by Jen Wemhoff, Communications Manager at GolfStatus

If you’re looking for a way to bring fun and fundraising to your charity golf tournament, on-course games are a great option for events of all types and sizes. An on-course game is an addition to your tournament that involves an activity on one or more holes on the golf course that golfers pay to participate in. The games can have a variety of outcomes, like improving the team’s score, providing a better tee off location, removing an obstacle, winning a prize, or just to add an element of fun.

On-course games come with a ton of benefits for your event, including:

• Fun, fun, and more fun! Golfers of all skill levels can participate in on-course games and enjoy the extra entertainment.

• You’ll raise more money. Games bring in additional revenue, whether you sell one or more game sponsorships or just rely on golfers paying to play.

• They’re memorable. Golfers are guaranteed to remember the tournament where they shot the ball down the course with an air cannon or had to tee off or putt wearing Mickey Mouse gloves. Games add to a more enjoyable overall tournament experience.

• Cause connection. Tying a game to your cause in some way helps golfers better understand and connect with what they’re helping raise money for.

In this article, we’ll explore:

• Ideas for Golf Tournament Games

• Golf Tournament Contests

• Selecting a Golf Tournament Game for Your Event

• Best Practices for Running Golf Tournament Games

• Frequently Asked Questions about Golf Tournament Games

The Credit Unions for Kids Golf Classic adds extra fun to its tournament with on-course games, like kicking soccer balls onto an inflatable dartboard.

Fun Ideas for Golf Tournament Games

The possibilities are endless, so gather your planning team to brainstorm ideas. Reach out to the Pro at the host golf facility, who might also have ideas for games that have been popular at other tournaments. These ideas can help get you started.

1. Golf Ball Cannon

Give golfers the chance to shoot their ball down the fairway using an air gun or golf ball cannon, instead of hitting a tee shot.

2. hole of fortune

Choose one hole that’s dubbed the “hole of fortune.” Golfers pick a card, play Plinko, or spin a wheel to determine the club they’ll use to tee off or play the entire hole with or the tee boxes they’ll start from. Prizes could also include an extra mulligan, an automatic hole-in-one, or a free drink. Alternatively, some slots or cards could result in something not as rewarding, such as teeing off while blindfolded or getting a penalty stroke.

Pro Tip: Some slots or cards could result in something not as rewarding, such as teeing off while blindfolded or getting a penalty stroke to give it a true “wheel of fortune” feel.

3. marshmallow drive

Have golfers tee off with a marshmallow. The golfer with the longest “drive” wins a prize. You could change this up to have golfers chip with a marshmallow, and the golfer with the closest chip to the hole gets the prize.

4. Plinko

Give golfers the chance to drop a puck on a Plinko board to win a prize, earn a drink or raffle ticket, or improve their score.

Plinko is fun for all ages and can be used with a variety of golf tournament formats, including traditional nine or 18-hole events or putt putt tournaments.

5. Roll-a-score

Have golfers roll a set of dice and give them the option to replace any score from the event with whatever they rolled.

6. Single Club hole

Participants play with the same club for the entire hole. They could choose a card, spin a wheel, roll dice, or other method to determine which club they play with. 

Pro Tip: Consider limiting clubs to those that would present the most challenge across the hole, such as the driver, wedge, or putter.

7. Wrong Hand Challenge

Participants play the entire hole “wrong-handed”, i.e. with their non-dominant hand. You may need to have clubs available in case no one in a group has left-handed or right-handed clubs. 
Pro Tip: Give teams the option to pay a fee to play the hole normally.

8. Scavenger Hunt

Place items around the course (these could be related to your mission in some way or just for fun). Participating teams get a list of the items to hunt for and take a picture of them once found. Teams that find every item could earn a prize or the chance to better their score.

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9. Club Game

Teams are given the chance to purchase a certain number of club lengths to move their ball closer to the hole without taking an additional stroke.
Pro Tip: Have a volunteer stationed on the tee box and another one near the green to sell club lengths. Choose an especially challenging hole to make the purchase more appealing.

10. Poker Hand

Teams draw a card on each of five designated holes to make up a poker hand. The team with the best hand at the end of the round wins a prize or you can offer prizes for specific hands (i.e. three of a kind wins a gift card to the pro shop).

11. Speed Hole

See which team can play the entire hole—from tee shot to sinking a putt—the fastest. You’ll need a volunteer to serve as the timer. The team that logs the fastest time wins a prize.

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12. Trivia hole

Station a volunteer on the tee box to ask golfers trivia questions before they tee off to win a prize or move to closer tees.
Pro Tip: Relate the questions to your nonprofit’s mission to help connect golfers to your cause.

13. Shot Clock Hole

The entire team must tee off within a certain amount of time or must take a penalty stroke. Set up a large countdown timer or have a volunteer count out loud.
Pro Tip: Sell extra increments of time to take the time pressure off.

14. Ball Toss or Kick

Great for a booster club or team! Instead of hitting a golf ball off of a tee for their tee shot, golfers throw a football, baseball, softball, tennis ball, or other ball and play from there. Alternatively, they could kick a football or soccer ball for their drive.
Pro Tip: Have a local sports figure (high school, college, or even professional) run the game. For an extra fee, they can make the throw or kick.

American soccer legend Clint Dempsey kicks a soccer ball for his tee shot at a golf event benefiting Team Red, White & Blue.

15. Closest to the…

A spin on the classic closest to the pin contest, this game can be customized to your event. Determine an object either placed or naturally occurring—anything from a prize like a Yeti Cooler or golf bag, distinct tree (or other feature on the course), or an item related to a sponsor (one GolfStatus client places a rubber chicken on a hole, and the game is sponsored by a chicken company). The team that gets the closest to the object wins a prize (or wins the prize they were hitting at).

16. Speed Putting

Golfers try to make as many putts from one location in a certain amount of time as possible to win a prize. 
Pro Tip: Run multiple rounds of the contest, moving the ball further away from the hole.

17. Sitting Drive Challenge

Golfers take their tee shot while sitting on a chair. Offer the choice to pay a fee to opt out of the challenge.

18. Ball Swap

Golfers play the hole like normal until they reach the green, where they mark their spot and play the rest of the hole with a racquet ball or ping pong ball.

19. Blind Putt

Golfers wear sleep shades or blindfolds when they putt and have to rely on verbal cues from their team to try to make the shot.

20. Alternative Putter

Golfers putt using objects other than their putter, like a croquet mallet, hockey stick, or baseball bat. This could be on the practice green as a separate contest or as part of a specific hole. 
Pro Tip: Pick putting objects that help golfers understand what your nonprofit does. For example, Habitat for Humanity of Columbus, which helps provide affordable housing and homeowner education, had a game on the practice green where golfers putted with building tools, like sledgehammers and levels, instead of their putters.

Golfers at Habitat for Humanity of Columbus’s golf tournament used building tools to putt as part of a golf tournament game.

21. Caddie Auction

Teams bid on volunteer caddies to join their team. Recruit well-known locals, such as your nonprofit’s Executive Director, the mayor, coach, local news anchor or weathercaster, or influencer as caddies. 
Pro Tip: Use an online bidding software and allow teams to bid over the week leading up to the tournament so the caddies are set when event day arrives.

22. hit it & Get it

Set varying prizes up on the practice green. Golfers get the chance to putt and win a prize if they hit it.
Pro Tip: Place high-value prizes further away to up the challenge.

23. Skins Games

Skins games create mini-competitions where teams (or individuals, depending on the event’s format) compete against each other based on their score on a given hole, in addition to their overall score. Event organizers can use skins games to fundraise by setting a dollar amount for participants to buy in to compete. 
Pro Tip: Display skins results on real-time digital leaderboards to keep golfers engaged and make the skins games more competitive.

24. Dizzy Bat

Golfers take turns putting their forehead on the end of a baseball bat and spin around multiple times, making them dizzy, and then attempt to tee off.

25. Goggle Putt

Golfers wear goggles that impair their vision in some way—such as being impaired by alcohol or make everything appear upside down—and attempt to putt.

26. Bingo Bango Bongo

Players earn points for being the first on the green (bingo), closest to the pin once all balls are on the green (bango), and sinking the first putt (bongo). 
Pro Tip: Raise extra funds by selling a Bingo Bango Bongo sponsorship or encouraging donations for each point earned.

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Engaging Golf Tournament Contests

27. Hole-In-One Contest

Players take their best shot at acing a designated par-three hole (or several holes) for the chance to win an exciting prize, like cash or a golf getaway.
Pro Tip: Be sure your contest is covered by hole-in-one insurance so your nonprofit isn’t stuck footing the bill for the prize if someone gets an ace. Sell a contest sponsorship to cover the cost of the insurance to boost revenue.

28. Longest Drive Contest

Participants compete to see who can hit the ball the farthest off the tee while keeping it within the fairway on a selected hole.

29. Closest to the Pin Contest

Golfers test their accuracy and compete to see whose tee shot lands closest to the hole on a designated par-three hole.

30. Chipping Contest

Players demonstrate their short-game skills by chipping the ball as close to a target as possible, often set up near the practice green. 
Pro Tip: Boost revenue by selling mulligans specifically for shots in longest drive, closest to the pin, and chipping contests.

31. Beat the Pro Contest

Players take on a pro in a head-to-head challenge to see if they can hit their tee shot closer to the hole on a specific hole.

Golf Tournament Game Selector

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How to Choose a Golf Tournament Game for Your Event

You have endless choices when choosing games for your event, but not every game will be a hit for every tournament. It’s important to consider your tournament’s specifics when deciding which games will work best for your organization and golf tournament. Keep these factors in mind:

• Your audience. A corporate outing for employees or a more casual crowd might love a funny game like marshmallow drive or dizzy bat, but a competitive field of serious golfers might be more receptive to a skill-based challenge. You know your tournament’s audience best, so choose what fits their interests.

• Your cause. When you align games with your cause, you get double the impact—golfers get a deeper appreciation for your work and are more likely to chip in additional money. For instance, a trivia hole could include questions about your cause area or impact to help golfers better understand and connect with your work. Outlook Enrichment, a nonprofit that serves the visually impaired, uses the Blind Putt game to help golfers better understand the struggles of vision loss.

Outlook Enrichment uses sleep shades for a blind putt hole to help golfers better understand vision loss.

• Your golf facility. The host golf facility plays a role in choosing golf tournament games. An 18-hole facility is more equipped to comfortably accommodate multiple on-course games, while a smaller nine-hole or par three course might be more suitable for one or two. Check in with the golf pro to help you determine what works best.

• Your sponsors. Sponsors’ interests and business focus can also help guide your game choices. For example, if a local restaurant is sponsoring your event with the goal of attracting new diners, a Hole of Fortune with gift cards as prizes might work well. If a sponsor is up for running a game, consider giving them the freedom to choose or create a game that’s specific to their business.

Still unsure of which game best fits your golf tournament? Use the spinner below for inspiration.

Best Practices for Running Golf Tournament Games

• Leverage social media. Go live from a game, create a specific hashtag for a new game, and assign someone to share photos from each game throughout the tournament to get more people excited about participating. Use photos and videos from this year’s games to promote next year’s tournament!

• Hype it up. Ask a volunteer, a staff or board member, or recruit a local celebrity to announce or emcee a game to hype golfers up to participate (and make extra donations!). 

• Keep pace of play in mind. You don’t want teams piling up on a hole with a time-consuming game. Keep games easy to explain and quick to play to keep the round moving and golfers happy. 

• Recruit volunteers. These can be staff or board members, other volunteers, or even sponsors. Depending on the length of the round, you might want two shifts of volunteers. They need to be comfortable explaining the rules and procedures and collecting payments.

• Communicate clearly. Games can be added to your tournament at any time, well in advance or right before the event, and you can opt to have golfers pay to play when they register or on tournament day. Whichever you decide, be sure to keep golfers updated.

• Incorporate team-based challenges. Create ways for teams to compete against each other in the games. For example, if you use the marshmallow drive game, you can keep track of distance across all teams and award a prize to the overall winner.

• Use real-time leaderboards. A software solution that provides hassle-free live scoring lets you use real-time standings in your games. For example, teams that are under par at a certain game hole get a free extra wheel spin or Plinko drop, or teams that are more than a few strokes over par get an additional try at the marshmallow drive.

• Take online payments. Whether you’re selling supertickets, an all-in games package, wristbands, individual game entries, or collecting donations, collecting payments online via your event website brings in more dollars and makes post-tournament accounting easier. Post a sign with a QR code that links directly to the packages page to make it simple for golfers and your planning team, and you won’t have to keep track of cash payments.

• Keep track of who’s participating. Use wristbands or something similar to signal to the volunteers working the games on the course that those golfers have already paid to participate.

• Sell a sponsorship. There are a few ways to structure a games sponsorship for your event:

• Individual games sponsorships. Sell a sponsorship for each individual game on the course and encourage the purchasing business to run the game the day of the event. This gives them great brand exposure and ample opportunity to connect with golfers.

• Overall games sponsorship. An overall games sponsorship encompasses every game on the course. This sponsorship should sell for more than the individual game sponsorships and provide premium exposure for the sponsoring business.

• Front and back nine games sponsorships. Offer two separate games sponsorships, one for the front nine and one for the back nine.

Frequently Asked Questions about Golf Tournament Games

• What should I consider when choosing a golf game for my tournament? Think about the audience’s size and skill level, alignment with your mission, the golf facility where you’re holding the tournament, and which options give sponsors the best chance to shine.

• Can I use multiple games within a single tournament? Yes, although it’s important to understand how many games the golf course and your volunteers can reasonably accommodate.

• Do I need hole-in-one insurance for my golf tournament contest? Hole-in-one insurance is a must-have for a hole-in-one contest so your organization isn’t on the hook for the cost of any high-value prizes.

• What can I do to keep my golf course game organized while running the rest of my tournament? Use golf tournament management software to keep things organized and running smoothly, and ensure you have enough volunteers to run each game.

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About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

Nebraska Nonprofit Engages Supporters Year-Round Through Golf

partner snapshot

Kids’ Chance of Nebraska sees golf as much more than just a day on the course. It’s a way to bring people together to raise critical funds and, perhaps most importantly, introduce more people to a mission that can easily be overlooked.

The Nebraska chapter shares a mission with the national Kids’ Chance community: to provide scholarships and support to the children of workers who have been killed or seriously injured in workplace accidents. While workers’ compensation provides some support, it often doesn’t cover everything a family needs, especially the cost of higher education.

Kids’ Chance of Nebraska relies on golf to raise funds for scholarship and spread the word about its mission.

The organization finds children who qualify and connects them with scholarship opportunities and support throughout their education. “A lot of kids don’t realize they qualify for this support,” says Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President.

Golf plays an important role in making that support a reality. What started as a small tournament with just a handful of golfers has grown into an annual event drawing more than 130 golfers, while a second golf fundraiser—a TopGolf event—gives Kids’ Chance of Nebraska another opportunity to engage its network.

the challenge

When Shawn first started looking for a fundraising option more than a decade ago, golf seemed like a natural solution. “I needed a fundraiser, and I like to golf,” he says. The golf outing quickly became the organization’s major fundraiser of the year.

But as the tournament grew, so did the administrative work behind it. Participants received information about the event by mail, filled out paper forms or PDFs, and sent in checks. Shawn had to track payments, follow up with people who hadn’t paid, and maintain spreadsheets to try to keep everything organized. “I had to go collect checks at the P.O. box, keep track of who had paid, and chase people down on the day of the tournament,” Shawn says.

There was also the added administrative work that comes with a major fundraising event—selling and managing sponsorships, coordinating teams and pairings, reconciling income and expenses. For an organization with a largely volunteer-run board, that workload quickly became a barrier for growth.

And because the goal of the golf event is broader than raising money, the organization saw an opportunity to expand beyond its traditional tournament to add a second fundraiser to engage more people—a spring TopGolf event. But a second event meant additional work, and they needed a solution to streamline planning for both events.

The 18-hole golf tournament has grown from a handful of golfers in its first year to regularly attracting more than 150.

the solution

GolfStatus has helped make managing both events easier. After being introduced to GolfStatus through a connection at Dormie Network Foundation, Kids’ Chance of Nebraska moved its tournament into the digital age.

Simplifying Logistics

Online registration made an immediate, significant difference. Instead of relying on the PDFs, checks, and spreadsheets, golfers register and pay online, without any manual processing. “It’s a piece of cake,” Shawn says. “It made my job a lot easier.”

The platform is used to manage teams, pairings, and sponsorships. Shawn says he appreciates being able to see at a glance who has registered and can organize participants as the event takes shape.

The event website has also become an important part of the tournaments, giving participants a clean, easy-to-use hub for registration and event information. Shawn includes the site’s link in all promotional materials, and golfers and sponsors take it from there.

Kids’ Chance of Nebraska uses event websites powered by GolfStatus for both its 18-hole tournament and TopGolf event.

For a volunteer-led organization, these efficiencies quickly added up. Instead of spending time tracking down payments or maintaining spreadsheets, the planning team can shift their focus to the things that make the event even more successful: recruiting sponsors, securing auction donations and raffle prizes, promoting the tournament, and connecting participants with the Kids’ Chance mission.

Improved Sponsorships & Relationships

GolfStatus helped Kids’ Chance of Nebraska offer new, lucrative sponsorships for its 18-hole tournament, including a hole-in-one contest sponsorship, pin flag sponsorship, and the exclusive Technology Sponsorship. These created new ways for businesses to support the event.

Their sponsorship strategy for both events is rooted in relationships, with most sponsors returning year after year. The sponsor pool includes businesses connected to the workers’ compensation industry, such as defense attorneys and insurance agencies that work with cases, plus other local businesses and vendors.

Some sponsors choose to have an active role in the golf tournament with a game or display set up on a tee box.

Shawn says some sponsors simply want to support the mission, while others want to be more actively involved at the event by hosting a hole and interacting with golfers. Sponsors play a major part in creating events that feel like true community gatherings, rather than just a fundraiser.

And with both golf events, organizers keep the focus on creating an enjoyable experience that people look forward to every year.

The results

Kids’ Chance of Nebraska’s golf fundraising efforts have come a long way from its humble beginnings. Today, the organization’s flagship 18-hole tournament attracts close to 150 golfers and drives $30,000 in revenue, while the TopGolf event draws 70+ people and $10,000 in fundraising.

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“We used to want to cover just one scholarship from the golf event, but now we’re able to cover three times that or even more.”

— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

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One Mission, Two Golf Events

Kids’ Chance of Nebraska’s two distinct golf events engage supporters throughout the year. The traditional tournament, held in September at Iron Horse Golf Club in Ashland, Nebraska, brings together many of the organization’s longtime supporters and has become a familiar tradition for participants, many of whom come back year after year. The tournament incorporates a silent auction and a raffle drawing.

The spring TopGolf event offers a format that appeals to a broader audience of non-golfers, spouses, and guests. It replaced a bowling fundraiser, with Shawn explaining, “The TopGolf event appealed more.”

Not everyone spends the evening hitting golf balls. “Half of the people don’t go to their bay,” Shawn says. “They just network, which is half the value.”

The TopGolf event features 20 bays, with opportunities for bay sponsorships, as well as food, beverage, signage, and video sponsorships. They also do a 50/50 raffle for a new putter.

The TopGolf event draws non-golfers and guests to network and learn more about Kids’ Chance of Nebraska.

More Than the Numbers

The fundraising numbers only tell part of the story. Yes, the events provide funding for Kids’ Chance of Nebraska’s operating needs and scholarships for students whose families have been affected by workplace accidents, but they also reach people who may not know their work exists.

That mission-building component has become increasingly important as the tournaments have grown, creating a broader community of supporters around the organization. In particular, the TopGolf event has helped reach people outside the nonprofit’s traditional industry audience.

In 2025, Kids’ Chance of Nebraska awarded 14 scholarships. The impact of these scholarships is beginning to come full circle as former scholarship recipients have graduated from college and gone on to serve on the organization’s board. “Watching them get their scholarships and then seeing them come back on the board—it’s really a full circle moment,” says Shawn.

Lessons Learned

Shawn’s goals for the golf events are simple—give people an event they look forward to, raise money, make it easy to participate, and share the mission. GolfStatus has helped make that easier.

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“Go to GolfStatus. There are lots of apps out there, but the packages and extras with GolfStatus make it easy for us. It’s a no-brainer for me.”

— Shawn Willis, Kids’ Chance of Nebraska Board Treasurer and Past President

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As both tournaments continue to grow, Shawn plans to keep working with GolfStatus. “GolfStatus has been great, and everyone is easy to work with,” he says.

Shawn’s advice to other tournament planners? It’s key to start planning early, but to be patient. “In our experience, most people sign up in the few weeks ahead of the tournament.” He also says it’s important to stay connected with past participants, making sure they receive event communications and know that they’re invited back.

Above all, Shawn says Kids’ Chance of Nebraska’s golf events give supporters a reason to get together and the organization another opportunity to tell its story.

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Golf for Good With GolfStatus

Kids’ Chance of Nebraska was able to use GolfStatus at no upfront cost, with a free event website, access to the software’s tournament management and fundraising tools, and support from the in-house team. Anyone can get started at no upfront cost—click below to book a meeting with our team of golf fundraising pros to learn more or explore the software on your own!

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by Jen Wemhoff, Communications Manager at GolfStatus

Corporate fundraising presents a valuable opportunity for nonprofits and businesses to make a meaningful impact on their communities. For nonprofits, it means additional funding, resources, and greater visibility. For businesses, raising money for charity as a third party boosts brand reputation, engages employees, and fosters connections with new audiences.

Whether you’re a nonprofit looking to secure corporate support or a company looking to give back, these key strategies and fundraising ideas will help you maximize your impact.

Skip to:

• Corporate Fundraising FAQ

• Top Corporate Fundraising Idea: Charity Golf Tournament

• Event-Based Corporate Fundraising Ideas

• Workplace Giving & Employee Engagement Fundraising Ideas

• Community-Focused Fundraising Ideas

• Virtual Fundraising Ideas

• Seasonal Corporate Fundraising Ideas

Corporate Fundraising FAQ

What is Corporate Fundraising?

Corporate fundraising is any effort where a business raises money or resources to support a nonprofit or charitable cause. It can take many forms, and the right approach depends on the company’s size, culture, budget, priorities, and goals. Some companies focus their corporate fundraising efforts on increasing employee engagement and strengthening community relationships, while others prioritize charitable impact and enhancing brand visibility.

What Are the Benefits of Corporate Fundraising?

For Corporate Entities

• Reputation boost. Corporate giving enhances your social responsibility profile, enhancing and strengthening your brand and reputation.

• Introduction to new audiences and customers. Supporting a nonprofit can help businesses engage with new customers. For instance, fundraising events that attract higher-net-worth individuals—like charity golf tournaments—help businesses attract valuable clientele.

• Improved employee engagement. Giving back can boost employee satisfaction and engagement, foster connections between teams, and improve team building.

• Diverse giving opportunities. There are multiple ways companies can support charitable causes, including in-kind donations, monetary sponsorships, cause marketing campaigns, and more.

For Nonprofits

• Increased funding and financial stability. Corporate sponsorships and donations create a reliable funding source for nonprofits.

• Expanded audience and brand awareness. Corporate partnerships introduce nonprofit causes to new audiences and raise awareness about important issues.

• Access to valuable resources and expertise. Corporate partners may provide helpful resources like in-kind donations or skilled volunteers, along with industry expertise.

• Long-term strategic partnerships. These collaborations provide ongoing support for sustained impact.

• Increased credibility and public trust. Aligning with respectable brands or well-known businesses helps build trust among the community and with donors.

Corporate partnerships have a number of benefits for businesses and noprofits.

What Are the Top Corporate Fundraising Best Practices?

For all parties to maximize the impact of charitable partnerships, the following best practices should be considered:

Nonprofits

• Educate partners on any other corporate giving opportunities that may exist to further maximize their charitable efforts, such as matching gifts, volunteer grants, or payroll giving.

• Mobilize your donor network to spread the word about your corporate partner’s contributions, share information about the upcoming fundraising event, and encourage participation.

• Set goals that are both ambitious and realistic, based on past fundraising efforts, successes, and lessons learned.

Businesses & Third-Party Fundraisers

• Be transparent about the scope of your support and involvement in the fundraising event.

• Align fundraising events with your company’s mission, brand, and audience.

• Collaborate with the nonprofit to create compelling event promotional materials, such as a compelling event website with storytelling, visuals, and many opportunities and tiers for involvement.

Both Parties

• Work with partners that share your goals and values for the best possible outcomes for everyone involved.

• Choose the right event that will appeal to each organization’s audiences.

• Follow up after the event to reflect on its success, demonstrate its impact, and express gratitude.

• Create an event plan that details event tasks, assignments, and timelines.

• Outline a budget so both parties are on the same page.

• Use purpose-built tech to effectively and efficiently streamline planning and event management. For example, if you choose a charity golf tournament, choose a solution built specifically for golf, like GolfStatus.

The Top Corporate Fundraising Idea: Charity Golf Tournament

What Is a Charity Golf Tournament?

A charity golf tournament is a premier fundraising event that offers numerous benefits for the host company and benefiting nonprofit. Golf events bring people together like no other event can, combining philanthropy with networking, camaraderie, and an activity people genuinely enjoy. Golfers pay a registration fee to participate as an individual or a team and businesses purchase sponsorships to support the cause.

Charity golf tournaments bring people together to raise money, make connections, and strengthen relationships.

Why Is a Charity Golf Tournament the Best Corporate Fundraising Idea?

• Golf events have high revenue potential. Player registrations, sponsorships, and add-ons such as contests, on-course games, mulligan sales, auctions, and raffles drive revenue.

• Golf tournaments appeal to sponsors. Golf events provide excellent branding and exposure opportunities for businesses of all types, plus access to an audience that can’t be found with any other event.

• Golf events attract decision-makers. Golf attracts corporate executives and higher-than-average net-worth individuals. 90% of Fortune 500 CEOs are golfers, and one in three golfers are in top-level management.

• Golf is more popular and inclusive than ever. Golf continues to see record popularity, attracting new audiences of beginners, women, and young adults.

• Golf builds relationships. Because the focus of the event is on an enjoyable activity, it’s easy for donors and sponsors to build relationships and positive memories that keep them coming back year after year.

• Golf events strengthen community engagement. Golf events planned by a third-party corporate partner deepen community ties and engagement.

• Golf tournaments are customizable. Choose the golf facility, format, and competition level that best suits your combined audiences.

• There are multiple opportunities for support. Golf tournaments offer a plethora of opportunities to support a nonprofit partner—monetary sponsorships, employee volunteering, in-kind donations, and more.

Tips for Launching a Charity Golf Tournament

With the right strategy and tools in place, it’s easier than ever to plan and execute a successful charity golf tournament. Follow these tips:

• Use an event website. A dedicated golf tournament website with online registration makes promotion, registration, sponsor onboarding and exposure, sharing information about your cause, and communication with supporters simple and efficient.

• Offer sponsorship packages at varying price points. This best practice allows businesses with different budget capabilities to support your tournament. High-end exposure, like a pin flag sponsorship, should be sold at a premium,

• Maximize additional fundraising. Incorporate tournament components such as mulligan sales, raffle tickets, auctions, on-course games, and hole-in-one contests to boost fundraising outcomes.

• Enlist volunteer help. Work to engage volunteers from both the corporate partner and nonprofit to help in tournament prep and day-of execution.

Most importantly, use a golf-specific event management platform. Golf tournaments come with a unique set of details that must be handled, including handicaps, hole assignments, team pairings, flighting, and scoring. Standard ticketing software and nonprofit CRMs simply aren’t built to handle this level of specificity without requiring time-consuming workarounds.

GolfStatus’ golf event management software addresses the golf specifics and has baked-in tools to save organizers time and opportunities to raise more money:

• Event websites with online registration, secure payment processing, broad digital sponsor exposure, the ability to collect donations, and more.

• Robust reporting and data management in one easily-accessible web-based platform.

• A user-friendly back end where team members can collaborate, manage payments, track team and sponsorship sales, make hole assignments, and more.

• Reliable live scoring that engages golfers throughout the tournament and makes the tournament more fun.

• Exclusive sponsorships and add-ons to raise thousands more dollars.

• A responsive, in-house client success team comprised of PGA Professionals and fundraising specialists.

For third party fundraisers like corporate entities, GolfStatus can essentially be the bank for the golf event. GolfStatus makes it simple to collect and hold funds that can be paid out directly to the nonprofit after the tournament concludes.

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Other Event-Based Corporate Fundraising Ideas

2. Corporate gala or charity ball

3. Trivia night

4. Charity game night

5. Wine and dine fundraiser

6. Benefit concert (could also accompany your charity golf tournament)

7. Networking event or conference

8. Executive challenges (like dunk tanks or pie-in-the-face challenges)

9. Giving days

10. Corporate field day

11. Charity bowling tournament

12. Corporate cook-off

13. Art auction featuring employee or local artist works

14. Charity fashion show highlighting local boutiques

15. Escape room challenge

16. Corporate talent show and dinner

17. Pancake breakfast fundraiser before the workday begins

18. Charity poker or casino night

19. Community outdoor movie night

20. Murder mystery dinner party

21. Charity cornhole tournament

22. Paint and sip fundraising event

23. Mini-golf tournament

24. Charity obstacle course race/field day

25. Bingo night fundraiser

Workplace Giving & Employee Engagement Fundraising Ideas

26. Donation matching

27. Payroll giving

28. Company-wide donation challenge

29. Internal company charity raffle

30. Company silent auction

31. Cause-related product sales

32. Peer-to-peer company-wide fundraising competition

33. Office bake sale

34. "Dress down" or casual dress days in exchange for a donation

35. Paid volunteer time off (VTO) campaigns tied to a financial match

36. CEO/Executive "jail" (employees donate to bail them out)

37. Lunch and learn sessions with a nonprofit guest speaker (catered lunch with suggested donation)

38. Office pet photo contest with voting via entry fees

39. Parking spot auction

40. Employee skill auction (e.g., bid on lessons for employees with niche skills, like guitar lessons or baking)

41. Spare change collection jars in the breakroom

42. Department vs. department penny wars

43. Used book or media sale at the office

44. Coffee cart sale (all coffee purchases are used as donations to a charity)

45. Company recipe book sales featuring employee submissions

Companies can further the impact of their charity golf tournament by holding an accompanying donation drive.

Community-Focused Fundraising Ideas

46. Charity car wash

47. Restaurant fundraising night

48. Food or in-kind item drive

49. Charity run

50. Community festival for charity

51. Charity dog wash or pet grooming event

52. Company-wide garage/yard sale

53. Community tree planting or park clean-up sponsorship

54. Local artisan craft fair with a portion of proceeds donated

55. Charity bike ride or cyclathon

56. Community scavenger hunt with local business sponsors

57. E-waste recycling drive (partnering with a local recycling firm)

58. Local business coupon book sales

59. Bottle and can recycling drive

Virtual Fundraising Ideas

60. Online fundraising gamification or rewards-based campaigns

61. Social media challenges

62. Crowdfunding campaigns

63. Livestream fundraising event

64. Virtual 5K or step challenge

65. Online cooking class hosted by a local chef

66. Virtual trivia or bingo hosted via Zoom

67. E-sports or video game tournament

68. Online peer-to-peer walkathon

69. Corporate branded merch sale

Seasonal Corporate Fundraising Ideas

70. Halloween costume contest

71. Valentine's candy-gram fundraiser

72. Holiday gift drive

73. Summer corporate BBQ fundraiser

74. Ugly holiday sweater contest with entry fees

75. Spring cleaning office garage sale

76. Pumpkin carving or decorating contest

77. Holiday wrapping paper service (executives wrap gifts for staff donations)

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Final Thoughts

Corporate fundraising strengthens communities, builds partnerships, and makes a lasting impact. Whether you’re hosting a charity golf tournament or launching another fundraising campaign, the right tools and strategies help ensure success.

GolfStatus simplifies golf event planning and management while maximizing fundraising potential. Click below to learn more!

Start Planning a Corporate Golf Event With GolfStatus!

Click Here to Get Started With a Free Event Website

About the Author

Jen Wemhoff - Communications Manager at GolfStatus

Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.

Most people register for a charity golf tournament because someone invited them to play. They may know someone who has a connection to your organization, but don’t know a thing about your mission or work.

Tournament day is the first meaningful interaction many participants have with your organization, presenting a huge opportunity for nonprofits to raise awareness and connect with potential donors. Thoughtfully planned mission moments help transform a fun day on the course into an experience with purpose.

Mission moments don’t have to be lengthy presentations or emotional speeches. They can be small, intentional touchpoints that remind golfers why they’re there and how they’re making a difference. While they’ll certainly remember the golf, food, contests, and prizes, they’ll also remember how the day made them feel. Mission moments create stronger emotional connections, inspire generosity, and even help turn first-time participants into long-term supporters.

Here are 10 mission moments to incorporate into your next charity golf tournament.

1. Let Your Mission Shine on Your Event Website

Your golf tournament’s website often serves as a golfer’s first introduction to your organization, so don’t make it all about registration. Instead of just listing the event’s details, answer the question every participant is asking: What difference will my registration make?

Use the site to introduce your mission with compelling photos, videos, impact statistics, and beneficiary stories. Help visitors understand what you do, who you serve, why your work matters, and what tournament proceeds will do. Even a short impact video or photo gallery can create an emotional connection before golfers ever arrive at the golf course.

Your event website is often the first interaction a new supporter has with your organization, so help them understand what your tournament is raising money for.

2. Open the Tournament with an Impact Story

Few mission moments are as memorable as hearing directly from someone whose life has been changed by your organization. Invite a beneficiary, volunteer, family member, client, or community partner to share a brief story during the welcome remarks. Alternatively, or in addition, invite a speaker to share their story at the luncheon, awards ceremony, or banquet.

For example, Riverside Ranch, a therapeutic horse riding program, invites parents of riders to speak at their golf tournament’s luncheon and share what the Ranch meant to their family.

Personal stories like this help golfers connect faces to fundraising dollars, and remind participants that the event is about much more than birdies and mulligans. Keep it conversational and authentic rather than overly scripted, and aim for five minutes or less—long enough to inspire, but short enough to keep the energy high.

3. Put Your Mission on Display on the Course

The golf course itself offers dozens of opportunities to reinforce your mission. Place mission-focused signage in high-traffic areas like registration, driving range, putting green, and inside the clubhouse (near the bar or front door are good choices). Share:

• Impact statistics

• Success stories

• Photos of the people or communities you serve

• Quotes or testimonials from beneficiaries

• Milestones your organization has achieved

Rather than using every sign for sponsorship recognition, dedicate a few to reminding golfers what they’re helping make possible. Add QR codes that link to your event website’s donation page, volunteer opportunities, or a short impact video as a call to action.

Putt Putt Fore Puppies adds information about adoptable pets to its hole signs to add a connection to the event’s mission and beneficiary.

4. Include a Mission-Focused Gift Bag Item

Player gift bags don’t have to be filled exclusively with sponsor swag. Include one meaningful piece in swag bags or on golf carts that tells your organization’s story. This could be anything from a one-page flyer or brochure with photos and outcomes to an annual report summary or beneficiary success story. If your golf facility has carts with video capabilities, inquire about showing a video or photo slideshow on the screens.

The goal isn’t to overwhelm golfers with information, but to provide a memorable takeaway they can read during downtime or take home after the event. Be sure to include a QR code on any printed materials with a direct link to the donation page of your event website, where golfers can donate right from their phones.

5. Introduce Golfers to the People Behind the Mission

Whenever possible and appropriate, invite the people connected to your mission to participate in the event. Personal connections are incredibly powerful, so provide opportunities for them to engage with golfers and sponsors throughout the day.

For example, if your golf tournament benefits a school, teachers, or administrators could greet golfers as they arrive or even be added to teams. A pet rescue organization could have adoptable pets at the golf course and hold an accompanying adoption drive. Or, your nonprofit’s staff members could run an on-course game or contest to interact with golfers throughout the round.

These types of simple interactions often leave lasting impressions and create authentic conversations that no brochure can replicate.

6. Make Downtime Meaningful

Every golf tournament includes natural pauses and waiting—to check in, on the tee box, for a turn on the driving range, for meals, or for final results to be announced. Rather than viewing these as empty moments, use them to deepen engagement with a captive audience.

• Ask your organization’s staff, board members, beneficiaries, or volunteers to mingle with golfers and chat about your mission while they wait.

• Strategically station people on various tee boxes throughout the golf course (perhaps on a par five that typically gets backed up) to talk with golfers and answer questions.

• Display a looping impact video in the clubhouse that golfers can watch while they wait for a drink or dinner.

• Intersperse photo displays that showcase your programs throughout the year among silent auction items or raffle prizes.

These quieter moments during the golf event can lead to meaningful conversations that build new and lasting donor relationships.

Ask staff, board members, beneficiaries, or volunteers to interact with golfers during the golf tournament’s downtime. Chat about your mission, invite them to ask questions, and share stories while they wait.

7. Create an Interactive Mission Experience

Whenever possible and practical, give golfers the chance to experience or see your mission in action instead of simply hearing about it. Interactive experiences create memorable moments that drive home what your organization does and why you do it. These experiences are also good opportunities to involve non-golfers in the event.

Some examples:

• An animal rescue hosts an adoption event alongside the golf tournament.

• A food bank organizes a mini-meal packing activity before play.

• A nonprofit arts organization showcases artwork created by local artists or teaches a painting class.

• A corporate tournament hosts a blanket-tying activity for non-golfers and guests during the round.

8. Share Digital Mission Moments Throughout the Day

If your golf tournament management platform includes a mobile app, use push notifications to share timely mission moments throughout the event. These notifications should be brief, positive, action-oriented, and strategically timed not to interrupt the golfer’s experience. For instance:

• “So far, we’ve raised enough money to provide 500 meals to local families.”

• “Meet today’s featured beneficiary, Name, during lunch!”

• “Help us get to our goal to raise $25,000—we only need $5,000 more! Donate here.”

• “Adoptable pets are in the clubhouse! Meet your new family member after your round.”

Include a link back to your event website, particularly if the message includes a call to action to donate.

9. Honor the People Behind the Cause

Many charity golf tournaments exist because someone wanted to honor a loved one, celebrate survivors, or remember an individual whose story inspired the event. Connect golfers to your mission by creating a dedicated space that recognizes those people.

Display photos, handwritten notes, memorial boards, or tribute signs that explain why the tournament matters. Invite participants to write messages of encouragement or remembrance. These types of displays become natural gathering places and often spark meaningful conversations among golfers who may have personal connections to your cause.

For instance, the Pat Neal Memorial Golf Tournament raises money for brain cancer research in honor of the tournament’s namesake, Pat Neal. A photo of Pat was placed on the course, and golfers were encouraged to sign the photo as a keepsake for Pat’s family. Another example is Project Purple, which includes a hall of fame induction at the tournament’s post-round dinner as a special moment of honor and recognition for individuals who have battled pancreatic cancer. Inductees or their families receive a purple jacket, and their picture hangs in the organization’s offices as a reminder of their fight against the disease.

Project Purple includes a hall of fame induction its golf fundraiser’s banquet to honor individuals who have battled pancreatic cancer.

10. End with a Clear Call to Continue the Mission

The end of the tournament is just the beginning of your relationship with participants. Before they leave, provide them with easy next steps to stay involved and support your mission:

• Set up a donation station where golfers can make a gift before they walk out the door

• Offer the chance to volunteer at an upcoming event or other opportunity

• Have a pop-up shop that sells branded merchandise or products

• Share links to sign up for your newsletter and follow you on social media

• Offer an early-bird rate for golfers to register for next year’s golf tournament

Missions moments are the most effective when they don’t simply inspire people, but encourage action while enthusiasm is still high.

Final Thoughts

Creating memorable mission moments doesn’t make your tournament longer or more complicated. Effective moments intentionally weave your organization’s impact throughout the participant experience.

Technology makes this easier than ever. Your event website, mobile app, signage, online donation tools, email communications, and fundraising platform all work together to help tell your story before, during, and after tournament day.

Golfers that understand the impact of the tournament are more likely to become repeat players, loyal donors, enthusiastic volunteers, and passionate advocates for your organization. The golf tournament may only last a day, but the relationships it creates can help support your mission for years to come.

Your Best Golf Event Starts With the Best Tech—at No Upfront Cost!

Book a Meeting with GolfStatus to Get Started

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Why the Class 2 Gathering Starts With a Charity Golf Tournament that Raises $100k to Benefit the Boys & Girls Club of the Prairie Band Potawatomi Nation

partner snapshot

After nearly three decades with Prairie Band Casino and Resort in Mayetta, Kansas, Ashley Bergquist knows charity golf tournaments inside and out. As Promotions, Events, and Entertainment Manager, she’s managed countless golf events at the casino’s golf facility, Firekeeper Golf Course, from VIP outings to charity tournaments.

Today, Ashley also serves on the board of the Boys and Girls Club of the Prairie Band Potawatomi Nation, giving her a unique perspective on both the operational and charitable sides of golf fundraising events. And that experience has helped shape one of the most unique tournaments in the tribal gaming industry.

The Class 2 Gathering raises funds to support the Boys and Girls Club of the Potawatomi Nation.

Class 2 Gathering

The standalone Boys and Girls Club event became part of the Class 2 Gathering (C2G), a nationwide gaming conference, held at Prairie Band Casino & Resort. The result is a golf tournament that brings together casino operators, vendors, exhibitors, and sponsors from the community and across the country—all while raising funds for local Boys and Girls Club programs.

The strategy has proven to be a win for everyone involved. The tournament serves as the kickoff to the conference, giving attendees the chance to network on the course before moving into educational conference sessions. The tournament concludes with a combined launch party and awards celebration featuring raffles, a silent auction, food trucks, sponsor recognition, and additional fundraising.

“It’s really a two-for-one opportunity,” Ashley says. “By combining the conference and the tournament, we’re able to bring people together who might not have attended the golf event otherwise.”

the challenge

Before combining with C2G, the Boys and Girls Club held its own charity golf outing. And like many nonprofit golf fundraisers, much of the administrative work was done manually.

Registrations came in through phone calls and invoices, and credit card payments had to be processed individually. Team rosters lived in static spreadsheets, and any changes required updating multiple documents. Tournament materials, like scorecards, signage, and player lists, had to be recreated with every last-minute change.

Ashley says that because of these manual processes, the tournament could really only be managed by one person. “Otherwise, there were too many chances for things to get mixed up.” When the event was paired with the national C2G conference, those manual processes became even more of a challenge.

The tournament’s audience was different than a traditional community fundraiser. Instead of recruiting local golfers, Ashley needed to coordinate:

• Casino operators from across the country

• Tribal gaming vendors and suppliers

• Conference exhibitors

• National sponsors

• Local business partners

Many participants had to travel to attend, so final player names weren’t confirmed until the week of or even the day before the tournament. That meant materials needed to stay flexible.

What’s more, Ashley wanted the event to deliver an experience worthy of the investment people were making to attend. Every detail matters, from the registration experience and pace of play to sponsor recognition and the post-round celebration. “We’re not trying to be the biggest tournament out there,” Ashley says. “We’re trying to be the tournament that people want to come back to.”

the solution

When C2G assumed responsibility for the annual tournament, Ashley was introduced to GolfStatus by the Firekeeper Golf Course’s general manager. The timing couldn’t have been better.

Instead of juggling spreadsheets and manually collecting payments, the tournament could move to one centralized platform where registration, player management, sponsorships, scoring, and administration all worked together.

An event website eliminated manual registration processes and made it easy to manage teams and sponsors.

The results

Fundraising Outcomes

The combination of thoughtful planning, a built-in conference audience, and streamlined tournament management has helped the event build momentum each year. The fundraiser generated more than $129,000 for the Boys and Girls Club of the Prairie Band Potawatomi Nation, which helps fund:

• Educational opportunities

• Youth trips and enrichment activities

• Scholarships and tuition assistance

• Facility improvements

• Updated equipment and resources

• General operating support that helps local children thrive

Immediate Value

Ashley immediately saw the value in GolfStatus. “Why wouldn’t I use this?” she says. Golfers register and pay online, and update teammates as plans change. “The platform is easy to use. I send the website to people, and they take it from there. I don’t have to take time to enter information.”

For Ashley, one of the biggest advantages isn’t just online registration—it’s flexibility. “If something changes the day of the tournament, it’s easy to reprint signs, alpha lists, scorecards, everything.” Instead of needing to recreate tournament materials manually, the information already exists inside the platform. “It saves so much time, I can literally just click print,” Ashley says.

Each GolfStatus client works directly with a dedicated Client Success Representative and has access to a Fundraising Specialist and live support seven days a week.

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“It’s just so easy. The people are great to work with, they understand golf tournaments, and they can give advice because they’ve actually done it.”

— Ashley Bergquist, Promotions, Events, and Entertainment Manager at Prairie Band Casino & Resort

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Sponsor Opportunities & Management

Thoughtful sponsor recruitment has helped the tournament continue to grow. Rather than cold-calling prospective sponsors, Ashley begins with businesses already participating in the conference. Exhibitors, sponsors, vendors, and longtime business partners become natural prospects because they’re already planning to attend.

Timing also matters. Ashley intentionally releases the event’s sponsorship offerings before companies finalize annual budgets. “By getting sponsorship information to businesses early, they can plan and budget for the tournament ahead of time, giving them a much better chance of securing approval and participating,” Ashley says. This strategy has helped secure significant sponsor commitments, including a five-year title sponsorship from a local Pepsi distributor.

Releasing sponsorship offerings as early as possible has helped the tournament secure sponsor commitments.

GolfStatus simplified sponsor management and elevated the sponsorship offerings with its exclusive Technology Sponsorship, plus a pin flag sponsorship and hole-in-one contest sponsorship.

Custom pin flags are not only used on the course, but also as sponsor recognition pieces. The tournament presents each hole sponsor with a pin flag following the event. Sponsors attending the awards celebration receive theirs in person, while those unable to attend receive their flag in the mail. “Pin flags are a great keepsake!” Ashley says. “I have one hanging on my office wall.”

A Memorable Experience

While many fundraising tournaments focus on maximizing the number of golfers, C2G intentionally limits the field to 144 golfers to create a premium experience. “We could probably squeeze in more golfers, but we’d rather have a great pace of play and have people leave saying it was the most fun tournament they played all year.”

This philosophy has helped the tournament become a highlight of the annual C2G conference. Every player receives high-end gifts, including items like premium sunglasses, Bluetooth speakers, and other golf accessories, plus casino free play and gift cards. Ashley says that in her experience, practical gifts outperform novelty items. “When people actually use your player gifts during other tournaments, it’s free advertising for your event.”

Custom pin flags help elevate the tournament experience for golfers and sponsors.

Fundraising & Engagement

One of the biggest successes has been expanding fundraising opportunities beyond the golf course itself. Because the tournament flows directly into the conference kickoff celebration, participants who only attend the conference still become part of the fundraising experience.

Throughout the evening, attendees purchase raffle tickets, participate in the silent auction, and celebrate tournament winners together. That broader audience of conference attendees creates new fundraising streams and supporters that simply didn’t exist when the tournament stood on its own.

On the course, Ashley looks for engaging activities that everyone can enjoy, including:

• Four hole-in-one contest holes

• A golf ball cannon, which is included in registration

• Closest to the pin competition

• A second-shot hole-in-one challenge hosted by a Charity Golf International professional long-driver (which generated $2,500 for the Boys and Girls Club)

One of Ashley’s goals is to keep golfers there for the post-round celebration. Many tournaments lose attendees immediately after golf ends, but Ashley has built an experience worth sticking around for, with food, drinks, entertainment, and fundraising.

The result? An event that feels less like waiting for scores and more like the official kickoff to the conference and celebration of the golf tournament.

The post-golf celebration and Class 2 Gathering kickoff features performances from members of the Potawatomi Nation.

Advice to Other Casino Operators

For casinos considering launching their own charitable golf tournament or adding one to an existing conference or other event, Ashley offers one simple piece of advice: Play in other tournaments first.

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“Go experience them as a golfer. Figure out what you like and don’t like, then build the tournament you’d want to play.”

— Ashley Bergquist, Promotions, Events, and Entertainment Manager at Prairie Band Casino & Resort

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She also encourages casinos to recognize the unique inherent advantages they have, which naturally support a successful fundraising event:

• Championship golf courses

• Experienced hospitality teams

• Food and beverage options

• Entertainment

• Established vendor relationships

Beyond raising money, a charity golf tournament showcases the property’s amenities, strengthens relationships with vendors and partners, and creates meaningful support for important community organizations. For C2G, that means investing in the next generation through the Boys and Girls Club.

With GolfStatus helping simplify tournament operations, Ashley can spend less time managing spreadsheets and more time creating the experience golfers look forward to every year.

As C2G and the tournament continue to grow, the focus remains the same: offer an exceptional experience, foster relationships across the gaming industry, and generate meaningful support for local youth—one great round of golf at a time.

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Boost Golf Tournament Results With GolfStatus

GolfStatus works with golf tournaments of all types and sizes, from small nonprofit events to massive charity fundraisers. Its tech streamlines and simplifies registration, payment processing, player management, sponsor onboarding, scoring, and much more. The software is backed by an in-house team of golf fundraising professionals, and all tournaments have access to exclusive Fundraising Enhancers and Rewards, as well as consultations with Fundraising Specialists. Get started at no upfront cost by booking a meeting with our team.

By Jen Wemhoff, Communications Manager

If your charity golf tournament is right around the corner but your golfer numbers aren’t where you need them to be, don’t panic. With the right outreach strategy (and a little hustle), you can still drive golfer registrations to fill your field.

Here are seven last-minute marketing tips to attract golfers to your tournament.

1. Segment Your List, Then Target Messaging

Blasting the same generic email to your entire contact list is a fast way to get ignored. Instead, break your audience into segments and tailor your messaging to the interests and needs of each group.

Think about your list in groups like:

• Past golfers. These are people who played in your tournament but haven’t yet signed up. A “We miss you!” note with a specific call to action (maybe a deadline-driven discount code or special rate) can nudge them off the fence.

• Other event participants. They’ve already had a great event experience with your organization, so a “We’d love to have you at the tournament” message with a link to your golf tournament website can go a long way.

• Sponsors and partners. These folks are already invested in your mission, so ask if they have employees or clients who love golf and would benefit from a day on the golf course.

• General supporters. Your broader donor or email list may include golfers who have never played in your tournament. Remind them what they’re missing!

Segmentation takes a little extra effort upfront, but it produces significantly better results than a one-size-fits-all approach. Your messages will feel personal and relevant.

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PRO TIP:

Use your golf tournament management platform to access past years’ participant data.

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2. Send a Text

Email is a great tool to market your golf tournament, but text messages are another opportunity to reach golfers where they already look multiple times a day—their phones. If you have an opt-in SMS list, now is the perfect time to use it.

Keep texts short and direct, and link to your registration website. For example: “Spots are filling up for [Tournament Name] on [Date], and we’d love to have you there. Register today at [website link]. Questions? Reply to this text!”

You can also use SMS for countdown reminders and to create urgency that prompts action:

• “Only 5 teams remain!”

• “Registration closes Friday!”

• “Don’t miss the hole-in-one contest!”

If you don’t have an SMS list yet, start building one now for future events. Add an opt-in checkbox to your registration form, donor forms, mention it at events, and promote it on social media. The investment will pay off every time you need to drum up last-minute interest.

3. Go All-In on Social Media

Between now and tournament day, leverage your social channels to bring in golfers. A mix of organic content and paid campaigns can quickly generate real momentum.

Free, Organic Tactics That Work:

• Create a Facebook event. Invite your committee, board, members, and volunteers to 1. Mark themselves as “Going” and 2. Invite their networks. It’s free, it’s easy, and it’s underused by nonprofit event teams. Facebook Events show up in local search results and the feeds of attendees’ networks, giving you broad, free organic visibility.

• Post daily (or close to it). Share photos from past tournaments, sponsor spotlights, highlights from past tournaments, tournament prizes, raffle prize previews, tease the theme, or even give away a free team to someone who likes and shares the post. Use language that conveys urgency.

• Join relevant groups. Search Facebook and LinkedIn for local groups—golf, nonprofit networking, community events, etc. Post your tournament details (be sure to follow each group’s rules about self-promotion) and let members spread the word.

• Don’t overlook stories or LinkedIn. A well-timed Facebook or Instagram story with a link or a LinkedIn post from your organization’s page can reach people that other channels can miss, especially corporate golfers and potential foursomes from local businesses.

Paid Tactics Worth the Investment

Even a modest Facebook or Instagram ad budget ($100 - $300) can deliver strong results:

• Target ads by zip code so you’re reaching people who are local to your tournament

• Narrow ads to specific interests, like golf, charity, fundraisers, outdoors, and your specific cause (pets, environment, literacy, youth, etc.)

• Boost your highest-performing organic post

• Run a dedicated registration ad with a clear call to action (Register Now!)

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Free Social Media Resources

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4. Pick Up the Phone!

There’s no more powerful outreach tool than a real human asking another real human to show up. In the age of automated emails, social ads, and AI, a personal call or text from someone they know stands out and makes them feel valued.

Here’s how to mobilize your committee for personal outreach:

• Five and Five. Challenge every committee member, board member, staff member, and volunteer to send five texts and make five phone calls asking people to register. Provide a simple script so it’s as easy as possible to execute: “Hey [Name], I’m helping organize [Tournament Name] on [Date], and we’d love to have you join us. It’s a great day of golf for a great cause. Can I send you the link to register?”

• Leverage your past participants. Pull a list of past golf tournament (or other event) participants and prioritize reaching out to people who attended one or two years ago, but haven’t yet registered this time. These are essentially warm leads, since they already know your organization and event, since they liked it enough to come once.

• Make it a group effort. If you’re really close to a target number, consider a focused phone-a-thon day where your team spends a few hours making calls together. Friendly competition (“who can get the most registrations today?”) makes it more fun. People tend to respond to urgency when it feels genuine, so don’t be afraid to use language like “We need six more foursomes to have a full field, and I thought of you.”

5. Use AI to Find Community and Event Calendars

Local event calendars are an underutilized free marketing channel. Local news outlets, community organizations, chambers of commerce, visitors bureaus, and city websites often maintain community calendars that are actively browsed by people looking for things to do. Getting your tournament listed on as many of these as possible is a no-cost way to expand reach.

The challenge can be in finding them all. That’s where AI can help. Use tools like ChatGPT or Claude with this prompt: “Give me a list of community and event calendars in [City, State] and how to submit an event listing for each one.”

You’ll get a solid starting list of calendars where you can post your tournament details. Most of these submissions take just a few minutes to complete and can put your event in front of audiences you’d never reach otherwise. Once you have your list and links, divide them up among committee members and knock submissions out in an afternoon.

6. Offer a Last-Minute Incentive

Sometimes people just need a little push or a carrot to spur them to action. A time-sensitive incentive can convert fence-sitters into registered golfers. Consider offers like:

• A deadline discount. “Register by [Date] to save $25 per foursome”

• A bonus. “Register this week and get five free raffle tickets” or “Register by tomorrow and get an extra entry in the putting contest”

• A complete team freebie. “Include all team members’ contact information to receive a complimentary mulligans package”

It’s a good idea to pair any incentive with a hard deadline, and promote it everywhere—email, social, text, and personal outreach. The combination of value and urgency can be a powerful motivator.

7. Rally Your Sponsors

Your sponsors benefit from a full tournament field as much as you do, so reach out to your top sponsors to ask if they would help you spread the word. Provide quick and easy suggestions to help, like:

• Sharing the event website link on their company social channels or in an internal email to employees.

• Purchase additional teams as an incentive for employees or to entertain clients and prospects.

• Promote the event to their networks of customers, clients, and vendors. Since many businesses see golf tournaments as an opportunity to build relationships, having the sponsor reach out to ask might be the nudge they need to register a team.

Send a quick email or give them a call with the ask, framing it as a mutual win. Use this free Golf Tournament Sponsor Asset Kit, with ready-to-use messaging, graphics, and more, to help turn sponsors into event promoters.

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Final Thoughts

Last-minute marketing pushes work best when they’re focused, personal, and multi-channel. You don’t need to do everything in this list. Choose two or three tactics that best fit your organization’s strengths and capacity, and execute on them consistently and with urgency.

Be sure you have a dedicated golf event website to use in these marketing campaigns. GolfStatus offers a free, professional event website with online registration, secure payment processing, digital sponsor exposure, and more, plus access to its golf tournament management software at no upfront cost. Book a quick meeting with a golf fundraising professional to learn more and get started!

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There’s something powerful about an annual golf tournament that’s become more than just a day on the course and has evolved into a tradition. The same course, the same time of year, the same group of supporters showing up year after year to build community.

That tradition is something to celebrate, but a tradition that doesn’t continue to improve can quickly become stale and a reason for golfers and sponsors not to come back.

If your golf event has been running for five, 10, or even 20+ years, you’ve done the hard part of building something that people care about and trust. Now the challenge is keeping it fresh and exciting enough that last year’s participants can’t wait to register again, while new golfers and sponsors are eager to join in.

You don’t need to completely reinvent your tournament to make it feel new. Small, strategic changes can elevate the golfer experience, keep sponsors excited, improve fundraising results, and keep people excited to show up year after year.

Here are 11 ways to refresh a longstanding golf tournament while honoring the traditions that made it successful in the first place.

1. Debrief After the Event (Every Year)

Before you think about next year’s tournament, gather your planning team and do an honest debrief. Discuss what went smoothly, what felt clunky, and what they heard from golfers and sponsors throughout the day.

You should also build feedback into your planning process so you hear directly from participants through a short post-event survey. Send it to golfers and sponsors to help glean:

• What they loved

• What they would change

• What would make them bring a friend next year

• What experiences or components stood out

Look for insights into which fundraising elements (raffles, auctions, on-course games, merch, etc.) performed best, which sponsor packages delivered the best value, and when (or if) the day lost energy. These responses tell you where to invest time and money for the future.

Make this a formal part of your planning process every year. You’ll find areas to improve because you’re paying attention to what participants are saying, and they’ll appreciate being heard.

2. Evaluate the Golfer Experience

An effective way to refresh a tournament is to consider the tournament—from start to finish—from the golfer’s perspective. Think through every touchpoint of the event:

• Is registration simple and efficient?

• Is communication clear leading up to the event?

• Is check-in welcoming?

• Is signage professional and easy to follow?

• Does the pace of the day feel brisk and organized?

• Is the awards ceremony or program engaging and celebratory?

Big improvements can come from fixing small points of friction. Ensuring the registration process is easy and communication is effective. Making check-in quick and painless. Offering great food and beverage. Keeping a steady pace of play. Maintaining high energy post-round. These details show participants that you want them to have the best possible experience.

Ensuring golfers have a great experience will elevate any golf tournament.

3. Introduce New Contests & On-Course Games

Adding new interactive tournament elements is one of the fastest ways to boost the event’s energy. There’s no need to completely overhaul the tournament’s format. A four-person scramble is the classic choice for charity events for a reason—it’s inclusive, fast-moving, and fun for all skill levels. But small additions can generate excitement. Some popular, low-lift options include:

• Hole-in-one contests

• Longest drive contest

• Closest to the pin challenge

• Putting contests

• Beat-the-pro (or amateur) hole

• Ball drop

• Poker hand

• On-course entertainment

• On-course games or fundraising stations

These activities not only make the day more entertaining, but they also create additional fundraising opportunities. Even introducing one or two new elements each year gives returning golfers something to look forward to and gives sponsors new activation options.

4. Refresh Your Branding & Introduce a Theme

Tournaments often use the same logo and look for years. And while consistency is important, a visual refresh can make your tournament feel updated and exciting without abandoning its identity. Consider tweaks or updates to colors and graphics, a more unified brand across digital and print, and an event website that reflects the caliber of the experience you’re delivering.

Introducing or updating a theme can complement a refreshed brand. You can do as much or as little with a theme as you want. Maybe a patriotic theme, a Masters-inspired tournament, a tropical or beach vibe, or team colors tied to a favorite sports team can all work beautifully. A theme can give golfers and sponsors something new to engage with, creating natural opportunities for fun on-course decor, social content, and creative sponsor activations that feel fresh each year.

Adding a theme, like glow golf, can significantly elevate a longstanding golf event.

5. Upgrade Player Gifts

Golfer gifts are remembered and used long after the tournament ends. If your event has been handing out the same golf balls and koozies for years, it may be time to rethink your swag strategy.

Today’s golfers want high-quality, useful items they’ll actually reach for. Rotating your gifts is a low-effort way to make repeat golfers feel like they’re getting something new, and thoughtful gifts elevate the perceived value of your tournament. Consider items like:

• Premium golf accessories

• Branded drinkwear

• Custom headcovers

• Branded golf towels

• Performance apparel

• Bluetooth speakers

• Portable phone charges

• Local products

• Experience-based prizes (gift cards, tee times)

6. Improve the Sponsor Experience

Sponsors are the financial backbone of your tournament. You can help build strong partnerships with sponsors by helping them feel like active participants instead of just logos on a banner. Each year, think through how you can deliver more value, more visibility, and more engagement to the businesses supporting your cause.

Think beyond static banners and create interactive opportunities for sponsors to engage with golfers:

• Branded tee box activations

• Sponsored contests, on-course games, or giveaways

• Product sampling stations

• Drink or snack stations

• Sponsored text messages or leaderboard placements

• Social media collaborations before, during, and after the event

Digital sponsor exposure is increasingly valuable, so don’t overlook your event website, email campaigns, mobile apps, and live scoring platforms for visibility that extends beyond tournament day.

Consider personalized sponsorship packages instead of the same tiers every year. Add fun, new names to packages and work with the sponsors to design packages that meet the goals of the business and your event.

Give sponsors more for their investment, like digital exposure, to improve their experience with your tournament and keep them coming back.

7. Modernize the Event with Technology

One of the fastest and easiest ways to elevate your tournament is to modernize the experience. Golfers, sponsors, and our planning committee will benefit from tools that streamline management and execution.

It starts with a dedicated event website that gives your tournament a polished, digital home base where golfers can register in minutes, sponsors can purchase packages and upload logos, and supporters can make donations—all without a phone call, paper form, or any effort from your team. This frees you up to focus on the relationships and experiences that make your tournament stand out.

The right tech can also help with:

• Team and sponsor management

• Mobile scoring and live leaderboards

• Auctions

• Raffle tickets and mulligan sales

• Donor tracking

• Payment processing and receipts

• Post-event reporting and accounting

8. Create Memorable Moments

The best tournaments leave people with stories that keep them talking. These might be:

• A surprise guest

• A heartfelt mission moment

• An incredible raffle prize

• A fun on-course challenge

• A unique food or beverage experience

• An emotional speech from a beneficiary

• A dramatic finish

• A hole-in-one contest winner

These transform a golf outing from just another fundraiser to an event that people circle on their calendars year after year. Think intentionally about where your tournament can create emotional peaks throughout the day. The goal is to go beyond simply entertaining golfers to creating memorable moments that they’ll talk about with coworkers, friends, sponsors, and future participants. They don’t have to be expensive; they simply have to be meaningful and well-executed.

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Case Study: Credit Unions for Kids Golf Classic

For 17 years, U.S. Community Credit Union and Enbright Credit Union have joined forces to host the Annual Credit Unions for Kids Golf Classic. Keeping the event fresh and fun every year is a priority for organizers, who have added new games, tech tools, sponsorships, and more, while raising tens of thousands of dollars for Monroe Carrell Jr. Children’s Hospital at Vanderbilt.

READ MORE

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9. Keep the Cause Front & Center

For nonprofit or charity tournaments especially, one of the biggest opportunities is strengthening the connection between the event and the mission it supports. Longstanding tournaments, in particular, can sometimes get hyper-focused on logistics and tradition that the “why” beyond the fundraiser gets lost.

Golfers are more likely to give generously and keep coming back when they feel an emotional connection to the cause, not just the event. Keep the mission visible and personal to strengthen donor engagement and long-term support:

• Mission-focused signage throughout the course

• Videos or impact stories during meals or awards

• QR codes linking directly to your event website’s donation page

• Beneficiary speakers or testimonials

• Updates on how last year’s golf tournament funds were used

• Live fundraising appeals connected to specific outcomes

10. Use Data to Make Decisions

Every year, your tournament generates valuable data that can help improve future event iterations. The key is collecting, analyzing, and using this data to make strategic decisions instead of guessing.

Track and pay attention to:

• Registration trends (when people register, how they pay, if they use discount codes, if they make an additional donation, etc.)

• Sponsor renewal rates

• Contest or game participation

• Raffle ticket and mulligan sales

• Golfer feedback

• Auction and raffle engagement

• Marketing response rates

• Fundraising outcomes

• Expenses

For example, if certain sponsorship levels sell out immediately, consider expanding or restructuring them. If early-bird pricing consistently drives registrations, invest more in early marketing campaigns. If golfers consistently rate check-in as a poor experience, prioritize fixing it next year.

11. Preserve Traditions While Embracing Change

Don’t worry—not everything needs to change! In fact, some traditions are exactly why golfers return year after year. Whether it’s a beloved course, a signature contest, a longtime emcee or auctioneer, or a post-round awards moment people genuinely look forward to, the goal isn’t to erase what makes the tournament the tournament—it’s to evolve it.

You’ll succeed by balancing consistency with innovation. Preserve what people value most while introducing enough new energy each year to keep the event exciting, engaging, and financially strong. And when participants and supporters feel like your tournament just keeps getting better, they’re the ones who help fill your field.

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Modernize Your Tournament With GolfStatus

GolfStatus’ tech is built to help golf fundraisers stay fresh, relevant, and profitable. Its golf event-specific tools help organizers save time, raise more money, and deliver a professional experience that golfers and sponsors love year after year. Learn how you can get started at no upfront cost and get a free event website by booking a meeting with our team!

Keep Golfers and Sponsors Coming Back

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Charity golf tournaments are opportunities for fun, connection, competition, and above all, fundraising. While team registrations and sponsorships typically drive the bulk of the event’s revenue, the most successful tournaments don’t stop there. They layer in thoughtful, well-timed donation asks before, during, and after the tournament to maximize impact and leverage the generosity of golfers.

The key? Make giving easy and aligned with the tournament experience. When done strategically, your asks won’t interrupt the round; instead, you’re simply enhancing the reason people showed up in the first place.

Here are 10 actionable ways to ask for donations during your next golf fundraiser.

1. Use Your Event Website as Your Fundraising Hub

Your golf tournament website should be the central engine for donations. Every ask, no matter where it happens, should point back to a simple, mobile-friendly donation site. This way, there’s no hassling with cash, reconciling Venmos, or processing checks after the tournament. Instead, all funds are kept in a centralized repository for easy post-tournament accounting.

Remove barriers to giving by making sure your event website:

• Clearly communicates your mission, what the tournament is raising money for, and its impact

• Includes a prominent “Donate” button across the site’s pages

• Works seamlessly on mobile devices

• Includes a donation tracker

• Connects to and displays your live leaderboard with a donation call to action

PRO TIP: Incorporate storytelling on your golf tournament website.

Use photos, impact stats, and a clear call to action so visitors understand why their donation matters before they ever even set foot on the course.

Every donation ask should link to your event website, where golfers can donate with just a few taps and see progress toward your goal.

2. Send Strategic Asks Throughout the Day

Communication is one of your most powerful fundraising tools, so use it wisely. You’ll need an easy way to get in touch with golfers and donors at the right moments during the event, like email or push notifications. Timing matters, so spread your messages throughout the day so they feel helpful, not overwhelming.

Use your event management platform to:

• Link to the donation page of your event website

• Announce fundraising milestones

• Highlight contests or challenges

• Share any matching donation campaigns

PRO TIP: Pair donation asks with updates.

Fold your day-of donation appeals into useful updates, like lunch announcements, current standings, or on-course game or contest reminders. This makes them feel like part of the event flow, rather than a disruption.

3. Set a Day-of Fundraising Goal & Rally Around It

A clear, tangible tournament day fundraising goal gives golfers and sponsors something to rally behind and can motivate them to make an additional contribution. Instead of a vague ask, be as specific as possible. For example:

• “Help us raise $5,000 today and feed shelter pets for three months.”

• “We’re halfway to our goal of $7,000—help us close the gap!”

Leverage your event management platform’s donation tracker to keep attendees up to date on your progress, building momentum and urgency. What’s more, when the overall tournament experience is top-notch, golfers are much more likely to chip in to help you reach the day’s goal.

PRO TIP: Tie your goal to a specific outcome.

Donors tend to be more motivated to make a contribution when they can visualize its impact on your mission.

4. Use a Compelling Story to Help Make the Ask

Not every golfer at your event will have a deep connection to your cause. Many are there because they were invited to play by a friend or family member or to fill their company’s foursome.

Your golf tournament is an incredible opportunity to connect these new potential donors to your mission. Consider these ideas:

• Share an impact story during the tournament’s kickoff

• Feature a beneficiary’s story during the awards ceremony

• Display signs, banners, or posters around the course that describe your work

• Include brochures or handouts in golfer gift bags

Follow these up with an ask that helps attendees understand how their donation makes a difference.

PRO TIP: Keep mission moments concise and emotional.

A brief two or three-minute story from a beneficiary or your nonprofit’s executive director with a clear takeaway is much more effective and memorable than a long presentation.

Tie donation asks to compelling stories to help the audience connect with your mission.

5. Have Donation Stations Around the Course

Make giving accessible—and visible—with designated donation stations in strategic locations at the golf facility. Staff them with knowledgeable volunteers, staff members, or even beneficiaries who can answer questions, share stories, and assist with donations.

Place donation stations in high-traffic, but unobtrusive, areas, like:

• Registration/check-in

• The turn or comfort station

• A par five tee box that’s likely to get backed up

• Near the clubhouse

• Near the bar at the post-round gathering

PRO TIP: Use QR codes that link to your event website.

Place signage with QR codes that link golfers to your event website’s donation page at every donation station. This way, golfers can donate using their phones (and you won’t have to hassle with handling cash) and instantly get a receipt.

6. Leverage Live Leaderboards for Real-Time Giving

Live leaderboards aren’t just for tracking scores—they’re a powerful engagement and fundraising tool. Anyone, anywhere can follow along with the tournament’s progress via online and in-app live leaderboards, expanding your reach beyond the course and keeping people engaged in real time. Encourage giving by:

• Sharing leaderboard links on social and via email before and during the event

• Inviting spectators and remote supporters to donate while following along

• Creating fun pledges (donate a specific amount for every birdie, eagle, or bogey)

PRO TIP: Use social media to engage donors.

Give social media shoutouts to online donors, consider having a special prize drawing for day-of donors, and be sure to follow up after the tournament with a thank you.

Live leaderboards are a great way to engage donors throughout a golf tournament.

7. Turn On-Course Moments Into Giving Opportunities

Your golf tournament is full of natural pauses, so take advantage of these lulls (and captive audiences) to ask for a donation. Keep these asks light, fun, and optional. The goal is to invite participation, not pressure it.

Consider adding donation prompts at:

• Contest holes (hole-in-one, longest drive, closest to the pin, putting)

• High-traffic wait areas

• Comfort stations

• Driving range

• Practice green

PRO TIP: Pair donation asks with games or incentives.

Keep the energy high and the atmosphere casual by pairing donation asks with on-course games, drawings, or other incentives.

8. Introduce a Score-Based Giving Challenge

Tie donations directly to the tournament by asking golfers to donate based on scores. It’s simple, memorable, and easy to execute! Some ideas include:

• Donating an amount equal to their team’s final score (if they shot a 72, they would donate $72)

• Matching the winning team’s score

• Using the last-place score for a fun twist

PRO TIP: Make this ask during awards.

The awards ceremony, banquet, reception, auction, or other post-golf gathering is a great time to make this particular ask. When you announce the winning teams and scores, challenge attendees to get out their phones and donate.

A tournament’s post-round meal, ceremony, or reception is a perfect opportunity to make a donation ask.

9. Add a Post-Round Call to Action

Golf is over, but post-round gatherings are prime opportunities to raise additional funds. People are relaxed, engaged, and reflecting on the fun they had during the event, making it an ideal moment to ask for contributions.

Share impact stories, progress toward the day and overall event fundraising goals, celebrate the day’s successes, and make a final, direct donation ask.

PRO TIP: Display a live fundraising total during the reception.

Project your event website’s donation tracker on a screen during the reception, showing real-time updates towards your goal to encourage last-minute donations.

10. Follow Up After the Tournament

Some of your best donation opportunities can happen after the tournament. Not everyone will give on tournament day, but many will once they’ve had time to reflect. Within a week or so after the tournament, send a follow-up email that includes:

• A thank-you message

• Event highlights, photos, and videos

• Fundraising totals

• A clear link to donate

PRO TIP: Segment your follow-up messages.

Tailor your asks specifically for players, sponsors, and non-attendees who engaged online.

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Raise More Money With Your Golf Event

When it comes to donation asks, success isn’t necessarily about doing more—it’s about doing it better. Strategic timing, clear messaging, and seamless tech make all the difference. The easier you make it to give, and the more connected people feel to your mission, the more likely they are to support your cause.

GolfStatus’ full-service golf event management and fundraising platform helps you do exactly that. From mobile-friendly event websites and live leaderboards to built-in donation tools and communication features, everything works together to create a smooth, engaging experience for your supporters.

Click below to book a meeting with GolfStatus’ team of golf fundraising experts to find out how you can get started at no upfront cost.

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partner snapshot

For Beazer Homes, building communities extends far beyond the act of construction. Beazer Homes has become one of the nation’s leading homebuilders, and its philanthropic roots run deep. Across its divisions across the U.S., the company has embedded giving back into its culture, even establishing nonprofit title and mortgage insurance companies to help fund its charitable initiatives.

Charity is a core business principle for Beazer Homes, which uses golf as a tool to raise money for Fisher House.

In the Maryland division of Beazer Homes, that philanthropic mission is brought to life by Jennifer Eastman, Sales and Marketing Coordinator, who is the driving force behind the team’s charitable and employee engagement efforts. After 13 years with Beazer Homes, she has become the go-to leader for anything related to charity, including creating meaningful opportunities to make an impact.

The primary recipient of Beazer Homes’ outreach is Fisher House, which Jennifer describes as a “home away from home for military families” traveling for medical care. Stays at these “comfort houses” are free of charge while a loved one is in the hospital or undergoing treatment at a military or VA medical center. The very first Fisher House was built near Walter Reed Medical Center in Bethesda, Maryland, right in the heart of Beazer Homes Maryland’s territory. The division donated $500,000 toward the renovation and upkeep of the original house, raised from division employees, donations from friends, family, and vendors, and support from the Beazer Charity Foundation.

the challenge

When Beazer Homes acquired a community with a golf course, a charity golf tournament seemed like a natural fit to support its work with Fisher House, which now has 100 comfort houses that serve 570,000 families. Jennifer and her colleague, David Jacques, began work to launch a charity golf tournament in 2024, believing that it was the best opportunity to raise significant funds, enjoy a day of camaraderie with partners and sponsors, and have the potential to grow and scale year over year.

The biggest hurdle wasn’t enthusiasm or effort—it was managing the finances. The division couldn’t mix fundraising with internal funds to run the tournament, so they needed an easy, transparent way to collect and distribute the charitable dollars. Jennifer was prepared to manually manage everything, piecemealing systems and processes for everything from registration to logistics, but holding tournament funds remained a hangup.

Fairways for Families brings together Beazer Homes employees, partners, and friends for a fun day on the golf course raising money to support military families through Fisher House.

the solution

The IT team at Beazer Homes came to Jennifer with a better option for collecting registrations, selling sponsorships, and managing payments: GolfStatus. Best of all, they could get set up in the software at no upfront cost. Within a week of connecting with GolfStatus, Fairways for Families had an event registration website ready to go.

The primary driver for adopting GolfStatus was simple: a secure, efficient way to collect, hold, and disburse funds. The additional features and capabilities were icing on the cake.

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“The biggest benefit was being able to run all the money through the platform. Everything else was a bonus!”

— Jennifer Eastman, Sales and Marketing Coordinator at Beazer Homes

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The tournament website simplified promotion, registration, and sponsor onboarding.

Those “bonuses” helped streamline nearly every part of tournament planning and management, while elevating the tournament experience for golfers and sponsors:

• The event website gave golfers and sponsors a professional, centralized hub to find out more and get involved.

• Online registration streamlined sign-ups, payment processing, and receipts, while the tournament funds were held securely until the tournament’s conclusion.

• Add-on packages like mulligans and raffle tickets were added to the site for purchase, keeping funds in one place.

• Responsive support from the GolfStatus team whenever Jennifer or David needed help or had a question, plus access to Fundraising Specialists with ideas to boost revenue.

• High-end sponsorships from GolfStatus, like hole-in-one contests, pin flags, hole signage, and the Technology Sponsor, became powerful revenue generators.

“We used all of GolfStatus’ add-ons,” Jennifer says. “We were able to sell sponsorships for each one, and even gave all the top sponsors custom pin flags.”

The results

With the right systems and strategy in place, Fairways for Families has seen consistent growth and success with its golf fundraiser. The funds raised from the tournament provide general support for Fisher House’s mission to serve hundreds of thousands of service members, veterans, and families dealing with a loved one in the hospital.

“Raise more than the year before”

Jennifer’s goal for the golf event is simple: “Raise more than we did the year before!”

In 2025, the second year of Fairways for Families netted nearly $70,000 for Fisher House from 36 teams and 35 sponsors. Its success led Jennifer to create a golf tournament playbook for other divisions, with suggestions for pricing and sponsorship packages, detailed screenshots, golf event ideas, best practices, and who to contact at GolfStatus.

Beazer Homes divisions around the country have adopted golf tournaments as a fundraising tool, leveraging GolfStatus’ tech, tools, and support to save time and raise more money.

In 2025, Fairways for Families grossed over $100,000 and donated nearly $70,000 to the Fisher House Foundation.

elevating the tournament experience

Beazer Homes didn’t just focus on fundraising. They prioritized creating a memorable, engaging experience for participants, which included sponsor representatives, division business partners, local avid golfers, and employee families. “We wanted to add little things to make the experience better and more memorable for everyone,” Jennifer says. Thoughtful touches included:

• Snack bags for golfers

• Portable fans in gift bags and extra shade tents (lessons learned from a sweltering 101-degree first year)

• A marshal to improve the pace of play

• Pre-paid food on the course

• Walk-up music for golfers at contest holes

On-course activities also made an impact, both in terms of experience and fundraising outcomes.

• Closest-to-the-pin challenge. Golfers paid to participate and contribute additional funds to the Fisher House.

• Hole-in-one contest, staffed by division employees to chat with golfers.

• Raffle drawing, with prizes generously donated by sponsors and the host golf facility’s pro shop.

• Cornhole challenge, with winners earning the right to take one stroke off their score.

On-course games, like the cornhole challenge, boosted fundraising outcomes and improved participating golfers’ scores.

lessons learned

The best advice Jennifer can give to other golf tournament organizers is to start planning as early as possible. “In our first year, we started a little too late, and we felt pushed because no one had bought the top sponsorships,” Jennifer says.

A major takeaway from that experience is to talk with potential sponsors to ask what they’re specifically looking for and how a sponsorship can fit their needs. “I ask what they want, and modify the package accordingly,” Jennifer says. “Some want logo placements, some want more golfer spots; it all depends on their perception of value. So we work to give them what they want.” That flexibility and willingness to tailor packages to what sponsors actually value have helped the Maryland division build loyal, returning golf tournament partners year after year.

Jennifer plans to continue to use GolfStatus as she builds for the future of Fairways for Families.

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“GolfStatus solved our biggest problem of how to track funds, and everything else worked so well, I can’t imagine trying to do all of it manually.”

— Jennifer Eastman, Sales and Marketing Coordinator at Beazer Homes

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Get started with GolfStatus at no upfront cost

GolfStatus’ event management platform is built specifically for golf events, with solutions that save tournament organizers time and effort and tools that help raise more money. Our in-house Client Success team is there seven days a week to answer questions, provide coaching, and make the most out of the software. Tournaments can get started with GolfStatus at no upfront cost, with a free event website launched within a week. Book a meeting with GolfStatus’ team of golf fundraising pros to get started!