The Arizona Chapter of the American Foundation for Suicide Prevention (AFSP) is a driving force for suicide prevention, education, and support within Arizona. With a mission to save lives and bring hope to those affected by suicide, the chapter provides outreach opportunities, survivor support resources, educational prorams for schools and workplaces, and events like community walks and the annual golf fundraiser.

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“Our work helps people understand that they’re not alone,” Gina says. “We connect people and families who are struggling with resources to help them cope.”

— Gina Gillis, Special Events Manager at the Arizona Chapter of the American Foundation for Suicide Prevention (AFSP)

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Organizers of the annual Golf for Hope tournament—Gina Gillis, the special events manager and Dave Canham, board member—have deeply personal connections to the cause. Both lost sons to suicide. Held at night to escape Arizona’s intense heat and provide a unique, engaging experience, Golf for Hope’s glow-in-the-dark format features glow-in-the-dark golf balls, illuminated pin flags, and glowing signage.

As the event steadily grew from just 25 golfers in its first year 2019, so did the logistical challenges and the need for better processes and tech tools than the chapter’s CRM could provide. Gina and Dave turned to GolfStatus to streamline planning and enhance the participant experience—without incurring significant costs.

Curious about the strategies and lessons that made this glow-in-the-dark fundraiser such a success? Download the full case study to see how AFSP Arizona turned an ambitious vision and tech from GolfStatus into a standout, growing event.

GolfStatus’ golf tournament websites have been completely revamped, with new enhancements that give nonprofits advanced tools to streamline golf event management, engage participants, and boost fundraising efforts.

The updated site design reflects feedback and input directly from our clients and our commitment to continued innovation and improvement to help nonprofits raise mission-critical funds through golf. The new look was rolled out to all event websites powered by GolfStatus on January 20, 2025, and includes:

• A clean, inviting interface. GolfStatus’ mobile-friendly websites engage site visitors and prompt action, whether it’s to register a team, purchase a sponsorship, or make a donation. A continued focus on mobile ensures organizations have the ability to collect funds from anyone, anywhere, anytime.

• User-friendly navigation. The new look provides visitors with a more organized and consistent layout, clearly labeled buttons, and easy exploration throughout the site.

• More opportunities to tell your story. The updated design gives tournament organizers even more space and options to share your cause through imagery, text, and video. Site updates can be made quickly and easily in the software’s back end.

• Additional sponsor exposure. Sponsors enjoy increased visibility on the site’s home page that adds value to sponsorship packages.

• Improved checkout experience. Registrants, sponsors, and donors will enjoy a more streamlined and intuitive checkout experience. A new page footer helps guide users through the registration process, showing them what information they need to complete before they can move forward in the process.

• More visible donation calls-to-action. Organizations can take advantage of additional donation calls-to-action, specifically once registration for the event has closed, to further boost tournament revenue.

These updates complement the core functionality of GolfStatus’ event websites, designed with fundraisers in mind, that save time and offer revenue-boosting opportunities:

• Online registration and donations with secure payment processing

• Easy tournament marketing and promotion

• Simple sponsor onboarding and premium digital exposure

• Professional live leaderboards

• The ability to quickly share tournament information and updates

As usual, GolfStatus’ in-house, responsive support team is available to help tournament organizers navigate the site’s updates and answer any questions with live support seven days a week.

get a free event website

Nonprofits can qualify for a free event website and no-cost access to GolfStatus’ suite of tournament management solutions through the Golf for Good program, a give-back initiative that supports organizations using golf to do good. Tournament organizers can book a demo with GolfStatus’ team to learn more and get qualified for Golf for Good or to get started in the software on their own.

Sponsor support is more important than ever for charity golf tournaments. As events evolve to meet participant and sponsor expectations and address logistical challenges, traditional sponsorships may no longer be enough.

Enter digital sponsorships—they’re adaptable, professional, low-risk, flexible, high-value, and easier to implement than you might think. Here’s how you can use digital sponsorships to elevate your charity golf tournament and deliver maximum value to your sponsors.

THE VALUE OF DIGITAL EXPOSURE

Digital exposure offers your tournament’s sponsors an innovative way to engage with your audience that boosts each sponsorship's ROI. They also offer a great deal of convenience and flexibility for event organizers.

• No overhead costs. Digital sponsorships don’t require the production of any physical materials, making them incredibly cost-effective and environmentally friendly. You won’t have to worry about meeting production deadlines or the extra stress of ensuring on-time delivery.

• Adaptability. If your tournament date, format, or location change, the digital exposure built into your sponsorships can easily pivot to fit the updated plan.

• Extended visibility. Digital assets like event websites, live leaderboards, and mobile apps ensure sponsors remain front and center for the duration of your event and beyond, guaranteeing additional impressions for the sponsor’s brand.

• Added value. Digital sponsor exposure can—and should—be built into every sponsorship package, adding additional value for sponsors and improved fundraising outcomes for your nonprofit.

• Plug and play. With the right event management software, when sponsors purchase a package via your online registration site, the sponsor’s logo should automatically populate into the appropriate locations in the platform, saving organizers time and effort.

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PRO TIP:

When making your sponsorship pitch, highlight the value and reach of digital exposure. The additional value and impressions they’ll get as a sponsor of your tournament helps make it an easy sell.

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digital sponsorship options

To take advantage of digital sponsorship exposure, you’ll need an event management tool that has such capabilities baked in. Look for an option that provides multiple touchpoints across the platform, giving sponsors broad visibility to your tournament’s field, including:

1. Event Registration Website Exposure

A robust event registration website is the main hub for marketing your tournament. When you share the site’s link across your digital channels—email, social media, direct outreach—and print channels (using a QR code to link directly to the site), sponsors get exposure with every click. The registration interface should include the ability for sponsors to upload their logo and messaging, giving them instant visibility on the site and eliminating the need for tournament organizers to spend time procuring assets from sponsors.

GolfStatus’ exclusive Technology Sponsorship offers premium visibility across the platform, including on the home page of each tournament’s event website.

2. Digital hole sponsorships

Your event management platform should include a complementary mobile app for live scoring. Not only does live scoring keep golfers engaged throughout the tournament, but it opens the door to sell digital hole sponsorships. Each time a player logs their score, sponsor logos or messages can be displayed, creating frequent, high-impact touchpoints. You have the option to sell digital hole sponsorships as a standalone option, or combine digital hole sponsor exposure with your existing hole sponsorships. Either way, sponsors benefit from added value and engagement.

3. live leaderboard sponsorships

Live leaderboards, much like a mobile scoring app, keep participants and any online spectators engaged while offering premium exposure for sponsors. These leaderboards can and should be shared via email, social media, and newsletters, driving additional visibility for the sponsor and your tournament. The leaderboard sponsorship offers ideal exposure and should be sold at a premium. Once the round concludes, you might use the final leaderboards as an opportunity to make a donation ask—invite them to make a donation that matches their final score (if their team recorded an 84, they would donate $84). Make sure live leaderboards include a donation option to make it easy for folks to make a gift, amplifying the tournament’s fundraising outcomes.

Live leaderboards and mobile scoring apps offer additional digital sponsor exposure and boost the value of sponsorship packages.

4. Mobile engagement

The mobile channel offers the chance for sponsors to reach players with yet another touchpoint. Look for a golf event software that lets you offer sponsors the opportunity to send timely, personalized messages or to offer giveaways through the live scoring app. These targeted interactions can significantly boost sponsor satisfaction and engagement—and the likelihood they’ll return in subsequent years.

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PRO TIP:

When reporting to your sponsors after the golf event, include links and screenshots of the digital exposure your tournament provided.

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WHY SPONSORS LOVE DIGITAL EXPOSURE

While signage, banners, and other sponsor recognition mediums certainly have their place, digital sponsorships provide unparalleled benefits, including:

• Enhanced brand visibility. Through mobile apps, websites, and leaderboards, sponsor logos and messages reach broader audiences over a longer time period. As soon as a sponsor commits and their logo appears on your event website, the sponsor starts earning impressions with every site visit.

• Targeted engagement. Sponsors have the ability to interact with participants at key moments throughout the round. Whether it’s through push notifications from high-dollar sponsorships or hole sponsor logos when a team enters their score in the live-scoring app, sponsors get engagement that’s second to none.

• Shareable support. Sponsors can share the link to your event site through their outreach channels, demonstrating to their audiences how they’re supporting the community by being involved with your tournament.

• Onboarding is simple. The actual process of becoming a sponsor is easy—sponsors browse your available packages, see examples of exposure, and purchase their package right on the site. There’s no need for time-consuming back and forth, removing barriers and making it simple for sponsors to commit and focus on maximizing their investment.

• Enhanced professionalism. Above all, you want to make your sponsors look good. Digital exposure provides a level of professionalism that other forms of exposure simply can’t match.

Live leaderboards not only give your tournament a professional look and feel, but they offer a top-tier digital sponsorship opportunity.

Final Thoughts

Supporters want to know their contributions are going toward meaningful impact. Leveraging digital sponsorships ensures more dollars go directly to your cause, boost the value of sponsorship packages, and unlock new opportunities for your tournament’s success. Start by exploring golf event-specific event management options that offer digital sponsor exposure, attractive event websites, live scoring and leaderboards, and other tools to help you raise the most money possible for your mission.

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hit the easy button with Golfstatus

GolfStatus’ full-service golf event management platform simplifies the implementation of digital sponsorships. It’s designed to help organizations of all sizes save time and resources while delivering premium sponsorship opportunities and a great overall experience. Plus, through the Golf for Good programs, nonprofit organizations can access this technology at no upfront cost.

Hit the Easy Button With GolfStatus

Book a Demo Today

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Partner snapshot

The Nebraska PGA serves over 300 golf professionals in Nebraska, Western Iowa, and Southeast South Dakota. Based in Lincoln, the Nebraska Section is a resource for member golf professionals, offering services and opportunities that enhance the skills of its members and promote the overall vitality of the game. Its PGA REACH Foundation is the philanthropic arm of the Section that supports local golf initiatives and charities.

The challenge

David Honnens, Executive Director for the Nebraska PGA, recognized a recurring issue at Nebraska golf facilities: the time burden that charity golf tournaments and outside events placed on PGA Pros’ time, often at the expense of other essential facility operations and member-focused activities.

These outside events, which are key to a facility’s bottom line, require staff to dedicate extensive hours to assisting tournament organizers with planning and management and internal event preparations. These events often lack streamlined communication and registration processes, leading to inconsistencies and gaps in planning, making it challenging for golf staff to gather the information needed for a successful tournament. What’s more, tournament organizers often come to golf facilities with limited golf knowledge, increasing the need for golf staff involvement and support.

A solution was needed to save Professionals time while also improving tournament organization and fundraising outcomes for the organizing charity.

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“There needed to be a way to bridge the disconnect between golf facility staff and tournament organizers and give Pros more of their time back,” says David. “A partnership with GolfStatus for charity events was the answer.”

— David Honnens, Executive Director at PGA Nebraska

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The solution

GolfStatus is built specifically for charity golf tournaments and fundraisers. Its suite of tournament management and fundraising tools streamline golf events for nonprofit event organizers and offer new opportunities to boost revenue. The software is backed by an in-house support team of Client Success Representatives that include several PGA Professionals who understand the ins and outs of successful golf events.

GolfStatus’ tournament management software saves golf facility staff 20-30 hours per event.

Cash Dinkel is a PGA Professional who spent several years as tournament director at a Denver country club and now serves as GolfStatus’ Client Success Director. “We understand the golf staff have software in place for facility operations and member events. GolfStatus isn’t trying to replace that; we’re here to make outside events and charity tournaments more efficient for golf staff,” he says.

Golf facilities that are on board with GolfStatus as part of the partnership refer charity tournaments to the GolfStatus team, who help them build an event in the software and launch an event website. The client success team provides pre-event education and coaching, suggestions for revenue-boosting tournament components, and provides access to golf staff to access pre-formatted printouts and reports and make hole assignments and team pairings.

the results

Thus far, 17 golf facilities in Nebraska have signed on with GolfStatus and referred 157 charity events. Golf professionals earn a kickback for each event referred, with nearly $8,000 paid out to pros since the start of 2024. “Golf staff are being asked to do more on a daily basis, so anything the section can do to help improve a very visible part of their business is a huge plus,” says David of working with GolfStatus. “The financial kickback is great and GolfStatus gives professionals another tool in their tool belt to elevate these events all around.”

Golfers at an outside event at Tiburon Golf Club in Omaha, Nebraska.

tiburon golf club sees success

Tiburon Golf Club in Omaha was one of the first golf facilities to sign on with GolfStatus through the PGA Nebraska partnership. A 27-hole club in Omaha, Tiburon hosts over 100 outside events per year, which means Club Professional Matt Wollom needs to find efficiencies for his team wherever possible. “Instead of getting 20 to 30 emails from the tournament organizer with updates, all the information is updated and accessible in the software’s back end,” Matt says. “It means less back and forth with them and less time and energy for my staff so they can provide great service to golfers.”

time savings across the board

David says Nebraska PGA Professionals have reported saving 20 to 30 hours per tournament by using GolfStatus, time that can be redirected toward other aspects of facility operations, income-generating activities, or member engagement. “Time is precious, and when golf professionals don’t have to spend their time doing back-office work or going back and forth with the tournament contact, it’s huge for us,” he says.

Matt says the events held at Tiburon who use GolfStatus also save time. “The tournament organizers, who don’t always know much about golf, end up having fewer planning tasks on their plate so they can go out and focus on raising money,” Matt says. “Plus, we’re not getting phone calls asking questions. GolfStatus takes care of it for us.”

GolfStatus’ Client Success Team includes PGA Professionals who understand the ins and outs of golf facility operations and golf tournaments.

Cash points out that GolfStatus’ goal in working with the Pros and the events is increased efficiency. “Event planners become more efficient because they’re not dealing with paper forms. Facility staff is more efficient because they can run reports and easily communicate with organizers,” he says. “Tournaments are easier to do and easier to maintain with GolfStatus, on both the organization and facility sides.”

better outcomes for host organizations

Events that use GolfStatus at partner golf courses have seen improved fundraising outcomes. It starts with no-cost access to the software for nonprofits. Offerings like the GolfStatus client-exclusive Technology Sponsorship, hole-in-one insurance and sponsorships, pin flag sponsorships, and exclusive donations from Dormie Network add up to thousands of additional dollars.

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“GolfStatus has everything these events need to raise money,” Matt says. “It gives them channels to raise extra money they wouldn’t have had access to otherwise.”

— Matt Wollom, Club Professional at Tiburon Golf Club

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Outside outings often come with additional components, such as luncheons, banquets, and auctions.

Tournaments often add an online auction component to drive additional revenue, which is good for both the host nonprofit and the golf facility. “We’re seeing a lot more online auctions at outside charity events, which can raise almost 200% more than a traditional auction,” David says. GolfStatus’ online auction service offers easy setup, bidding, and payment for nonprofit clients wishing to add an online auction component.

expanding the partnership to other pga sections

GolfStatus is expanding their partnership to include other PGA Sections around the country, helping boost efficiency for golf professionals and fundraising for charities. “GolfStatus speaks the language of nonprofits and charities, but also golf,” David says. “They’re an expert resource that helps golf professionals elevate every event.”

Cash says he hopes PGA Sections see GolfStatus as an asset to PGA Members and events. He says the GolfStatus team will work with each individual golf facility and pro to determine what tournament-related tasks can be taken off their plates, such as:

• Meeting with the tournament organizer as a consultant

• Helping the tournament maximize fundraising with exclusive sponsorships, tools, and partners

• Building a registration and payments event website

• Automating the creation of professional scorecards, cart signs, alpha lists, etc. so that golf staff doesn’t have to spend hours organizing data and formatting documents

An event website automates registration, saving organizers and golf staff time and effort. Registration information drops in the software's back end where it's easily accessible for real-time management.

The specialized software and support GolfStatus provides fosters growth and streamlines golf tournament management, making it easier than ever for golf facilities to host impactful charity events while saving valuable time and resources.

get in touch

If your golf facility or PGA Section is interested in learning more about how GolfStatus can serve you, book a meeting with Cash Dinkel, PGA, Client Success Director. Nonprofits can get qualified to use the software at no cost by clicking here.

Golf provides a unique opportunity for military veterans to connect with each other in an outdoor, healthy environment. PGA HOPE (Helping Our Patriots Everywhere), a program of the Professional Golfers Association, does just that, providing an outlet for veterans to boost their physical, mental, social, and emotional wellbeing.

PGA HOPE is a free golf program for veterans and active-duty military personnel, led and taught by PGA Professionals. When they complete the program, the veterans are considered “graduates” and remain engaged with the program, and more importantly, with each other.

Seth Scollard, Assistant Executive Director of the Nebraska Section PGA, says the program has become about more than just golf. “Golf has almost become secondary. It’s camaraderie and takes their minds off of everything else for a couple hours each week,” he says. “As the program has grown, it’s really created a veteran community.” Graduates come together for a variety of activities centered around golf and more, including golf leagues, baseball games, and serving food at homeless shelters.

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“Golf has almost become secondary. It’s camaraderie and takes their minds off of everything else for a couple hours each week.”

— Seth Scollard, Assistant Executive Director of the Nebraska Section PGA

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The PGA HOPE Classic falls under the umbrella of PGA REACH Nebraska. It’s one of the section’s flagship programs, with over 250 active participants in its sixth year. PGA REACH Nebraska runs several golf events over the course of the year, with Seth as the point person for organization and execution. In the past, they offered a nine-hole event for PGA HOPE program graduates, but with more veterans involved than ever, Seth and his team decided to up the ante and create the 18-hole PGA HOPE Classic. The Classic added another tournament under the purview of the PGA REACH Foundation, and another need for a golf event-specific tool to manage and execute such events.

“There are a lot of software options out there that cater to PGA Professionals and golf facilities, but when you look at charity events, there’s a different set of needs,” Seth says.

Read the full case study to find out how a partnership with GolfStatus bridges the gap between PGA Professionals and other golf facility staff and nonprofit tournament organizers, and helps PGA HOPE support veterans through golf.

GolfStatus meets tournament planners where they are, both in terms of planning status and their desired level of interaction with our team. To that end, we’re excited to roll out a new function that gives users who don’t want to wait for a product demo the ability to get started in the software right away.

Tournament organizers simply fill out the demo request form and follow the instructions provided via email on how to create a GolfStatus account, explore the software, and create a tournament on their own.

This option is great for folks who might be in a time crunch to launch their tournament’s registration, those who are happier exploring a platform independently instead of listening to a demo, or individuals who just can’t wait to get started. The platform will use the information provided in the demo form to create an organization and auto-populate basic tournament information. Once you create an account, you’re free to explore the platform and its capabilities!

It’s important to note a few necessary steps you’ll need to take after the tournament is created in GolfStatus to get it live and ready to accept golfer and sponsor registrations:

1. Create or add a round

At this point, you’ll enter your tournament’s format, date and time of the tournament, type of start (shotgun or tee time) and golf facility information to further flesh out the tournament’s details.

2. Set Your Tournament Status to Active

Now you’re cooking! Setting your tournament to active means it will appear in GolfStatus’ tournament listings and you’ll be able to sell packages once they’re created.

3. Update the Event Site Homepage

The event website is where you tell your story, so customize it with content, imagery, and media. Share what your tournament is raising money for, share photos or videos of your nonprofit’s impact, and explain to prospective participants what they can expect from the event.

4. Create Custom Team & Sponsorship Packages

Develop packages based on your event’s unique needs and goals! Common package types include team or individual golfer registrations, various sponsorship packages, and add-ons such as mulligans, dinner tickets, on-course challenge entry, or raffle tickets.

5. Explore Tools to Raise More Money

Maximize your tournament’s fundraising potential by learning more about GolfStatus’ revenue-driving opportunities, such as the Technology Sponsorship, Pin Flags, and Hole-In-One Contests. Browse the GolfStatus Marketplace for add-ons from trusted vendors and partners or purchase add-ons from the Revenue Enhancements tab in the software.

6. Connect with GolfStatus’ Team

It’s time to make sure all your i’s are dotted and all your t’s are crossed before you go live! Email the support team, use the chat bubble at the bottom right in the software, or book a meeting with an account manager to connect. Check in with them as much or as little as you like!

prefer to get a demo?

Of course, our team is happy to provide a demo that highlights how GolfStatus can help you hold your best golf event yet. You can book a quick 15-minute call or a full demo with one of our knowledgeable account managers, then work directly with a dedicated client success rep who can walk you through the software’s backend and provide coaching for a successful tournament.

You can choose your own path in how you work with GolfStatus. Click the button below to get started!

If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to raise money with golf. Planning a successful golf fundraiser starts with a solid understanding of some fundamentals, paired with a golf tournament checklist to keep you on task and on target.

Want to brainstorm ideas for your charity golf event?

Check out this guide.

What to Know Before Organizing a Charity Golf Tournament

1. You don’t have to be a golf expert.

2. Most of your fundraising revenue goes to your cause.

3. Golf events are more popular than ever before.

4. Golf events bring new donors to the table.

5. Sponsors are interested in connecting with your donors in new ways.

6. Golf tournaments are fun and exciting.

7. Organizing a charity golf event is worth the work.

8. Use a checklist to stay organized.

1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources.

An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

2. GOLF FACILITIES ARE EAGER TO HOST GOLF TOURNAMENTS.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

• Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

• Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

• Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years. Nationwide, the game has seen a net game of more than 2.3 million on-course golfers since 2020. More than 123 million Americans consumed golf in some way in 2023, an increase of 14% over the past five years. Retail equipment sales continue to remain strong. 

Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments to capitalize on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as third or even fourth-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.

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Active Golfers

1 in 9 Americans

Average Golfer's Net Worth

$768,000

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4. GOLF EVENTS BRING NEW DONORS TO THE TABLE.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport, with more on-course golfers between the ages of 18 and 34 than any other segment.

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

High quality, professional golf course signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. 

Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

What’s more, golf tournaments offer sponsors high engagement over the course of several hours on the course. Whether it’s sponsoring a golfer-favorite hole-in-one contest, setting up a booth on a tee box as a hole sponsor, or running an on-course game, golf events give sponsors the opportunity to engage with participants in meaningful ways.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

• A celebrity appearance

• A professional long-driver on a designated hole or holes

• Games or demonstrations on each tee box

• Custom player gifts

• Live or silent auctions

• Post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

• Building custom sponsorship packages

• Syncing GHIN handicaps

• Simplifying team pairings

• Streamlining hole assignments and hole-by-hole sponsor exposure

• Making live-scoring super simple

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.

Golf Tournament Fundraiser Checklist

A checklist, with an accompanying timeline of tasks, is a tried and true method to staying organized throughout the golf tournament planning process. Depending on the size, scope, and goals of your golf event, a good recommendation is to give yourself at least four to six months to plan. An event management platform built for golf is also a must-have to streamline the process and keep everything organized in one place.

Here’s a quick checklist of important tasks and to-dos to get you started.

3-6 Months Out: Laying the Foundation

• Outline goals and objectives for the tournament based on your mission and fundraising goals

• Assemble a planning committee

• Get your golf tournament management software in place

• Set a budget based on how much you aim to raise, income streams, and estimated expenses

• Choose a date and host golf facility for the tournament

• Start outlining team and sponsor pricing

• Launch an event website

• Create a marketing plan for the event

• Determine whether you’ll have any add-ons, like contests, on-course games, raffle drawings, or an auction

2-5 Months Out: Big-Picture Finalization

• Finalize sponsorship offerings and team packages

• Get quotes from vendors

• Meet with your planning team

• Reach out to prospective sponsors

• Promote the tournament

1-2 Months Out: Countdown Preparation

• Continue promotion and marketing to sell teams 

• Meet with your planning team

• Finalize on-course games and purchase hole-in-one insurance

• Determine a contingency plan for inclement weather

• Recruit volunteers and determine roles

• Continue sponsor outreach

2 Weeks Out: Final Touches

• Meet with the planning team to tie up any loose ends

• Finalize details and food and beverage with the golf facility

• Check on outstanding vendor orders

• Close registration

1 Week Out: Crunch Time

• Collaborate with the golf facility to finalize team pairings, hole assignments, logistics, vendor deliveries, and setup

• Gather supplies and materials (registration items, signage, banners, golfer gifts, raffle prizes, auction items, etc.)

The Big Day

• Set up registration, signage, contests, screens for leaderboards, and awards

• Take photos and post on social media

• Take time to connect with sponsors to build donor relationships

1-2 Weeks Post-Event: Following Up

• Export the donor data from your event management software to include in your nonprofit’s CRM

• Debrief with your planning team to review goals, outcomes, and improvements for next year

• Report on the event’s success to donors, volunteers, and sponsors

• Send thank yous to event sponsors and participants

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For a more in-depth list of planning tasks with a customizable timeline, download GolfStatus’ free Golf Tournament Fundraiser Timeline and Checklist.

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Final Thoughts & Next Steps

Golf tournaments offer a ton of fundraising potential. Understanding the basics of charity golf events and staying organized and on track are keys to planning a successful golf tournament. Start by getting a golf event management platform in place as soon as possible, then outlining all your priorities and to-dos in a golf tournament fundraiser planning checklist.

Get qualified to use GolfStatus’ tournament management software at no upfront cost through the Golf for Good program! You’ll save 40 hours or more in planning time and get access to tools to help you raise thousands more dollars for your cause. Click below to connect with our team and get started.

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Every one of the 35 schools in the Millard Public School (MPS) District has benefited in one way or another from the Millard Public Schools Foundation (MPSF). MPS is located in Omaha, Nebraska and serves 23,000 students with 3,000 staff in kindergarten through high school. The Foundation gives roughly $1,000,000 back to the schools on an annual basis to allow Millard’s schools to work beyond their regular operating budget.

MPSF has funded programs like after school childcare, advanced placement scholarships, food pantries at district high schools, support for Millard families in need, educator awards, and much more for over 40 years, helping students and educators thrive and the district become a district of choice for area families. “Ultimately our main mission is to support the district and make a difference in the community,” says Marilyn Chollett, Director of Development and Communications for MPSF.

One way the Foundation drives revenue is through an annual golf fundraiser. Marilyn has been part of the golf tournament for 15 of the event’s 30+ year existence and serves as the MPSF liaison to the event’s planning committee. “Golf is a great way to have fun and raise money for our work,” she says. “We want the tournament to be something where people can come and have a lot of fun and support our mission.”

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“Golf is a great way to have fun and raise money for our work.”

— Marilyn Chollet, Director of Development and Communications for MPSF

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The tournament’s planning team changes every year, with Marilyn remaining a steady presence. She’s not a golfer, but keeps the committee on task and on track. It’s a significant investment of everyone’s time, so Marilyn has kept her eyes open for ways to streamline the tournament from start to finish.

When she came across GolfStatus’ booth at the Association of Fundraising Professionals (AFP) conference in New Orleans in April of 2023, she was intrigued by the user-friendliness of the platform, and the promise to save organizers time and help raise more money from golf events.

Read the full case study to learn how the MPSF worked with GolfStatus to identify new sponsorship opportunities and streamline the tournament’s operations to help raise over $90,000 for their mission.

Maxwell Tyeryar served six years in the U.S. Army National Guard, including a nine-month tour in Kuwait. He earned a Sergeant’s ranking and numerous service medals, including the distinguished Army Achievement Medal.

But like many veterans, Max masked his internal struggle, and took his own life on January 29, 2022 at just 25 years old. Max’s father, Wes, launched Max Well for Life to honor Max and help support those who struggle with their path in life, along with the families and friends who have been impacted by the loss of a loved one through suicide.

Michele Mikk’s two sons were good friends with Max and he spent a lot of time with her family, so it was devastating to learn that he had taken his own life. After Wes organized a walk dedicated to Max, Michele’s sons approached her with the idea of a golf tournament. She immediately said yes, and the Max Well For Life Charity Golf Tournament was born.

Beyond raising money, Michele knew they wanted the golf tournament to bring people together and raise awareness about the struggles veterans often face. “Even if we’re able to help one person, it’s enough,” she says. Michele isn’t a golfer, but knew she didn’t have to be one to raise money with golf. Her two sons played golf with Max in high school, so as a golf mom, she knew enough to get started.

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“I don’t have to know how to play golf to raise money with it!”

— Michele Mikk, Tournament Organizer

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She’s good at handling details, but wanted an easy way to collect golfer registrations, sell sponsorships, and handle the bookkeeping side of the tournament—without being mired down with spreadsheets, checks, and emails.

A friend of Michele’s told her about GolfStatus, a software platform built specifically for golf fundraisers. She looked further into GolfStatus and found that it checked all the boxes—easy to use, attractive website, online registration, payment processing and golf-specific features.

Read the full case study to find out how the tournament brought people together in Max’ memory, and how GolfStatus helped establish processes, give the event much-needed infrastructure, and raise thousands of extra dollars.