Planning a charity golf tournament can feel like a big undertaking, but with the right guidance and tools, it’s easier than you think. In this blog series, the PGA Professionals on staff at GolfStatus are sharing their insider knowledge and tips for success. With years of experience running tournaments of all sizes, Jason Meininger, PGA; Cash Dinkel, PGA; and Paul Murcek, PGA know exactly what it takes to organize a successful event.

In this installment of GolfStatus’ Q&A blog series, these Pros break down the basics of tournament planning—from creating a timeline and working with the golf course staff to must-have tools and advice for first-time organizers. Whether you’re new to tournament planning or looking to streamline your process, their tips will set you up for success.

The PGA Professionals on staff at GolfStatus, from left: Jason Meininger, PGA; Paul Murcek, PGA; Cash Dinkel, PGA.

Q: what’s a typical schedule for a charity golf tournament?

Jason Meininger: Start with your tee off time and build the schedule around that. Here’s an example for a 1:00 p.m. shotgun start:

• 11:00 a.m.: Check-in and registration, driving range open

• 11:00 a.m. - 1:00 p.m.: Lunch served

• 12:45 p.m.: Call to carts, welcome, and instructions

• 1:00 p.m.: Shotgun start

• 6:00 p.m.: Dinner and awards

Cash Dinkel: In my experience, morning starts are most common and a great option for charity tournaments. For example, open registration at 8:00 a.m. for a 10:00 am shotgun start, with a meal and awards following golf (if applicable). I usually recommend advertising to golfers that announcements will begin 15 minutes prior to the start of the tournament so people aren’t getting there late.

Q: What does the golf staff typically take care of on tournament day?

Paul Murcek: Usually they’ll take care of getting the golf carts set up and ready to go before kickoff and help you with any format or scoring announcements. They’ll also help with scoring and finalizing the results for awards.

Cash Dinkel: Golf staff will take care of printing materials like cart signs, scorecards, rules sheets, and live scoring instructions and getting them placed on golf carts. They often help with contest set up, scoring the event, and determining the winners. Depending on the facility, they may also make sure any necessary tables, chairs, tents, hole signs, pin flags, etc. are set up and ready to go.

Jason Meininger: It really varies from course to course. At a municipal, public course, they likely aren’t able to help as much as at a high end private golf club. Private facilities will do pretty much anything you need—set up carts and the driving range; produce scorecards, cart signs and rules sheets; make announcements; figure out winners; and hand out prizes after the round, if needed.

Q: in your experience, what tools are the most useful for planning a successful golf tournament?

Jason Meininger: Number one is an event website. It makes it so much easier to track payments, registrations, sponsorships etc. Number two is having a realistic budget and fundraising goal. This helps you set your pricing and get an idea of all of your tournament’s costs so you can see if it will be profitable.

Cash Dinkel: Online registration is a must-have, both for the time-savings involved for the organizer and to make it easy on the golfer or sponsor to register. I’d also say planning guides and resources from golf fundraising experts, plus live scoring to improve the overall player experience.

Paul Murcek: I’d say learning from others that have had tournaments is a great help in being successful. Lean on your Golfstatus client success rep and register for a couple of GolfStatus’ monthly webinars to hear from golf and fundraising experts.

Q: What are some things you wish organizers knew when planning a golf tournament for the first time?

Cash Dinkel:

1. It takes a team. Organize a committee to help shoulder the load, and don’t be afraid to delegate responsibilities.

2. Use your networks! Ask anyone and everyone you, your committee, staff, board, and volunteers know to play in the tournament, become a sponsor, volunteer to help, or just spread the word about the event.

3. Don’t set expectations too high for the first year of a tournament. You can absolutely make money in year one, but be realistic in your goals.

Jason Meininger:

1. Start planning early, at least six months before the tournament date.

2. Have a committee to help with promoting and running the event, especially on tournament day.

3. Recruit volunteers to help.

4. Golf tournaments can be a lot of work—remember you’ll get out of it what you put into it.

5. Marketing your tournament is essential. Use free channels like social media and email campaigns.

Paul Murcek:

1. Start early—procrastination is your worst enemy!

2. Create a sponsorship for every expense you have.

3. The more sponsorship options you have available, the better chances you have to appeal to potential sponsors.

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Ask the Pros!

If you have a golf tournament or fundraising question for our PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line! It just might make a future blog post or be answered on an upcoming GolfStatus webinar.

GolfStatus makes charity golf tournaments easier and more lucrative than ever. Whether you’re planning an event for the first time or looking to upgrade an existing tournament, GolfStatus’ tech and golf fundraising experts are here to help. Best of all, nonprofits can qualify to use GolfStatus’ tournament management software at no upfront cost through our Golf for Good program. Click the button to get started!

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Golf tournaments can be a big lift for nonprofit organizations, but with the help of dedicated volunteers, you can pull off a memorable event that drives your mission forward (and doesn’t burn anyone out). Here are some help tips and context about how to effectively recruit and engage volunteers for your golf event and create a memorable experience that keeps them coming back.

Why volunteers are essential

Volunteers are the backbone of successful charity golf tournaments. Here’s why:

1. They fill gaps in people power. Volunteers provide the extra hands needed to execute a seamless event. From planning to cleanup, their support ensures sponsors and participants enjoy a top-notch experience from start to finish.

2. They develop a stronger connection to your cause. Volunteering fosters a deeper connection to your organization. Many volunteers become lifelong supporters, often contributing both time and financial resources.

3. They build important relationships. Volunteers create a support system for your nonprofit and often bond with each other through shared experiences. These relationships often lead to ongoing engagement and advocacy centered around your cause.

4. Everyone benefits. Volunteering benefits both your nonprofit and the volunteers themselves. The Mayo Clinic reports that volunteering reduces stress, boosts mental and physical health, provides a sense of purpose, and even teaches volunteers valuable skills. For nonprofits, volunteers help build capacity, gain loyal advocates, and convert volunteers into regular donors.

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sample golf tournament volunteer assignmentS

Pre-tournament:

• Tournament promotion

• Sponsor introductions or asks

• Assemble player gift bags

• Assemble signs

• Manage volunteers

Tournament day set up:

• Registration desk

• Place hole signs

• Direct traffic

• On-course games and contests

• Raffle or auction

• Awards

registration:

• Check in golfers, sponsors, and volunteers

• Sell raffle tickets, mulligans, and on-course game entry

• Collect donations

During the round:

• Run on-course games and contests

• Distribute food

• Check pace of play

Post-tournament:

• Assist with awards

• Tear down and clean up

• Pick up pin prizes and hole signs

• Write thank yous

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Volunteers can serve as witnesses for a hole-in-one contest at a golf tournament. (Image courtesy of Flickr)

recruiting volunteers

If you don’t already have a volunteer base, your golf tournament is a great chance to establish one! It’s also an opportunity to beef up your volunteer pool for other events and initiatives where your nonprofit needs assistance. Before you start recruiting volunteers, make sure you have somewhere to send folks to sign up. Add a link to your volunteer sign up on your golf tournament website so people who want to know more about the event also have the information they need to help out.

• Use your networks. Start by asking your nonprofit’s staff, board, and current volunteers to commit to volunteer at the golf event and invite a friend to help. This leverage’s social proof, which is the tendency of people to follow others’ actions when making decisions. Personal invitations and word-of-mouth are powerful motivators.

• Leverage local community and service groups. Your community likely has people interested in volunteering—you just need to find them. Tap into service clubs in your community, such as Kiwanis or Rotary Clubs. Use the alumni associations of universities or colleges in your area or that people in your network belong to. You might also check to see if local high schools require community service hours and if volunteering for your tournament might qualify.

• Use matchmaking websites. There are a number of volunteer matchmaking websites that can help you find local volunteers. A simple Google search will give you some great options. RiseUp Malawi used VolunteerMatch to source volunteers for their golf event’s planning committee and day-of execution.

• Work with local media. Consider sending a press release about your golf tournament to local media outlets, such as television and radio stations and newspapers, that includes a call for volunteers. Don’t forget to list your event and volunteer opportunities on local community calendars.

• Leverage social media and ads. Your nonprofit’s Google Ad Grant, which provides up to $10,000 in monthly ad spend, is a great way to promote your golf tournament and volunteer opportunities. You should also post content on your social media channels that show volunteers in action, data that demonstrates your impact, and stories about your work to get people excited to volunteer. You might also consider a small social media ad campaign to target potential volunteers, if your budget allows.

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Using Social Media to Amplify Your Golf Fundraiser

Social media is a huge opportunity to level up your golf fundraiser, helping promote the event; recruit volunteers, players, and sponsors; thank donors, and much more. This free guide will help tournament organizers of all skill and experience levels leverage social media to make the most out of your charity golf tournament and raise the most money possible.

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Keeping volunteers engaged

Your volunteers want to be engaged and in the know when it comes to their contributions and responsibilities. Keeping them engaged before, during, and after the tournament is key to volunteer satisfaction and retention.

before the tournament

• Get volunteers excited. When volunteers sign up to help, personally reach out to thank them for their commitment and share the impact they’ll help make as a result of their time. This gets them excited both for the event and about your cause, and is key to building a long-term relationship with that volunteer.

• Help them feel a sense of ownership. Loop volunteers into the planning process (when appropriate) so they feel a sense of ownership in the event and have a vested interest in its success.

• Create a clear onboarding process. Before you begin recruiting volunteers, document the roles and responsibilities of each assignment. Use online tools to manage sign-ups and assign roles, and share those details once they commit so they understand exactly what’s expected of them. If necessary, offer training ahead of the tournament. For example, if they’re running a hole-in-one contest, walk them through how the contest works, what they need to communicate with golfers, and what to do if someone gets a hole-in-one.

• Communicate effectively. There’s a balance between under and over communicating with volunteers—don’t overdo it, but make sure they know enough to be helpful. Volunteer management tools make it easy to communicate with volunteers and keep correspondence in one place.

during the tournament

• Keep volunteers in the loop. If there are any updates or changes to on event day, be sure to communicate those to volunteers via your online volunteer management tool. Let them know how the tournament is progressing, what’s happening next, and if there are any changes to their assignments.

• Take care of them. You want your golfers and sponsors to have a great experience, but you also want your volunteers to remember your tournament fondly. Simple things like providing hot or cold beverages, food, a place to sit and rest, hand warmers on a cold day, or handheld fans on a hot day make volunteers feel more appreciated and more comfortable.

• Say a public thank you. During the tournament’s kickoff and wrap up remarks, be sure to thank both your sponsors and volunteers for making the event a possibility. If there are only a handful of volunteers, consider recognizing them each by name.

after the event

• Say thank you (again!). Much like with golf tournament sponsors, a handwritten thank you or a phone call can be huge in keeping volunteers engaged for subsequent years and cultivating their support of your organization. Invite volunteers to attend any post-golf gathering and perhaps provide a complimentary drink or raffle ticket. You also might consider holding a volunteer appreciation reception at your office after the golf event to say thank you. Above all, be sincere and personal in expressing your gratitude.

• Ask for their feedback. Send a survey or have informal conversations with volunteers to find out what went well, what can be improved, and what suggestions they have for next year. This helps them feel ownership in the tournament—making them more likely to return to help again in the future.

• Involve them in other parts of your nonprofit. If the golf tournament is the first time a volunteer has engaged with your organization, now is a good chance to share other volunteer opportunities with them. Fold volunteers into your regular organization communication so they’re aware of other events and volunteer opportunities. And be sure to share the impact their volunteerism has had on your organization. For example, assisting with the golf tournament raised funds to feed 20 shelter dogs for a year.
  

Make volunteering for your tournament easy & rewarding

Above all, remember that when volunteers feel valued, they’re more likely to continue supporting your organization. Recruit volunteers with purpose, communicate with them effectively, and show gratitude every step of the way to build lasting relationships.

Your golf tournament can be more than just a fundraiser—it can become a community-building event that strengthens your mission and leaves a lasting impact.

golf for good with golfstatus

Organizing and executing a charity golf tournament is easier than ever with GolfStatus. You’ll get a free event website where you can recruit volunteers, promote your tournament, sell teams and sponsorships, and solicit donations. The software’s back end makes it simple to manage teams, sponsor assets, and payments and seamlessly collaborate with your planning team and the golf facility. The software is backed by an in-house client success team that’s there to help seven days a week. And best of all, there’s no cost and no risk to get started with GolfStatus. Click below to book a demo with our team or get started in the software on your own.

Get started with GolfStatus

No Cost, No Risk

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GolfStatus meets tournament planners where they are, both in terms of planning status and their desired level of interaction with our team. To that end, we’re excited to roll out a new function that gives users who don’t want to wait for a product demo the ability to get started in the software right away.

Tournament organizers simply fill out the demo request form and follow the instructions provided via email on how to create a GolfStatus account, explore the software, and create a tournament on their own.

This option is great for folks who might be in a time crunch to launch their tournament’s registration, those who are happier exploring a platform independently instead of listening to a demo, or individuals who just can’t wait to get started. The platform will use the information provided in the demo form to create an organization and auto-populate basic tournament information. Once you create an account, you’re free to explore the platform and its capabilities!

It’s important to note a few necessary steps you’ll need to take after the tournament is created in GolfStatus to get it live and ready to accept golfer and sponsor registrations:

1. Create or add a round

At this point, you’ll enter your tournament’s format, date and time of the tournament, type of start (shotgun or tee time) and golf facility information to further flesh out the tournament’s details.

2. Set Your Tournament Status to Active

Now you’re cooking! Setting your tournament to active means it will appear in GolfStatus’ tournament listings and you’ll be able to sell packages once they’re created.

3. Update the Event Site Homepage

The event website is where you tell your story, so customize it with content, imagery, and media. Share what your tournament is raising money for, share photos or videos of your nonprofit’s impact, and explain to prospective participants what they can expect from the event.

4. Create Custom Team & Sponsorship Packages

Develop packages based on your event’s unique needs and goals! Common package types include team or individual golfer registrations, various sponsorship packages, and add-ons such as mulligans, dinner tickets, on-course challenge entry, or raffle tickets.

5. Explore Tools to Raise More Money

Maximize your tournament’s fundraising potential by learning more about GolfStatus’ revenue-driving opportunities, such as the Technology Sponsorship, Pin Flags, and Hole-In-One Contests. Browse the GolfStatus Marketplace for add-ons from trusted vendors and partners or purchase add-ons from the Revenue Enhancements tab in the software.

6. Connect with GolfStatus’ Team

It’s time to make sure all your i’s are dotted and all your t’s are crossed before you go live! Email the support team, use the chat bubble at the bottom right in the software, or book a meeting with an account manager to connect. Check in with them as much or as little as you like!

prefer to get a demo?

Of course, our team is happy to provide a demo that highlights how GolfStatus can help you hold your best golf event yet. You can book a quick 15-minute call or a full demo with one of our knowledgeable account managers, then work directly with a dedicated client success rep who can walk you through the software’s backend and provide coaching for a successful tournament.

You can choose your own path in how you work with GolfStatus. Click the button below to get started!

Year two of Putt Putt Fore Puppies was a resounding success!

The GolfStatus and Dormie Network marketing teams had so much fun in the tournament’s first year—and learned so much—that we decided to do it all over again and crush our goals from 2023. Check out the 2023 planning blog to get the rundown on the mini golf tournament.

Putt Putt Fore Puppies raised money to support the pets looking for their forever homes at the Capital Humane Society here in Lincoln, Nebraska. See our journey here and on Facebook and Instagram!

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Thank you tournament sponsors!

Presenting Sponsor - Sinclair Hille Architects

Koozie Sponsor - Red Robin

Swag Sponsor - Raising Canes

Certified Piedmontese - Dinner Sponsor

Golf Ball Sponsor - UNICO Group

Batting Cage Sponsor - Pinnacle Bank

T-shirt Sponsor - Dormie Network

Grand Prize Sponsor - Belmont Veterinary Center

Refreshment Station Sponsor - Firespring

Snack Sponsor - Pillar Restaurant Group

Music Sponsor - Prairie Dental

Hole Sponsors:

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3rd quarter / Post-Tournament update

We did it! The second annual Putt Putt Fore Puppies was an even bigger success than last year. Our goal was to donate $12,000 to Capital Humane Society, and thanks to the generosity of our networks and the Lincoln community, the event raised over $15,000 to help care for homeless pets!

event day & post-tournament recap

The tournament sold out, with 54 teams on all three courses at Adventure Golf. We made some changes to the tournament’s set up, moving check in and add-ons closer to Adventure Golf’s entrance to clear up a bottleneck we saw in that area from last year. Things ran smoothly for the most part, though we may add another station for folks to purchase add-ons next year to keep things moving. Over $5,000 went through our GolfStatus event website on tournament day for purchase of all-in games, raffle tickets, t-shirts, and donations, along with nearly $500 in cash. Golfers browsed raffle prizes, visited sponsor booths, decorated pet bandanas, interacted with adoptable dogs from Capital Humane Society, and enjoyed dinner while waiting for the shotgun start.

Emails were sent to all participants prior to the event reminding them to check their hole assignments and encouraging them to download the GolfStatus app ahead of time. Most teams were ready to go with the app, but QR codes were posted at registration and on the clubhouse for folks to easily download the app if need be.

We adjusted the day’s schedule based on 2023, allowing additional time for the teams on the more difficult Backwoods course to finish (even though it wasn’t quite enough time!). Thankfully, live scoring helped our team finalize the results on each of the three courses in just a few minutes so we could move onto awards quickly.

Overall, the event was a resounding success and Capital Humane Society was overwhelmed by the response to the event and the amount the tournament was able to donate. The planning team met to debrief and have some ideas to make the event even better next year! We sent out a post-tournament survey and will use those suggestions to improve for 2025.

3rd quarter update

The third quarter was a race to sell sponsorship packages, promote the tournament, recruit teams, and handle the final details to ensure a successful event. As we experienced last year, the bulk of the team registrations came in during the month leading up to tournament day.

Having a larger planning team than last year paid dividends in sharing the load of sponsor outreach, tournament prep, and day-of event execution. We continued to meet monthly but increased the frequency to bi-weekly leading up to the tournament. GolfStatus’ downloadable Timeline and Checklist kept our planning and task on target.

We crossed these major planning tasks off the list in the third quarter:

• ✓  Finalized details, logistics, and hole assignments for on-course games.
• ✓  Discussed a plan for inclement weather (which we thankfully didn’t need!)
• ✓  Promoted the tournament through email blasts, posts on local event calendars, hanging up flyers in businesses in the area, sending flyers home with local elementary school students, and word of mouth.
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Sold all but two sponsorships, both of which already had their hard costs covered. Each team member reached out to their networks to promote available sponsorships.
• ✓  Placed vendor orders for signage, koozies, golf balls, pin flags, and t-shirts.
• ✓  Worked with our client success rep to make hole assignments and sponsor hole assignments.
• ✓  Sent emails to all participants via the GolfStatus messaging tool to encourage them to download the GolfStatus app, purchase add-ons, and review hole assignments.
• ✓  Coordinated with Capital Humane Society to have adoptable dogs on site at the tournament.

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2nd Quarter Update

Planning has continued moving along smoothly. Getting the event website up and running was much simpler this time around, since all we had to do was copy last year’s event and update the specifics. We decided to offer two team registration packages, one that included a t-shirt for each team member at a higher price point and one that didn’t.

Each committee member was responsible for developing one or more sponsorship packages, which were added to the newly launched event website. We ran a registration promotion as part of National Adopt a Shelter Pet Day on April 30, offering a promo code for $5 off registration, which was sent to last year’s participants via GolfStatus’ email tool.

We did run into one major hiccup which necessitated a date change. The event was originally planned for Friday, September 20, but when the Big 10 conference released the 2024 football schedule, we discovered a home Nebraska Cornhuskers football game the same evening as the tournament. In football-crazed Lincoln, we didn’t think we could compete with the Huskers, so the tournament was moved a week earlier to September 13. We made sure all promotional materials (including the event website, flyers, social media graphics, and email blasts) were updated and that we communicated with the teams and sponsors who had already committed. Adventure Golf continues to be a great partner, working with us to seamlessly move the event date.

Perhaps best of all, after learning about the animals in need of homes, one of our planning committee members decided to adopt a cat from Capital Humane Society!

David and Quynh, his new cat from Capital Humane Society!

Here are the tasks we handled this quarter:

• ✓  Finalized registration packages and pricing
• ✓  Finalized sponsor packages and pricing
• ✓  Launched the event website and opened registration
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Created promotional graphics, logos, and flyers
• ✓  Brainstormed revenue enhancers
• ✓  Discussed plans for on-course games
• ✓  Began soliciting donations for raffle prizes
• ✓  Began sponsor outreach
• ✓  Sold 12 sponsorships (thanks Certified Piedmontese, Red Robin, Raising Cane's, 402 Title Services, Upland Software, Nexus Marketing, Vanity Fur, Kyson Denker State Farm, Engineering Technologies Inc, Stewart Title Company, Global Golf Post, Prairie Dental Group, and Luly Motors!)
• ✓  Sold 13 teams
• ✓  Met with Capital Humane Society staff about event promotion and logistics (and got to meet some of the adoptable pets)

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1st Quarter Update

We kicked off planning with committee meetings in February and March to review lessons learned and ideas from the post-tournament debrief and start brainstorming for 2024. The planning committee welcomed several new members, with newer GolfStatus Account Managers and Client Success Reps joining in on the fun. The team now numbers 13, which means more people to share the workload. The decision was made to move the tournament to September, for a couple reasons. One, we hit the jackpot with weather last year—75, sunny, and just a slight breeze. October weather in Nebraska is extremely unpredictable, with more stable conditions in September. Second, Capital Humane Society had no events scheduled for September, so Putt Putt could fill that gap.

Thus far, planning has been easier, as we have actual data and last year’s experiences to draw from. We have a better understanding of costs, revenue, attractive sponsor packages, and how many teams to shoot for. We also have processes and assets in place to use down the road. What’s more, we could simply copy our event in GolfStatus’ backend so there was no need to start from scratch. Stay tuned for the website launch!

Here are the tasks we handled this quarter:

• ✓  Finalized the planning committee
• ✓  Set dates for all remaining committee meetings
• ✓  Set a fundraising goal
• ✓  Reviewed pricing options for facility rental and team registration
• ✓  Brainstormed sponsorship and package ideas
• ✓  Brainstormed revenue enhancers
• ✓  Locked it in with Adventure Golf (September 20!)
• ✓  Confirmed the date with the Capital Humane Society team
• ✓  Divided up sponsorships among committee members
• ✓  Worked on updating the event website so it can launch in April
• ✓  Updated the tournament’s budget spreadsheet

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If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to raise money with golf. Planning a successful golf fundraiser starts with a solid understanding of some fundamentals, paired with a golf tournament checklist to keep you on task and on target.

Want to brainstorm ideas for your charity golf event?

Check out this guide.

What to Know Before Organizing a Charity Golf Tournament

1. You don’t have to be a golf expert.

2. Most of your fundraising revenue goes to your cause.

3. Golf events are more popular than ever before.

4. Golf events bring new donors to the table.

5. Sponsors are interested in connecting with your donors in new ways.

6. Golf tournaments are fun and exciting.

7. Organizing a charity golf event is worth the work.

8. Use a checklist to stay organized.

1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources.

An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

2. GOLF FACILITIES ARE EAGER TO HOST GOLF TOURNAMENTS.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

• Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

• Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

• Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years. Nationwide, the game has seen a net game of more than 2.3 million on-course golfers since 2020. More than 123 million Americans consumed golf in some way in 2023, an increase of 14% over the past five years. Retail equipment sales continue to remain strong. 

Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments to capitalize on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as third or even fourth-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.

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Active Golfers

1 in 9 Americans

Average Golfer's Net Worth

$768,000

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4. GOLF EVENTS BRING NEW DONORS TO THE TABLE.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport, with more on-course golfers between the ages of 18 and 34 than any other segment.

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

High quality, professional golf course signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. 

Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

What’s more, golf tournaments offer sponsors high engagement over the course of several hours on the course. Whether it’s sponsoring a golfer-favorite hole-in-one contest, setting up a booth on a tee box as a hole sponsor, or running an on-course game, golf events give sponsors the opportunity to engage with participants in meaningful ways.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

• A celebrity appearance

• A professional long-driver on a designated hole or holes

• Games or demonstrations on each tee box

• Custom player gifts

• Live or silent auctions

• Post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

• Building custom sponsorship packages

• Syncing GHIN handicaps

• Simplifying team pairings

• Streamlining hole assignments and hole-by-hole sponsor exposure

• Making live-scoring super simple

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.

Golf Tournament Fundraiser Checklist

A checklist, with an accompanying timeline of tasks, is a tried and true method to staying organized throughout the golf tournament planning process. Depending on the size, scope, and goals of your golf event, a good recommendation is to give yourself at least four to six months to plan. An event management platform built for golf is also a must-have to streamline the process and keep everything organized in one place.

Here’s a quick checklist of important tasks and to-dos to get you started.

3-6 Months Out: Laying the Foundation

• Outline goals and objectives for the tournament based on your mission and fundraising goals

• Assemble a planning committee

• Get your golf tournament management software in place

• Set a budget based on how much you aim to raise, income streams, and estimated expenses

• Choose a date and host golf facility for the tournament

• Start outlining team and sponsor pricing

• Launch an event website

• Create a marketing plan for the event

• Determine whether you’ll have any add-ons, like contests, on-course games, raffle drawings, or an auction

2-5 Months Out: Big-Picture Finalization

• Finalize sponsorship offerings and team packages

• Get quotes from vendors

• Meet with your planning team

• Reach out to prospective sponsors

• Promote the tournament

1-2 Months Out: Countdown Preparation

• Continue promotion and marketing to sell teams 

• Meet with your planning team

• Finalize on-course games and purchase hole-in-one insurance

• Determine a contingency plan for inclement weather

• Recruit volunteers and determine roles

• Continue sponsor outreach

2 Weeks Out: Final Touches

• Meet with the planning team to tie up any loose ends

• Finalize details and food and beverage with the golf facility

• Check on outstanding vendor orders

• Close registration

1 Week Out: Crunch Time

• Collaborate with the golf facility to finalize team pairings, hole assignments, logistics, vendor deliveries, and setup

• Gather supplies and materials (registration items, signage, banners, golfer gifts, raffle prizes, auction items, etc.)

The Big Day

• Set up registration, signage, contests, screens for leaderboards, and awards

• Take photos and post on social media

• Take time to connect with sponsors to build donor relationships

1-2 Weeks Post-Event: Following Up

• Export the donor data from your event management software to include in your nonprofit’s CRM

• Debrief with your planning team to review goals, outcomes, and improvements for next year

• Report on the event’s success to donors, volunteers, and sponsors

• Send thank yous to event sponsors and participants

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For a more in-depth list of planning tasks with a customizable timeline, download GolfStatus’ free Golf Tournament Fundraiser Timeline and Checklist.

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Final Thoughts & Next Steps

Golf tournaments offer a ton of fundraising potential. Understanding the basics of charity golf events and staying organized and on track are keys to planning a successful golf tournament. Start by getting a golf event management platform in place as soon as possible, then outlining all your priorities and to-dos in a golf tournament fundraiser planning checklist.

Get qualified to use GolfStatus’ tournament management software at no upfront cost through the Golf for Good program! You’ll save 40 hours or more in planning time and get access to tools to help you raise thousands more dollars for your cause. Click below to connect with our team and get started.

Level up your next golf tournament!

Get a demo of GolfStatus today!

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When it comes to running a successful golf tournament, choosing a host golf facility is one of the biggest decisions you’ll make. Having the right expertise can make all the difference—PGA Professionals are experts in every aspect of the game, including event management, facility operations, and ensuring everything runs smoothly.

This blog series will continue to tap into the collective knowledge of the PGA Professionals at GolfStatus—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—to explore how to choose and work with the host golf course.

The PGA Professionals on staff at GolfStatus, from left: Paul Murcek, PGA; Cash Dinkel, PGA; Jason Meininger, PGA

Q: My organization has decided to move forward with a golf fundraiser. How do I pick a golf facility?

Jason Meininger: There are really three main factors in choosing a golf course: location, cost of the course, and the demographics of your target market.

Cash Dinkel: Most often, the biggest factors are pricing per player and the demographics of your potential sponsors and players. A private, high-end country club is going to charge a much higher price, but hosting at that type of facility lets you charge more for registrations and sponsorships and may attract higher net-worth individuals to participate. It’s important to keep your expenses in mind with this type of facility—your overall fundraising goal needs to be higher to ensure expenses are covered. Location is another important factor. You want to make sure players and sponsors are located close to the facility to drive maximum participation. When looking at courses, I would recommend reaching out to two or three options and ask staff for contacts of previous event organizers to see if they enjoyed hosting their event at that facility.

Paul Murcek: This can be a tough decision. It comes down to a combination of affordability and golf course name recognition. Having your tournament at a course or a club that most people can't typically play at can equal more golfers, but if the cost is too high, it can also price out potential golfers. So it’s definitely about finding the right balance.

Several factors play into choosing a golf course for your golf tournament, including cost per golfer, location of the facility, and the demographics of your tournament's target market.

Q: What questions should I ask golf staff when looking at potential host facilities?

Paul Murcek: What is included in the fee per golfer (greens fee, cart, range balls)? Is there a minimum number of golfers or teams required? Can they provide pro shop credit? How does the facility typically handle scoring the event?

Cash Dinkel: The best advice I can give tournament organizers is that if you don’t know, don’t be afraid to ask. Golf staff are experts in hosting great events and they are willing to answer any questions you may have. Some important things to ask them about include:

• Pricing

• Set up on the day of the event

• What the course provides (things like tables, chairs, meals, scoring, contest setup)

• Schedule for the day,

• If range balls are provided

Jason Meininger: Beyond general pricing, I recommend asking what’s the normal golfer rate at the course at the time of your tournament. If the price is higher, be sure that it includes things like drink tickets or gift cards for prizes. You should also ask about food and beverage options—do you have to purchase from the course or can I bring in my own? Are beverage carts available? Other big topics are the course’s rainout or cancellation policy, required deposit to hold the date, and when final payment is due.

It's a good idea to review the contract's list of charges with golf course staff prior to signing and checking on details like adding an automatic gratuity to food and beverage.

Q: What are some fees or costs I should be aware of or watch out for before signing a contract with the golf facility?

Jason Meininger: Check to see if there’s a fee or penalty for not meeting the minimum number of golfers, if there are costs for extra cart rentals, and if they add an automatic gratuity to food and beverage.

Cash Dinkel: Read the contract closely for price per player, if there’s a minimum number of players required, if there are any fees for using the course’s software or scoring (be sure to mention you’re using GolfStatus to avoid any such fees), or fees for using the facility’s equipment (tables, tvs, chairs, tents, etc.). I recommend going through the list of charges in detail with the golf course to fully understand what you're going to be charged for the day of the event.

Q: What’s typically included in the price to hold a tournament at a golf course?

Cash Dinkel: The main things are green fees and cart fees. Some courses might also include food and beverage or credit to the golf shop to give as player prizes.

Jason Meininger: Most courses I’ve worked at and with include green fees, cart fees, range balls, shop credit, and food and beverage.

Check with the golf facility on what the price per golfer includes, such as greens fees and cart fees.

Q: A lot of tournament organizers are concerned about inclement weather on the day of their event. How do you suggest planning for the weather?

Cash Dinkel: Plan for the worst and hope for the best! Always have a backup plan just in case. If it looks like the weather will affect your event, start communicating with golfers and sponsors earlier rather than later. Check in with the golf course to see what their policy is and start thinking about possible dates to reschedule (this is also something to check on before you sign a contract with the golf course). Communicate with your players and sponsors that inclement weather may be present on the day of the event and more communication will come the morning of the event either way.

Jason Meininger: This is a difficult one, but I usually tell organizers to look for a makeup date and reschedule the event if at all possible. As long as there is no lightning, I would move forward and play the tournament. I’ve worked with several events that were shortened to nine holes (instead of the full 18) holes based or canceled due to the weather.

Paul Murcek: Definitely check with the course to see if they allow a makeup date for the tournament. I worked with the Parkinson Association of Central Florida who had to reschedule their tournament in 2022 when Hurricane Ian hit Florida. They communicated with their field and everything worked out well.

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Ask the Pros!

Do you have a golf tournament question for our PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might make a future blog post or be answered on an upcoming GolfStatus webinar!

GolfStatus’ team is ready to help you make your next golf event the best one yet. Nonprofits can qualify to use GolfStatus’ tournament management software at no upfront cost through our Golf for Good program. You’ll get an event website, online registration, communication tools, exclusive sponsorships and add-ons, and much more—plus access to our knowledgeable client success team. Click the button to get started!

No one knows the ins and outs of a golf tournament like a PGA Professional. These individuals bring a high level of expertise to all aspects of golf, including facility operations and management, customer service, finances, event management, and, of course, the game itself.

This Q&A blog series will share the collective wisdom and experience of the PGA Professionals on staff at GolfStatus—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—about topics relevant to charity golf tournaments. This installment will take a closer look at contests and how to work with the PGA Pro on staff at your event’s host golf facility to make them a success.

The PGA Professionals on staff at GolfStatus, from left: Paul Murcek, PGA; Cash Dinkel, PGA; Jason Meininger, PGA

Q: My planning team made the decision to have a hole-in-one contest at our upcoming tournament. What’s next?

Cash Dinkel, PGA: To start, list a Hole-In-One Contest Sponsorship. This covers the cost of the insurance and offers a unique sponsorship. I always recommend allowing the sponsor to set up a tent or table on the contest hole. Sponsors are looking for ways to interact with golfers and there’s no better way to do that than being on the course on the most exciting hole of the day. Once you list the sponsorship, work with your contest/insurance provider to get all the rules and details around the contest.

Q: How can the golf pro help us with the hole-in-one contest?

Jason Meininger, PGA: You’ll want to get in touch with the golf professional so they can help you determine which hole or holes you should use for the hole-in-one contest. This makes sure you have the proper distance requirements for the hole-in-one insurance.

Cash Dinkel, PGA: You should definitely loop the golf professional in so they know exactly what’s going to be happening the day of the event and help you choose the contest hole. You should go over the contest rules with them so they can help ensure the hole is set up within the insurance company’s guidelines (hole yardage, number of players, etc.). In the final days leading up to the event, the pro can help you double-check that the hole-in-one contest is set up correctly and ready to go.

Q: I’m interested in GolfStatus’ Bundle Hole-In-One Package. What are some ways you’ve seen tournaments effectively split up the contest holes?

Paul Murcek, PGA: The most common way I’ve seen it done is to split the contest into two holes, one on the front nine and one on the back nine, with $10,000 cash and a Dormie Network Stay and Play package as prizes.

Jason Meininger, PGA: I’ve worked with a few 27-hole events and facilities. They typically split it up over three holes, one on each of the three nines, with a $7,000 prize on each. That way no matter what nine holes are being played, every golfer has a chance at a hole-in-one contest.

Cash Dinkel, PGA: I see a lot of events that run two contest holes, with a $10,000 cash prize on each hole plus a Dormie Network membership. I’ve even seen it split over four holes, with $5,000 cash for each contest hole. That’s the cool part about that package, it gives the organizer a lot of flexibility.

Q: What does the golf pro usually take care of in terms of other contests, like longest drive or closest to the pin?

Jason Meininger, PGA: When I was the head pro at a golf course, I would primarily take care of making up and setting up the flag prizes and picking them up after the round (if the players didn’t bring them in). I would also provide the event organizer with a document listing the holes and each winner’s name.

Paul Murcek, PGA: Most golf pros will set out proxy markers or hole contest signs for the organizer. Some golf facilities that I’ve worked with build in prizes with pricing, such as prizes for flight winners of a free round at that course or a gift certificate to the pro shop. This removes the burden of finding prizes for the tournament winners from the organizers.

Cash Dinkel, PGA: Some courses will set everything up for you, provided you let them know the details about the contest, and let you know the winners’ names after the event is over. Some facilities might require you to select the holes, but they’ll still take care of putting out the proxy markers and provide you with the winner’s information. Very rarely will the organizer have to handle everything from selecting the hole, setting out proxies, and collecting them post-event.

A: What type of contest do you think has the most revenue potential and why?

Cash Dinkel, PGA: A hole-in-one contest for sure. If it’s sold as a sponsorship, the contest can generate a few thousand dollars of revenue even after the insurance premium has been paid. Most events I work with bring in around $1,500 in revenue from a hole-in-one contest sponsorship.

Jason Meininger, PGA: Other than hole-in-one, I’d say a putting contest. It’s fast, easy to run, and you can have every golfer putt at the same hole at the same time.

Paul Murcek, PGA: I think next to a hole-in-one contest, a closest to the pin contest on a par three or a hit the green on a par three. In my experience, people are generally willing to pay the money to move their ball up a few yards.

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Ask the Pros!

Have a question for our PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might make a future blog post or be answered on an upcoming GolfStatus webinar!

Ready to get started with no-cost golf event management tech? Nonprofits can qualify to use GolfStatus—with an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more, plus access to GolfStatus’ in-house client success team (including knowledgeable PGA Professionals)—all at no upfront cost through our Golf for Good program. Click the button to find out more and get qualified!

The GolfStatus mobile app has been completely reimagined to make live scoring golf tournaments—from miniature golf events to massive, multi-day tournaments—easier and more seamless than ever before.

What’s New?

• Updated Design. The app has gotten a facelift, with a modern and updated look and feel that enhances usability.

• Simplified Navigation. The app’s menus and features have been consolidated for quicker, easier navigation.

• Enhanced Tournament Features. Easily find your upcoming tournaments and start live scoring your round with just a few taps. See starting holes and scorecards for all tournament rounds.

• Light and Dark Mode. The app automatically defaults to light or dark mode, based on the set mode for the device.

• Tournament Recommendations. GolfStatus will share tournament recommendations based on your location. You can also explore tournaments in your area and register right from the app.

• Updated Map Views. Find golf courses in your area with ease using the updated map view. 

• Additional Details & Tracking. Explore detailed scorecard breakdowns for all leaderboard types, plus the ability to edit scores and advanced stats and add notes as you play.

• Elevated GPS. Customize your map settings to show the distance to the front and back of greens, fairway runouts, and bunkers.

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Download the updated app today!

Learn how to use the app to
live score a tournament

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Powerful, user-friendly &
no upfront cost

The GolfStatus mobile app remains free to download and is incredibly easy to use, with reliable live scoring for golf tournaments of all types and sizes and tools to track statistics for every round that help you play better golf. Tournament organizers and golfers can also lean on GolfStatus’ in-house support team to answer questions and troubleshoot any issues.

The GolfStatus app is part of its robust tournament management software that helps event organizers run better tournaments that raise more money. Qualifying nonprofits (or those holding a third party event to benefit a nonprofit or charity) can use GolfStatus at no upfront cost through the Golf for Good program. Learn more and get qualified!

If you’re looking for a fresh idea to engage employees, clients, and the community at large while raising awareness about your brand in a unique and meaningful way, a corporate golf event is the perfect answer. Corporate golf outings—especially when they’re well-managed and organized—offer a variety of positive outcomes for a company.

What Are Corporate Golf Events?

A corporate golf event is a tournament or outing planned and hosted by a business. Corporate events often raise money for a corporate foundation or favorite nonprofit, but don’t have to include a charitable component. Such events are used as an opportunity for team-building across departments, to entertain clients or prospects, or as a give-back initiative. 

For example, a credit union is looking for a new way to support the children’s hospital in its community. The credit union organizes a corporate golf event targeted at credit union employees, partners, and vendors, and hospital personnel. The event connects people across organizations while raising money for the hospital.

Learn How to Plan a Corporate Golf Event

What Are the Benefits of Corporate Golf Events?

Enhance Corporate Social Responsibility

Corporate social responsibility (CSR) is becoming increasingly important to employees, partners, and clients who want to work and spend their dollars with businesses that prioritize community impact. Consider these CSR statistics:

• 93% of employees think companies should lead with purpose

• 77% of consumers want to purchase from socially-responsible companies

• 94% of major US corporations plan to increase or maintain their corporate giving over the next few years

CSR initiatives should be strategic, genuine, and multifaceted. A corporate golf outing that benefits a charity or cause is a great addition to your company’s CSR portfolio, providing not only a philanthropic opportunity, but the brand lift and awareness that comes from a fun community fundraiser. 

As a business, this could mean connecting with an existing golf event to support it as a sponsor. Or, if you choose to take it a step further by hosting your own corporate event, you can be strategic in choosing nonprofit beneficiaries while also reaping a reputational boost.

Connect With Your Community

Golf events are unique in that they can be designed as communal activities. If community engagement and outreach are among your goals for the outing, you’ll want to ask and answer a few questions as you get started:

• Who would we like to attend the outing?

• What’s our goal for turnout?

• What do we want our attendees to take away from this event?

• Does it make sense to open the tournament up to the broader community?

You may invite specific community members to participate, such as the mayor, community outreach group leaders, school administrators, or other stakeholders. Or invite staff or beneficiaries from the charity the outing will raise money for. Either way, be thoughtful about how the event might be a win-win for your business and the community.

No matter the audience you choose or the objective at hand for your business, having an easy way to register and track interested participants and sponsorships is crucial. Online registration with secure payment processing as part of a broader golf event management platform makes it easy to collect participant information, manage it in real time, and facilitate communications before, during, and after the event.

Provide a Competitive Edge

Creating positive social impact has increasingly become a competitive advantage for businesses. As a community event that tends to attract attention in addition to raising dollars, a corporate golf event that’s dedicated to supporting a cause helps set your brand apart from your competitors and attract socially responsible customers. 

An event website makes it simple to spread the word about your event while also getting more support from the community. A professional event site also elevates your brand, cause, and case for support. A website provider like GolfStatus, that’s powered by a golf-specific software platform, lets you manage players, teams, and hole assignments with just a few clicks.

Build & Foster Relationships

Golf outings are unique in that they give participants four or five focused hours on the golf course—a rarity in today’s busy world. That means several hours of facetime with colleagues, vendors, clients, prospects, or others to network and advance important business relationships. This also means that your business development team gets quality time to engage with current and prospective clients and partners to thank them for their continued involvement or advance a new relationship. 

If fostering business relationships is among your goals for the event, you’ll want to ensure a smooth and seamless experience for participants from the time they hear about your event to the thank you they receive for supporting it. Every touchpoint should be seamless and professional, including online registration, clear communication in the time leading up to the event, high quality branded cart signs and scorecards, and TOUR-caliber live leaderboards.

Boost Employee Engagement

In today’s competitive job market, businesses need to find ways to attract and retain top talent, which means demonstrating that business priorities include more than just the bottom line. Studies show that team bonding events can boost employee retention and performance at work. A golf outing can be used to engage employees, reward them for a job well done, build morale, and encourage team retention. Best of all, holding a charity event satisfies the 71% of employees who think it’s important to work at a company that gives back.

Allow Your Company to Do Good In Your Community

Golf has deep ties to the nonprofit sector, evidenced by the $4.6 billion that the sport raises for charity annually. It’s a game that brings people together in a memorable way to raise funds for a good cause. Golf’s popularity continues to grow, making it a great time to use it to give back—to your employees, your community, and an important cause.

For instance, in the example mentioned above, a credit union hosted a golf tournament that raised money for the local children’s hospital. Organizers sold sponsorships to the credit union’s partners, vendors, and industry associations who share an interest in advancing children’s healthcare. Golfers represented sponsors, employees from the host credit union and competing credit unions, members of the city council, and hospital staff. Hospital patients and administrators attended the event and helped run on-course games that allowed participants to connect with the “why” behind the event. The event raised $50,000 which provided financial assistance to patients and their families and built strong connections within the community.

How to Host a Corporate Golf Event

If you’ve never planned a golf tournament before or don’t know much about the sport, don’t worry—you can still hold a professional, memorable event that engages employees and the community. Here’s how:

1. Use the Right Tools

It’s likely that planning a company golf outing isn’t your full-time job, or even something you do on a regular basis, so you might not know where to start or how to maximize efficiencies that save your precious time. Most event management systems aren’t able to intuitively manage the intricacies of a golf outing (hole assignments, player pairings, scoring and leaderboards, flighting, handicaps, etc.) so look for one that’s built specifically for golf tournaments and includes:

Online registration is non-negotiable when planning a corporate golf event. It gives the event and your brand a professional feel and is a time-saver for tournament planners.

• Online Registration. This is a must-have—golfers seamlessly submit their information and payment online, saving hours of dealing with spreadsheets, checks, and receipts. 

• Customizable Event Website. The site should present your event in a professional light and make it simple to promote the event, provide digital sponsor exposure, and share detailed information about the event.

• Shared Access. All registration information should populate into the platform’s back end, which means all the event’s information is stored and accessible in one place by organizers and even staff at the golf facility. 

• Communication Tools. Need an easy way to quickly communicate with all registrants? Your platform should have built-in communication tools like emails and push notifications. 

• Pre-formatted Printouts. Want to print branded scorecards and cart signs? Use a platform that comes with pre-formatted, professional printouts.

• Live-scoring & Leaderboards. Golfers submit their scores with an easy-to-use, reliable live-scoring app that syncs to live leaderboards. Live leaderboards give the tournament an even more professional look and feel and allow teams to track current standings.

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Ready to start planning?

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2. Set Goals & Outline the Specifics

Once you have your management tool in place, you can determine goals and specifics. The goals for the event will help other key details fall into place, so start by thinking through what you hope to accomplish. Keep in mind that goals don’t have to be mutually exclusive—you can engage employees while also raising money for charity. 

If you are planning to include a fundraising component in the outing, work directly with the chosen nonprofit partner from the beginning to ensure everyone is on the same page and to collect logos and messaging.

Once you’ve determined the outing’s goals, it’s time to think through event specifics, including:

• Target audience (employees, clients, partners, community members, etc.)

• Tournament budget

• Host golf facility

• Planning team roles and responsibilities

• Marketing and communications strategy

• Sponsorship packages (if applicable)

• Contingency plan for inclement weather

• Prizes and awards

• Add-on activities and contests, such as on-course games, hole-in-one contests, raffle drawings, or a silent auction

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Step-by-Step Golf Tournament Planning Guide

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3. Promote the Corporate Golf Event

It’s time to get the word out about the event! How you do this is dependent on the target audience for your outing. For instance, if the tournament is open to employees, you might include a link to the event website in internal newsletters or mention it in company meetings. If the event is open to the community at large, send promotional emails, include in client newsletters, and mention on your social media channels. And if you’re raising money for a nonprofit, work with them to promote the tournament to their supporter base.

Particularly if your golf outing has a charitable component, consider drumming up some positive PR for your company and what the event is raising money for. Invite members of the press and the community to participate and work together to raise awareness for a good cause (and give your brand a substantial lift). 

If you’re live scoring the event, post a link to the live leaderboards on your social media channels to get even more exposure for your company and brand, the benefiting charity, and the leaderboard sponsor (if you have one).

4. Provide a Memorable Experience

What sets a great event apart from a good event is the overall experience. Folks will remember if the event was chaotic and plagued with snafus—or if it was well executed. Using technology tools to manage the event holistically frees golf facility staff up to assist and cater to golfers instead of scrambling to handle last-minute tasks like hole assignments, scorecards, cart signs, and alpha lists. It also streamlines prep and planning so event planners stay organized and can execute a seamless event. 

Yes, your event needs to be well-run, but it should also offer a memorable, top-notch experience that advances business goals: 

• Include add-ons and extras like contests, on-course games and entertainment, auctions, and custom player gifts.

• Live score the event to add an element of professionalism that’s unlike any other and let spectators (as well as event organizers who are keeping an eye on the round’s progress to facilitate an awards ceremony, banquet, reception, or other post-round gathering) follow along on live leaderboards. 

• Build in ways to connect with employees and/or clients, such as through a pre- or post-round meal or reception, on-course interactions, the opportunity to volunteer, or informal networking. 

• Be strategic when making hole assignments and how they might further business objectives. For example, you may want to pair your company’s top executives with their counterparts from a major partner or prospective client to spend the day on the course talking business and potentially even closing deals. Or group staff or board members from the benefiting charity with potential partners or donors to help advance their mission and open doors for additional support.
  

5. Track Data & Gauge Success

It’s important to demonstrate the overall success and impact of the event, both to prove its value to decision makers in your company and demonstrate your commitment to giving back if your tournament includes a fundraising component. Your golf event management platform should include robust reporting that helps you see at a glance:

• The number of teams or individual golfers

• The number of sponsors that signed on to support the event

• The dollars that were processed through online registration and donations

You might also gather further information to gauge the event’s success by:

• Sending surveys to participants to garner impressions and feedback, and the event’s impact on employee satisfaction

• Having informal conversations with golfers to see what they like and how you can improve in the future

• Meeting with the benefiting nonprofit to determine fundraising outcomes and next steps for donor stewardship

If your corporate golf event becomes an annual tradition, consider tracking and analyzing long-term trends, such as employee retention and the event’s impact on the company’s culture.

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Powering Corporate Golf Events with GolfStatus

Whether you’re at a Fortune 500 company, a socially-responsible local business, or a corporate foundation raising money for a dedicated cause, GolfStatus’ golf event management and fundraising platform is the solution for the best event possible.  

GolfStatus’ powerful, user-friendly tech saves organizers time and effort, helps raise more money, boosts your brand, and ensures a professionally planned and executed tournament from start to finish. Plus, if you’re planning an outing that benefits a nonprofit or cause, you can qualify for no-cost access through the Golf for Good program. Not only do you get an attractive, professional event website, but you also get golf-specific tools and features, access to sponsorships and add-ons only available to GolfStatus clients, and a dedicated client success rep to coach you along the way. It’s a win-win for everyone!

Use the Tech That’s Built for Golf events

Click Here to Book a GolfStatus Demo!

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