As golf season moves into high gear, tournament organizers are exploring avenues to boost revenue from their golf fundraisers. A popular and lucrative complementary activity to your tournament is an auction. With the right strategy, auctions deliver strong ROI and can generate significant additional revenue for your organization. This guide will explore how to seamlessly add an auction to your golf event and maximize income.
Frequently Asked Questions about Charity Golf Auctions
Why should my nonprofit run a golf charity auction?
Auctions and golf tournaments go hand-in-hand. Both combine high-net-worth networking with a popular, engaging activity that, when done well, can result in meaningful revenue for organizations of all types and sizes.
What types of auctions complement golf tournaments?
Silent auction. The vast majority of golf tournaments incorporate a silent auction. In a silent auction, participants write their bids on a piece of paper or, more commonly, submit their bids using an online bidding platform. Silent auctions work well with golf tournaments because of their flexibility, and thanks to mobile bidding platforms, golfers can place bids from anywhere on the course.
Live auction. Live auctions utilize a professional auctioneer who leads the bidding process, encouraging competition amongst attendees. One item is auctioned off at a time, in front of the entire group. Live auctions are particularly effective for high-value items or experiences, but can be time-consuming at the end of a long day on the golf course.
Online auction. An online auction extends the auction beyond the golf tournament itself, reaching a larger audience and broader participation.
When is the best time to hold the auction during a tournament?
An online auction or silent auction that utilizes bidding software can be launched before the start of the tournament to maximize reach and bids. In fact, golfers can bid from their phones during the round! Bidding usually concludes following the awards ceremony or banquet, and golfers or guests take their winning items home with them. Live auctions are often held during the post-round cocktail hour or dinner, and often coincide with the announcement of the tournament’s winners.
How do we handle bidding while golfers are out on the course?
Paper bid sheets are outdated and create more work for you and your team. Instead, use an auction platform that offers a mobile-friendly interface to:
Keep the auction running smoothly and professionally
Allow golfers to browse auction items and place bids during the round
Automate finalizing bids
Quickly collect payments and send receipts
How many items should we have for our charity golf auction?
The number of items you offer in your auction is dependent on the number of participants and guests at your tournament. You want to ensure every item is sold, while also creating scarcity that drives higher bids. A good rule of thumb for silent auctions is to have one silent auction item for every five to 10 guests.
Are charity golf auction purchases tax-deductible?
Yes. According to the IRS, “Donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value.” Read more.
How do we prevent “auction fatigue” at the end of a long day?
Keep the energy high for your golf event’s auction by:
Limiting the live auction to just a handful of big-ticket items to keep golfers engaged, and using an experienced, entertaining auctioneer.
Opening bidding for a silent auction a day or two prior to the tournament, so golfers (and guests!) can browse items before they tee off.
Ensuring there is plenty of time and there are plenty of volunteers to facilitate item pickup and payment when the auction closes.
How much revenue can your tournament raise?
Use this auction ROI calculator to help determine your charity golf auction’s potential net revenue!
The Benefits of Running a Golf Charity Auction
An auction can significantly increase your golf event’s overall revenue and further your nonprofit’s impact. Here’s why you should add an auction:
Drive significant revenue from your event. An auction adds another income stream to your tournament, in addition to team registrations, sponsorships, contests, mulligan sales, raffles, on-course games, and other add-ons. Competitive bidding, especially in a live auction, can drive up the final sale price of items, leading to better fundraising outcomes.
Attract new participants. An auction can draw a wider audience to your tournament, including those who may not be interested in playing golf but want to support your cause, like spouses or guests of golfers and sponsors. High-end items can also draw additional teams to play in your tournament, so be sure to publicize the auction in your event marketing.
Add excitement and engagement. Auctions add fun and excitement to your tournament, encouraging golfers, sponsors, and guests to stay longer—and spend more.
Low-cost, high ROI. Keep your auction’s overhead costs low by securing as many donated items as possible. Items purchased outright or on consignment come with a cost that eats away at your overall take from the auction, so engage your donor base, partners, vendors, and sponsors to solicit auction item donations and boost ROI.
Opportunities to connect with local businesses. An auction is another opportunity to engage with area companies and businesses. If a business isn’t able to financially sponsor your tournament, invite them to donate an auction item as an in-kind sponsorship. This opens doors for future sponsorships and helps keep auction costs low.
How to Add an Auction to a Golf Event
An auction can easily be added to your tournament at any time, but planning early can help ensure a smooth experience that encourages higher bids. Here’s how to add an auction to your golf tournament:
Determine the type of auction that best suits your tournament, either live, silent, or online.
Procure auction items. Work with sponsors, local businesses, your planning team, board members, and corporate partners to secure donated goods, services, and experiences that appeal to your audience.
Choose an auction platform. Much like your golf tournament, using tech will help it run smoothly and save you time and hassle. The most important feature is a mobile-friendly interface so golfers can browse auction items during the round and place bids right from their phones.
Promote the auction on all your communication channels and as part of your tournament’s marketing campaigns. Use your GolfStatus event website to promote your golf tournament’s auction—highlight top-tier items, recognize donors, and share the link to browse items.
Establish bidding processes. Determine the starting bid for each item and the bidding increments. If you’re planning a live auction, secure a high-energy auctioneer experienced in engaging guests.
Secure volunteers to help with setting up the auction, answering questions, and finalizing payment and item pickup at the end.
Finalize the details. Add items to your auction platform (making sure to include who donated each item), create baskets or groupings, and touch base with volunteers and the auctioneer.
Best Practices for Running a Charity Golf Auction
To ensure your auction is a success, here are a few best practices to keep in mind:
Plan early. Start organizing your auction well in advance of the tournament so you have ample time to secure high-quality items and experiences that appeal to your audience.
Set clear guidelines. Clearly outline the rules and communicate these before bidding begins, including bidding increments, payment methods, and pick-up procedures, to avoid confusion and ensure a seamless process.
Utilize technology. Online bidding platforms for silent or virtual auctions streamline the process and help reach a broader audience. Include a link to the auction on your golf tournament’s website.
GolfStatus’ event website include an auction integration to easily link to your online auction.
Secure donated items. Partner with local businesses for donated items or experiences, reducing costs, fostering community involvement, and improving fundraising outcomes.
Engage attendees. Provide frequent updates and reminders about the auction during the tournament, highlighting selected items to keep attendees engaged.
Follow up with bidders. Promptly reach out to winning bidders to confirm payment and item delivery, and thank them for their support. Include them in the invite list for next year’s golf tournament.
Your auction strategy shouldn’t be set in stone. It should evolve based on the feedback you get from your supporters and golf event participants.
The Best Golf Charity Auction Items
One key to a successful auction is offering items that are appealing, attractive, and valuable to your audience. When procuring items:
Ask your supporters ahead of time what type of auction items they would like to see.
It’s a good idea to have three to five “big” items in the mix that guests would splurge on, plus small to mid-sized items to round out the slate and attract more bidders.
Include golf-related items to appeal to golfers, and consider items that match the tournament's theme.
Invite sponsors to contribute in-kind gifts for auction items. If a prospective sponsor says no to a monetary sponsorship, ask for an in-kind donation.
Our Favorite Golf Charity Auction Items
Experiences. VIP tickets to sporting events, concert passes, exclusive golf packages, vacations or travel packages, dining experiences.
Memorabilia. Autographed sports gear, collectibles, pieces of art, branded merchandise, golf equipment.
Luxury items. Designer goods, handmade jewelry, high-end electronics, gourmet food baskets, high-end spirits or wine baskets.
Local business services. Spa packages, local dining experiences, home improvement services, golf lessons, local boutique packages.
Hope Strengthens Foundation partners with NHL Hall-of-Famer Ray Bourque as the auctioneer at their golf charity auction.
Golf-Related Auction Items
Custom golf club set
Golf rangefinder
Personalized golf bag
Exclusive lessons with a golf pro
Golf apparel (hat, shoes, gloves, shirts, pants)
Golf cart
Golf course membership package
Golf weekend getaway
Pro Tip:
GolfStatus’ giving partners at Dormie Network Foundation offer in-kind donations that level up nonprofits’ fundraising efforts.
Physical Auction Items
Custom artwork
Standing desk/walking pad
Chef set (knives, kitchen supplies, etc.)
Gourmet gift basket (luxury chocolates, wine, snacks, and other gourmet foods)
Coffee lover gift basket (coffee mugs, French press, beans, etc.)
Experiential Auction Items
Sporting events tickets
Concert tickets
Vacation/travel packages
“Night on the Town” (dinner and a show)
Ultimate city experience (tickets to all the fun things to do in a certain city)
Run a Golf Auction with GolfStatus
In addition to industry-leading software for charity golf tournaments and fundraisers, GolfStatus offers an auction add-on. The GolfStatus in-house team will work closely with you to set the auction up on the platform and activate the “Auction” tab on your golf tournament website so you can start collecting bids alongside golfer and sponsor registrations. Curious about how GolfStatus can help save time, raise more money, and streamline your auction? Click below to get in touch with our team.