by Jen Wemhoff, Communications Manager at GolfStatus

Nonprofit golf event organizers are always looking for new and creative ways to boost fundraising, provide sponsors with real value, and deliver a memorable tournament experience for participants. Fortunately, there’s one tournament extra that does all three: pin flags.

Pin flags are one of the most visible—and versatile—sponsorships your tournament can offer. Why? They offer sponsors and your nonprofit unparalleled branding opportunities, elevate the look and feel of your tournament, and perhaps most importantly, create new ways to raise dollars for your cause.

Here are six reasons why you should add a pin flag sponsorship to your next charity golf tournament.

1. New Golf Tournament Sponsorship Option

To build on success, it’s essential for charity golf tournament organizers to continually add value and increase revenue every year. If your tournament has consistently sold out sponsorships and you want to expand offerings, pin flags are a great choice for tournaments of all types and sizes.

Plus, pin flags are flexible. You don’t have to offer them as a one-size-fits-all package. Instead, you can structure them in different ways that meet your fundraising goals, tournament needs, and sponsor budgets. Some common approaches include:

• One sponsor for all 18 holes. This is perhaps the most common approach, and is a great option for a major sponsor who wants maximum visibility.

• Split the course. Sell sponsorships for the front and back nine separately, giving two mid-level sponsors the chance to stand out.

• Individual hole sponsorships. Give multiple businesses the chance to sponsor a single hole with a pin flag, spreading opportunity across a larger group of supporters.

2. premium visibility across the course

Pin flags are found on every single green and are the focal point of every single hole. That means that sponsor logos and branding are front and center as golfers approach and finish each hole. Put simply, pin flags demand attention!

Even smaller-scale events like mini golf fundraisers or simulator-based events can benefit from this exposure. Pin flags (or creative adaptations of them) are highly visible branding opportunities that make an impression no matter the format of your event.

The visibility offered by pin flags is especially attractive to sponsors who want more than a logo on a banner. Pin flags and the accompanying digital exposure provided by your golf event management platform guarantee that the sponsor’s name is seen repeatedly throughout the tournament.

Even mini golf events can benefit from a pin flag sponsorship!

3. Elevate the Look & Feel of Your Tournament

Custom pin flags instantly upgrade your tournament. They give your event a professional, polished look that stands out to golfers, sponsors, and even golf facility staff. Seeing branded pin flags on every green tells golfers, sponsors, and donors that you take the event seriously and value sponsor relationships. The professional impression can help:

• Build credibility with first-time golfers and supporters

• Encourage past sponsors to return and level up their investment in your event in the future

• Differentiate your tournament from others in the area

Golfers and sponsors appreciate when an event feels well-organized and put together. Details like pin flags may seem small, but they help contribute to an overall professional experience that keeps participants coming back.

4. raise more money

Every additional golf tournament sponsorship represents new dollars for your cause and a new revenue stream for your event and organization. Pin flag sponsorships are especially valuable because they’re premium, high-demand options that many businesses find appealing. Plus, this sponsorship comes with a high ROI, making it worth a higher price point because pin flags:

• Offer unprecedented visibility across the golf course

• Have a “wow” factor

• Give sponsors a unique way to stand out

No matter how you sell pin flags—individually, nine, or 18 holes, the income has the potential to add up quickly.

5. extend the value beyond tournament day

Pin flags don’t have to be a one-and-done piece of event signage! With a little creativity, you can continue to leverage them after the tournament ends to deepen sponsor relationships and raise additional funds. Use them as:

• Thank you gifts for sponsors. Invite board, staff, or planning team members to sign the flags and present them to sponsors as a thank-you keepsake.

• Auction items or raffle prizes. Frame a flag, signed or unsigned, and include it in your silent auction or offer it as a fun raffle prize.

• Dual branding. Print the sponsor’s logo on one side of the flag and reserve the other side for your nonprofit’s logo, the name of a key supporter, or fun messaging. It makes the flag a unique memento that ties your mission to the sponsor’s contribution.

These extra uses add even more value to pin flags, extending the life and impact of the sponsorship while showing sponsors that you’re committed to making their investment meaningful.

Camp Hope Foundation, which provides camp experiences to children with pediatric cancer during their treatment, has campers sign their tournament’s pin flags, which are then auctioned off to raise additional funds.

6. There’s no hassle (with the right partner)

If you’re thinking, “This sounds great, but I don’t have the time to handle all those details on top of everything else,” then you simply need to find the right partner for pin flags.

GolfStatus has a turnkey solution for pin flags—you handle selling the sponsorship, GolfStatus handles everything else, including:

• Design. The team works directly with the sponsor or sponsors to secure logos and messaging.

• Logistics. The team works with the vendor to ensure everything looks great on the full-color, dye-sublimated flags.

• Delivery. Flags are shipped directly to the golf facility (or other chosen location) on time ahead of your tournament.

Letting a partner handle the details makes pin flag sponsorships virtually hassle-free for tournament organizers. You can focus on recruiting sponsors, engaging players, and running your event while GolfStatus ensures pin flags look great and arrive on time.

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SAMPLE PIN FLAG SPONSORSHIP PACKAGES

To help you get started, here are a few ideas on how to structure and price pin flag sponsorships. You can adjust them based on your audience, sponsor budgets, and event size.

Entire Course Sponsorship: 18 Pin Flags

One package available.

• Exclusive branding on all 18 pin flags across the course

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Opportunity for social media collaboration

• Includes one foursome

• Price point: $4,000 - $6,000+ (depending on your market and tournament size)

Front or Back Nine Sponsorship: 9 Flags

Two packages available.

• Exclusive branding on nine pin flags

• Company name and logo on the event website and sponsor banner

• Recognition on social media and email blasts

• Price point: $2,000 - $3,000+

Individual Pin Flag Sponsorship

18 packages available.

• Branding on one pin flag

• Company name and logo displayed on the event website

• Price point: $250 - $500 per hole

Bundled Hole Sponsorship

18 packages available.

• Individual pin flag sponsorship

• One hole sign, plus exposure in the digital scoring app.

• Company name and logo displayed on the event website.

• Price point: $600 - $1,000

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Final Thoughts

Pin flag sponsorships check all the boxes: they’re flexible, visible, professional, and lucrative. They create a one-of-a-kind branding opportunity for sponsors and your organization, make your event look sharp, and generate additional dollars for your mission.

Whether you package them as a full set, split them by nine, or sell them individually, pin flags are a simple but powerful way to enhance your golf fundraiser.

The Right Partner for Pin Flags

Get Started With GolfStatus

partner snapshot

Lead(h)er is on a mission to fuel career and community engagement for professional women in the Quad Cities. Through its signature mentoring program, Strike a Match, and a variety of professional development and networking events, Lead(h)er is helping women meet their career goals and forge relationships. Since the organization was founded in 2016, over 1,300 women have been matched with mentors who help them accelerate their career growth, strengthen community ties, and build an equitable workforce.

Lead(h)er connects women in the Quad Cities through mentorship programs.

Lead(h)er’s Executive Director, Hannah Howard, is a formidable staff of one, backed by a working board of 15 women. Hannah and every one of the women on the board went through the mentorship program before formally working with the organization, so they understood firsthand the value of high-impact, barrier-free programs that change women’s lives and strengthen the community. “Mentorship is about more than just reaching career goals; it’s someone in your corner,” says Hannah.

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“Lead(h)er works with women in all professions and allows them to meet other women that they otherwise never would have connected with.”

— Hannah Howard, Executive Director of Lead(h)er

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the challenge

As a growing nonprofit, Lead(h)er needed a reliable and sustainable way to diversify revenue beyond grant funding. Its annual golf outing quickly grew into the organization’s largest fundraiser, giving men and the community the chance to support Lead(h)er’s work while also introducing many women to the game of golf for the first time.

The Lead(h)er golf event not only brought in a significant portion of the annual operating budget, but also helped introduce many women to golf.

But as the event gained momentum, challenges emerged. Sponsorship levels had sold out, leaving little room for growth. Managing registration, communications, and scoring was increasingly time-consuming for Hannah and the planning committee, who knew they needed to find a solution to help the tournament grow and scale.

the solution

As the fifth annual tournament drew near, Hannah heard from the golf pro at Palmer Hills Golf Course, where the outing is held, about a tech platform that would help streamline the event and give them tools to raise more money. “I admit, I was skeptical about GolfStatus, but we decided we didn’t have anything to lose,” says Hannah.

An event website made it simple for golfers to learn about the event and register, giving sponsors exposure with every visit.

Lead(h)er partnered with GolfStatus to streamline planning and operations, elevate the tournament’s professionalism, and unlock new opportunities for sponsorships:

• An attractive tournament website centralized registration, showcased sponsors, and eliminated the manual work of managing teams and payments.

• Custom pin flags and hole-in-one insurance created new, premium sponsorship options without pricing out longtime supporters.

• Live scoring engaged golfers on the course but also gave organizers real-time visibility into when groups would finish, eliminating guesswork at the awards reception.

• Dedicated support from GolfStatus staff made the transition seamless and gave Hannah the tools she needed to feel confident as a non-golfer planning a golf event.

the results

In 2025, its first year working with GolfStatus, the Lead(h)er golf outing raised $29,000, an all-time high for the event and nearly a quarter of the organization’s annual budget. The funds raised from the golf tournament provide additional revenue to reduce the organization’s dependence on grant funding, giving Hannah more time to focus on growing mentorship programs and building community support.

new sponsorship opportunities

Beyond raising money, Hannah says the Lead(h)er golf tournament is a great way to connect with sponsors. “Golf is a fun, high-impact way for sponsors to gain exposure,” she says. Several tournament sponsors leaned into the fun of the event with themed displays and activities on the course, from a giant Barbie doll box to a rad 90s themed pay the pro fundraising hole.

The tournament sold out its sponsorships in 2024, after just increasing pricing. Hannah and the planning committee knew they needed to add some new options the following year, but felt stuck because “we didn’t know what else to add.” GolfStatus had the answer, with new, premium sponsorship options like its exclusive Technology Sponsorship, a Pin Flag Sponsorship, and a Hole-In-One Contest Sponsorship.

• The Technology Sponsorship offered touchpoints throughout the GolfStatus platform, including on the event website's home page, the tournament’s live leaderboards, the live scoring app, custom cart signs, and more.

• Custom, branded pin flags gave a sponsor and Lead(h)er highly visible, lasting recognition across the course. “It was so exciting to see our logo and the sponsor logo out flying on the course!” Hannah says. “It was such a visual element to help brand the event and truly a win-win.” A framed flag was presented to the sponsor after the tournament as a thank-you keepsake.

• The planning team had previously considered the idea of a hole-in-one contest, but as a non-golfer, Hannah didn’t feel confident moving forward. “It was so great to have GolfStatus handle the insurance and liability specifics for us,” Hannah says. “I wasn’t sure how to go about describing the contest logistics to potential sponsors, so I really appreciated the tools GolfStatus provided to help get the sponsorship sold!”
  
  

live scoring

Live scoring through the free GolfStatus mobile app was a favorite of both golfers and organizers. Volunteers roamed among the golf carts as golfers got settled for their round, helping them download the app and find their team codes.

Golfers liked the ability to track standings on the leaderboards in real time, both online and in the app, and Hannah could track where every team was on the course, eliminating the stress of guessing when to move forward with awards and post-round activities. “Live scoring was really cool, but I loved being able to see how many holes were left for each team,” Hannah says, also noting that sponsors earned even more logo exposure on the live scoring app.

Showcasing the Mission

The tournament attracts a mix of participants, from returning golfers, employees from sponsors, and friends of mentors and mentees. Many of the tournament’s participants are women who have participated in the mentorship program and are just picking up golf, breaking down barriers to the sport in a fun environment. And for the first time, an all-female team won the tournament, making it a full-circle moment and milestone that captured the spirit of Lead(h)er’s mission.

A team representing the First Tee of the Quad Cities won the Lead(h)er golf tournament, marking the first time an all-female team had won the event.

Meeting Goals

As a staff of one, Hannah needs all the help she can get to plan, manage, and execute Lead(h)er’s fundraising events like the golf tournament. A hardworking committee of volunteers helps make it happen, reaching out to prospective sponsors, procuring auction items, and jumping in on tournament day to keep things running smoothly. But Hannah says the support from GolfStatus was critical to the golf fundraiser’s success. “GolfStatus was quick to respond and so attentive to what we needed and helped us meet our goals,” Hannah says. “They answered every question and were so prompt and patient in explaining how things worked. As a non-golfer, they made things so easy.”

In all, the golf tournament not only met its financial goals, but also advanced Lead(h)er’s broader mission to connect and empower professional women in the Quad Cities. “The golf tournament is a game changer, bringing in a good chunk of our annual budget,” Hannah says. She points out that the annual golf event raises more money for Lead(h)er than its annual gala that celebrates mentors.

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“We work so hard for every dollar, and GolfStatus took a lot of work off my shoulders. They truly want the best for us and for us to be successful.”

— Hannah Howard, Executive Director of Lead(h)er

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golf for good with golfstatus

GolfStatus makes charity golf tournaments and fundraisers easier and more successful than ever. Time-saving tech, revenue-boosting add-ons, and best-in-class support help nonprofits of all types and sizes raise more money through golf. Book a meeting with our team of golf fundraising experts to find out how your golf event can get started with GolfStatus at no upfront cost.

Free monthly webinars have reached 9,000 nonprofit professionals with golf fundraising knowledge, CEU credits, and actionable strategies since 2022

Lincoln, NE (September 5, 2025) - GolfStatus, the leading golf event management platform for charity golf tournaments and fundraisers, is proud to celebrate three years of providing free educational webinars designed to help charitable organizations plan, promote, and execute successful golf events.

Since the first webinar in September 2022, nearly 9,000 nonprofit professionals, volunteers, event planners, and industry partners have received valuable insights into golf fundraising. The monthly sessions focus on practical strategies, proven best practices, and actionable ideas that help causes of all types and sizes make the most out of their events, whether they’re hosting their first golf tournament or growing an established outing.

“We started the webinar program with the goal of making golf fundraising knowledge accessible to any nonprofit or tournament planner, regardless of size or resources,” says Ashley Stahr, Chief Marketing Officer at GolfStatus. “Three years later, it’s incredible to see the impact: thousands of nonprofits using golf to raise money, engage supporters, and expand their missions.”

Webinars offered by GolfStatus are:

• Free to attend, with no cost to register.

• Accessible to all, with every registrant receiving the full session recording.

• CFRE (Certified Fund Raising Executive) approved for continuing education units for certification or recertification.

• Available on-demand in GolfStatus’ online resource library.

The GolfStatus webinar series has featured tournament planners, fundraising and nonprofit industry experts, and golf professionals who share their experiences and advice on topics such as securing sponsorships, leveraging technology, engaging donors, boosting revenue, and creating memorable experiences for participants.

Register for upcoming sessions or watch recorded webinars at https://golfstatus.com/webinars.

For more information, contact Ashley Stahr at [email protected].

About GolfStatus

GolfStatus helps nonprofits leverage the giving power of golf to raise more dollars, engage supporters, and do more good. Its robust golf event management platform streamlines golf tournaments from start to finish to save time and enhance the overall event experience for golfers, sponsors, and golf facilities. GolfStatus combines powerful technology with practical golf fundraising resources and industry-leading support to make charity golf tournaments easy, approachable, and efficient for organizations of all types and sizes. Visit golfstatus.com.

partner snapshot

Community Food Hub, formerly Rancho Cordova Food Locker, in Rancho Cordova, California is working to reshape how food assistance looks and feels in its community. It started with changing the mindset and process of how people facing food insecurity in the community receive food and supportive services. The shift to a “People’s Choice” model necessitated an expansion of both space and programs, including a grocery-store-style food pantry and wraparound services like nutrition classes, job search support, diaper supplies, and bike servicing to help individuals and families thrive.

Community Food Hub in Rancho Cordova, California serves more than 1,500 families a week, three times as many as it served last year.

Serving more than 1,500 families each week, Community Food Hub also offers programs for seniors, students, veterans, and neurodiverse volunteers. “People don’t walk in the door excited to be there, so we greet them with smiles and hugs if they need it,” says Debbie Holden, Vice President of Expansion and Development at Community Food Hub.

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“Almost 80% of the population we serve are working poor and families, and 20% are seniors with fixed incomes.”

— Debbie Holden, Vice President of Expansion and Development at Community Food Hub

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With the support of the City of Rancho Cordova, local businesses, organizations, and volunteers, the organization is expanding into a new 6,600-square-foot facility that will transform a once-blighted property into a vibrant resource for the community. “We’re so grateful for the community’s support. It’s going to change the neighborhood in the best way,” Debbie says.

the challenge

In 2024, a leadership class sponsored by the Rancho Cordova Chamber of Commerce launched the FORE! Feeding Families Golf Tournament as a class project to raise funds for the Community Food Hub.

But once the class ended, sustaining the golf event fell mostly to Debbie, along with a small group of staff and volunteers. The goal for the event’s second year was ambitious: to increase the previous year’s proceeds by $5,000 or more to help them purchase a refrigerated truck as part of the Community Food Hub’s food recovery efforts.

With a small planning team and the need to grow the tournament’s financial impact, Debbie needed tools and support to help her pull it all off.

The FORE! Feeding Families golf tournament grew out of a leadership class sponsored by the Rancho Cordova Chamber of Commerce.

the solution

Carrie Johnson, Community Food Hub’s Executive Director, had received emails about GolfStatus, which were forwarded to Debbie as she embarked on planning. “I’m not a halfway person,” Debbie explains. “I needed all the resources I could get to help.” She connected with the GolfStatus team and liked what she heard about the platform’s potential for time savings and revenue generation. “After talking with GolfStatus, I said to myself, ‘This couldn’t be bad,’” Debbie says.

As a nonprofit entity, Community Food Locker qualified to use GolfStatus at no upfront cost through the Golf for Good program. With support from GolfStatus’ team, including hands-on guidance from on-staff PGA Professionals and quick responses to questions, Debbie was able to confidently manage everything in one place: registrations, sponsorships, team pairings, and more.

For Debbie, who describes herself as “not a techie person,” GolfStatus provided a user-friendly, one-stop shop for the FORE! Feeding Families event. “It wasn’t as difficult as I thought it would be,” she says. “I wanted to make the tournament as fun as possible for golfers and raise funds, and GolfStatus helped keep me organized.”

The pin flags gave the tournament a professional feel. The flags included the sponsor logo on one side and the Community Food Hub on the other.

the results

FORE! Feeding Families exceeded expectations on every front. With 88 golfers and 24 sponsors, the event raised nearly $50,000. These funds will go a long way toward the purchase of a refrigerated food truck, which will be used to recover fresh food from local grocery stores and ensure thousands of families have access to nutritious food.

In addition to raising critical funds, the tournament helped strengthen community ties. Local officials, corporate partners, and business leaders came out in full support, positioning Rancho Cordova Food Locker/Community Food Hub as a cornerstone of the Rancho Cordova Community. Golfers and sponsors alike walked away impressed by the tournament's professional feel, smooth execution, and connection to the mission.

The tournament’s website made it easy to register teams, sell sponsorships, and provide digital sponsor exposure.

technology boosts efficiency & professionalism

A key factor in the tournament’s success was GolfStatus, which provided a streamlined, all-in-one platform to plan and execute the tournament:

• Online Registration. Golfers and sponsors registered and paid on the tournament’s website, which saved Debbie time and cut down on the need to manage emailed names and check payments.

• Sponsor Exposure. Sponsors earned digital exposure as soon as they purchased their packages on the event website, giving supporters the recognition they deserved and elevating the tournament’s professional feel.

• Custom Pin Flags. The pin flags provided by GolfStatus blew Debbie, the sponsor, and even the golf course staff away. The flags included the sponsor logo on one side and the Community Food Hub on the other.

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“The pin flags were unbelievable! It made it feel like we were at a pro tournament,”

— Debbie Holden, Vice President of Expansion and Development at Community Food Hub.

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• Backend Management. Debbie could instantly get a clear view of registrations, sponsorships, and payments in the software’s backend, helping her stay organized throughout the planning process.

• Responsive Support. GolfStatus’ in-house support team was there every step of the way. Debbie says the team was super responsive and provided easy-to-understand answers to her questions. “They encouraged me and cheered me on,” says Debbie.

• Revenue Boosters. Along with pin flags, the tournament sold GolfStatus’ exclusive Technology Sponsorship and utilized its hole-in-one contest offering to drive additional revenue.

confidence for the future

The community's need for the Community Food Hub’s support and services has grown exponentially over the past several years, with the organization serving nearly three times as many households as it did just a year ago. “Every dollar counts,” says Debbie, explaining that the golf tournament helps bring in mission-critical funds. The Food Locker’s new facility, along with the refrigerated truck, will help even more people facing food insecurity in Rancho Cordova.

Using GolfStatus helped lay a solid foundation for the tournament’s future. Debbie came away with new confidence, valuable lessons learned, and a clear vision for how to grow the tournament in the coming years. “Once you see the end results, you know what you need to do to get there,” Debbie says.

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“Now that I’ve planned the tournament from A to Z, I can set the groundwork for the next tournament, which will include GolfStatus.”

— Debbie Holden, Vice President of Expansion and Development at Community Food Hub.

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golf for good with golfstatus

GolfStatus powers charity golf tournaments and fundraisers of all types, sizes, and formats. Through the Golf for Good program, nonprofits like the Community Food Hub can qualify for access to GolfStatus’ tournament management software at no upfront cost. Nonprofits get a free event website, golf event-specific tools and solutions, revenue-boosting sponsorships and tournament add-ons, a responsive support team (including consultations with Fundraising Specialists), and much more. Start your tournament management journey by booking a meeting with the GolfStatus team today!

Lincoln, NE (August 27, 2025) - GolfStatus, the leading golf event management platform for charity golf tournaments and fundraisers, is excited to announce the release of a new Drive Impact video, spotlighting the success and heart behind Project Purple’s Annual Charity Golf Classic for Pancreatic Cancer. The video captures the meaningful connections, community support, and dedication to the mission that have made the event a key fundraiser in the fight against pancreatic cancer.

Now available on YouTube, the two-minute video offers a look at how Project Purple uses golf to drive awareness and raise critical funds for pancreatic research and patient support. It also highlights how GolfStatus’ event management technology has helped streamline the tournament’s logistics, simplify operations, and support the event’s growth over the past few years.

“When you start an event like a golf tournament, you don’t know how successful it will become. Our golf event has grown over the years,” says Dino Verelli, Founder and CEO at Project Purple. “We started off very small and thanks to our supporters and GolfStatus, it’s become a keystone event within our community.”

The video also features a highlight of the annual Golf Classic: Project Purple’s unique Hall of Fame ceremony, which honors and celebrates those who have battled pancreatic cancer.

“Project Purple’s tournament is a powerful example of how golf fundraisers connect communities to causes that matter,” says Ashley Stahr, Chief Marketing Officer at GolfStatus. “GolfStatus is proud to be a small part of their journey and help them drive impact year after year.

For the third year, Project Purple partnered with GolfStatus to power their golf fundraiser, leveraging GolfStatus’ golf event management software to streamline planning, offer new sponsorships, and drive revenue. As a nonprofit, Project Purple qualified for no-cost access to the platform through GolfStatus’ Golf for Good program.

Learn more about Project Purple: https://www.projectpurple.org/

Learn more about GolfStatus: https://golfstatus.com/

About GolfStatus

GolfStatus helps nonprofits leverage the giving power of golf to raise more dollars, engage supporters, and do more good. Its robust golf event management platform streamlines golf tournaments from start to finish to save time and enhance the overall event experience for golfers, sponsors, and golf facilities. GolfStatus combines powerful technology with practical golf fundraising resources and industry-leading support to make charity golf tournaments easy, approachable, and efficient for organizations of all types and sizes. Visit golfstatus.com.

About Project Purple

Project Purple is a non-profit organization empowering the fight against pancreatic cancer. The organization’s unwavering commitment is fueled by the pursuit of raising awareness, driving crucial research, and providing aid for patients who are battling this disease. Since Project Purple’s founding in 2010, it’s been leading the charge, pioneering advancements, and bringing hope to those affected by pancreatic cancer. Visit projectpurple.org.

partner snapshot

In 2010, when Joe Merry was facing a long battle with cancer, his good friends Jacob Ferreira and James Fahey wanted to help. They organized a golf fundraiser to help cover his expenses while he was unable to work during cancer treatment, enabling him to focus solely on getting healthy during his recovery.

Hope Strengthens Foundation founders, from left: James Fahey, Joe Merry, and Jacob Ferreira.

While Joe went into remission and is cancer-free, Jacob and James realized that there was a pressing need for this type of help and support, and that their efforts were scalable. Hope Strengthens Foundation (HSF) was born out of Joe’s strength and courage and the desire to “do what we can to help people,” Jacob says.

They made a long-term commitment and strategy to provide the same support given to Joe to as many other people in need as possible. HSF’s mission is to provide critical financial support to individuals and families facing life-threatening illness, disability, or recovery from traumatic injuries.

the challenge

What was initially a one-off event evolved into a signature fundraiser for HSF to provide financial assistance for medical expenses, equipment purchases, travel costs, and other expenses, as well as scholarship programs to support students in need who are pursuing careers in healthcare. “We serve 50 to 100 families on an annual basis, primarily in New England, but have helped patients in 15 states,” Jacob says.

As the golf tournament grew, so did the complexity of managing its planning and execution. Manually collecting and managing team registrations, sponsorships, and donations placed a heavy administrative burden on Jacob and his team of volunteers. They needed a purpose-built solution for golf tournaments, one that would reduce the time spent on logistics and allow them to focus on what matters most: meeting urgent patient needs.

A dedicated event website made it simple to promote the tournament, register golfers, and sell sponsorships.

the solution

After researching donation platforms and event management tools, Jacob discovered GolfStatus. After watching a GolfStatus webinar and seeing a live demo, he was sold. “It was immediately clear that GolfStatus was built exactly for what we needed,” Jacob says. “The transition and onboarding were smooth, and it gave us everything in one place.”

HSF came on board with GolfStatus in 2022 to help:

• Automate team and individual registrations. Jacob says online registration has been a game-changer for the tournament, collecting information and payment in one easy step without any manual lift.

• Sell sponsorship packages and provide digital exposure. Sponsors could purchase their packages via the dedicated tournament website and upload logos and links, giving them instant exposure.

• Streamline planning. Jacob says, “The administrative lift before GolfStatus was so much higher. It’s easier now to just push the link out to our networks and let the registrations roll in.”

• Boost revenue with new sponsorships and add-ons. HSF leveraged GolfStatus’ exclusive Technology Sponsorship, pin flags, and hole-in-one insurance to round out its premium sponsorship offerings. They also received a donated Dormie Network Stay and Play package from the Dormie Network Foundation, which was included in the tournament’s live auction.

Hope Strengthens Foundation utilized GolfStatus’ branded pin flags offering.

GolfStatus became an essential planning partner for the golf outing, while backend support and customer service made the process even more seamless.

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“The GolfStatus platform is exceptional, and the people behind it are just as exceptional.”

— Jacob Ferreira, Executive Director at Hope Strengthens Foundation

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the results

The 2025 tournament marked its 13th year, raising over $56,000, which can immediately be put to use helping patients with care expenses. This take represents a 15% increase in sponsor revenue year-over-year, and the tournament continues to trend upwards in both turnout and dollars raised, due in part to GolfStatus’ solutions over the past few tournaments.

Jacob explains that the golf fundraiser, held each May, gets HSF through the first third of the year, which is mostly spent fundraising. “The golf tournament is a major pillar of our fundraising,” he says. His planning team is made up of about 10 volunteers who all love golf and love the sport’s ability to connect people and bring them together for an important cause.

The golf tournament is more than a fundraiser, it’s an opportunity for the community to connect around a cause and support patients.

more than a fundraiser

HSF’s golf tournament isn’t just a fundraiser; it’s a community gathering grounded in friendship, service, and impact. The field of golfers and sponsors typically return year after year and have evolved into regular donors to the Foundation.

By freeing up time, increasing efficiency, and supporting meaningful donor and participant engagement before, during, and after the tournament, GolfStatus lets Jacob and the volunteer planning team focus on enhancing the tournament experience each year. “Yes, the golf fundraiser is important for our mission, but the mission doesn’t happen without our supporters. A great experience is another way we can say thank you.” From a post-golf live auction led by NHL Hall of Famer Ray Bourque to a silent auction and heartfelt beneficiary stories, every detail of the tournament is intended to give participants the best possible memories of the event.

NHL Hall of Famer Ray Borque serves as the auctioneer at the post-round live auction.

What’s next?

Jacob says they’re always thinking about the tournament’s growth, but don’t want to dilute the player experience. They’re exploring adding a second course to double the number of golfers, but are being strategic so they don’t sacrifice the quality that participants have come to expect. The growth plan includes GolfStatus to continue to boost efficiency and drive revenue.

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“Our partnership with GolfStatus has been instrumental in the tournament’s success. We can’t do it without the tech and expertise that lets us focus on our mission.”

— Jacob Ferreira, Executive Director at Hope Strengthens Foundation

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From a mission standpoint, HSF will continue to strengthen its partnerships with area medical facilities’ patient service programs, including the Dana Farber Cancer Institute Pediatric Resource Program, Massachusetts General Cancer Center, and Home Base Veteran and Family Care in Massachusetts and Mass General Cancer Center at Wentworth Douglass Hospital in New Hampshire. Each hospital has a fund, subsidized by HSF, that supports patient needs identified by their care teams.

“Our goal is to quickly address the needs of these patients and families so they can focus on getting healthy,” Jacob says. “The golf tournament is a major driver to achieving that goal.”

golf for good with golfstatus

As a nonprofit, Hope Strengthens Foundation was able to utilize GolfStatus’ golf event management platform at no upfront cost. An event website made promoting the event, registering golfers, and selling sponsorships easy and efficient, and GolfStatus’ in-house client success team was there every step of the way to help make the golf tournament a success. Find out how you can take advantage of GolfStatus for your next golf event by booking a quick meeting with our team.

Get Started With GolfStatus at No Upfront Cost

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by Jen Wemhoff, Communications Manager at GolfStatus

Sponsorships are the backbone of charity golf tournaments, generating critical revenue, providing added value for golfers, and helping cover tournament costs. But for sponsors, simply slapping their logo on a banner or cart sign isn’t enough to keep them coming back year after year.

To truly partner with your businesses and maximize their participation in your tournament, it’s important to think beyond just the dollars they contribute. Sponsors want meaningful, measurable ROI and authentic connections with your cause and your audience.

These strategies will help you purposefully and effectively engage sponsors before, during, and after your tournament to create a win-win partnership that drives results on both sides.

Before the Tournament: Lay the Foundation

Engaging sponsors starts well before they commit to supporting your event. Laying the foundation and determining your engagement strategy before starting your sponsor outreach helps set your tournament up for success.

Start with a Strategic Fit

Not every business will be the right fit as a sponsor for your tournament. As you create your prospect list, focus your outreach on companies that:

• Align (or at least don’t contradict) with your organization’s mission or values

• Want to reach your tournament’s audience, such as golfers, community members, or supporters

• Want visibility or engagement opportunities

Your pitch should explain how a sponsorship helps them achieve their goals, whether it’s increased brand awareness, lead generation, community goodwill, or supporting a cause that’s important to their employees and/or customers. Don’t be afraid to start the engagement when making your pitch but asking them what they hope to gain from sponsoring your tournament.

Hole-in-one contests give sponsors great visibility and the chance to engage with golfers.

Offer Customizable Sponsorship Packages

Sponsors want options that help them achieve their goals. Move beyond the standard sponsorship tiers and provide customizable packages that meet the sponsors’ needs. Some ideas:

• Hole-in-one contests where the sponsor can be present on the hole to interact with golfers

• Co-branded or sponsor-branded swag or giveaways in golfer gift bags

• On-course games run by representatives from the sponsoring business

• Digital sponsorship exposure on your event website, mobile app, and digital marketing campaigns

• Pin flags bearing the sponsor’s logo that are framed as keepsakes

• Naming rights for the tournament or a component (such as a happy hour, banquet, lunch, or auction)

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Free GuidE

Sample Charity Golf Tournament Packages

Get ideas to build sponsorship packages that businesses want.

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Every package should include both pre-event visibility for the sponsor’s brand (think social media posts, their logo on the event website and live-scoring app, and email mentions) and on-site presence (which could be their logo on signage or the chance to set up a table on a tee box or speak at the awards ceremony).

Communicate Early & Often

Sponsors are making an investment in your event through their dollars and associating their brand, so it’s essential to keep them in the loop. For example:

• Send a welcome email or set up an onboarding call

• Detail what assets you need from them (logos, website links, messaging, swag, etc.)

• Share a timeline of key dates, such as deadlines for submitting assets or names of golfers playing in the tournament

• Offer a preview of exactly how their sponsorship will be recognized

• Ask what else you can do to help them prepare for the tournament and help them meet their goals

Effectively communicating with sponsors helps move beyond the sponsorship beyond a transaction to a true partnership.

During the Tournament: Maximize Exposure & Engagement

Tournament day is the chance to put your best foot forward with sponsors and deliver a memorable experience that makes them feel taken care of and want to return in the future.

Deliver a Polished, Professional Experience

Sponsors will notice the little things and want their brand presented in the best possible light. You’ll want to make sure that:

• Their logo looks great on all printed materials

• Signage is correct and well-placed

• On-site reps are greeted and supported throughout the tournament

• They have the materials they need to engage with golfers and stay comfortable during the event (such as a tent, table, or power source)

Work with the sponsor to provide opportunities for them to interact with your tournament’s golfers.

Create Opportunities for Interaction

The best sponsorships go well beyond brand awareness to spark real engagement with golfers. You can help sponsors stand out by providing opportunities for them to interact with participants and create positive impressions that last beyond the 18th hole, such as:

• Running fun games or contests on assigned holes

• Providing branded snacks or drinks (or perhaps staffing the beverage cart)

• Giving product demos or free samples

• Holding raffles or giveaways that collect golfer information for follow-up

Highlight Sponsors in Real Time

Use your social media channels and push notifications in your live scoring app to recognize sponsors throughout the tournament. The goal? Boost the sponsor’s exposure (beyond those at the golf tournament) and show appreciation in real time. Here are some ideas:

• Tagging sponsors in Instagram stories or Facebook posts

• Sharing photos of the sponsors’ reps or logo placements

• Encouraging golfers to visit sponsor activations and post on their social platforms with a custom hashtag

• Sending custom sponsor messages via push notifications for top-dollar sponsors
  

After the Tournament: Show Value & Build the Partnership

Sponsor engagement doesn’t end when the tournament does. Keeping sponsors engaged with your organization is an opportunity for broader support and retention for future golf tournaments.

Say Thank You & Show Impact

Do more than a generic form letter or thank-you email. Send a handwritten note or make a personal phone call to thank them for their support of the tournament. Share the tournament’s impact and outcomes and how their support helped make it possible.

Deliver a Sponsorship Report

A personalized sponsorship report demonstrates the ROI from sponsoring your tournament. It should include:

• Basic tournament information (date, location, logos, event website link)

• Data like the number of golfers, sponsors, and volunteers that participated

• Social media metrics like reach and engagement on posts that mentioned the sponsor

• Email open rates or clicks for campaigns that included the sponsor

• Photos and screenshots of logo placements, on-site signage, or reps in action

• Golfer feedback

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Free GUIDE & Template

Golf Tournament Sponsorship Report Template

Wow your golf tournament’s sponsors! This free guide includes tips and templates to help you prove the ROI of your tournament to sponsors.

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Ask for Feedback

Give sponsors the chance to share what they liked, what could be improved, and what they’d like to see in the future. Their input can shape future tournaments and help deepen the relationship with the business.

A short post-event survey or quick debrief call shows you’re invested in their success, too!

Stay in Touch Year-Round

Don’t wait until next year’s tournament to reconnect with sponsors. Keep them engaged throughout the year so they can see the work they helped support. Some low-lift ideas:

• Make sure they receive periodic updates about your work, such as your quarterly newsletter or annual report

• Invite them to participate in other events or networking opportunities

• Give them early access or first right of refusal for next year’s golf tournament sponsorships

• Give shoutouts on social media for ongoing support

By maintaining and strengthening the relationship, you’ll keep your mission top-of-mind and make next year’s “yes” even easier.

Final Thoughts

Charity golf tournaments are important tools that do more than just raise money—they help build lasting partnerships. When you treat your sponsors as partners, and not just sources of revenue, they’re more likely to invest at higher levels, return year after year, and even become advocates for your cause.

Streamline sponsorship management and boost visibility with GolfStatus!

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by Jen Wemhoff, Communications Manager at GolfStatus

There’s an important golf tournament to-do that often gets lost in the shuffle of securing a golf facility, promoting the event, recruiting sponsors, registering golfers, and finalizing details: branding. And while it might just seem like just one more task to cross off your list, branding plays a critical role in the success of your golf event.

Branding your tournament is a key factor in its success! Project Purple uses consistent brand colors and the organization’s logo in its golf tournament branding.

Branding your tournament is more than just slapping your logo on a flyer and calling it a day. Strong, consistent branding can elevate your tournament in big ways, building credibility, making your event more recognizable, helping attract sponsors and participants, and giving you a more professional, polished look. 

Let’s break down why branding matters for your tournament and how to build a cohesive brand—no design degree required.

Why Branding Matters for Your Golf Event

1. It Builds Trust

A clean, consistent visual identity helps people take your tournament seriously. When your materials look polished, potential sponsors, golfers, and donors are more likely to want to be part of it. They see that you’ve put care and thought into your event, and they can assume the overall tournament experience will reflect that, too.

2. It Creates Recognition

If someone sees your tournament’s logo on a flyer, then again on a social media post or in an email, and again on a t-shirt—guess what? They’re more likely to remember it! Branding keeps your tournament top-of-mind, helping grow participation and support for your mission.

3. It Makes Your Event Stand Out

There are a lot of charity golf tournaments out there. And while that’s certainly not a bad thing, it does make it a bit harder to stand out. That’s where branding comes in. Good branding makes your tournament pop. Whether it’s a clever logo, a bright color scheme, or a unique event name, these elements help make your tournament memorable.

4. It Improves Your Marketing

Clear branding makes it easier for you and your team to create marketing materials that look good and work well. From social posts to printed flyers to digital ads, branding helps ensure your marketing efforts are cohesive and easily recognizable by potential golfers, sponsors, and supporters.

Your Tournament’s Brand: What It Should Include

There’s good news for tournament organizers who don’t have access to a designer or a creative team: you don’t need a huge style guide or agency-designed logo to build an effective brand for your charity golf tournament. Simply start with these key elements:

Event Name

Give your tournament a name that’s fun, catchy, and theme or mission-related to help the event stand out and be remembered. Some examples from tournaments powered by GolfStatus:

• Fairway to Heaven Memorial Golf Scramble

• Survive & Thrive Golf Classic

• Drive Out Hunger Golf Classic

• Tee Off for Hope

• Habitat FORE! Humanity

• Putt Putt Fore Puppies

• Drive to Cure Cancer Golf Classic

• Drive for Hope Golf Outing

• Teeing Up Tomorrow

• Chip In for Children’s Charity Golf Outing

• Birdies for Bravery

If your cause doesn’t lend itself to a punny name, don’t sweat—simply including your organization’s name or mission in the name can be just as powerful for branding.

Your tournament’s name and logo should appear on all promotional materials, including your event website.

Logo 

Use your nonprofit’s existing logo or create a unique one for your tournament. Keep it simple, scalable (so it looks good no matter where or what size it’s used), and legible. If you choose to create a separate logo specifically for the golf tournament, be sure that it complements your organization’s overall branding if and when they’re used together.

Color Palette

Choose two to three colors and use them consistently in all materials. Online tools like Coolors or Canva’s color palettes can help you narrow in on colors that look sharp and work well together. Again, it’s a good idea to choose a palette that’s in harmony with your organization’s logo so they don’t clash when used in tandem.

Typography

Stick with one or two fonts that are easy to read. You don’t need anything fancy, but it’s a good idea to avoid ornate script or overly decorative fonts. Consider using bold or all caps for headlines, and a clean sans-serif font for body text.

Imagery

Use consistent imagery, such as golf-themed icons or graphics, mission-related photos, or high-quality shots from previous golf tournaments. Bonus points if you can feature people having fun on the golf course!

Assemble imagery from past years’ golf tournaments that emphasize the event’s brand, like the above image from a glow-in-the-dark golf fundraiser.

Branding Tips for Non-Designers

You don’t need to be a design pro to create a great-looking brand for your charity golf tournaments. Try these tips:

Use Canva (Or a Similar Tool)

Canva is a non-designer’s best friend. It’s free (with an upgraded paid Pro version), easy to use, and packed with great-looking templates for flyers, social posts, email graphics, posters, and much more. You can upload your logo, save your colors and fonts, and keep everything consistent across your tournament’s promotional materials.

Create a “Mini” Brand Guidelines Document

Put all your tournament’s visual elements, including logos, colors, fonts, and a few sample images, in one simple document. This makes it easier to keep everything aligned and share with volunteers, board members, or sponsors helping with marketing. You might also consider creating a shareable Google Drive folder (or other file sharing platform like OneDrive or Dropbox) where the guidelines document and all the branding elements are stored for easy access.

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Free Templates

GOLF TOURNAMENT PROMOTIONAL FLYER TEMPLATES

Save time and create polished, professional-looking flyers to market your golf tournament with these free templates. These editable Canva flyer templates are designed to help you drive participation, boost event visibility, and make your tournament look great—no design skills required. 

Get the Templates

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Stick to Your Chosen Colors & Fonts

Resist the urge to go rogue with your design choices! Consistency is what creates a recognizable brand, so use the same colors, fonts, and design style everywhere, from your promotional emails to your event signage.

Make it Legible

Design rule number one: If people can’t read it, it doesn’t work. Use high contrast (think dark text on a light background), avoid crowded layouts and clutter (white space is your friend), and don’t overuse fancy fonts to make all your pieces as readable as possible. 

Use Your Branding Everywhere

Include your tournament logo on player gifts like koozies to reinforce the brand and make your event more memorable.

You’ve gone to the effort of creating a brand for your event, so make sure you use it everywhere! It should be front and center on:

• Your tournament website

• Flyers and posters

• Social media graphics

• Sponsorship packets

• Event signage and banners

• Staff and volunteer shirts

• Cart signs and scorecards

• Swag and giveaway items

Branding & Sponsorship Go Hand-in-Hand

Your tournament’s branding doesn’t just help you look good—it can also help you raise more money. A strong, professional look makes your event more attractive to sponsors. It gives them confidence that your tournament will be well-run and their logo and brand will be presented in the best possible manner.

When pitching tournament sponsorships, consider using branded mockups when possible to show how their logo will appear on signage, cart signs, or social posts. The better your branding, the easier it is for sponsors to picture their brand alongside yours.

Final Thoughts

Branding your golf tournament doesn’t have to be complicated. With a few simple elements and a little bit of consistency, you can create a strong, professional visual identity that builds trust, attracts attention, and sets your event up for success.

Even if you’re not a graphic designer, tools like Canva and clear intention can go a long way. And remember: good branding isn’t about being flashy, it’s about being clear, consistent, and authentic to your mission.

Need help streamlining the rest of your tournament? GolfStatus makes it easy to build out a professional-looking event website (complete with your branding), manage registrations, and handle sponsor visibility all in one place.

by Jen Wemhoff, Communications Manager at GolfStatus

Maybe you recently decided a charity golf tournament would be a great option to raise money for your organization or a nonprofit you love. Or perhaps your nonprofit held a spring golf event that was rained out or was so successful you want to add a second event this fall.

Either way, you may be asking yourself: Is it too late in the year to plan a golf event? Absolutely not! With the right tools in place, a successful, lucrative golf fundraiser can be planned in just a few months. Here’s why now is a great time to plan a fall golf event and how to get started.

Fall is a fantastic time to hold a golf fundraiser for your organization or a cause you care about!

Tech Makes Prep & Planning Simple & Efficient

The right tech is key to quick-paced planning. An event management platform built just for golf lets you automate planning tasks and keeps everything organized so you can successfully plan a golf event with less lead time. Opt for a web-based software solution that keeps everything in one accessible place, making it easy to collaborate with your team and the golf facility staff. You’ll also want baked-in tools to handle golf-specific details, like hole assignments, scoring, handicaps, team pairings, and more.

With tech built specifically for golf events, you’ll avoid clunky workarounds for your CRM or standard ticketing software and the need to track down and manage siloed information so you can focus on attracting players and selling sponsorships.

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PRO TIP:

Share access to your event management tech with your planning team and the golf facility so everyone is working with the same up-to-date information.

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You Can Start Promoting THE Event Right Away

An event website is the promotional hub for your golf tournament. And since a website for your golf fundraiser can be built and launched in a matter of days, you can start promoting it right away!

An event website makes tournament promotion as simple as sharing a direct link to the site where golfers can register a team, buy add-ons, or make a donation, and sponsors can commit to your event as soon as they hear about it. Plus, moving promotion online means you can skip the time-consuming process of creating registration materials and processes, collecting addresses, mailing flyers, and waiting for people to call, email, or mail in their information. So not only does a website save you time, but you’ll also save hundreds of dollars in printing and postage costs.

With an event website, you can start promoting your fall golf tournament right away by sharing the link with potential golfers and sponsor.

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PRO TIP:

Share the link on all your organization’s digital channels and ask your planning team, board members, volunteers, and supporters to do the same.

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SAVE TONS OF TIME WITH AUTOMATED WORKFLOWS 

Your event website should have online registration and secure payment processing built in. Online registration is truly a game-changer for busy event organizers, automating manual processes to save a ton of time. It eliminates the need for multiple platforms and spreadsheets, processing paper forms, manually sending receipts, cashing checks, and chasing down payments on the day of the tournament.

Instead, when someone registers or purchases a sponsorship, all pertinent information is collected and accessible in the software’s backend, and they automatically receive a payment receipt and registration confirmation. When it comes time to manage hole assignments, team pairings, handicaps, and other unique details of a golf event, each golfer’s information is right in the software, so there’s no need to bounce between platforms or worry about working with out-of-date information.

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PRO TIP:

Offer a variety of price points for sponsor packages to attract the support of businesses of all sizes and budgets.

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Fall is Great for Golf

Fall is an excellent time for golf events, with favorable weather, appealing course conditions, and lower, off-peak season facility costs. It’s a good idea to keep the shorter days that fall brings in mind when setting the tournament’s schedule, but that can easily be addressed by a shotgun start, a shorter nine-hole event, or even a putt putt tournament to maximize playable hours. If you’re located in a warm-weather location, you have even more of the year to work with and can even get a tournament on the books for November or December.

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Pro Tip:

The staff at the host golf facility can help you determine the optimal start time for your fall golf event.

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Fall can bring great course conditions, nice weather, and lower facility costs for a charity golf tournament.

a fast start is possible

Since you have a condensed planning timeline, you’ll want to get off to a fast start with planning to pick up some momentum. Here’s how and when to start:

in the next week:

• Connect with GolfStatus

• Form a planning team

• Look at potential tournament dates

in the next two weeks:

• Set a fundraising goal

• Reach out to potential host golf facilities

• Get a handle on revenue and expenses

in the next three weeks:

• Finalize a date and sign a contract with the golf facility

• Set team pricing

• Build sponsorship packages and determine pricing

• Launch your event website

in the next few months:

• Market the tournament

• Reach out to potential sponsors

• Build in revenue enhancers

• Stay organized

• Don’t be afraid to ask for help!

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Free Golf Tournament Fundraiser Checklist & Planning Timeline

Get a comprehensive checklist and detailed tournament planning timeline to keep you on task and on target.

Get the Guide

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resources are available to help

Don’t worry—tournament planning resources are available to get you off on the right foot and stay on track, even if you don’t know a thing about golf. Sample timelines, planning checklists, sponsorship packages, templates, and more can help take the guesswork out of planning, especially on a shorter timeline. When choosing an event management platform, be sure it’s supported by a knowledgeable, responsive client success team that knows the ins and outs of golf events and can respond to questions and resolve issues seven days a week.

The right tech—at no upfront cost!

GolfStatus’ golf event management tech is specifically designed to make golf tournament fundraisers easier than ever to plan, market, and execute. Our in-house client success team is made up of golf fundraising experts, Fundraising Specialists, and PGA Professionals, there to guide you every step of the way, from building your event website and creating sponsor packages to helping you select a tournament format and working with the golf facility. Nonprofits can qualify to use GofStatus’ tech—including a free event website and online registration—at no upfront cost. Click below to book a meeting to get started!

Use GolfStatus at No Upfront Cost

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