by Andrew Herbert, VP of Charity Golf International

Since 2019, Andrew Herbert of Charity Golf International has helped raise over $3.5 million for charities through golf events.

When it comes to hosting a successful charity golf event, the difference between a good outing and a truly impactful one lies in the strategic approach to fundraising. After supporting thousands of charity golf events and helping organizations raise well over $125 million since 2012, Charity Golf International has learned that the most successful events share three key characteristics:

1. Educating golfers about the mission

2. Celebrate the act of giving

3. Employing a "less is more" approach to fundraising

This guide will explore these characteristics and show you how to effectively apply them to your next charity golf tournament.

1. Educating golfers on the mission of giving

The foundation of any successful charity golf event starts with emotionally connecting your guests to your cause. This goes far beyond simply stating what your organization does—it's about creating genuine connections that inspire action.

Make the Mission Personal and Tangible

• Start with storytelling. Share real beneficiary stories that resonate on a human level. If possible, bring beneficiaries of your work to the event so they can mingle with guests and sponsors, putting a face to the cause they're supporting.

• Use specific dollar amounts to demonstrate impact: "$25 provides a meal for a family of four." This specificity helps donors understand exactly how their contribution will make a difference.

• Create displays that showcase your work in action. Display your fundraising goals prominently and show guests how close you are to achieving them throughout the day.

• Transform hole sponsor signs into mission-focused messaging. Display the sponsor's logo prominently, and add compelling facts about your cause underneath.

Communicate Throughout the Event

• Mission education shouldn't be a one-time announcement. Weave your message throughout the entire event experience.

• Dedicate a few minutes of your welcome speech to mission education.

• Include mission messaging in cart signage and swag items.

• Have staff and beneficiaries available to chat with guests about mission experiences throughout the day.

• Use the awards ceremony to reinforce the day's impact and celebrate both your efforts and the generosity of everyone involved.

Create Relevance to Golfers and Guests

Connect your charity's work to the local community where your golfers live and work, helping them understand how the community and beneficiaries will recognize their contributions and the lasting impact they'll have.

• Share specifically how funds raised at this event will be used. Donors want to see a direct connection between their money and what it will accomplish.

• Provide impact reports from previous years' events or organizational milestones.

• Create urgency by highlighting current needs, new initiatives, and opportunities to support or match previous successes.

Charity Golf International has experience working with charities and golf events of all types and sizes, helping elevate financial results while delivering an engaging and unforgettable on-course experience for golfers.

Pro tip: less pressure, more invitation

Frame donations as "opportunities to make a difference" rather than obligations. Use inclusive language, such as "We have an opportunity today to achieve X together" and "With your help, we have no doubt we’ll reach our goal today," that invite people to give, rather than pressure-filled phrases like "We need you to do this" or "We can't do X unless you do Y.”

Remember that a great experience leads to future support and referrals. The goal here is to make your event the best one on your guests' calendars. Simply put: trust that educated, engaged golfers will give when they understand the impact. Create memories and experiences alongside the act of giving, and the funds will follow.

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See How Much Charity Golf International Can Help You Raise

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2. Emphasizing and celebrating the act of donating

Establish Positive Donation Experiences

The way your organization handles donations can transform the entire giving experience, taking it from a transaction to a celebration.

• Thank donors immediately and publicly when appropriate. Help create proud moments for them!

• Use celebration language like "What an amazing contribution!", "With this donation, we’re now at $X overall today!”, or “This means so much to our team and mission!” Make every donation a celebration of generosity.

• Provide instant gratification by showing running totals, a progress bar, or thermometer displays. This helps make donating feel like winning, rather than giving away money.

Use Recognition Strategies

It’s crucial to express your appreciation to donors for their support of your cause. At your golf event:

• Announce major donations during dinner or after golf. Let guests know there are heroes among them, which may inspire others to step up and contribute more.

• Provide donor recognition with small tokens of appreciation (ball markers, pins, stickers, etc.) that serve as proud reminders of their contribution.

• Take photos of donors making their contributions and share on social media (with permission) so they can see your gratitude and proudly share their generosity with their networks.

Leverage Social Proof to Gain Momentum

Social proof is how people look to the actions and behaviors of others to determine how they should act. This can be especially useful in fundraising—when people see their peers donating, it often prompts them to do the same.

• Share when others have donated: "Team 8 with Company X just donated $500!" This creates social proof and can spark friendly competition between foursomes or companies.

• Use motivating phrases like "We're well on our way to our goal today, help us keep the momentum going!" or "We're close to a new record in fundraising—let’s break that record together!"

• Display real-time fundraising totals to build excitement and provide tangible donation goals throughout event day.

Charity Golf International suggests offering two to three giving activations during the round.

3. The “less is more” approach

Quality Over Quantity Principle

The most successful charity golf events that Charity Golf International supports understand that fewer, higher-impact fundraising moments are far more effective than constant asks.

• Focus on two to three strategic points during the event for major fundraising pushes. Most successful events we support have one or two professional fundraising activations on the course (like Charity Golf International’s Par 5 and Par 3 Pros), along with a small internally run game. You can certainly include additional activities, but we recommend including them in registration fees.

• Make each ask meaningful and well-timed.

  • Pre-round: A light introduction to giving opportunities, such as mulligans, 50/50 raffle tickets, or auctions.

  • Mid-round: One to two well-placed, high-energy fundraising moments, like professional fundraisers or on-course games.

  • Post-round: Major fundraising push when golfers are relaxed and social to help meet or exceed goals.

• Avoid stacking activations. Try to space them out to prevent fundraising fatigue and maintain positive energy for your guests.

Simplify the Giving Process

Remove as many barriers to giving as possible. Offer a simple, hassle-free process and make your asks specific and tangible.

• Offer clear donation levels rather than a generic and vague ask.

• Use round numbers that make sense to you and your guests.

• Spend 80% of your time explaining what donations accomplish and only 20% on logistics, letting the mission sell itself rather than over-explaining the need for donations.

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pro tip: partner with experts

As you may very well know, GolfStatus handles all registration, payment processing, sponsor management, and real-time tracking of your outing. Charity Golf International provides the on-course entertainment and fundraising expertise that creates memorable experiences, allowing you to focus on what matters most: connecting with your guests and advancing your mission during the outing.

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Charity Golf International brings premium prizes to golf events, plus fundraising experience.

Charity Golf International’s partnership with GolfStatus eliminates common pain points of charity golf event management while maximizing both the guest experience and fundraising potential.

When GolfStatus and Charity Golf International work together on your event, the result is simple and clear—your guests will eagerly anticipate the outing year after year, sponsors will see real value in their investment while appreciating your efforts, and organizations like yours consistently exceed their fundraising goals.

Ready to take your charity golf event to the next level? The tools, strategies, and partnerships are all here—now it's time to create something truly impactful together.

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Work With GolfStatus & Charity Golf International for Your Next Golf Fundraiser

Charity Golf International is the leader in on-course fundraising and entertainment, providing proven methods to charities and organizations. Its pros are well-versed in nonprofit fundraising and bring high-energy, high-impact to golf tournaments.

Combining Charity Golf International’s on-course fundraising expertise with GolfStatus’ tech, revenue enhancers, and support maximizes your tournament’s impact to raise mission-critical funds, connect with donors, and share information about your work. Get started with GolfStatus at no upfront cost by booking a meeting with a golf fundraising expert.

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—continue to share their insights and experiences in this ongoing PGA Q&A blog series. They’re back for another installment, this time talking about a popular revenue enhancer at charity golf tournaments—on-course games.

Q: We want to have games on some of the tournament holes. How many is too many? How many do you recommend?

Cash Dinkel: I would say keep it to six or fewer. Four is a great sweet spot. You don’t want to have too many games that it impacts the pace of play too much, but games can be a great way to earn some extra money from golfers.

Paul Murcek: I wouldn’t recommend doing more than six, especially if the games will slow down the tournament’s pace of play.

Jason Meininger: I would say between three and six games is about right. If you have too many, it will slow down the pace of play, and no one likes getting stuck waiting at a hole.

Q: What are some of the best on-course games you’ve seen at charity golf tournaments? What made them great?

Jason Meininger: A few I’ve seen work well at charity tournaments:

• Beat the Pro. On a par three hole, a Pro (could be the course’s golf pro, a professional golf entertainer, or other person) hits a shot and golfers pay to hit the same shot. They win a prize if their shot is closer to the hole. Golfers feel great if they can beat the pro!

• Air cannon. Golfers pay $20 (or other amount) to shoot the air cannon as their tee shot. This is really popular—it’s fun to shoot the cannon.

• Chip into a small pool. Golfers pay to hit a chip shot to land in the pool to win a prize.

Cash Dinkel:

• Use the Pro’s shot. Each team pays $20 or so and gets to hit their next shot from where the Pro hits their shot. This is very popular on par threes and par fives if the Pro hits the ball a long way.

• Closest to the pin, long drive, or longest putt contests. Sell a sponsorship to pay for the cost of the prize (and a little extra revenue), and the winners get golf shop credit or another prize.

• Beat the Pro. Another variation on what Jason mentioned is that each team pays $100 to go against the pro. If the team is closer than the pro on the tee shot, the team gets a one on that hole; if not, the hole is played normally. Another option is to give additional raffle tickets to teams who win.

• 50/50 putting contest. Set up a medium difficulty putt, maybe 20 to 30 feet. Golfers pay $20 per attempt with unlimited attempts. Everyone who makes the medium difficulty putt then gets to attempt a very difficult putt of 40 to 50 feet. If a golfer makes the difficult putt, they split half the entry fees with the host organization.

Habitat for Humanity of Columbus, Nebraska features a putting contest at their annual golf fundraiser, in which golfers use various building tools (two by fours, levels, sledgehammers, etc.) to putt.

Q: How about the worst on-course games? Why were they the worst?

Paul Murcek: Any game games where there’s too much time between golf shots. An example is where a golfer has to spin around and make themselves dizzy before hitting a golf shot. Although it is funny, it slows down play, and in the end, slow play is the biggest killer of repeat golfers and sponsors at a golf event.

Cash Dinkel: The String Game. No one wants to hold onto and cut a string throughout the day. Most people don’t grasp the game, and a lot of teams use it differently, making it not ideal.

Q: How do we maintain the pace of play with on-course games?

Jason Meininger: Bottom line—don’t overdo the games, or it will slow down the pace of play.

Cash Dinkel: Make them simple and easy to understand, and don’t do more than six. Games that are a part of normal play (like tee shots or putts) mean it won’t take more time than needed to play the hole.

Paul Murcek: I echo what Cash said about having games or contests that are part of normal play, like closest to the pin, beat the pro on a par three, or longest drive, to not affect the pace of play. Utilize volunteers who understand golf and suggest a window of no more than 15 minutes for a team to play a hole to keep a brisk pace of play (15 minutes per hole on an 18-hole golf course means a round of about four hours and 30 minutes).

When done properly, on-course games won’t slow down the tournament’s pace of play.

Q: Will golf course staff help run on-course games, or do I need volunteers?

Cash Dinkel: More often than not, your team will be tasked with staffing those contests. It’s a question to ask the golf facility, but I wouldn’t expect them to do that. They can usually assist you with setup.

Paul Murcek: You will definitely need volunteers or staff members from your organization. In my experience, golf course staff won’t help with on-course games in most cases.

Jason Meininger: Course staff will usually not run the games for you, so getting volunteers is the best option.

Q: Do golf facilities generally have any restrictions on the on-course games allowed? If so, what are they, and how can we work with the facility to make everyone happy?

Cash Dinkel: I’ve never heard of a golf course limiting on-course games. If there are concerns about pace of play or the need to protect the integrity of the course, they may say no to some on-course games. So make a point to communicate with the course what your plans are for games and contests, so there are no surprises on the day of the event.

Paul Murcek: Not to my knowledge, but every golf facility is different and may have different rules. Ask the pro if they have games that are not allowed.

Jason Meininger: I have never heard of a course restricting the number of on-course games, but like the other two said, be sure to talk with the golf staff to be sure.

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If you have a question for GolfStatus’ PGA Professionals, send it in an email to [email protected] with “PGA Pro Question” in the subject line!

Nonprofits, charities, and third parties holding golf events to benefit one can qualify to use GolfStatus’ tournament management software at no upfront cost. Our in-house team of golf fundraising experts, including PGA Professionals and Fundraising Specialists, is here to help save you time and raise the most money possible. Get started with GolfStatus by booking a meeting with our team—click below!