Technology from GolfStatus & KindKatch Saves Fleece & Thank You Time While Engaging Supporters at Annual Golf Fundraiser
Organization Snapshot
A simple, colorful fleece blanket may not seem like it could change someone’s journey, but for pediatric patients going into the hospital, it does exactly that.
In 2015, Nicholas Kristock had just moved home to Michigan after living abroad in Australia and received a text message from his twin sister, a pediatric oncology nurse. She asked if he would be willing to make a fleece blanket for kids undergoing cancer treatment. “I asked her why fleece blankets and how many she needed,” Nicholas says. “She explained that there’s always a need, because they dramatically change the hospital for these kids,” Nicholas says.
After learning that hospitals welcome this type of donation, Nicholas founded Fleece and Thank You to provide color, comfort, and connection to these kids at an especially vulnerable point in their lives. “Kids walk into the hospital and they’re scared, and they get to a sterile, white hospital room. These blankets give them instant comfort as they’re at the starting line of their journey,” Nicholas says.
He also created KindKatch, a software platform that connects the young patient with the maker of their blanket through a personalized video. “We aim to change the start of their journey and give them hope by creating a connection with others who care,” Nicholas says.
Fleece and Thank You serves all 22 hospitals in Michigan and works with corporate partners to ship blankets to hospitals in all 50 states and 14 countries.
While Cameron Steinberg was a patient at C.S. Mott Children’s Hospital in Ann Arbor, Michigan, she received two colorful fleece blankets from Fleece and Thank You. Her parents, Mel and Sam, say they are a great reminder of Cami, who passed away due to complications from hypoplastic left heart syndrome. Melissa and Sam launched the Cameron Steinberg Foundation to help other families affected by congenital heart defects and raise funds through an annual golf tournament. Read more about Cami’s story.
The Challenge
Fleece and Thank You depends on donations and volunteers to power its work, supplemented by an annual golf fundraiser. Nicholas and his team of three full-time staff and six part-time staff have seen a great return on the investment in the golf tournament: “Golf is something nonprofits should have in their book,” he says. “It engages a specific type of audience and reaching that demographic is a huge part of a golf fundraising event.”
Historically, the tournament relied on fundraising platforms to handle registrations, but wanted something that tracked everything in one spot and was made for golf. What’s more, finding efficiencies that saved time and provided more return on investment was important to Nicholas and the planning team.
The Solution
Nicholas is also the founder and CEO of KindKatch, the software platform that grew out of Fleece and Thank You and helps brands easily create and share personalized videos at scale. Nicholas heard about Golfstatus from a colleague at KindKatch, and says he knew right from the demo that the platform’s combination of back-end tools and golf-specific functionality would be a great piece to add to the tournament. “Golfers love to golf, so the more you can tailor the event to tap into that passion, the better the event will be,” Nicholas says.
“Golf is something nonprofits should have in their book,” he says. “It engages a specific type of audience and reaching that demographic is a huge part of a golf fundraising event.”
As a nonprofit, Fleece and Thank You qualified to use GolfStatus at no cost through the Golf for Good program. Nonprofits get an event website, online registration, exclusive sponsorship opportunities and exposure, and much more to help golf tournament organizers save time and raise more money for their cause.
The Results
The tournament’s goal was to raise $30,000 to purchase fabric to create blanket kits (individuals and corporate partners purchase the kits, assemble the blankets, and return them to Fleece and Thank You for quality checks and hospital grade washing and drying before finding their way to a young patient’s room). The tournament hit its fundraising goal, thanks to a sold out event, robust sponsor support, and donor engagement.
Golf Tournament Summary
Tournament Name
Fleece & Thank You Golf Outing
Golf Facility
Tanglewood Golf Club, South Lyon, MI
(public golf course)
Fundraising Goal
$30,000
Number of Golfers
120 (sold out event)
Tech Stack:
GolfStatus, KindKatch
A sold out field of 120 golfers scored their round on the GolfStatus mobile app, which automatically synced to a live leaderboard.
“The day-of functionality was great, especially the live leaderboards. In the past we’ve used fundraising platforms for registration and ticketing, which worked ok, but GolfStatus really brings in the golf experience and that level of specificity takes it to the next level,” says Nicholas. He explains how the drag and drop function allows for quick and easy hole assignments, instead of moving information from spreadsheet to spreadsheet. “It was slick to just be able to move the blocks around to work with requests from golfers who wanted to be paired together,” he says. “It took just a few minutes and I could ship it over to the golf course.”
What’s more, one of the organization’s full-time staff members was out of the country during the tournament’s final prep and planning period, but Nicholas says GolfStatus helped them be more efficient and put on a great event with fewer people hours. “We were essentially down 33% of our normal planning team, but GolfStatus helped make it a great event,” he says. “GolfStatus saved us at least 10 hours on the front end administration and registration alone.”
GolfStatus’s live-scoring technology lets golfers track their score in a free mobile app that automatically syncs to live leaderboards. Not only does this provide additional sponsor exposure, but expedites finalizing results at the end of the event. “We made sure it was easy for people to download the app and explained that this was how we would be scoring the tournament. We asked that golfers download the app ahead of time, but also had QR codes at check-in for quick access.
“The barriers to using the app are so low,” Nicholas says. “It helps get rid of that gap that typically occurs at a golf tournament, when physical scorecards are turned in and everyone’s waiting on the results to be tallied.” Plus, Nicholas says golfers loved seeing the standings in real-time and how the app pulled in the course information for additional details about each hole (distance, slope, GPS to the pin).
“We were essentially down 33% of our normal planning team, but GolfStatus helped make it a great event.”
Leaning Into Technology
Golfers and spectators could follow real-time standings on the tournament’s live leaderboards on the GolfStatus app or the event website.
Nonprofits are used to doing more with less, and embracing technology enables them to do so. Fleece and Thank You’s small team has to maximize efficiencies and technology like GolfStatus “helps us move faster and do more,” Nicholas says. “Tech can help nonprofits scale and do things beyond their traditional reach.”
Using KindKatch in tandem with GolfStatus kept golfers engaged before, during, and after the event. Nicholas and his team scheduled out videos to be sent at intervals after someone registered to a follow up 30 days after the event. Combined with push notifications from GolfStatus, Nicholas says they struck a good balance of a good mix of communication with golfers and sponsors. “The cool part of the GolfStatus and KindKatch interplay is how well they worked together when we sent videos out mid-day highlighting the live leaderboards and current standings.”
No Cost Golf Event Management Tech
The right technology is key to a successful, lucrative, and streamlined golf fundraiser. GolfStatus’s golf event management and fundraising platform is built to handle the unique details of golf fundraisers, with built-in tools to easily promote the event, collect registrations, recognize sponsors, collect donations, and much more. Through the Golf for Good program, nonprofits can qualify to use GolfStatus at no cost—no cost, no risk, all reward. Click the button below to get qualified and start saving time and raising more money from your golf tournament.
KindKatch is part of the GolfStatus Marketplace, a one-stop shop of trusted third party vendors to help event organizers elevate their tournament.