As golf continues to grow in popularity, it’s becoming an essential fundraising tool for nonprofits of all sizes. Technology has made planning and managing golf events more approachable and efficient, even for those who might not be familiar with the sport. As 2024 draws to a close, we’re looking ahead at the trends and predictions for golf fundraising in 2025. Here are eight trends to watch for your 2025 golf event.

1. Partnering with sponsors will be standard

Sponsors increasingly want to be more than just logos on banners; they want meaningful engagement with your golf tournament’s participants. When pitching sponsorships to businesses, work with them to identify their goals for supporting the event and find opportunities for them to achieve the highest return on investment (ROI). That might look like branded booths and activities on tee boxes, special speaking appearances, sharing the tournament’s registration lists, or other opportunities for organic engagement. It will be important for tournament organizers to effectively collaborate with sponsors to ensure both parties meet their goals.

2. professionalism will be essential

Event attendees will expect a polished, professional experience in 2025. From your tournament website to signage, every touchpoint will matter more than ever before. High-quality, consistent event branding from the moment golfers hear about your event and register on your event site to when they receive their post-tournament thank you signal to them that the event is well-run. This professionalism can go a long way in attracting new supporters, retaining donors, impressing sponsors, and encouraging all participants to return in future years.

According to the National Golf Foundation, the female golfer population today is not only growing, it’s more diverse than ever.

3. expect more women to play in your golf event

Females now represent 26% of the golf market—a jump from 19% just a few years ago. This increase in female participation means it’s time to consider how your tournament might better appeal to women. A women’s-only flight or other women-focused offerings can help your tournament stand out, attract more lady golfers, and foster inclusivity in your event’s culture.

4. non-traditional golf events will become more popular

Another significant trend for 2025 is the increased popularity of non-traditional golf events, like mini golf tournaments, TopGolf, or indoor golf experiences. These events are especially appealing for organizations looking to add a second golf event that attracts new audiences, who want to experiment with golf fundraising on a smaller scale, or want a fundraising event with a shorter time frame than a traditional 18-hole tournament. Non-traditional events can also be more budget-friendly, making them an excellent option for organizations looking to diversify their fundraising. What’s more, indoor golf events let nonprofits connect with supporters during the cooler winter months when golf isn’t feasible.

A TopGolf golf fundraiser is an event option that can help nonprofits reach and involve new audiences.

5. golfers will want more than a round of golf

In 2025, expect golfers to crave unique, memorable experiences beyond a round of golf. Including tournament components like flights, cash prizes, on-course games or contests, raffles, or auctions make tournaments more exciting and memorable for participants. Elevated player gifts and prizes, on-course demonstrations, and live-scoring add to the overall experience that set your event apart and create lasting memories for participants.

6. hole-in-one insurance will be a must-have

A hole-in-one contest adds excitement and helps draw players to your event, but having the right insurance in place is essential so your nonprofit isn’t exposed to financial risk. Yes, the odds of a golfer getting a hole-in-one at your tournament remain low (about 12,000 to 1), but holes-in-one do happen and it’s not worth the risk to your organization. Hole-in-one insurance covers the cost of a big prize, like thousands of dollars in cash or high-end golf experience, in the rare instance that a golfer gets an ace. Offering fantastic prizes with the reassurance of insurance protection can help you confidently advertise this fun tournament add-on.

the ultimate guide to hole-in-one contests

Get the ins and outs of a successful hole in one tournament in this free guide! Download now to get comprehensive insights and actionable advice for nonprofits looking to incorporate a hole-in-one contest into their charity golf tournament.

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7. sponsors will want to show off their support

Sponsors in 2025 will look for opportunities to showcase their involvement with your cause, not just at the golf tournament, but also online and across their networks. Think through how you’ll work with sponsors to facilitate this—consider co-branding social media posts or creating shareable content for sponsors to post on their channels. These partnerships can increase visibility for both the sponsor and your event while aligning with each other’s goals to give back to the community.

8. team planning will drive success

Gone are the days of a one-person show organizing a golf fundraiser. The most successful events will be those organized by a team with a clear division of responsibilities. By involving multiple planning team members, you’ll ensure that all details are well-managed, from sponsorship outreach to volunteer coordination. Team planning can lead to a smoother experience for everyone involved and help create a stronger, more collaborative event environment. Plus, no one gets burnt out handling every task.

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final thoughts

By keeping these 2025 golf fundraising trends in mind, next year’s golf event will better resonate with participants, deliver value to sponsors, and boost your nonprofit’s fundraising potential. Using golf event management technology can make it even easier to achieve these goals, saving you time on administrative tasks, simplifying registration and payments, and providing tools to engage sponsors and participants. With streamlined technology and a focus on unique experiences, your nonprofit can host a golf fundraiser that raises more money and leaves a lasting impression on everyone involved.

Make Your 2025 Golf Event the Best One Yet!

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Year two of Putt Putt Fore Puppies was a resounding success!

The GolfStatus and Dormie Network marketing teams had so much fun in the tournament’s first year—and learned so much—that we decided to do it all over again and crush our goals from 2023. Check out the 2023 planning blog to get the rundown on the mini golf tournament.

Putt Putt Fore Puppies raised money to support the pets looking for their forever homes at the Capital Humane Society here in Lincoln, Nebraska. See our journey here and on Facebook and Instagram!

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Thank you tournament sponsors!

Presenting Sponsor - Sinclair Hille Architects

Koozie Sponsor - Red Robin

Swag Sponsor - Raising Canes

Certified Piedmontese - Dinner Sponsor

Golf Ball Sponsor - UNICO Group

Batting Cage Sponsor - Pinnacle Bank

T-shirt Sponsor - Dormie Network

Grand Prize Sponsor - Belmont Veterinary Center

Refreshment Station Sponsor - Firespring

Snack Sponsor - Pillar Restaurant Group

Music Sponsor - Prairie Dental

Hole Sponsors:

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3rd quarter / Post-Tournament update

We did it! The second annual Putt Putt Fore Puppies was an even bigger success than last year. Our goal was to donate $12,000 to Capital Humane Society, and thanks to the generosity of our networks and the Lincoln community, the event raised over $15,000 to help care for homeless pets!

event day & post-tournament recap

The tournament sold out, with 54 teams on all three courses at Adventure Golf. We made some changes to the tournament’s set up, moving check in and add-ons closer to Adventure Golf’s entrance to clear up a bottleneck we saw in that area from last year. Things ran smoothly for the most part, though we may add another station for folks to purchase add-ons next year to keep things moving. Over $5,000 went through our GolfStatus event website on tournament day for purchase of all-in games, raffle tickets, t-shirts, and donations, along with nearly $500 in cash. Golfers browsed raffle prizes, visited sponsor booths, decorated pet bandanas, interacted with adoptable dogs from Capital Humane Society, and enjoyed dinner while waiting for the shotgun start.

Emails were sent to all participants prior to the event reminding them to check their hole assignments and encouraging them to download the GolfStatus app ahead of time. Most teams were ready to go with the app, but QR codes were posted at registration and on the clubhouse for folks to easily download the app if need be.

We adjusted the day’s schedule based on 2023, allowing additional time for the teams on the more difficult Backwoods course to finish (even though it wasn’t quite enough time!). Thankfully, live scoring helped our team finalize the results on each of the three courses in just a few minutes so we could move onto awards quickly.

Overall, the event was a resounding success and Capital Humane Society was overwhelmed by the response to the event and the amount the tournament was able to donate. The planning team met to debrief and have some ideas to make the event even better next year! We sent out a post-tournament survey and will use those suggestions to improve for 2025.

3rd quarter update

The third quarter was a race to sell sponsorship packages, promote the tournament, recruit teams, and handle the final details to ensure a successful event. As we experienced last year, the bulk of the team registrations came in during the month leading up to tournament day.

Having a larger planning team than last year paid dividends in sharing the load of sponsor outreach, tournament prep, and day-of event execution. We continued to meet monthly but increased the frequency to bi-weekly leading up to the tournament. GolfStatus’ downloadable Timeline and Checklist kept our planning and task on target.

We crossed these major planning tasks off the list in the third quarter:

• ✓  Finalized details, logistics, and hole assignments for on-course games.
• ✓  Discussed a plan for inclement weather (which we thankfully didn’t need!)
• ✓  Promoted the tournament through email blasts, posts on local event calendars, hanging up flyers in businesses in the area, sending flyers home with local elementary school students, and word of mouth.
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Sold all but two sponsorships, both of which already had their hard costs covered. Each team member reached out to their networks to promote available sponsorships.
• ✓  Placed vendor orders for signage, koozies, golf balls, pin flags, and t-shirts.
• ✓  Worked with our client success rep to make hole assignments and sponsor hole assignments.
• ✓  Sent emails to all participants via the GolfStatus messaging tool to encourage them to download the GolfStatus app, purchase add-ons, and review hole assignments.
• ✓  Coordinated with Capital Humane Society to have adoptable dogs on site at the tournament.

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2nd Quarter Update

Planning has continued moving along smoothly. Getting the event website up and running was much simpler this time around, since all we had to do was copy last year’s event and update the specifics. We decided to offer two team registration packages, one that included a t-shirt for each team member at a higher price point and one that didn’t.

Each committee member was responsible for developing one or more sponsorship packages, which were added to the newly launched event website. We ran a registration promotion as part of National Adopt a Shelter Pet Day on April 30, offering a promo code for $5 off registration, which was sent to last year’s participants via GolfStatus’ email tool.

We did run into one major hiccup which necessitated a date change. The event was originally planned for Friday, September 20, but when the Big 10 conference released the 2024 football schedule, we discovered a home Nebraska Cornhuskers football game the same evening as the tournament. In football-crazed Lincoln, we didn’t think we could compete with the Huskers, so the tournament was moved a week earlier to September 13. We made sure all promotional materials (including the event website, flyers, social media graphics, and email blasts) were updated and that we communicated with the teams and sponsors who had already committed. Adventure Golf continues to be a great partner, working with us to seamlessly move the event date.

Perhaps best of all, after learning about the animals in need of homes, one of our planning committee members decided to adopt a cat from Capital Humane Society!

David and Quynh, his new cat from Capital Humane Society!

Here are the tasks we handled this quarter:

• ✓  Finalized registration packages and pricing
• ✓  Finalized sponsor packages and pricing
• ✓  Launched the event website and opened registration
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Created promotional graphics, logos, and flyers
• ✓  Brainstormed revenue enhancers
• ✓  Discussed plans for on-course games
• ✓  Began soliciting donations for raffle prizes
• ✓  Began sponsor outreach
• ✓  Sold 12 sponsorships (thanks Certified Piedmontese, Red Robin, Raising Cane's, 402 Title Services, Upland Software, Nexus Marketing, Vanity Fur, Kyson Denker State Farm, Engineering Technologies Inc, Stewart Title Company, Global Golf Post, Prairie Dental Group, and Luly Motors!)
• ✓  Sold 13 teams
• ✓  Met with Capital Humane Society staff about event promotion and logistics (and got to meet some of the adoptable pets)

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1st Quarter Update

We kicked off planning with committee meetings in February and March to review lessons learned and ideas from the post-tournament debrief and start brainstorming for 2024. The planning committee welcomed several new members, with newer GolfStatus Account Managers and Client Success Reps joining in on the fun. The team now numbers 13, which means more people to share the workload. The decision was made to move the tournament to September, for a couple reasons. One, we hit the jackpot with weather last year—75, sunny, and just a slight breeze. October weather in Nebraska is extremely unpredictable, with more stable conditions in September. Second, Capital Humane Society had no events scheduled for September, so Putt Putt could fill that gap.

Thus far, planning has been easier, as we have actual data and last year’s experiences to draw from. We have a better understanding of costs, revenue, attractive sponsor packages, and how many teams to shoot for. We also have processes and assets in place to use down the road. What’s more, we could simply copy our event in GolfStatus’ backend so there was no need to start from scratch. Stay tuned for the website launch!

Here are the tasks we handled this quarter:

• ✓  Finalized the planning committee
• ✓  Set dates for all remaining committee meetings
• ✓  Set a fundraising goal
• ✓  Reviewed pricing options for facility rental and team registration
• ✓  Brainstormed sponsorship and package ideas
• ✓  Brainstormed revenue enhancers
• ✓  Locked it in with Adventure Golf (September 20!)
• ✓  Confirmed the date with the Capital Humane Society team
• ✓  Divided up sponsorships among committee members
• ✓  Worked on updating the event website so it can launch in April
• ✓  Updated the tournament’s budget spreadsheet

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When Dino Verelli’s father, Giovanni, was diagnosed with pancreatic cancer in 2008, he found very little in terms of support or resources for pancreatic cancer families. Dino decided to take action to rewrite the story of this formidable disease. He launched Project Purple in 2010, fueled by a commitment to his father and the countless other patients and families affected by pancreatic cancer. Sadly, Giovanni passed away in 2011, but his memory is honored through Project Purple’s work to raise awareness, drive crucial research into early detection, and provide aid to patients and families battling pancreatic cancer.

Pancreatic cancer has just a 13% five-year survival rate. Its symptoms often don’t present until the disease has advanced and spread to other organs, making early detection—when the chances of successful treatment are the greatest—even more of a challenge. Vin Kampf, Program Director at Project Purple, lost an uncle to pancreatic cancer within just six months of diagnosis, inspiring him to join the Project Purple team.

“One of the most important things we do is build community,” Vin says. “It trickles down into our other areas of focus. Fostering a community of support helps patients connect with others who are in the same fight has been life-changing.”

Vin oversees the marathon program at Project Purple, which raises funds through individual runners in marathons and races across the world. The program has helped build the community that’s become so important to the organization, joining together with the pancreatic cancer patients, their families, and the institutions conducting crucial research into a cure.

Vin also loves golf. He’s played in a number of golf fundraisers and helps with a tournament organized by an aunt in memory of a cousin. He saw the fundraising potential and reach of such an event, and wanted to bring that to Project Purple. “Who doesn’t love being outside, being together with others working toward a common purpose, and connecting with them on new levels?” he says. He started to think about how a golf tournament might work for Project Purple—and then the COVID-19 pandemic hit.

“All marathons were canceled, but we were able to move forward with a golf fundraiser,” Vin says. “It was the one fundraising event we could do safely.” They threw the first tournament together in just a few months for a fall event, then had a quick turnaround when they opted to move the tournament to June.

He used the organization’s CRM and multiple spreadsheets for the first two tournaments and ran into roadblocks. “It felt clunky and inefficient, and the registration site didn’t look good or work very well,” he says, and began looking for a better way to plan and manage the tournament that was structured to handle golf.

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“We really wanted the golf tournament to become a marquee event for us, and we needed a solution that reflected that.”

— Vin Kampf, Program Director at Project Purple

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Read the full case study to find out why Vin says GolfStatus was what was missing from the golf tournament that raised over $130,000 for pancreatic cancer.

The Collin County Chapter of the Texas Tech Alumni Association had been defunct for several years when a group of local alums decided to resurrect it. As the chapter began to get back on its feet, the primary goal was to engage alumni and raise funds for a scholarship program. Though Sam Clark wasn’t a member of the initial board, he quickly volunteered to head up a golf tournament that would help the group reach their goals of alumni engagement and fundraising.

The goal of the golf tournament was not only to raise money for a scholarship program, but to build strong connections among the chapter’s alumni.

“It was basically a done-deal that we were going to have a golf tournament,” Sam says. “Everyone on the board plays golf or is a member at a country club and everyone knew it was a great way to raise money.”

Right off the bat, Sam had questions. Though he had played in charity golf tournaments, he’d never planned one from ideation to fruition. “I wondered how we should handle registrations, payments, leaderboards, pin flags, and so many other details,” he says. Another member of the chapter’s board, Russell Hall, had run several tournaments through GolfStatus, and told Sam it was just what he needed.

The newly-established annual Red Raider Cup provided fun and networking for Collin County Texas Tech alums.

Sam says much of the initial planning phase was determining the type of golf facility (public or private), price points (high end or mid-level), and a budget. After those were in place, the committee began to think about operations and processes, and that’s when GolfStatus came into the picture.

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“I honestly don’t know how we would have done it without GolfStatus,” Sam explains. “It would have quadrupled—or more—the work and time that went into the tournament.”

— Sam Clark, Tournament Organizer

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Download the full case study to get the full scoop on how GolfStatus provided Sam and the planning committee with a one-stop shop for their golf tournament—and how they were able to use the platform and leverage add-ons to meet their fundraising goals for a first-year event.

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Get qualified for golf for good

Texas Tech Alumni Association of Collin County was able to utilize GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. You can get a free event website with online registration, access to exclusive sponsorships and add-ons, tournament planning guidance, and more at no risk. Click below to find out more and get qualified!

Golf may not be the biggest thing in football-focused Klein, Texas, but the boys and girls golf teams are talented, passionate, and growing. “The kids get so much out of being on the golf teams,” says Andrea Vickers, president of the Klein High School Golf Booster Club’s board. Klein High School provides some funding for the teams, but unfortunately, doesn’t have the budget to fully subsidize all the teams’ expenses and needs.

The Klein High School Golf Booster Club helps fill the funding gaps between what the school provides and what the student athletes need to be successful.

That’s where the Golf Booster Club comes in. The club wants to make sure any student that wants to play golf for the BearKats has the opportunity to do so and has the tools and equipment needed to be successful. The combined team of nearly 30 student athletes is becoming more competitive in local and regional tournaments and getting more kids excited about golf.

Filling the funding gap between what the school provides and what the student athletes need requires significant dollars. “Golf teams can’t just go play in the school gym or football field,” Andrea says. “We have to go to area golf courses and that gets expensive.” Other team expenses include entry and travel costs for tournaments, plus greens fees for practice rounds, uniforms, and balls for each golfer.

The Booster Club launched a golf tournament to help raise funds to cover costs like travel fees, tournament entry, and equipment.

Three years ago, the booster club decided to launch a golf tournament as the best option to raise as much money as possible. The first tournament was successful in terms of dollars raised, but the time and administrative burden on Andrea, her husband, and the rest of the planning team was significant. “We’re all busy parents that work full-time and shuttle kids to and from activities, so we really needed to get away from manual, time-consuming processes,” Andrea says. They used an online platform to manage registrations, but one that required much more time and attention than the team had to give. “It was loosely organized chaos!” Andrea says.

Read the [full case study] to find out how GolfStatus’ tournament management tech—which Andrea and her planning team were able to utilize at no cost through the Golf for Good program—streamlined the tournament from start to finish and prevented a whole bunch of stress.

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Planning a Golf Tournament?

Whether you have a tournament on the calendar or are just exploring the possibility of a golf event, GolfStatus can help! With easy-to-use technology, tournament planning resources, and an industry-leading support team, you’ll be set up for success. Click the button below to learn how you can use GolfStatus at no cost through the Golf for Good program and get qualified!

Partner Snapshot

Mahoney Golf Course in Lincoln, Nebraska is part of the city’s robust municipal golf program. Head Golf Pro Jonathan Benson (JB) has been with Mahoney for nearly 20 years, nine of them as Head Pro.

Mahoney was built in 1976, the third of the city’s five courses. The par 70 course boasts some of the most challenging par four holes in the city, and as JB says, “is more difficult than some golfers think!” Its large, fast greens make for great playing conditions and multitude of trees present a challenge for every golfer.

JB loves the city’s approach to running its golf program, allowing pros to work as independent contractors within specific parameters. He also has the freedom to hold course-hosted golf events to engage golfers and the Lincoln community at large, getting them to the course for a day of fun.

The challenge

When JB and his predecessor launched Mahoney’s first event, the Mahoney Masters, they did all the prep work manually, taking registration and credit card information over the phone or in-person when a golfer would stop in the pro shop (and hoping the information was written down correctly) and tracking it all on a big, single access spreadsheet. Leading up to and on event day, they would spend 15 or more hours creating scorecards and cart signs, not to mention the time spent flighting results and breaking ties by hand.

All this manual work came with major challenges that took up valuable staff time. What’s more, it was often difficult to collect payment upfront. “When our staff would expand over the summer to 15 part-timers that worked the pro shop, it was a big problem to make sure they took payments when someone registered,” JB says. “We dealt with a huge number of no-shows without prepayment, sometimes up to 20% of registered golfers,” he says. He needed a tool to scale the course’s events while saving his staff time and effort.

The solution

A part-time staffer at Mahoney, Frank Cuddy, was also interning at GolfStatus and mentioned how its tournament management software would be helpful for managing tournament signups. “My first reaction was, ‘you mean I don’t have to do this over the phone?’” JB laughs. GolfStatus was a perfect fit for JB and his team, with robust enough features to streamline event prep but simple enough any staff can jump in and find the tools and information they needed.

“I haven’t seen any part of GolfStatus that I don’t like,” JB says. “We can spend two hours prepping for an event instead of 15. The support we get from GolfStatus is great.”

— JB, Head Golf Pro at Mahoney Golf Course

the results

No More Manual Signups

The online registration feature is what first drew JB to GolfStatus. “We were spending so much time on the phone, so anything that can cut down on that is huge,” he says. Online registration changed all that. “Everything is online these days so it makes sense to do this online too,” JB explains. Golfers choose their team packages, skins, and mulligans and pay directly through the website, giving them an increased confidence that their information is handled securely, as opposed to having a staff member write down their credit card information. “Even if someone calls, we now send them to the website to register,” JB says.

JB says having their branding on the event website is an added bonus, and if they have any sponsors for the events, they get great exposure.

Mahoney Golf Course’s event website for the Mahoney Masters, held every April.

easy communication

JB uses GolfStatus’ messaging feature to promote each event to past participants and other avid golfers in the area, which has helped Mahoney’s events grow significantly. He’s also able to easily share updates, the day’s itinerary, and other reminders without having to hunt down golfer emails and pulling them into a different platform. “I love being able to communicate with teams leading up to the tournament,” JB says.

More Golfers, More Events

The Mahoney Masters is a two-person scramble held the Saturday of Master’s week. In its first few years, the event attracted 60 to 80 golfers. But once JB started leveraging GolfStatus, the tournament regularly fills with 160 players. “We didn’t fill events until we started partnering with GolfStatus,” JB says. “Being able to promote tournaments online and have golfers register online has been amazing for our golf course.”

“We didn’t fill events until we started partnering with GolfStatus,” JB says. “Being able to promote tournaments online and have golfers register online has been amazing for our golf course.”

— JB, Head Golf Pro at Mahoney Golf Course

The success of the Mahoney Masters led JB to add three additional course-hosted events powered by GolfStatus:

• Mahoney North Side Scramble, a one-day four-person scramble

• Mahoney Open, a two-person scramble the week of the U.S. Open

• Mahoney Fantasy Football Scramble, which plays on fantasy football points

This slate of tournaments is great from a business perspective. It gets golfers to the golf course with guaranteed rounds and cart rentals and boosts sales across the golf course: food and beverage, merchandise, and gift certificates.

Printouts, Flighting & Tiebreakers

Automating the time-consuming aspects of a golf event is a huge advantage of using an online event management platform. Golfer information is easily accessible in the software’s backend, where JB and any of his staff can access it to make team pairings and hole assignments quickly and easily.

Before GolfStatus, custom printouts were a major time suck. “We would have to type everything into Excel and into a template, which took a long time and often had errors because we had to decipher handwritten golfer information,” JB says. Now, “we can do it in minutes!” Professionally formatted cart signs, scorecards, and alpha lists are auto generated—all staff has to do is click print.

Mahoney is starting to lean into live scoring a bit more. Teams record and submit their scores via the GolfStatus mobile app, which syncs to live leaderboards in real time. Not only does live scoring let golfers see current standings, but it’s also a time-saver when it comes to finalizing the tournament results. “I don’t have to type in the scores, they’re all there,” JB says. The software will flight the results and break ties automatically—with the ability to manually change them if necessary—so they don’t have to rifle through paper scorecards. “We’re able to announce results, award prizes, and get people done faster than ever.”

Golfstatus for every golf event

Golf facilities like Mahoney Golf Course benefit as much from GolfStatus’ tournament management tech as event organizers. Facility staff and the planning team can share access in GolfStatus’ backend to manage golfer and sponsor information, finalize team pairings and hole assignments, and save time from start to finish. Want to learn more about how your organization or golf facility can save time and raise more money with GolfStatus? Hit the button below to get in touch!

Once you’ve gotten a new golf tournament up and running—which is no easy feat—it can be tempting to simply cruise and maintain the status quo. But in order to grow your event into its second year and beyond, tournament organizers must find ways to keep golfers and sponsors coming back year after year. These 10 strategies can help.

1. Get Online

If you haven’t before, get your tournament online. A web-based golf event management platform saves you a ton of time and gives you tools to plan, manage, and execute a professional, lucrative event. Leverage an event website to easily promote your tournament, collect registration, onboard and recognize sponsors, and more.

Using digital channels for your golf tournament, especially an event website, is a great way to grow the event.

2. Expand the Event

This can be scary, especially if it comes with added expenses, but might be the key to scaling your tournament. Depending on the type of event and the capabilities of your golf facility, you might add an additional course, round, day, or accompanying event (such as a post-golf banquet or auction). This approach works best if you typically have a waitlist for your tournament or most of your teams are committed to sponsors and you’d like to open it up to other supporters. Do a cost-benefit analysis before you take the plunge!

3. Make it Memorable

Look for ways to build even more fun into the event. And lucky for you, many elements that make a tournament memorable also bring additional fundraising opportunities to the tournament. Exciting add-ons like on-course entertainment, golf tournament games, and contests are great ways to have an impact. Charge a nominal fee to participate in these add-ons, but don’t nickel and dime people. Consider selling a super ticket or wristband that provides entry or participation in each event for a flat price. Folks will remember the fun they had and come back in subsequent years.

Adding games to your golf tournament makes it even more fun and memorable for golfers and sponsors.

4. Boost Your Marketing

Definitely start your marketing efforts with past participants, sponsors, and anyone on the previous year’s waitlist, giving them the first shot at registering or purchasing sponsorships. Boost your marketing efforts in order to broaden your audience and spread awareness about your organization and cause. Leverage social media, partner marketing, sponsor promotions, and email campaigns to reach new folks. Consider an early bird registration period to create a sense of urgency and encourage golfers and sponsors to commit to your tournament.

5. Live Score the Tournament

Live scoring gives your tournament another level of engagement with golfers and sponsors. Golfers love to see where teams stand throughout the day on the event’s live leaderboards and you can use it as a call-to-action for folks to donate. Share leaderboards on social media so all your supporters can follow along. You’ll also give sponsors broader exposure with their logo in the live scoring app.

Live scoring via a mobile app keeps golfers engaged throughout the event and lets spectators follow along online.

6. Focus on Sponsorships

Sponsorships are where your tournament will bring in the bulk of its dollars. If your tournament regularly sells out, don’t be afraid to raise prices a bit. Talk directly with prospective sponsors to determine how your tournament can help them meet their goals, whether it’s straight up exposure, engaging with golfers, or something else. Identify new sponsorship opportunities—if you can put a logo on it, you can sell a sponsorship, so don’t be afraid to think outside the box! Including a team in sponsor packages not only adds value, but helps fill your tournament’s field, so price those packages accordingly.

7. Improve Processes

With one or more tournaments under your belt, it’s a good idea to take a look back at what worked, what didn’t, what tasks needed more time and attention, and what things you can omit altogether. Improving your processes lets you be more efficient with planning tasks and better use your time to pitch to sponsors, promote your event, and focus on the overall experience. Fine tune the planning infrastructure you already have in place—event website, graphics, vendors, etc.—to make the next go around less stressful.

8. Streamline & Simplify

Take a critical look at the tech tools you used to plan and execute your event. Did you spend a ton of time managing logins to umpteen platforms? Did you spend too much time bouncing between spreadsheets and tracking checks and receipts? Can all the functions be rolled into an all-in-one golf tournament platform? The lesson here is not to force a square peg into a round hole. Ticketing and event management platforms can’t handle the intricacies of golf tournaments and likely require your team to make time-consuming or complicated workarounds and adaptations. Look for a single software to manage everything from registration, payments, and promotion to hole assignments, sponsor onboarding, and flighting.

Using a golf-specific tournament management platform keeps everything organized in one easily-accessible place.

9. Shake Up Your Planning Team

Don’t force folks off the team if they still want to contribute, but consider bringing in a few new people that can provide a different perspective and connections. Reassign tasks if people are interested in spearheading a different portion of the tournament.

10. Garner Feedback

Make a point to chat with golfers and sponsors to get their immediate impressions of the tournament, then consider sending a quick survey in your post-event communications to ask them for additional feedback on the golf facility, format, add-ons, registration fees, what can be improved, what worked well, etc. Listening to participants gives you concrete ways you can make your tournament even better.

Ask your tournament’s golfers and sponsors directly what feedback they have about the event and implement suggestions that will help you scale.

Final Thoughts

One of the best ways to grow your event is to use a golf-specific tool to plan and manage your tournament. You’ll save a ton of time and get additional ways to raise funds, give golfers the best experience possible, and provide more value to your sponsors. GolfStatus can help with all that, and more. Nonprofits, charities, and those planning golf events to benefit one can use GolfStatus at no cost through the Golf for Good program. Click below to learn more and get qualified!

GolfStatus’ golf event management platform powers golf tournaments and events of all types and sizes—even mini golf tournaments.

Leaning on the tournament planning resources available in its online resources library and working closely with the in-house Client Success team, the GolfStatus marketing team planned a brand new mini golf tournament, using the tasks outlined in the golf tournament fundraiser timeline and checklist, to give back to our community and raise money for a local charity. The tournament raised over $9,200 for the Capital Humane Society in our hometown of Lincoln, Nebraska.

A big THANK YOU to our tournament sponsors!

Presenting Sponsor

Sponsors

Golf Ball Sponsor

Dinner Sponsor

Koozie Sponsor

Pin Flag Sponsor

Batting Cage Sponsor

19th Hole Sponsor

Swag Sponsor

Game Sponsor

hole sponsors

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Post-event update

Lessons learned: The to-do list doesn’t stop once the tournament is done! Post-event follow up and engagement with attendees is super important for ensuring a great experience and building momentum for the next year’s event. Using GolfStatus’ messaging app was a simple way to reach out to everyone in one fell swoop to say thank you, provide a final update, and announce that Putt Putt Fore Puppies will be back again in 2024! Once all of the tournament accounting was reconciled, we were able to present Capital Humane Society with a check for $9,208.15 (which was THREE TIMES what we set for an initial fundraising goal).

We worked on these post-tournament tasks in the last month or so:

• ✓  Sent a thank you to all attendees via GolfStatus’ platform
• ✓  Sent handwritten thank you notes to sponsors
• ✓  Provided hole signs to sponsors
• ✓  Updated the event website
• ✓  Reconciled final expenses and income and presented a check to Capital Humane Society
• ✓  Debriefed with the planning committee
• ✓  Renewed with GolfStatus for 2024!

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OCTOBEr Update

We did it! And it was an amazing day. We hit the jackpot in terms of weather—low 80s, plentiful sunshine, and a slight breeze. Set up and check in both went smoothly. People were eager to buy the games package and raffle tickets through the event website, and we raised $1100 the day of the event just in add-on purchases! Best of all, we were able to make a big check presentation to Capital Humane Society for over $8000! We heard from so many golfers and sponsors about how much fun they had and how they hoped we would do it again.

Lessons learned:

• As much as we tried to plan ahead so the week of the event wouldn’t be hectic, there were just some tasks that had to wait until close to the event, such as printing alpha lists and making hole assignments.

• It’s a good idea to avoid mentioning a specific time for post-golf happenings, since the round might take longer than anticipated. We planned an hour for golf, but the round on the Backwoods course (which is significantly more difficult than the Blue course) took close to an hour and half. Those on the Blue course finished in just over an hour, and thankfully were content to mingle, enjoy dinner or a drink, hit the batting cages, and soak in the beautiful weather while waiting for the raffle drawing and awards presentation.

• Having QR codes for folks to buy raffle tickets and the all-in games package made it super easy to do. We also had QR codes to download the GolfStatus app for live-scoring, since we didn’t use paper scorecards. Live-scoring was a big hit, and sponsors loved seeing their logo in the app.

• Giving ourselves plenty of time for setup was helpful—we arrived at Adventure Golf about 12:30 so we weren’t pushed to get everything ready before registration opened at 3:30.

• Running everything through the GolfStatus event website was so helpful in reconciling expenses. Some golfers preferred to pay via cash, but that added a level of complexity for accounting purposes.

• Getting proofs for printed items is imperative to ensure there are no errors and all items are up to our high standards and make sponsors look good. We had some difficulties getting accurate proofs from a vendor, but our persistence paid off and everything turned out fine (though it did add some unnecessary stress).

• We truly couldn’t have done without GolfStatus. From easy registration, instant sponsor exposure, premium sponsorships, and the hands-on help from the client success team, GolfStatus was a key part of our success.

We crossed these last-minute to-dos off of the list in the weeks and days leading up to the event:

• ✓  Held bi-weekly meetings with the planning committee to discuss logistics
• ✓  Re-opened registration for waitlisted teams
• ✓  Created QR codes for golfers to purchase raffle tickets and all-in games and to download the GolfStatus app
• ✓  Created a rules sheet outlining the format and rules for each of the on-course games
• ✓  Assembled pin flags, hole signs, and golfer swag bags
• ✓  Worked with our GolfStatus client success rep to make hole assignments
• ✓  Confirmed and communicated volunteer assignments and committee roles
• ✓  Finalized the event day schedule
• ✓  Wrote talking points for the welcome
• ✓  Pulled together registration table supplies and odds and ends
• ✓  Communicated with sponsors and registrants to remind them of all-in games packages and raffle tickets

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September Update

Lessons learned: Our tournament date is rapidly approaching and we’re in final prep mode. Our promotional push paid off, as we officially sold out the event! It was super exciting to see every sponsorship and team slot sold. As our GolfStatus client success rep had explained to us a few months ago, the majority of teams tend to register in the month or so leading up to the event, and that was the case here. We had a few additional teams inquire about registering after all the slots were filled, so we opened a waitlist. There are currently nine teams on our waitlist, so we’re figuring out a plan for potentially doubling up teams on some holes or even opening the third course at Adventure Golf. As we plan for all the final details and logistics, some of our sponsors have stepped up to provide things like tote bags and swag for player gift bags.

Here are the tasks we accomplished in September:

• ✓  Sold out our teams!!!
• ✓  Opened a waitlist for additional teams
• ✓  Held our monthly tournament planning meeting and set bi-weekly meetings through the tournament date
• ✓  Worked on recruiting volunteers to run games
• ✓  Designed and ordered a bunch of items: sponsor banners, hole signs, pin flags, koozies, and golf balls
• ✓  Checked with Adventure Golf on logistics like A/V equipment and tables
• ✓  Tracked donated game and raffle prizes

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AUGUST Update

Lessons learned: Our summer focus on sponsorships has paid off, as we are officially sold out of sponsor packages! We worked with a couple businesses who were interested in participating in the event to create custom sponsorships, based on their goals and capacities for being part of the tournament. We’re super excited about selling our presenting sponsorship to Sinclair Hille Architects! The presenting sponsorship included GolfStatus’ exclusive Technology Sponsorship. With less than two months to go until event day, we’re working on determining details for on-course games, soliciting in-kind donations for prizes, and most importantly, pushing team registrations. Our team has been posting flyers around Lincoln, reaching out to friends and family who have expressed interest, pushing out email promotions, and utilizing targeted ads and organic social media to get the word out. 

Here are the tasks we accomplished in August:

• ✓  Sold out our slate of sponsorships (shout out to Sinclaire Hille Architects, Ross Eickhoff State Farm, 402 Creamery, Allo Fiber, Raising Cane’s, Luly Motors, Pioneer Greens Dentistry, Nexus Marketing, Amigos/Kings Classic, Vanicek Dental, Yankee Hill Veterinary Hospital, Prairie Dental, Armature)
• ✓  Sold 10 teams
• ✓  Continued posting promotional flyers at businesses around Lincoln
• ✓  Worked on a promotional strategy to drive team registrations
• ✓  Held our monthly tournament planning committee meeting
• ✓  Created a spreadsheet to track volunteers, on-course games, prizes, and donations
• ✓  Started recruiting volunteers to help run the tournament
• ✓  Got to know some of the furry friends available for adoption at Capital Humane Society
• ✓  Continued outreach for in kind prize donations

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July Update

Lessons learned: The team focused on securing sponsorships over the past month, relying on personal and professional connections to reach out to businesses. We’ve heard from a couple of potential sponsors that their charitable or sponsorship dollars have already been allocated for the year, which has reinforced the advice to start sponsor outreach early! We’ve been using our new budget spreadsheet template to track revenue and expenses, which has been helpful to reference, and started outlining volunteer needs and the details of the extra games we’ll have on the course.

Here are the tasks we accomplished in July:

• ✓  Onboarded five new sponsors (shout out to Upland Software, Global Golf Post, Five Nines, Nicki for Nebraska, Allstate Agent Ty Shearman)
• ✓  Sold 11 teams
• ✓  Dropped flyers off at businesses around Lincoln to promote the tournament
• ✓  Held our monthly planning committee meeting
• ✓  Got to know some of the furry friends available for adoption at Capital Humane Society
• ✓  Continued sponsor outreach and asks for prize donations
• ✓  Selected a photographer to capture images of the event

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June Update

Lessons learned: While we were initially discouraged about the lack of team registrations thus far, we’ve discovered that folks are interested in playing in the event—they just don’t want to commit this far out from the tournament date. Our Client Success team assures us that most team registrations occur within 30 days of the event, and since our tournament isn’t until October 20, we’re still in good shape. That being said, we’re continuing promotion to keep the event on people’s radars and hopefully drive some early registrations and sell additional sponsorships.

Here are the tasks we accomplished in June:

• ✓  Finalized a promotional flyer
• ✓  Held a monthly committee meeting
• ✓  Sold an additional sponsorship (thanks Vanity Fur)!
• ✓  Determined on-course games
• ✓  Added a registration package for on-course games to the event website
• ✓  Continued to reach out to potential sponsors
• ✓  Continued promotion on social media

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May Update

Lessons learned: It was exciting to put on the finishing touches and launch our event website! GolfStatus’ platform made it easy to add graphics, customize verbiage, and set a donation goal. We also worked with Cash, our Client Success rep, to add watch emails so members of our planning team are notified whenever someone registers a team, makes a donation, or purchases a sponsorship. A custom form was added to each registration package to collect preferences on which golf course folks want to play (Adventure Golf has three courses, one of which is definitely more challenging!). We knew that the software was easy to navigate, but have now experienced it firsthand! Now we shift our focus to promoting the tournament and approaching potential sponsors.

Here's what we did in May:

• ✓  Held our monthly planning committee meeting
• ✓  Finalized and launched our event website.
• ✓  Sold our first two sponsorships. (shoutout to 402 Title Services and Certified Piedmontese!)
• ✓  Had our first team register.
• ✓  Finalized team registration costs.
• ✓  Sent our first promotional email.
• ✓  Started working on a tournament flyer.

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April Update

Lessons learned: Divvying up the labor has helped keep planning moving forward at a brisk pace. Monthly committee meetings have been a great checkpoint and opportunity to brainstorm and bounce ideas off of each other. Each planning committee member took ownership of a sponsorship package and determined costs, pricing, and benefits, and will also take point in selling the sponsorship.

At this point, we have two of the three courses booked at Adventure Golf, but are working to price sponsorships so they’re still profitable if we need to scale up to include all three courses (which would be a great problem to have!).

We crossed these items off the to-do list in April:

• ✓  Field trip to Adventure Golf to scope out the courses’ layout and where we can place signage, registration, tables, etc.
• ✓  Added imagery and custom text to the event website.
• ✓  Finalized the tournament logo (and it’s super cute!).
• ✓  Finalized sponsorship packages.
• ✓  Finalized team registration costs.
• ✓  Added details to the budget worksheet to track income and expenses.
• ✓  Started fleshing out a promotion schedule to implement once the event website is launched.

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March Update

Lessons learned: As a first-year event, we’re creating and documenting processes as we go. Without past years’ experiences to draw from, it’s necessary to make educated guesses on a number of components, like fixed costs, expected revenue, sponsor packages, or the number of participants. We also don’t know what we don’t know, but have found that GolfStatus’ online resources and our Client Success team are filling in the gaps. Cash, our dedicated rep, is essentially an extra planning committee member, sharing his experience and expertise.

The good news is that we’re ahead of the game with planning. Cash shared that most tournaments open up registration 60-90 days out from the event date, and we’re on track to open registration sooner than that timeframe, once we determine some details about format and further flesh out sponsorship packages. Our committee members, like most golf event organizers, are trying to balance planning tasks with our full-time jobs and lives.

Here are the tasks we tackled in March:

• ✓  Finalized a date and locked it in with Adventure Golf (October 20!)
• ✓  Divided up sponsorships among committee members
• ✓  Received an education session from our GolfStatus Customer Success rep
• ✓  Worked on a draft of our event website
• ✓  Submitted fundraiser information to name Capital Humane Society as a beneficiary
• ✓  Started working on the tournament logo
• ✓  Started brainstorming promotion ideas
• ✓  Created a budget tracking spreadsheet
• ✓  Started creating a budget
• ✓  Practiced our putting skills (we do this a lot)

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February Update

Lessons learned: Even with a mini golf tournament, there are a lot of moving parts and important things to consider, but the checklist has kept us on task. We’re finding a lot of fun possibilities for a mini golf tournament in terms of add-ons, sponsorship options, and games. After discussions with the planning committee, the original tentative event date needed to be reconsidered due to a conflicting event—which is why it was important to loop the entire team in to help consider decisions from all angles.

Here’s what we accomplished in February:

• ✓  Finalized the planning committee
• ✓  Set dates for all remaining committee meetings
• ✓  Reviewed pricing options for facility rental
• ✓  Revisited potential event date options
• ✓  Brainstormed sponsorship and package ideas
• ✓  Determined a tournament name (Putt Putt for Puppies)
• ✓  Narrowed down a list of local animal-related beneficiaries
• ✓  Reviewed several GolfStatus client mini golf events and websites
• ✓  Started creating a budget
• ✓  Practiced our putting skills (again)

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January Update

Here’s what we did in January:

• ✓  Set a tentative event date in October 2023
• ✓  Checked local event calendars for conflicts
• ✓  Met with the golf facility (Adventure Golf Center in Lincoln, Nebraska)
• ✓  Received a GolfStatus demo
• ✓  Brainstormed event ideas with the planning team and our GolfStatus Account Manager
• ✓  Practiced our putting skills

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An offhand comment about a golf tournament in a group text among Adam Sedivy’s friends was the spark for raising over $22,000 for the Cystic Fibrosis Foundation. Adam’s son, Brantley, was diagnosed with cystic fibrosis as a newborn. The longtime friends are all avid golfers, and in a group chat, someone jokingly suggested that they put together a golf tournament. As time went on, the joke became serious, and it turned into the Brantley’s Buddies Golf Classic.

Cystic fibrosis is a genetic disorder that affects the lungs, pancreas, and other organs. The Cystic Fibrosis Foundation says that close to 40,000 kids and adults in the U.S. are living with cystic fibrosis. “Brantley is a great kid and such a trooper when it comes to all the medicines and treatments he’s on,” says Adam. Cystic fibrosis is a progressive disease, but thus far, Brantley is taking it all in stride.

Adam and Brantley Sedivy

“We all love to golf and decided we could do it for a good cause,” says CJ Barone, a member of the Brantley’s Buddies board. “We kept thinking, ‘why not us?’ We had nothing to lose and everything to gain with a tournament.”

In April of 2022, the group, consisting of Adam, Brantley’s mom Logan, CJ, Dylan Frank, and Garrett Riley, officially started planning for their first annual event for November. While Dylan has been a PGA Pro at several golf facilities in the area and has experience with golf tournaments, the rest of the group wasn’t sure where to start. They stumbled upon a website for a local tournament in North Carolina that used GolfStatus. “We were originally going to find a way to build our own website for the tournament, but then we found GolfStatus,” says Adam.

TECH DRIVES SUCCESS

Brantley’s Buddies qualified to use GolfStatus’ tournament management software at no cost through the Golf for Good program since it was raising money for a 501(c) nonprofit in the Cystic Fibrosis Foundation. GolfStatus gave the group an easy way to consolidate everything they needed all in one place—registration, sponsors, teams, hole assignments, and payments. “Especially as a group of guys who hadn’t done this before, it was nice having everything in one central location that we could all access when we needed to,” says Dylan. Adam says having a singular place to collect and hold funds just for the tournament was especially helpful.

Because the tournament was just starting out, the planning group wasn’t sure what kind of sponsor or golfer interest they would see right off the bat. But the tournament was an instant draw, thanks to the support from the surrounding community. “We sold out our teams in just over three weeks, which was incredible,” says Adam. He says they utilized online channels to promote the event, and the interest was very organic. Because they had a GolfStatus event website, they skipped printing flyers or mailers, and used online channels like social media, email, and word of mouth to drum up interest.

An event website made it simple for Brantley’s Buddies to promote the tournament, collect registrations, and sell sponsorships.

Sponsorships had similar success, with the team tapping into their networks to reach out to local businesses and some corporate sponsors. Brantley’s Buddies took advantage of GolfStatus’ exclusive Technology Sponsorship, building it into the title sponsor. They sold a pin flag sponsorship and purchased GolfStatus’ hole-in-one contest package, building the cost into the Par 3 sponsorships. In-kind sponsorships were just as important. Food for the tournament was donated in exchange for a sponsorship, along with silent auction items.

The tournament also utilized GolfStatus’ hassle-free live scoring to track scores for the round. They sent emails ahead of the event reminding golfers about the live scoring feature and asking them to download the free GolfStatus app ahead of time. Most teams used it to submit their scores, which made finalizing the tournament’s results easy and efficient.

Adam says having the right people involved was a huge part of the tournament’s success in its first year. They leaned on each person’s individual strengths to make the tournament happen—from organization, sponsor sales, promotion, and the golf specifics—combined with the infrastructure GolfStatus provided. “GolfStatus helped us find ways to make the tournament so much more professional than we ever could have dreamed out of the gate,” says CJ. “It gave us the platform to be able to raise money for our buddy’s kid and propelled us to success.”

GOLFING FOR GOOD

Every cent raised from the tournament—around $22,000—went directly to the Cystic Fibrosis Foundation. Adam says the Foundation has been so helpful during their family’s journey and they wanted to contribute to finding a cure. The organization also provides counselors, parent and family groups, and a variety of resources on topics like day-to-day patient care and understanding hospital bills.

The Sedivy family: Mom Logan, dad Adam, big brother Rylan, Brantley, and Fosters the Australian shepherd

The Foundation sent a team to the golf event, where they set up a booth on the first hole and mingled with golfers, passed out materials, and helped bring awareness and connect people to the cause. “They’ve been a great partner, and we’re excited to have them at the event again this year,” Adam says.

building momentum

Brantley turned four this year and started taking golf lessons, so naturally he’s excited to be back on the course at this year’s tournament. And now that they have one year of planning under their belt, Adam and the rest of Brantley’s Buddies are bringing the excitement and momentum from the inaugural event into its second year. In addition to expanding the silent auction, they’re bringing in GolfStatus partner BackSwing Golf Events for a closest to the pin contest on a par three hole, both to drive additional dollars and make the tournament more fun and exciting.

Adam Sedivy, CJ Barone, Dylan Frank, and Garrett Riley

The 2023 tournament sold out in just two weeks, with much of the 2022 field returning for the second year. Because of the high interest and community support, they were able to raise sponsorship pricing to drive more revenue and an even bigger donation to the Cystic Fibrosis Foundation. They’re also applying for 501(c)(3) status for Brantley’s Buddies as an official nonprofit organization so they can do even more to raise funds and awareness for cystic fibrosis.

Brantley’s Buddies are once again leaning on GolfStatus to help streamline planning and tournament execution. After a successful first year, it was a “no brainer” to continue to use the software. “GolfStatus was a game changer for us,” says CJ. “We probably said no less than 20 times throughout planning, ‘thank goodness for GolfStatus!’”

Qualify for Golf for Good

Nonprofit organizations and third parties (like Brantley’s Buddies) planning golf tournaments to benefit one can qualify to use GolfStaus’ tournament management tech at no cost. Save time with built-in automations and time-saving tools, and raise even more money with fundraising tools and exclusive sponsorships. Plus, take advantage of GolfStatus’ in-house client success team to coach you every step of the way. Click below to learn more and get in touch with the GolfStatus team!