptable pets are in the clubhouse! Meet your new family member after your round.”

Include a link back to your event website, particularly if the message includes a call to action to donate.

 

9. Honor the People Behind the Cause

Many charity golf tournaments exist because someone wanted to honor a loved one, celebrate survivors, or remember an individual whose story inspired the event. Connect golfers to your mission by creating a dedicated space that recognizes those people.

Display photos, handwritten notes, memorial boards, or tribute signs that explain why the tournament matters. Invite participants to write messages of encouragement or remembrance. These types of displays become natural gathering places and often spark meaningful conversations among golfers who may have personal connections to your cause.

For instance, the Pat Neal Memorial Golf Tournament raises money for brain cancer research in honor of the tournament’s namesake, Pat Neal. A photo of Pat was placed on the course, and golfers were encouraged to sign the photo as a keepsake for Pat’s family. Another example is Project Purple, which includes a hall of fame induction at the tournament’s post-round dinner as a special moment of honor and recognition for individuals who have battled pancreatic cancer. Inductees or their families receive a purple jacket, and their picture hangs in the organization’s offices as a reminder of their fight against the disease.

People dressed in purple jackets pose at a ceremony following a charity golf tournament.

Project Purple includes a hall of fame induction its golf fundraiser’s banquet to honor individuals who have battled pancreatic cancer.

 

10. End with a Clear Call to Continue the Mission

The end of the tournament is just the beginning of your relationship with participants. Before they leave, provide them with easy next steps to stay involved and support your mission:

  • Set up a donation station where golfers can make a gift before they walk out the door

  • Offer the chance to volunteer at an upcoming event or other opportunity

  • Have a pop-up shop that sells branded merchandise or products

  • Share links to sign up for your newsletter and follow you on social media

  • Offer an early-bird rate for golfers to register for next year’s golf tournament

Missions moments are the most effective when they don’t simply inspire people, but encourage action while enthusiasm is still high.

 

Final Thoughts

Creating memorable mission moments doesn’t make your tournament longer or more complicated. Effective moments intentionally weave your organization’s impact throughout the participant experience.

Technology makes this easier than ever. Your event website, mobile app, signage, online donation tools, email communications, and fundraising platform all work together to help tell your story before, during, and after tournament day.

Golfers that understand the impact of the tournament are more likely to become repeat players, loyal donors, enthusiastic volunteers, and passionate advocates for your organization. The golf tournament may only last a day, but the relationships it creates can help support your mission for years to come.

Your Best Golf Event Starts With the Best Tech—at No Upfront Cost!

Book a Meeting with GolfStatus to Get Started

 

 
More Than a Golf Event: A Conference Kickoff That Gives Back
 

Why the Class 2 Gathering Starts With a Charity Golf Tournament that Raises $100k to Benefit the Boys & Girls Club of the Prairie Band Potawatomi Nation

partner snapshot

After nearly three decades with Prairie Band Casino and Resort in Mayetta, Kansas, Ashley Bergquist knows charity golf tournaments inside and out. As Promotions, Events, and Entertainment Manager, she’s managed countless golf events at the casino’s golf facility, Firekeeper Golf Course, from VIP outings to charity tournaments.

Today, Ashley also serves on the board of the Boys and Girls Club of the Prairie Band Potawatomi Nation, giving her a unique perspective on both the operational and charitable sides of golf fundraising events. And that experience has helped shape one of the most unique tournaments in the tribal gaming industry.

A group of eight people holding a large check awarding $120,000 to the Boys and Girls Club of the Potawatomi Nation from the Class 2 Gathering Golf Tournament.

The Class 2 Gathering raises funds to support the Boys and Girls Club of the Potawatomi Nation.

Class 2 Gathering

The standalone Boys and Girls Club event became part of the Class 2 Gathering (C2G), a nationwide gaming conference, held at Prairie Band Casino & Resort. The result is a golf tournament that brings together casino operators, vendors, exhibitors, and sponsors from the community and across the country—all while raising funds for local Boys and Girls Club programs.

The strategy has proven to be a win for everyone involved. The tournament serves as the kickoff to the conference, giving attendees the chance to network on the course before moving into educational conference sessions. The tournament concludes with a combined launch party and awards celebration featuring raffles, a silent auction, food trucks, sponsor recognition, and additional fundraising.

“It’s really a two-for-one opportunity,” Ashley says. “By combining the conference and the tournament, we’re able to bring people together who might not have attended the golf event otherwise.”

the challenge

Before combining with C2G, the Boys and Girls Club held its own charity golf outing. And like many nonprofit golf fundraisers, much of the administrative work was done manually.

Registrations came in through phone calls and invoices, and credit card payments had to be processed individually. Team rosters lived in static spreadsheets, and any changes required updating multiple documents. Tournament materials, like scorecards, signage, and player lists, had to be recreated with every last-minute change.

Ashley says that because of these manual processes, the tournament could really only be managed by one person. “Otherwise, there were too many chances for things to get mixed up.” When the event was paired with the national C2G conference, those manual processes became even more of a challenge.

The tournament’s audience was different than a traditional community fundraiser. Instead of recruiting local golfers, Ashley needed to coordinate:

  • Casino operators from across the country

  • Tribal gaming vendors and suppliers

  • Conference exhibitors

  • National sponsors

  • Local business partners

Many participants had to travel to attend, so final player names weren’t confirmed until the week of or even the day before the tournament. That meant materials needed to stay flexible.

What’s more, Ashley wanted the event to deliver an experience worthy of the investment people were making to attend. Every detail matters, from the registration experience and pace of play to sponsor recognition and the post-round celebration. “We’re not trying to be the biggest tournament out there,” Ashley says. “We’re trying to be the tournament that people want to come back to.”

the solution

When C2G assumed responsibility for the annual tournament, Ashley was introduced to GolfStatus by the Firekeeper Golf Course’s general manager. The timing couldn’t have been better.

Instead of juggling spreadsheets and manually collecting payments, the tournament could move to one centralized platform where registration, player management, sponsorships, scoring, and administration all worked together.

The home page of the Class 2 Gathering Golf Tournament is displayed on a laptop computer.

An event website eliminated manual registration processes and made it easy to manage teams and sponsors.

The results

Fundraising Outcomes

The combination of thoughtful planning, a built-in conference audience, and streamlined tournament management has helped the event build momentum each year. The fundraiser generated more than $129,000 for the Boys and Girls Club of the Prairie Band Potawatomi Nation, which helps fund:

  • Educational opportunities

  • Youth trips and enrichment activities

  • Scholarships and tuition assistance

  • Facility improvements

  • Updated equipment and resources

  • General operating support that helps local children thrive

Immediate Value

Ashley immediately saw the value in GolfStatus. “Why wouldn’t I use this?” she says. Golfers register and pay online, and update teammates as plans change. “The platform is easy to use. I send the website to people, and they take it from there. I don’t have to take time to enter information.”

For Ashley, one of the biggest advantages isn’t just online registration—it’s flexibility. “If something changes the day of the tournament, it’s easy to reprint signs, alpha lists, scorecards, everything.” Instead of needing to recreate tournament materials manually, the information already exists inside the platform. “It saves so much time, I can literally just click print,” Ashley says.

Each GolfStatus client works directly with a dedicated Client Success Representative and has access to a Fundraising Specialist and live support seven days a week.


It’s just so easy. The people are great to work with, they understand golf tournaments, and they can give advice because they’ve actually done it.
— Ashley Bergquist, Promotions, Events, and Entertainment Manager at Prairie Band Casino & Resort

Sponsor Opportunities & Management

Thoughtful sponsor recruitment has helped the tournament continue to grow. Rather than cold-calling prospective sponsors, Ashley begins with businesses already participating in the conference. Exhibitors, sponsors, vendors, and longtime business partners become natural prospects because they’re already planning to attend.

Timing also matters. Ashley intentionally releases the event’s sponsorship offerings before companies finalize annual budgets. “By getting sponsorship information to businesses early, they can plan and budget for the tournament ahead of time, giving them a much better chance of securing approval and participating,” Ashley says. This strategy has helped secure significant sponsor commitments, including a five-year title sponsorship from a local Pepsi distributor.

Releasing sponsorship offerings as early as possible has helped the tournament secure sponsor commitments.

GolfStatus simplified sponsor management and elevated the sponsorship offerings with its exclusive Technology Sponsorship, plus a pin flag sponsorship and hole-in-one contest sponsorship.

Custom pin flags are not only used on the course, but also as sponsor recognition pieces. The tournament presents each hole sponsor with a pin flag following the event. Sponsors attending the awards celebration receive theirs in person, while those unable to attend receive their flag in the mail. “Pin flags are a great keepsake!” Ashley says. “I have one hanging on my office wall.”

A Memorable Experience

While many fundraising tournaments focus on maximizing the number of golfers, C2G intentionally limits the field to 144 golfers to create a premium experience. “We could probably squeeze in more golfers, but we’d rather have a great pace of play and have people leave saying it was the most fun tournament they played all year.”

This philosophy has helped the tournament become a highlight of the annual C2G conference. Every player receives high-end gifts, including items like premium sunglasses, Bluetooth speakers, and other golf accessories, plus casino free play and gift cards. Ashley says that in her experience, practical gifts outperform novelty items. “When people actually use your player gifts during other tournaments, it’s free advertising for your event.”

Custom pin flags help elevate the tournament experience for golfers and sponsors.

Fundraising & Engagement

One of the biggest successes has been expanding fundraising opportunities beyond the golf course itself. Because the tournament flows directly into the conference kickoff celebration, participants who only attend the conference still become part of the fundraising experience.

Throughout the evening, attendees purchase raffle tickets, participate in the silent auction, and celebrate tournament winners together. That broader audience of conference attendees creates new fundraising streams and supporters that simply didn’t exist when the tournament stood on its own.

On the course, Ashley looks for engaging activities that everyone can enjoy, including:

  • Four hole-in-one contest holes

  • A golf ball cannon, which is included in registration

  • Closest to the pin competition

  • A second-shot hole-in-one challenge hosted by a Charity Golf International professional long-driver (which generated $2,500 for the Boys and Girls Club)

One of Ashley’s goals is to keep golfers there for the post-round celebration. Many tournaments lose attendees immediately after golf ends, but Ashley has built an experience worth sticking around for, with food, drinks, entertainment, and fundraising.

The result? An event that feels less like waiting for scores and more like the official kickoff to the conference and celebration of the golf tournament.

A Native American from the Potawatomi Nation performs at the kickoff to the Class 2 Gathering.

The post-golf celebration and Class 2 Gathering kickoff features performances from members of the Potawatomi Nation.

Advice to Other Casino Operators

For casinos considering launching their own charitable golf tournament or adding one to an existing conference or other event, Ashley offers one simple piece of advice: Play in other tournaments first.


Go experience them as a golfer. Figure out what you like and don’t like, then build the tournament you’d want to play.
— Ashley Bergquist, Promotions, Events, and Entertainment Manager at Prairie Band Casino & Resort

She also encourages casinos to recognize the unique inherent advantages they have, which naturally support a successful fundraising event:

  • Championship golf courses

  • Experienced hospitality teams

  • Food and beverage options

  • Entertainment

  • Established vendor relationships

Beyond raising money, a charity golf tournament showcases the property’s amenities, strengthens relationships with vendors and partners, and creates meaningful support for important community organizations. For C2G, that means investing in the next generation through the Boys and Girls Club.

With GolfStatus helping simplify tournament operations, Ashley can spend less time managing spreadsheets and more time creating the experience golfers look forward to every year.

As C2G and the tournament continue to grow, the focus remains the same: offer an exceptional experience, foster relationships across the gaming industry, and generate meaningful support for local youth—one great round of golf at a time.


Boost Golf Tournament Results With GolfStatus

GolfStatus works with golf tournaments of all types and sizes, from small nonprofit events to massive charity fundraisers. Its tech streamlines and simplifies registration, payment processing, player management, sponsor onboarding, scoring, and much more. The software is backed by an in-house team of golf fundraising professionals, and all tournaments have access to exclusive Fundraising Enhancers and Rewards, as well as consultations with Fundraising Specialists. Get started at no upfront cost by booking a meeting with our team.