Golf tournaments are ripe with ways to build in revenue-generating components, both by leveraging the generosity of golfers and providing extras that make the tournament more fun and exciting. While sponsorships will likely make up the bulk of your tournament’s revenue, you can level up your fundraising power with add-ons that bring in more dollars and enhance the overall event experience for golfers and sponsors.
1. Donation Appeal
Your golfers attend your fundraiser for a reason: they’re passionate about your mission and want to help your cause. Appeal to this generosity both on and off the green, and you’ll be surprised at how much more money you can raise.
Start by providing context about your mission, fundraising goal, and initiatives on your event website and invitations so new donors understand the purpose of the event. Ensure your content is emotional, impactful, and tangible by featuring stories, photos, testimonials, or videos of your work.
Next, keep people updated on your progress during the event with email, in-app, or push notifications. This will up the urgency of your cause and encourage your donors to contribute to your goal.
Finally, set up a donation station near the registration area or somewhere on the course to remind donors why they’re there: to make a difference. Leverage this opportunity to encourage your golfers to give certain amounts of money, such as an amount equal to their final score or the winning team’s final score.
Pro Tip: If your event includes an awards ceremony, it’s a great time to make a donation ask, particularly the option to donate the final score. A platform with the ability to collect donations is key!
2. Hole-in-One Contest
One of the most popular golf tournament fundraiser ideas is a hole-in-one contest. Golfers get the chance to ace a par-three hole or holes. Golfers love the excitement a hole-in-one contest brings to a tournament, and sponsors love the high visibility they earn for sponsoring the contest.
3. Longest Drive Contest
Another type of contest you can easily incorporate into your tournament is a longest drive contest. Work with the golf facility staff to identify a hole (or holes) that is long and straight, and have one contest for men and another for women. As the name implies, the winner is the person who hits the drive the farthest within the fairway. The golf course will provide a marker to mark the distance of drives. Work with a sponsor to donate or underwrite the cost of the contest prize.
4. Closest to the Pin contest
A closest to the pin contest is held on a par three hole and can be run alongside your hole-in-one contest, if desired. The winner of the contest is the golfer who hits a tee shot the closest to the hole. Much like the longest drive contest, you’ll want to have separate contests for men and women. And much like the previously mentioned contests, it’s a great opportunity for a premium sponsorship.
Ken’s Krew, a nonprofit that serves adults with neurodevelopmental disabilities, raises additional dollars with a putting contest at their golf fundraiser.
5. Putting Contest
Unlike the three other contests discussed above, a putting contest is typically held before or after your golf tournament, though it can be held during the round if that’s what works best for your event. A putting contest has the potential to boost revenue, as participants pay to enter the contest and qualify for the grand prize. Plus, you can encourage anyone can try their hand at sinking a long put, even tournament spectators.
6. Auctions
Silent and live auctions are popular components of golf tournaments and for good reason. They leverage the generosity of golfers, the euphoria of spending a day on the golf course, and a friendly desire to beat out their friends or colleagues. Whether you choose an on-site auction following the golf tournament or an online silent auction, you’ll want to promote it and any special prizes on your event website.
Pro Tip: Donated items are key to raising the most money possible, so put out calls to your networks and challenge the planning committee and board members to secure auction items. Also, try offering in-kind donations to your auction as a sponsorship option. This can empower more businesses to participate.
7. Mulligans
Mulligans are essentially a “do-over” that lets golfers retake a shot they weren’t happy with. Mulligans are an easy add-on to any registration package and are popular among golfers of all skill levels. Include them with team packages or sell them as a standalone item. Golfers who know they need a little extra wiggle room in their game can purchase one or more at the time of registration, or you can sell them the day of the event as well.
Pro Tip: To allow more people to purchase mulligans, ensure you’re using a mobile-friendly event website. This makes it easy for folks to purchase mulligans right from their phones on the day of the event, and eliminates the need to handle cash payments.
8. Skins Games
Skins games encourage friendly competition between golfers while raising more dollars for your cause. In short, skins games create mini-competitions where teams (or individuals, depending on the event’s format) opt to compete against each other based on their score on a given hole, in addition to their overall score. Event organizers can use skins games to fundraise by setting a dollar amount for participants to buy in to compete.
To up the ante, display skins results on real-time digital leaderboards. This keeps golfers engaged and makes the skins games more competitive. Be sure to choose a software solution with reliable live-scoring that automatically syncs to live leaderboards that display on your event website and a mobile app.
9. Raffles
Approach businesses, sponsors, and the community for in-kind donations to use as prizes for a fundraising raffle or host a 50/50 cash drawing (in which the total prize money is split between the raffle winner or winners and the benefiting organization). Much like mulligans, raffle tickets can be built into team packages or offered as a standalone item. And also like mulligans, you can offer them for sale on the day of the tournament on the event website.
Pro Tip: Be sure to check for any legal requirements or restrictions for raffles in your state.
10. Matching Donations
Golfers are a generous bunch. A matching donor can exponentially multiply their generosity and supercharge your golf tournament’s fundraising efforts. This can work a couple of ways.
One, sell a “Matching Gift Sponsor” that pledges to match donations made to your event. Depending on how the donor/sponsor would like to structure the match, these are often capped at a specific dollar amount (essentially the top amount the sponsor is willing to donate) or limited to a certain number of donations. Recognize this sponsor the same way you would any other high-dollar sponsor—on your event website, tournament signage, social media, email campaigns, etc. It might also be beneficial to send a standalone news release to local media contacts about the matching donation, giving even more exposure to the sponsor and inviting members of the community to contribute to your event.
Two, you may have a generous donor who wishes to stay anonymous or just doesn’t want to be considered a sponsor. In this case, work with the donor on how or if they would like to be mentioned or recognized for their support.
Either way, it’s imperative that you communicate this opportunity to golfers leading up to and throughout the day of the event. Include it on your event website’s home page; add a QR code with a direct link to your event website on any printed materials or signage; mention the opportunity when golfers check in, during any kick-off address, or awards ceremony speeches; and send push notifications and emails to golfers through your tournament management software. Be sure to stress that their donation will go even further thanks to the generosity of your sponsor or donor and that donations must be made that day.
11. Virtual Round
Adding a virtual round lets golfers play in support of your cause from anywhere without being present at the actual tournament. Golfers simply register for the virtual event via your event website, choose the date and location where they want to play their rounds, and submit their scores via a live-scoring mobile app. If yours is an event that typically sells out, a virtual round also opens doors to additional participants playing for your organization without the risk and costs of adding a second day to your golf tournament.
12. Food and Drink Tickets
After a day of golfing for a good cause, your participants will likely be parched and hungry. Sell them food and drink tickets and put that money towards your campaign. To make the most money possible off of the tickets, consider asking local restaurants and supermarkets for in-kind food and drink donations (check with the golf course on their policies for outside food and drink). Thus, you’ll have fewer operating costs and the money you make will be put to good use in your fundraising campaign.
13. On-Course Games
The possibilities for games as golf tournament fundraiser ideas are endless. Golfers and sponsors alike will remember the fun they had shooting a golf ball cannon, putting blindfolded, or using a seven iron to play the entire hole. Your organization will reap the benefits of pure tournament revenue and make folks more likely to return year after year.
Pro Tip: An all-in games package is a simple option for entry—golfers pay one flat fee to participate in all the games. Use wristbands or something similar to signal to the volunteers working the games on the course that those golfers have already paid.
14. Technology Sponsorship
This unique sponsorship gives the sponsoring business unparalleled exposure across the tournament management platform and accompanying mobile app. The Technology Sponsorship is only available to GolfStatus clients and on average, raises an additional $4,000 for your mission. Sell it as a standalone sponsorship or build it into your title or presenting sponsorship to provide even more value.
15. Pin Flag Sponsorship
This high-end sponsorship gives your tournament a professional feel. Sell one pin flag sponsorship for all 18 holes and premium exposure, split it into a front nine and back nine sponsorships, or sell them individually. No matter how you approach it, sponsors will appreciate seeing their logo on high-quality pin flags that make a great keepsake.
16. Celebrity Appearance
Celebrities raise visibility for your tournament and your cause. You’ll likely need a sponsor to cover the hard costs associated with bringing a celebrity to your tournament (unless you have direct connections with a celebrity), but it’s a great chance to raise the income potential for your golf tournament. You don’t necessarily need an A-lister to have an impact—consider local celebrities, such as the mayor, college athletes, local news anchors, or well-known business owners.
17. Ball Drop
This golf tournament fundraiser idea can be done in several ways. One easy way is to structure it like a raffle. Sell balls that have a unique number on them like you would raffle tickets, using your golf tournament website to process payments to simplify post-tournament accounting. Balls are then dropped from something like a helicopter or crane and the closet ball to the target wins the prize. There are some definite logistics involved with a ball drop, but finding a sponsor for the ball drop is a great way to ensure you’ll come out ahead.
18. Golf Clinic
Adding a clinic is a solid golf tournament fundraiser idea that grows the game and encourages those who aren’t golfers or are interested in improving their skills to participate. There are several ways to approach a clinic. You can work with the golf pro and the host golf facility to host a clinic the day before or morning of your tournament. Alternatively, you might work with local college teams to volunteer their time to run the clinic. Take it a step further and try to land a professional or semi-professional golfer to run the clinic, if it’s feasible.
19. VIP Package
Sell a specific VIP package as an add-on to regular team or sponsor registration packages. To make it appealing enough that folks want to upgrade, consider including things like:
Premium parking spots
Exclusive tournament merchandise or gift packages
Meet-and-greet with organizational beneficiaries or any celebrities in attendance
Discounted entries into the contests or games mentioned above
Complimentary raffle tickets, food and drink tickets, or mulligans
20. Event-Specific Merchandise
Offering exclusive tournament merchandise creates an element of scarcity among attendees to make a purchase. They won’t want to miss out on the chance to commemorate the event with special items. Pick merchandise that’s useful and likely to be popular among golfers, such as golf shirts, t-shirts, head covers, golf balls, golf towels, water bottles, or hats. Incorporate your organization’s or tournament’s branding into the merchandise design, and work with a partner that can handle the logistics of producing the merchandise on time.
21. Pledge Drive
A pledge drive gets your donors and their broader networks involved, even if they can’t play in the tournament. Donors ask their friends, family, and colleagues to make a pledge to donate money based on their participation in the tournament. For example, someone would pledge $10 for every birdie or $5 for every par that golfer achieves. Pledges could be tied to contests, such as pledging a donation of $50 if your golfer wins the longest drive or closest to the pin contest. Another idea is to base pledges on overall performance, perhaps $100 if the team finishes in first place or $25 if they finish in last place. Use the donate button or build a specific package on your golf tournament website to easily collect pledge payments.
22. Beat the Special Guest Challenge
Having a special guest play in the event, and offering folks a chance to go head-to-head against that person, is a great golf tournament fundraiser idea. Whether it’s a well-known golfer, local celebrity, executive director of the nonprofit, or president of the board of directors, the special guest can be stationed on a specific hole. Participants pay to compete against the guest on the entire hole, or see who can hit a longer drive or sink a longer putt to win a prize.
23. Golf Tournament Bracket
Prior to the event, give participants the chance to buy into a “fantasy golf” bracket to predict the tournament’s overall winners, specific scores, or winners of contests. If your tournament’s field is close-knit or well known to each other, you might offer a Calcutta pool, in which participants “bid” on a specific team. If that team wins, the winning bidder gets part of the overall prize money, with the rest going to your organization.
Wrapping Up
Once your event ends, your work isn’t done yet! Immediately after the golf tournament, crunch some numbers and see which components of your golf event raised the most money. Factor in time spent by staff or volunteers on each part to determine the cost beyond its monetary face value. Then, look at ways to improve for next year, whether it’s raising the price of specific sponsorship packages, approaching new and/or different businesses to sponsor the event, or trying out different fundraising ideas.
Pro Tip: When you use GolfStatus for your golf event, you can simply copy this year’s event for next year, eliminating the need to set the event up from scratch. Update the date, time, and location and you can start promoting the event right away!
Whichever golf tournament fundraiser ideas you end up using, you need a powerful software solution on your side. GolfStatus offers solutions for charities and event organizers with its industry-leading golf event management and fundraising software. Its full-featured platform streamlines golf fundraisers to save time and raise more money and its responsive support team is there to help every step of the way. Through the Golf for Good program, nonprofits and organizations doing social good can qualify for no-cost access to the technology. Click the button below to get qualified or email [email protected].
