GolfStatus’ golf tournament websites have been completely revamped, with new enhancements that give nonprofits advanced tools to streamline golf event management, engage participants, and boost fundraising efforts.

The updated site design reflects feedback and input directly from our clients and our commitment to continued innovation and improvement to help nonprofits raise mission-critical funds through golf. The new look was rolled out to all event websites powered by GolfStatus on January 20, 2025, and includes:

• A clean, inviting interface. GolfStatus’ mobile-friendly websites engage site visitors and prompt action, whether it’s to register a team, purchase a sponsorship, or make a donation. A continued focus on mobile ensures organizations have the ability to collect funds from anyone, anywhere, anytime.

• User-friendly navigation. The new look provides visitors with a more organized and consistent layout, clearly labeled buttons, and easy exploration throughout the site.

• More opportunities to tell your story. The updated design gives tournament organizers even more space and options to share your cause through imagery, text, and video. Site updates can be made quickly and easily in the software’s back end.

• Additional sponsor exposure. Sponsors enjoy increased visibility on the site’s home page that adds value to sponsorship packages.

• Improved checkout experience. Registrants, sponsors, and donors will enjoy a more streamlined and intuitive checkout experience. A new page footer helps guide users through the registration process, showing them what information they need to complete before they can move forward in the process.

• More visible donation calls-to-action. Organizations can take advantage of additional donation calls-to-action, specifically once registration for the event has closed, to further boost tournament revenue.

These updates complement the core functionality of GolfStatus’ event websites, designed with fundraisers in mind, that save time and offer revenue-boosting opportunities:

• Online registration and donations with secure payment processing

• Easy tournament marketing and promotion

• Simple sponsor onboarding and premium digital exposure

• Professional live leaderboards

• The ability to quickly share tournament information and updates

As usual, GolfStatus’ in-house, responsive support team is available to help tournament organizers navigate the site’s updates and answer any questions with live support seven days a week.

get a free event website

Nonprofits can qualify for a free event website and no-cost access to GolfStatus’ suite of tournament management solutions through the Golf for Good program, a give-back initiative that supports organizations using golf to do good. Tournament organizers can book a demo with GolfStatus’ team to learn more and get qualified for Golf for Good or to get started in the software on their own.

Sponsor support is more important than ever for charity golf tournaments. As events evolve to meet participant and sponsor expectations and address logistical challenges, traditional sponsorships may no longer be enough.

Enter digital sponsorships—they’re adaptable, professional, low-risk, flexible, high-value, and easier to implement than you might think. Here’s how you can use digital sponsorships to elevate your charity golf tournament and deliver maximum value to your sponsors.

THE VALUE OF DIGITAL EXPOSURE

Digital exposure offers your tournament’s sponsors an innovative way to engage with your audience that boosts each sponsorship's ROI. They also offer a great deal of convenience and flexibility for event organizers.

• No overhead costs. Digital sponsorships don’t require the production of any physical materials, making them incredibly cost-effective and environmentally friendly. You won’t have to worry about meeting production deadlines or the extra stress of ensuring on-time delivery.

• Adaptability. If your tournament date, format, or location change, the digital exposure built into your sponsorships can easily pivot to fit the updated plan.

• Extended visibility. Digital assets like event websites, live leaderboards, and mobile apps ensure sponsors remain front and center for the duration of your event and beyond, guaranteeing additional impressions for the sponsor’s brand.

• Added value. Digital sponsor exposure can—and should—be built into every sponsorship package, adding additional value for sponsors and improved fundraising outcomes for your nonprofit.

• Plug and play. With the right event management software, when sponsors purchase a package via your online registration site, the sponsor’s logo should automatically populate into the appropriate locations in the platform, saving organizers time and effort.

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PRO TIP:

When making your sponsorship pitch, highlight the value and reach of digital exposure. The additional value and impressions they’ll get as a sponsor of your tournament helps make it an easy sell.

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digital sponsorship options

To take advantage of digital sponsorship exposure, you’ll need an event management tool that has such capabilities baked in. Look for an option that provides multiple touchpoints across the platform, giving sponsors broad visibility to your tournament’s field, including:

1. Event Registration Website Exposure

A robust event registration website is the main hub for marketing your tournament. When you share the site’s link across your digital channels—email, social media, direct outreach—and print channels (using a QR code to link directly to the site), sponsors get exposure with every click. The registration interface should include the ability for sponsors to upload their logo and messaging, giving them instant visibility on the site and eliminating the need for tournament organizers to spend time procuring assets from sponsors.

GolfStatus’ exclusive Technology Sponsorship offers premium visibility across the platform, including on the home page of each tournament’s event website.

2. Digital hole sponsorships

Your event management platform should include a complementary mobile app for live scoring. Not only does live scoring keep golfers engaged throughout the tournament, but it opens the door to sell digital hole sponsorships. Each time a player logs their score, sponsor logos or messages can be displayed, creating frequent, high-impact touchpoints. You have the option to sell digital hole sponsorships as a standalone option, or combine digital hole sponsor exposure with your existing hole sponsorships. Either way, sponsors benefit from added value and engagement.

3. live leaderboard sponsorships

Live leaderboards, much like a mobile scoring app, keep participants and any online spectators engaged while offering premium exposure for sponsors. These leaderboards can and should be shared via email, social media, and newsletters, driving additional visibility for the sponsor and your tournament. The leaderboard sponsorship offers ideal exposure and should be sold at a premium. Once the round concludes, you might use the final leaderboards as an opportunity to make a donation ask—invite them to make a donation that matches their final score (if their team recorded an 84, they would donate $84). Make sure live leaderboards include a donation option to make it easy for folks to make a gift, amplifying the tournament’s fundraising outcomes.

Live leaderboards and mobile scoring apps offer additional digital sponsor exposure and boost the value of sponsorship packages.

4. Mobile engagement

The mobile channel offers the chance for sponsors to reach players with yet another touchpoint. Look for a golf event software that lets you offer sponsors the opportunity to send timely, personalized messages or to offer giveaways through the live scoring app. These targeted interactions can significantly boost sponsor satisfaction and engagement—and the likelihood they’ll return in subsequent years.

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PRO TIP:

When reporting to your sponsors after the golf event, include links and screenshots of the digital exposure your tournament provided.

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WHY SPONSORS LOVE DIGITAL EXPOSURE

While signage, banners, and other sponsor recognition mediums certainly have their place, digital sponsorships provide unparalleled benefits, including:

• Enhanced brand visibility. Through mobile apps, websites, and leaderboards, sponsor logos and messages reach broader audiences over a longer time period. As soon as a sponsor commits and their logo appears on your event website, the sponsor starts earning impressions with every site visit.

• Targeted engagement. Sponsors have the ability to interact with participants at key moments throughout the round. Whether it’s through push notifications from high-dollar sponsorships or hole sponsor logos when a team enters their score in the live-scoring app, sponsors get engagement that’s second to none.

• Shareable support. Sponsors can share the link to your event site through their outreach channels, demonstrating to their audiences how they’re supporting the community by being involved with your tournament.

• Onboarding is simple. The actual process of becoming a sponsor is easy—sponsors browse your available packages, see examples of exposure, and purchase their package right on the site. There’s no need for time-consuming back and forth, removing barriers and making it simple for sponsors to commit and focus on maximizing their investment.

• Enhanced professionalism. Above all, you want to make your sponsors look good. Digital exposure provides a level of professionalism that other forms of exposure simply can’t match.

Live leaderboards not only give your tournament a professional look and feel, but they offer a top-tier digital sponsorship opportunity.

Final Thoughts

Supporters want to know their contributions are going toward meaningful impact. Leveraging digital sponsorships ensures more dollars go directly to your cause, boost the value of sponsorship packages, and unlock new opportunities for your tournament’s success. Start by exploring golf event-specific event management options that offer digital sponsor exposure, attractive event websites, live scoring and leaderboards, and other tools to help you raise the most money possible for your mission.

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hit the easy button with Golfstatus

GolfStatus’ full-service golf event management platform simplifies the implementation of digital sponsorships. It’s designed to help organizations of all sizes save time and resources while delivering premium sponsorship opportunities and a great overall experience. Plus, through the Golf for Good programs, nonprofit organizations can access this technology at no upfront cost.

Hit the Easy Button With GolfStatus

Book a Demo Today

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When it comes to player gifts at charity golf tournaments, getting it right can significantly enhance the participant experience and leave a lasting positive impression of your nonprofit. But what makes a gift great? And what should you avoid? Drawing on feedback from GolfStatus app users—golfers who regularly play in charity golf tournaments—and industry insights, here’s a deep dive into best practices, the best and worst gifts golfers have received, and recommendations to ensure your event is up to par.

A custom-branded, high quality head cover makes an attractive, memorable player gift!

Key Considerations & Best Practices for Golf Tournament Player Gifts

• Stay on budget. Great gifts don’t have to break the bank. Thoughtful, practical items often cost less than flashy or trendy products. Keep your gifts commensurate with your registration prices. Bake gift costs into your registration prices or make sure they’re covered by a sponsorship.

• Prioritize practicality and quality. Golfers appreciate items they can use during play or in daily life. These items not only serve a practical purpose but also remind participants of your event each time they use them.

• Incorporate customization. Adding your nonprofit's logo or the event name to gifts transforms standard items into memorable keepsakes that offer lasting reminders of the tournament and your cause.

• Offer a variety of items. Providing a selection of gifts caters to diverse preferences and enhances the overall experience to ensure that each participant finds something they value.

• Leverage sponsorships. Partnering with sponsors to provide player gifts can elevate the quality of items without increasing costs, adding value for participants and strengthening sponsor relationships.

• Consider unique and memorable items. Distinctive gifts can make your tournament more memorable, but ensure these gifts align with your budget and the interests of your participants.

• Plan for raffle and contest prizes. In addition to player gifts, offer attractive raffle and contest prizes to boost engagement and add excitement to the event.

• Gather feedback. After the tournament, ask for feedback from participants regarding the gifts and overall experience to better meet their preferences.

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

Image courtesy of Golfballs.com

the best player gifts

These are the gifts that golfers rave about, cherish, and actually use. They strike the perfect balance of quality, practicality, and relevance to the sport.

• High-quality golf balls. Golfers always appreciate receiving premium golf balls, especially if they’re from trusted brands like Titleist, Callaway, or TaylorMade. Personalized balls with the event logo are even better, serving as both a functional item and a keepsake.

• Branded golf apparel. Apparel such as moisture-wicking polos, performance hats, or lightweight jackets are consistently popular. Golfers value apparel they can wear both on and off the course, particularly if it’s quality and well-made.

• Technology or gadgets. Golf tech like rangefinders, GPS devices, or even a gift card toward such items are unique and highly valued gifts. For lower-cost options, consider phone mounts for golf carts or clip-on speakers.

• Practical accessories. Items like insulated tumblers, golf towels, divot repair tools, and high-quality umbrellas rank highly. These are useful both on the course and in daily life.

• Gift cards. While not flashy, gift cards to the host golf course’s pro shop, local restaurants, or sporting goods stores are almost universally appreciated, giving golfers the freedom to choose something they truly want or need.

• Unique keepsakes. Custom-engraved glassware or framed pin flags or scorecards can serve as a meaningful reminder of the event, particularly for milestone tournaments or events honoring a special cause.

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Pro Tip:
Give sponsors the opportunity to include items in the player gift bags.

Giving sponsors the chance to include branded items as player gifts is a great way to add value. Find out how to incorporate player gifts into sponsorship packages in this free Sample Golf Fundraiser Sponsorship Packages guide!

Get the Free Guide

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the worst player gifts

While the intention behind every gift is good, some items just plain miss the mark. Avoid these gifts that make golfers groan:

• Low-quality items. Cheap golf balls, flimsy tees, or poorly made apparel diminish your tournament’s reputation and their value as a gift—and usually end up in the trash.

• Overly generic merchandise. Generic water bottles or pens with no event branding or connection to golf can often be viewed as uninspired. While functional, they don’t resonate with golfers or bring up memories of the tournament.

• Over-sized or bulky items. Large, heavy items like oversized coolers or clunky golf bags can be a hassle for participants to carry around. Unless you’re offering a larger raffle or contest prize that justifies the bulk, stick to smaller, more manageable gifts.

• Non-golf-related items. While creativity is good, veering too far from the event’s focus of golf can backfire. For example, unrelated gadgets or trinkets may leave golfers scratching their heads.

• Items with no usefulness. Decorative items with no practical use or special connection to your tournament, such as purely ornamental keychains or low-quality paperweights, get a thumbs-down from golfers.

• Incorrect sizing. If gifting apparel, ensure it fits and the style appeals to your audience. Collect sizing when golfers register to ensure you have the proper inventory available.

Golfers wear hats and quarters zips bearing the Brantley’s Buddies logo.

memorable gift examples

Looking for inspiration? Here are some player gift bundle examples gleaned from GolfStatus’ network of golfers:

• Golf combo: A sleeve of high-quality branded golf balls, a moisture-wicking polo, and an insulated tumbler that are co-branded with your nonprofit’s and sponsor’s logos.

• Tech bundle: A clip to hold a GSP unit or rangefinder, a phone mount for golf carts that makes live-scoring easier, and a high-quality microfiber towel.

• Golf basics package: Golf tees, a divot repair tool, a ball marker, and a nice branded golf hat.

• Gift card bonanza: Gift cards to the host golf facility’s pro shop, a local coffee shop, and golf or sporting goods store.

• Cause connection keepsakes: A custom-engraved glass, beer stein, or mug paired with a gift card to a local restaurant and a thank-you note explaining how their participation supports your mission.

• Out-of-the box options: A branded golf club cleaner brush, head cover, and golf shoe bag.

final thoughts

By focusing on quality, relevance, and practicality, your nonprofit can ensure the player gifts at your next charity golf tournament are not just appreciated but celebrated. Thoughtfully selected gifts enhance the golfer’s experience to keep them coming back year after year, elevate your event’s reputation, and remind participants of your organization’s mission every time they use them.

Get started with GolfStatus

No Cost, No Risk

As golf continues to grow in popularity, it’s becoming an essential fundraising tool for nonprofits of all sizes. Technology has made planning and managing golf events more approachable and efficient, even for those who might not be familiar with the sport. As 2024 draws to a close, we’re looking ahead at the trends and predictions for golf fundraising in 2025. Here are eight trends to watch for your 2025 golf event.

1. Partnering with sponsors will be standard

Sponsors increasingly want to be more than just logos on banners; they want meaningful engagement with your golf tournament’s participants. When pitching sponsorships to businesses, work with them to identify their goals for supporting the event and find opportunities for them to achieve the highest return on investment (ROI). That might look like branded booths and activities on tee boxes, special speaking appearances, sharing the tournament’s registration lists, or other opportunities for organic engagement. It will be important for tournament organizers to effectively collaborate with sponsors to ensure both parties meet their goals.

2. professionalism will be essential

Event attendees will expect a polished, professional experience in 2025. From your tournament website to signage, every touchpoint will matter more than ever before. High-quality, consistent event branding from the moment golfers hear about your event and register on your event site to when they receive their post-tournament thank you signal to them that the event is well-run. This professionalism can go a long way in attracting new supporters, retaining donors, impressing sponsors, and encouraging all participants to return in future years.

According to the National Golf Foundation, the female golfer population today is not only growing, it’s more diverse than ever.

3. expect more women to play in your golf event

Females now represent 26% of the golf market—a jump from 19% just a few years ago. This increase in female participation means it’s time to consider how your tournament might better appeal to women. A women’s-only flight or other women-focused offerings can help your tournament stand out, attract more lady golfers, and foster inclusivity in your event’s culture.

4. non-traditional golf events will become more popular

Another significant trend for 2025 is the increased popularity of non-traditional golf events, like mini golf tournaments, TopGolf, or indoor golf experiences. These events are especially appealing for organizations looking to add a second golf event that attracts new audiences, who want to experiment with golf fundraising on a smaller scale, or want a fundraising event with a shorter time frame than a traditional 18-hole tournament. Non-traditional events can also be more budget-friendly, making them an excellent option for organizations looking to diversify their fundraising. What’s more, indoor golf events let nonprofits connect with supporters during the cooler winter months when golf isn’t feasible.

A TopGolf golf fundraiser is an event option that can help nonprofits reach and involve new audiences.

5. golfers will want more than a round of golf

In 2025, expect golfers to crave unique, memorable experiences beyond a round of golf. Including tournament components like flights, cash prizes, on-course games or contests, raffles, or auctions make tournaments more exciting and memorable for participants. Elevated player gifts and prizes, on-course demonstrations, and live-scoring add to the overall experience that set your event apart and create lasting memories for participants.

6. hole-in-one insurance will be a must-have

A hole-in-one contest adds excitement and helps draw players to your event, but having the right insurance in place is essential so your nonprofit isn’t exposed to financial risk. Yes, the odds of a golfer getting a hole-in-one at your tournament remain low (about 12,000 to 1), but holes-in-one do happen and it’s not worth the risk to your organization. Hole-in-one insurance covers the cost of a big prize, like thousands of dollars in cash or high-end golf experience, in the rare instance that a golfer gets an ace. Offering fantastic prizes with the reassurance of insurance protection can help you confidently advertise this fun tournament add-on.

the ultimate guide to hole-in-one contests

Get the ins and outs of a successful hole in one tournament in this free guide! Download now to get comprehensive insights and actionable advice for nonprofits looking to incorporate a hole-in-one contest into their charity golf tournament.

Get the Guide

7. sponsors will want to show off their support

Sponsors in 2025 will look for opportunities to showcase their involvement with your cause, not just at the golf tournament, but also online and across their networks. Think through how you’ll work with sponsors to facilitate this—consider co-branding social media posts or creating shareable content for sponsors to post on their channels. These partnerships can increase visibility for both the sponsor and your event while aligning with each other’s goals to give back to the community.

8. team planning will drive success

Gone are the days of a one-person show organizing a golf fundraiser. The most successful events will be those organized by a team with a clear division of responsibilities. By involving multiple planning team members, you’ll ensure that all details are well-managed, from sponsorship outreach to volunteer coordination. Team planning can lead to a smoother experience for everyone involved and help create a stronger, more collaborative event environment. Plus, no one gets burnt out handling every task.

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final thoughts

By keeping these 2025 golf fundraising trends in mind, next year’s golf event will better resonate with participants, deliver value to sponsors, and boost your nonprofit’s fundraising potential. Using golf event management technology can make it even easier to achieve these goals, saving you time on administrative tasks, simplifying registration and payments, and providing tools to engage sponsors and participants. With streamlined technology and a focus on unique experiences, your nonprofit can host a golf fundraiser that raises more money and leaves a lasting impression on everyone involved.

Make Your 2025 Golf Event the Best One Yet!

Get Started with GolfStatus at No Cost

GolfStatus meets tournament planners where they are, both in terms of planning status and their desired level of interaction with our team. To that end, we’re excited to roll out a new function that gives users who don’t want to wait for a product demo the ability to get started in the software right away.

Tournament organizers simply fill out the demo request form and follow the instructions provided via email on how to create a GolfStatus account, explore the software, and create a tournament on their own.

This option is great for folks who might be in a time crunch to launch their tournament’s registration, those who are happier exploring a platform independently instead of listening to a demo, or individuals who just can’t wait to get started. The platform will use the information provided in the demo form to create an organization and auto-populate basic tournament information. Once you create an account, you’re free to explore the platform and its capabilities!

It’s important to note a few necessary steps you’ll need to take after the tournament is created in GolfStatus to get it live and ready to accept golfer and sponsor registrations:

1. Create or add a round

At this point, you’ll enter your tournament’s format, date and time of the tournament, type of start (shotgun or tee time) and golf facility information to further flesh out the tournament’s details.

2. Set Your Tournament Status to Active

Now you’re cooking! Setting your tournament to active means it will appear in GolfStatus’ tournament listings and you’ll be able to sell packages once they’re created.

3. Update the Event Site Homepage

The event website is where you tell your story, so customize it with content, imagery, and media. Share what your tournament is raising money for, share photos or videos of your nonprofit’s impact, and explain to prospective participants what they can expect from the event.

4. Create Custom Team & Sponsorship Packages

Develop packages based on your event’s unique needs and goals! Common package types include team or individual golfer registrations, various sponsorship packages, and add-ons such as mulligans, dinner tickets, on-course challenge entry, or raffle tickets.

5. Explore Tools to Raise More Money

Maximize your tournament’s fundraising potential by learning more about GolfStatus’ revenue-driving opportunities, such as the Technology Sponsorship, Pin Flags, and Hole-In-One Contests. Browse the GolfStatus Marketplace for add-ons from trusted vendors and partners or purchase add-ons from the Revenue Enhancements tab in the software.

6. Connect with GolfStatus’ Team

It’s time to make sure all your i’s are dotted and all your t’s are crossed before you go live! Email the support team, use the chat bubble at the bottom right in the software, or book a meeting with an account manager to connect. Check in with them as much or as little as you like!

prefer to get a demo?

Of course, our team is happy to provide a demo that highlights how GolfStatus can help you hold your best golf event yet. You can book a quick 15-minute call or a full demo with one of our knowledgeable account managers, then work directly with a dedicated client success rep who can walk you through the software’s backend and provide coaching for a successful tournament.

You can choose your own path in how you work with GolfStatus. Click the button below to get started!

Technology has transformed the way nonprofits and other organizations plan and execute charity golf events, by streamlining processes, increasing participant engagement, and raising more money for important causes. But for many nonprofit organizers, implementing new technology for your golf tournament may require approval from superiors or a board of directors. If you’re in this boat and ready to jump on board with time-saving tech, here’s how to successfully get buy-in from decision-makers.

1. Identify the problems technology will solve

Before getting into the weeds of the features and benefits of the tech platform, start by framing the conversation around the problems it will solve for your tournament and the planning team. Are you spending a ton of time manually processing registrations and payments? Are you bouncing between siloed tools and platforms that create cumbersome processes? Are you spending more time sending payment receipts than promoting your tournament or connecting with sponsors? Is it difficult to communicate with and engage participants?

Example:

“We’re currently manually processing tournament registrations and payments, which takes significant time and leaves room for error. Using a golf-specific event management software would automate this process, giving staff more time to focus on selling teams and sponsorships.”

2. highlight how technology boosts efficiency & revenue

A solution that increases efficiency and revenue from your golf tournament is sure to get the attention of decision-makers! Explain how a tool that’s built just for golf events can help increase the overall impact of your charity golf tournament by:

• Saving time. Automate repetitive tasks like registration, payment processing, donation receipts, registration closing dates, and more.

• Increasing engagement. Tech that includes communication tools and solutions like live leaderboards offer increased engagement with golfers and sponsors, which creates a stronger connection to your nonprofit’s cause.

• Raising more money. The right tech platform brings opportunities to drive revenue, like online donations, a round up feature at checkout, exclusive sponsorships, premium digital exposure, and add-ons.

Example:

“Golf event management software can save our planning team 40 hours or more and help bring in an extra $4,000 or more in additional revenue.”

3. share real-world examples from other nonprofits

Nothing drives home how well a tool works than showing how your peers have benefited from it. Show decision-makers how other nonprofits and events have successfully adopted tech for their golf events and the positive ROI they experienced. Seek out case studies, talk to other golf tournament organizers, or look at online reviews (such as Google or Capterra) to help make your case.

Example:

“The Golf Fore Kids Classic cut their administrative time in half by using golf event management software and sold out their sponsorships thanks to the extra digital exposure provided by the platform.”

4. provide a cost-benefit analysis

Many boards or leadership teams will likely have concerns about the cost of implementing a new technology—both in terms of the cost to use the software as well as staff time spent learning to use it. Prepare a cost-benefit analysis that outlines upfront costs, any additional fees or estimated costs, and the projected benefits to help alleviate financial concerns. Compare all costs to the potential revenue increase and savings on time and effort.

Example:

“The golf event software I’m exploring comes with no upfront cost and minimal processing fees, which we can pass along to golfers and sponsors. There’s no risk to us to try it.”

5. demonstrate how tech enhances the tournament experience

Your organization’s decision-makers will likely be interested in how any technology will impact tournament participants and the overall experience. Demonstrating how it will improve the experience for golfers, donors, sponsors, and volunteers is a key part of getting their approval. For instance, golfers and sponsors expect online registration with secure payment processing and a simple checkout process. Other experience-enhancing features might include live scoring and leaderboards, online donations, and a donation tracker.

Example:

“Golfers and sponsors will have a better experience with online registration, live scoring, online donations, and digital sponsor exposure, which increases the likelihood that they’ll come back year after year.”

6. Get them to see a demo or explore the software

The best way to convince your team? Let them see it in action! Book a quick demo so they can ask questions firsthand or share access to the software so they can explore it on their own terms. Either way, they’ll see the platform’s benefits and capabilities to ease their concerns about making the jump to a new tool.

Example:

“We can schedule a quick 15-minute call with an account rep to go over the highlights of the software and you can ask questions and have your concerns addressed.”

7. overcome red tape & bureaucratic hurdles

In many organizations, even the most beneficial changes can face obstacles due to red tape or bureaucratic processes. While it can be frustrating, you can take steps to navigate these challenges:

• Anticipate blockers. Understanding the processes will help you prepare for approval, particularly if multiple departments are involved. By identifying delays ahead of time, you can proactively account for them. These might include legal compliance checks, approval from finance or accounting, and a sign off from IT.

• Get the buy-in of key stakeholders. Decisions can be delayed when certain leaders aren’t fully on board. Talk with the necessary individuals or departments ahead of time to explain the benefits and address any concerns at the outset.

• Create a clear implementation plan. Provide a step-by-step plan with timelines and how the tech will be integrated with minimal disruption in the day-to-day operations and the overall tournament flow.

• Address concerns head on. Change can be scary, so think through potential objections and offer clear solutions that address concerns about switching to a new tech tool for your golf event.

• Be patient—but persistent. Overcoming red tape is an exercise in patience, but also in following through. Find a balance between keeping the tech proposal top-of-mind while allowing it to work through the system.

Example:

“I’ll work with finance and IT to get their blessing first, then create an implementation plan that includes ample time for staff training ahead of the golf tournament, and follow up regularly with department heads to keep this request moving forward.”

Other things to mention

• Support. They’ll want to know if there is a team of knowledgeable, responsive folks available to help troubleshoot, provide coaching, and assist you and your golfers—and if there’s any cost to access the support team.

• Security. You might discuss the tech provider’s security standard, such as PCI-compliance (for credit card transaction) and data privacy.

• Long-term benefits. Share how easy it is to copy an event each year so there’s no need to start from scratch. This takes advantage of processes and event infrastructure that have already been built, ultimately saving your team time.

Next Steps

Getting approval to implement new technology for your charity golf event comes down to clearly communicating its benefits, addressing concerns, and showing how it can lead to greater success for both the event and your nonprofit as a whole.

A platform like GolfStatus, which is built specifically for golf events, is a great option to streamline your tournament from top to bottom. It starts with an event website with integrated online registration and payment processing, built-in time-saving automations, and opportunities to raise thousands more dollars. Nonprofits and third parties planning charity golf events can qualify to use GolfStatus at no upfront cost through the Golf for Good program.

Book a Demo to Get Started With GolfStatus!

It happens to the best of us—you’re sure all your i’s are dotted and all your t’s are crossed for your golf tournament, but as the day draws closer, unexpected issues and tasks may pop up and must be handled. Here are 10 commonly overlooked tournament details you might not be thinking of (but definitely should be!):

1. Event Website Updates

Your event website is the hub for your tournament. It can be tempting to set it and forget it, but it’s necessary to keep it up to date. As the tournament gets closer, ensure the sponsor and team package quantities remaining are correct, that expiration dates are applicable, and a registration close date is clearly stated and communicated to prospective sponsors and golfers.

2. Weather Plans

Weather is one of the few factors for your golf tournament that you have no control over. That being said, you can be prepared. Think through an inclement weather plan for all scenarios and work with the golf facility to determine a backup tournament date, if applicable. If the forecast calls for hot weather, ensure you have plenty of water on hand for staff, volunteers, and participants. If it will be uncomfortably cold, think about providing hot coffee or cocoa to keep participants warm. Above all, you’ll want to constantly monitor the weather leading up to the tournament and fine-tune your contingency plans and how you’ll communicate those to participants.

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Pro Tip:

GolfStatus’ tournament management platform includes a messaging feature that makes it simple to send emails or push notifications to registered golfers and sponsors with just a few clicks.

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3. Volunteer Management

Volunteers are a crucial part of your event. Make sure you’ve assigned and communicated clear roles and expectations to all volunteers and have a point person to manage volunteers throughout the tournament. Be sure to take care of them, providing food and beverage, chairs, a shade tent, or other items to keep them comfortable and feeling appreciated.

4. Golfer/Team Waitlist

If you have a cap on the number of individual golfers or teams that can play in your event, game plan how you’ll handle a waitlist. Many tournaments offer a waitlist so teams or individuals can fill a spot left by a cancellation or other circumstances. If your teams are getting close to sold out, determine if you’ll offer a wait list, how you’ll handle registration and payment with folks on the waitlist, or whether or not you’re able to accommodate additional teams by doubling up on holes (if allowed by the golf facility and keeping pace of play in mind).

5. Printing & Order Deadlines

Give yourself enough lead time to order any signage, banners, apparel, player gifts, branded merchandise, or other items to arrive in plenty of time for your tournament. Check with your vendors on production/turnaround times to ensure you’ll have everything you need for tournament day.

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Pro Tip:

Check out the GolfStatus Marketplace for trusted third party vendors on everything you need to make your tournament unforgettable, like signage, pin flags, auction software, hole-in-one contest insurance, and much more.

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6. A/V Equipment

Coordinate with the host golf facility to determine what A/V equipment they have available and what you’ll need to bring on your own. Equipment needs might include a microphone and portable speaker for the welcome; televisions to display live leaderboards (either inside or outside the clubhouse); laptop, screen, and projector for the awards ceremony or banquet; and any necessary cords for power or connections.

7. Day-of Supplies

Tournament day can be hectic, so plan ahead and make sure you have all the supplies you’ll need for a smooth event. These include items for registration, on-course games, signage, raffle prizes, auction items, and A/V items.

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The Complete Event Day Guide for charity golf tournaments

This free guide includes a tournament day checklist of everything you need for a smooth-running event, plus tips on live scoring, using your website to communicate with participants, and suggested reports and documents.

Download now!

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8. Food & Beverage

This deadline often sneaks up on tournament organizers. Whether the golf facility is providing all food and beverage or an outside vendor or caterer is supplying them, be sure to touch base with them to set a deadline to provide final numbers, confirm menus, and talk through the details of when and how food will be distributed. If you’re providing food and beverage for golfers and sponsors, it’s a good idea to ask for any dietary restrictions at registration.

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Pro Tip:

Food and beverage are prime opportunities for sponsorships. Consider a Lunch Sponsor, Beverage Cart Sponsor, Bar Sponsor, Drink Ticket Sponsor, Snack Sponsor, or other sponsor that helps cover the hard costs associated with food and drink.

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9. Parking

Most golf facilities have ample parking available, but you might want to verify plans for overflow parking if you’re expecting a sold out field of golfers along with sponsors, volunteers, staff members, and guests. The last thing folks want to deal with as they arrive for a fun day on the golf course is a full parking lot and no other options for their vehicle. Consider assigning a volunteer to direct traffic to maximize parking lot use, having a spot for golfers to drop their golf bags before they park, and ensuring there is accessible parking available.

10. Prizes & Giveaways

Don’t wait until the last minute to determine the prizes you’ll provide to the tournament’s champions, winners of on-course games, and contests, as well as golfer gifts. Give yourself plenty of production time for trophies or plaques, and seek donations for auction items, raffle prizes, pin prizes, golfer gifts, and other giveaways to save money on costs.

Stay Organized With Golf Tournament Tech from GolfStatus

Golf tournaments come with enough details to handle—the last thing you need is a clunky event management platform that requires workarounds to function for a golf event. GolfStatus is built for golf and makes it easy for tournament organizers to stay organized, save a ton of time, and easily collaborate with planning teams and the golf facility.

Nonprofits, charities, and third parties holding a golf fundraiser can qualify to use GolfStatus—with a free event website, online registration, client-only sponsorships, an A+ support team, and much more—at no upfront cost through the Golf for Good program. Click below to get qualified and create a tournament in minutes!

Businesses are looking for a win-win when it comes to sponsoring events. They want to be associated with a worthy cause while also gaining positive exposure for their brand to an audience of their ideal clients or customers. Charity golf tournaments do both, making sponsorships a win-win opportunity for your nonprofit and sponsoring businesses.

Knowing who to ask—and how to ask them—is key to successfully securing golf tournament sponsorships.

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Table of Contents

What Are the Benefits of Golf Tournament Sponsorships?

Types of Businesses to Target for Golf Tournament Sponsorships

Sample Golf Tournament Sponsorship Tiers

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What Are the Benefits of Golf Tournament Sponsorships?

For Businesses

Golf tournaments have a unique value proposition for businesses. With the right event management platform, sponsors get high engagement with an affluent audience of golfers through exposure before, during, and after the tournament that’s non-intrusive, but memorable. What’s more, the golfer audience is an especially desirable marketing target for sponsoring businesses. Consider the following data points about the golfer demographic:

• Over 50% of golfers are between the ages of 25 and 55, the age demographic with the most spending power

• The average golfer’s net worth is over $768,000

• The average household income among golfers is over $100,000

• 33% of golfers are top-level managers

• 83% of golfers own mutual funds/stocks

• 68% own their primary residence

• 83% regularly take vacations

• 60% have purchased a vehicle in the last year

• 48% stay active and/or have a gym membership

• 77% have consumed alcohol in the last 30 days

Businesses that sponsor charity golf tournaments also benefit from the positive brand lift and increased customer loyalty that comes with supporting a good cause while building positive relationships with the community and potential partners. Their brand earns impressions and exposure across multiple touchpoints and is associated with a fun and memorable event. They may even gain a competitive advantage in employee recruitment.

For Nonprofits

Nonprofits stand to gain just as much from golf tournament sponsorships. Beyond the financial support to make the tournament a success and make an impact on their missions, nonprofits can use sponsorships as an opening to build new partnerships and high-level donor relationships. Sponsorships from well-known businesses can also provide credibility for the event and help build a positive reputation, particularly for brand new golf fundraisers. Sponsors can also play a role in promoting the tournament to their audiences, providing increased visibility for the event as well as the nonprofit’s cause.

Types of Businesses to Target for Golf Tournament Sponsorships

When it comes to how your organization will secure sponsors for your golf tournament, targeting the right businesses is crucial. Start with those you already have a relationship with. They don’t have to be previous sponsors—they could be corporate entities that your volunteers or board members own or even those that are within your supporters’ sphere of influence. Ideal candidates to reach out to are those interested in getting their brand on the radar of affluent, influential members of the community—the same folks spending their time on the golf course. Try targeting local businesses in the industries outlined below that have a generally wealthier clientele, as well as regional and national companies, especially those headquartered or with offices in your area.

1. Food & Beverage

Your golf tournament likely incorporates food and beverage into your golf tournament in some way, perhaps boxed lunches, drink tickets, a cocktail hour, or a banquet. Golfers likely frequent local dining establishments, making it a great option for these businesses to get eyeballs on their brands. Consider reaching out to the following businesses in the food and beverage industry:

• Restaurants (including locally owned, farm-to-table, and upscale)

• Wineries/vineyards

• Beverage distributors

• Sports and cocktail bars

How to Win Their Support

These businesses make great sponsorship prospects because they can customize their engagement. For instance, if outside food and drink are allowed by the golf course, you might ask these businesses to donate or discount catering for your golf tournament. They might also be interested in providing samples of a signature dish or drink on a hole or simply contributing money towards the cause.

2. Healthcare

Healthcare providers are valuable sponsor prospects because they are community-minded and your goals likely overlap: improving the quality of life for residents. Research the following healthcare providers in your area:

• Primary care physicians

• Dentists/orthodontists

• Chiropractors

• Physical therapists

• Surgery practices

• Dermatologists

How to Win Their Support

When pitching to potential healthcare sponsors, emphasize how your cause impacts their patients and their field of medicine as a whole. If your cause is related to improving healthcare for your beneficiaries, sponsoring your golf tournament could lead to a broader partnership or support of a specific project.

3. Sports & Fitness

This industry is a perfect target because of its direct tie to your fundraiser’s medium: golf. Reach out to these types of businesses in your area:

• Gyms/fitness centers

• Personal trainers

• Sporting goods stores

• Golf equipment stores

How to Win Their Support

Businesses in the sports and fitness space are often ideal candidates for an in-kind sponsorship and may be more inclined to donate goods like golf balls, tees, or even clubs for player swag bags, pin prizes, auction items, or raffle prizes. That being said, these businesses also want the broad exposure a monetary sponsorship brings.

4. Business-to-Business & Financial Services

These businesses typically cater to affluent clientele, which makes your tournament a great opportunity for them to attract new customers. Pitch a sponsorship to the following businesses in your community:

• Financial advisors/wealth management services

• Insurance companies/agents

• CPAs/accounting firms

• Banks/credit unions

• Advertising agencies

• PR companies

• Technology companies

• Consultants

How to Win Their Support

For companies that cater to other businesses or for financial service professionals who manage important assets for their customers, building a personal connection is everything. Win these businesses over by offering opportunities to network and mingle with potential clients face-to-face, like a booth on a tee box or during a cocktail hour.

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5. Home Services

Most of your golfers likely live independently and can benefit from solid connections in the real estate world. Approach the following home services businesses to be sponsors:

• Home builders

• Architects

• Real estate companies/agents

• Home remodeling companies/contractors

How to Win Their Support

Nearly 70% of golfers own a home. These types of businesses jump at the chance to show off their properties and services at your golf event, perhaps with a tent on the course. Home builders and remodeling companies can showcase their work and high-quality materials and real estate professionals have the opportunity to show off their listings and upcoming open houses.

6. Luxury Brands

As golf is commonly seen as a luxury sport, it makes sense that luxury brands and service providers would fit in at your tournament. Consider contacting:

• Jewelers

• High-end clothing brands

• Local boutiques 

How to Win Their Support

Similar to sports and fitness providers, these businesses would benefit from an in-kind sponsorship with your organization. An effective tactic is to use their in-kind gifts as high-end raffle or auction items, boosting donations for you and brand recognition for them.

7. Travel

The vast majority of those in the golfer demographic regularly take vacations and over half have purchased a vehicle in the past year, making these businesses hungry for exposure to this audience:

• Car dealerships

• Car services

• Rental car companies 

• Travel agencies

• Hotels and resorts

How to Win Their Support

Beyond monetary sponsorships, consider approaching travel services for in-kind donations. Vacation packages, hotel or resort packages, travel vouchers, or even timeshares work well as raffle prizes or auction items.

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Sample Golf Fundraiser Sponsorship Packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

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Sample Golf Tournament Sponsorship Tiers

Your golf tournament’s sponsorship offerings should be customized to your event and organization’s needs. A good rule of thumb to consider when building sponsor packages is to look at your tournament’s hard costs and create a sponsorship that covers those costs and adds additional revenue.

How you price these packages depends on a number of factors, including the type of golf facility (public or private), the number of golfers, and the sponsor perks you’ll provide. It’s a good idea to offer sponsorships at varying levels, tiers, and price points to allow businesses with different budgets to support the event. Don’t be afraid to work with prospective sponsors to create custom sponsorship packages that fit both the sponsor’s and your tournament’s needs.

Sponsor logos should always be included on your golf tournament website, earning them valuable impressions before, during, and after the tournament, as well as in the accompanying live scoring mobile app.

Title or Presenting Sponsor (often includes GolfStatus’ Technology Sponsorship)

The highest tier of sponsorship with the highest price. This sponsor should receive broad recognition on all promotional materials, throughout the tournament, and include one or more teams. Folding in the Technology Sponsorship adds additional value and robust exposure throughout the GolfStatus platform.

Gold / Silver / Bronze Sponsor

This tier of sponsor may or may not have hard costs associated with it and can be considered pure tournament revenue. The accompanying sponsor benefits should be enough to justify the business’ investment and often include one or more teams.

Pin Flag Sponsor

Pin flags not only give your tournament a professional feel, but they offer unprecedented visibility throughout the golf course. Sell separate front and back nine flag sponsorships or bundle them into one sponsorship for all 18 holes.

Food Sponsor (breakfast, lunch, dinner, snacks, etc.)

This sponsorship should cover the cost of the associated food and provide the sponsor’s logo on boxed lunches, banquet tables, snack packages, etc. An in-kind donation of food or beverage works well here (if the host golf facility allows outside food and beverage).

Hole-In-One Contest Sponsor

Hole-in-one contests offer premium exposure and associate the sponsor with a fun and exciting tournament component. Selling a sponsorship covers the cost of the hole-in-one insurance. Separate sponsorships can be sold for each contest hole, if desired.

Other Contest Sponsor

If your tournament includes contests such as putting, chipping, closest to the pin, or longest drive, you can significantly boost revenue by selling a sponsorship for each and allowing the sponsor to run the contest and engage with golfers.

Beverage Cart Sponsor

One of the most popular parts of any golf tournament is the beverage cart! Add a sponsor’s logo to the cart and offer them the chance to ride around the course and interact with golfers. The sponsorship could cover the cost of beverages, if desired.

Game Sponsor

On-course games add even more fun (and fundraising) to your tournament. You might sell a sponsorship for each game or a comprehensive games sponsor. Volunteers from the sponsor could be in charge of running the game.

Hole Sponsor (with or without a team included)

This is often an entry point for companies as they come at a lower price point and you can sell one or more for each hole. Signage on each hole, as well as their logo in the live scoring app, provides excellent exposure and a great experience for the sponsors playing in the event. Hole sponsorships can also include a team, if desired.

Get Exclusive Sponsorships With GolfStatus

GolfStatus makes onboarding and recognizing sponsors simple. The platform includes exclusive sponsorships that help raise thousands more dollars for your cause. Nonprofits and organizations planning a golf event to benefit one can qualify for no-cost access to GolfStatus’ golf event management platform through the Golf for Good program. Click below to get qualified or email [email protected].

Ready to get started?

Click here to book a demo today!

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It happens all too often—nonprofits looking to add a new revenue stream to their fundraising portfolio write off the possibility of a golf tournament because they have preconceived notions about such events. From misunderstandings about income potential to doubts about their true impact, these myths can deter organizations from jumping into golf fundraising.

Here are seven common myths about charity golf tournaments—and the facts that prove them wrong.

Myth #1: You have to know all about golf to be successful

Fact: You don’t have to be a golfer or understand the intricacies of the game to plan a lucrative golf tournament.

A deep knowledge of the game simply isn’t necessary. In fact, many successful golf tournament organizers aren’t golfers. What do they have to help them be successful? A golf-specific tool that helps them manage the intricacies of a golf event. The key here is using an event management platform that’s designed for golf and makes it easier for tournament organizers of all experience levels to plan, manage, and execute a lucrative golf tournament. You’ll want a software solution that lets you effortlessly collaborate with your planning team and the golf facility and has a knowledgeable, responsive support team to help you along the way.

Myth #2: It’s impossible to make money from a golf tournament

Fact: Golf tournaments have a ton of revenue potential.

Whether you hold an 18-hole golf tournament at an exclusive, high-end private golf club or a putt putt event at a local mini golf course, golf comes with a ton of fundraising potential. While there are certainly expenses associated with a golf event—such as facility rental, greens fees, cart rental, food and beverage, player gifts, and promotional expenses—there are even more opportunities to bring in funds. Sponsorships are where you’ll likely raise the bulk of your tournament’s money, but they can be supplemented by golfer registrations, add-ons like mulligans or contest entries, raffle tickets, auctions, on-course games, or donation appeals.

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Download a free budget template

This sample golf fundraiser budget spreadsheet helps charity golf tournament organizers outline, plan, and manage the event's budget. Simply add your tournament's specific information and get a clear overview of all revenue and expenses associated with the event, track vendor estimates, and instantly see a profit-loss summary.

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Look for an event management platform that comes with multiple avenues to raise additional funds, such as:

• Premium digital sponsorships

• The ability to collect donations on your event website

• The ability to pass processing fees on to registrants

• The ability for registrants to “round up” their order total

• Custom registration packages for mulligans, contest entries, raffle tickets, and more

An attractive, professional event website makes it easy to raise even more money from a charity golf tournament.

Myth #3: I don’t need golfers in my donor base

Fact: Golfers represent a highly desirable demographic of potential donors.

If you’re not holding a golf tournament, or worse yet, not collecting golfers’ donor data, you’re missing out on an affluent, influential demographic of the population. In general, golfers have a significantly higher than average net worth and annual income—giving them a higher capacity to give. Over half of golfers are between the ages of 25 and 55, an age group with a great deal of spending power and an interest in supporting charitable causes through a sport they enjoy.

What’s more, when golfers tap their networks to assemble a team for a charity golf outing, your donor base instantly expands, exposing even more people—and more potential donors—to your work and mission. Your tournament’s sponsors also present an opportunity to forge strong relationships with new or existing corporate partners for support beyond your golf event.

Myth #4: Golf Tournaments Are Outdated & Boring

Fact: Golf is more popular than ever.

The National Golf Foundation reports that 531 million rounds of golf were played in 2023, which surpasses the previous record high set in 2021. In general, rounds played are up 10% from the pre-COVID average between 2015 and 2019. Roughly one-third of the total population of the United States (over the age of five) interacted with the sport in some way in 2023, either by playing golf, following it on TV or online, reading about it, or listening to a golf-related podcast—which is up 30% since 2016.

Why are these numbers important? Because charity golf tournaments tap into golf’s surging popularity, meeting donors where they’re already spending time—on the golf course. When golfers are able to support a cause they care about or one they’ve just learned about because they played in a tournament, they’re more likely to come back year after year to engage with that organization.

Charity golf tournaments meet donors where they’re already spending time—on the golf course.

Successful golf tournaments also focus on the overall experience, providing a professional, memorable day for golfers and sponsors. There are a number of ways to add fun, excitement, and even extra fundraising to charity golf tournaments, such as:

• Contests, like hole-in-one, longest drive, closest to the pin, or putting

• Skins games

• Beat the pro contest

• Mulligans

• On-course games or challenges

• Live or silent auctions

• Demonstrations on tee boxes

• Post-golf entertainment

• Custom player gifts

• Live leaderboards

Myth #5: Sponsors Aren’t Interested in Supporting Golf Tournaments

Fact: Golf tournaments have a unique value proposition.

Golf events offer a unique blend of engagement, networking, and fun that other fundraising events simply can’t match, making them especially attractive to sponsors. Unlike traditional fundraisers, like galas, golf tournaments provide participants with a full day of an activity they enjoy. The nature of golf encourages interaction and relationship-building in an informal, relaxed setting, which can be especially beneficial for sponsors looking to connect with golfers on a more personal level.

Golf tournaments also present numerous opportunities for creative sponsorships and branding that are less intrusive—but more effective and memorable. The addition of the digital exposure and impressions provided by your golf event management platform gives sponsors multiple touchpoints to gain visibility and recognition throughout the event. Having a variety of sponsorship options also accommodates different levels of financial commitment, making it easier to attract sponsors with varying budgets.

Digital exposure adds a ton of value to golf tournament sponsorships.

Myth #6: Golf Tournaments Are Too Much Work

Fact: With the right technology in place, golf tournaments provide tremendous ROI for nonprofits and charities.

Yes, golf events come with a number of moving pieces and unique details to handle. But having the right resources at your disposal saves time, effort, and hassle. Technology specific to golf tournaments simplifies planning, management, and execution, with baked-in solutions that make it a breeze to:

• Promote your tournament

• Collect registrations

• Build and sell custom sponsorship packages

• Onboard sponsors and provide digital exposure

• Manage golfer and sponsor data

• Make hole assignments

• Collaborate with the golf facility’s staff

• Print day-of documents

• Run reports and track payments

Instead of siloed information across multiple platforms and spreadsheets, golf event management tech makes everything accessible with one login. And unlike traditional event management platforms that require endless workarounds to function properly for a golf tournament, you can handle golf-specific tasks like GHIN handicaps, team pairings, hole assignments, and live scoring with just a few clicks. The end result? A ton of time savings and more money raised for your mission.

GolfStatus’ in-house client success team is available with live support seven days a week.

Myth #7: There’s No One to Help Me

Fact: Tools, resources, and support are available to help you hold a successful charity golf tournament.

You aren’t alone! Help is available, from software solutions and tournament planning resources to troubleshooting and live support seven days a week. Nonprofits, charities, and third parties holding golf events to benefit a cause can qualify to use GolfStatus’ golf event management platform at no upfront cost through the Golf for Good giveback program. You’ll get a free golf tournament website, online registration and payment processing, live scoring and leaderboards, exclusive sponsorships and add-ons, and a dedicated client success rep there to help you every step of the way. Click the button below to learn more and get qualified for Golf for Good!