6 Reasons Your Golf Fundraiser Needs an Event Website (and How to Get One for Free)
If your organization isn’t using an event website for your charity golf tournament, you’re missing out on a powerful tool that saves busy organizers like you time, enhances the professionalism of your tournament, and attracts more players and sponsors. Here are six reasons why an event website is a must-have, how to maximize its impact, and how nonprofits can get one at no cost.
An attractive, professional event website is the hub for your charity golf tournament.
1. Event promotion is as simple as sharing a link
A dedicated event website makes promoting your tournament quick and easy. Simply include the link in all your communications—emails, social media, sponsor outreach, even printed pieces. Attendees and potential sponsors are directed to a professional, mobile-friendly event site where they can register a team, purchase a sponsorship, or make a donation with just a few clicks and on any device. Your website should be powered by an event management platform that’s built for golf events and allow you to efficiently capture golf specific details like team members, player handicaps, and more.
Pro tip:
Add QR codes that link directly to your event website in any printed promotional materials—flyers, postcards, mailed invitations, etc.—to make it easy for golfers and sponsors to commit as soon as they hear about your tournament.
2. Your tournament gets more credibility & professionalism
An event website presents your tournament—and your organization—in the best possible light. It keeps information organized and showcases your nonprofit’s mission and work, helping attendees and sponsors better connect with your cause. Linking your event site to your organization’s main website strengthens credibility and makes it easy for visitors to learn more and get involved. Sponsors also appreciate the added professionalism and digital exposure that a well-designed event site provides.
Pro tip:
Choose a platform that allows you to customize your event website with images, videos, and compelling storytelling about your cause.
Free guide:
the essential guide to golf tournament event websites
This comprehensive guide provides golf tournament organizers with strategies and best practices for using an event website to streamline planning and raise more money from your golf event.
3. Online registration streamlines everything
People expect to register and pay for events online these days. An event website makes it easy for golfers and sponsors to commit the moment they hear about your tournament—whether through word of mouth, digital channels, or a personal invitation. Plus, collecting registration and payments through the site means no more manually processing registrations and payments, keeping multiple spreadsheets up to date, or sending receipts. Secure online transactions automate data collection (i.e. donor and sponsor data) and streamlines event planning, reducing administrative work and ensuring your donor database stays up to date for post-tournament stewardship. You’ll collect funds upfront, so you’re not chasing down payments on tournament day, or worse, stuck covering the cost for someone who registered but never paid.
pro tip:
Use a golf event management platform that includes built-in, secure payment processing and robust reporting features.
4. sponsors get maximum visibility & exposure
A professional golf tournament website makes it easy to list and sell sponsorship packages that are custom-built to meet your event’s needs, while giving sponsors premium visibility before, during, and after the tournament. Sponsors love the impressions they earn every time someone visits the website to register, check their hole assignments, and see the day’s schedule. Look for a platform that simplifies sponsor onboarding, so logos and assets are submitted right at registration and automatically appear on the site. Sponsors also appreciate additional exposure on live leaderboards and live scoring apps.
Pro Tip:
Send a final round of promotional emails and social media shout-outs recognizing sponsors a few weeks before the tournament. This provides extra exposure for onboarded sponsors and can even encourage other sponsors to get involved.
An event website gives sponsors broad digital exposure with every site visit.
5. you’ll save a ton of time & stay organized
Gone are the days of manually processing paper forms, deciphering credit card numbers, cashing checks, reconciling Venmos, and juggling receipts and spreadsheets. With an event website, registrations, add-on purchases (like raffle tickets and mulligans), sponsorships, team pairings, and donations are all managed in one easily-accessible place. It also makes coordinating with your planning team and the golf facility simple and efficient. Staff at the host golf facility can access real-time event details and participant information and print pre-formatted cart signs, score cards, and alpha lists so they’re focused on serving your event and not on back office work. When everything is organized and accessible, everyone saves time (to the tune of 30-40 hours) and effort.
Pro tip:
Share access to your event management platform with golf staff for easy handling of last-minute logistics like hole assignments, flights, and team pairings.
6. it’s easy to communicate updates & engage participants
Need to add details or make last-minute changes? An event website makes it simple to keep attendees informed. Whether it’s updating tee times, promoting a hole-in-one contest or high-end auction item, or sharing weather-related changes, updates are made in real time. If your platform includes live scoring and digital leaderboards, you can keep golfers engaged throughout the event while providing extra visibility for sponsors. And you don’t necessarily need to have every tournament detail hammered out before you launch your site—it can be as simple as the date and location, with a note of more details to follow. This lets you get on the radars of donors and sponsors as early as possible.
Pro Tip:
Ask each of your organization’s board, planning committee, and staff to email or text a link to the event website to at least five people who might be interested in either playing or sponsoring your golf event.
get a free event website
Nonprofits or third parties hosting a golf fundraiser can qualify for a free event website and full access to GolfStatus’ powerful event management platform at no upfront through the Golf for Good program. Our team can work with you to build a site or guide you through the process. Click below to get started.