Golf tournaments are ripe with ways to build in revenue-generating components, both by leveraging the generosity of golfers and providing extras that make the tournament more fun and exciting. While sponsorships will likely make up the bulk of your tournament’s revenue, you can level up your fundraising power with add-ons that bring in more dollars and enhance the overall event experience for golfers and sponsors.

1. Donation Appeal

Your golfers attend your fundraiser for a reason: they’re passionate about your mission and want to help your cause. Appeal to this generosity both on and off the green, and you’ll be surprised at how much more money you can raise.

Start by providing context about your mission, fundraising goal, and initiatives on your event website and invitations so new donors understand the purpose of the event. Ensure your content is emotional, impactful, and tangible by featuring stories, photos, testimonials, or videos of your work.

Next, keep people updated on your progress during the event with email, in-app, or push notifications. This will up the urgency of your cause and encourage your donors to contribute to your goal.  

Finally, set up a donation station near the registration area or somewhere on the course to remind donors why they’re there: to make a difference. Leverage this opportunity to encourage your golfers to give certain amounts of money, such as an amount equal to their final score or the winning team’s final score.

Pro Tip: If your event includes an awards ceremony, it’s a great time to make a donation ask, particularly the option to donate the final score. A platform with the ability to collect donations is key!

2. Hole-in-One Contest

One of the most popular golf tournament fundraiser ideas is a hole-in-one contest. Golfers get the chance to ace a par-three hole or holes. Golfers love the excitement a hole-in-one contest brings to a tournament, and sponsors love the high visibility they earn for sponsoring the contest.

3. Longest Drive Contest

Another type of contest you can easily incorporate into your tournament is a longest drive contest. Work with the golf facility staff to identify a hole (or holes) that is long and straight, and have one contest for men and another for women. As the name implies, the winner is the person who hits the drive the farthest within the fairway. The golf course will provide a marker to mark the distance of drives. Work with a sponsor to donate or underwrite the cost of the contest prize.

4. Closest to the Pin contest

A closest to the pin contest is held on a par three hole and can be run alongside your hole-in-one contest, if desired. The winner of the contest is the golfer who hits a tee shot the closest to the hole. Much like the longest drive contest, you’ll want to have separate contests for men and women. And much like the previously mentioned contests, it’s a great opportunity for a premium sponsorship.

Ken’s Krew, a nonprofit that serves adults with neurodevelopmental disabilities, raises additional dollars with a putting contest at their golf fundraiser.

5. Putting Contest

Unlike the three other contests discussed above, a putting contest is typically held before or after your golf tournament, though it can be held during the round if that’s what works best for your event. A putting contest has the potential to boost revenue, as participants pay to enter the contest and qualify for the grand prize. Plus, you can encourage anyone can try their hand at sinking a long put, even tournament spectators.

6. Auctions

Silent and live auctions are popular components of golf tournaments and for good reason. They leverage the generosity of golfers, the euphoria of spending a day on the golf course, and a friendly desire to beat out their friends or colleagues. Whether you choose an on-site auction following the golf tournament or an online silent auction, you’ll want to promote it and any special prizes on your event website.

Pro Tip: Donated items are key to raising the most money possible, so put out calls to your networks and challenge the planning committee and board members to secure auction items. Also, try offering in-kind donations to your auction as a sponsorship option. This can empower more businesses to participate.

7. Mulligans

Mulligans are essentially a “do-over” that lets golfers retake a shot they weren’t happy with. Mulligans are an easy add-on to any registration package and are popular among golfers of all skill levels. Include them with team packages or sell them as a standalone item. Golfers who know they need a little extra wiggle room in their game can purchase one or more at the time of registration, or you can sell them the day of the event as well.

Pro Tip: To allow more people to purchase mulligans, ensure you’re using a mobile-friendly event website. This makes it easy for folks to purchase mulligans right from their phones on the day of the event, and eliminates the need to handle cash payments.

8. Skins Games

Skins games encourage friendly competition between golfers while raising more dollars for your cause. In short, skins games create mini-competitions where teams (or individuals, depending on the event’s format) opt to compete against each other based on their score on a given hole, in addition to their overall score. Event organizers can use skins games to fundraise by setting a dollar amount for participants to buy in to compete. 

To up the ante, display skins results on real-time digital leaderboards. This keeps golfers engaged and makes the skins games more competitive. Be sure to choose a software solution with reliable live-scoring that automatically syncs to live leaderboards that display on your event website and a mobile app.

Ready to plan your best charity golf tournament?

Click here to book a GolfStatus demo today!

9. Raffles

Approach businesses, sponsors, and the community for in-kind donations to use as prizes for a fundraising raffle or host a 50/50 cash drawing (in which the total prize money is split between the raffle winner or winners and the benefiting organization). Much like mulligans, raffle tickets can be built into team packages or offered as a standalone item. And also like mulligans, you can offer them for sale on the day of the tournament on the event website.

Pro Tip: Be sure to check for any legal requirements or restrictions for raffles in your state.

10. Matching Donations

Golfers are a generous bunch. A matching donor can exponentially multiply their generosity and supercharge your golf tournament’s fundraising efforts. This can work a couple of ways. 

One, sell a “Matching Gift Sponsor” that pledges to match donations made to your event. Depending on how the donor/sponsor would like to structure the match, these are often capped at a specific dollar amount (essentially the top amount the sponsor is willing to donate) or limited to a certain number of donations. Recognize this sponsor the same way you would any other high-dollar sponsor—on your event website, tournament signage, social media, email campaigns, etc. It might also be beneficial to send a standalone news release to local media contacts about the matching donation, giving even more exposure to the sponsor and inviting members of the community to contribute to your event.

Two, you may have a generous donor who wishes to stay anonymous or just doesn’t want to be considered a sponsor. In this case, work with the donor on how or if they would like to be mentioned or recognized for their support. 

Either way, it’s imperative that you communicate this opportunity to golfers leading up to and throughout the day of the event. Include it on your event website’s home page; add a QR code with a direct link to your event website on any printed materials or signage; mention the opportunity when golfers check in, during any kick-off address, or awards ceremony speeches; and send push notifications and emails to golfers through your tournament management software. Be sure to stress that their donation will go even further thanks to the generosity of your sponsor or donor and that donations must be made that day.

11. Virtual Round

Adding a virtual round lets golfers play in support of your cause from anywhere without being present at the actual tournament. Golfers simply register for the virtual event via your event website, choose the date and location where they want to play their rounds, and submit their scores via a live-scoring mobile app. If yours is an event that typically sells out, a virtual round also opens doors to additional participants playing for your organization without the risk and costs of adding a second day to your golf tournament.

12. Food and Drink Tickets

After a day of golfing for a good cause, your participants will likely be parched and hungry. Sell them food and drink tickets and put that money towards your campaign. To make the most money possible off of the tickets, consider asking local restaurants and supermarkets for in-kind food and drink donations (check with the golf course on their policies for outside food and drink). Thus, you’ll have fewer operating costs and the money you make will be put to good use in your fundraising campaign.

13. On-Course Games

The possibilities for games as golf tournament fundraiser ideas are endless. Golfers and sponsors alike will remember the fun they had shooting a golf ball cannon, putting blindfolded, or using a seven iron to play the entire hole. Your organization will reap the benefits of pure tournament revenue and make folks more likely to return year after year.

Pro Tip: An all-in games package is a simple option for entry—golfers pay one flat fee to participate in all the games. Use wristbands or something similar to signal to the volunteers working the games on the course that those golfers have already paid.

14. Technology Sponsorship

This unique sponsorship gives the sponsoring business unparalleled exposure across the tournament management platform and accompanying mobile app. The Technology Sponsorship is only available to GolfStatus clients and on average, raises an additional $4,000 for your mission. Sell it as a standalone sponsorship or build it into your title or presenting sponsorship to provide even more value.

15. Pin Flag Sponsorship

This high-end sponsorship gives your tournament a professional feel. Sell one pin flag sponsorship for all 18 holes and premium exposure, split it into a front nine and back nine sponsorships, or sell them individually. No matter how you approach it, sponsors will appreciate seeing their logo on high-quality pin flags that make a great keepsake.

16. Celebrity Appearance

Celebrities raise visibility for your tournament and your cause. You’ll likely need a sponsor to cover the hard costs associated with bringing a celebrity to your tournament (unless you have direct connections with a celebrity), but it’s a great chance to raise the income potential for your golf tournament. You don’t necessarily need an A-lister to have an impact—consider local celebrities, such as the mayor, college athletes, local news anchors, or well-known business owners.

17. Ball Drop

This golf tournament fundraiser idea can be done in several ways. One easy way is to structure it like a raffle. Sell balls that have a unique number on them like you would raffle tickets, using your golf tournament website to process payments to simplify post-tournament accounting. Balls are then dropped from something like a helicopter or crane and the closet ball to the target wins the prize. There are some definite logistics involved with a ball drop, but finding a sponsor for the ball drop is a great way to ensure you’ll come out ahead.

18. Golf Clinic 

Adding a clinic is a solid golf tournament fundraiser idea that grows the game and encourages those who aren’t golfers or are interested in improving their skills to participate. There are several ways to approach a clinic. You can work with the golf pro and the host golf facility to host a clinic the day before or morning of your tournament. Alternatively, you might work with local college teams to volunteer their time to run the clinic. Take it a step further and try to land a professional or semi-professional golfer to run the clinic, if it’s feasible.

19. VIP Package

Sell a specific VIP package as an add-on to regular team or sponsor registration packages. To make it appealing enough that folks want to upgrade, consider including things like:

• Premium parking spots

• Exclusive tournament merchandise or gift packages

• Meet-and-greet with organizational beneficiaries or any celebrities in attendance

• Discounted entries into the contests or games mentioned above

• Complimentary raffle tickets, food and drink tickets, or mulligans

20. Event-Specific Merchandise

Offering exclusive tournament merchandise creates an element of scarcity among attendees to make a purchase. They won’t want to miss out on the chance to commemorate the event with special items. Pick merchandise that’s useful and likely to be popular among golfers, such as golf shirts, t-shirts, head covers, golf balls, golf towels, water bottles, or hats. Incorporate your organization’s or tournament’s branding into the merchandise design, and work with a partner that can handle the logistics of producing the merchandise on time.

21. Pledge Drive

A pledge drive gets your donors and their broader networks involved, even if they can’t play in the tournament. Donors ask their friends, family, and colleagues to make a pledge to donate money based on their participation in the tournament. For example, someone would pledge $10 for every birdie or $5 for every par that golfer achieves. Pledges could be tied to contests, such as pledging a donation of $50 if your golfer wins the longest drive or closest to the pin contest. Another idea is to base pledges on overall performance, perhaps $100 if the team finishes in first place or $25 if they finish in last place. Use the donate button or build a specific package on your golf tournament website to easily collect pledge payments.

22. Beat the Special Guest Challenge

Having a special guest play in the event, and offering folks a chance to go head-to-head against that person, is a great golf tournament fundraiser idea. Whether it’s a well-known golfer, local celebrity, executive director of the nonprofit, or president of the board of directors, the special guest can be stationed on a specific hole. Participants pay to compete against the guest on the entire hole, or see who can hit a longer drive or sink a longer putt to win a prize.

23. Golf Tournament Bracket

Prior to the event, give participants the chance to buy into a “fantasy golf” bracket to predict the tournament’s overall winners, specific scores, or winners of contests. If your tournament’s field is close-knit or well known to each other, you might offer a Calcutta pool, in which participants “bid” on a specific team. If that team wins, the winning bidder gets part of the overall prize money, with the rest going to your organization.

Wrapping Up

Once your event ends, your work isn’t done yet! Immediately after the golf tournament, crunch some numbers and see which components of your golf event raised the most money. Factor in time spent by staff or volunteers on each part to determine the cost beyond its monetary face value. Then, look at ways to improve for next year, whether it’s raising the price of specific sponsorship packages, approaching new and/or different businesses to sponsor the event, or trying out different fundraising ideas.

Pro Tip: When you use GolfStatus for your golf event, you can simply copy this year’s event for next year, eliminating the need to set the event up from scratch. Update the date, time, and location and you can start promoting the event right away!

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Whichever golf tournament fundraiser ideas you end up using, you need a powerful software solution on your side. GolfStatus offers solutions for charities and event organizers with its industry-leading golf event management and fundraising software. Its full-featured platform streamlines golf fundraisers to save time and raise more money and its responsive support team is there to help every step of the way. Through the Golf for Good program, nonprofits and organizations doing social good can qualify for no-cost access to the technology. Click the button below to get qualified or email [email protected].

Ready to plan your best charity golf tournament?

Click here to book a GolfStatus demo today!

Your event website functions as the home base for your golf tournament, where folks can find out more about the event, learn about your organization, and register or purchase a sponsorship. Your event website also has a secret weapon—the donate button.

It’s a more-powerful-than-you-think tool that you can use to do far more than simply accept donations. You can collect payments for a number of tournament add-ons via the donation button. This keeps all payments and event revenue in one spot, making it easy to track income, simplify accounting, and run robust event reports.

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How Does It Work?

Simply send folks right to the donate page on your event website. If you’re sending information to participants electronically (via email or push notifications), include a clickable direct link. If you’re using any printed materials (like flyers or signage), add a QR code golfers can scan on their phone that takes them right to the donation page. Use the page to:

1. Collect Donations

Build strategic donation asks into your tournament day using emails, push notifications, social media, and in-person appeals. Challenge golfers to donate their final score or the score of the winning team or set up a donation station to collect gifts. You’ll onboard new donors you can further steward after the tournament!

2. Show Progress Toward Your Fundraising Goal

Donors love seeing the impact their gift is making. A quick and easy way to do that is having a bar that tracks progress toward your donation goal. Make sure donors can see it during checkout so they can instantly see how their gift has helped move the needle.

Event websites powered by GolfStatus make it easy for you to track your event day fundraising goal.

3. Collect Auction Payments

Particularly if you’re not using a standalone online auction platform or one that doesn’t process payments, you need an easy way for winning bidders to pay for their items. Simply direct folks to the donate page and make a note of the item or items they won for reporting purposes.

4. Pay for On-Course Games & Contests 

On-course games and contests are a great way to raise additional dollars the day of the tournament. Golfers can pay to have a pro take the tee shot for them, enter a putting contest, or participate in any other fun on-course competition right from the event website. Alternatively, you could set up specific packages for games and contests and direct folks to the registration page if you’re interested in separating those out for accounting purposes.

Golfers participate in a “blind putt hole” on-course game at a golf fundraiser.

5. Track Matching Donations

If you have a donor willing to match donations made the day of the tournament, sending everything through the event site makes it super simple to track the match. Highlight how donors’ gifts will be matched (if it’s a 1:1 match or other ratio plus the maximum match amount) and recognize the generous donor (if they want to be publicly recognized, that is).

6. Sell Mulligans or Raffle Tickets 

Allow golfers to buy these when they check in on tournament day, or consider setting up a station or stations on the golf course where folks can buy mulligans or raffle tickets. Setting up a station before a particularly difficult hole might boost your mulligan sales! You also have the option to build out mulligan or raffle tickets packages, like mentioned under on-course games and contests.

Golfers can make a payment or donation right from their mobile phone before, during, or after the golf tournament.

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Final Thoughts

The last thing you want to worry about on tournament day is hanging on to a wad of cash, manually entering credit card numbers, or reconciling Venmo payments. Instead, direct golfers to your event website and keep everything in one, unified place to simplify your post-tournament accounting.

GolfStatus’ tournament management software makes it simple. It starts with a professional event website, is powered by an industry-leading support team and an intuitive backend that’s easy for avid golfers and non-golfers alike, and ends with robust reporting and printouts. Best of all, nonprofits (and third parties holding golf tournaments to benefit a nonprofit or charity) can qualify to use GolfStatus’ platform at no upfront cost through the Golf for Good program. It’s not too good to be true! Click the button to find out more and get qualified.

Organization Snapshot

Enriching the lives of the visually impaired is at the heart of Outlook Enrichment’s mission. A private, nonprofit agency based in Omaha, Nebraska, Outlook Enrichment empowers people living with vision loss with the skills and tools to achieve their goals. Its core programs serve the visually impaired through adaptive technology training, recreational programs, independent living, employment training, support groups, cultural experiences, and community education.

“It’s really fulfilling for us to see an individual’s arc of life in adapting to vision loss,” says Nina Rongisch, Director of Fund Development at Outlook Enrichment. “They may think they can’t do the things they used to be able to do, but we get them on the right path and see the excitement come back in them and they grow and flourish.”

Outlook Enrichment serves the visually impaired through adaptive technology training, recreational programs (like tandem bike rides, pictured above), independent living, employment training, support groups, cultural experiences, and community education.

Outlook Enrichment is part of the broader Outlook Collaborative that, with three other agencies, serves the visually impired in Omaha. “We help people adjust to vision loss, connecting them to necessary resources and helping them navigate the system that allows them to be as independent as possible,” says Paulette Monthei, Executive Director at Outlook Enrichment.

The Challenge

Outlook Enrichment’s two annual fundraising events bring in dollars for equipment purchases, instructor wages, outreach activities, and program support—an annual gala and a long-standing golf clinic and tournament. 

The sport of golf is important for many visually-impaired individuals. Finding ways to stay involved helps bring a spark back to their lives. “We had one golfer in his 70s who used to be an avid golfer and withdrew from the sport as he slowly lost sight,” Nina explains. “The golf clinic and our other recreation programs help show them that they can still do the things they love, albeit in a different capacity.”

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“The golf clinic and our other recreation programs help show them that they can still do the things they love, albeit in a different capacity.”

— Nina Rongisch, Director of Fund Development at Outlook Enrichment

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Out of its staff of six, only two are sighted. “Those of us who work directly with clients have some level of vision loss,” says Paulette, who has low vision herself. “It’s so important to share that perspective and empathize with them, while providing resources and services to help with job training, mental wellness, transportation, and recreation.” 

Its small but mighty team handles everything from fundraising to program implementation to serving over 300 clients a year. As such, efficiency is key, so when the previous registration process for the golf event wasn’t cutting it, the team sought new options. “We needed something simpler and easier,” Nina says. “We got some complaints about the registration process being too complicated and cumbersome.”

The Solution

Nina knew there had to be a better option to make the user interface easier and more seamless, both on the donor and administrative sides. An online search led them to GolfStatus, a golf-specific event management platform. Naturally, accessibility was a major concern for any tech platform. “It was important that GolfStatus was willing to work with us to improve accessibility and really heard our concerns,” says Nina. The GolfStatus public-facing event site was easily navigable by screen readers and featured a high-contrast color palette to improve readability for those with reduced vision.

Through the Golf for Good program, Nina, Paulette, and the Outlook Enrichment team were able to utilize GolfStatus to streamline their golf tournament at no cost. “It’s hard to find a system for nonprofits that isn’t going to charge you an arm and a leg,” says Paulette. “We loved that it was no cost and easy to use.”

The Results

Between 40 and 48 teams typically play in the golf tournament, which is sponsored by 10-20 area businesses, partners, and vendors. Beyond raising dollars, the golf tournament’s goal is to raise awareness and get golfers and sponsors to further engage with Outlook Enrichment. “We want to fill the tournament, of course, but we also want to reach new people,” says Nina. “Those new people may come for the golf, but they engage with our organization, staff members, and those we serve to better understand where their money is going.”

One of the golf tournament’s main goals is to raise awareness about Outlooks Enrichment’s mission by attracting new golfers and sponsors to the event.

Golfers used their mobile devices to make purchases (i.e. mulligans, raffle tickets, hole challenges,etc.) and donations the day of the tournament. “Having them pay through the event site was so much simpler,” says Nina. “For years we pushed people to bring cash along for things like this, and we missed out on extra dollars if someone didn’t have cash.” The event brought in an extra $3,000 from day-of purchases alone!

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“GolfStatus was hands down one of the easiest and seamless systems we’ve used.”

— Nina Rongisch, Director of Fund Development at Outlook Enrichment

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“GolfStatus was hands down one of the easiest and seamless systems we’ve used,” says Nina, finding it so helpful that she utilized GolfStatus’s registration for the annual Vision Beyond Sight fundraiser (which, unfortunately, was canceled due to rain).

Automation & Support

The event website for the Tee It Up Fore Sight fundraiser was the key to reaping the benefits of the platform. Golfers and sponsors would register and pay securely via the website and their information automatically populated the platform’s backend where Nina could make hole assignments, create and print pre-formatted alpha lists and cart signs, and see who had purchased various add-ons.

Golfers and sponsors registered via an event website, automating registration and giving Nina and Paulette a jump on thanking donors and reconciling payments.

Nina says email notifications and weekly reporting and payouts were invaluable to her in terms of saving time and creating efficiencies. “I set up separate email notifications for registrations and sponsorships,” Nina says. Not only did this help from an administrative perspective, but it allowed the team to stay on top of thanking golfers and sponsors right away, a key part of long-term donor stewardship and retention.

“I didn’t have to live on the platform but could easily get in the backend to see where things stood,” she says.

The GolfStatus customer success team was there to help whenever Nina, Paulette, or anyone on their team had questions or needed assistance. “Everyone was amazing! If there was a hiccup, they got it resolved right away,” Nina says.

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“I didn’t have to live on the platform but could easily get in the backend to see where things stood.”

— Nina Rongisch, Director of Fund Development at Outlook Enrichment

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golf fundraiser Creates Cause Connection

Outlook Enrichment creates a real, tangible connection to its mission for golfers and sponsors by including immersion activities on select tournament holes. “Golfers put on a sleep shade and putt,” Nina explains. “They have to rely on the rest of their senses to make the shot, which really gets them to think about sight from a different perspective.” It’s also a fundraising component, as golfers chip in $5-$20 to try.

Outlook Enrichment also hosts the Stanley M. Truhlsen, Jr. Blind Golfers Clinic for non-sighted golfers in conjunction with the golf fundraiser. Partnering with adaptive sports specialists and volunteers from golf teams at the University of Nebraska-Omaha and local high schools, the golfers learn chipping, putting, and driving, and typically play one or more holes before the round kicks off.

The Stanley M. Truhlsen, Jr. Blind Golfers Clinic pairs visually-impaired golfers adaptive sports specialists and volunteers to learn chipping, putting, and driving.

What’s more, some of the team pairings include a non-sighted player. The rest of the team helps the visually-impaired golfer line up their shot and describe as best they can the terrain of the shot—how much slope, angle, obstacle locations, distance to the pin. “It’s really interesting the techniques the sighted golfers use to help line the golfer up, whether it’s verbal cues or physically lining up the correct angle,” says Nina. When golfers then put on the sleep shades, they’re forced to use their other senses to make the shot.

Accessibility

Given Outlook Enrichment’s mission, accessibility is a must-have when it comes to any software or tech tool. “We won’t use a company if we can’t navigate it,” says Nina. Both sighted staff and staff with some level of visual impairment worked through the front-end of the software before signing on with GolfStatus, and found that the event site was easy to navigate with screen readers and its high contrast color scheme made it more readable. 

“We appreciate how the GolfStatus staff worked with us to make the site as accessible as possible,” says Nina, noting that members of the development team worked with the Outlook Enrichment staff to walk through the site to glean additional feedback on how to improve accessibility. “It was so nice to know that GolfStatus cared and heard us!”

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Helping Nonprofits Leverage Golf for Good

GolfStatus helps nonprofits and charities of all types and sizes leverage golf’s giving power with powerful, user-friendly technology and industry-leading support. Through the Golf for Good program, qualifying nonprofits and events benefiting a charity or cause can get access to GolfStatus’s golf event management and fundraising platform at no cost. Get qualified by clicking below or email [email protected].

Organization Snapshot

Sarah Valentine’s vision for Riverside Ranch was simple—combine her love of horses with her innate desire to help people with special needs. She grew up riding horses, but after her grandfather passed away, she discovered therapeutic riding and felt called to create a nonprofit dedicated to using this medium to help people coping with challenging circumstances in their lives.

After intensely fundraising for over a year and a half, and a postponement due to COVID-19, Sarah opened the Ranch’s doors in July 2020. “We literally built this from the ground up, with dirt and a dream!” Sarah says. She’s grateful for the strong community support and dedicated volunteers who help empower clients dealing with autism, Down syndrome, vision impairment, cancer treatment, grief, and other conditions through therapeutic riding. Most of their riders aren’t able to participate in traditional recreational activities, so therapeutic riding not only lets them have fun, but helps with muscle strength, cognitive skills, and confidence. “At Riverside Ranch we empower different abilities and give them an opportunity to shine,” Sarah says. “When they ride, they build strength and belief in themselves and walk away feeling celebrated.”

Riverside Ranch empowers kids and adults coping with autism, Down syndrome, vision impairment, cancer treatment, grief, and other conditions through therapeutic riding.

The Challenge

Because Riverside Ranch opened during the early stages of the COVID-19 pandemic, Sarah knew her options for traditional fundraising events would be limited. The idea for a golf fundraiser came simply from observing the golfers that flocked to the golf course near where Sarah lives. “The golf course never closed,” she says, leading her to team up with the organization’s board president to explore launching a new charity golf tournament. Beyond raising mission-critical funds, Sarah says the idea for a golf tournament meant they could spread the word about what the Ranch does and who it serves.

Neither had planned a golf fundraiser before, and though both were concerned about COVID-related restrictions, they felt confident moving forward with a golf event. Unsure of where to start or how to make the process less cumbersome, they initially tried setting up registration through Riverside Ranch’s website. “That ended up making things way too complicated and not at all user-friendly,” Sarah says. They decided to seek out simpler, more efficient options.

The Solution

A Google search led them to GolfStatus as the solution to online registration and streamlining planning. “We saw GolfStatus and knew it was just what we needed,” Sarah says. In the golf tournament’s first year, the software helped give the tournament some structure and saved hours of time on administrative tasks. As a nonprofit organization, Riverside Ranch qualified for GolfStatus’s Golf for Good program, which allowed them to use the platform at no cost, which was a huge selling point for Sarah and her team.

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“We saw GolfStatus and knew it was just what we needed.”

— Sarah Valentine, Executive Director at Riverside Ranch

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The Results

In the tournament’s first two years, Riverside Ranch raised over $40,000. These funds help support the Ranch as a whole and add a third horse to its stable, allowing them to serve even more riders. Over 40 teams and sponsors supported the tournament in its two year tenure. 

Tournament format

Four Person Scramble

Dollars raised

$40,000

Additional fundraising

Mulligans, red tees, silent auction

Managing Registrations & Sponsorships

The event website was the home base for the golf fundraiser, and where all promotional materials sent golfers and sponsors. With just a few clicks, folks could purchase teams and sponsorship packages right on the spot. Sarah says creating custom sponsorship packages and being able to carry those over from year to year was super helpful, and the software made it easy to manage sponsor logos and assets. Sarah approached local businesses and contacts from families and friends as sponsors and sent them directly to the event website. “When people hear about our mission and what we’re doing at the Ranch, they want to be a part of it!” she says. The tournament involved 40 sponsors over two years

What’s more, online registration meant no dealing with multiple platforms, spreadsheets, checks, or receipts. “Online registration was so great,” Sarah says. “It’s the expectation for events anymore and made everything so easy.” She could log into the tournament management system’s back end and see who had registered, which sponsorships had been sold, and manage all the details in one easy-to-access place.

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“Online registration was so great. It’s the expectation for events anymore and made everything so easy.”

— Sarah Valentine, Executive Director at Riverside Ranch

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An event website makes it easy to promote the tournament, share information about the event, and sell team and sponsor packages.

An Easier Year Two

The first year of the golf tournament came with building the event’s infrastructure, including processes, sponsorship and team packages, pricing, designs, and promotional materials. Because Sarah employed GolfStatus from the get go, she didn’t have to manage multiple spreadsheets, process a ton of checks and receipts, and spend hours and hours doing administrative busywork. Instead, she could focus on promoting the event to attract teams and sponsors and making the tournament experience top-notch.

In year two, Sarah says the entire process was easier from start to finish. She worked with the GolfStatus team to simply copy the 2021 event for 2022, so there was no need to start from scratch. A few quick updates to the event date, course information, team and sponsorship packages, and the event website was up and running and ready to accept registrations.

GolfStatus and Dormie Network

After Sarah signed on to use GolfStatus for the tournament’s first year, she discovered the connection between GolfStatus and its sister company, Dormie Network, where her husband, Matt, and several of his friends are members. Dormie Network is a network of private destination golf clubs across the U.S. The Dormie Network Foundation donated a Stay and Play Package for the golf tournament’s auction, which helped raise several thousand dollars both years.

Connecting to the Cause

Though Riverside Ranch already had deep, meaningful connections with the community, the golf fundraiser was another opportunity to share its mission, attract new volunteers, and steward new donors and supporters. “I’m truly in awe of the positive impact therapeutic riding makes on the amazing individuals we serve. We want to share that excitement with our supporters,” Sarah says. 

To help make this connection, a father of one of the riders, Addy, spoke at the tournament’s luncheon and shared what the Ranch meant to his family. He described how riding has helped Addy gain confidence and the joy she experiences while on her favorite horse, JaRule. 

The Riverside Ranch Charity Golf Tournament was listed on GolfStatus’s master event listing, where avid golfers go to find and play in tournaments in their area. Sarah was pleasantly surprised at several teams finding the fundraiser in this way. “That meant some brand new people learned about and supported Riverside Ranch!” Sarah says.

Tournament volunteers were able to chat with golfers and sponsors about Riverside Ranch’s mission.

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Get Started With Golf for Good

Through the Golf for Good program, GolfStatus serves nonprofits and provides access to its entire golf event management and fundraising platform at no cost. Qualifying nonprofits get an event website, with online registration and secure payment processing, plus golf-specific tools, robust reporting, and the ability to collect donations to save organizers a ton of time and raise even more money for organizations’ missions. Want to learn more and get qualified? Click the button below or email [email protected].

Whether your association has run a golf event for years or is just getting started, its benefits are numerous, and when you have the right tools, reaping those benefits requires a small investment of time and resources. Here are four key goals to explore ahead of your 2020 golf outing.

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1. Generate Non-Dues Revenue

The golf outing is an ideal way to generate NDR (non-dues revenue). Whether your outing channels its fundraising dollars solely back into the association, or parts them with a nonprofit beneficiary (or several), fundraising dollars can be collected from registrations, sponsorships, add-ons like mulligans and raffle tickets, on-course games, and other donation asks. The golf event can also be paired with a luncheon, dinner, more formal gala or auction.

Pro tip: When planning your golf event, consider the venue, price points, sponsorship options, and other key items on the front end and be sure they align with your goals. If your association has the opportunity to attract high-capacity members and big-time sponsors, be sure the caliber of the event is aligned with that opportunity. Be aware that positioning your outing as a high-end corporate entertainment event ensures that members gain substantial value from attending, making them willing to invest in supporting and participating in the event.

2. Ramp up Member Recruiting & Retention

Golf outings require participants to field a team, which encourages them to reach out to their networks and naturally leads to new member prospects. If membership growth is a primary goal for your organization, let your tried-and-true golf event participants know so they can build their teams accordingly. You can also make the event a member guest-style outing, so teams include both members of your association and non-members (i.e. prospects). Because of the inherent networking value golf events offer, and the fact that attendees tend to genuinely enjoy them, outings are a great way to keep members engaged and invested in supporting your organization year after year.

Pro tip: Be sure your event has a website and offers online registration. Association members are busy and need (and even expect) a no-fuss way to get registered for any event. They don’t have time to fuss with forms, checks, and mail-in registrations. Plus, everyone’s online these days; it’s the fastest and easiest way to reach both existing and future members and supporters.

3. Forge & Steward Corporate Partnerships

The golf outing is a great opportunity to secure corporate support and further existing relationships. Golf’s inherent connection to business keeps it on the radars of business professionals and in the sponsorship and marketing budgets or corporate entities large and small. The outing itself provides focused exposure to your members—which offers a great value to corporate partners looking to sponsor and particpate.

Pro tip: Offer high-end sponsorship opportunities, like branded pin flags, hole sponsorships, and leaderboard sponsorships. Provide exposure through physical and digital channels so sponsors get quality, cross-channel impressions that drive tangible results like web traffic and genuine inquiries.

4. Build Goodwill & Spotlight Community Efforts

Golf is a fun community event that brings people together to enjoy a great day outdoors. It’s also inextricably linked to charity. As an association, your goals are to align interests and support causes that matter to your members, and you can leverage your annual golf outing to do both while also building goodwill for your organization and advancing its positive reputation in the community.

Pro tip: When you designate a specific cause or nonprofit organization as the beneficiary of your event, let players and sponsors know how much of their investments will go to this cause and what kind of impact those dollars make. Not only are you raising mission-critical funds for a great organization, you’re building your association’s reputation and brand as a whole.

Take the Next Step

GolfStatus.org is uniquely aligned to streamline all the (sometimes complex and time-consuming) component parts of planning and executing a golf outing—no matter your goals. And it’s available at no cost to qualifying nonprofits.

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Submit an inquiry or contact us at

[email protected]

to learn more.

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Whether you’re a golfer looking for tournaments to play in, a sponsor looking for opportunities to align your brand with community efforts and great causes, or a tournament organizer spreading the word about an upcoming fundraiser—the events page from GolfStatus helps everyone get connected.

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Easy Exposure for Event Organizers

Spreading the word about your organization’s golf outing is crucial to its success. Whether you’re using the event to grow your donor base, steward existing donors, or facilitate corporate partnerships, don’t forget that golf fundraisers are a chance to raise the mission-critical funds needed to sustain and expand your capacity to serve. When you take advantage of GolfStatus.org, your organization is able to leverage our user base (thousands of avid golfers nationwide) and networks to reach more players and engage more sponsors. The result is outreach that requires zero additional effort on your part, a better turnout the day of the event, and better outcomes overall.

On-the-Spot Registration for Golfers

Golfers looking for golf tournaments to play have a couple easy ways to find them. Golfers use the free mobile GolfStatus app to track their rounds on the golf course and earn rewards and exclusive offers from partner facilities and sponsors; when they’re looking for a tournament, they simply tap the tournaments icon to browse listings for upcoming events. Registering—including purchasing teams, mulligans, raffle tickets, and other package add-ons—is quick and easy. Golfers also visit https://events.golfstatus.com to browse and search events by name or facility. The reality is that people are busy, and when they have to take extra steps like mailing in forms, writing checks, or picking up the phone, they’re less likely to do so. With the right promo and simple registration channels, golfers can find your event and register right from their computer or mobile phone.

A Time-Saving Convenience for Sponsors

These platforms also make it easy for brands and businesses to find events to support and to purchase sponsorship packages and teams instantly. Golf tournaments provide focused exposure to a high-value demographic in an environment that casts businesses in a positive light—making these events an ideal sponsorship opportunity. Sponsors can browse sponsorship packages customized by the tournament organizer and purchase them instantly and securely from a smartphone or computer without hassle. Sponsors then become eligible to display their branding on the sponsor page for the event—which is seen by players and other sponsors searching for events—as well as on live leaderboards, on the course, and through a number of other channels the day of the event.

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Interested in promoting your upcoming event through GolfStatus? Contact us at

[email protected]

to learn more.