There’s an important golf tournament to-do that often gets lost in the shuffle of securing a golf facility, promoting the event, recruiting sponsors, registering golfers, and finalizing details: branding. And while it might just seem like just one more task to cross off your list, branding plays a critical role in the success of your golf event.

Branding your tournament is a key factor in its success! Project Purple uses consistent brand colors and the organization’s logo in its golf tournament branding.

Branding your tournament is more than just slapping your logo on a flyer and calling it a day. Strong, consistent branding can elevate your tournament in big ways, building credibility, making your event more recognizable, helping attract sponsors and participants, and giving you a more professional, polished look. 

Let’s break down why branding matters for your tournament and how to build a cohesive brand—no design degree required.

Why Branding Matters for Your Golf Event

1. It Builds Trust

A clean, consistent visual identity helps people take your tournament seriously. When your materials look polished, potential sponsors, golfers, and donors are more likely to want to be part of it. They see that you’ve put care and thought into your event, and they can assume the overall tournament experience will reflect that, too.

2. It Creates Recognition

If someone sees your tournament’s logo on a flyer, then again on a social media post or in an email, and again on a t-shirt—guess what? They’re more likely to remember it! Branding keeps your tournament top-of-mind, helping grow participation and support for your mission.

3. It Makes Your Event Stand Out

There are a lot of charity golf tournaments out there. And while that’s certainly not a bad thing, it does make it a bit harder to stand out. That’s where branding comes in. Good branding makes your tournament pop. Whether it’s a clever logo, a bright color scheme, or a unique event name, these elements help make your tournament memorable.

4. It Improves Your Marketing

Clear branding makes it easier for you and your team to create marketing materials that look good and work well. From social posts to printed flyers to digital ads, branding helps ensure your marketing efforts are cohesive and easily recognizable by potential golfers, sponsors, and supporters.

Your Tournament’s Brand: What It Should Include

There’s good news for tournament organizers who don’t have access to a designer or a creative team: you don’t need a huge style guide or agency-designed logo to build an effective brand for your charity golf tournament. Simply start with these key elements:

Event Name

Give your tournament a name that’s fun, catchy, and theme or mission-related to help the event stand out and be remembered. Some examples from tournaments powered by GolfStatus:

• Fairway to Heaven Memorial Golf Scramble

• Survive & Thrive Golf Classic

• Drive Out Hunger Golf Classic

• Tee Off for Hope

• Habitat FORE! Humanity

• Putt Putt Fore Puppies

• Drive to Cure Cancer Golf Classic

• Drive for Hope Golf Outing

• Teeing Up Tomorrow

• Chip In for Children’s Charity Golf Outing

• Birdies for Bravery

If your cause doesn’t lend itself to a punny name, don’t sweat—simply including your organization’s name or mission in the name can be just as powerful for branding.

Your tournament’s name and logo should appear on all promotional materials, including your event website.

Logo 

Use your nonprofit’s existing logo or create a unique one for your tournament. Keep it simple, scalable (so it looks good no matter where or what size it’s used), and legible. If you choose to create a separate logo specifically for the golf tournament, be sure that it complements your organization’s overall branding if and when they’re used together.

Color Palette

Choose two to three colors and use them consistently in all materials. Online tools like Coolors or Canva’s color palettes can help you narrow in on colors that look sharp and work well together. Again, it’s a good idea to choose a palette that’s in harmony with your organization’s logo so they don’t clash when used in tandem.

Typography

Stick with one or two fonts that are easy to read. You don’t need anything fancy, but it’s a good idea to avoid ornate script or overly decorative fonts. Consider using bold or all caps for headlines, and a clean sans-serif font for body text.

Imagery

Use consistent imagery, such as golf-themed icons or graphics, mission-related photos, or high-quality shots from previous golf tournaments. Bonus points if you can feature people having fun on the golf course!

Assemble imagery from past years’ golf tournaments that emphasize the event’s brand, like the above image from a glow-in-the-dark golf fundraiser.

Branding Tips for Non-Designers

You don’t need to be a design pro to create a great-looking brand for your charity golf tournaments. Try these tips:

Use Canva (Or a Similar Tool)

Canva is a non-designer’s best friend. It’s free (with an upgraded paid Pro version), easy to use, and packed with great-looking templates for flyers, social posts, email graphics, posters, and much more. You can upload your logo, save your colors and fonts, and keep everything consistent across your tournament’s promotional materials.

Create a “Mini” Brand Guidelines Document

Put all your tournament’s visual elements, including logos, colors, fonts, and a few sample images, in one simple document. This makes it easier to keep everything aligned and share with volunteers, board members, or sponsors helping with marketing. You might also consider creating a shareable Google Drive folder (or other file sharing platform like OneDrive or Dropbox) where the guidelines document and all the branding elements are stored for easy access.

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Free Templates

GOLF TOURNAMENT PROMOTIONAL FLYER TEMPLATES

Save time and create polished, professional-looking flyers to market your golf tournament with these free templates. These editable Canva flyer templates are designed to help you drive participation, boost event visibility, and make your tournament look great—no design skills required. 

Get the Templates

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Stick to Your Chosen Colors & Fonts

Resist the urge to go rogue with your design choices! Consistency is what creates a recognizable brand, so use the same colors, fonts, and design style everywhere, from your promotional emails to your event signage.

Make it Legible

Design rule number one: If people can’t read it, it doesn’t work. Use high contrast (think dark text on a light background), avoid crowded layouts and clutter (white space is your friend), and don’t overuse fancy fonts to make all your pieces as readable as possible. 

Use Your Branding Everywhere

Include your tournament logo on player gifts like koozies to reinforce the brand and make your event more memorable.

You’ve gone to the effort of creating a brand for your event, so make sure you use it everywhere! It should be front and center on:

• Your tournament website

• Flyers and posters

• Social media graphics

• Sponsorship packets

• Event signage and banners

• Staff and volunteer shirts

• Cart signs and scorecards

• Swag and giveaway items

Branding & Sponsorship Go Hand-in-Hand

Your tournament’s branding doesn’t just help you look good—it can also help you raise more money. A strong, professional look makes your event more attractive to sponsors. It gives them confidence that your tournament will be well-run and their logo and brand will be presented in the best possible manner.

When pitching tournament sponsorships, consider using branded mockups when possible to show how their logo will appear on signage, cart signs, or social posts. The better your branding, the easier it is for sponsors to picture their brand alongside yours.

Final Thoughts

Branding your golf tournament doesn’t have to be complicated. With a few simple elements and a little bit of consistency, you can create a strong, professional visual identity that builds trust, attracts attention, and sets your event up for success.

Even if you’re not a graphic designer, tools like Canva and clear intention can go a long way. And remember: good branding isn’t about being flashy, it’s about being clear, consistent, and authentic to your mission.

Need help streamlining the rest of your tournament? GolfStatus makes it easy to build out a professional-looking event website (complete with your branding), manage registrations, and handle sponsor visibility all in one place.

Maybe you recently decided a charity golf tournament would be a great option to raise money for your organization or a nonprofit you love. Or perhaps your nonprofit held a spring golf event that was rained out or was so successful you want to add a second event this fall.

Either way, you may be asking yourself: Is it too late in the year to plan a golf event? Absolutely not! With the right tools in place, a successful, lucrative golf fundraiser can be planned in just a few months. Here’s why now is a great time to plan a fall golf event and how to get started.

Fall is a fantastic time to hold a golf fundraiser for your organization or a cause you care about!

Tech Makes Prep & Planning Simple & Efficient

The right tech is key to quick-paced planning. An event management platform built just for golf lets you automate planning tasks and keeps everything organized so you can successfully plan a golf event with less lead time. Opt for a web-based software solution that keeps everything in one accessible place, making it easy to collaborate with your team and the golf facility staff. You’ll also want baked-in tools to handle golf-specific details, like hole assignments, scoring, handicaps, team pairings, and more.

With tech built specifically for golf events, you’ll avoid clunky workarounds for your CRM or standard ticketing software and the need to track down and manage siloed information so you can focus on attracting players and selling sponsorships.

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PRO TIP:

Share access to your event management tech with your planning team and the golf facility so everyone is working with the same up-to-date information.

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You Can Start Promoting THE Event Right Away

An event website is the promotional hub for your golf tournament. And since a website for your golf fundraiser can be built and launched in a matter of days, you can start promoting it right away!

An event website makes tournament promotion as simple as sharing a direct link to the site where golfers can register a team, buy add-ons, or make a donation, and sponsors can commit to your event as soon as they hear about it. Plus, moving promotion online means you can skip the time-consuming process of creating registration materials and processes, collecting addresses, mailing flyers, and waiting for people to call, email, or mail in their information. So not only does a website save you time, but you’ll also save hundreds of dollars in printing and postage costs.

With an event website, you can start promoting your fall golf tournament right away by sharing the link with potential golfers and sponsor.

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PRO TIP:

Share the link on all your organization’s digital channels and ask your planning team, board members, volunteers, and supporters to do the same.

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SAVE TONS OF TIME WITH AUTOMATED WORKFLOWS 

Your event website should have online registration and secure payment processing built in. Online registration is truly a game-changer for busy event organizers, automating manual processes to save a ton of time. It eliminates the need for multiple platforms and spreadsheets, processing paper forms, manually sending receipts, cashing checks, and chasing down payments on the day of the tournament.

Instead, when someone registers or purchases a sponsorship, all pertinent information is collected and accessible in the software’s backend, and they automatically receive a payment receipt and registration confirmation. When it comes time to manage hole assignments, team pairings, handicaps, and other unique details of a golf event, each golfer’s information is right in the software, so there’s no need to bounce between platforms or worry about working with out-of-date information.

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PRO TIP:

Offer a variety of price points for sponsor packages to attract the support of businesses of all sizes and budgets.

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Fall is Great for Golf

Fall is an excellent time for golf events, with favorable weather, appealing course conditions, and lower, off-peak season facility costs. It’s a good idea to keep the shorter days that fall brings in mind when setting the tournament’s schedule, but that can easily be addressed by a shotgun start, a shorter nine-hole event, or even a putt putt tournament to maximize playable hours. If you’re located in a warm-weather location, you have even more of the year to work with and can even get a tournament on the books for November or December.

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Pro Tip:

The staff at the host golf facility can help you determine the optimal start time for your fall golf event.

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Fall can bring great course conditions, nice weather, and lower facility costs for a charity golf tournament.

a fast start is possible

Since you have a condensed planning timeline, you’ll want to get off to a fast start with planning to pick up some momentum. Here’s how and when to start:

in the next week:

• Connect with GolfStatus

• Form a planning team

• Look at potential tournament dates

in the next two weeks:

• Set a fundraising goal

• Reach out to potential host golf facilities

• Get a handle on revenue and expenses

in the next three weeks:

• Finalize a date and sign a contract with the golf facility

• Set team pricing

• Build sponsorship packages and determine pricing

• Launch your event website

in the next few months:

• Market the tournament

• Reach out to potential sponsors

• Build in revenue enhancers

• Stay organized

• Don’t be afraid to ask for help!

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Free Golf Tournament Fundraiser Checklist & Planning Timeline

Get a comprehensive checklist and detailed tournament planning timeline to keep you on task and on target.

Get the Guide

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resources are available to help

Don’t worry—tournament planning resources are available to get you off on the right foot and stay on track, even if you don’t know a thing about golf. Sample timelines, planning checklists, sponsorship packages, templates, and more can help take the guesswork out of planning, especially on a shorter timeline. When choosing an event management platform, be sure it’s supported by a knowledgeable, responsive client success team that knows the ins and outs of golf events and can respond to questions and resolve issues seven days a week.

The right tech—at no upfront cost!

GolfStatus’ golf event management tech is specifically designed to make golf tournament fundraisers easier than ever to plan, market, and execute. Our in-house client success team is made up of golf fundraising experts, Fundraising Specialists, and PGA Professionals, there to guide you every step of the way, from building your event website and creating sponsor packages to helping you select a tournament format and working with the golf facility. Nonprofits can qualify to use GofStatus’ tech—including a free event website and online registration—at no upfront cost. Click below to book a meeting to get started!

Use GolfStatus at No Upfront Cost

Book a Meeting to Get Started

partner snapshot

What began as a 10-week fundraising campaign for a Leukemia & Lymphoma Society (LLS) “Man of the Year” campaign in 2017 quickly evolved into something much bigger. Jake Peacock and Steve Sullivan have been friends for years, so when Steve started his campaign in honor of his mom, Martha, who was battling acute myeloid leukemia (AML), he asked Jake to be part of it.

Jake has been a golf professional since 2009, so naturally, he suggested doing a golf tournament to contribute to the campaign. Jake’s mom, Jeanne, had beaten breast cancer a few years prior, so he understood the need to do something to help. The first year, the golf outing brought in $15,000 of the $50,000 total raised as part of Steve’s campaign, dubbed “Martha’s Son Makes a Run.”

The next year, Jake ran the “Jeanne’s Journey” campaign that raised $72,000, with the golf event as the main fundraiser for the campaign. But Jake and Steve weren’t done.

Left: Jake with his mom, Jeanne. Right: Steve with his mom, Martha.

the challenge

The next few years, the duo decided to keep running the golf event to benefit the LLS. Then, in 2020, Jake’s mom’s cancer returned and had spread. Sadly, she passed away in June of 2021. Jake and Steve decided to redirect the golf tournament to raise funds for research at the Indiana University Melvin and Bren Simon Cancer Center in memory of Jeanne and in honor of Martha. They partnered with the IU School of Medicine to create a directed fund for research, cutting through the red tape and administrative burden of creating a standalone 501(c) organization.

“We decided we wanted to keep going until we find a cure,” Steve says. “We hope we don’t have to do the golf outing at some point, but want to keep raising funds until then.”

The two continued to run the tournament on their own, leaning on personal connections, community support, and a passion for making an impact. Yet as the event grew in size and scope, it became clear that managing registrations, tracking donations, and communicating with sponsors using spreadsheets and emails wasn’t scalable. Jake is a seasoned golf industry veteran, and knew they needed to level up the event experience, not just to raise more money, but to create a smoother, more professional, and more meaningful experience for everyone involved.

Childhood friends Steve Sullivan and Jake Peacock joined forces to raise over $500,000 through golf for cancer research.

the solution

In 2022, Jake returned to Victoria National in Newburgh, Indiana as the head golf professional. Victoria National is part of Dormie Network, a national network of private destination golf clubs, and GolfStatus’ sister company. He heard about what GolfStatus could offer to charity golf events and thought it was just what the Jeanne and Martha Fore a Cure Golf Outing needed to scale, so they came on board for the 2024 event.

the results

The goal for the 2024 Jeane and Martha Fore a Cure Golf Outing was $75,000. But thanks to the tools offered by GolfStatus and Dormie Network Foundation, the tournament blew past its goal to raise over $92,000, bringing the historical total to over $500,000 raised for cancer research and honoring Jake and Steve’s mom’s battles with cancer.

Golf Event Management Platform

Right off the bat, Jake and Steve used GolfStatus to streamline registration, collect payments online, and create a professional, mobile-friendly event site that simplified the process for golfers and sponsors alike. Plus, with real-time bank account visibility and centralized data, gone were the days of piecing together payments and registrations from emails and sticky notes.

“It’s definitely different being on the other side of a tournament,” Jake says, speaking from his years as a golf professional managing outside outings. “But using GolfStatus made it easy for both Steve and I to see where we stood financially, how many golfers were signed up, and not worry about sharing spreadsheets.”

Jake says that in the first few years, when he and Steve were handling registrations and payments manually, “We really didn’t even know who was coming!” Online registration simplified data capture and receipts, without requiring any effort from Jake or Steve. They could push the event website out to their networks and track registrations, sponsorships, and payments in the software’s back end. What’s more, they used the platform to easily collect payments on tournament day. “That was great,” Jake says. “All the funds were kept in GolfStatus until after the tournament, when it was sent on to the cancer center.”

Both Steve and Jake appreciated the responsive support provided by GolfStatus. “I honestly didn’t expect that level of support from a software company, but it was awesome,” Jake says. “I reached out to the team and was on a call with someone within five minutes.”

The golf tournament’s website offered easy registration, sponsor exposure, and an avenue to collect donations.

expanded sponsorship packages

By leveraging GolfStatus’ exclusive sponsorships and add-ons, Jake and Steve created additional revenue streams from the Technology Sponsorship, Pin Flag Sponsorship, and hole-in-one contests. “We had initially priced the pin flag package at $750, but someone reached out and said they loved the idea of the pin flags and wanted to more than double the contribution for the sponsorship, raising $1,650,” Steve says.

An online auction, consisting of donated items from folks within the Dormie Network, raised an additional $12,000, further boosting their fundraising total.

Jake and Steve leaned on personal connections to bring on sponsors. Steve’s employer, Allegion, a publicly traded security company in the Indianapolis area, started relatively small with the outing in its first year, contributing $1500. But leadership saw the engagement it drove in the workplace and continued to increase their support to $15,000 in 2024. “They saw the value in an employee doing something good because they were touched by cancer,” Steve says.

DORMIE NETWORK FOUNDATION SUPPORT

By working with GolfStatus, the outing unlocked additional support from Dormie Network Foundation. Donated Stay and Play Packages and Dormie Network memberships were auctioned and sold to raise significant dollars for the cause. Three donated memberships and two Stay and Play Packages were sold as part of the event, and a $15,000 gift from a previous tournament sponsor-turned-Network member helped take the outing’s impact to the next level.

“The tools from GolfStatus and the support from Dormie Network Foundation were critical in helping us scale the tournament,” Jake says. “It opened doors to more people to support the event and cause, and grow how much we can raise.” He credits these resources for helping bring in an extra $30,000 from the 2024 event, which the pair hopes to replicate in the future.

“Nobody else gives you the tools and credibility to raise as much as you can, as quickly as you can, like Dormie Network Foundation. Combine that with GolfStatus’ platform and support, and it’s an easy choice to partner with both of them,” Jake says.

personal connections

Jake and Steve want the event to be a great experience for everyone involved, while staying true to its grassroots spirit that honors Jeanne and Martha. “For whatever reason, our stories and experiences really resonate with people,” Steve says. He says they’ve had survivors and family members speak at the tournament, and even had the executive director of the Cancer Center share what the dollars raised are doing. “People want to know what their money is doing, so making the connection to the actual research and individual researchers has been amazing.”

Jake says the people and sponsors who participate understand what they’re trying to accomplish with the tournament. “Every year, I think I can get through the event without getting too emotional, but then we look out and see what’s been done and the impact it's having, and the emotion takes over,” Jake says.

Steve (fourth from left), Jake (fifth from left), and their families at the Indiana University Spirit of Philanthropy Awards.

what’s next

The outing continues to grow—and get attention for its contributions to cancer research. Jake and Steve were invited to be members of the IU School of Medicine Development Board and were nominated by the school for the University’s Spirit of Philanthropy Award, which they received.

With the 8th annual outing set for Monday, August 4, 2025, the event has a goal to break the $100,000 mark—and eventually, raise so much money for cancer research that the event no longer needs to exist. “I wish I never had to do this, but it’s the hand we’re dealt and we’re working to make the most of it,” Jake says.

Contribute to the Jeanne & Martha Fore a Cure Fund for Cancer Research.

by Jen Wemhoff, Communications Manager at GolfStatus

Volunteers are a critical part of a successful charity golf tournament. Whether they’re helping with check-in, running contests, or handing out swag bags, volunteers keep things moving and help make it all possible. The must-dos to ensure a smooth experience for everyone involved? Planning ahead, staying organized, and showing your appreciation.

Here are seven tips to keep your volunteers happy, engaged, and ready to go on tournament day.

Effectively managing your golf tournament’s volunteers is key to its success.

1. START WITH A SOLID PLAN

The more prepared you are leading up to your golf tournament, the better your volunteer team will perform. Make sure you address these key areas:

• Define roles and responsibilities. Outline every volunteer role in detail, including specific duties, time commitments, and any skills required (like comfort with a tablet or event management software). Clear instructions and checklists help prevent confusion and ensure nothing falls through the cracks.

• Determine how volunteers will sign up. Linking out to your chosen sign-up on your event website is an easy way for volunteers to get involved with your event.

• Create a schedule with shifts. Charity tournaments can last four to six hours, not counting setup and teardown. Offering shorter shifts makes it easier for volunteers to commit and ensures you have coverage from start to finish.

• Assign lead volunteers. Designate a point person for critical areas like registration, food and beverage, or on-course games. These leads can help answer questions and solve small issues, so you’re free to focus on the big picture.

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Pro tip:

Ask volunteers to arrive at least 15 minutes ahead of their shift start time to get settled and receive any last-minute instructions.

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2. MAKE VOLUNTEER ONBOARDING A PRIORITY

A smooth onboarding experience builds confidence and helps volunteers feel connected to your mission. It doesn’t have to be time-consuming—just thoughtful.

Here’s how to do it:

• Collect information up front. When volunteers sign up, ask for contact info, availability, preferences, and any relevant skills. Let them pick roles or shifts that work for them.

• Host a kickoff meeting. Use this time to:

  • Share your organization’s mission and how volunteers are making a difference

  • Walk through the tournament schedule

  • Answer questions and build excitement

• Provide training materials. This could include:

  • Written step-by-step guides

  • Live or recorded demos for tasks like using software or managing contests

  • A quick overview of golf basics and etiquette

• Set expectations. Be clear about shift times, dress code, responsibilities, and who to contact with questions.

• Create a communication plan. Use email, group text, or a volunteer app to share reminders, updates, and check-ins before and during the event.

• Make it fun. Share wins from previous tournaments, encourage camaraderie, and build a sense of community. People are more likely to come back next year if they have a great time.
  

Provide volunteers with the training they need to take on their assignments with confidence.

3. Delegate with confidence

Trying to do it all yourself? That’s a fast track to burnout. Instead, strategically delegate tasks among your volunteers who are willing and able to help. When someone inevitably asks, “How can I help?” have a task or two ready to assign. Trust your volunteers to step up—remember, they signed on to help, so have the confidence that they’ll follow through on what needs to be done.

4. Keep systems organized

Whether you’re using a spreadsheet, Google Form, or a dedicated volunteer management tool, keep your systems tidy and accessible. Share access with your planning team and make sure everyone’s on the same page about who’s doing what, and when. You should also share access to your golf event management tool with key volunteers so they have access to up-to-date golfer, team, and sponsor information.

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free guide

This a-to-z guide outlines effective volunteer strategies for nonprofit golf fundraisers. Get ideas and tools to help leverage volunteer time, energy, and enthusiasm to execute a flawless golf event.

Get the Guide

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5. Communicate early & often

Once a volunteer signs up, send a confirmation email so they know what to expect. Then, provide all the details they’ll need ahead of the tournament:

• What to wear (and when/where to pick up any branded gear)

• When to arrive and where to park

• Where to check in and who to check in with

• What their assignment is, where they’ll be stationed, and what materials they’ll need

• Where and when they can grab food or drinks

• Shift start and end times

• Who to contact if they have questions or issues

Holding a volunteer meeting? In-person is great for camaraderie, but virtual briefings or even recorded videos are good alternatives for busy schedules.

6. Build in flexibility

Even the best-laid plans can go sideways. You might want to have a few “floater” volunteers on standby to fill in if someone cancels last-minute or if another area needs some extra help. Think through your backup plan in advance so you’re not scrambling on tournament day to cover assignments.

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Pro Tip:

Make sure your lead volunteers have been connected with the golf facility staff so they know who to go to if there are issues or questions on event day.

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Having a lead volunteer for things like golfer check-in frees tournament organizers up to engage with and thank golfers and sponsors.

7. Show appreciation

Remember, volunteers are giving their time and energy to support your cause, so show them some love.

• Provide meals, snacks, drinks, and a thank-you gift or token of appreciation.

• Recognize them during your awards or welcome remarks.

• Assign a planning team member to check in with volunteers throughout the day to see how they’re doing and offer support.

• Personally thank them during the tournament and send a handwritten thank you after the event.
  

Volunteers = A better tournament experience

Your volunteers, and how you manage them, can make or break your tournament day. Investing time in planning, onboarding, and communication will pay off in a smoother event and a group of happy volunteers who are excited to support your cause again.

Keep Your Tournament Running Smoothly With the Right Tech

The right event management tech can help your tournament run smoothly from planning, execution, and follow-up. GolfStatus’ golf tournament software is built to save organizers a ton of time and help raise even more money to support your mission. With time-saving automations, revenue-boosting sponsorships and add-ons, and access to a responsive support team seven days a week, GolfStatus helps you hold your best golf tournament yet. Best of all—nonprofits can get started at no upfront cost. Click below to book a meeting with one of our golf fundraising specialists to get started.

Book a Meeting With GolfStatus to Start Planning!

by Jen Wemhoff, Communications Manager at GolfStatus

Golf tournaments remain one of the most powerful tools for third parties—like corporate partners, passionate supporters, and volunteers—to raise money for nonprofits and causes they care about. Golf’s continued popularity and its capacity as a fundraising tool make it an ideal fit for folks who are passionate about golf and a good cause.

Golf is a great way to mobilize passionate supporters or corporate partners to raise money for your nonprofit.

More than most fundraising events, charity golf tournaments offer unique advantages for the benefiting nonprofit and the organizer. For nonprofits, these events create a passive income stream that doesn’t require significant internal bandwidth like a dedicated staff member or line item in the budget. What’s more, they also build awareness and expand visibility for your mission and programs. For event organizers, particularly companies and corporate entities, there’s a major brand lift from supporting a good cause and high engagement with a typically affluent and influential demographic.

By empowering third parties to run golf tournaments on your behalf and equipping them with the right tools, you can grow your nonprofit’s impact with minimal lift. Here’s how:

1. Start with your network

Your best bet is to start with what you already have: past event participants, sponsors, volunteers, donors, and board members. If your nonprofit has hosted golf tournaments before, revisit those participant lists. Consider sending a dedicated campaign inviting those who supported your organization through golf in the past to organize a tournament that benefits your organization. The campaign could include email, direct mail, individual phone calls, a survey, or a mix based on your team’s capacity. You might also:

• Use social media to ask your audience who plays golf or who simply likes organizing events.

• Include a call to action in year-end giving appeals to get in touch if they’re interested in event planning or golf.

• Create a dedicated page on your organization’s website that outlines how supporters can host a golf tournament to benefit your cause.

Do some pre-planning before you start your outreach so you have some pieces and resources already in place to provide to people who are interested. Beyond just making the process easy (see #2 below), you want to set these third-party tournaments up for success, so make sure you’re prepared to be a partner in the process.

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Pro Tip:

GolfStatus’s online resource library is packed with free guides, templates, checklists, and other downloadable tournament planning tools. Share these with current and potential event organizers to help get them started.

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Provide tools—like golf event management software—to make planning a golf fundraiser as easy as possible to people and businesses in your network.

2. Make It Easy for organizers

Even the most passionate supporters will appreciate tools that make planning a golf tournament easier. That’s where golf event-specific technology comes in. The right platform streamlines planning, automates administrative tasks, and includes built-in fundraising features, making it easier for anyone to launch, run, and repeat their tournament year after year.

Your event management platform should be able to function as the “bank” for your golf tournament, facilitating how you collect, hold, and disburse the funds raised from your event. When some registers a team, becomes a sponsor, makes a donation, or purchases an add-on, those funds should be securely processed and held in escrow until after the event. Once it concludes, those funds can be distributed directly to your organization, so both your nonprofit and the event organizer have peace of mind and clear financial accountability.

You might also consider providing the organizer with a media kit full of logos, brand guidelines, and key messaging to help your brand stay consistent. When it’s easy, it’s more fun, more rewarding, and more likely that they’ll keep the effort going.

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PRO
TIP:

Say thank you whenever and wherever you can to these third-party organizers. Public shoutouts on social media, in newsletters or blogs, or on your organization’s website are powerful, but a personal touch will go a long way in expressing your gratitude. Send a handwritten note and follow it up with a phone call.

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3. Standardize with golf-specific technology

Fundraising or event management platforms aren’t one-size-fits-all. Golf tournaments have unique needs that require specialized tools to manage effectively. Look for a platform that offers an attractive event website with online registration (which saves organizers a ton of time and effort), plus easy access for all members of the planning team and the golf facility to work together and keep everything organized in one place.

It should be built just for golf events, with features to handle everything from hole assignments and live scoring to digital sponsor exposure and pre-formatted scorecards and cart signs. A dedicated landing page listing all events that benefit your organization makes it easy for folks in your network to find and support them.

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PRO
TIP:

Standardizing tech across all third-party golf fundraisers means your donor data is uniformly collected (see #4 below) and reported for easy integration into your CRM for additional donor stewardship.

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A dedicated landing page listing all events that benefit your organization makes it easy for people to support you through golf.

4. Capture & Manage Data

Donor and participant data are essential, especially when a third party is planning and managing the event. You can’t use the information you don’t have! Seamlessly collecting this information during the registration process is crucial to understanding who is supporting your organization through golf. This way, both organizers and your team can access robust reporting tools to see who’s playing in, donating to, and sponsoring golf events tied to your nonprofit.

This valuable data helps your nonprofit build stronger relationships, grow donor pipelines, and make data-driven decisions that maximize future fundraising efforts. Using golf event management technology makes collecting and managing this data simple and efficient.

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PRO
TIP:

Use this donor and participant data to segment follow-ups and personalize donor stewardship efforts. Add tags, source codes, or other identifiers to your CRM to track who came through third-party golf events.

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built for golf, built for good

GolfStatus is the industry leader in event management tech built specifically for charity golf tournaments. Nonprofits can easily activate third parties to run successful, lucrative, and data-rich golf fundraisers without having to oversee every detail. Through our Golf for Good program, 501(c) organizations and those hosting tournaments to benefit them are eligible for no-cost access to the platform.

From acting as the “bank” to holding funds until post-event disbursement, to providing dedicated support, customizable websites, and donor data capture, GolfStatus makes it easy for supporters to turn a round of golf into real impact.

Book a Meeting With Our Team to Learn More

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—have years of experience running golf tournaments from the facility point of view, in addition to working with nonprofits to plan and execute golf fundraisers. Their insights have been shared in our PGA Q&A blog series. This installment touches on how to narrow down and choose a tournament date and how to integrate live scoring into your event.

Cash Dinkel, PGA

Jason Meininger, PGA

Paul Murcek, PGA

Q: What’s the best way to negotiate a good price with the golf facility?

Paul Murcek: In my experience, most facilities don’t do any kind of negotiating on price. If you are able to get them to negotiate at all, that’s a win for your nonprofit, in my opinion.

Cash Dinkel: Since the pandemic, golf has exploded in popularity, with the number of rounds played annually setting records. Because golf facilities can fill their tee sheets with normal play, they may be less likely to give discounted prices to events. That being said, look at ways to bundle offerings from the facility to get a better price. For example, if you're getting food and beverage, player gifts, or anything else extra from the facility, it’s worth asking if you can bundle that into player pricing to see if you can get a better rate.

Jason Meininger: This can be difficult, as most courses have a set price they charge for outside outings like charity golf tournaments. And with the popularity of golf right now, it’s unlikely they will be willing to come down on price. My best advice would be to see if the course has a slow day during the week that’s typically not filled with an event, and see if they are willing to negotiate on price just to fill the tee sheet for that day.

If you’re using the golf facility for food and beverage, player gifts, or any other extras, you might be able to negotiate a better rate.

Q: What are some factors I should consider when choosing a date for my golf fundraiser?

Jason Meininger: First, check with the course on their availability. Spring and fall event dates may be more readily available—and can be the best options weather-wise to have a tournament.

Paul Murcek: Reach out to the golf facilities at least six or so months before your event date to get the best availability. Keep weather in mind—the best weather months for a majority of the country are June and September. Another thing to keep in mind is that these months generally have the most tournaments, so there could be added competition for golfers and sponsors.

Cash Dinkel: I’d say these are the biggest aspects to consider when picking a tournament date:

• Other local events: Check local event calendars to make sure you aren’t hosting your tournament on the same day as other large community events.

• Pricing: Pricing will be higher in the summer months and on weekends.

• Weather: Shoulder season (spring and fall) may be less expensive, but the weather can be unpredictable.

• Other organization events: If your organization hosts other fundraising events, make sure there’s adequate time between them to avoid donor fatigue.
  

Q: In your experience and opinion, what’s the best day of the week for a charity golf tournament?

Cash Dinkel: Friday. You may or may not get charged weekend pricing, but a lot of golfers are willing to take a Friday off and make it a three-day weekend, and you’re likely going to see higher participation. Monday is also a great day, but without the chance of weekend pricing and the same benefits as a Friday tournament for a three-day weekend.

Jason Meininger: If you can find a course with availability, I’d say a Friday afternoon or Saturday.

Paul Murcek: I agree with Cash on Mondays or Fridays and giving your golfers the opportunity to have a three-day weekend. That being said, Friday can be considered a weekend day and will cost more. If you are booking a tournament at a private golf facility, likely the only day available is a Monday.

Shoulder season—spring and fall—can be a great option for your charity golf tournament.

Q: How do I determine the tournament’s schedule?

Cash Dinkel: The golf facility can help you pick the ideal starting time and slot out the schedule. In the hot summer months, morning starts are ideal. During shoulder season (spring and fall), later starts help ensure the warmest temps for play. Once you have determined a starting time, you can build out the schedule for the day. I recommend allowing two hours for check-in, registration, and warm-up. Most facilities will allow volunteers to arrive two hours early to set up. Some golfers like to arrive early to give themselves extra time to warm up, mingle, or check out auction items or raffle prizes. It’s a good idea to schedule announcements for 15-20 minutes before the start time. Post-event timing depends on when the round finishes—most likely four-and-a-half to five hours to play the round. Any meal and awards can take place after golf concludes.

Jason Meininger: Definitely speak to the golf staff to see what the options are. Most likely, they will offer an early morning or early afternoon shotgun start. You can guesstimate that the round will take around 5 hours, so plan your meals and post-golf festivities accordingly.

Use your event website to share the tournament’s schedule with participants, as well as information about live scoring.

Q: I want to live score my tournament. How do I make sure my golfers participate in live scoring?

Jason Meininger: One way is to tell golfers that their team’s score will not count unless they use live scoring, or you could offer a separate, valuable prize to one of the teams that live scores.

Cash Dinkel: Overcommunicate to the field leading up to the event about scoring. Send multiple emails to registrants giving them instructions on what app to download and how to use the app to score. It’s a good idea to encourage them to download the app ahead of time, if possible. Also, make sure information about live scoring is communicated to players as they check in for the tournament and during announcements right before the start.

Paul Murcek: I say make it mandatory! Tell golfers that you won’t be accepting paper scorecards, and if they don’t live score with the mobile scoring app you choose, they aren’t eligible for prizes.

Communicate information about live scoring to golfers ahead of the tournament, including where to download the app, how to use it to submit scores, and where to find a team’s live scoring code.

Q: My host golf facility has its own live scoring software, but we’ve sold a leaderboard sponsorship, so I want to use GolfStatus’ mobile scoring. What should I do?

Jason Meininger: Simply have a discussion with the golf course and explain the situation. More than likely they’ll be willing to work with you in one way or another, either using your chosen platform or finding a way to add the promised logo placement to their system’s leaderboard.

Paul Murcek: Remember, you are the customer at the golf facility, so they should be willing to do what they can to accommodate. As long as it is not in the contract that you must use the facility’s software, then it shouldn’t be an issue. In the rare instance that you’re forced to use the golf course’s software, make sure they are aware of what you need to have done to meet what has been promised to your sponsors.

Cash Dinkel: This is something that should be communicated to the golf staff right away. As soon as you decide to live score your tournament, connect the golf course staff with the app and platform’s staff to ensure golf staff understands the tools they have at their disposal on event day. Stress to golf staff that you’ve sold sponsorship recognition through live scoring. If the facility is truly interested in helping you put on the best possible event, they will accommodate. If they aren’t willing to use the live scoring system, make sure they know they MUST add logos to the materials that you’ve promised your sponsor.

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Ask the Pros!

If you have a question for GolfStatus’ PGA Professionals, email it to [email protected] with “PGA Pro Question” in the subject line!

GolfStatus’ in-house golf fundraising experts, including Fundraising Specialists and PGA Professionals, are here to help your tournament raise as much money as possible for your cause. They’ll help you use GolfStatus’ software to drive revenue and save you and your team time, and offer suggestions and best practices to make your tournament a success. Get started with GolfStatus—with a free event website, revenue enhancers, golf event-specific tools, and much more—all at no upfront cost. Click below to book a meeting with our team to get started!

The Arizona Chapter of the American Foundation for Suicide Prevention uses a glow golf theme to offer an immersive experience for participants.

Planning a charity golf tournament for your nonprofit? Adding a fun, creative theme to the event could be the key to drawing a bigger field, impressing your sponsors, and leaving attendees eager to return year after year. Themed golf tournaments are a unique way to tell your nonprofit’s story that engages your audience—and can even boost fundraising efforts. This guide will explore why and how to add a tournament theme, plus more than 30 theme ideas for your next golf event.

Benefits of a Themed Charity Golf Tournament

A theme adds color, creativity, and connection to your golf event. What’s more, it can help your tournament stand out in a crowded fundraising calendar and keep your mission at the forefront of everyone's mind. Here are just a few benefits:

• Increased buzz around the event. A theme can grab people’s attention and interest and drive more people to participate in the event or make a donation to it.

• Appealing to sponsors. Themed tournaments can make sponsorship and branding opportunities even more visible and engaging to golfers and more appealing to sponsors.

• Stronger marketing. A theme helps you focus your messaging and unify the tournament’s marketing materials and campaigns.

• Memorable experiences. A unique theme keeps people talking about the tournament long after it is over—and coming back in future years.

• Attract new participants. Themes may draw in participants who wouldn’t otherwise think to participate in a golf tournament.

• Mission alignment. A theme can creatively highlight your organization’s cause and present it in a new light that draws in new supporters.
  

Tips for Integrating a Golf Tournament Theme

Adding a theme to your golf tournament fundraiser doesn’t have to be complicated. With some thoughtful planning, a theme can enhance every aspect of your tournament experience. Here’s how to incorporate a theme:

• Choose a relevant theme. Pick a theme concept that connects your mission and audience. For example, if your nonprofit supports school reading programs, your theme could focus on well-known children’s books or authors. Fold the theme into the tournament’s name if possible and appropriate.

• Highlight the theme in your marketing. Use the theme to guide your marketing messaging, visuals, and promotional materials. This is an opportunity to have a lot of fun with tournament logos and graphics, flyers, email campaigns, and social media content that reflects your chosen theme.

• Infuse the theme into the tournament. From decor to on-course games to attire, look for ways to bring the theme to life throughout the tournament. Choose a beach theme? Equip staff and volunteers with leis and floral shirts and run an on-course game that incorporates beach balls. Go with a glow golf tournament? Include glow necklaces and bracelets in player gift bags.

• Use digital tools. Digital event management tools help make the branding more immersive. Customize your tournament’s event website to match your theme, boosting excitement and helping your branding shine.

Leverage your golf event website to promote the tournament theme and help golfers understand what to expect.

30+ Charity Golf Tournament Themes

Themed Golf Tournament Success Stories

Going all-in on a tournament’s theme creates an unforgettable experience for golfers, sponsors, and guests. These tournaments, powered by GolfStatus, saw success by leaning into their tournament’s theming:

• Glow Golf Tournament: The Arizona Chapter of the American Foundation for Suicide Prevention hosted a nighttime event that incorporated glow-in-the-dark balls, a cart decorating contest, illuminated pin flags and sponsor signs, and more glowing fun for a unique experience.

• Project Purple Charity Golf Classic: This inspiring tournament raises funds and awareness for pancreatic cancer, themed with purple ribbons, attire, and accents throughout the event.

• Habitat FORE! Humanity: Raising money for home-building projects in the Columbus, Nebraska area, this tournament folds building tools into the event, from a putting contest using sledgehammers and levels to teeing off wearing work gloves and more.

• Putt Putt Fore Puppies. This puppy-friendly mini golf tournament includes animal-themed branding, apparel, player gifts, sponsor signs featuring shelter pets, and visits from adoptable animals.
  

Family-Friendly Golf Tournament Themes

These theme ideas engage younger supporters and can make your event more inclusive of all ages.

• Family Golf Day. Families play together as a team.

• Superheroes Assemble. Teams come dressed as their favorite superhero and participate in superhero-themed on-course games.

• Princess and Heroes. Participants dress up like famous cartoon princesses with a her-themed hole-in-one contest.

• Scavenger Hunt. This theme combines a traditional golf tournament with a scavenger hunt, where golfers solve clues or complete challenges across the course.

• Golf and Games. Combine golf with other family-friendly activities, such as outdoor games like cornhole, giant Jenga, and more.

On-course games are a great opportunity to incorporate your golf tournament theme.

Seasonal Golf Tournament Themes

Bring a festive atmosphere to your tournament with seasonal vibes in these theme ideas:

• Summer Beach Party. Incorporate tropical items like sunglasses, beach balls, and tropical drinks.

• Autumn Harvest. Jazz up your fall golf event with pumpkin decor, apple cider stations, hayrides, etc.

• Costume Party. If your tournament falls near Halloween, set up trick or treat stations on the course and include a costume contest.

• Spring has Sprung. Perfect for a spring tournament, use flowers, pastel colors, and fresh spring decor to bring the theme to life.

• Holiday Classic. A winter-themed tournament with ugly holiday sweaters and hot cocoa.

• Christmas in July. Incorporate twinkle lights, Christmas trees, and even an on-course Santa to bring the holiday spirit to the summer months.
  

Unique Golf Tournament Themes

Give attendees a one-of-a-kind experience that they won’t soon forget!

• Flashback to the… Flash back to a past decade, like the 70s, 80s, or 90s, and invite attendees to dress in fashions and hairstyles from that decade.

• Red Carpet Golf. Add the glitz and glamour of Hollywood with a red carpet, VIP experiences, and photo ops.

• Hometown Proud. Highlight your city or area’s local culture or landmarks with favorite foods, music, and other items unique to your hometown.

• May the Fourth. Celebrate the Star Wars universe with a tournament on May 4th that includes a costume contest and themed foods.

• Franchise Fun. Focus your tournament on popular movie franchises, such as Harry Potter, Marvel, Justice League, Mario Brothers, Pokémon, Indiana Jones, or other favorites.

• Wild West. A cowboy-themed event with Western-inspired decor, contests, and food.
  

Sports-Based Golf Tournament Themes

Blend your golf tournament with the fun and thrill of other sports. These are especially applicable to groups like booster clubs, youth sports teams or associations, and sports clubs.

• Team Spirit Tournament. Golfers represent their favorite sports teams with jerseys or apparel. If you have the proper connections, bring in a local sports celebrity to drive interest and attendance.

• Golf Triathlon. Combine a golf tournament with mini versions of other sports, such as basketball, pickleball, flag football, and more.

• Super Bowl or World Series. Celebrate the teams playing in the Super Bowl or World Series by incorporating team colors, mascots, and cities.

• All-Star Tournament. Celebrate historic sports legends on any level—amateur, collegiate, or professional.

• Golf Olympics. Offer medals as prizes for first, second, and third places in the tournament, as well as for Olympic event mini-challenges on selected holes.
  

Upscale Golf Tournament Themes

• Black-Tie Golf. Pair the golf event with a formal gala and high-end live auction.

• Casino Royale. Host a casino-themed tournament with on-course casino games, plus post-golf poker or blackjack tables, raffle drawings, and exclusive prizes.

• Business Owner Invitational. A golf tournament and networking hybrid event for startups, entrepreneurs, and established business owners.

• Luxe Links. Court luxury brand sponsors and include higher-end player gifts and prizes to make the tournament feel upscale.

Networking is a big plus when it comes to corporate golf tournaments.

Corporate Golf Tournament Themes

Corporate golf events are great options for companies looking to boost morale or network with peers.

• Departmental Face-Off. Teams from different departments go head to head in a team-building event. Up the stakes by offering a donation to the charity of the winning team’s choice.

• Battle of the Businesses. Foster friendly competition between local businesses or companies.

• Executive invitational. Invite top C-suite execs to compete for the Executive Cup.
  

Women's Golf Tournament Themes

Create a supportive, fun environment that champions women in golf and beyond.

• Women’s Community Classic. Include golf with a networking event for women in the community.

• Women in Sports. Celebrate female athletes from various sports and invite them to participate.

• Mother-Daughter Tournament. Encourage teams of moms and daughters to compete in a fun bonding event across generations.

Golf tournament themes targeted at women are a great way to grow the game of golf.

Ready to Plan a Themed Golf Tournament?

Whether your tournament’s theme is silly, serious, or somewhere in between, it can help elevate your next charity golf tournament and help raise more for your cause. No matter what theme you choose, purpose-built tools can streamline the process from start to finish. GolfStatus’ golf event management platform offers time-saving tools, expert advice, and revenue-boosting extras to make your tournament a success. Click below to connect with the golf tournament experts at GolfStatus!

Connect With the Golf Tournament Experts

Book a Meeting to Get Started

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As golf season moves into high gear, tournament organizers like you are likely exploring avenues to boost revenue from your golf fundraiser. This blog series continues to outline various tournament components, add-ons, and strategies to raise as much money as possible from your golf tournament.

This guide will explore a popular addition to golf tournaments: auctions. Auctions are a common—and lucrative—complementary activity that can have great ROI for your nonprofit’s golf event.

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• Why Should My Nonprofit Run a Golf Charity Auction?

• What Types of Auctions Complement Golf Tournaments?

• How Do I Add an Auction to My Golf Event?

• What Are Some Best Practices for My Golf Charity Auction?

• What Are the Best Golf Charity Auction Items?

• Run a Golf Auction with GolfStatus

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Why Should My Nonprofit Run a Golf Charity Auction?

Auctions and golf tournaments go hand-in-hand. A combination of desirable items, low overhead costs, and a smooth experience can significantly increase your golf event’s overall revenue and further your nonprofit’s impact.

• Drive significant revenue from your event. An auction adds another source of income to your tournament, in addition to team registrations, sponsorships, contests, mulligan sales, raffles, on-course games, and other add-ons. You’ll not only diversify your event’s fundraising efforts, you’ll also drive additional revenue for your nonprofit. Competitive bidding, especially in a live auction, can drive up the final sale price of items, leading to increased fundraising outcomes. 

• Attract new participants. An auction can draw a wider audience to your tournament, including those who may not be interested in playing golf but want to support your cause in another way. Spouses or guests of golfers or sponsors may be eager to attend an auction, but not the rest of the tournament. High-end items also have the potential to draw additional teams to play in your tournament, so be sure to publicize the auction in your event marketing.

• Add excitement and engagement. Auctions add more fun and excitement to your tournament, encouraging golfers, sponsors, and guests to stay longer—and spend more. 

• Low-cost, high ROI. One way to keep your auction’s overhead costs low is to secure as many donated items as possible. Items purchased outright or on consignment come with a cost that eats away at your overall take from the auction, so engage your donor base, partners, vendors, and sponsors to solicit auction item donations and boost ROI.

• Adds more sponsorship opportunities to connect with local businesses. An auction is another opportunity to engage with area companies and businesses. If a business isn’t able to financially sponsor your tournament, invite them to donate an auction item as an in-kind sponsorship. This opens doors for future sponsorships and helps keep auction costs low.

What Types of Auctions Complement Golf Tournaments?

The vast majority of golf tournaments incorporate a silent auction. In a silent auction, participants write their bids on a piece of paper, or, more commonly, using an online bidding platform to submit their bid. Silent auctions work well with golf tournaments because of their flexibility, and thanks to mobile bidding platforms, golfers can place bids from anywhere on the course.

GolfStatus offers an online auction platform that complements its golf tournament management software.

Another option is a live auction. Live auctions utilize a professional auctioneer who leads the bidding process, encouraging competition amongst attendees. One item is auctioned off at a time, in front of the entire group. Live auctions are particularly effective for high-value items or experiences, but can be time-consuming at the end of a long day on the golf course.

Finally, you can choose an online auction. An online auction extends the auction beyond the golf

How Do I Add an Auction to My Golf Event?

An auction can easily be added to your tournament at any time. Of course, the earlier you plan for an auction, the more time you’ll have to procure items, promote the auction, establish bidding processes, and finalize the details. What’s more, a well-organized auction ensures a positive overall experience and can even encourage higher bids.

Much like your golf tournament, using technology will help it run smoothly and save you time and hassle, so start by choosing an auction platform. The most important feature is a mobile-friendly interface so golfers can browse auction items during the round and place bids right from their phones. It’s also a good idea to enlist volunteers to help with auction setup, answer questions and assist folks with bids, and finalizing payment and item pickup at the auction’s conclusion.

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Pro Tip:

Use your GolfStatus event website to promote your golf tournament’s auction, highlighting top-tier items and recognizing donors.

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ADD AN AUCTION TO YOUR GOLFSTATUS EVENT WEBSITE

Find out more!

What Are Some Best Practices for My Golf Charity Auction?

• Start planning early. Begin organizing your auction well in advance of the event. Secure high-quality items and experiences that will appeal to your audience.

• Set clear guidelines. Clearly outline the auction rules, including bidding increments, payment methods, and pick-up procedures, to avoid confusion and ensure a seamless process. Be sure to communicate these to your bidders before the auction begins.

• Utilize technology. Consider using online bidding platforms for silent or virtual auctions to streamline the process and reach a broader audience, and be sure you include a link to your auction on your golf tournament’s website.

Link out to your auction right from your golf tournament website.

• Leverage sponsorships and donated items. Partner with local businesses for donated items or experiences, reducing costs and fostering community involvement. You’ll improve fundraising outcomes as a result!

• Engage attendees. Provide frequent updates and reminders about the auction during the tournament, highlighting selected items to keep attendees engaged.

• Recruit volunteers. Recruit the help of volunteers to assist with auction setup, bid tracking, and attendee support during the event.

• Follow up with bidders. After the auction, promptly reach out to winning bidders to confirm payment and item delivery, and thank them for their support. Be sure to add them to the invite list for next year’s golf tournament.

What Are the Best Golf Charity Auction Items?

One key to a successful auction is offering items that are appealing, attractive, and valuable to your audience. 

Our Favorite Golf Charity Auction Items

• Experiences. VIP tickets to sporting events, concert passes, exclusive golf packages, vacations or travel packages, dining experiences.

• Memorabilia. Autographed sports gear, collectibles, pieces of art, branded merchandise, golf equipment.

• Luxury items. Designer goods, handmade jewelry, high-end electronics, gourmet food baskets, high-end spirits or wine baskets.

• Local business services. Spa packages, local dining experiences, home improvement services, golf lessons, local boutique packages.

Hole #18 at Victoria National, part of the Dormie Network.

Golf-Related Auction Items

• Custom golf club set

• Golf rangefinder

• Personalized golf bag

• Exclusive lessons with a golf pro

• Golf apparel (hat, shoes, gloves, shirts, pants)

• Golf cart 

• Golf course membership package

• Golf weekend getaway 

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Pro Tip:

GolfStatus’ giving partners at Dormie Network Foundation offer in-kind donations that level up nonprofits’ fundraising efforts.

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Physical Auction Items

• Custom artwork

• Standing desk/walking pad

• Chef set (knives, kitchen supplies, etc.)

• Gourmet gift basket (luxury chocolates, wine, snacks, and other gourmet foods)

• Coffee lover gift basket (coffee mugs, french press, beans, etc.)

Experiential Auction Items

• Sporting events tickets

• Concert tickets

• Vacation/travel packages 

• “Night on the Town” (dinner and a show)

• Ultimate city experience (tickets to all the fun things to do in a certain city)

Run a Golf Auction with GolfStatus

In addition to industry-leading software for charity golf tournaments and fundraisers, GolfStatus offers an auction add-on. The GolfStatus in-house team will work closely with you to set the auction up on the platform and activate the “Auction” tab on your golf tournament website so you can start collecting bids alongside golfer and sponsor registrations. Curious about how GolfStatus can help save time, raise more money, and streamline your auction? Click below to get in touch with our team.

Work With the Golf Fundraising Pros

Book a Meeting to Get Started

by Cash Dinkel, PGA, Client Success Director at GolfStatus

Selecting the right golf facility is one of the most important decisions you'll make when planning your charity golf event. The course you choose sets the tone, shapes the golfer experience, and directly impacts your fundraising success. Whether you're new to tournament planning or refining your strategy for future events, this guide walks through how to choose the best course for your event and work efficiently with golf facility staff.

Understanding the types of golf facilities

Before you start reaching out to golf courses in your area, it’s helpful to understand the different types of golf facilities:

• Public. These facilities are open to anyone and are typically more affordable. They may not have the prestige or all the amenities of private clubs, but they’re accessible and can be great for events targeting a wide audience.

• Semi-private. These facilities allow public play during certain times while reserving the best tee times for members. They’re usually well-maintained and offer a nice balance of quality and cost.

• Private. Private clubs are members-only and offer top-tier facilities and service. They often include added amenities like banquet rooms, gourmet dining, locker rooms, and practice facilities. These courses are ideal if you're targeting a higher-net-worth audience and want to offer an exclusive experience—but they come with a higher price tag and may require a member to help you book the facility for a tournament.

• Alternative golf facilities. Not all golf fundraisers need to take place on a traditional 18-hole golf course. Facilities like TopGolf, indoor golf simulators, or mini golf venues can offer a fun, relaxed atmosphere that appeals to a different crowd and can be easier to plan logistically.
  

Things to consider when choosing a golf facility for your event

A simple Google search of “golf facilities near me” will give you a list of potential options where you can hold your golf tournament. A glance at each course’s website will help you get a feel for the facility and its offerings. Next, think about the following as you narrow down your list:

• Location. Choose a location that’s convenient to your organization, supporters, and sponsors. Accessibility helps drive higher attendance and community engagement.

• Cost and inclusions. Compare the cost per golfer and make sure you understand what’s included, such as greens fees, carts, range balls, and other amenities. While private courses tend to be more expensive, they may justify a higher registration fee and attract more affluent participants.

• Audience demographics. Think about your target audience. Would they be more excited about playing an exclusive course, or would they prefer an affordable, relaxed public facility? Choose a venue that aligns with your audience’s preferences and your fundraising goals.

• Amenities. Consider what the facility offers beyond the golf course itself—banquet space, catering options, equipment rental, and staff support—as these all factor into your tournament’s success.

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On-Demand Webinar

Hear from tournament planning pros as they discuss the ins and outs of partnering with your host golf facility for a successful fundraiser.

Watch the Webinar

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Key questions to ask a potential host golf facility

Once you’ve identified some options for your tournament, reach out and ask the right questions to gather the information you need to make a decision:

• What’s the cost per golfer, and what’s included in that fee?

• Does the price include carts, range balls, or extras like drink tickets or gift cards?

• Is there a minimum number of golfers required to reserve the course?

• What does setup on tournament day look like? 

• Will staff help with signage, tables, or registration?

• What food and beverage options are available? 

• Can you bring in outside food or are you required to use the facility’s catering?

• Is there banquet or event space for awards ceremonies or meals?

• What are the payment policies?

• Is a deposit required? 

• When is the final payment due?

• Do you offer live scoring?

• What’s the inclement weather policy? 

• Is a rain date available, or is play allowed in the rain?

before you sign a contract

Before you lock in the date and facility, carefully review the contract with facility staff so you understand the terms. Here’s what to look for:

• Ensure the quoted price per player matches the contract.

• Double check the minimum and maximum player counts and any penalties if you don’t meet them.

• Confirm any additional fees, such as those for using course software or A/V equipment.

• Understand all line-item charges so there are no surprises after the event.
  

Coordinating with the golf facility

Booking the facility is just the beginning! Use these tips to effectively and seamlessly coordinate with the course staff and set your event up for success.

• Use technology. One of the biggest pain points for golf facilities hosting outside events is an accurate count of the number of players—and the time-consuming back and forth required for updates. Sharing access to your golf event management platform with the golf facility allows staff to see the size of your field in real-time (without several emails or phone calls) and plan accordingly. What’s more, tech built for golf allows golf staff to make hole assignments, print cart signs and scorecards, and download alpha lists and other necessary documents with just a few clicks, instead of manually creating these necessities.

• Stay organized. Keep all your planning details—including golfer registration, sponsor information, and payments—in one centralized place. Your golf event management platform keeps you and your team organized and facilitates easy sharing of accurate, up-to-date information with the golf staff.

• Designate a point person (and a backup). Instead of everyone on your planning team communicating with the golf facility, designate one person to spearhead communication and planning. It’s a good idea to have a backup team member who knows the event plan and can communicate with the golf facility if you happen to be unavailable.

• Communicate effectively. Make sure the course staff has everything they need to support your event, including:

  • A clear schedule of events (registration time, shotgun start, meals, awards)

  • Final golfer count well in advance

  • Food and beverage selections and dietary needs

  • Setup instructions for signage, tables, and on-course games

  • Information about any contests like hole-in-one, longest drive, or putting contests

A golf-specific platform makes coordinating with the golf facility simple and easy.

Final Thoughts

Choosing the right golf facility—and building a strong partnership with their team—lays the foundation for a smooth, successful tournament. Be thoughtful in your selection, proactive with your communication, and lean on technology to reduce friction and save time. When you and the course staff are aligned, everything runs more efficiently—leaving more room for a fun, memorable experience for your golfers and a bigger impact for your mission.

Work With the Golf Tournament Pros!

Book a Meeting With GolfStatus