by Andrew Herbert, VP of Charity Golf International

Since 2019, Andrew Herbert of Charity Golf International has helped raise over $3.5 million for charities through golf events.

When it comes to hosting a successful charity golf event, the difference between a good outing and a truly impactful one lies in the strategic approach to fundraising. After supporting thousands of charity golf events and helping organizations raise well over $125 million since 2012, Charity Golf International has learned that the most successful events share three key characteristics:

1. Educating golfers about the mission

2. Celebrate the act of giving

3. Employing a "less is more" approach to fundraising

This guide will explore these characteristics and show you how to effectively apply them to your next charity golf tournament.

1. Educating golfers on the mission of giving

The foundation of any successful charity golf event starts with emotionally connecting your guests to your cause. This goes far beyond simply stating what your organization does—it's about creating genuine connections that inspire action.

Make the Mission Personal and Tangible

• Start with storytelling. Share real beneficiary stories that resonate on a human level. If possible, bring beneficiaries of your work to the event so they can mingle with guests and sponsors, putting a face to the cause they're supporting.

• Use specific dollar amounts to demonstrate impact: "$25 provides a meal for a family of four." This specificity helps donors understand exactly how their contribution will make a difference.

• Create displays that showcase your work in action. Display your fundraising goals prominently and show guests how close you are to achieving them throughout the day.

• Transform hole sponsor signs into mission-focused messaging. Display the sponsor's logo prominently, and add compelling facts about your cause underneath.

Communicate Throughout the Event

• Mission education shouldn't be a one-time announcement. Weave your message throughout the entire event experience.

• Dedicate a few minutes of your welcome speech to mission education.

• Include mission messaging in cart signage and swag items.

• Have staff and beneficiaries available to chat with guests about mission experiences throughout the day.

• Use the awards ceremony to reinforce the day's impact and celebrate both your efforts and the generosity of everyone involved.

Create Relevance to Golfers and Guests

Connect your charity's work to the local community where your golfers live and work, helping them understand how the community and beneficiaries will recognize their contributions and the lasting impact they'll have.

• Share specifically how funds raised at this event will be used. Donors want to see a direct connection between their money and what it will accomplish.

• Provide impact reports from previous years' events or organizational milestones.

• Create urgency by highlighting current needs, new initiatives, and opportunities to support or match previous successes.

Charity Golf International has experience working with charities and golf events of all types and sizes, helping elevate financial results while delivering an engaging and unforgettable on-course experience for golfers.

Pro tip: less pressure, more invitation

Frame donations as "opportunities to make a difference" rather than obligations. Use inclusive language, such as "We have an opportunity today to achieve X together" and "With your help, we have no doubt we’ll reach our goal today," that invite people to give, rather than pressure-filled phrases like "We need you to do this" or "We can't do X unless you do Y.”

Remember that a great experience leads to future support and referrals. The goal here is to make your event the best one on your guests' calendars. Simply put: trust that educated, engaged golfers will give when they understand the impact. Create memories and experiences alongside the act of giving, and the funds will follow.

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See How Much Charity Golf International Can Help You Raise

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2. Emphasizing and celebrating the act of donating

Establish Positive Donation Experiences

The way your organization handles donations can transform the entire giving experience, taking it from a transaction to a celebration.

• Thank donors immediately and publicly when appropriate. Help create proud moments for them!

• Use celebration language like "What an amazing contribution!", "With this donation, we’re now at $X overall today!”, or “This means so much to our team and mission!” Make every donation a celebration of generosity.

• Provide instant gratification by showing running totals, a progress bar, or thermometer displays. This helps make donating feel like winning, rather than giving away money.

Use Recognition Strategies

It’s crucial to express your appreciation to donors for their support of your cause. At your golf event:

• Announce major donations during dinner or after golf. Let guests know there are heroes among them, which may inspire others to step up and contribute more.

• Provide donor recognition with small tokens of appreciation (ball markers, pins, stickers, etc.) that serve as proud reminders of their contribution.

• Take photos of donors making their contributions and share on social media (with permission) so they can see your gratitude and proudly share their generosity with their networks.

Leverage Social Proof to Gain Momentum

Social proof is how people look to the actions and behaviors of others to determine how they should act. This can be especially useful in fundraising—when people see their peers donating, it often prompts them to do the same.

• Share when others have donated: "Team 8 with Company X just donated $500!" This creates social proof and can spark friendly competition between foursomes or companies.

• Use motivating phrases like "We're well on our way to our goal today, help us keep the momentum going!" or "We're close to a new record in fundraising—let’s break that record together!"

• Display real-time fundraising totals to build excitement and provide tangible donation goals throughout event day.

Charity Golf International suggests offering two to three giving activations during the round.

3. The “less is more” approach

Quality Over Quantity Principle

The most successful charity golf events that Charity Golf International supports understand that fewer, higher-impact fundraising moments are far more effective than constant asks.

• Focus on two to three strategic points during the event for major fundraising pushes. Most successful events we support have one or two professional fundraising activations on the course (like Charity Golf International’s Par 5 and Par 3 Pros), along with a small internally run game. You can certainly include additional activities, but we recommend including them in registration fees.

• Make each ask meaningful and well-timed.

  • Pre-round: A light introduction to giving opportunities, such as mulligans, 50/50 raffle tickets, or auctions.

  • Mid-round: One to two well-placed, high-energy fundraising moments, like professional fundraisers or on-course games.

  • Post-round: Major fundraising push when golfers are relaxed and social to help meet or exceed goals.

• Avoid stacking activations. Try to space them out to prevent fundraising fatigue and maintain positive energy for your guests.

Simplify the Giving Process

Remove as many barriers to giving as possible. Offer a simple, hassle-free process and make your asks specific and tangible.

• Offer clear donation levels rather than a generic and vague ask.

• Use round numbers that make sense to you and your guests.

• Spend 80% of your time explaining what donations accomplish and only 20% on logistics, letting the mission sell itself rather than over-explaining the need for donations.

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pro tip: partner with experts

As you may very well know, GolfStatus handles all registration, payment processing, sponsor management, and real-time tracking of your outing. Charity Golf International provides the on-course entertainment and fundraising expertise that creates memorable experiences, allowing you to focus on what matters most: connecting with your guests and advancing your mission during the outing.

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Charity Golf International brings premium prizes to golf events, plus fundraising experience.

Charity Golf International’s partnership with GolfStatus eliminates common pain points of charity golf event management while maximizing both the guest experience and fundraising potential.

When GolfStatus and Charity Golf International work together on your event, the result is simple and clear—your guests will eagerly anticipate the outing year after year, sponsors will see real value in their investment while appreciating your efforts, and organizations like yours consistently exceed their fundraising goals.

Ready to take your charity golf event to the next level? The tools, strategies, and partnerships are all here—now it's time to create something truly impactful together.

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Work With GolfStatus & Charity Golf International for Your Next Golf Fundraiser

Charity Golf International is the leader in on-course fundraising and entertainment, providing proven methods to charities and organizations. Its pros are well-versed in nonprofit fundraising and bring high-energy, high-impact to golf tournaments.

Combining Charity Golf International’s on-course fundraising expertise with GolfStatus’ tech, revenue enhancers, and support maximizes your tournament’s impact to raise mission-critical funds, connect with donors, and share information about your work. Get started with GolfStatus at no upfront cost by booking a meeting with a golf fundraising expert.

by Jen Wemhoff, Communications Manager at GolfStatus

Nonprofit golf event organizers are always looking for new and creative ways to boost fundraising, provide sponsors with real value, and deliver a memorable tournament experience for participants. Fortunately, there’s one tournament extra that does all three: pin flags.

Pin flags are one of the most visible—and versatile—sponsorships your tournament can offer. Why? They offer sponsors and your nonprofit unparalleled branding opportunities, elevate the look and feel of your tournament, and perhaps most importantly, create new ways to raise dollars for your cause.

Here are six reasons why you should add a pin flag sponsorship to your next charity golf tournament.

1. New Golf Tournament Sponsorship Option

To build on success, it’s essential for charity golf tournament organizers to continually add value and increase revenue every year. If your tournament has consistently sold out sponsorships and you want to expand offerings, pin flags are a great choice for tournaments of all types and sizes.

Plus, pin flags are flexible. You don’t have to offer them as a one-size-fits-all package. Instead, you can structure them in different ways that meet your fundraising goals, tournament needs, and sponsor budgets. Some common approaches include:

• One sponsor for all 18 holes. This is perhaps the most common approach, and is a great option for a major sponsor who wants maximum visibility.

• Split the course. Sell sponsorships for the front and back nine separately, giving two mid-level sponsors the chance to stand out.

• Individual hole sponsorships. Give multiple businesses the chance to sponsor a single hole with a pin flag, spreading opportunity across a larger group of supporters.

2. premium visibility across the course

Pin flags are found on every single green and are the focal point of every single hole. That means that sponsor logos and branding are front and center as golfers approach and finish each hole. Put simply, pin flags demand attention!

Even smaller-scale events like mini golf fundraisers or simulator-based events can benefit from this exposure. Pin flags (or creative adaptations of them) are highly visible branding opportunities that make an impression no matter the format of your event.

The visibility offered by pin flags is especially attractive to sponsors who want more than a logo on a banner. Pin flags and the accompanying digital exposure provided by your golf event management platform guarantee that the sponsor’s name is seen repeatedly throughout the tournament.

Even mini golf events can benefit from a pin flag sponsorship!

3. Elevate the Look & Feel of Your Tournament

Custom pin flags instantly upgrade your tournament. They give your event a professional, polished look that stands out to golfers, sponsors, and even golf facility staff. Seeing branded pin flags on every green tells golfers, sponsors, and donors that you take the event seriously and value sponsor relationships. The professional impression can help:

• Build credibility with first-time golfers and supporters

• Encourage past sponsors to return and level up their investment in your event in the future

• Differentiate your tournament from others in the area

Golfers and sponsors appreciate when an event feels well-organized and put together. Details like pin flags may seem small, but they help contribute to an overall professional experience that keeps participants coming back.

4. raise more money

Every additional golf tournament sponsorship represents new dollars for your cause and a new revenue stream for your event and organization. Pin flag sponsorships are especially valuable because they’re premium, high-demand options that many businesses find appealing. Plus, this sponsorship comes with a high ROI, making it worth a higher price point because pin flags:

• Offer unprecedented visibility across the golf course

• Have a “wow” factor

• Give sponsors a unique way to stand out

No matter how you sell pin flags—individually, nine, or 18 holes, the income has the potential to add up quickly.

5. extend the value beyond tournament day

Pin flags don’t have to be a one-and-done piece of event signage! With a little creativity, you can continue to leverage them after the tournament ends to deepen sponsor relationships and raise additional funds. Use them as:

• Thank you gifts for sponsors. Invite board, staff, or planning team members to sign the flags and present them to sponsors as a thank-you keepsake.

• Auction items or raffle prizes. Frame a flag, signed or unsigned, and include it in your silent auction or offer it as a fun raffle prize.

• Dual branding. Print the sponsor’s logo on one side of the flag and reserve the other side for your nonprofit’s logo, the name of a key supporter, or fun messaging. It makes the flag a unique memento that ties your mission to the sponsor’s contribution.

These extra uses add even more value to pin flags, extending the life and impact of the sponsorship while showing sponsors that you’re committed to making their investment meaningful.

Camp Hope Foundation, which provides camp experiences to children with pediatric cancer during their treatment, has campers sign their tournament’s pin flags, which are then auctioned off to raise additional funds.

6. There’s no hassle (with the right partner)

If you’re thinking, “This sounds great, but I don’t have the time to handle all those details on top of everything else,” then you simply need to find the right partner for pin flags.

GolfStatus has a turnkey solution for pin flags—you handle selling the sponsorship, GolfStatus handles everything else, including:

• Design. The team works directly with the sponsor or sponsors to secure logos and messaging.

• Logistics. The team works with the vendor to ensure everything looks great on the full-color, dye-sublimated flags.

• Delivery. Flags are shipped directly to the golf facility (or other chosen location) on time ahead of your tournament.

Letting a partner handle the details makes pin flag sponsorships virtually hassle-free for tournament organizers. You can focus on recruiting sponsors, engaging players, and running your event while GolfStatus ensures pin flags look great and arrive on time.

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SAMPLE PIN FLAG SPONSORSHIP PACKAGES

To help you get started, here are a few ideas on how to structure and price pin flag sponsorships. You can adjust them based on your audience, sponsor budgets, and event size.

Entire Course Sponsorship: 18 Pin Flags

One package available.

• Exclusive branding on all 18 pin flags across the course

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Opportunity for social media collaboration

• Includes one foursome

• Price point: $4,000 - $6,000+ (depending on your market and tournament size)

Front or Back Nine Sponsorship: 9 Flags

Two packages available.

• Exclusive branding on nine pin flags

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Price point: $2,000 - $3,000+

Individual Pin Flag Sponsorship

18 packages available.

• Branding on one pin flag

• Company name and logo displayed on the event website

• Price point: $250 - $500 per hole

Bundled Hole Sponsorship

18 packages available.

• Individual pin flag sponsorship

• One hole sign, plus exposure in the digital scoring app.

• Company name and logo displayed on the event website.

• Price point: $600 - $1,000

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Final Thoughts

Pin flag sponsorships check all the boxes: they’re flexible, visible, professional, and lucrative. They create a one-of-a-kind branding opportunity for sponsors and your organization, make your event look sharp, and generate additional dollars for your mission.

Whether you package them as a full set, split them by nine, or sell them individually, pin flags are a simple but powerful way to enhance your golf fundraiser.

The Right Partner for Pin Flags

Get Started With GolfStatus

Let’s be honest—golf fundraisers are a lot of work. There are lots of balls in the air starting months ahead of time, plus committees, volunteers, and sponsors to manage. Maybe you’re tracking everything by hand, working across multiple spreadsheets, or even trying to make a standard event management platform work for your golf event (when it’s designed for a gala or auction). Or maybe you’re looking at a mountain of work and wondering if there’s a way to make your golf event simpler and more efficient. 

Whatever the case may be, now is a great time to re-evaluate the systems and processes behind your golf tournament. Whether you’re in the thick of planning your tournament or just getting started, it’s worth a deep dive into your fundraiser’s systems and processes to find ways to save time, improve coordination, and improve outcomes. Here are key questions and considerations to get you started.

Registration

Key questions: Are you still relying on hard copy, mail-in registrations? How much time do you (or your volunteers) spend processing these forms and payments? How does that information get transferred to your donor database?

The easier it is for people to find and register for your event, the more likely they are to do so. Processing paper registration forms and handling checks, cash, and receipts are time-consuming and cumbersome to track and manage. This inherently makes the event more work, not only by creating duplicative work but a call to action that puts the onus on the registrant or sponsor to remember to print off a registration form, fill it out, write a check, find a stamp, and mail it in. An online, mobile-friendly registration process is much easier for participants and sponsors to complete with a few clicks or taps. It’s also simpler for staff to process and manage, saves a ton of time, and leads to a seamless hand off to the golf facility. What’s more, online registration allows you to collect important donor data for inclusion in your organization’s donor management system to steward for future support.

Promotion

Key questions: How easy is it for staff, volunteers, and board members to spread the word about the tournament? Is there one place folks can find more details about the event, the cause it supports, sponsorship packages and pricing information, and logistical info (date, time, course, etc.)? Can players and sponsors register quickly and easily on the site? 

With an event website, spreading the word about your event is as simple as sharing a link with past supporters and casting a wide digital net to attract new golfers and sponsors. Folks can find the information they need in a clean, sleek, and easy-to-find place, plus the call to action is clear so players and sponsors can commit right then and there. Golfers often tap into their personal and professional networks to field a team for charity tournaments, so you automatically raise awareness about your cause and expand your donor base. This is amplified even further by connecting with potential sponsors and businesses interested in getting their brand in front of the golfer demographic.

Sponsorship Management

Key questions: How do you reach out to new sponsors to share sponsorship opportunities? How are sponsors handled once they transition from prospects to committed supporters? How are logos and assets collected and shared? Do your sponsorship packages align with the types of sponsors you want to attract and retain?

Sponsors are looking for opportunities to align their brand with well-run events that support great causes and community efforts, so it’s important to consider the professionalism of your event and whether it shines supporters in a positive light. Higher end events quickly become an opportunity for sponsors to entertain clients, vendors, and other business associates—ensuring that you’re able to retain existing sponsorships while attracting new ones at increasingly higher levels. However, where professionalism is crucial, systems and processes must ensure timely service and organized communications so sponsors’ expectations are always met and exceeded. The most successful golf outings offer title sponsors and top-tier supporters exposure through digital avenues like live leaderboards and mobile apps, pin flags, and other premium opportunities specific to golf. Consider where and how you can incorporate these offerings to align your event with the best and what tools you have in place to sell and manage sponsorships.

Delegation & Coordination

Key questions: Is everyone able to access the information they need? Is that information up to date? Can registrations, sponsor information, event specifics (flights, hole assignments, handicaps, et cetera), and other key information be accessed in a central system? How easy is it to delegate tasks (especially the tedious ones)? How easy is it to check on a specific detail like a certain donor’s registration or a specific hole sponsorship?  

Between committee chairs, board members, staff, volunteers, vendors, sponsors, and golf facility staff, golf fundraisers require easy coordination. Organizers need to be able to automate tedious tasks and delegate them so every member of the team is able to contribute as effectively as possible. From calling on and engaging previous supporters and leveraging networks to spread the word to managing teams and sponsors and coordinating with the golf facility, it’s important to leverage tools that keep everyone organized. A platform that’s accessible to everyone that needs it and contains current and accurate event information makes handling the details so much simpler.

Coordination with the Golf Facility

Key questions: How do you facilitate the handoff of information to golf staff? Are club staff scrambling the day before and the day of the event? How free are they to assist players and provide the kind of high-end service experience that makes donors feel acknowledged and attended to? How would the outing improve if you could streamline this coordination and reduce it from days and weeks of work to under an hour? 

Depending on the systems and processes in place at the golf facility, coordinating a golf event with an event organizer can be a substantial amount of work for staff there. The head professional must coordinate with food and beverage, grounds staff, and event staff to get everything in order ahead of the event. They must also work with your organization (and any planning teams or volunteer committees) to prepare teams, hole assignments, tee sheets, cart signs, and other day-of documents. This can require hours or even days of work. What’s more, when course staff are stuck in a back office somewhere the morning of the event, they’re unable to provide great service and attention to detail that wows your players and sponsors. The bottom line is this: The easier it is to coordinate information and automate logistics between your staff and the golf facility’s staff, the smoother things go for everyone. A common technology platform ensures a seamless handoff.

Time Savings & better Outcomes

At the end of the day, it’s about measuring outcomes against inputs. There’s no doubting the positive impact a golf outing can provide, but if outcomes are negated by huge time and resource requirements, it’s probably time to consider better systems and processes. GolfStatus’s event management platform designed specifically for golf outings makes information available and accessible in one centrally-accessible location (with access permissions where you need them) so you can automate and streamline the tricky, time-consuming logistics so your team can focus on donor outreach, sponsorship sales, promotion, press, and more.

Want to learn more about streamlining your golf outing and how you can qualify for no-cost access to GolfStatus’s tech? Click the button below or email us directly at [email protected].

Originally published October 2019

It’s a challenging time for fundraisers as nonprofits assess the next steps for events, many of which have been held for years and are crucial to the bottom line. As organizations question how to move forward safely and responsibly amid the backdrop of COVID-19, one event has emerged as safe and viable during this unique time: the golf outing. With the right technology and with some modifications, golf fundraisers are forging ahead to hold safe and successful events. Here’s how GolfStatus.org can help you do it.

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GO VIRTUAL

• Spread an event across multiple days, a weekend, or even several weeks. Offer players and teams the option to participate on their own time, when it’s convenient and they feel safe. Players visit the course when it’s not congested and enter their scores using their mobile device—then follow an aggregate leaderboard online and in the GolfStatus app until the event is over.

• Live-stream leaderboards online. Keep supporters engaged on social media over the course of your event (whether it’s one day or multiple days) by live-streaming leaderboards. This also gives your sponsors more of the exposure they love.

• Accept donations from online spectators. GolfStatus.org’s Donate Now feature makes it easy for online spectators to submit a donation instantly right from the leaderboard.

GO CONTACT-FREE

• Use online registration with secure payment processing. Avoid mail-in forms and checks and limit check-in congestion and chaos at the golf course. Online registration is contact-free to keep everyone safe.

• Use mobile scoring instead of pencils and scorecards. Players stay safe by entering their scores on their mobile device. Your staff and the golf facility’s staff stay safe by avoiding passing scorecards back and forth.

• Offer digital sponsorships. Selling in-app sponsorships and live leaderboard sponsorships helps your organization avoid overhead costs and stay flexible. Add direct links to more information about each sponsor and even to their website to add more value and get them the exposure they need to support your event.

• Take advantage of pin flag exposure for sponsors. Custom pin flags are an easy, professional, contact-free sponsorship option, as most courses are mandating that pin flags stay in the cup at all times.

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PLAN & COLLABORATE REMOTELY

• Manage sponsor logos and information in one place. Keep imagery and info (including sponsor descriptions and links) organized and accessible for all digital sponsorships in GolfStatus’s super sleek sponsorship management interface. It’s easy for your staff and volunteers to access and use.

• Keep information secure with user access permissions. The GolfStatus platform allows event organizers to provide access to different elements of the golf event planning process to specific committee members, board members, or volunteers on an as-needed basis. This keeps information secure and makes it easy to delegate—especially when your team is working remotely.

• Keep information accessible and updated. Make it easy for your team to access information online and in real time without hiccups through a web-based platform designed specifically for golf events. No need to hassle with web-based spreadsheets, online asset sharing, and a mix of other tools. Everything you need is in one place and every element of the golf fundraiser is accounted for.

• Safely and seamlessly collaborate with the golf facility. Handle tasks like team pairings and hole assignments, collaborate on them remotely with the golf facility, or delegate everything to the course. Handing off information is super easy when it’s all in one place and you can control and provide access permissions to the golf facility’s staff as needed.

STAY SAFE & FOCUSED

• Put GolfStatus.org to work. All of the above can be accomplished with the simple yet powerful technology available at no cost to qualifying nonprofits through GolfStatus.org’s Golf for Good program. This technology can not only save your organization time and resources, it can keep mission-critical dollars coming in the door during these challenging times when you need them most.

• Get in touch. Reach us directly to determine if your organization qualifies for no-cost access to our platform. And if you need help, advice, or just need a hand figuring out how to move forward with your event, our customer success team is here to help every step of the way!

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Submit an inquiry here or contact us directly at 

[email protected].

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The golf fundraiser is an ideal avenue for outreach and stewardship, and given the sport’s tendency to attract affluent businesses professionals, it’s a huge opportunity to fundraise and forge or advance corporate partnerships. Here’s what you need to know to maximize your outing’s sponsorships and raise more dollars for your cause.

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Approach the right businesses.

Keep golf’s affluent demographic in mind when approaching sponsors. It’s much easier for marketing teams and decision makers to make a business justification for investing in a sponsorship if it provides direct exposure to their ideal customer. Consider car dealerships, homebuilders, jewelers, insurance agencies, real estate firms, accountants, beverage distributors, mortgage brokers, banks, travel agencies, financial service providers, and other businesses offering services that appeal to this audience.

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Consider what matters most to sponsors when making asks.

There are a number of reasons for sponsors to support fundraising events, especially golf fundraisers. In addition to providing direct exposure to an affluent and influential audience, sponsorship aligns brands and companies with good causes. The golf tournament also serves as an ideal place for sponsoring businesses to entertain clients, partners, and other business associates—not to mention the value of focused networking opportunities that are especially unique to golf outings. Be sure to tout these selling points when you reach out to sponsors to make asks.

Create appropriate sponsorship packages.

Be cognizant of how you build sponsorship packages. Consider player demographics, the caliber of the golf course, and the reputation your event has garnered. If supporters tend to return year after year and spots fill up quickly, don’t be afraid to edge up prices, add another sponsorship level, or offer additional premium packages. Look for opportunities to add recognition, exposure, and value, especially for top-tier sponsorships. Consider custom-branding pin flags with a sponsor’s logo to sell a flag sponsorship. They’re common at professional Tour events, and great as a stand-along sponsorship package or as a value-add for premier-level sponsors.

Make sponsors look good.

Sponsors want to support events that are well-organized with clear communication, simple registration, and a high level of professionalism. These events attract affluent participants who invite business colleagues and clients—the ideal audience for your organization to engage. It’s no secret that higher-end events pave the way for higher-level sponsors, creating a snowball effect that benefits your organization across the board.

Once sponsors are secured, be vigilant about handling logos, messaging, links, and other info and requests quickly and professionally. Pay close attention to details, like how the sponsor logo looks and prints, where it appears, and whether it displays the supporting organization prominently and positively. Use a web-based platform so sponsor assets are all stored in one place and easy for multiple members of your committee, team, or volunteer task force to manage.

Live-score the event and sell a leaderboard sponsorship.

When it comes to sponsorship opportunities, the leaderboard is as premium as it gets. It captures the attention of players, spectators, and other supporters (both at the event and following online) for the duration of the event and afterward. Live scoring also makes the event more fun, competitive, and higher-end, and streamlines scoring for the golf facility staff (who would typically be rushing to enter scores after the round during an awkward lull while golfers wait for teams to finish). Be sure to utilize a live scoring platform that’s reliable, sleek, and easy-to-use and offer the leaderboard sponsorship at a premium.

Make it easy to spread the word.

When you spread the word not only about available sponsorship opportunities but that they’re going quickly, there’s a domino effect that begins to happen. The easiest way to both recognize sponsors and spread the word about businesses that are on board is through a registration website for your event, which provides a place for you to send interested sponsors and display those who have already pledged their support. A registration website also offers other key advantages, like saving you tons of time and keeping everything organized (and qualifying nonprofits can get one for free through GolfStatus.org’s Golf for Good program).

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Make it easy for sponsors to commit.

You’ll certainly want to promote the event to existing supporters through email, social media, and possibly even direct mail. The key advantage of using an event website is that you can provide a clear call to action on all promo items—not matter their medium—that provides a quick and easy way for sponsors to commit on the spot without the fuss of mail-in forms and checks. They head to your golf event’s website, choose a package, and submit payment instantly.

Call on your networks.

Chances are, your board members, most engaged donors, and committee members have connections to businesses. Instead of making a vague request for folks to ask around, be intentional about rallying your troops. Ask board and committee members to participate in making a list of target sponsors, then divvy out a plan of action for contacting them based on relevant connections. Follow up at your next meeting to be sure board members are following through.

Get local media involved.

Reach out to your local newspapers, TV stations, support organizations like regional nonprofit associations, and other outlets to let them know about your golf event. Be ready with details like date, time, and location, and remind them about the cause the event supports. Ask them to direct interested players and sponsors to your event website for more information and to register and purchase sponsorships.

Steward sponsors appropriately.

When sponsorships sell, reach out to let sponsors know you appreciate their support. Follow up with a social media post from your organization to share that they’ve committed to supporting the event, thank them for doing so, and remind other sponsors that there are more opportunities available (be sure to link your registration website).

Run a flawless event.

The better your event goes off, the more support it will garner year after year. Now’s the time to take a look at the systems and processes behind your event and look for opportunities to streamline, simplify, and upgrade.

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Looking to streamline all your golf fundraiser’s logistics to save time and attract more players and sponsors? GolfStatus.org’s simple, powerful platform has everything you need—and it’s free for qualifying nonprofits.

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To learn more, submit an inquiry here, or email us directly at

[email protected]

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Whether your association has run a golf event for years or is just getting started, its benefits are numerous, and when you have the right tools, reaping those benefits requires a small investment of time and resources. Here are four key goals to explore ahead of your 2020 golf outing.

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1. Generate Non-Dues Revenue

The golf outing is an ideal way to generate NDR (non-dues revenue). Whether your outing channels its fundraising dollars solely back into the association, or parts them with a nonprofit beneficiary (or several), fundraising dollars can be collected from registrations, sponsorships, add-ons like mulligans and raffle tickets, on-course games, and other donation asks. The golf event can also be paired with a luncheon, dinner, more formal gala or auction.

Pro tip: When planning your golf event, consider the venue, price points, sponsorship options, and other key items on the front end and be sure they align with your goals. If your association has the opportunity to attract high-capacity members and big-time sponsors, be sure the caliber of the event is aligned with that opportunity. Be aware that positioning your outing as a high-end corporate entertainment event ensures that members gain substantial value from attending, making them willing to invest in supporting and participating in the event.

2. Ramp up Member Recruiting & Retention

Golf outings require participants to field a team, which encourages them to reach out to their networks and naturally leads to new member prospects. If membership growth is a primary goal for your organization, let your tried-and-true golf event participants know so they can build their teams accordingly. You can also make the event a member guest-style outing, so teams include both members of your association and non-members (i.e. prospects). Because of the inherent networking value golf events offer, and the fact that attendees tend to genuinely enjoy them, outings are a great way to keep members engaged and invested in supporting your organization year after year.

Pro tip: Be sure your event has a website and offers online registration. Association members are busy and need (and even expect) a no-fuss way to get registered for any event. They don’t have time to fuss with forms, checks, and mail-in registrations. Plus, everyone’s online these days; it’s the fastest and easiest way to reach both existing and future members and supporters.

3. Forge & Steward Corporate Partnerships

The golf outing is a great opportunity to secure corporate support and further existing relationships. Golf’s inherent connection to business keeps it on the radars of business professionals and in the sponsorship and marketing budgets or corporate entities large and small. The outing itself provides focused exposure to your members—which offers a great value to corporate partners looking to sponsor and particpate.

Pro tip: Offer high-end sponsorship opportunities, like branded pin flags, hole sponsorships, and leaderboard sponsorships. Provide exposure through physical and digital channels so sponsors get quality, cross-channel impressions that drive tangible results like web traffic and genuine inquiries.

4. Build Goodwill & Spotlight Community Efforts

Golf is a fun community event that brings people together to enjoy a great day outdoors. It’s also inextricably linked to charity. As an association, your goals are to align interests and support causes that matter to your members, and you can leverage your annual golf outing to do both while also building goodwill for your organization and advancing its positive reputation in the community.

Pro tip: When you designate a specific cause or nonprofit organization as the beneficiary of your event, let players and sponsors know how much of their investments will go to this cause and what kind of impact those dollars make. Not only are you raising mission-critical funds for a great organization, you’re building your association’s reputation and brand as a whole.

Take the Next Step

GolfStatus.org is uniquely aligned to streamline all the (sometimes complex and time-consuming) component parts of planning and executing a golf outing—no matter your goals. And it’s available at no cost to qualifying nonprofits.

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