Golf may not be the biggest thing in football-focused Klein, Texas, but the boys and girls golf teams are talented, passionate, and growing. “The kids get so much out of being on the golf teams,” says Andrea Vickers, president of the Klein High School Golf Booster Club’s board. Klein High School provides some funding for the teams, but unfortunately, doesn’t have the budget to fully subsidize all the teams’ expenses and needs.

The Klein High School Golf Booster Club helps fill the funding gaps between what the school provides and what the student athletes need to be successful.

That’s where the Golf Booster Club comes in. The club wants to make sure any student that wants to play golf for the BearKats has the opportunity to do so and has the tools and equipment needed to be successful. The combined team of nearly 30 student athletes is becoming more competitive in local and regional tournaments and getting more kids excited about golf.

Filling the funding gap between what the school provides and what the student athletes need requires significant dollars. “Golf teams can’t just go play in the school gym or football field,” Andrea says. “We have to go to area golf courses and that gets expensive.” Other team expenses include entry and travel costs for tournaments, plus greens fees for practice rounds, uniforms, and balls for each golfer.

The Booster Club launched a golf tournament to help raise funds to cover costs like travel fees, tournament entry, and equipment.

Three years ago, the booster club decided to launch a golf tournament as the best option to raise as much money as possible. The first tournament was successful in terms of dollars raised, but the time and administrative burden on Andrea, her husband, and the rest of the planning team was significant. “We’re all busy parents that work full-time and shuttle kids to and from activities, so we really needed to get away from manual, time-consuming processes,” Andrea says. They used an online platform to manage registrations, but one that required much more time and attention than the team had to give. “It was loosely organized chaos!” Andrea says.

Read the [full case study] to find out how GolfStatus’ tournament management tech—which Andrea and her planning team were able to utilize at no cost through the Golf for Good program—streamlined the tournament from start to finish and prevented a whole bunch of stress.

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Planning a Golf Tournament?

Whether you have a tournament on the calendar or are just exploring the possibility of a golf event, GolfStatus can help! With easy-to-use technology, tournament planning resources, and an industry-leading support team, you’ll be set up for success. Click the button below to learn how you can use GolfStatus at no cost through the Golf for Good program and get qualified!

Partner Snapshot

Mahoney Golf Course in Lincoln, Nebraska is part of the city’s robust municipal golf program. Head Golf Pro Jonathan Benson (JB) has been with Mahoney for nearly 20 years, nine of them as Head Pro.

Mahoney was built in 1976, the third of the city’s five courses. The par 70 course boasts some of the most challenging par four holes in the city, and as JB says, “is more difficult than some golfers think!” Its large, fast greens make for great playing conditions and multitude of trees present a challenge for every golfer.

JB loves the city’s approach to running its golf program, allowing pros to work as independent contractors within specific parameters. He also has the freedom to hold course-hosted golf events to engage golfers and the Lincoln community at large, getting them to the course for a day of fun.

The challenge

When JB and his predecessor launched Mahoney’s first event, the Mahoney Masters, they did all the prep work manually, taking registration and credit card information over the phone or in-person when a golfer would stop in the pro shop (and hoping the information was written down correctly) and tracking it all on a big, single access spreadsheet. Leading up to and on event day, they would spend 15 or more hours creating scorecards and cart signs, not to mention the time spent flighting results and breaking ties by hand.

All this manual work came with major challenges that took up valuable staff time. What’s more, it was often difficult to collect payment upfront. “When our staff would expand over the summer to 15 part-timers that worked the pro shop, it was a big problem to make sure they took payments when someone registered,” JB says. “We dealt with a huge number of no-shows without prepayment, sometimes up to 20% of registered golfers,” he says. He needed a tool to scale the course’s events while saving his staff time and effort.

The solution

A part-time staffer at Mahoney, Frank Cuddy, was also interning at GolfStatus and mentioned how its tournament management software would be helpful for managing tournament signups. “My first reaction was, ‘you mean I don’t have to do this over the phone?’” JB laughs. GolfStatus was a perfect fit for JB and his team, with robust enough features to streamline event prep but simple enough any staff can jump in and find the tools and information they needed.

“I haven’t seen any part of GolfStatus that I don’t like,” JB says. “We can spend two hours prepping for an event instead of 15. The support we get from GolfStatus is great.”

— JB, Head Golf Pro at Mahoney Golf Course

the results

No More Manual Signups

The online registration feature is what first drew JB to GolfStatus. “We were spending so much time on the phone, so anything that can cut down on that is huge,” he says. Online registration changed all that. “Everything is online these days so it makes sense to do this online too,” JB explains. Golfers choose their team packages, skins, and mulligans and pay directly through the website, giving them an increased confidence that their information is handled securely, as opposed to having a staff member write down their credit card information. “Even if someone calls, we now send them to the website to register,” JB says.

JB says having their branding on the event website is an added bonus, and if they have any sponsors for the events, they get great exposure.

Mahoney Golf Course’s event website for the Mahoney Masters, held every April.

easy communication

JB uses GolfStatus’ messaging feature to promote each event to past participants and other avid golfers in the area, which has helped Mahoney’s events grow significantly. He’s also able to easily share updates, the day’s itinerary, and other reminders without having to hunt down golfer emails and pulling them into a different platform. “I love being able to communicate with teams leading up to the tournament,” JB says.

More Golfers, More Events

The Mahoney Masters is a two-person scramble held the Saturday of Master’s week. In its first few years, the event attracted 60 to 80 golfers. But once JB started leveraging GolfStatus, the tournament regularly fills with 160 players. “We didn’t fill events until we started partnering with GolfStatus,” JB says. “Being able to promote tournaments online and have golfers register online has been amazing for our golf course.”

“We didn’t fill events until we started partnering with GolfStatus,” JB says. “Being able to promote tournaments online and have golfers register online has been amazing for our golf course.”

— JB, Head Golf Pro at Mahoney Golf Course

The success of the Mahoney Masters led JB to add three additional course-hosted events powered by GolfStatus:

• Mahoney North Side Scramble, a one-day four-person scramble

• Mahoney Open, a two-person scramble the week of the U.S. Open

• Mahoney Fantasy Football Scramble, which plays on fantasy football points

This slate of tournaments is great from a business perspective. It gets golfers to the golf course with guaranteed rounds and cart rentals and boosts sales across the golf course: food and beverage, merchandise, and gift certificates.

Printouts, Flighting & Tiebreakers

Automating the time-consuming aspects of a golf event is a huge advantage of using an online event management platform. Golfer information is easily accessible in the software’s backend, where JB and any of his staff can access it to make team pairings and hole assignments quickly and easily.

Before GolfStatus, custom printouts were a major time suck. “We would have to type everything into Excel and into a template, which took a long time and often had errors because we had to decipher handwritten golfer information,” JB says. Now, “we can do it in minutes!” Professionally formatted cart signs, scorecards, and alpha lists are auto generated—all staff has to do is click print.

Mahoney is starting to lean into live scoring a bit more. Teams record and submit their scores via the GolfStatus mobile app, which syncs to live leaderboards in real time. Not only does live scoring let golfers see current standings, but it’s also a time-saver when it comes to finalizing the tournament results. “I don’t have to type in the scores, they’re all there,” JB says. The software will flight the results and break ties automatically—with the ability to manually change them if necessary—so they don’t have to rifle through paper scorecards. “We’re able to announce results, award prizes, and get people done faster than ever.”

Golfstatus for every golf event

Golf facilities like Mahoney Golf Course benefit as much from GolfStatus’ tournament management tech as event organizers. Facility staff and the planning team can share access in GolfStatus’ backend to manage golfer and sponsor information, finalize team pairings and hole assignments, and save time from start to finish. Want to learn more about how your organization or golf facility can save time and raise more money with GolfStatus? Hit the button below to get in touch!

Once you’ve gotten a new golf tournament up and running—which is no easy feat—it can be tempting to simply cruise and maintain the status quo. But in order to grow your event into its second year and beyond, tournament organizers must find ways to keep golfers and sponsors coming back year after year. These 10 strategies can help.

1. Get Online

If you haven’t before, get your tournament online. A web-based golf event management platform saves you a ton of time and gives you tools to plan, manage, and execute a professional, lucrative event. Leverage an event website to easily promote your tournament, collect registration, onboard and recognize sponsors, and more.

Using digital channels for your golf tournament, especially an event website, is a great way to grow the event.

2. Expand the Event

This can be scary, especially if it comes with added expenses, but might be the key to scaling your tournament. Depending on the type of event and the capabilities of your golf facility, you might add an additional course, round, day, or accompanying event (such as a post-golf banquet or auction). This approach works best if you typically have a waitlist for your tournament or most of your teams are committed to sponsors and you’d like to open it up to other supporters. Do a cost-benefit analysis before you take the plunge!

3. Make it Memorable

Look for ways to build even more fun into the event. And lucky for you, many elements that make a tournament memorable also bring additional fundraising opportunities to the tournament. Exciting add-ons like on-course entertainment, golf tournament games, and contests are great ways to have an impact. Charge a nominal fee to participate in these add-ons, but don’t nickel and dime people. Consider selling a super ticket or wristband that provides entry or participation in each event for a flat price. Folks will remember the fun they had and come back in subsequent years.

Adding games to your golf tournament makes it even more fun and memorable for golfers and sponsors.

4. Boost Your Marketing

Definitely start your marketing efforts with past participants, sponsors, and anyone on the previous year’s waitlist, giving them the first shot at registering or purchasing sponsorships. Boost your marketing efforts in order to broaden your audience and spread awareness about your organization and cause. Leverage social media, partner marketing, sponsor promotions, and email campaigns to reach new folks. Consider an early bird registration period to create a sense of urgency and encourage golfers and sponsors to commit to your tournament.

5. Live Score the Tournament

Live scoring gives your tournament another level of engagement with golfers and sponsors. Golfers love to see where teams stand throughout the day on the event’s live leaderboards and you can use it as a call-to-action for folks to donate. Share leaderboards on social media so all your supporters can follow along. You’ll also give sponsors broader exposure with their logo in the live scoring app.

Live scoring via a mobile app keeps golfers engaged throughout the event and lets spectators follow along online.

6. Focus on Sponsorships

Sponsorships are where your tournament will bring in the bulk of its dollars. If your tournament regularly sells out, don’t be afraid to raise prices a bit. Talk directly with prospective sponsors to determine how your tournament can help them meet their goals, whether it’s straight up exposure, engaging with golfers, or something else. Identify new sponsorship opportunities—if you can put a logo on it, you can sell a sponsorship, so don’t be afraid to think outside the box! Including a team in sponsor packages not only adds value, but helps fill your tournament’s field, so price those packages accordingly.

7. Improve Processes

With one or more tournaments under your belt, it’s a good idea to take a look back at what worked, what didn’t, what tasks needed more time and attention, and what things you can omit altogether. Improving your processes lets you be more efficient with planning tasks and better use your time to pitch to sponsors, promote your event, and focus on the overall experience. Fine tune the planning infrastructure you already have in place—event website, graphics, vendors, etc.—to make the next go around less stressful.

8. Streamline & Simplify

Take a critical look at the tech tools you used to plan and execute your event. Did you spend a ton of time managing logins to umpteen platforms? Did you spend too much time bouncing between spreadsheets and tracking checks and receipts? Can all the functions be rolled into an all-in-one golf tournament platform? The lesson here is not to force a square peg into a round hole. Ticketing and event management platforms can’t handle the intricacies of golf tournaments and likely require your team to make time-consuming or complicated workarounds and adaptations. Look for a single software to manage everything from registration, payments, and promotion to hole assignments, sponsor onboarding, and flighting.

Using a golf-specific tournament management platform keeps everything organized in one easily-accessible place.

9. Shake Up Your Planning Team

Don’t force folks off the team if they still want to contribute, but consider bringing in a few new people that can provide a different perspective and connections. Reassign tasks if people are interested in spearheading a different portion of the tournament.

10. Garner Feedback

Make a point to chat with golfers and sponsors to get their immediate impressions of the tournament, then consider sending a quick survey in your post-event communications to ask them for additional feedback on the golf facility, format, add-ons, registration fees, what can be improved, what worked well, etc. Listening to participants gives you concrete ways you can make your tournament even better.

Ask your tournament’s golfers and sponsors directly what feedback they have about the event and implement suggestions that will help you scale.

Final Thoughts

One of the best ways to grow your event is to use a golf-specific tool to plan and manage your tournament. You’ll save a ton of time and get additional ways to raise funds, give golfers the best experience possible, and provide more value to your sponsors. GolfStatus can help with all that, and more. Nonprofits, charities, and those planning golf events to benefit one can use GolfStatus at no cost through the Golf for Good program. Click below to learn more and get qualified!

Golf has a ton of giving power. For nonprofits, a golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. And while planning a tournament isn’t a small undertaking, the good news for nonprofit event planners is that the right technology can make it easier, more efficient, and more lucrative to organize a successful golf fundraiser.

So whether you’re planning your first golf tournament or your fiftieth, here are seven ways tournament management tech can upgrade and improve your golf fundraiser.

1. It Makes It Easier on Everybody

Golf tournaments come with a number of moving parts and specifics to handle that are much different than those that come with a gala or auction. Using tech tailored specifically to a golf event makes it simple to handle the golf details, like flighting, handicaps, tie-breakers, and live scoring. You’ll keep everything organized in one easily-accessible place, so you, your planning team, and even the golf facility staff are all on the same page and working with up-to-the-minute information and not bouncing between multiple platforms and spreadsheets.

Golf facilities love tech that makes it easier on them, too—they’ll spend less time in the back office creating cart signs, rules sheets, and alpha lists and more time out front assisting you and your tournament’s golfers.

2. You’ll Save Time, Resources & Effort

It starts with an event registration website with secure payment processing, where golfers, prospective sponsors, and supporters can learn more about your organization and event and commit to participating with just a few clicks. So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks.

Online registrations should automatically flow into the software’s backend, where you can instantly find golfer, sponsor, and payment information. That means no processing paper forms, checks, or receipts and no entering and re-entering information in different spreadsheets. What’s more, when it comes time to make team pairings and hole assignments, it can all be done right in the software. Your administrative burden is cut in half

3. Sponsors Get Better ROI

Sponsors get a ton of value out of the digital exposure provided by tournament management tech. Instead of being limited to signage on the golf course the day of the event, it’s amplified with the exposure throughout the platform before, during, and after the event. So every time someone visits your event site to register or just learn more about the tournament, sponsors get eyeballs on their brand.

Combine that with hole-by-hole exposure and push notifications in the live-scoring app, and businesses see even more value and ROI in supporting your tournament. Plus, sponsors can browse available packages, make a purchase, and upload logos and links right through the event website, eliminating time-consuming back and forth to collect assets and providing instant exposure.

4. You’ll Raise More Money

Any tournament management tech should come with tools that boost fundraising. At a minimum, you should be able to collect donations via the event website, but look for additional fundraising features like a donation tracker on the event site, multiple donation calls-to-action throughout the platform, the ability to round up and donate at checkout, exclusive sponsorships that can be sold at a premium, and fun add-ons that drive revenue (and bring fun and excitement to your charity golf tournament).

National Ag Science Center placed banners around the golf course to help golfers better understand their mission.

5. It Engages Golfers, Donors & Sponsors

Engagement—prior to, during the round, and following the tournament—is key to donor onboarding and stewardship. Instead of just sending golfers out on the course and not interacting with them again until after the round, look to technology to engage them in a variety of ways throughout the day. Live scoring is a great way to keep golfers engaged every time they check the current standings on the tournament’s live leaderboards (which also provides additional sponsor exposure and another opportunity for folks to make a donation).

Direct folks to the event website at the end of the tournament and challenge folks to make a donation, perhaps equal to that of the winning team or what their team shot. You can also leverage push notifications and email communications to share information and updates throughout the day. After the event, export your golf tournament donor data for inclusion into your donor CRM for additional follow up and stewardship.

6. You’ll Be Ready for Next Year

Rather than starting from scratch, you can simply copy your event in the golf tournament software platform, update the date and key details, and push it out to your audiences to save the date and keep it on their radar for next year. If you have a date set, include the link to your new event website in any post-tournament thank yous and follow-up communications to get a jump on promotion and sponsor sales.

7. You Don’t Have to Know About Golf

It doesn’t matter if you’ve never picked up a golf club, you hit the links a few times a week, or fall somewhere in between, you can plan a successful, lucrative golf fundraiser with the right tools and resources behind you. Your tech platform should come with a responsive, knowledgeable support team that’s there to coach you, answer questions, and troubleshoot issues for you and your event’s participants.

Golf for Good with GolfStatus

GolfStatus works with nonprofits and charities of all types and sizes to launch or level up their golf fundraisers. The robust platform streamlines the process from start to finish and is backed by an in-house support team available seven days a week.

Through the Golf for Good program, qualifying 501(c) organizations and others planning golf events that benefit a charity can use GolfStatus’ tournament management software at no cost, including an event website, online registration and secure payment processing, digital sponsor exposure, robust reporting, and more. Visit golfstatus.com/demo for more information or to get qualified.

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When golfers decide to play in a charity golf tournament, they often reach out to their friends, family members, neighbors, or colleagues to fill their team. This is good news for your organization—not only does it fill your tournament’s field, but your mission gets exposure to a brand new audience of potential new donors and supporters.

Take full advantage of this opportunity to introduce your organization to a captive audience at your golf event. Create a cause connection by helping golfers understand what your organization does, who it serves, and how their participation is a key part of fulfilling your mission. They may have come to golf, but when they see the tangible impacts of what the tournament is raising money for, it’s easier to convert them into donors.

Here are 10 ideas for your next golf fundraiser to connect golfers to your mission:

1. Add compelling photos and videos to your event website.

A picture is truly worth a thousand words, so take advantage of your event website’s customization features to add photos that illustrate your organization’s work and impact. If possible, add video too—anything from a simple slideshow of photos set to music, an impact story, or a polished marketing video are effective in telling your organization’s story visually.

Help golfers connect to your cause with powerful images and videos on your event website.

2. Invite a guest speaker to share their experience.

Kick off the tournament with a speaker who has benefited from your nonprofit’s services. Or add a presenter to a luncheon, banquet, or awards ceremony. Hearing first-hand from a beneficiary drives home the impact of your work. For example, Riverside Ranch, a therapeutic horse riding program, invited parents of riders to speak at their golf tournament’s luncheon and share what the Ranch meant to their family.

3. Include promo materials in player gift bags and golf carts.

A one-page flier, brochure, annual report, or other collateral can help golfers understand the depth of your mission. Be sure to include QR code on any printed materials with a direct link to the donation page on your event website where folks can donate right from their phones! Drop these in player gift bags or leave them in golf carts for golfers to peruse at their leisure. If your golf facility has carts with video capabilities, inquire about showing a video or photo slideshow on the screens. RiseUp Malawi, which provides educational opportunities in the African country of Malawi, played a video with a welcome message from some of the children the organization serves. They also provided each golfer with a book about Malawi with handwritten notes from the kids and on-site staff.

4. Place signage and banners around the golf course.

These pieces should be placed strategically around the course for maximum visibility. High traffic areas such as registration, driving range, putting green, and inside the clubhouse (near the bar or front door are good choices) are all guaranteed to get golfers looking. You can also place smaller signage unobtrusively on the golf course with information about your organization, facts related to your cause, or ways to take action. QR codes are a great addition to these as well to solicit donations.

National Ag Science Center placed banners around the golf course to help golfers better understand their mission.

5. Highlight your organization’s beneficiaries.

Depending on the work your nonprofit does, you could invite beneficiaries to attend or participate in the event. Personal connections are incredibly powerful, so provide opportunities for them to engage with golfers and sponsors throughout the day. For instance, if your golf tournament benefits a school, teachers or administrators could greet golfers as they arrive or even be added to teams. This isn’t limited to human beneficiaries, either! For example, pet rescue organizations could have adoptable pets at the golf course and an accompanying adoption drive.

6. Take advantage of downtime.

Downtime is a great chance to engage with a captive audience! Whether folks are waiting on the tee box, to check in, for a turn on the driving range, or for final results to be announced, your organization’s staff, board members, beneficiaries, or even volunteers can mingle with golfers to chat and have a conversation about your mission. You could also strategically station these folks on various tee boxes throughout the golf course (perhaps on a par 5 that might take groups longer to play through) to talk with golfers as they play their round or rethink your format to add in more opportunities for face time with participants. For example, Breckenridge Outdoor Education Center, an organization that removes barriers to outdoor experiences for those with special needs, used tee times rather than a traditional shotgun start to give them a few minutes to visit with each group as they waited for their turn to tee off.

7. Hold an accompanying event.

If it makes sense for your organization, hold an event in conjunction with your golf fundraiser that drives home your mission. Outlook Enrichment, a nonprofit that serves the visually-impaired, holds a blind golfers clinic alongside its annual charity golf tournament. The clinic features instructors and volunteers helping visually-impaired golfers putt, chip, and play a few holes. Many organizations also hold events targeting non-golfers, such as golf lessons, a wine tasting, blanket-tying or meal-packing event.

A volunteer coach helps a participant line up their shot during Outlook Enrichment’s blind golfers clinic.

8. Send push notifications.

Your golf event management platform should be able to send push notifications to golfers via a mobile app for easy communication. These notifications can help connect golfers to your mission by including a link to your website, testimonials from beneficiaries or volunteers, or even solicit donations for a specific program or outreach effort. Keep the notifications short, impactful, and time them strategically.

9. Display photos or memorabilia on the course.

Golfers want to know what the tournament is raising money for—what better way than to display photos or related memorabilia on the golf course. For instance, the Pat Neal Memorial Golf Tournament raises money for brain cancer research in honor of the tournament’s namesake, Pat Neal. A photo of Pat was placed on the course and golfers were encouraged to sign the photo as a keepsake for Pat’s family.

Pat Neal’s three children post with his picture on the golf course at his memorial golf tournament fundraiser.

10. Provide opportunities to take action.

The ultimate goal of helping golfers understand your mission is to have them take some sort of action, so give them the opportunity to do so. You could set up a donation station where folks can contribute, solicit volunteer sign ups, have a pop up shop to sell branded merchandise or products, or let folks start the process of adopting a pet.

Wrapping Up

First and foremost, technology is a major asset in creating cause connection. From your event website to push notifications to impact videos, leverage tech tools to be effective (and make it easier). Use tech to tell your organization’s story; engage with golfers before, during, and after the tournament; and ultimately, compel golfers and sponsors to further support it through a donation or future events. In doing so, you can demonstrate the impact your organization has on your community at large.

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Get Qualified for No-Cost Event Technology

GolfStatus’ Golf for Good program gives back to nonprofits by providing access to its full golf event management and fundraising platform at no cost, so event planners can focus on building relationships, stewarding donors, and doing more good. Get qualified by clicking the button below!

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A corporate golf outing is an especially attractive option for companies looking for a way to engage employees, clients, and even the community. It’s an opportunity to raise awareness about your brand in a unique and meaningful way, while also advancing important business relationships and even raising money for a nonprofit or cause. 

But if you’ve been tasked with planning such an event, you know that there are a number of moving parts and important aspects to consider to ensure the outing delivers a positive return on your company’s investment. Here are five keys to a great corporate golf event:

1. Use Tools That Save Time

It’s likely that planning a company golf outing isn’t your full-time job, or even something you do on a regular basis, so you might not know where to start or how to maximize efficiencies that save your precious time. Most event management systems aren’t able to intuitively manage the intricacies of a golf outing (hole assignments, player pairings, scoring and leaderboards, flighting, handicaps, etc.) so look for one that’s built specifically for golf tournaments.

Online registration is a must-have—golfers seamlessly submit their information and payment online, saving hours of dealing with spreadsheets, checks, and receipts. Plus, all information should populate into the platform’s back end, which means all the event’s information is stored and accessible in one place by organizers and even staff at the golf facility. Need to quickly communicate with all registrants? Look for built-in communication tools like emails and push notifications. Want to print branded score cards and cart signs? Use a platform that comes with pre-formatted, professional printouts.

A golf-specific event management platform lets you easily make hole assignments and team pairings while handling flighting, handicaps, and other golf-related details.

2. Raise Money for Charity

Golf has an undeniable tie to philanthropy—the sport contributes nearly $4 billion to charity annually. Its capacity for fundraising is unmatched and provides high visibility for the benefiting organization to raise awareness about its work. So whether it’s a corporate foundation, partner charity, or favorite nonprofit, raising money as part of a corporate golf event not only provides a ton of brand lift, but fosters goodwill among your company’s employees, the community at large, and your client base.

More and more, people want to work for and do business with organizations that prioritize community impact, which makes a charitable golf event a banner addition to your company’s corporate social responsibility portfolio. An event website is the perfect place to share the charity’s story, why you’ve committed to raising money for it, and even collect donations from folks that may not be able to participate in the golf event.

Golf outings not only provide high visibility for the benefiting charity, but a ton of positive brand lift and fosters goodwill among your company’s employees, the community at large, and your client base.

3. Promote the Outing

Particularly if your golf outing has a charitable component, drum up some positive PR for your company and what the event is raising money for. Invite members of the press and the community to participate and work together to raise awareness for a good cause (and give your brand a substantial lift). If you’re live scoring the event, post a link to the live leaderboards on your social media channels to get even more exposure for your company and brand, the benefiting charity, and the leaderboard sponsor (if you have one).

4. Focus on a Great Experience

What sets a great event apart from a good event is the overall experience. Folks will remember if the event was chaotic and plagued with snafus—or if it was well executed. Using technology tools to manage the event holistically frees golf facility staff up to assist and cater to golfers instead of scrambling to handle last minute tasks like hole assignments, scorecards, cart signs, and alpha lists. 

Beyond a well-run event, add-ons and extras like contests, auctions, on-course entertainment, and custom player gifts make for a top-notch experience and one participants won’t soon forget! Live scoring adds an element of professionalism unlike any other and lets spectators (as well as event organizers who are keeping an eye on the round’s progress to facilitate an awards ceremony, banquet, reception, or other post-round gathering) follow along on live leaderboards.

Above all, your corporate golf outing should offer a top-notch experience that provides a positive return on your company’s investment.

5. Use the Day Wisely

As most corporate professionals can attest to, a ton of business happens on the golf course. Unlike other events, a golf outing gives you three to four dedicated, focused hours on the course to engage with clients, partners, and vendors. What’s more, think about ways to connect with employees, whether it’s through a pre- or post-round meal or reception, on-course interactions, the opportunity to volunteer, or informal networking. 

Be strategic when making hole assignments and how they might further business objectives. For example, you may want to pair your company’s top executives with their counterparts from a major partner or prospective client to spend the day on the course talking business and potentially even closing deals. Or group staff or board members from the benefiting charity with potential partners or donors to help advance their mission and open doors for additional support. Make sure any event management system you use has the capability to easily assign holes and pairings.

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Technology Makes the Difference

The right technology streamlines your company’s golf outing. GolfStatus provides an event website for your tournament where golfers and sponsors can register (complete with secure payment processing), find more information about the benefiting organization, see details about the course, and even make a donation to the charity. The platform’s reliable live scoring gives any event a professional feel and keeps golfers engaged throughout the round and even lets spectators follow along with the progress.

Through the Golf for Good program, nonprofit organizations and individuals, businesses, corporate entities, or other partners holding a golf event that benefits a nonprofit, can qualify for no-cost access to GolfStatus’s technology. It offers solutions to all things golf tournaments—flighting, hole assignments, mobile scoring, and much more. Click below to get qualified or email [email protected].