By Logan Foote, Sales and Education Director at GolfStatus

For chaptered and affiliate-based nonprofits, fundraising is more than simply raising money. It’s empowering local teams to build relationships, engage their communities, and advance a shared mission, all while maintaining consistency across the broader organization.

This can be challenging, as local chapters often have different staff capacity, volunteer support, budgets, and fundraising experience. What works for one chapter may not be practical for another, and national offices have to ensure local activities reflect the overall brand and mission.

Golf tournaments offer a flexible, repeatable fundraising model that can bridge these gaps. They bring together local businesses, volunteers, sponsors, donors, and community members to raise funds and build relationships. With the right planning, support, and technology, a golf event can work for chapters of all types—a small chapter holding its first golf fundraiser or an established affiliate looking to grow an annual tournament.

Here are six reasons why golf is a strong fit for chaptered nonprofits, and how your organization can make the most of it.

1. Flexible & Scalable Fundraisers

One of golf’s biggest advantages is that it can be adapted to fit chapters’ resources and goals.

For example, a large chapter with an established donor base might host a traditional 18-hole tournament with corporate sponsorships, a field of 144 golfers, on-course games, and additional fundraising activities. A smaller chapter with fewer volunteers and a more limited budget could start with a nine-hole event, an 18-hole scramble with a smaller field, or even a mini golf tournament with a handful of sponsors. Both can support the same mission, even if the event itself looks different.

Golf events also offer multiple revenue streams, generating income through:

• Team or golfer registrations. Charge a registration fee for individuals or teams to play in the event.

• Sponsorships. Offer businesses exposure, visibility, and engagement through sponsorship options like pin flags, hole-in-one contests, hole sponsor signs, and more.

• Additional fundraising activities. Incorporate add-ons like mulligan sales, raffle drawings, auctions, on-course games, or putting contests when appropriate.

• Donations. Give supporters who don’t want to golf or can’t attend a way to support the cause.

This flexibility lets chapters build an event around their capacity, rather than feeling pressured to replicate a large-scale tournament before they’re ready.

2. Build Local Relationships

National nonprofits have broad missions, but local chapters are often the ones connecting that mission with the communities they serve. Golf tournaments create a natural setting for those connections to happen.

Local businesses can support an event through sponsorships, employees can play in the event, and community members can volunteer their time. Board members and existing supporters can invite their personal and professional contacts, introducing the organization to people who may otherwise not know about its work.

The best part is that these relationships can extend well beyond tournament day. A business that sponsors a hole this year might become a recurring event partner, a corporate volunteer group, or a regular donor. A golfer who learns about the organization through a tournament might become a passionate supporter.

Golf events also create opportunities for meaningful conversations. Because players and sponsors spend several hours together, chapter representatives have ample time to talk about the mission, explain local needs, and demonstrate how fundraising events support its work.

For chaptered nonprofits in particular, the local connection is extremely valuable. Each chapter builds community support in ways that reflect its unique market, while contributing to the goals of the broader organization.

3. Strengthen Brand Awareness & Mission Alignment

One unique challenge for chaptered nonprofits is maintaining a recognizable brand while allowing local teams enough flexibility to effectively engage their communities.

Golf tournaments can support both goals—the national office establishes core brand standards, messaging, and fundraising standards, while chapters can tailor their events to local audiences and opportunities.

For example, a national organization might provide approved logos, event messaging, sponsorship templates, and guidance for communicating how funds are used. Local chapters can then customize sponsor packages, recruit community partners, and develop tournament-day activities that make sense for their local audience. The result is an event that both feels local and doesn’t lose sight of the broader mission.

This alignment matters—every chapter event is an opportunity to build trust in the organization. Consistent messaging ensures participants understand what the nonprofit does, while local stories and examples demonstrate why its work matters in the community.

Before launching a tournament, clarify which decisions chapters can make independently and which require national approval, such as branding, fundraising language, sponsor benefits, vendor selection, and technology providers.

4. Opportunities to Engage Volunteers & Stakeholders

Chapter fundraising depends in large part on people who are willing to contribute their time, expertise, and connections. Golf tournaments provide a variety of ways for people to do so, even if they can’t make a financial contribution.

Volunteers can help recruit sponsors, secure auction items, manage registration, coordinate on-course activities, and help execute on tournament day. Board members can introduce the chapter to potential sponsors or use their networks to recruit teams. And existing supporters can form teams and invite friends or colleagues to play in the event.

This variety of roles makes golf a natural way to engage supporters with different interests and abilities. Someone who isn’t comfortable soliciting donations might be an excellent event-day volunteer, while a board member with strong business connections can help secure sponsorships.

Golf events also function to strengthen the relationship between local chapters and the national office. Shared planning resources, fundraising ideas, and lessons learned create opportunities for chapters to learn from one another, instead of reinventing the wheel or having to face the same problems independently.

An event website provides a central location for tournament details, registrations, sponsorships, and donations.

5. The Right Technology Makes Replication Easier

For chaptered nonprofits, a successful fundraising model is most valuable when it's repeatable without creating an unsustainable workload for local teams.

Technology makes that possible. Managing registrations, collecting payments, tracking sponsorships, communicating with participants, and coordinating tournament-day logistics can quickly become overwhelming when handled through disconnected tools and platforms.

Golf-specific event management tech brings these processes together in one place, helping chapters save time and create a more consistent and memorable participant experience.

Useful platform features include:

• Custom event websites. Provide a central location for tournament details, registrations, sponsorships, and donations.

• Online registration and payments. Make it easy and seamless for golfers and sponsors to register and pay.

• Sponsor management. Track commitments, collect assets, and provide digital exposure.

• Golf-specific tools. Simplify player assignments, team pairings, handicaps, flighting, live scoring, leaderboards, and results.

• Communication. Keep participants informed before, during, and even after the event.

• Reporting. Give organizers a clearer picture of revenue, expenses, participation, and results.

These tools are especially valuable when a national organization wants visibility into how its chapters are performing. Standardized event processes and reporting make it easier to compare results, identify successful strategies, and share best practices.

Technology selection should be part of the conversation between local chapters and national leadership. If the organization has an established approval process for vendors, clarify those requirements before committing to a platform. Providing a shared list of approved tools helps chapters move forward confidently while meeting organizational standards.

6. Overcome Fundraising Challenges

Limited staffing, inconsistent resources, and uncertainty about where to begin can make it difficult for chapters to launch new fundraising initiatives. And while golf doesn’t eliminate these challenges, its flexibility and repeatability help organizations address them.

• For chapters with limited experience, a proven tournament framework gives them a place to start. Organizers can use established planning timelines, sponsorship templates, and event formats instead of building from scratch.

• For chapters with small teams, volunteers and committee members help share the workload, while event management tech reduces administrative time and tasks.

• For organizations concerned about consistency, national guidelines and shared resources can help local events align with brand standards without dictating every detail.

• For chapters that struggle to attract new supporters, golf creates an opportunity to engage local businesses and community members who may be interested in supporting the mission, but haven’t previously connected with the organization.

The key? Treat the tournament as a repeatable fundraising program rather than a one-time event. Documenting processes and evaluating results after each tournament helps chapters retain institutional knowledge, even when staff or volunteers change.

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Getting Started: Practical Advice for Your Chapter’s First Golf Tournament

If your chapter has never hosted a golf fundraiser, the prospect of getting one started can feel intimidating. But—you don’t have to have every detail figured out before diving in.

Start by identifying your goals. Determine how much you hope to raise, who you want to engage, and how the event will support your mission. Next, build a realistic budget and identify potential golf courses, sponsors, and volunteers.

Have conversations with the national office early so you understand any approval requirements and determine what resources are at your disposal. Connect with any other chapters that have hosted tournaments and what they have learned. Their experience may help you avoid common mistakes and identify opportunities you hadn’t considered.

Choose a format and event size that match your chapter’s resources and prioritize the fundamentals: a clear goal, a manageable plan, strong sponsor relationships, and a positive participant experience. You can add more activities as the event grows.

Finally, make it easy for people to get involved and support your cause. A straightforward registration process, clear sponsorship options, and compelling messaging go a long way toward building a successful event.

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Fundraising & Tech That Grows With Your Organization

Golf tournaments give chaptered nonprofits a way to not only raise money, but build community relationships, engage volunteers, increase mission awareness, and create fundraising opportunities that grow alongside the organization.

With shared resources, clear guidelines, local ownership, and the right tech, chapters can hold tournaments that reflect their communities and advance the goals of the national organization.

Whether your chapter is planning your first event or wants to improve an established tournament, GolfStatus can help. Easy-to-use tech, expert support available seven days a week, free planning resources, golf-specific solutions, and exclusive Fundraising Enhancers combine to help tournaments of all types and sizes save time and raise more money. Get started with GolfStatus at no upfront cost! Click below to learn more and get started.

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by Jen Wemhoff, Communications Manager at GolfStatus

Sponsorships are one of the biggest revenue drivers at a charity golf tournament. The key is to give sponsors something they value, and there are plenty of sponsorship options that go beyond the traditional logo-on-a-sign approach. That might be prominent branding, digital exposure, an opportunity to interact with golfers, or a sponsorship tied to a memorable part of the tournament.

When you offer sponsors more than basic logo placements, you create additional opportunities to boost sponsorship revenue and fundraising outcomes—while giving businesses more reasons to participate year after year.

Here are four sponsorships that help drive significant revenue for golf fundraisers.

1. Technology Sponsorship

Your golf tournament tech can do more than just simplify registration, payments, and scoring. It can also offer a valuable sponsorship opportunity.

A Technology Sponsorship gives a business prominent visibility across the digital tools golfers use before and during your event. Depending on the golf event management platform you use, that could include your golf tournament website, mobile scoring app, live leaderboard, digital communications, and more.

Consider these ideas and examples:

• Bundle the Technology Sponsorship with your title or presenting sponsorship. If you’re looking for ways to add value to a top-tier sponsorship, the Technology Sponsorship can provide additional visibility without adding another physical activation to the event.

• Sell a standalone Technology Sponsorship. Give one business prominent recognition across the tournament’s digital experience, including your event website, live scoring, leaderboard, and other digital touchpoints. Physical pieces like cart signs, scorecards, and check-in lists can also feature this sponsor’s branding.

• Offer a leaderboard sponsorship. A live leaderboard gets plenty of attention during the tournament. Put your sponsor’s name and logo where golfers and spectators are already checking for scores and standings.

• Include sponsor branding in mobile scoring. When golfers check scores, view the leaderboard, or access other tournament information in the live scoring app, the sponsor earns impressions.

The combination of physical and digital exposure can be especially valuable to sponsors. GolfStatus’ on-staff PGA Professionals have noted that the strongest sponsor exposure often combines signage with digital visibility, giving sponsors impressions before, during, and after tournament day.

GolfStatus’ Technology Sponsorship offers brand touchpoints across the platform and on printed materials.

2. Pin Flag Sponsorship

Sometimes the most effective sponsorships are also some of the simplest. Throughout a golf tournament, golfers are looking at the pin, making pin flags a unique, highly visible way to showcase a sponsor on the course—and give your tournament a more polished, professional look.

There are several ways to package and use pin flags for your tournament:

• Sell all 18 flags as one sponsorship. This gives one business visibility across the entire course and creates a strong premium sponsorship option.

• Offer front-nine or back-nine packages. If an 18-hole sponsorship is outside of a business’ budget, breaking it into smaller packages can make it more accessible.

• Sell individual hole sponsorships. Individual flags can be another way to offer businesses a more affordable sponsorship option while still providing meaningful visibility.

• Give sponsors a keepsake. After the tournament, consider giving a custom pin flag to the sponsor as a thank you. It serves as a tangible reminder of their support long after the event. They can also be used as an auction item, volunteer thank-you, raffle prize, or other commemorative keepsake.

• Add digital exposure. Feature the sponsor on your event website, in promotional emails, social media, and other tournament communications to increase the overall value and ROI of the sponsorship.

Pin flags are a good example of how a relatively simple tournament element can become a revenue-generating, premium sponsorship. It’s important to use high-quality custom flags to make sure your sponsor’s brand looks great across the course.

Custom-branded pin flags elevate the look and feel of charity golf tournaments.

3. Elevated Hole Sponsorships

Hole sponsorships are a staple of charity golf tournaments, and for good reason. They’re easy for businesses to understand, provide a physical on-course presence, and can work for sponsors with a range of budgets.

But a hole sponsorship doesn’t have to stop with a sign. With a little creativity, you can turn a basic hole sponsorship into a chance for businesses to engage and connect with golfers.

Try these ideas:

• Invest in professional signage. Golf hole sponsor signs should be clean, professional, and easy to say. High-quality signage ensures your sponsors are presented in the best possible light.

• Encourage golfer engagement. Give sponsors the option to set up at their hole with a game, giveaway, product demonstration, samples, or other interactive experience.

• Build around a theme. A themed hole can be especially memorable for golfers and sponsors. For example, you could incorporate a sports theme, tailgate, beach theme, or another concept that fits your audience or sponsor.

• Add digital exposure. Don’t limit hole sponsorships to a sign on tournament day. Include sponsor recognition on your event website, in emails, on social media, or within the live scoring experience. Sponsors will appreciate the combination of the physical and digital exposure.

• Create different price points. Not every business will be able to purchase your largest sponsorships, so offering different levels of hole sponsorship can bring more businesses into the fold—and preserve premium opportunities for larger investments. Consider offering hole sponsorships with and without teams at different prices.

On-course engagement can be particularly valuable for businesses that want to connect directly with potential customers. GolfStatus’ PGA Professionals recommend placing sponsors who want an on-course presence where golfers naturally gather—the first tee, holes that tend to get backed up, contest holes, or comfort stations.

4. Hole-In-One Contest Sponsorship

A hole-in-one contest is one of the most exciting parts of a golf tournament, as well as a chance to create a sponsorship that gets golfers’ attention.

The first step is making sure your organization isn’t taking on any unnecessary financial risk. Hole-in-one insurance covers the cost of a high-value prize if someone makes an ace. From there, turn the contest into a sponsorship opportunity:

• Give the sponsor prominent visibility. Feature the sponsor’s logo on signage on the contest hole and across the tournament’s digital channels.

• Create an opportunity for golfer engagement. Invite the sponsor to have representatives at the hole to greet golfers, host a small game or giveaway, distribute promotional items, or cheer on players as they take their shots.

• Include it as part of your tournament promotion. Mention the hole-in-one contest sponsor when promoting the contest before the event and include the sponsor in social media posts, emails, and other communications.

• Capture the moment. Photos and videos from the contest can provide additional exposure after the event, especially if someone makes a hole-in-one.

The goal isn’t just to put a sponsor’s name on a contest. It’s to make that sponsor part of an experience golfers are already excited about.

Contest signage is important, but combine it with other benefits to give hole-in-one contest sponsors more than logo placements.

Think Beyond the Logo

The best sponsorship programs aren’t necessarily the ones with the most logos. They’re the ones that give businesses a clear reason to invest.

Before creating your sponsorship packages, think about what your sponsors are trying to accomplish and build sponsorship benefits around those goals. Are they looking for brand visibility? To meet potential customers? Support your mission? Get exposure in the local community?

A Technology Sponsorship, pin flag sponsorship, elevated hole sponsorships, or hole-in-one contest sponsorship can give businesses something more valuable than a logo on a banner. They create opportunities for visibility, engagement, and connection, while also giving your organization more ways to raise funds.

Don’t be afraid to customize packages. Some sponsors may want more golfer spots while others care more about logo placement or digital exposure. Some may want to interact with golfers, while others simply want to support the mission. Asking potential sponsors what they value and tailoring your packages accordingly creates stronger relationships and more valuable sponsorship.

Most importantly, start selling early. Premium sponsorships are often the first pieces that should be secured. Once those are sold, you can better tailor the rest of your packages around what’s still available.

A little creativity can turn the elements you’re already using to run your golf tournament into some of your most valuable fundraising opportunities.

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Raise More Money With GolfStatus

GolfStatus helps nonprofits and organizations streamline golf tournament planning while providing tools and resources to raise more money. From event websites and online registration to live scoring, digital sponsor exposure, Fundraising Enhancers, and support from golf fundraising experts, GolfStatus gives organizers the tools they need to be successful—all at no upfront cost.

Click below to book a meeting with GolfStatus to learn how you can save time and raise more money or get started in the software on your own.

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About the Author

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20-year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

by Jen Wemhoff, Communications Manager at GolfStatus

Mulligans are a low-lift option to add real revenue to your charity golf tournament. They cost you nothing to offer, golfers of all skill levels love them, and they’re one of the easiest add-ons to any golf tournament.

Many golf tournament organizers leave money on the table by either not offering mulligans at all or not pricing, packaging, and selling them effectively. Learn how to leverage mulligans for your next tournament.

What is a Mulligan?

A mulligan is simply a “do-over” or a chance for a golfer to retake a shot without it counting against their score.

Mulligans aren’t allowed in professional or official competitions, but are a staple of charity tournaments. They’re less about strict rules and more about fun and raising money for your cause. Golfers who shank a tee or approach shot are usually more than happy to pay a few dollars to erase it and keep the round moving.

Golfers who hit a poor tee shot are happy for the chance for a “do-over” by using a mulligan.

How to Price Mulligans

There’s no single “right” price—it depends on your tournament, format, competitiveness, and what golfers are used to paying. Here are a few general suggestions:

• Casual charity tournaments: $5-$10 per mulligan. A reasonable price point keeps sales volume high.

• Competitive or higher-end tournaments: $15-$25 per mulligan. Golfers at higher-end events tend to have more discretionary income to spend and can justify the higher cost.

• Bundles: Selling mulligans as a set—for example, three mulligans for $20 instead of $10 each—encourages golfers to buy more than they might as a single.

Whatever price point you decide, think about it the way you think about sponsorship and registration packages. Even though most golfers at a charity event already know they’re there to support a cause, you still want to offer value, and they’re generally willing to spend accordingly.

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Pro Tip: Ask for feedback on mulligan pricing in your post-tournament communications with golfers to help you lock in options for next year.

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Building Mulligan Packages That Sell

Pricing is only half the equation. How you package mulligans can have a big impact on whether or not golfers decide to buy them. Consider these mulligan package options:

• Bundle them into team registration. Consider an upgraded registration tier that includes a set number of mulligans per golfer or team, so those who want the cushion of a mulligan don’t have to make a separate purchase decision later.

• Sell them as a standalone add-on. Not everyone wants mulligans bundled in—and some golfers may want additional mulligans than what’s included with a package. Give them the option to add mulligans à la carte during registration and at check-in.

• Fold them into VIP or premium packages. Another option is to pair mulligans with other perks, like premium parking, extra raffle tickets, or contest entries, to make an upgrade package feel like a deal rather than an upsell.

• Offer tiered mulligan bundles. Offer a “basic” bundle of two or three mulligans at a lower price, and an “upgraded” bundle of four or five at a better price per mulligan to give golfers options without overcomplicating the package.

• Pair mulligans with raffle tickets. Golfers who buy one of these are often receptive to the other, so consider offering a combo package that includes both mulligans and raffle tickets.

List a mulligan package on your event website to make it as easy as possible for golfers to buy them.

The goal with any package for mulligans is to make the decision easy. Keep your menu of options simple and clearly priced on your event website so golfers can make their selection without having to think through a ton of choices.

Where & How to Sell Mulligans

Mulligans sell best when they’re easy to buy in the moment someone’s already thinking about them, so it’s a best practice to offer them before the tournament and at the course.

• At registration. Include mulligan options in the online registration flow so golfers can add and pay for them without a separate transaction. This is the prime converting moment, since golfers already have their credit card out and are ready to buy.

• At check-in. Some golfers wait until tournament day to decide, and others may want to add additional do-overs, so make sure mulligans are just as easy to purchase when they arrive at the golf facility.

• On the course. Consider setting up a mulligan station or two near the tee box of notoriously tough holes. A well-timed mulligan offer right before a challenging hole can be one of your highest-converting moments of the day.

Across all three touchpoints, the common thread is removing as much friction as possible. If buying a mulligan means finding cash, hunting down a volunteer, or filling out a form, you’ll lose sales. A mobile-friendly event website lets golfers buy mulligans (or anything else) right from their phones, wherever they are in the course, keeping the process quick and easy and eliminating the headache of tracking and reconciling cash payments.

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Pro Tip: Post QR codes that link directly to the mulligans package on your event website at the check-in table and any mulligan stations for easy access.

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Direct golfers to your mobile-friendly event website to purchase mulligans at the event, eliminating the need to hassle with and reconcile cash payments.

Communicate Rules to Keep It Fun & Fair

Mulligans work so well because they’re lighthearted, not because they let anyone buy their way to winning a tournament. It’s crucial to set clear limits and expectations up front. A common approach is limiting mulligan purchases to two to four per golfer and specifying where they can be used, such as for tee shots only. Communicate the rules on your event website and again at check-in so there’s no confusion, frustration, or push-back mid-tournament. You might even post signage that explains mulligan usage.

Physical mulligan cards, tickets, or wristbands can help volunteers and other golfers see at a glance who has purchased them and how many they have left, which cuts down on disputes and keeps the pace of play moving.

Mulligan FAQs

Why should we offer mulligans at our tournament?

For nonprofits, golfers’ willingness to pay is a golden opportunity. Mulligans require no inventory, vendors, or setup, beyond deciding your pricing and how you’ll sell them, which means every dollar collected goes straight toward your mission.

Are mulligans allowed at all golf tournaments?

Mulligans aren’t utilized in official or professional competitive tournaments, but they’re standard practice at charity events and other casual formats where the focus is fun and fundraising. As the organizer, you get to set the rules for your own event.

How many mulligans should we let golfers buy?

Most tournaments cap purchases somewhere between two and five per player. Capping the number keeps the format fair and prevents mulligans from feeling like a way to buy a win rather than the fun add-on they’re intended to be.

Where on the course can golfers use mulligans?

Many tournaments limit mulligans to tee shots only to keep play moving and avoid disputes over lies in the fairway or on the green. That being said, you can allow them for any shot—the key is to communicate the expectations clearly before the round starts so there’s no confusion. Mulligans can’t typically be used on hole-in-one contest holes and in putting contests.

Do we need physical mulligan cards?

Physical cards or wristbands give volunteers an easy way to verify purchases and their use on the course. Selling them through your event website ahead of time (or from a phone on tournament day) cuts down on the need to handle cash and makes reporting easier post-tournament. If golfers buy them ahead of time, have them ready for pick-up at check-in.

Should mulligans be included in registration or sold separately?

Both approaches work, and offering them both ways helps you capture the most revenue possible. Bundle a set number into an upgraded registration or VIP package for golfers who want the cushion built in, and offer them as a standalone add-on for everyone else.

What’s a reasonable price to charge for mulligans?

It depends on your event, goals, and field, but $5-$10 per mulligan is typical for charity golf tournaments. Higher-end events may be able to charge $15-$25 per mulligan. Bundling mulligans together at a slight discount usually outperforms selling them individually.

Turn a Small Add-On Into Real Revenue With Mulligans

Mulligans won’t replace sponsorships or registrations in terms of revenue, but they’re an easy win to fold into your tournament. With thoughtful pricing, a simple package structure, and a frictionless way to buy, mulligans can add meaningful dollars to your tournament’s fundraising outcomes, all from something golfers already want.

Mulligans are a great way to build in easy, low-cost revenue drivers to charity golf tournaments. Make it easy to package, list, and sell with a free event website from GolfStatus. Websites are powered by GolfStatus’ golf event management platform, which streamlines and simplifies tournaments to save organizers time and help raise more money for your cause, and backed by a team of golf fundraising pros. Book a meeting to find out more and get started at no upfront cost!

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About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

by Jen Wemhoff, Communications Manager at GolfStatus

Keeping your annual golf tournament fresh and exciting can be a challenge for longstanding events. Returning golfers always look forward to seeing familiar faces and supporting your mission, but offering them a new experience helps keep them engaged year after year.

Trying different golf tournament formats is an easy way to shake things up without completely reinventing the event. A new format can help differentiate your tournament from others in your community and encourage past participants to return. Different formats can also help you attract beginners, who might be playing in an organized event for the first time. The National Golf Foundation reports that more than three million beginners take up golf every year, so choosing the right format ensures they have a great experience.

The right golf tournament format keeps golfers engaged from start to finish. The key is understanding your audience.

Organizers have plenty of golf tournament format ideas to choose from. Some emphasize teamwork, others create more competition, and several invite golfers of all skills.

In this guide, we’ll break down the most popular alternative golf tournament formats, explain the benefits of each one, answer common questions, and share tips for using tech to make implementation and scoring simple.

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Top Golf Tournament Formats

Every golf tournament format creates a different player experience and comes with its own strengths. As you explore the different options for your next golf outing, consider which format best fits your audience, fundraising goals, and golfer mix.

1. Scramble

The scramble is by far the most popular format for charity golf tournaments. It encourages teamwork, keeps play moving, and makes the event accessible for golfers of all abilities.

• How it works: Every golfer hits a tee shot, the group selects the best one, and all players hit their next shot from that location. The process continues until the ball is holed, with the team recording a single score for each hole.

• Benefits: A scramble is one of the most beginner-friendly tournament formats because higher-handicap players don’t have to worry about a single bad shot hurting the team’s overall score. It creates a fun, low-pressure atmosphere that keeps the round moving.

• Best practice: Consider setting a minimum number of shots used for every player, helping everyone contribute more equally to the team.

2. Shamble

The shamble format offers a great combination of team and individual play, and is a strong choice for charity tournaments,

• How it works: Every golfer tees off, and the group selects the best shot—just like in a scramble. But from that point on, each golfer plays their own ball through the hole. Team scores are typically calculated by combining one or more of the lowest individual scores on each hole.

• Benefits: A shamble gives golfers the advantage of starting each hole from a favorable position, while still allowing them to play their own game. Beginners benefit from the team’s best drive, while stronger golfers have opportunities to showcase their abilities. Shambles move at a good pace and create a balance between teamwork and competition.

• Best practice: Before the round begins, clearly explain how team scores will be calculated—whether you’re counting the lowest score, combining the two lowest scores, or another variation.

3. Match Play

If you’re looking to bring a little friendly rivalry to your event, match play is a great way to create head-to-head competition and engagement.

• How it works: Golfers compete hole by hole rather than counting total strokes for the entire round. The player or team that has the lowest score on a hole earns a point, and the player or team with the most points at the end of the round is the winner.

• Benefits: Because the score is based on holes won instead of cumulative strokes, one bad hole won’t ruin an otherwise great round. That keeps players in the moment and focused on the next shot, maintaining enthusiasm on each hole.

• Best practice: Consider organizing your event with a bracket-style draw. Head-to-head matchups and advancing rounds can build anticipation and heighten the excitement and competitiveness of the event.

4. Best Ball

The best ball format is a nice middle ground between individual competition and team play, making it a popular choice for events with a mix of skill levels.

• How it works: Every golfer plays their own ball on each hole, and the team records the lowest individual score as the team’s score.

• Benefits: This format lets strong golfers excel while still allowing every participant to play their own game. It strikes a nice balance between personal performance and teamwork.

• Best practice: When assigning groups for a best ball tournament, aim for a mix of skill levels to create a more balanced, inclusive competition.

5. Alternate Shot

Alternate shot is all about collaboration. It challenges pairs to work together and make strategic decisions throughout the round.

• How it works: Teams of two play a single ball, alternating shots until the ball is holed. One golfer tees off on odd-numbered holes, the other on even-numbered holes.

• Benefits: Since every shot affects your partner, the alternate shot format naturally builds trust and stresses communication. It’s a great fit for corporate golf outings or sponsor-driven team-building events that want to emphasize collaboration.

• Best practice: Pair golfers with complementary strengths to create a more competitive and enjoyable round. For instance, match a great long driver with someone who excels at the short game.

Organizers can choose from a number of golf tournament format ideas to keep the event fun and competitive.

6. Stableford

Stableford encourages bold play while also keeping golfers from getting discouraged after a bad hole, making it an attractive alternative to traditional scoring.

• How it works: Rather than counting the fewest strokes, Stableford awards points based on a golfer’s score relative to par. A common scoring system gives players no points for a double bogey or worse, one point for a bogey, two points for par, three points for a birdie, four points for an eagle, and five points for a double eagle.

• Benefits: Stableford shifts a golfer’s mindset from avoiding mistakes to chasing opportunities. Golfers are often more willing to take risks to hit birdies and eagles to maximize their scores.

• Best practice: Make the scoring system easy to reference by printing a simple point chart on score cards, displaying it on golf carts, or including it in your golf tournament management app.

7. Bingo Bango Bongo

If you’re looking to surprise returning golfers with something completely different, Bingo Bango Bongo is one of the most entertaining golf tournament format ideas out there.

• How it works: Players have three opportunities to earn points on every hole. One point goes to the first golfer to hit the green (bingo), another goes to the player closest to the pin once everyone is on the green (bango), and the final point goes to the first golfer to hole (bongo).

• Benefits: This format rewards several aspects of the game, giving golfers of varying skill levels a chance to succeed. Skilled drivers, precise iron players, and strong putters all have opportunities to contribute, and it works well for both team and individual events.

• Best practice: If you’re running a team Bingo Bango Bongo event, designate one golfer in each group as the official scorekeeper.

8. Chapman (Pinehurst)

The Chapman, or Pinehurst, format combines elements of scramble and alternate shot to create a unique tournament experience that rewards strategy and teamwork.

• How it works: Both partners tee off and then select the best drive. From that point forward, they alternate shots using a single ball until the hole is completed.

• Benefits: Chapman offers more variety without being overly complicated. It’s a fun option for intermediate and experienced golfers who want something a little different from a traditional charity outing.

• Best practice: Walk through the rules before the tournament begins to prevent confusion, and have volunteers available on tee boxes to answer questions once play gets underway.

9. Skins

A skins game introduces a little extra drama by turning every hole into its own competition and creating memorable moments throughout the round.

• How it works: Each hole is assigned a “skin,” and the player or team with the lowest score wins the skin. If two or more golfers tie, the skin carries over to the next hole and increases the value of the next opportunity to win.

• Benefits: The carryover element keeps golfers engaged, even if they have a slow start. A string of tied holes can build anticipation and create high-stakes moments when golfers compete for multiple skins at once.

• Best practice: Keep participants updated by announcing or displaying carryover skins throughout the event to add another layer of excitement.

10. Money Ball (Lone Ranger)

Money ball, sometimes called lone ranger, is a creative team format that gives every golfer the chance to make a meaningful contribution.

• How it works: One player on each team is designated as the “money ball” golfer for a hole, and that player’s score counts as the team’s score for that hole. The money ball rotates from player to player throughout the round.

• Benefits: Because every golfer takes a turn carrying the team score, stronger players don’t dominate the competition, and higher-handicap players still have the chance to shine.

• Best practice: Determine the money ball rotation before the tournament begins and print the order on scorecards or include it in the event website, helping to avoid confusion and keep play moving smoothly.

Make sure every player understands the golf tournament format by reviewing the rules during opening announcements.

Golf Tournament Format FAQs

What should I consider when choosing a golf tournament format?

The best format for your specific tournament depends on key factors like:

• The skill level of your audience

• The size of your field

• The overall goals of your event

For example, a scramble works well for a broad audience because it’s accessible and collaborative. On the other hand, skins and match play can be better suited for experienced golfers who are looking for a more competitive atmosphere.

What’s the most popular alternative tournament type?

For charity events, scramble remains the clear favorite. It accommodates golfers of all skill levels, keeps pace of play moving along, and encourages teamwork.

That said, if you host an annual fundraiser with many returning participants, experimenting with other golf tournament formats can help keep the event fresh. You might even try rotating formats from year to year to create a new experience without changing the overall structure of your event. A good practice is to survey participants to gather valuable feedback about what formats they’d like to see incorporated.

Can you mix different formats within a single tournament?

Absolutely! In fact, some of the most memorable professional events do exactly that. The Ryder Cup is a well-known example, using multiple formats throughout the event. If you’re holding a multi-day or multi-round event, you can borrow from that concept by combining formats like match play and best ball or creating separate challenges that use different scoring systems.

The key here is communication. Provide participants with written rules before the event and review the format during opening announcements to keep everyone on the same page.

Do different formats affect the rate of play?

Yes. Team-focused formats like scramble often move more quickly, while those that involve more individual scoring or point calculations (like Stableford) may require more time.

As you plan your event schedule, don’t forget to factor in the pace of play associated with your chosen format and communicate expectations to players in advance.

Your event website should clearly state the golf tournament format.

Pro Tips for Managing Different Golf Tournament Formats

Once you’ve chosen your format, the next step is making sure everything runs smoothly. Preparation and the right tech can eliminate confusion, reduce your team’s administrative workload, and improve the golfer experience.

#1 Tip: Use Golf Tournament Management Software

Alternative formats can create a lot of manual scoring complexity. Keeping track of points and carryovers and calculating scores with paper scorecards can quickly become a headache.

Purpose-built golf tournament management software like GolfStatus helps simplify this process by handling scores and tracking calculations automatically, while updating results in real time. These features are especially valuable when using alternative formats:

• Live leaderboards: Digital leaderboards let golfers check standings throughout the round from their phones, keeping everyone up-to-date from the first drive to the last putt.

• Handicap integration: Formats like best ball and match play often work best when teams and pairings include players with varying abilities. Software that automatically collects and applies handicaps saves time and eliminates disputes.

• Sponsor visibility: Leaderboards, event websites, and mobile apps create additional opportunities for sponsor recognition across multiple digital touchpoints.

Other Best Practices

No matter which format you choose, a little preparation goes a long way. Helping participants understand the rules before the tournament and gathering feedback after the event will make it easier to offer an even better experience next year. Keep these best practices in mind:

• Communicate the format in advance: Include an overview of the rules in registration confirmation emails and pre-event communications so golfers can familiarize themselves with the format’s rules before tournament day. Consider posting hole signage across the course that clearly outlines the rules.

• Run a practice hole: If you’re using a less familiar format, consider running a practice hole or demonstration before play officially begins. A quick trial run will help golfers feel more confident when their score counts.

• Collect feedback after the event: Send a post-tournament survey to golfers asking what they enjoyed and whether they’d like to see the same format or something different in the future. Their feedback can help guide future decisions and reassure them that their experience matters to your organization.

Try a New Format for Your Next Tournament

The format you choose shapes nearly every aspect of the golfer experience, from competitive and pace of play to teamwork and fun. While the traditional scramble remains a proven, popular option for charity events, exploring new golf tournament format ideas can help your fundraiser stand out, bring new golfers to the table, and keep longtime supporters coming back.

The right choice ultimately depends on your audience. A beginner-friendly scramble may be perfect for introducing golfers to your mission, while Stableford or match play could appeal to a more experienced crowd. You may find that mixing formats or rotating them each year keeps your event feeling fresh.

Whatever you choose, don’t be afraid to experiment. A creative format can be a memorable part of your fundraiser, and with the right planning tools and technology, implementing something new is easier than ever.

Work With the Golf Fundraising Pros

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About the Author

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

Communicating with golfers, sponsors, and other tournament participants is one of the most important parts of running a successful golf event. That’s why we’re excited to share a major update to GolfStatus’ golf tournament management software: a brand new messaging tool.

The messaging feature now gives organizers a more streamlined way to create, schedule, send, and track communications from within the tournament’s dashboard.

GolfStatus’ new messaging tool comes with new capabilities and features to give tournament organizers more flexibility with communication.

Easy Message Management

Messaging is now fully integrated into the platform and is no longer a separate application. Organizers can access everything from the dedicated “Messages” tab inside their tournament in the software, without toggling between screens or systems, where they can:

• Quickly create new messages

• View sent, scheduled, and draft messages

• Search past communications

• Monitor delivery results

Message Types

When creating messages, organizers can choose between:

• Emails, which are delivered to individual golfers, donors, and sponsors' inboxes. Emails are great for pre-tournament updates, announcements, player instructions, or post-event stewardship.

• App notifications, which appear in the GolfStatus live scoring mobile app. These messages are intentionally streamlined for quick updates and reminders, with a simple subject line.

The message types are now managed independently, giving organizers much more flexibility and removing limitations that existed in the previous version.

Choose desired message recipients with just a few clicks.

Reach the Right Audience

Recipients are automatically organized into predefined groups based on your tournament. Available groups may include:

• Sponsors

• Players

• Teams

• Waitlist contacts

• Customers

• Donors

Because every tournament is different, the messaging tool dynamically displays the groups that exist within each event.

Organizers can send messages across multiple tournaments (including past years’ tournaments), to entire recipient groups, or manually select specific individuals. When scheduling future sends, recipient groups remain dynamic, meaning newly registered participants will automatically be included. Current tournament participants can also be excluded from promotional sends.

Another helpful improvement is deduplication. If an individual belongs to multiple recipient groups, they will only receive one copy of the message.

Better Emails With More Flexibility

The updated email experience gives organizers significantly more control over message content and formatting, with these new capabilities:

• Subject lines and rich email content

• A full WYSIWYG (what you see is what you get) editor

• Expanded formatting options

• Attachments up to 25 MB

• No character limits

Tournament organizers now have more control over message content, format, and send date.

Message Creation

Creating a message follows a simple, intuitive workflow that’s designed to help organizers quickly communicate with their audience:

1. Open the “Messages” tab.

2. Click “New Message”

3. Choose “Email” or “App Notification”

4. Select recipients

5. Compose your message

6. Choose “Send Now” to send immediately or “Send Later” to schedule delivery

Schedule Ahead and Stay Organized

Tournament organizers often plan their communications weeks or even months in advance. With the new messaging tool, every message begins as a draft until it’s sent or scheduled. Once your message is ready to go, you can send it immediately or schedule it for a future date and time.

Drafts and scheduled messages can be edited or deleted as needed. Sent messages remain permanent, showing who sent the message and when, providing transparency and accountability for teams collaborating on communications.

See who opened your message, who clicked it, and if any messages bounced or were reported as spam.

Know Whether Your Messages Are Working

One of the most requested messaging improvements was greater visibility into delivery and engagement. Now, after a message is sent, organizers can see the following by clicking into each audience group:

• Who received it

• Who opened it

• Who clicked it

• Bounce activity

• Spam reports

These insights provide much-needed confidence that tournament communications are reaching the right people and generating engagement. Use this data to make data-driven decisions about participant communication and follow-up.

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Easy Communication & Much More With GolfStatus

From registration reminders and sponsorship updates to fundraising campaigns and day-of logistics, communication plays a critical role in every successful golf tournament. The improved messaging tool is another way GolfStatus brings flexibility and efficiency to golf tournament planning, management, and execution.

Learn more about the messaging feature—as well as GolfStatus’ entire suite of tournament management solutions—and how you can get started with GolfStatus at no upfront cost by booking a meeting with our team.

already a golfstatus client?

Get in touch with your Client Success representative to learn more about using the new messaging tool for your next golf tournament.

There’s something powerful about an annual golf tournament that’s become more than just a day on the course and has evolved into a tradition. The same course, the same time of year, the same group of supporters showing up year after year to build community.

That tradition is something to celebrate, but a tradition that doesn’t continue to improve can quickly become stale and a reason for golfers and sponsors not to come back.

If your golf event has been running for five, 10, or even 20+ years, you’ve done the hard part of building something that people care about and trust. Now the challenge is keeping it fresh and exciting enough that last year’s participants can’t wait to register again, while new golfers and sponsors are eager to join in.

You don’t need to completely reinvent your tournament to make it feel new. Small, strategic changes can elevate the golfer experience, keep sponsors excited, improve fundraising results, and keep people excited to show up year after year.

Here are 11 ways to refresh a longstanding golf tournament while honoring the traditions that made it successful in the first place.

1. Debrief After the Event (Every Year)

Before you think about next year’s tournament, gather your planning team and do an honest debrief. Discuss what went smoothly, what felt clunky, and what they heard from golfers and sponsors throughout the day.

You should also build feedback into your planning process so you hear directly from participants through a short post-event survey. Send it to golfers and sponsors to help glean:

• What they loved

• What they would change

• What would make them bring a friend next year

• What experiences or components stood out

Look for insights into which fundraising elements (raffles, auctions, on-course games, merch, etc.) performed best, which sponsor packages delivered the best value, and when (or if) the day lost energy. These responses tell you where to invest time and money for the future.

Make this a formal part of your planning process every year. You’ll find areas to improve because you’re paying attention to what participants are saying, and they’ll appreciate being heard.

2. Evaluate the Golfer Experience

An effective way to refresh a tournament is to consider the tournament—from start to finish—from the golfer’s perspective. Think through every touchpoint of the event:

• Is registration simple and efficient?

• Is communication clear leading up to the event?

• Is check-in welcoming?

• Is signage professional and easy to follow?

• Does the pace of the day feel brisk and organized?

• Is the awards ceremony or program engaging and celebratory?

Big improvements can come from fixing small points of friction. Ensuring the registration process is easy and communication is effective. Making check-in quick and painless. Offering great food and beverage. Keeping a steady pace of play. Maintaining high energy post-round. These details show participants that you want them to have the best possible experience.

Ensuring golfers have a great experience will elevate any golf tournament.

3. Introduce New Contests & On-Course Games

Adding new interactive tournament elements is one of the fastest ways to boost the event’s energy. There’s no need to completely overhaul the tournament’s format. A four-person scramble is the classic choice for charity events for a reason—it’s inclusive, fast-moving, and fun for all skill levels. But small additions can generate excitement. Some popular, low-lift options include:

• Hole-in-one contests

• Longest drive contest

• Closest to the pin challenge

• Putting contests

• Beat-the-pro (or amateur) hole

• Ball drop

• Poker hand

• On-course entertainment

• On-course games or fundraising stations

These activities not only make the day more entertaining, but they also create additional fundraising opportunities. Even introducing one or two new elements each year gives returning golfers something to look forward to and gives sponsors new activation options.

4. Refresh Your Branding & Introduce a Theme

Tournaments often use the same logo and look for years. And while consistency is important, a visual refresh can make your tournament feel updated and exciting without abandoning its identity. Consider tweaks or updates to colors and graphics, a more unified brand across digital and print, and an event website that reflects the caliber of the experience you’re delivering.

Introducing or updating a theme can complement a refreshed brand. You can do as much or as little with a theme as you want. Maybe a patriotic theme, a Masters-inspired tournament, a tropical or beach vibe, or team colors tied to a favorite sports team can all work beautifully. A theme can give golfers and sponsors something new to engage with, creating natural opportunities for fun on-course decor, social content, and creative sponsor activations that feel fresh each year.

Adding a theme, like glow golf, can significantly elevate a longstanding golf event.

5. Upgrade Player Gifts

Golfer gifts are remembered and used long after the tournament ends. If your event has been handing out the same golf balls and koozies for years, it may be time to rethink your swag strategy.

Today’s golfers want high-quality, useful items they’ll actually reach for. Rotating your gifts is a low-effort way to make repeat golfers feel like they’re getting something new, and thoughtful gifts elevate the perceived value of your tournament. Consider items like:

• Premium golf accessories

• Branded drinkwear

• Custom headcovers

• Branded golf towels

• Performance apparel

• Bluetooth speakers

• Portable phone charges

• Local products

• Experience-based prizes (gift cards, tee times)

6. Improve the Sponsor Experience

Sponsors are the financial backbone of your tournament. You can help build strong partnerships with sponsors by helping them feel like active participants instead of just logos on a banner. Each year, think through how you can deliver more value, more visibility, and more engagement to the businesses supporting your cause.

Think beyond static banners and create interactive opportunities for sponsors to engage with golfers:

• Branded tee box activations

• Sponsored contests, on-course games, or giveaways

• Product sampling stations

• Drink or snack stations

• Sponsored text messages or leaderboard placements

• Social media collaborations before, during, and after the event

Digital sponsor exposure is increasingly valuable, so don’t overlook your event website, email campaigns, mobile apps, and live scoring platforms for visibility that extends beyond tournament day.

Consider personalized sponsorship packages instead of the same tiers every year. Add fun, new names to packages and work with the sponsors to design packages that meet the goals of the business and your event.

Give sponsors more for their investment, like digital exposure, to improve their experience with your tournament and keep them coming back.

7. Modernize the Event with Technology

One of the fastest and easiest ways to elevate your tournament is to modernize the experience. Golfers, sponsors, and our planning committee will benefit from tools that streamline management and execution.

It starts with a dedicated event website that gives your tournament a polished, digital home base where golfers can register in minutes, sponsors can purchase packages and upload logos, and supporters can make donations—all without a phone call, paper form, or any effort from your team. This frees you up to focus on the relationships and experiences that make your tournament stand out.

The right tech can also help with:

• Team and sponsor management

• Mobile scoring and live leaderboards

• Auctions

• Raffle tickets and mulligan sales

• Donor tracking

• Payment processing and receipts

• Post-event reporting and accounting

8. Create Memorable Moments

The best tournaments leave people with stories that keep them talking. These might be:

• A surprise guest

• A heartfelt mission moment

• An incredible raffle prize

• A fun on-course challenge

• A unique food or beverage experience

• An emotional speech from a beneficiary

• A dramatic finish

• A hole-in-one contest winner

These transform a golf outing from just another fundraiser to an event that people circle on their calendars year after year. Think intentionally about where your tournament can create emotional peaks throughout the day. The goal is to go beyond simply entertaining golfers to creating memorable moments that they’ll talk about with coworkers, friends, sponsors, and future participants. They don’t have to be expensive; they simply have to be meaningful and well-executed.

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Case Study: Credit Unions for Kids Golf Classic

For 17 years, U.S. Community Credit Union and Enbright Credit Union have joined forces to host the Annual Credit Unions for Kids Golf Classic. Keeping the event fresh and fun every year is a priority for organizers, who have added new games, tech tools, sponsorships, and more, while raising tens of thousands of dollars for Monroe Carrell Jr. Children’s Hospital at Vanderbilt.

READ MORE

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9. Keep the Cause Front & Center

For nonprofit or charity tournaments especially, one of the biggest opportunities is strengthening the connection between the event and the mission it supports. Longstanding tournaments, in particular, can sometimes get hyper-focused on logistics and tradition that the “why” beyond the fundraiser gets lost.

Golfers are more likely to give generously and keep coming back when they feel an emotional connection to the cause, not just the event. Keep the mission visible and personal to strengthen donor engagement and long-term support:

• Mission-focused signage throughout the course

• Videos or impact stories during meals or awards

• QR codes linking directly to your event website’s donation page

• Beneficiary speakers or testimonials

• Updates on how last year’s golf tournament funds were used

• Live fundraising appeals connected to specific outcomes

10. Use Data to Make Decisions

Every year, your tournament generates valuable data that can help improve future event iterations. The key is collecting, analyzing, and using this data to make strategic decisions instead of guessing.

Track and pay attention to:

• Registration trends (when people register, how they pay, if they use discount codes, if they make an additional donation, etc.)

• Sponsor renewal rates

• Contest or game participation

• Raffle ticket and mulligan sales

• Golfer feedback

• Auction and raffle engagement

• Marketing response rates

• Fundraising outcomes

• Expenses

For example, if certain sponsorship levels sell out immediately, consider expanding or restructuring them. If early-bird pricing consistently drives registrations, invest more in early marketing campaigns. If golfers consistently rate check-in as a poor experience, prioritize fixing it next year.

11. Preserve Traditions While Embracing Change

Don’t worry—not everything needs to change! In fact, some traditions are exactly why golfers return year after year. Whether it’s a beloved course, a signature contest, a longtime emcee or auctioneer, or a post-round awards moment people genuinely look forward to, the goal isn’t to erase what makes the tournament the tournament—it’s to evolve it.

You’ll succeed by balancing consistency with innovation. Preserve what people value most while introducing enough new energy each year to keep the event exciting, engaging, and financially strong. And when participants and supporters feel like your tournament just keeps getting better, they’re the ones who help fill your field.

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Modernize Your Tournament With GolfStatus

GolfStatus’ tech is built to help golf fundraisers stay fresh, relevant, and profitable. Its golf event-specific tools help organizers save time, raise more money, and deliver a professional experience that golfers and sponsors love year after year. Learn how you can get started at no upfront cost and get a free event website by booking a meeting with our team!

Keep Golfers and Sponsors Coming Back

Book a Meeting to Get Started

Charity golf tournaments are opportunities for fun, connection, competition, and above all, fundraising. While team registrations and sponsorships typically drive the bulk of the event’s revenue, the most successful tournaments don’t stop there. They layer in thoughtful, well-timed donation asks before, during, and after the tournament to maximize impact and leverage the generosity of golfers.

The key? Make giving easy and aligned with the tournament experience. When done strategically, your asks won’t interrupt the round; instead, you’re simply enhancing the reason people showed up in the first place.

Here are 10 actionable ways to ask for donations during your next golf fundraiser.

1. Use Your Event Website as Your Fundraising Hub

Your golf tournament website should be the central engine for donations. Every ask, no matter where it happens, should point back to a simple, mobile-friendly donation site. This way, there’s no hassling with cash, reconciling Venmos, or processing checks after the tournament. Instead, all funds are kept in a centralized repository for easy post-tournament accounting.

Remove barriers to giving by making sure your event website:

• Clearly communicates your mission, what the tournament is raising money for, and its impact

• Includes a prominent “Donate” button across the site’s pages

• Works seamlessly on mobile devices

• Includes a donation tracker

• Connects to and displays your live leaderboard with a donation call to action

PRO TIP: Incorporate storytelling on your golf tournament website.

Use photos, impact stats, and a clear call to action so visitors understand why their donation matters before they ever even set foot on the course.

Every donation ask should link to your event website, where golfers can donate with just a few taps and see progress toward your goal.

2. Send Strategic Asks Throughout the Day

Communication is one of your most powerful fundraising tools, so use it wisely. You’ll need an easy way to get in touch with golfers and donors at the right moments during the event, like email or push notifications. Timing matters, so spread your messages throughout the day so they feel helpful, not overwhelming.

Use your event management platform to:

• Link to the donation page of your event website

• Announce fundraising milestones

• Highlight contests or challenges

• Share any matching donation campaigns

PRO TIP: Pair donation asks with updates.

Fold your day-of donation appeals into useful updates, like lunch announcements, current standings, or on-course game or contest reminders. This makes them feel like part of the event flow, rather than a disruption.

3. Set a Day-of Fundraising Goal & Rally Around It

A clear, tangible tournament day fundraising goal gives golfers and sponsors something to rally behind and can motivate them to make an additional contribution. Instead of a vague ask, be as specific as possible. For example:

• “Help us raise $5,000 today and feed shelter pets for three months.”

• “We’re halfway to our goal of $7,000—help us close the gap!”

Leverage your event management platform’s donation tracker to keep attendees up to date on your progress, building momentum and urgency. What’s more, when the overall tournament experience is top-notch, golfers are much more likely to chip in to help you reach the day’s goal.

PRO TIP: Tie your goal to a specific outcome.

Donors tend to be more motivated to make a contribution when they can visualize its impact on your mission.

4. Use a Compelling Story to Help Make the Ask

Not every golfer at your event will have a deep connection to your cause. Many are there because they were invited to play by a friend or family member or to fill their company’s foursome.

Your golf tournament is an incredible opportunity to connect these new potential donors to your mission. Consider these ideas:

• Share an impact story during the tournament’s kickoff

• Feature a beneficiary’s story during the awards ceremony

• Display signs, banners, or posters around the course that describe your work

• Include brochures or handouts in golfer gift bags

Follow these up with an ask that helps attendees understand how their donation makes a difference.

PRO TIP: Keep mission moments concise and emotional.

A brief two or three-minute story from a beneficiary or your nonprofit’s executive director with a clear takeaway is much more effective and memorable than a long presentation.

Tie donation asks to compelling stories to help the audience connect with your mission.

5. Have Donation Stations Around the Course

Make giving accessible—and visible—with designated donation stations in strategic locations at the golf facility. Staff them with knowledgeable volunteers, staff members, or even beneficiaries who can answer questions, share stories, and assist with donations.

Place donation stations in high-traffic, but unobtrusive, areas, like:

• Registration/check-in

• The turn or comfort station

• A par five tee box that’s likely to get backed up

• Near the clubhouse

• Near the bar at the post-round gathering

PRO TIP: Use QR codes that link to your event website.

Place signage with QR codes that link golfers to your event website’s donation page at every donation station. This way, golfers can donate using their phones (and you won’t have to hassle with handling cash) and instantly get a receipt.

6. Leverage Live Leaderboards for Real-Time Giving

Live leaderboards aren’t just for tracking scores—they’re a powerful engagement and fundraising tool. Anyone, anywhere can follow along with the tournament’s progress via online and in-app live leaderboards, expanding your reach beyond the course and keeping people engaged in real time. Encourage giving by:

• Sharing leaderboard links on social and via email before and during the event

• Inviting spectators and remote supporters to donate while following along

• Creating fun pledges (donate a specific amount for every birdie, eagle, or bogey)

PRO TIP: Use social media to engage donors.

Give social media shoutouts to online donors, consider having a special prize drawing for day-of donors, and be sure to follow up after the tournament with a thank you.

Live leaderboards are a great way to engage donors throughout a golf tournament.

7. Turn On-Course Moments Into Giving Opportunities

Your golf tournament is full of natural pauses, so take advantage of these lulls (and captive audiences) to ask for a donation. Keep these asks light, fun, and optional. The goal is to invite participation, not pressure it.

Consider adding donation prompts at:

• Contest holes (hole-in-one, longest drive, closest to the pin, putting)

• High-traffic wait areas

• Comfort stations

• Driving range

• Practice green

PRO TIP: Pair donation asks with games or incentives.

Keep the energy high and the atmosphere casual by pairing donation asks with on-course games, drawings, or other incentives.

8. Introduce a Score-Based Giving Challenge

Tie donations directly to the tournament by asking golfers to donate based on scores. It’s simple, memorable, and easy to execute! Some ideas include:

• Donating an amount equal to their team’s final score (if they shot a 72, they would donate $72)

• Matching the winning team’s score

• Using the last-place score for a fun twist

PRO TIP: Make this ask during awards.

The awards ceremony, banquet, reception, auction, or other post-golf gathering is a great time to make this particular ask. When you announce the winning teams and scores, challenge attendees to get out their phones and donate.

A tournament’s post-round meal, ceremony, or reception is a perfect opportunity to make a donation ask.

9. Add a Post-Round Call to Action

Golf is over, but post-round gatherings are prime opportunities to raise additional funds. People are relaxed, engaged, and reflecting on the fun they had during the event, making it an ideal moment to ask for contributions.

Share impact stories, progress toward the day and overall event fundraising goals, celebrate the day’s successes, and make a final, direct donation ask.

PRO TIP: Display a live fundraising total during the reception.

Project your event website’s donation tracker on a screen during the reception, showing real-time updates towards your goal to encourage last-minute donations.

10. Follow Up After the Tournament

Some of your best donation opportunities can happen after the tournament. Not everyone will give on tournament day, but many will once they’ve had time to reflect. Within a week or so after the tournament, send a follow-up email that includes:

• A thank-you message

• Event highlights, photos, and videos

• Fundraising totals

• A clear link to donate

PRO TIP: Segment your follow-up messages.

Tailor your asks specifically for players, sponsors, and non-attendees who engaged online.

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Raise More Money With Your Golf Event

When it comes to donation asks, success isn’t necessarily about doing more—it’s about doing it better. Strategic timing, clear messaging, and seamless tech make all the difference. The easier you make it to give, and the more connected people feel to your mission, the more likely they are to support your cause.

GolfStatus’ full-service golf event management and fundraising platform helps you do exactly that. From mobile-friendly event websites and live leaderboards to built-in donation tools and communication features, everything works together to create a smooth, engaging experience for your supporters.

Click below to book a meeting with GolfStatus’ team of golf fundraising experts to find out how you can get started at no upfront cost.

Save Time & Raise More Money

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by Jen Wemhoff, Communications Manager at GolfStatus

Traditional golf tournaments are ideal fundraisers and a proven way to raise serious funds. But for nonprofits with a dispersed donor and supporter base, it can be challenging to rally local support. Other nonprofits may be limited by course availability in their area or have concerns about unpredictable weather with a traditional golf fundraiser.

A virtual golf fundraiser is a smart, viable alternative to an in-person event. With low risk and broad reach, a virtual format allows you to engage supporters—and expand your donor base—from anywhere without the logistical concerns of a single-location event.

This guide will cover how to structure, monetize, and execute a successful virtual golf tournament fundraiser to maximize impact.

Table of Contents

• Virtual Golf Tournament FAQs

• Best Practices for Planning & Execution

• Creative Ideas to Maximize Virtual Golf Engagement & Revenue

Virtual Golf Tournament FAQs

What is a Virtual Golf Fundraiser?

Essentially, it’s a decentralized tournament where participants play a round at a local golf course (or even a simulator) on their own schedule. Instead of golfers gathering at a single golf facility on a single day, your supporters can participate from anywhere during a designated time period and still compete together in a unified event.

Much like traditional golf fundraisers, virtual events generate revenue through:

• Golfer registration fees (though they’ll still need to pay green and cart fees at their chosen golf facility)

• Sponsorships

• Donations

Virtual events are also well-suited to a peer-to-peer fundraising element, with a format that blends the competitive fun of golf with the accessibility of online fundraising.

Virtual golf events have the potential to reach a broad audience, especially if your supporter base isn’t localized.

What Are Some Virtual Golf Fundraiser Formats?

There’s no one-size-fits-all approach to a virtual event, so be flexible and tailor it to your audience. Here are a few common formats:

1. "Play-anywhere" multi-day format. Your organization chooses a date range (such as a week or weekend), and golfers play a round at a course, day, and time of their choosing. This is the most accessible and scalable option for a virtual event.

2. Hybrid format. This combines an in-person event with a virtual component. Local golfers attend your in-person tournament, while out-of-town supporters compete remotely at the same time. A hybrid event offers the networking and camaraderie of a traditional golf tournament with the accessibility and reach of a virtual tournament.

3. Indoor simulator format. Partner with simulator venues like TopGolf or X-Golf to host synchronized, weather-proof, indoor events. This option can be perfect for winter fundraising in urban audiences.
   
   

What Are the Benefits of Hosting a Virtual Golf Fundraiser?

A virtual golf fundraiser offers several key advantages that can translate into higher fundraising outcomes:

• Broad reach. No geographic limits means golfers can join from anywhere, increasing participation.

• Reduced overhead costs. Because you’re not renting a golf facility or providing food and beverage, there are next to no costs associated with venue rental, catering, and on-site staffing.

• Flexibility. With some virtual tournament formats, golfers can play when it fits their schedule, making it easier for busy supporters to participate.

• Digital engagement. Use technology and social media to create a fun, interactive, and shareable event experience that keeps golfers connected.

• Weather-proof. A virtual event eliminates the risk of cancellation, the need to reschedule, or low turnout due to inclement weather.
  
  

When is the Best Time to Host a Virtual Golf Fundraiser?

Virtual events can be held year-round, and the flexibility of a virtual format means you can align the event with your broader fundraising calendar.

Want to engage donors during the offseason? Consider a winter simulator event. Looking to build momentum before Giving Tuesday? Try a multi-day virtual tournament in early fall. Want to engage remote supporters in tandem with your annual in-person golf fundraiser? Add a hybrid virtual component.

Best Practices for Planning & Execution

A successful virtual golf event requires the right systems and structure to make it feel polished and professional, along with effective communication strategies to make it feel cohesive.

• Leverage golf-specific software. An event management platform is a must-have for an in-person golf event, and a virtual setup makes it even more important. Trying to manage a virtual tournament relying on spreadsheets or standard ticketing software is a recipe for disorganization and confusion. Golf event tech ensures a seamless experience for everyone, plus massive time savings for organizers.

• Maximize passive data capture. One of the biggest missed opportunities in any type of golf tournament is limited data collection. With paper registration forms, one team member registers, leaving you without contact information for the rest of the golfers. Online registration eliminates this hurdle, capturing email addresses for every participant so you can build a stronger donor database and improve marketing and fundraising efforts.

• Negotiate partnerships with golf facilities. In areas where your organization has a strong donor presence, you might work with a handful of golf facilities to negotiate discounted rates and fees for tournament participants. These “preferred virtual courses” benefit from more players, more food and beverage sales, and more exposure to guests. What’s more, having standardized courses can offer better consistency in scoring (though it’s not necessary).

• Outline clear rules. Clarity is everything in a virtual setting. Without it, confusion and disputes can derail your event. To keep things running smoothly, define and communicate the following at the outset of the tournament:

  • Tournament format, whether it’s a four-person scramble, individual stroke play, two-man best ball, etc.

  • Scoring. Explain how scores are to be submitted, what app needs to be downloaded and used, and where participants can access the leaderboards. The mobile app should integrate into your golf event management platform.

  • Equipment/technology requirements. If yours is a golf simulator event, specify the necessary golf simulator requirements to participate.

  • Eligible facilities. Outline the requirements of the facility, such as the course’s par, slope rating, number of holes, etc., to help level the playing field. If you are working with preferred courses or a specific simulator franchise, be sure to

  • Timeframe. Set the start and end dates/times for the virtual tournament.

  • Code of conduct. Make expectations for sportsmanship and fair play as clear as possible.

It’s important to explain to virtual golf event participants how scores will be submitted and where they can access the leaderboards.

Creative Ideas to Maximize Virtual Golf Engagement & Revenue

One challenge of virtual tournaments is keeping participants engaged from afar. Creating shared experiences can keep golfers connected and even boost revenue.

• Sell digital add-ons. Digital add-ons are low or no-cost to your tournament. These might include virtual mulligans, an online silent auction, entries into virtual on-course games, or a virtual raffle drawing.

• Solicit themed donations. Boost fundraising by setting up themed donation tiers. Get creative and offer fun donation options like "Bogey Insurance" or "Take a Virtual Shot."

• Drive social media interaction. Encourage participants to share their experience and keep everyone feeling connected with user-generated content. This could include a branded event hashtag, trick shot video contests, or photo challenges from each golf course.

• Involve club pros or other special guests. Invite the golf pro at a local golf club, a local celebrity, or even a well-known supporter to record a welcome video or motivational message that’s shared on the tournament website or sent directly to golfers. This personal touch adds credibility and builds excitement for your event.

• Host virtual opening and/or closing ceremonies. Create bookends for your tournament with live virtual events. Open the event with a welcome message, sponsor recognition, and an event overview. Wrap up the tournament by announcing winners, drawing raffle prizes, and publicly thanking sponsors, volunteers, and golfers.
  

How to Sell and Fulfill Digital Sponsorships

Sponsorships are a major driver of revenue, even for virtual formats. The key is translating on-course visibility into digital exposure. Here are some ideas:

• Use an event website. Digital sponsorships start with your golf tournament website, where you can list packages, sell sponsorships, and onboard sponsors in one place. Logo placements throughout the platform offer broad digital exposure every time someone visits the site to register or make a donation.

• Digital leaderboard naming rights. Offer a title sponsorship for your virtual event’s live leaderboard. To provide maximum exposure, include the sponsor’s name: The [Sponsor] Live Leaderboard or the Live Leaderboard Presented by [Sponsor].

• Push-notification sponsorships. Sell the ability to send push notifications through your live scoring app to all golfers during their round. Messages could include promotions for their business, simple sponsor recognition (“The back nine is sponsored by [Sponsor]), or even calls-to-action to donate on your event website.

• Virtual hole sponsorships. Use your live scoring app’s hole-by-hole scorecard to assign sponsor logos and boost visibility. Highlight virtual hole sponsors further through email blasts, social media posts, and in-app messages.

• Create a digital swag bag. Replace the traditional golfer gifts with a digital version that doesn’t require shipping. It could include valuable gifts like promo codes, discounts, and special offers from sponsors or other partners. Deliver it via email to golfers, giving sponsors direct access to your audience.

Anyone, anywhere should be able to access the event’s virtual live leaderboards on your event website.

Wrapping Up

A well-executed virtual golf fundraiser can be just as impactful as a traditional golf event, or even more. With low costs, flexibility, and a broad reach, a virtual golf tournament is an opportunity to expand your audience while increasing your fundraising potential.

The key? Using golf-specific event management software lays the foundation for a successful virtual event, keeping your planning team organized and on the same page, providing a home base for decentralized participants, and offering digital sponsor exposure.

Pairing a strong event strategy with the right technology, setting clear expectations, and building engaging digital experiences will help you run a seamless virtual golf tournament fundraiser that delivers real results.

Start Planning a Virtual Golf Tournament With GolfStatus!

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About the Author

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

As part of our constant commitment to innovation and meeting the evolving needs of tournament organizers, GolfStatus is excited to release its newest golf tournament management software feature: team check-in.

Tournament day check-in has historically relied on static printouts with no ability to sync across stations, creating bottlenecks at registration when large groups arrive at the same time. This part of the tournament can quickly devolve into chaos if the people at registration aren’t able to quickly and easily access information.

To alleviate this common pain point, GolfStatus’ check-in feature embeds the process into the software, where team information is centralized and check-ins update in real time. When one organizer checks a team in, every connected device sees the update instantly—no refreshing required. A laptop computer or mobile device with internet access is required to utilize check-in. A live counter below each round shows how many teams have been checked in, so organizers always know how registration is progressing.

The live counter updates in real-time, showing how many teams have been checked in out of the entire field.

Mulitple Access points

Users can access check-in from multiple places within the software, including the tournament overview screen, the Rounds and Scorecards menu, and the Players and Teams list. Every entry point leads to the same check-in experience, with identical functionality and real-time sync. Having multiple access points lets organizers jump in from the point in the software that feels the most natural without being locked into a single workflow.

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Tournament Overview

Access check-in from the tournament’s home screen in the software, either from the Quick Actions menu or the Round tile.

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Rounds & Scorecards

Organizers can filter by a specific round or search player or team names across all rounds at once, a huge time-saver for tournaments that have fields split across different time slots or courses.

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Players & teams

One tap of the “check in” button marks the team as checked in and syncs the update to every connected device, allowing multiple registration stations and streamlining the process.

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Check-in lets volunteers staffing registration rapidly search by team name or player name, so participants can be located in just a few seconds instead of flipping back and forth through multiple pages of printouts. And because the checked-in counter updates instantly, anyone who’s logged into the software, anywhere on the course, can get a clear picture of how registration is moving.

It’s quick and easy to search for a golfer or team across rounds.

want to know more?

Get in touch to find out more about how GolfStatus can save time and help raise more money with your golf tournament. Whether you’ve got a golf event on the calendar or are just exploring the idea, GolfStatus can help. Click below to book a meeting with our team and get started with no upfront cost!

already a golfstatus client?

Get in touch with your Client Success representative to learn more about the check-in feature for your next tournament.