A successful golf tournament starts months before event day, with the right decisions made at the right time. Nine months out from a charity golf tournament is when the foundation is built—the work you do at this stage sets the tone for everything that follows: sponsorship sales, golfer registrations, marketing, and ultimately, how much you raise.

This kicks off a blog series that breaks down priority golf tournament planning tasks at key milestones leading up to event day. We’re starting at the nine-month mark, where strategic decisions around your planning team, golf facility, event website, and packages can make the difference between scrambling later or cruising confidently toward a full field and strong fundraising outcomes.

It’s important to note that while having more time to plan is usually better, it’s possible to plan a successful golf tournament in a matter of a couple of months.

---

Download a Checklist & Planning Timeline

Outline every task to keep you on track and on target.

---

Pre-Planning & Reference

It’s important to start with an organized infrastructure to keep you on track throughout the planning process:

• Get a GolfStatus demo. GolfStatus is the industry’s leading platform for charity golf tournaments and fundraisers. Save 40+ hours and raise thousands more dollars!

• Get a GolfStatus Education Session. Once you’re on board with GolfStatus, our client success team will walk you through the software’s backend.

• Create a shared project folder using Google Drive, OneDrive, or something similar so all team members have access to assets.
  

Planning Team & Committee Meetings

There’s no need for planning a tournament to be a one-person show. Recruit a team or committee to help share the load.

• Recruit planning committee members. Decide who will help. Whether it’s staff or board members, volunteers, or others, shoot for five to 10 people to keep the group manageable and active.

• Set committee meeting dates. Try to hold a meeting once a month, with more frequent meetings in the month or two leading up to tournament day. It’s a good idea to set all meeting dates and times at the first gathering so everyone can get them on their calendars.

• Hold your first committee meeting. Discuss event goals, potential event dates, options for golf facilities, and ideas for sponsorship packages. Review feedback from previous years (if applicable), and talk through goals for the number of teams, golfers, and sponsors, and the total dollars raised.

Choosing a host golf facility for your tournament is a big decision. Check around with local golf facilities for pricing and availability.

Date & Golf Facility

This is a big item to check off your to-do list—determining when and where you’ll hold your golf tournament.

• Reach out to potential host golf facilities. Events at a public course will cost you less, but you can leverage a higher price point for registration packages if the event is played at a more exclusive facility.

• Determine a date and time. Think about what time of year works best for your organization and what the weather will be like during that timeframe. Check to see if other community events are happening as you hone in on a final date.

• Sign a contract with the golf facility. Be sure to thoroughly understand what's included with your contract, which will help in determining your registration package pricing.
  

Event Website

An event website is a must-have for a successful tournament. It simplifies everything from promotion to registration to sponsor onboarding—and everything in between.

• Create your event website. Work with the GolfStatus team to get your site set up and ready to go, then make edits and updates as needed.

• Go live! As soon as you have a date and course set, launch your website. You’ll get on golfer and sponsor radars sooner rather than later, and you can update information as details firm up.

• Open registration. Once you determine packages and pricing, you can start accepting registrations and selling sponsorships.

---

Get a Free Event Website!

Save tons of time with online registration and secure payment processing, promote your event by sharing a link to your site, onboard sponsors and provide digital exposure, and more.

Book a Meeting With GolfStatus

---

Team & Sponsor Packages

Building attractive golfer and sponsor packages is the first step to filling your tournament’s field.

• Assign committee members to each sponsorship. Tap committee members to handle building and pricing each package, adding it to the event website, taking the lead on selling the sponsorship, and sharing sponsor assets.

• Build team packages and determine pricing. Be sure to cover all hard costs—greens fees, cart rental, food and beverage, etc.—and add a margin to drive revenue.

• Build add-on packages and determine pricing. These might include on-course games entry, mulligans, merchandise sales, raffle tickets, etc.

• Build sponsorship packages and determine pricing. Much like team packages, you want to make sure you cover all hard costs associated with the sponsorship and build in a margin to ensure a profit. You’ll likely bring in the most revenue from sponsorships.

• Connect with past sponsors (if applicable). If yours is an existing tournament, connect with last year’s sponsors to offer them the right of first refusal for their current sponsorship or first dibs on a higher-value package.

• Create a sponsor media kit. This should include tournament logos, canned social posts, and sample email verbiage to make it simple for the sponsor to share information about the event with their audiences.

  • Add the sponsor media kit to the shared folder for easy access by committee members.

  • Share the sponsor kit with the committee and sponsors.

---

Free download: sample golf fundraiser sponsorship packages

Not sure what your golf tournament’s sponsorships should look like? Download this free guide for suggestions on package types, benefits to include, and pricing.

Download Now

---

Marketing & Promotion

The bulk of your tournament’s marketing will happen a bit later in the planning process, but now’s a great time to start thinking about your promotional strategy and channels.

• Send a save the date. This can be as simple as a quick email to past participants and supporters as soon as you lock in a date and golf facility. Be sure to include the link to the event website.
  

Details & Logistics

You’ll tackle most of the logistics closer to the tournament date, but it’s a good idea to plan out a skeleton schedule to add to the event website. Include any information you’ve already determined, such as the time of the shotgun start or if there will be any post-golf awards ceremony or meal.

What’s Next?

Right now, you’re building momentum for success. By locking in the golf facility, assembling the right planning team, launching your event website, and outlining your packages early, you give your tournament the runway it needs to succeed. You’ll also make it easier for sponsors and golfers to commit sooner, before calendars fill up.

As you move closer to tournament day, your focus will shift toward marketing, sales, logistics, and on-course details. But the more solid your foundation is now, the smoother every future milestone will be. Stay tuned for the next post in this series, when we’ll cover the to-dos at six months to keep your tournament on track.

Get Started with GolfStatus at No Upfront Cost

Save time every step of the way. Book a meeting to learn more!

partner snapshot

Mark McMahon has spent his entire career as a golf professional in public golf. After working at municipal facilities in Des Moines, Iowa, he moved to Cedar Rapids in 2013 and serves as the Head Golf Professional at Ellis Golf Course. The City of Cedar Rapids owns and operates three courses: Ellis, Gardner, and Twin Pines. The City’s golf team manages more than 60 outside events each year across the three courses, ranging from charity fundraisers and conference add-ons to high school competitions and community outings.

That scale, combined with the realities of municipal golf, has shaped how Cedar Rapids approaches outside event management—and why efficiency is so important.

Ellis Golf Course is owned and operated by the City of Cedar Rapids, Iowa.

the challenge

Outside outings are a critical part of Cedar Rapids Municipal Golf’s identity, but they do come with unique challenges and circumstances. Unlike private clubs, municipal facilities are deeply connected to their communities. And while revenue is certainly a priority, relationships with local charities, schools, and civic groups are just as important.

“Municipal golf is different because we can’t just look at events strictly from a revenue standpoint,” Mark explains. “We have to think about the bigger picture and what’s good for the community.”

The three city courses’ yearly event calendars are filled with outside outings for charities and nonprofits, plus high school matches in the fall and spring, conference-related outings tied to downtown events, and young professional and community-based events. The City’s peak season runs from June through September, which means staff must carefully balance daily play with league play and outings without overbooking and overburdening operations.

Previously, managing outside outings was time-consuming, fragmented, and filled with opportunities for human error:

• Paper registration forms came from across the city

• Checks were mailed, dropped off at the golf facility, or handed to a staff member

• Event details lived in emails, spreadsheets, and folders

• Staff manually transferred data from paper forms to Excel

• Creating and printing scorecards and cart signs and making hole assignments took hours

“It was a lot of paper and a lot of manual work,” Mark says. “You’re just trying to make sure everything ends up in the right place.”

Even when Cedar Rapids experimented with tournament management tools, complex interfaces and poor user experience made them more hassle than they were worth. “Some programs just aren’t intuitive,” Mark says. “If you can’t easily navigate it, it creates more work instead of less.”

The front nine at Ellis Golf Course features holes with large, elevated greens.

the solution

Mark was initially introduced to GolfStatus through the golf operations management team. They initially started with a partnership for course pin flags, but Mark was hesitant at first to jump into GolfStatus’ tech for outside outings. “Golf pros are creatures of habit,” Mark laughs. “We tend to stick with what we know.”

But once Cedar Rapids piloted GolfStatus for event registration, everything changed.

---

“Switching to GolfStatus for registration was the smartest thing I’ve ever done. Once we tested it and saw how well it worked, we moved everything over to GolfStatus.”

— Mark McMahon, Head Golf Professional at Ellis Golf Course

---

A Simple, Centralized Platform for Outside Events

Today, GolfStatus is the primary platform Cedar Rapids Municipal Golf uses to support outside outings across all three of its golf facilities. GolfStatus simplifies nearly every part of outside event management:

• Online registration. Event organizers collect player information and entry fees in one place, without dealing with paper forms or checks floating around.

• Fast event setup. Golf staff can set up an event in minutes, instead of spending hours creating and printing materials from scratch, entering player information, and making hole assignments. “I can set up an event in 10 minutes,” Mark says. “Assign holes, print materials, and we’re done.”

• Excel imports. When necessary, staff can upload participant lists directly into GolfStatus without manually re-entering data.

• Sponsor visibility. Events can offer sponsors exposure on both signage and the event website and live scoring app, adding additional value for events and sponsoring businesses.

• Easy event close-out. It’s simple for staff—and event organizers—to quickly reconcile registration data, payments, and payouts after the tournament closes.

• Live scoring. Many events take advantage of GolfStatus’ reliable live scoring and digital leaderboards through the free mobile app.

Outside events held at Ellis Golf Course, like the LBA Golf Classic, can utilize an event website from GolfStatus to promote the tournament, collect registrations, and sell sponsorships.

Supporting Event Organizers & Golf Staff

One of the biggest benefits Mark sees is how GolfStatus helps tournament organizers, especially charities and nonprofits that may struggle with managing the logistics of their golf event.

---

“These aren’t event planning professionals, so they need help collecting data, money, and sponsor information in a clean way. They need the one-stop shop that GolfStatus provides.”

— Mark McMahon, Head Golf Professional at Ellis Golf Course

---

Mark says he appreciates how GolfStatus allows tournament organizers to:

• Utilize an event website to promote their event

• Offer digital sponsor exposure, adding value to packages

• Reduce confusion around registration and payments since all information is stored in one centralized platform

• Provide a more professional experience to participants

For the golf staff, Mark says these benefits mean fewer questions to field from organizers and golfers, fewer errors in golfer and payment information, and smoother event days.

The results

Significant Time Savings for Golf Staff

The most immediate impact for Cedar Rapids Golf using GolfStatus has been better efficiency. “What used to take a couple of hours now takes just a few minutes,” Mark says.

By using GolfStatus, the burden isn’t on golf staff to:

• Manually re-enter registration information

• Chase down missing registration forms and payments

• Piece together event details from multiple sources

Instead, everything lives in one user-friendly system, which is accessible by tournament organizers and golf staff to review, manage, or print.

The Ellis Clubhouse and Event Center opened in 2022 and hosts a variety of pre- and post-golf gatherings for its outside events.

Better Experiences for Event Hosts

Mark says the feedback from tournament organizers utilizing GolfStatus has been overwhelmingly positive.

---

“Every event that has jumped on board with GolfStatus has had really good things to say. It’s a clean, easy process.”

— Mark McMahon, Head Golf Professional at Ellis Golf Course

---

Organizers have appreciated having a dedicated contact at GolfStatus, with a client success rep and dedicated support available seven days a week to answer questions, provide suggestions, and help facilitate a successful event. Mark says events powered by GolfStatus tend to run smoothly because there are fewer issues with registration and payments or missing information, and hosts felt supported instead of overwhelmed.

A Partnership Model

Cedar Rapids began using GolfStatus years before a formal referral program for golf facilities existed, when facilities paid an annual fee to utilize the platform. “At the time, it was still worth the cost just for the time savings,” Mark says.

The evolution to a partnership model in which Mark and golf staff refer events to GolfStatus has added even more value. They identify tournaments that need support and infrastructure and refer them to GolfStatus, which works directly with organizers—significantly reducing golf staff workload and providing a financial incentive.

“It’s a mutually beneficial partnership,” Mark says. “GolfStatus makes my life easier, so it benefits everyone to refer events to use it.”

Staff at Ellis and other Cedar Rapids municipal golf courses refer tournaments to GolfStatus, which significantly reduces the workload for golf course staff to pre and plan.

Another reason Cedar Rapids has stayed with GolfStatus is responsiveness. Not just for frontline support for tournament organizers and golfers, but also in taking feedback from partner courses and responding to the needs of golf staff. “Early on, we mentioned the need for a tear-strip scorecard, and the next spring, it was there.”

Having PGA Professionals on the GolfStatus team has made a difference. “You can always get someone on the phone who understands what golf courses need,” he says. “That matters.”

“GolfStatus Just Works”

From Mark’s perspective, the recommendation for other golf facilities to use GolfStatus boils down to simplicity. Facilities looking for a platform that’s intuitive and easy to navigate can leverage GolfStatus to:

• Cut event setup time in half

• Eliminate manual data entry

• Offer better customer service to tournament organizers

“In today’s world, simple is better,” Mark says. “We’re all busy. GolfStatus just works.”

Simplify Outside Outings With GolfStatus

Golf facilities like Mahoney Golf Course benefit as much from GolfStatus’ tournament management tech as event organizers. Facility staff and the planning team can share access in GolfStatus’ backend to manage golfer and sponsor information, finalize team pairings and hole assignments, and save time from start to finish. Want to learn more about how your organization or golf facility can save time and raise more money with GolfStatus? Book a meeting with our team of golf fundraising professionals by clicking below.

When it comes to fundraising events, there are plenty of event management platform options out there: CRMs, event-specific platforms, ticketing platforms, peer-to-peer platforms, and more. But how will these work for your golf fundraiser? Can they handle the specific nuances of a golf tournament? Will they make your life easier—or require workarounds and adaptations to make it function the way you need it to?

A purpose-built solution is a must-have to make the most out of your golf tournament’s fundraising potential.

The last thing you need is costly, complicated software for your golf event that drains your time and resources instead of driving fundraising. As you evaluate software options for your golf event, here are 10 tips for choosing the right platform.

1. Use a Purpose-Built Solution

No other fundraising event comes with the level of specificity required for a golf tournament. Generic event management platforms simply don’t have the capacity to handle the unique components of a golf tournament, like team pairings, event formats, hole assignments, handicaps, live scoring, and flighting. Your chosen solution should be built just for golf, with baked-in features to manage everything from registration and payments to sponsor exposure and live leaderboards.

2. User-Friendliness is Non-Negotiable

When tech isn’t easy to use and learn, your attention shifts from the critical tasks of attracting golfers, connecting with donors, selling sponsorships, and providing a great experience to troubleshooting software issues, finding workarounds, and generally wasting your time. Your tournament management software should be intuitive so anyone on your staff or planning team can create an event or duplicate an existing tournament with a few clicks and make changes, additions, and updates quickly and easily. A web-based platform with shared access lets you, your team, and even golf course staff access up-to-the-minute information.

3. Look for Tools to Boost Revenue

If the goal of your golf tournament is to raise money, you’ll want a platform that comes with baked-in tools that help facilitate fundraising, including the ability to collect donations (plus a way to set a donation goal and track your progress), the option for registrants to cover any fees, and easy ways to receive your funds during planning or after the event. Look for a provider that offers tournament add-on options to drive thousands of dollars in additional revenue, like:

• Hole-in-one contest insurance

• Custom pin flags

• Hole signage

• Exclusive sponsorship opportunities

Look for a provider that offers tournament add-ons that help boost revenue, such as hole sponsor signage.

4. Save Time & Effort at Every Stage of Planning

Technology can certainly automate time-consuming tasks and manual labor, but poorly designed software or tools that aren’t quite what you need can quickly offset the time-saving benefits of technology with additional training, troubleshooting, and complicated workarounds. Choose a solution that’s both powerful enough to meet your needs and simple enough that you won’t spend hours training staff, trying to work out adaptations, and fixing problems. Look for features that ease common tournament planning pain points, like online registration, pre-formatted documents and printouts, hole assignments, live scoring, and sponsor onboarding.

Any software solution should keep you organized by tracking golfer, sponsor, and donor information in the platform’s backend, and you should be able to easily export donor data for seamless inclusion in your nonprofit’s donor database.

5. Expect a Free, Professional Event Website

Experienced tournament organizers and event planners will tell you that every fundraising event you hold should come with an event website. When evaluating event management software, ensure that it can generate a clean, sleek, well-designed event website where golfers and sponsors can find more information, register a team, purchase a sponsorship, and pay securely. The event site serves as the home page for the tournament and presents your organization and sponsoring businesses in a professional light, with user flows that make it easy to complete transactions.

An event website simplifies everything from promotion and marketing to registration and sponsor exposure.

What’s more, with an event site, promotion becomes as easy as sharing a link in email campaigns, social media, your organization’s website, and even on printed pieces with a QR code. This way, folks can commit to your tournament right when they hear about it, instead of filling out a paper registration form and finding a stamp to mail it back.

6. Elevate the Experience for Golfers & Sponsors

The best software lends a professional experience to every aspect of your tournament and gives it instant credibility, which can be especially helpful for first-year events. Processes and materials that look outdated or unsightly can cheapen your event, which can influence the caliber of players and sponsors it attracts. The ultimate goal is to provide a professional experience from the moment someone hears about your tournament and visits your event site to when they submit their team’s score on the live scoring app.

7. You’ll Want Live Scoring (Trust Us)

A golf-specific feature—sometimes underrated and underused by tournament organizers—to look for in your tournament management software is live scoring. Teams input their scores on a mobile app, which syncs in real-time to live leaderboards. Golfers can see hole-by-hole standings, organizers can follow the round’s progress and keep the overall event moving smoothly, and golf staff can quickly finalize the tournament’s results because there’s no need to hunt down paper scorecards. Look for a solution that offers professional, glitch-free live scoring with a leaderboard sponsorship that offers digital exposure that can be sold at a premium.

Live scoring and leaderboards engage golfers throughout the tournament and offer sponsors additional digital exposure.

8. Don’t Break the Bank

With limited budgets, nonprofits need solutions that work well and don’t cost a fortune. Software that’s so expensive that it forces you to limit resources in other areas isn’t actually saving time or money. When choosing a tournament software platform, certainly consider baseline costs, if there’s a cost per user or for support, and look out for hidden fees, any upcharges, and tricky contracts. Many solutions offer extremely limited access at no cost and then charge substantially more for necessary features. Look for straightforward pricing, fees, and payout procedures.

9. The Golf Facility Should Love It, Too

Staff at the host golf facility stand to benefit from tournament management software as much as you and your planning team do. You should be able to share access to the platform with golf staff so they can assist with finalizing hole assignments, flighting, tie-breakers, and other golf-specific tasks.

Look for pre-formatted printouts, like scorecards, cart signs, and alpha lists, so golf staff can literally just hit “print” instead of having to create these pieces from scratch, saving them hours and allowing them to provide better service to you and your tournament’s golfers. Some golf facilities have an internal system in place that they rely on to manage and execute outside events and live scoring, but at your request, they may be willing to accommodate whatever platform you decide to use.

10. Demand Free, Responsive & Knowledgeable Support

Failure to provide adequate support is, unfortunately, common among software providers, so look at the level of support provided when choosing a tournament management tool. Be sure to ask about the support you can expect to receive:

• Are support staff in-house or outsourced?

• As a user, do you have immediate access to the support you need leading up to, during, or after your event?

• Is support available seven days a week?

• What tools are available to assist your team and the golf facility in the evenings and on weekends when events are in full swing?

Bonus points if the support team includes PGA Professionals who know the ins and outs of golf events and fundraising specialists who can provide guidance and coaching on format, pricing, and fundraising enhancers.

Your software solution should come with responsive, expert support with no additional cost.

Get Started With the Industry’s Leading Tournament Management Software—At No Upfront Cost

GolfStatus’ mission is to help nonprofits tap into golf’s giving power by providing tools, resources, and support to plan and execute lucrative golf fundraisers. Get started with a professional event website, online registration and payment processing, live scoring, exclusive sponsorships and add-ons, and live support seven days a week at no upfront cost. Connect with the GolfStatus team to make your next golf event the best one yet!

partner snapshot

The First Responders Foundation’s (FRF) mission is to serve and honor all First Responders, Veterans, and their families while building appreciation and respect for their work and enhancing public safety. Based in Omaha, Nebraska, the Foundation’s programming supports the mental, physical, and emotional wellness of first responders.

The First Responders Foundation provides support and resources for first responders, including police, fire, and veterans.

For Police Captain Max Hubka, who oversees the wellness programs for the Lincoln, Nebraska Police Department, a Lincoln chapter of the FRF was the perfect opportunity to expand the services available to the more than 1,000 first responders in Lincoln and Lancaster County. “First responders face unique trauma, leading to sleep disruption, chronic stress, and other challenges that traditional healthcare providers aren’t always equipped to treat,” Max says.

He spearheaded the creation of the Lincoln Chapter in 2022 to offer access to trained mental health practitioners, peer support programs, chaplaincy services, social outings, and family resources that help first responders stay healthy and connected at home and on the job. But to fund the chapter's ambitious, holistic programming, Max knew he needed to find a sustainable funding option.

the challenge

Years before the Lincoln Chapter of the FRF existed, the Lincoln Police Memorial Foundation held a small but meaningful golf event to raise funds for a memorial honoring fallen police officers and provide a way for the community to gather, remember, and support one another. Max had helped run that event, and when the new FRF chapter was formed, Max saw an opportunity to evolve the Memorial Scramble into a new, expanded annual golf fundraiser dedicated to supporting first responders’ overall wellness and safety.

---

“Golf is a vehicle I can just about guarantee will bring us a significant amount of funding for the Foundation.”

— Captain Max Hubka, Liaison, Lincoln First Responders Foundation

---

The golf tournament offered exactly what the chapter needed: a reason to bring first responders together outside the uniform, a relaxed setting to build community, another opportunity to celebrate Police Week in May, and a high-impact fundraiser that could quickly establish the Foundation’s credibility. “People see that we run this legitimate event, and it helps them recognize the commitment the Foundation has and how their donations are doing something positive,” Max says. But with most of the planning falling to Max, he knew he needed technology that would streamline the work—rather than add to it.

The tournament website added instant credibility and professionalism to the golf fundraiser.

the solution

Max knew he needed a platform that was simple to use, easy to navigate, and didn’t come with a major price tag. Because Max had used GolfStatus in his time organizing the Memorial Scramble, returning to it was an easy decision for the FRF event:

• Online registration was a game-changer. Max remembered how simple it was to set up registration, accept online payments, and manage player information. GolfStatus automated registration, so Max wasn’t drowning in spreadsheets and hundreds of emails and could focus his time on outreach, donations, and player experience.

• An event website provided credibility and professionalism. The tournament’s website was built quickly by the GolfStatus team, with custom content that highlighted the chapter’s mission and goals. It allowed sponsors to browse available packages and golfers to register with a few clicks.

• Custom pin flags impressed participants. Max says the custom pin flags, which had the FRF logo on one side and sponsor branding on the other, elevated the look of the tournament. “People are shocked at how high-end the flags look!” Max says.

• Tech offered a smooth golfer experience. GolfStatus’ tech helped everything run smoothly for golfers and tournament organizers. Max loved that his dad, who he describes as “not computer literate,” could easily register online without help thanks to a frictionless process.

---

“The website and registration process are so great. It’s such a slam dunk and requires so little effort on my end. I send the link out, and people know what to do from there.”

— Captain Max Hubka, Liaison, Lincoln First Responders Foundation

---

The results

With technology handling the logistics, Max and a small team of board members focused on growth—building sponsorships, strengthening relationships, and creating an event that first responders and community members look forward to all year.

Over 80% of the tournament’s golfers are first responders.

By the Numbers

• Fundraising outcomes: $130,000 raised for first responder support since the tournament began in 2023

• Number of teams: On average 36-39

• Demographics: More than 80% of golfers are first responders
  

help, support & fundraising tools

Even with Max out of state for training during the 2025 tournament, everything ran smoothly. The team followed the established playbook, and GolfStatus provided the infrastructure and setup needed to keep everything on track.

Max says the responsiveness from the GolfStatus team is incredible. “If I send them an email with a question, they get back to me right away and make things happen,” he says.

Working with GolfStatus unlocked a series of fundraising enhancers that helped maximize revenue with minimal lift. Plus, Max says the add-ons like the Technology Sponsorship, hole-in-one contests, and pin flags add yet another layer to make the tournament feel like it’s a high-end scramble.

Max also says that GolfStatus didn’t just support planning and managing the tournament, but helped him learn more about fundraising, sponsorships, and branding. “I learned quite a bit about the importance of branding and logo placement,” Max says.

The tournament is more than a fundraiser—it offers an opportunity for connection and community for first responders.

tangible outcomes for first responders

The funds raised from the tournament have been transformational for Lincoln’s FRF chapter. Because the tournament revenue goes towards the general fund, it remains flexible and can be used to respond to emerging needs. In its first three years, the golf event has helped support:

• Access to culturally competent mental health providers who are trained in trauma and first responder care.

• Sleep and stress-management training for overnight-shift officers and their families.

• Spousal and family programs to help loved ones better understand the emotional realities of first responders’ work.

• Updated fitness rooms and equipment at stations across Lincoln, replacing aging equipment with modern gear, which boosts morale and physical and mental health.

• Water rescue equipment to assist with water rescues across the departments.

• A benevolence fund to support first responders and their families during medical crises or significant emergencies.

• A K-9 retirement fund that ensures service dogs receive proper care when they leave duty.
  

advice to other tournament organizers

Max’s advice to his fellow tournament organizers is simple:

---

“Use GolfStatus! For as long as I’m running this tournament, I’m using it.”

— Captain Max Hubka, Liaison, Lincoln First Responders Foundation

---

He says GolfStatus’ platform frees organizers from the more tedious parts of tournament management, allowing them to focus on what truly moves a fundraiser forward: building relationships, securing sponsors and donations, and creating a memorable experience for the organization’s beneficiaries.

golf for good with golfstatus

GolfStatus is purpose-built tech for charity golf tournaments and fundraisers. It saves organizers like Max 40+ hours of administrative time and effort with built-in automations and golf-specific tools. Tournaments can get started with GolfStatus at no upfront cost and get a free event website, coaching from Fundraising Specialists, access to exclusive fundraising enhancers, live support seven days a week, and much more.

by Jen Wemhoff, Communications Manager at GolfStatus

Planning a golf tournament is no small task. From registration to logistics and sponsorships to scoring, there’s a lot to manage, and plenty of opportunities for things to get unnecessarily complicated.

But—there’s good news for tournament organizers. Modern golf-specific tech has completely changed the game, streamlining planning, improving communication, enhancing the golfer experience, and, best of all, increasing fundraising revenue. Whether you’re just jumping into golf fundraising or need a way to boost efficiency for an existing tournament, here are 10 ways tournament tech makes planning and running a successful golf fundraiser easier and more impactful than ever.

Tech not only makes planning and executing a golf fundraiser easy and efficient, it elevates the tournament experience for golfers.

1. It Keeps Everyone On the Same Page

Golf tournaments have more moving parts than most fundraising events. A golf-specific platform organizes every detail—handicaps, hole assignments, sponsorships, and pairings—and keeps it in one easily accessible place. That means no bouncing between tools, spreadsheets, texts, or email chains. Everyone, including your planning team, volunteers, and even the golf facility, all work from the same real-time information. This means less work, fewer mistakes, and hours of manual effort eliminated.

2. Registration Becomes Streamlined, Accurate & Error-Free

Paper forms, mailed checks, handwritten credit card information, and Venmos all leave room for lost data and frustrated donors and organizers. An event website with online registration and secure payment processing fixes all of that.

Players and sponsors sign up with just a few clicks, and their details flow directly into your platform—with no time and effort required on your part. You get complete, accurate golfer and sponsor information every time, and supporters enjoy a smooth experience from the start.

3. Duplicate Work & Siloed Information Are No More

Committees and volunteers are essential, but without the right management tool, they can unintentionally create duplicative work or inconsistent data. A web-based platform ensures your whole team can collaborate in real time, so everyone sees the same golfer, sponsor, and payment information. This makes planning responsibilities easier to delegate, and no single person has to carry the administrative burden.

---

Golf Tournament Fundraiser Checklist & Planning Timeline

Download this free template to get a comprehensive planning checklist, complete with suggested due dates based on your time to plan. Map out and delegate your team’s to-dos to keep everyone on task and on target.

Download Now

---

4. Golf-Specific Details Are Handled (No Golf Knowledge Required)

Details like format, mulligans, handicaps, flights, tie-breakers, and skins are unique to golf and can be confusing, especially if you’re not a golfer. Tech designed for golf events walks you through the details so nothing gets overlooked. Even first-timers can confidently plan and execute a professional, well-structured event with the support of a platform built for golf.

Just as important as the tech itself is the team that supports it. Your golf event management platform should be backed by a knowledgeable, responsible team of golf fundraising experts. Beyond answering questions about the platform, the team should be able to offer guidance on everything from choosing a format to building sponsorship packages—at no additional cost.

5. Live Scoring Makes the Round More Fun & Engaging

Replacing paper scorecards with digital live scoring comes with a ton of upsides. Not only does it eliminate scoring errors and long waits for final results, but it also keeps golfers engaged and excited throughout the tournament. Golfers enter their scores on a mobile scoring app, which syncs to live leaderboards. Because golfers can check the standings every time they enter a score, the tournament becomes more exciting. And—sponsors get yet another digital touchpoint.

Golf facility staff benefit, too. They no longer need to tally scores manually or hunt down missing scorecards at the end of the round. Post-flighting and tie-breakers can be done with just a click, so you can announce the winners sooner and move on to the post-golf festivities.

Live scoring keeps golfers engaged throughout the round and makes finalizing the tournament’s results quick and easy.

6. Sponsors Get More, Better Exposure

Sponsors are the revenue powerhouse of golf fundraisers, and technology makes their support even more valuable. Digital exposure extends exposure far beyond traditional day-of placements. Your software should offer digital sponsor touchpoints throughout the platform, including:

• The event website

• The live scoring mobile app

• Mobile scorecards

• Push notifications and in-app messaging

• Live leaderboards

• Printed cart signs, scorecards, and reports

Sponsors can also upload their own logos and links at registration, saving your team (and the sponsor) time. Better exposure means better ROI, which makes sponsorships easier to sell and renew year over year.

With a golf event management platform, sponsors earn impressions with every visit to the tournament website.

7. Tech Unlocks New Fundraising Streams

A modern platform shouldn’t just make planning easier; it should also increase your tournament’s bottom line. Look for tech that enables:

• Online donations before, during, and after the tournament

• A donation tracker to show progress toward donation goals

• Selling add-ons like mulligans, raffle tickets, and on-course game entry in one checkout flow

• Round-up donations at checkout

• Digital sponsorship opportunities and exposure

• Online auction capabilities

You should also look for other tournament add-ons that help drive even more income, like custom pin flags, hole-in-one contests, and signage.

These revenue boosts add up, bringing in thousands of extra dollars without adding a mountain of work for you and your planning team.

8. Communication Becomes Instant, Targeted & Reliable

Communication can be a challenge for golf events. Outdated email lists, last-minute updates, weather delays, or rule changes can lead to confusion. Tech centralizes your messaging, allowing updates to reach participants sooner. Look for a platform that has communication tools baked in:

• Automated confirmation emails and receipts

• Event-wide email blasts

• Live scoring app notifications

• In-app messaging

• Easy event website updates

Beyond just sharing updates, these communication tools can be used to promote contests, auction items, raffle prizes, donation goal statuses, sponsor messages, and mission information.

9. It Doesn’t Come With a Huge Price Tag

Many nonprofits assume purpose-built tech is out of reach, but mission-driven software solutions are built specifically to fit nonprofit budgets. Because the right tool helps you become more efficient and raise more in sponsorships, registrations, and donations, it typically delivers more in value than in costs.

Even better, some offer no upfront cost access that makes adopting technology a financial win instead of an expense. Look for options to pass processing fees onto registrants, win-win add-on pricing, and cost transparency.

Golf event management tech doesn’t have to come with a huge price tag or line item in your budget!

10. You Save Time This Year—And Next Year Too

Tournament tech pays dividends long after the event ends. When your outing wraps, you can:

• Export donor and participant data to include in your CRM

• Quickly begin donor stewardship, participant thank yous, and sponsor reporting

• Copy your event with a few clicks to launch next year’s tournament

• Keep your audience engaged with early save-the-dates

Because everything is documented and organized, each year gets easier and more efficient than the last.

Final Thoughts

Technology makes golf fundraisers easier, more efficient, and more profitable for organizations and tournaments of all types and sizes. When you pair the fundraising power of the golf event with golf-specific tech, you get a streamlined planning process, stronger donor engagement, happier sponsors, and bigger revenue potential.

In short, tech lets you do more good with less effort, setting your golf tournament up for long-term growth and success to help power your mission.

Work With the Golf Fundraising Experts at No Upfront Cost

Book a Meeting With GolfStatus to Get Started

Every year, the Play It Forward campaign highlights one thing we believe in deeply at GolfStatus: that golf has extraordinary giving power. Whether it’s a local nonprofit hosting its very first charity golf tournament or a national organization rallying supporters around their mission, golf events continue to fuel meaningful impact in communities everywhere.

In 2025, the Play It Forward campaign celebrated nonprofits harnessing golf to raise mission-critical dollars. Over 1,500 nominations were submitted, with Hope Strengthens Foundation being selected as the winner of a $10,000 donation to its annual charity golf tournament.

Hope Strengthens Foundation provides financial assistance to patients and their families so they can focus on their treatment and recovery.

a mission rooted in support & Strength

Founded in 2010, Hope Strengthens Foundation provides critical financial assistance to individuals and families navigating life-threatening illness, disability, or recovery from a traumatic injury. From covering medical expenses and accessing specialized recovery equipment to supporting students pursuing healthcare careers, Hope Strengthens Foundation steps in when financial barriers stand in the way of healing and progress.

Hope Strengthens Foundation works with hospital partners to identify patients in need of assistance.

As Hope Strengthens Foundation’s Executive Director, Jacob Ferreira, shared, the $10,000 Play It Forward donation will have an immediate and meaningful impact.

“This incredible donation will allow Hope Strengthens Foundation to immediately provide critical support to patients and families facing health challenges and long treatment journeys.”

In addition to the cash donation, Hope Strengthens Foundation will receive a Dormie Network Stay and Play package, which will be leveraged as an auction item at their annual golf fundraiser—driving even more support for families and patients in need.

The Hope Strengthens Foundation's annual charity golf outing raises critical funds to power its mission, engage supporters, and thank donors.

powered by partnership: golfstatus & dormie network foundation

Play It Forward is presented in partnership with Dormie Network, a national collection of private destination golf clubs, and Dormie Network Foundation, which amplifies impact through charitable giving. Together with GolfStatus, this partnership advances a shared commitment to uplift the nonprofits, volunteers, and organizers who use golf as a force for good.

Each year, the Play It Forward nominations underline how charity golf events are transforming communities in positive ways, funding after-school programs, medical research, wish-granting campaigns, and more.

2025 runner-up: family promise of Roanoke

This year’s runner-up, the Mark Donihe Memorial Golf Tournament, hosted by Family Promise of Roanoke, also received a tournament boost: a complimentary hole-in-one contest insurance package. Adding a hole-in-one contest to their event will help unlock additional sponsorship value and give golfers a memorable on-course experience, all while raising money for their mission to empower homeless families with children to achieve sustainable independence through a community-based response.

Family Promise of Roanoke’s Mark Donihe Memorial Golf Tournament raises money to empower homeless families to achieve independence.

celebrating past impact

Since launching in 2021, Play It Forward has recognized nonprofits making an impact through golf and donated $50,000 to help power nonprofit missions:

• 2024 – Coalition For Kids (C4K): Supporting more than 1,200 students in northwest Tennessee through after-school and evening programs. Watch Video

• 2023 – Avery’s Hope: Providing financial assistance to rare and ultra-rare pediatric GI patient families, using inclusive fundraising formats like Topgolf events.

• 2022 – Sisters Across America & Make-A-Wish Foundation: Supporting minority women pursuing professional golf and granting wishes for children with critical illnesses.

• 2021 – Cameron Steinberg Foundation: Funding congenital heart defect research through an annual golf event created in memory of Cameron Steinberg. Watch Video

The Play It Forward winners demonstrate the remarkable range of causes that can be supported by charity golf tournaments.

Why Play It Forward Matters

At its core, Play It Forward is a celebration of the nonprofit leaders, volunteers, board members, donors, and golfers who help make golf fundraisers successful. The campaign recognizes not just a single winning organization, but the collective movement of people using golf to change lives and make an impact.

Hope Strengthens Foundation’s commitment to supporting families during their most challenging moments is just one example of the mission-driven work GolfStatus is proud to be part of. By elevating tournaments with additional visibility, dollars, and resources, GolfStatus is working to help amplify their impact and honor the thousands of others who continue to use golf for good.

---

Golf for Good With GolfStatus

GolfStatus is committed to making charity golf tournaments more impactful, efficient, and accessible for organizations of all sizes. Through best-in-class technology, industry-leading support, give-back opportunities like Play It Forward, and tools to raise more money, GolfStatus is helping nonprofits leverage golf’s giving power. You can get started with GolfStatus at no upfront cost. Book a meeting with our golf fundraising experts to learn more!

by Logan Foote, Sales and Education Director at GolfStatus

Golf tournaments remain one of the most reliable, flexible, and mission-boosting events in a nonprofit’s fundraising portfolio. Golf’s popularity continues to trend upwards, and donor expectations are shifting towards convenience and meaningful experiences, which means organizations should rethink how they build, promote, and elevate their golf fundraisers.

Golf tournaments will continue to be a fun, meaningful way to raise funds and connect with donors in the coming year.

Heading into 2026, several key trends are shaping how nonprofits plan and execute successful golf events. Here are the biggest shifts to watch, and how to put them into action for your own tournament in the year ahead.

1. Convenience will become a core part of the donor experience

Today’s supporters value convenience just as much as they value impact. Whether they’re registering to play, making a gift, or participating in on-course activities, donors expect a simple, seamless experience that works on their schedule—and their device.

Modern golf fundraisers will be increasingly focused on removing friction from the giving and registration process. That means:

• Clear, concise event websites

• Mobile-friendly registration

• Straightforward pricing

• Minimal steps to complete a purchase or donation

• Digital receipts and instant confirmations

The easier you make it to sign up, the faster your field will fill. And the easier you make it for people to give, the more likely they are to do so. Convenience isn’t just a better experience for supporters, it’s a driver of increased participation and revenue.

2. Tournaments will find ways to reduce payment friction

Cash is becoming far less common, especially among younger donors and golfers. In-person fundraising activities on tournament day—mulligans, raffle tickets, contests, auctions, and on-course games—can all suffer when supporters don’t have an easy way to pay.

In 2026, more tournaments will turn to payment options that reduce donation friction and increase participation. Quick-scan QR codes, saved payment methods, and mobile check-out pages ensure golfers can contribute in seconds without digging for credit cards or carrying cash in their golf bags.

These small upgrades can create a major bump in revenue. If giving is effortless, more golfers will jump in, resulting in higher totals across contests, raffles, and tournament-day fundraising.

Mobile payments increase convenience and reduce barriers to making a donation and purchasing add-ons on tournament day.

3. Donors will respond to clear calls to action

In a crowded fundraising landscape, clarity matters. Nonprofits are discovering that golfers and supporters respond best when they know exactly what they’re being asked to do—and why it matters.

Strong, effective calls to action (CTAs) are:

• Specific: Provide a clear directive, such as “Become a hole sponsor for $250.”

• Visible: CTAs should be featured prominently on your event website and marketing materials.

• Intuitive: Make CTAs relative to the golf event, such as “Register a team,” “Donate now,” or “Purchase mulligans.”

• Mission-focused: Include the impact of the action, such as “Your support provides three months of meals for local families.”

Strong CTAs guide supporters through the experience, starting with browsing your event site and ending with giving again on tournament day. Whether they’re displayed on your event website, shared via social media and email, or printed on signage at the course, CTAs will play a big role in motivating supporters and driving action.

4. Donors will want simple, accessible ways to support your cause

Even when supporters believe strongly in your mission, they may not always make the leap to register a team or become a sponsor for your golf event. They may feel busy, unsure of their golf ability, or simply prefer smaller commitments.

That’s why more nonprofits will build more accessible ways for people to give during their golf events, including:

• Add-on donations during registration

• Mobile giving links shared before, during, and after the event

• Donation trackers to show golfers the progress toward your goals

• Event opportunities for non-golfers, such as raffles, auctions, entertainment, or social events

• Live leaderboard donation options

• Sponsor-funded matching gifts

When you give donors a simple path to supporting your mission, engagement rises—and so does revenue.

Your event website should include a tracker to help golfers see how you’re progressing towards your tournament’s donation goals.

5. Nonprofits will add a second golf event (often with a new format)

Because golf has become such a dependable fundraising channel, nonprofits are recognizing that one tournament may not be enough. Many organizations are introducing a second golf fundraiser, often in the offseason, to reach new audiences, test new formats, and generate additional revenue without heavy planning demands.

Popular options include:

• TopGolf for driving-range style outings to engage golfers and non-golfers

• Mini golf tournaments are great for reaching families and all ages

• Indoor simulator events for a weather-proof option for colder climates

• Short-format nine-hole tournaments for a shorter time commitment

• Unique themes, such as a glow golf event

These formats can be easier to host, less resource-intensive, and highly appealing for supporters who may not want to commit to a full 18-hole outing. They’re also a great way to attract new donors who may later join in on your larger annual golf fundraiser.

Fun themes, such as a glow golf event, give nonprofits options when considering holding a secondary golf event in 2026.

6. revenue enhancers will become essential for tournament growth

As nonprofits aim to raise more through their golf events, organizers are doubling down on reliable revenue enhancers—add-ons that create a more engaging golfer experience while increasing fundraising totals.

Some of the biggest revenue drivers heading into 2026 include:

Hole-In-One Contests

A well-promoted hole-in-one contest, with attractive prizes, draws excitement and teams to your event. With the right hole-in-one insurance in place, you can offer high-value prizes like cash or golf trips without financial risk.

Hole Signs

High-quality signage not only recognizes sponsors but also gives your tournament a polished feel. Fun designs, custom messaging, directional markers, and QR codes add impact and increase sponsor satisfaction.

Pin Flags

Custom, branded pin flags, whether with a sponsor logo or your nonprofit’s, create a premium look on the course. They deliver high visibility to your partners and can even be auctioned or sold after the event for added revenue.

Digital Sponsorships

Digital exposure gives sponsors more ROI, move visibility, and more engagement to keep them coming back to support your tournament in the future. Best of all, digital sponsorships don’t come with materials costs (like banners, t-shirts, or golf balls), so more dollars go to your cause.

On-Course Games and Challenges

Putting contests, longest drive competitions, beat-the-pro challenges, and mission-related on-course games entertain players while generating income throughout the round.

Tournament organizers are learning that the right mix of enhancements can add thousands of extra dollars without requiring major changes to the core event.

7. Sponsorship packages will get sweeter & be more flexible

Corporate and business partners are one of the most important revenue sources in golf fundraising, and their expectations are evolving. Sponsors want visibility, but they also want alignment, engagement, and opportunities to activate their brands.

To meet those needs, nonprofits will look to refresh their sponsorship offerings with:

• Multiple pricing levels to fit different budgets

• High-end opportunities like pin flag sponsorships, contest sponsorships, or technology-based exposure

• More tailored benefits, such as digital exposure, exclusive experiences, and brand placements

• Flexible packages that give sponsors control over how they’re showcased

• Co-branded or marketing assets that sponsors can share on their own channels

The more value your sponsorship packages can deliver, the more likely sponsors are to return in subsequent years and even increase their support.

---

Need Sponsorship Package Ideas? Download this Free Guide!

---

What’s NExt?

Golf fundraisers have always been powerful community-builders and mission drivers. But as donor experiences evolve, nonprofits must also evolve. By embracing convenience, simplifying giving, offering flexible sponsorships, and expanding into new golf formats, nonprofits can build events that resonate with supporters and raise more money year after year.

These 2026 trends point toward a future where golf remains one of the most impactful, sustainable, and enjoyable ways to connect people to your cause. Whether you’re a first-time planner or exploring how to elevate a long-running event, GolfStatus’ tech, support, and resources will help you save time and raise more money.

Save Time and Raise More Money in 2026 and Beyond

Get Started With GolfStatus

by Jen Wemhoff, Communications Manager at GolfStatus

If you’re looking for a fresh idea to engage employees, clients, and the community at large while raising awareness about your brand in a unique and meaningful way, a corporate golf event is the perfect answer. Corporate golf outings—especially when they’re well-managed and organized—offer a variety of positive outcomes for a company.

---

table of contents

Corporate Golf Events FAQ
How to Host a Corporate Golf Event
Powering Corporate Golf Events with GolfStatus

---

Learn How to Plan a Corporate Golf Event

Corporate Golf Events FAQ

What is a Corporate Golf Event?

A corporate golf event is a tournament or outing planned and hosted by a business. Corporate events often raise money for a corporate foundation or favorite nonprofit, but don’t have to include a charitable component. Such events are used as an opportunity for team-building across departments, to entertain clients or prospects, or as a give-back initiative.

---

Corporate Event Case Study: Credit Unions for Kids Golf Classic

Hosts: US Community Credit Union and Engbright Credit Union

Beneficiary: Monroe Carrell Jr. Children’s Hospital at Vanderbilt

Outcomes: Raised $50,000 for patient financial assistance and built community connections.

Specifics: Hosts sold sponsorships to partners, vendors, and associations that share an interest in the cause. Golfers represented sponsors, employees from the hosts and competing credit unions, city council members, and hospital staff. Patients and administrators attended to connect golfers with the “why” behind the event.

---

What Are the Benefits of Corporate Golf Events?

• Enhance Corporate Social Responsibility. A corporate golf outing that benefits a charity or cause is a great addition to your company’s CSR portfolio. This could mean connecting with an existing golf event to support it as a sponsor, or taking it a step further and hosting your own corporate event benefiting a charity.

• Connect With Your Community. Golf has deep ties to the nonprofit sector, raising $4.6 billion for charity annually and bringing people together in a memorable way to raise funds for a good cause. Invite targeted community members, staff or beneficiaries from the charity the outing will raise money for, or focus on your business’s employees and customers. 

• Get a Competitive Edge. A golf event helps set your brand apart, giving you four or five focused hours of facetime with colleagues, vendors, clients, or prospects. 

• Boost Employee Engagement. Businesses need to find ways to attract and retain top talent, which means demonstrating that business priorities include more than just the bottom line. Use a golf outing to engage and reward employees, build morale, encourage retention, and give back.

How to Host a Corporate Golf Event

If you’ve never planned a golf tournament before or don’t know much about the sport, don’t worry—you can still hold a professional, memorable event. Here’s how:

1. Use the Right Tools

It’s likely that planning a company golf outing isn’t your full-time job or something you do regularly, so you might not know where to start or how to maximize efficiencies. Most event management systems aren’t able to intuitively manage the details of a golf outing (hole assignments, player pairings, scoring and leaderboards, flighting, handicaps) so look for one that’s built specifically for golf tournaments and includes:

• Online Registration. This is a must-have—golfers seamlessly submit their information and payment online, saving hours of dealing with spreadsheets, checks, and receipts. 

• Customizable Event Website. The site should present your event in a professional light and make it simple to promote, provide digital sponsor exposure, and share updates.

• Shared Access. Registration information should populate into the platform’s back end, where it’s accessible in one place by organizers and even staff at the golf facility. 

• Communication Tools. The platform should have built-in communication tools, like emails and push notifications, to quickly and easily communicate with registrants.

• Pre-formatted Printouts. Use a platform that comes with pre-formatted, professional printouts like branded cart signs and scorecards.

• Live-scoring & Leaderboards. Golfers submit scores with an easy-to-use mobile app that syncs to live leaderboards and allows teams to track current standings.

---

Use the Best Tool for Your Golf Event: GolfStatus

Online registration is non-negotiable when planning a corporate golf event. It gives the event and your brand a professional feel and is a time-saver for tournament planners.

---

2. Set Goals & Form a Planning Team

The goals for the event will help other key details fall into place, so start by thinking through what you hope to accomplish. Keep in mind that goals don’t have to be mutually exclusive—you can engage employees while also raising money for charity. 

Form a planning team of five to 10 people to help carry the load. Include employees, partners, and even a representative from the nonprofit partner (if your outing includes a fundraising component) to help plan and execute the tournament. Identify roles and responsibilities to ensure everyone is on the same page.

3. Establish a Budget

Your goals will help inform your budget. If you’re raising money for a charity, your budget will likely look different than if your main focus is employee engagement or entertaining clients. 

• Start by outlining the major costs—greens fees, cart rental, food and beverage, and player gifts. Other costs might include marketing, entertainment, awards, and hole-in-one insurance.

• Next, identify sources of income, such as golfer registration fees, sponsorships, mulligan sales, on-course game entries, merchandise sales, raffle tickets, or an auction. If your outing’s goal doesn’t include fundraising, you likely won’t have to prioritize revenue.

• Finally, build sponsorship packages to cover hard costs (unless you have a dedicated budget that includes line items for all costs). Offer a variety of options at different price points to entice businesses to commit and include benefits that provide high ROI.

4. Determine Details & Logistics

Once your budget is outlined, you can move on to determining other core event logistics. Start by choosing the host golf facility, date and time, and format. The vast majority of corporate events are scrambles, which are attractive to golfers of all skill levels. Then move on to other details, including:

• Event schedule

• Marketing strategy

• Contingency plan for inclement weather

• Prizes and awards

• Team pairings

• Hole assignments

• Add-on activities and contests, such as on-course games, hole-in-one contests, raffle drawings, or a live or silent auction

5. Promote the Corporate Golf Event

How you get the word out depends on the target audience. If the tournament is open to employees, include a link to the event website in internal newsletters or mention it in company meetings. If it’s open to the community, send promotional emails, include it in client newsletters, and mention it on your social media channels. If you’re raising money for a nonprofit, work with them to promote the tournament to their supporter base.

Consider drumming up some positive PR for your company and what the event is raising money for, if you include a charitable component. Invite members of the press and the community to participate and work together to raise awareness for a good cause (and give your brand a substantial lift).

6. Provide a Memorable Event Experience

What sets a great event apart from a good event is the overall experience. Folks will remember if the event was chaotic and plagued with snafus or if it ran smoothly. Using tech tools to manage the event frees golf facility staff up to assist golfers instead of scrambling to handle last-minute tasks and helps you stay organized to execute a seamless event. 

Yes, your event needs to be well-run, but it should also offer a memorable, top-notch experience that advances business goals: 

• Include add-ons and extras like contests, on-course games and entertainment, auctions, and custom player gifts.

• Live score the event to add an element of professionalism and let spectators (as well as event organizers who are tracking the round’s progress to facilitate post-round events) follow along on live leaderboards. 

• Build in ways to connect with employees and/or clients, such as through a pre- or post-round meal or reception, on-course interactions, the opportunity to volunteer, or informal networking. 

• Be strategic with hole assignments to further business objectives. For example, you may want to pair your company’s top executives with their counterparts from a partner or prospective client to talk business and potentially even close deals. Or group staff or board members from the benefiting charity with potential partners or donors to help advance their mission and open doors for additional support.

• Use pin flags and hole signs to recognize sponsors, partners, or nonprofit supporters with excellent on-course visibility.

7. Track & Report Event Data

It’s important to demonstrate the success and impact of the event to prove its value to decision makers in your company and your commitment to giving back (if your tournament includes fundraising). Fold data into an impact report that you share with decision-makers and stakeholders. Your golf event management platform should include robust reporting that helps you see at a glance:

• The number of teams or individual golfers

• The number of sponsors

• Dollars processed through online registration and donations

Gather further information to gauge the event’s success by:

• Sending surveys to collect feedback and gauge the event’s impact on employee satisfaction

• Having informal conversations to see what they liked and how you can improve

• Meeting with the benefiting nonprofit to determine fundraising outcomes and next steps for donor stewardship

8. Nurture Relationships

Keep the goodwill going post-outing. Follow up with key clients and partners who attended. Use the conversations from the course as a foundation to thank them and continue the business relationship. Be sure to send a thank-you note and post-event report to all sponsors. Include data on the event's success, photos, and testimonials to prove the event’s value and help secure their participation for next year.

If your corporate golf event becomes an annual tradition, consider tracking and analyzing long-term trends, such as employee retention and the event’s impact on the company’s culture.

9. Look Ahead to Next Year

While the positive feedback from the outing is still fresh, use the data and relationships to lock in key players for the following year. After you get the approval from leadership to hold the outing again next year, re-engage your planning team while they are still in event mode to lock in their commitment, then connect with the golf facility to get first dibs on your preferred date. If you had sponsors, follow up with them after sending your post-event report to offer them an early-bird incentive to secure their commitment for next year. 

Your event management platform should make it easy to copy your event so you don’t have to start from scratch. Simply update a few key details and your event website is ready to go!

Powering Corporate Golf Events with GolfStatus

Whether you’re at a Fortune 500 company, a socially responsible local business, or a corporate foundation raising money for a dedicated cause, GolfStatus’ golf event management and fundraising platform is the solution for the best event possible.  

GolfStatus’ powerful, user-friendly tech saves organizers time and effort, helps raise more money, boosts your brand, and ensures a professionally planned and executed tournament from start to finish. Get a professional event website, golf-specific tools and features, sponsorships and add-ons, and a dedicated client success rep to coach you along the way. Book a meeting to get started!

Use the Tech That’s Built for Golf Events

Click Here to Book a Meeting With GolfStatus

About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

partner snapshot

Lisa Matthews has played golf with the same group nearly every weekend for years. The group has become a tight-knit circle of friendship, family, and support. When Lisa’s mother was diagnosed with Alzheimer’s in 2011, the family reached out to the Alzheimer’s Association for resources and support. Her golf group also rallied around her family, so it was no surprise that they were all in when Lisa pitched the idea of a golf fundraiser as part of the Alzheimer’s Association’s Longest Day campaign.

At first, Lisa wanted the event to be small, manageable, and rooted in the circle of friends who knew and loved her mother. They started in 2013 with just seven tee times and a handful of donated prizes, raising $680 for the Alzheimer’s Association’s work to support patients and caregivers. For several years, the group was content with the event’s size and scope, but after Lisa connected with more and more people who were impacted by Alzheimer’s, she wanted to make a greater impact.

Lisa Matthews, center, at the annual End ALZ golf fundraiser.

the challenge

At the heart of her desire to expand the tournament was a deeply personal mission: to create a meaningful experience for families navigating Alzheimer’s, connect them with helpful resources, and continue to honor her mother’s legacy.

Scaling the event brought several challenges. Although they had tiptoed into sponsorships in 2023 with hole sponsors, higher-dollar sponsorships were new territory, but Lisa knew they were key to expanding their fundraising potential. Managing payments, registrations, and communications manually was becoming increasingly difficult. Lisa also wanted to introduce elements like pin flags, hole-in-one contests, and more structured sponsorship packages, but needed tools and infrastructure to handle them effectively.

And though Lisa had a dedicated group of volunteers behind her to share the workload, it was clear that they needed better systems to collaborate and allow everyone to contribute—without burning out.

the solution

In 2024, Lisa received an email from the Alzheimer’s Association with information about GolfStatus as a resource for golf tournament organizers. “The Alzheimer’s Association doesn’t typically recommend third parties, so I thought it must be good,” Lisa says.

After meeting with the GolfStatus team, Lisa realized she had found exactly what she needed to modernize and scale the fundraiser without needing to create her own nonprofit and all the red tape that came with it. “I wanted to focus my efforts on raising money, not building the infrastructure to take payments. GolfStatus made it simple for us to do that,” Lisa says.

The event website simplified registration and golfer communication.

the results

The End ALZ golf event has become a powerful example of how purpose, people, and the right tools can elevate a mission-driven fundraiser. Adopting GolfStatus enabled Lisa and the planning team to streamline planning, elevate sponsorships, and grow fundraising in tangible ways.

---

“Everything just went great. People had a great time. And GolfStatus made it super easy.”

— Lisa Matthews, The End ALZ Golf Event Tournament Organizer

---

By the Numbers

• 2013: 27 golfers, $680 raised

• 2025: 120 golfers, $17,000 raised

A Modernized, Professional Event Hub

An event website became the central communication point for golfers and sponsors, making it easy to register, become a sponsor, donate, or purchase add-ons. The ability to accept credit cards online simplified and automated payment collection, which was especially useful as the field grew and sponsorships expanded. And with the GolfStatus platform preparing pre-formatted cart signs, scorecards, alpha lists, and other printouts, the event felt more organized and polished than ever.

Stronger, More Visible Sponsorships

With GolfStatus in place, Lisa was able to introduce new sponsorship opportunities that had previously felt out of reach, including pin flags, GolfStatus’ exclusive Technology Sponsorship, and a hole-in-one contest.

“I was immediately drawn to the pin flags,” says Lisa. Lisa’s family and her in-laws came together to purchase the pin flags in honor of her mother and in memory of her father-in-law, who also suffered from Alzheimer’s.

Custom pin flags honored Lisa’s mother and father-in-law.

The Technology Sponsor had a personal connection to the cause, with parents in a care facility due to Alzheimer’s. “They loved their logo on the cart signs and scorecards!” Lisa says, plus the exposure on the event website and live scoring app. “Their connection to the cause made their support even more meaningful.”

Smoother Tournament Day Logistics

The increased efficiency, access to real-time information, and simple collaboration provided by GolfStatus have helped tournament day run smoothly. Lisa’s dedicated team of volunteers handles check-in, allowing her to interact with golfers and sponsors during breakfast and thank them for their support. And because golfers register and pay online ahead of time, there’s no need to track down payments, keeping the morning less hectic.

---

“I knew everything would continue running smoothly, since we were so prepared.”

— Lisa Matthews, The End ALZ Golf Event Tournament Organizer

---

Live scoring made finalizing results quick and easy, as golfers submitted their scores via the free GolfStatus app. The golf facility staff appreciated the time savings as well, and were able to click “print” on pre-formatted printouts instead of creating them from scratch.

More Ways to Raise Money

Boosting revenue was a key part of the tournament’s growth. The new sponsorship opportunities brought in thousands of additional dollars for the Alzheimer’s Association, and the event website simplified collecting donations, selling add-ons, and holding funds until after the tournament’s conclusion. The team also introduced a hole-in-one contest, with hole-in-one insurance through GolfStatus, and strengthened their raffle and silent auction offerings. And having quick access to funds after the event simplified post-tournament finances.

Hole sponsorships were a great way for the End ALZ golf tournament to boost revenue.

Beyond Revenue

The tournament has created meaningful connections among people who are dealing with the realities of Alzheimer’s disease. “I hope people can find comfort and community through the tournament,” Lisa says. Lisa has become a strong advocate for the Alzheimer’s Association, directing newly impacted families to the group to take advantage of its expanded caregiver tools and educational resources.

Lisa’s passion for the cause is the driving force behind the tournament’s success, along with the overwhelming response from her friends, family, and community. “We started with just some people playing golf together and going out to dinner, and to see where it has gone has just been amazing,” Lisa says.

---

Launch a Golf Event With GolfStatus

Whether you’re a passionate advocate like Lisa, a nonprofit event planner, a development professional, a corporate partner, or a dedicated volunteer, you too can launch a golf event to raise money for a cause important to you. Get started with an event website, online registration, digital sponsor exposure, golf event-specific tools, and best-in-class support—all at no upfront cost. Book a meeting with our golf fundraising experts to get started!

Work With the Golf Fundraising Pros!

Book a Meeting With GolfStatus