Best Practices for Your GolfStatus Event Website

Your event website is the homepage of your golf tournament and possibly the first interaction some people have with your organization. Make a great first impression by following these best practices for an effective, professional event website.

 

Banner Image

This image appears at the top of the site and is the first thing visitors will see. The image should be high quality and eye-catching, without any text or graphic overlays.

Sizing 

Suggested size: 2000 px wide, 500 - 1000 px high

Suggested ratios: 2:1, 3:1, 4:1

Formats

.JPG, .GIF, .PNG

 

DO

  • Use a compelling image to show what your organization does or the cause you’re supporting.
  • Use an image with a subject as close to the middle as possible.
  • Use an image that’s large enough to accommodate height on mobile devices.
  • Use a high quality image so it doesn’t appear blurry or pixelated.

    • DON'T

  • Skip adding a banner image!
  • Use an image with text, graphics, or watermarks.
  • Use a low quality image.
  • Use an image that’s cropped with black or white space around the edges.
    •  

    Tournament Logo & Information

    Be sure to add a tournament logo! If you don’t have specific branding for your tournament, use your nonprofit’s logo or the logo of the organization you’re raising money for. If no logo is added, the “Event Powered by GolfStatus” logo will appear as a placeholder. The Technology Sponsor logo will appear next to the tournament logo once it’s sold.


    The name of your tournament appears directly under the banner image and functions as the website’s H1. Specific tournament details will populate the text beneath the tournament name.

     
     
     

    Tournament Details

    This text provides a high level overview of your event and what you’re raising money for. There is no character limit for this section.

     

    DO

  • Keep it relatively brief and focused.
  • Share your tournament’s fundraising goals.
  • Describe tangible outcomes from the tournament.

    • DON'T

  • Skip this section!
  • Overuse color, bold, or italics in the text.
    •  

    Additional Tournament Details

    This optional text appears below the Tournament Details section, and is the chance to provide additional context about the tournament and what it’s supporting. There is no character limit for this section.

     

    DO

  • Use this space to provide additional information about your organization’s mission, the cause you’re supporting, or event specifics.
  • Stick with one or two text colors.
  • Use bold and italics sparingly.

    • DON'T

  • Overuse color, bold, or italics in the text.
  • Add only a line or two of text. Use the Tournament Details section for shorter chunks of content.
  • Be redundant in content from the Tournament Details section.
    •  

    Registration Details

    This optional text appears below the Additional Tournament Details section. Here, you can share event logistics, the tournament’s schedule, information about games or contests, high-dollar raffle prizes or auction items, or other tournament information. There is no character limit for this section.

     

    DO

  • Include important information about the event
    (i.e. format, shotgun or tee time start, event schedule, what’s included in registration packages, etc.)

    • DON'T

  • Overuse color, bold, or italics in the text.
    •  

    Photos & Video

    Add imagery and video to further describe your cause or event. Photos from past years’ tournaments, a highlight video, pictures of your nonprofit in action, or a video form of your annual report are great options to include in this spot.

    Sizing

    Suggested size: 600 px - 980 px wide

    Suggested ratios: 2:1, 3:1, 4:1

    Image Formats

    .JPG, .GIF, .PNG

    Video Formats

    .MOV, .MP4 (you must upload the native video file rather than a YouTube or Vimeo link)

     

    DO

  • Use a high quality image so it’s not blurry or pixelated.
  • Be aware of your media’s file size—the larger the file, the longer it will take for the photo or video to load.

    • DON'T

  • Use a low quality image or video.
  • Use a video that’s owned by someone else.
    •  

    General Best Practices

    • Remember, your event site is your tournament’s main marketing hub and where you should direct all promotional materials. Ensuring your site looks good is crucial to boosting your tournament’s professionalism.

    • Update information as details are determined. Don’t be afraid to include “to be determined” if your schedule isn’t completely finalized.

    • Test your site on different screens—your phone, a tablet, a laptop, a widescreen monitor, etc.—to ensure it looks how you want it to.

    • Leverage the custom URL feature and include descriptive text that relates to your nonprofit to boost search visibility.

     

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