As golf season moves into high gear, tournament organizers are exploring avenues to boost revenue from their golf fundraisers. A popular and lucrative complementary activity to your tournament is an auction. With the right strategy, auctions deliver strong ROI and can generate significant additional revenue for your organization. This guide will explore how to seamlessly add an auction to your golf event and maximize income.

• Frequently Asked Questions about Charity Golf Auctions

• The Benefits of Running a Charity Golf Auction

• How to Add an Auction to a Golf Event

• Best Practices for Running a Charity Golf Auction

• The Best Golf Charity Auction Items

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Frequently Asked Questions about Charity Golf Auctions

Why should my nonprofit run a golf charity auction?

Auctions and golf tournaments go hand-in-hand. Both combine high-net-worth networking with a popular, engaging activity that, when done well, can result in meaningful revenue for organizations of all types and sizes.

What types of auctions complement golf tournaments?

• Silent auction. The vast majority of golf tournaments incorporate a silent auction. In a silent auction, participants write their bids on a piece of paper or, more commonly, submit their bids using an online bidding platform. Silent auctions work well with golf tournaments because of their flexibility, and thanks to mobile bidding platforms, golfers can place bids from anywhere on the course.

• Live auction. Live auctions utilize a professional auctioneer who leads the bidding process, encouraging competition amongst attendees. One item is auctioned off at a time, in front of the entire group. Live auctions are particularly effective for high-value items or experiences, but can be time-consuming at the end of a long day on the golf course.

• Online auction. An online auction extends the auction beyond the golf tournament itself, reaching a larger audience and broader participation.

When is the best time to hold the auction during a tournament?

An online auction or silent auction that utilizes bidding software can be launched before the start of the tournament to maximize reach and bids. In fact, golfers can bid from their phones during the round! Bidding usually concludes following the awards ceremony or banquet, and golfers or guests take their winning items home with them. Live auctions are often held during the post-round cocktail hour or dinner, and often coincide with the announcement of the tournament’s winners.

How do we handle bidding while golfers are out on the course?

Paper bid sheets are outdated and create more work for you and your team. Instead, use an auction platform that offers a mobile-friendly interface to:

• Keep the auction running smoothly and professionally

• Allow golfers to browse auction items and place bids during the round

• Automate finalizing bids

• Quickly collect payments and send receipts

How many items should we have for our charity golf auction?

The number of items you offer in your auction is dependent on the number of participants and guests at your tournament. You want to ensure every item is sold, while also creating scarcity that drives higher bids. A good rule of thumb for silent auctions is to have one silent auction item for every five to 10 guests.

Are charity golf auction purchases tax-deductible?

Yes. According to the IRS, “Donors who purchase items at a charity auction may claim a charitable contribution deduction for the excess of the purchase price paid for an item over its fair market value.” Read more.

How do we prevent “auction fatigue” at the end of a long day?

Keep the energy high for your golf event’s auction by:

• Limiting the live auction to just a handful of big-ticket items to keep golfers engaged, and using an experienced, entertaining auctioneer.

• Opening bidding for a silent auction a day or two prior to the tournament, so golfers (and guests!) can browse items before they tee off.

• Ensuring there is plenty of time and there are plenty of volunteers to facilitate item pickup and payment when the auction closes.

How much revenue can your tournament raise?

Use this auction ROI calculator to help determine your charity golf auction’s potential net revenue!

Auction ROI Calculator

Estimate your charity auction's return on investment and maximize fundraising impact.

Number of Auction Items

Total items in your silent & live auction combined.

Avg. Item Fair Market Value ($)

Average fair market value of each donated item.

Expected Sell-Through Rate (%)

Percentage of items that sell. Golf auctions typically see 60–80%.

Avg. Winning Bid (% of Value)

Winning bids as a % of fair market value. Charity auctions often see 50–100%+.

Total Procurement Costs ($)

All costs: purchased items, display, software, printing, shipping, etc.

Calculate ROI

Gross Revenue

$0

Net Profit

$0

ROI

0%

Items Sold

0

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Revenue Breakdown

Total Inventory Value $0

Auction Revenue $0

Costs $0

The Benefits of Running a Golf Charity Auction

An auction can significantly increase your golf event’s overall revenue and further your nonprofit’s impact. Here’s why you should add an auction:

• Drive significant revenue from your event. An auction adds another income stream to your tournament, in addition to team registrations, sponsorships, contests, mulligan sales, raffles, on-course games, and other add-ons. Competitive bidding, especially in a live auction, can drive up the final sale price of items, leading to better fundraising outcomes.

• Attract new participants. An auction can draw a wider audience to your tournament, including those who may not be interested in playing golf but want to support your cause, like spouses or guests of golfers and sponsors. High-end items can also draw additional teams to play in your tournament, so be sure to publicize the auction in your event marketing.

• Add excitement and engagement. Auctions add fun and excitement to your tournament, encouraging golfers, sponsors, and guests to stay longer—and spend more.

• Low-cost, high ROI. Keep your auction’s overhead costs low by securing as many donated items as possible. Items purchased outright or on consignment come with a cost that eats away at your overall take from the auction, so engage your donor base, partners, vendors, and sponsors to solicit auction item donations and boost ROI.

• Opportunities to connect with local businesses. An auction is another opportunity to engage with area companies and businesses. If a business isn’t able to financially sponsor your tournament, invite them to donate an auction item as an in-kind sponsorship. This opens doors for future sponsorships and helps keep auction costs low.

How to Add an Auction to a Golf Event

An auction can easily be added to your tournament at any time, but planning early can help ensure a smooth experience that encourages higher bids. Here’s how to add an auction to your golf tournament:

• Determine the type of auction that best suits your tournament, either live, silent, or online.

• Procure auction items. Work with sponsors, local businesses, your planning team, board members, and corporate partners to secure donated goods, services, and experiences that appeal to your audience.

• Choose an auction platform. Much like your golf tournament, using tech will help it run smoothly and save you time and hassle. The most important feature is a mobile-friendly interface so golfers can browse auction items during the round and place bids right from their phones.

• Promote the auction on all your communication channels and as part of your tournament’s marketing campaigns. Use your GolfStatus event website to promote your golf tournament’s auction—highlight top-tier items, recognize donors, and share the link to browse items.

• Establish bidding processes. Determine the starting bid for each item and the bidding increments. If you’re planning a live auction, secure a high-energy auctioneer experienced in engaging guests.

• Secure volunteers to help with setting up the auction, answering questions, and finalizing payment and item pickup at the end.

• Finalize the details. Add items to your auction platform (making sure to include who donated each item), create baskets or groupings, and touch base with volunteers and the auctioneer.

ADD AN AUCTION TO YOUR GOLFSTATUS EVENT WEBSITE

Find out more!

Best Practices for Running a Charity Golf Auction

To ensure your auction is a success, here are a few best practices to keep in mind:

• Plan early. Start organizing your auction well in advance of the tournament so you have ample time to secure high-quality items and experiences that appeal to your audience.

• Set clear guidelines. Clearly outline the rules and communicate these before bidding begins, including bidding increments, payment methods, and pick-up procedures, to avoid confusion and ensure a seamless process.

• Utilize technology. Online bidding platforms for silent or virtual auctions streamline the process and help reach a broader audience. Include a link to the auction on your golf tournament’s website.

GolfStatus’ event website include an auction integration to easily link to your online auction.

• Secure donated items. Partner with local businesses for donated items or experiences, reducing costs, fostering community involvement, and improving fundraising outcomes.

• Engage attendees. Provide frequent updates and reminders about the auction during the tournament, highlighting selected items to keep attendees engaged.

• Follow up with bidders. Promptly reach out to winning bidders to confirm payment and item delivery, and thank them for their support. Include them in the invite list for next year’s golf tournament.

Your auction strategy shouldn’t be set in stone. It should evolve based on the feedback you get from your supporters and golf event participants.

The Best Golf Charity Auction Items

One key to a successful auction is offering items that are appealing, attractive, and valuable to your audience. When procuring items:

• Ask your supporters ahead of time what type of auction items they would like to see.

• It’s a good idea to have three to five “big” items in the mix that guests would splurge on, plus small to mid-sized items to round out the slate and attract more bidders.

• Include golf-related items to appeal to golfers, and consider items that match the tournament's theme.

• Invite sponsors to contribute in-kind gifts for auction items. If a prospective sponsor says no to a monetary sponsorship, ask for an in-kind donation.

Our Favorite Golf Charity Auction Items

• Experiences. VIP tickets to sporting events, concert passes, exclusive golf packages, vacations or travel packages, dining experiences.

• Memorabilia. Autographed sports gear, collectibles, pieces of art, branded merchandise, golf equipment.

• Luxury items. Designer goods, handmade jewelry, high-end electronics, gourmet food baskets, high-end spirits or wine baskets.

• Local business services. Spa packages, local dining experiences, home improvement services, golf lessons, local boutique packages.

Hope Strengthens Foundation partners with NHL Hall-of-Famer Ray Bourque as the auctioneer at their golf charity auction.

Golf-Related Auction Items

• Custom golf club set

• Golf rangefinder

• Personalized golf bag

• Exclusive lessons with a golf pro

• Golf apparel (hat, shoes, gloves, shirts, pants)

• Golf cart 

• Golf course membership package

• Golf weekend getaway 

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Pro Tip:

GolfStatus’ giving partners at Dormie Network Foundation offer in-kind donations that level up nonprofits’ fundraising efforts.

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Physical Auction Items

• Custom artwork

• Standing desk/walking pad

• Chef set (knives, kitchen supplies, etc.)

• Gourmet gift basket (luxury chocolates, wine, snacks, and other gourmet foods)

• Coffee lover gift basket (coffee mugs, French press, beans, etc.)

Experiential Auction Items

• Sporting events tickets

• Concert tickets

• Vacation/travel packages 

• “Night on the Town” (dinner and a show)

• Ultimate city experience (tickets to all the fun things to do in a certain city)

Run a Golf Auction with GolfStatus

In addition to industry-leading software for charity golf tournaments and fundraisers, GolfStatus offers an auction add-on. The GolfStatus in-house team will work closely with you to set the auction up on the platform and activate the “Auction” tab on your golf tournament website so you can start collecting bids alongside golfer and sponsor registrations. Curious about how GolfStatus can help save time, raise more money, and streamline your auction? Click below to get in touch with our team.

Work With the Golf Fundraising Pros

Book a Meeting to Get Started

This installment of GolfStatus’ PGA Q&A blog series dives into how your tournament’s host golf facility can help maximize sponsorships. Hear from in-house PGA Professionals Cash Dinkel, PGA, and Jason Meininger, PGA, about sponsorships based on their experiences running outside events at golf facilities.

Cash Dinkel, PGA

Jason Meininger, PGA

Q: How can the golf facility assist with providing sponsor exposure at our tournament?

Cash Dinkel: The facility can help a ton because they control the flow of the day and the “real estate” sponsors want. The biggest thing is allowing and coordinating sponsor touchpoints in the right places, like registration, practice areas, cart staging, on-course holes, and post-round space, so exposure points are high and everything still looks clean and professional.

Jason Meininger: Most courses will help events give sponsors more exposure by adding logos to scorecards, cart signs, and the live leaderboard. Plus, you can put logos on pin flags on every hole, hole signs on tee boxes, and banners in high-traffic areas (which course staff can help identify).

Q: What are some ways we can work with the golf facility to get creative with sponsor exposure?

Cash Dinkel: Beyond standard tee signs, you can tie sponsors to moments golfers actually remember, for example, “Lunch Presented By,” “Range Presented By,” hydration stations, cart signs, contest holes, photo backdrops at awards, or a sponsor presence at the turn. The key is making it feel natural for the facility and not cluttered.

Jason Meininger: Ask course staff where the highest traffic areas are, so you know where to display materials for the most exposure. Also, be sure to ask about the ability to put logos on golf carts, beverage carts, the driving range, practice green, etc. These are all great spots on the course to sell sponsorships.

Q: Can the golf facility provide recommendations for the placement of signage or displays to maximize exposure?

Cash Dinkel: Yes, they should. The staff knows where golfers bottleneck, where they hang out, and what areas get repeated traffic. A quick walk-through with the tournament contact and a simple placement plan usually makes a big difference.

Jason Meininger: Yes, besides the tee boxes, the practice tee and practice green are excellent spots for signage. If they have a bag drop or snack bar area, these are also great locations.

The golf facility can provide suggestions for placing signs and banners in high-traffic areas.

Q: How does the caliber of the golf facility affect sponsorships?

Cash Dinkel: A higher-end facility can make sponsorships easier to sell because the event feels more premium, and sponsors like being associated with that brand. But I’ve also seen average courses crush it when the cause is strong and the tournament is well organized. Execution and a full field matter just as much as the name of the facility.

Jason Meininger: It really depends on the demographic you are targeting. You may be able to ask more for sponsorships at a higher-end or private facility, but it really depends more on the capacity of your event’s target audience and networks.

Q: How does the tournament management platform play into selling sponsorships?

Cash Dinkel: It helps a lot because sponsors want more than just a sign; they want visibility before and after tournament day, too. A solid platform gives you digital placements (website, registration, emails, pairings, scorecards, cart signs, and leaderboards), makes the event look polished, and makes it easier to sell and deliver on sponsor promises confidently.

Jason Meininger: It gives sponsors a digital presence on the event registration site as well as in-app during live scoring. GolfStatus also offers no-risk sponsorship opportunities (we only assess a fee if they sell), which can help organizations raise more money. Plus, events can use the platform at no cost, which helps to increase their overall sponsorship income.

A dedicated event website simplifies sponsor onboarding and provides digital exposure before, during, and after the tournament.

Q: If a sponsor is interested in engaging with golfers on tournament day, what or where are some good opportunities to do so?

Cash Dinkel: The best engagement happens where golfers naturally gather, and it doesn’t slow play, so places like check-in, the range/putting green, the first tee, the turn/halfway house, a contest hole, and the awards reception. If they want real interaction, pair them with a contest, on-course game, giveaway, or food/beverage moment.

Jason Meininger: A good option is to set up a table and/or tent at a hole or near the clubhouse to interact with players, or on a designated hole. It’s also a good idea to give higher-dollar sponsors time to speak during the welcome or any post-round meal and the awards presentation.

Q: What have you seen work well for sponsor exposure—signage, digital exposure, or a combination of the two?

Cash Dinkel: The best results come from a combo. Signage gives strong day-of visibility, and digital gives repeated impressions before and after tournament day.

Jason Meininger: The more exposure, the better, so definitely both. Having sponsor logos in both places ensures that golfers see their brand in more than one place.

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Ask the Pros!

Do you have a question for GolfStatus’ PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line, and it might be featured in a future blog post or an upcoming GolfStatus webinar!

Planning a golf tournament? You can get started with GolfStatus at no upfront cost—get an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more, plus access to GolfStatus’ responsive in-house client success team (including knowledgeable PGA Professionals and Fundraising Specialists). Click the button to book a meeting and learn more.

partner snapshot

For Beazer Homes, building communities extends far beyond the act of construction. Beazer Homes has become one of the nation’s leading homebuilders, and its philanthropic roots run deep. Across its divisions across the U.S., the company has embedded giving back into its culture, even establishing nonprofit title and mortgage insurance companies to help fund its charitable initiatives.

Charity is a core business principle for Beazer Homes, which uses golf as a tool to raise money for Fisher House.

In the Maryland division of Beazer Homes, that philanthropic mission is brought to life by Jennifer Eastman, Sales and Marketing Coordinator, who is the driving force behind the team’s charitable and employee engagement efforts. After 13 years with Beazer Homes, she has become the go-to leader for anything related to charity, including creating meaningful opportunities to make an impact.

The primary recipient of Beazer Homes’ outreach is Fisher House, which Jennifer describes as a “home away from home for military families” traveling for medical care. Stays at these “comfort houses” are free of charge while a loved one is in the hospital or undergoing treatment at a military or VA medical center. The very first Fisher House was built near Walter Reed Medical Center in Bethesda, Maryland, right in the heart of Beazer Homes Maryland’s territory. The division donated $500,000 toward the renovation and upkeep of the original house, raised from division employees, donations from friends, family, and vendors, and support from the Beazer Charity Foundation.

the challenge

When Beazer Homes acquired a community with a golf course, a charity golf tournament seemed like a natural fit to support its work with Fisher House, which now has 100 comfort houses that serve 570,000 families. Jennifer and her colleague, David Jacques, began work to launch a charity golf tournament in 2024, believing that it was the best opportunity to raise significant funds, enjoy a day of camaraderie with partners and sponsors, and have the potential to grow and scale year over year.

The biggest hurdle wasn’t enthusiasm or effort—it was managing the finances. The division couldn’t mix fundraising with internal funds to run the tournament, so they needed an easy, transparent way to collect and distribute the charitable dollars. Jennifer was prepared to manually manage everything, piecemealing systems and processes for everything from registration to logistics, but holding tournament funds remained a hangup.

Fairways for Families brings together Beazer Homes employees, partners, and friends for a fun day on the golf course raising money to support military families through Fisher House.

the solution

The IT team at Beazer Homes came to Jennifer with a better option for collecting registrations, selling sponsorships, and managing payments: GolfStatus. Best of all, they could get set up in the software at no upfront cost. Within a week of connecting with GolfStatus, Fairways for Families had an event registration website ready to go.

The primary driver for adopting GolfStatus was simple: a secure, efficient way to collect, hold, and disburse funds. The additional features and capabilities were icing on the cake.

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“The biggest benefit was being able to run all the money through the platform. Everything else was a bonus!”

— Jennifer Eastman, Sales and Marketing Coordinator at Beazer Homes

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The tournament website simplified promotion, registration, and sponsor onboarding.

Those “bonuses” helped streamline nearly every part of tournament planning and management, while elevating the tournament experience for golfers and sponsors:

• The event website gave golfers and sponsors a professional, centralized hub to find out more and get involved.

• Online registration streamlined sign-ups, payment processing, and receipts, while the tournament funds were held securely until the tournament’s conclusion.

• Add-on packages like mulligans and raffle tickets were added to the site for purchase, keeping funds in one place.

• Responsive support from the GolfStatus team whenever Jennifer or David needed help or had a question, plus access to Fundraising Specialists with ideas to boost revenue.

• High-end sponsorships from GolfStatus, like hole-in-one contests, pin flags, hole signage, and the Technology Sponsor, became powerful revenue generators.

“We used all of GolfStatus’ add-ons,” Jennifer says. “We were able to sell sponsorships for each one, and even gave all the top sponsors custom pin flags.”

The results

With the right systems and strategy in place, Fairways for Families has seen consistent growth and success with its golf fundraiser. The funds raised from the tournament provide general support for Fisher House’s mission to serve hundreds of thousands of service members, veterans, and families dealing with a loved one in the hospital.

“Raise more than the year before”

Jennifer’s goal for the golf event is simple: “Raise more than we did the year before!”

In 2025, the second year of Fairways for Families netted nearly $70,000 for Fisher House from 36 teams and 35 sponsors. Its success led Jennifer to create a golf tournament playbook for other divisions, with suggestions for pricing and sponsorship packages, detailed screenshots, golf event ideas, best practices, and who to contact at GolfStatus.

Beazer Homes divisions around the country have adopted golf tournaments as a fundraising tool, leveraging GolfStatus’ tech, tools, and support to save time and raise more money.

In 2025, Fairways for Families grossed over $100,000 and donated nearly $70,000 to the Fisher House Foundation.

elevating the tournament experience

Beazer Homes didn’t just focus on fundraising. They prioritized creating a memorable, engaging experience for participants, which included sponsor representatives, division business partners, local avid golfers, and employee families. “We wanted to add little things to make the experience better and more memorable for everyone,” Jennifer says. Thoughtful touches included:

• Snack bags for golfers

• Portable fans in gift bags and extra shade tents (lessons learned from a sweltering 101-degree first year)

• A marshal to improve the pace of play

• Pre-paid food on the course

• Walk-up music for golfers at contest holes

On-course activities also made an impact, both in terms of experience and fundraising outcomes.

• Closest-to-the-pin challenge. Golfers paid to participate and contribute additional funds to the Fisher House.

• Hole-in-one contest, staffed by division employees to chat with golfers.

• Raffle drawing, with prizes generously donated by sponsors and the host golf facility’s pro shop.

• Cornhole challenge, with winners earning the right to take one stroke off their score.

On-course games, like the cornhole challenge, boosted fundraising outcomes and improved participating golfers’ scores.

lessons learned

The best advice Jennifer can give to other golf tournament organizers is to start planning as early as possible. “In our first year, we started a little too late, and we felt pushed because no one had bought the top sponsorships,” Jennifer says.

A major takeaway from that experience is to talk with potential sponsors to ask what they’re specifically looking for and how a sponsorship can fit their needs. “I ask what they want, and modify the package accordingly,” Jennifer says. “Some want logo placements, some want more golfer spots; it all depends on their perception of value. So we work to give them what they want.” That flexibility and willingness to tailor packages to what sponsors actually value have helped the Maryland division build loyal, returning golf tournament partners year after year.

Jennifer plans to continue to use GolfStatus as she builds for the future of Fairways for Families.

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“GolfStatus solved our biggest problem of how to track funds, and everything else worked so well, I can’t imagine trying to do all of it manually.”

— Jennifer Eastman, Sales and Marketing Coordinator at Beazer Homes

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Get started with GolfStatus at no upfront cost

GolfStatus’ event management platform is built specifically for golf events, with solutions that save tournament organizers time and effort and tools that help raise more money. Our in-house Client Success team is there seven days a week to answer questions, provide coaching, and make the most out of the software. Tournaments can get started with GolfStatus at no upfront cost, with a free event website launched within a week. Book a meeting with GolfStatus’ team of golf fundraising pros to get started!

by Andrew Herbert, CMO / Professional Golf Entertainer & Fundraiser at Charity Golf International

Planning a charity golf event can get overwhelming fast—especially when you’re trying to set fundraising goals that are ambitious, but achievable. Ensuring your goals are realistic and pricing teams and sponsorships accordingly sets your tournament up for success from the get-go.

Andrew Herbert, far right, provides professional on-course entertainment and fundraising at a charity golf tournament.

The best approach to setting your tournament’s fundraising goals is simple: start with your baseline information and costs, then layer in proven revenue multipliers that increase giving without slowing play or creating donor fatigue. Here are five strategies to help you set realistic fundraising goals—and actually reach them.

1. Start with the baseline: player count + entry fee

It’s important to start with the basics. The most reliable place to start is to determine:

• How many golfers you’ll have

• What each golfer pays to play

So if you’re expecting a full field of 144 golfers for an 18-hole event, the entry fee for a foursome to play is $1,000, and the facility cost per foursome is $600 ($150 per golfer), you can realistically set a goal of $14,400 from golfer entries.

• 144 golfers / 36 teams X $1,000 entry fee per team = $36,000

• 144 golfers / 36 teams X $600 facility cost per team = $21,600

• Net of $400 per team X 36 teams = $14,400

It’s important to remember that higher entry-fee events typically have an audience that’s already bought into the mission, meaning they’re more inclined to give on the course, too.

2. Add Revenue Multipliers That Reliably Increase Giving

Once you’ve established your baseline, you can multiply your revenue by:

Adding Professional On-course Contests + Entertainment

When contests are professionally run and fun, giving feels natural rather than forced. Always keep the on-course donation requests to no more than three (two is the sweet spot), as doing more will create “donor fatigue” with your guests. It’s important to note that this does NOT include the games you host on your own that are included with event registration.

Accepting Credit Cards

Events that make donating or purchasing upsells easy tend to raise significantly more. Cash-only giving leaves money on the table and can complicate post-tournament accounting.

Choosing the Right Venue + Day

The right golf facility and tournament timing can influence turnout, sponsor interest, and overall spend. Consider your audience and networks when choosing the host golf facility, date, and day of the week.

Male and female long-drive professionals from Charity Golf International can help boost on-course fundraising and guest satisfaction.

3. Use Resources to Help Set Goals You Can Justify to Your Board & Sponsors

Your organization’s board is likely looking for tournament goals that are as close to reality as possible. Those goals also help you set appropriate pricing for sponsorship packages.

Instead of blindly guessing, use your baseline information in a planning tool to provide models for:

• Conservative outcomes

• Realistic outcomes

• Stretch outcomes

Charity Golf International has developed a golf tournament donation calculator to help tournament organizers map out goals and the path to get there. Input your baseline information to get an estimate on outcomes.

A Practical Goal-Setting Framework

Use this practical framework to help you set your goals and targets.

• Conservative: Entry-fee revenue + ~50% more from on-course + raffle/auction

  • Example: $14,400 + $7,200 (50%) = $14,400

• Realistic: Entry-fee revenue + ~75–100% more

  • Example: $14,400 + $12,240 (80%) = $26,640

• Stretch: Entry-fee revenue + 125%+ more with strong execution

  • Example: $14,400 + $18,000 (125%) = $32,400

Using a golf event management tool like GolfStatus supports this effort, making it easier to create targets, track progress, and meet your tournament’s goals.

4. Think Beyond One Year

The strongest events build momentum. When you retain golfers and sponsors year over year, fundraising becomes easier—and grows faster. As you set your targets for this year, think about how they will impact future golf events’ potential revenue.

Selling a sponsorship for long-drive entertainers is another way to help drive additional revenue from your golf event.

Maximize Fundraising With Charity Golf International & GolfStatus

CGI isn’t just “another contest vendor.” We help golf events increase revenue and maximize your fundraising goals by delivering:

• Professional-led Par 3 + Par 5 experiences that create high-energy giving moments

• Smoother operations, with less burden on volunteers and planning committees

• A premium guest experience that supports bigger donations

• Zero upfront cost to the charity (CGI is performance-based)
  

Why GolfStatus Matters for Your Goal

GolfStatus helps event organizers run a tighter tournament—from registration to sponsor management—so the fundraising plan you set is actually executable. In other words:

• Better organization = better sponsor experience

• Better sponsor experience = more renewals + higher dollars

• Smoother logistics = more time/attention on fundraising moments

If your goal is to raise more without adding chaos or gimmicks, CGI can help. Get in touch to find out more about CGI.

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Book a Meeting with GolfStatus

Get started with GolfStatus’ golf tournament management software at no upfront cost!

Our PGA Q&A blog series leverages the knowledge, experience, and expertise of GolfStatus’ in-house PGA Professionals: Cash Dinkel, PGA and Jason Meininger, PGA. This series installment dives into two topics that play a critical role in a tournament’s success: choosing a date and tournament format.

Cash Dinkel, PGA

Jason Meininger, PGA

Q: What are some things tournament organizers should think about when choosing a time of year for an event?

Cash Dinkel: Big things are weather, daylight, and what else is happening in your community. You want a window where people can actually commit, the course is in good shape, and you’re not fighting holidays, school schedules, or peak vacation weeks. And if you’re trying to maximize sponsorships and attendance, avoid dates where every other nonprofit in town is doing the same thing.

Jason Meininger: I would avoid holidays, like the Fourth of July and Labor Day. I would also probably stay away from the warmest month in your area (July is usually the warmest month where we are in Nebraska) to avoid the heat, unless you play early in the day.

Q: How about choosing a day of the week?

Cash Dinkel: It really comes down to your audience. If it’s corporate-heavy, weekdays are usually easier because people can justify it as a work/networking event. If it’s more community/family-driven, Fridays and weekends can work, but weekends are harder for courses and sometimes harder for golfers who already have plans. Price and course availability are also factors. Weekends are premium times for the courses, which could lead to a higher per-player cost. Private courses may only be available on Mondays, when they are typically closed to their members.

Jason Meininger: In my opinion, it really boils down to cost. It’s more than likely going to be cheaper to have your event on a weekday versus a weekend.

Tournament organizers should consider their audience, price, and course availability when choosing a date for their golf event.

Q: What’s your favorite day of the week to play in a charity golf tournament?

Cash Dinkel: I personally love a Friday or Monday event. It’s an easy excuse to take a long three-day weekend, and then it doesn’t typically interfere with any weekend plans or activities that my family may have.

Jason Meininger: I prefer a Friday afternoon tournament, if the course allows it. That way, golfers can work a half day before leaving to play in the event.

Q: What was your favorite day of the week to hold an outside outing at your golf facility?

Cash Dinkel: My favorite day to hold outside outings at my facility was Monday. Monday was perfect because we were closed for normal play, so the event wasn’t interfering with our day-to-day golfers at all. We also usually saw strong participation on Mondays, which gave the whole day a really high-end vibe. And since everyone has to work the next day, those Monday outings typically start early and wrap up earlier, too. The day moves well, keeps the pace in check, and makes sure the golfers are having fun… but not get out of hand!

Jason Meininger: When I was at golf facilities, I preferred to have them on Mondays. That was usually the slowest day of the week, so it was an opportunity for the course to generate additional revenue.

Q: What are generally some of the busiest times of year at a golf facility?

Jason Meininger: Specifically in northern states, you’ll see things start to pick up in April and go through October to November; it’s similar in Canada. In the southern states, March to June are busy, things taper off in the hot summer months, and peak again in the fall through early to mid-December. Places like Florida, California, and Arizona see golf events year-round due to their warm climates.

Cash Dinkel: In most places, it’s late spring through early fall, basically when the weather is consistent, and the course is in really good shape. For most of the U.S., late May through September is usually the sweet spot, and then you’ll also see random spikes around holiday weekends and peak summer travel windows.

Late May through September are prime times of year for charity golf fundraisers.

Q: In your experience, what is the most popular day of the week for charity golf tournaments?

Cash Dinkel: Friday is usually the busiest for charity outings. A lot of groups like the “play golf and roll into the weekend” vibe, and it’s an easy sell for teams and sponsors.

Jason Meininger: It really varies, but I would say Friday or Saturday are the most popular, then Monday (especially at private facilities).

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Q: What are the most common tournament formats for golf fundraisers?

Cash Dinkel: The most common ones I see are a four-person scramble, shamble, and best ball/four-ball. Scrambles are the go-to because they keep the pace moving, they’re fun for every skill level, and they help you sell teams and fill a field without scaring off the casual golfers.

Jason Meininger: I would say over 90% of the events we work with at GolfStatus are a four-person scramble format. It really works well to attract casual and avid golfers.

Q: What are some other tournament formats you’ve run into?

Jason Meininger:

• Best ball: Each player on a team plays their own ball throughout the hole. After the hole is completed, the lowest score or scores are recorded for the team total.

• Individual: Each golfer plays their own ball, and each player records a score.

Cash Dinkel:

• Chapman/Pinehurst: Both players hit, swap balls, then alternate shots.

• Alternate shot: Each team has one ball, and golfers take turns taking shots. It’s definitely harder, but fun for competitive groups.

• Stableford: This format has points-based scoring and encourages aggressive play.

• Skins game: Each hole is its own prize, and ties carry over. There’s usually a cash prize for winning each hole.

• Ryder Cup-style: Teams compete across multiple formats like best ball and alternate shot.

Scrambles are a great choice for charity golf events because they appeal to golfers of all skill levels and keep play moving.

Q: What format do you typically recommend for charity golf tournaments, and why?

Jason Meininger: Hands-down, a four-person scramble. A scramble allows people of all skill levels to participate a little or a lot based on their skill level.

Cash Dinkel: By far the best option is a four-person scramble. It’s the easiest format to understand, it keeps golfers in a good mood, it helps pace of play, and it’s the best setup for fundraising add-ons like mulligans, string, throw-a-ball, and all the fun stuff that helps drive more dollars.

Q: Does live scoring work for any tournament format?

Jason Meininger: GolfStatus’ live scoring app works for about 90% of formats, including scrambles. We can create a live leaderboard for almost any format. There are a few more complicated formats that it isn’t able to live score.

Cash Dinkel: Most of the time, yes. Live scoring works great for scrambles, shambles, best ball, and even Stableford if you’ve got it set up correctly. It gets a little trickier with complex formats like Ryder Cups, member-guest, and round robin style formats, but for the typical charity event formats, it works super smoothly.

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Ask the Pros!

Do you have a question for GolfStatus’ PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line, and it might be featured in a future blog post or an upcoming GolfStatus webinar!

Planning a golf tournament? You can get started with GolfStatus at no upfront cost—get an event website, online registration, communication tools, premium digital sponsor exposure, revenue-boosting add-ons, and more, plus access to GolfStatus’ responsive in-house client success team (including knowledgeable PGA Professionals and Fundraising Specialists). Click the button to book a meeting and learn more.

by Andrew Herbert, VP of Charity Golf International

Since 2019, Andrew Herbert of Charity Golf International has helped raise over $3.5 million for charities through golf events.

When it comes to hosting a successful charity golf event, the difference between a good outing and a truly impactful one lies in the strategic approach to fundraising. After supporting thousands of charity golf events and helping organizations raise well over $125 million since 2012, Charity Golf International has learned that the most successful events share three key characteristics:

1. Educating golfers about the mission

2. Celebrate the act of giving

3. Employing a "less is more" approach to fundraising

This guide will explore these characteristics and show you how to effectively apply them to your next charity golf tournament.

1. Educating golfers on the mission of giving

The foundation of any successful charity golf event starts with emotionally connecting your guests to your cause. This goes far beyond simply stating what your organization does—it's about creating genuine connections that inspire action.

Make the Mission Personal and Tangible

• Start with storytelling. Share real beneficiary stories that resonate on a human level. If possible, bring beneficiaries of your work to the event so they can mingle with guests and sponsors, putting a face to the cause they're supporting.

• Use specific dollar amounts to demonstrate impact: "$25 provides a meal for a family of four." This specificity helps donors understand exactly how their contribution will make a difference.

• Create displays that showcase your work in action. Display your fundraising goals prominently and show guests how close you are to achieving them throughout the day.

• Transform hole sponsor signs into mission-focused messaging. Display the sponsor's logo prominently, and add compelling facts about your cause underneath.

Communicate Throughout the Event

• Mission education shouldn't be a one-time announcement. Weave your message throughout the entire event experience.

• Dedicate a few minutes of your welcome speech to mission education.

• Include mission messaging in cart signage and swag items.

• Have staff and beneficiaries available to chat with guests about mission experiences throughout the day.

• Use the awards ceremony to reinforce the day's impact and celebrate both your efforts and the generosity of everyone involved.

Create Relevance to Golfers and Guests

Connect your charity's work to the local community where your golfers live and work, helping them understand how the community and beneficiaries will recognize their contributions and the lasting impact they'll have.

• Share specifically how funds raised at this event will be used. Donors want to see a direct connection between their money and what it will accomplish.

• Provide impact reports from previous years' events or organizational milestones.

• Create urgency by highlighting current needs, new initiatives, and opportunities to support or match previous successes.

Charity Golf International has experience working with charities and golf events of all types and sizes, helping elevate financial results while delivering an engaging and unforgettable on-course experience for golfers.

Pro tip: less pressure, more invitation

Frame donations as "opportunities to make a difference" rather than obligations. Use inclusive language, such as "We have an opportunity today to achieve X together" and "With your help, we have no doubt we’ll reach our goal today," that invite people to give, rather than pressure-filled phrases like "We need you to do this" or "We can't do X unless you do Y.”

Remember that a great experience leads to future support and referrals. The goal here is to make your event the best one on your guests' calendars. Simply put: trust that educated, engaged golfers will give when they understand the impact. Create memories and experiences alongside the act of giving, and the funds will follow.

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See How Much Charity Golf International Can Help You Raise

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2. Emphasizing and celebrating the act of donating

Establish Positive Donation Experiences

The way your organization handles donations can transform the entire giving experience, taking it from a transaction to a celebration.

• Thank donors immediately and publicly when appropriate. Help create proud moments for them!

• Use celebration language like "What an amazing contribution!", "With this donation, we’re now at $X overall today!”, or “This means so much to our team and mission!” Make every donation a celebration of generosity.

• Provide instant gratification by showing running totals, a progress bar, or thermometer displays. This helps make donating feel like winning, rather than giving away money.

Use Recognition Strategies

It’s crucial to express your appreciation to donors for their support of your cause. At your golf event:

• Announce major donations during dinner or after golf. Let guests know there are heroes among them, which may inspire others to step up and contribute more.

• Provide donor recognition with small tokens of appreciation (ball markers, pins, stickers, etc.) that serve as proud reminders of their contribution.

• Take photos of donors making their contributions and share on social media (with permission) so they can see your gratitude and proudly share their generosity with their networks.

Leverage Social Proof to Gain Momentum

Social proof is how people look to the actions and behaviors of others to determine how they should act. This can be especially useful in fundraising—when people see their peers donating, it often prompts them to do the same.

• Share when others have donated: "Team 8 with Company X just donated $500!" This creates social proof and can spark friendly competition between foursomes or companies.

• Use motivating phrases like "We're well on our way to our goal today, help us keep the momentum going!" or "We're close to a new record in fundraising—let’s break that record together!"

• Display real-time fundraising totals to build excitement and provide tangible donation goals throughout event day.

Charity Golf International suggests offering two to three giving activations during the round.

3. The “less is more” approach

Quality Over Quantity Principle

The most successful charity golf events that Charity Golf International supports understand that fewer, higher-impact fundraising moments are far more effective than constant asks.

• Focus on two to three strategic points during the event for major fundraising pushes. Most successful events we support have one or two professional fundraising activations on the course (like Charity Golf International’s Par 5 and Par 3 Pros), along with a small internally run game. You can certainly include additional activities, but we recommend including them in registration fees.

• Make each ask meaningful and well-timed.

  • Pre-round: A light introduction to giving opportunities, such as mulligans, 50/50 raffle tickets, or auctions.

  • Mid-round: One to two well-placed, high-energy fundraising moments, like professional fundraisers or on-course games.

  • Post-round: Major fundraising push when golfers are relaxed and social to help meet or exceed goals.

• Avoid stacking activations. Try to space them out to prevent fundraising fatigue and maintain positive energy for your guests.

Simplify the Giving Process

Remove as many barriers to giving as possible. Offer a simple, hassle-free process and make your asks specific and tangible.

• Offer clear donation levels rather than a generic and vague ask.

• Use round numbers that make sense to you and your guests.

• Spend 80% of your time explaining what donations accomplish and only 20% on logistics, letting the mission sell itself rather than over-explaining the need for donations.

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pro tip: partner with experts

As you may very well know, GolfStatus handles all registration, payment processing, sponsor management, and real-time tracking of your outing. Charity Golf International provides the on-course entertainment and fundraising expertise that creates memorable experiences, allowing you to focus on what matters most: connecting with your guests and advancing your mission during the outing.

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Charity Golf International brings premium prizes to golf events, plus fundraising experience.

Charity Golf International’s partnership with GolfStatus eliminates common pain points of charity golf event management while maximizing both the guest experience and fundraising potential.

When GolfStatus and Charity Golf International work together on your event, the result is simple and clear—your guests will eagerly anticipate the outing year after year, sponsors will see real value in their investment while appreciating your efforts, and organizations like yours consistently exceed their fundraising goals.

Ready to take your charity golf event to the next level? The tools, strategies, and partnerships are all here—now it's time to create something truly impactful together.

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Work With GolfStatus & Charity Golf International for Your Next Golf Fundraiser

Charity Golf International is the leader in on-course fundraising and entertainment, providing proven methods to charities and organizations. Its pros are well-versed in nonprofit fundraising and bring high-energy, high-impact to golf tournaments.

Combining Charity Golf International’s on-course fundraising expertise with GolfStatus’ tech, revenue enhancers, and support maximizes your tournament’s impact to raise mission-critical funds, connect with donors, and share information about your work. Get started with GolfStatus at no upfront cost by booking a meeting with a golf fundraising expert.

GolfStatus’ on-staff PGA Professionals—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—continue to share their insights and experiences in this ongoing PGA Q&A blog series. They’re back for another installment, this time talking about a popular revenue enhancer at charity golf tournaments—on-course games.

Q: We want to have games on some of the tournament holes. How many is too many? How many do you recommend?

Cash Dinkel: I would say keep it to six or fewer. Four is a great sweet spot. You don’t want to have too many games that it impacts the pace of play too much, but games can be a great way to earn some extra money from golfers.

Paul Murcek: I wouldn’t recommend doing more than six, especially if the games will slow down the tournament’s pace of play.

Jason Meininger: I would say between three and six games is about right. If you have too many, it will slow down the pace of play, and no one likes getting stuck waiting at a hole.

Q: What are some of the best on-course games you’ve seen at charity golf tournaments? What made them great?

Jason Meininger: A few I’ve seen work well at charity tournaments:

• Beat the Pro. On a par three hole, a Pro (could be the course’s golf pro, a professional golf entertainer, or other person) hits a shot and golfers pay to hit the same shot. They win a prize if their shot is closer to the hole. Golfers feel great if they can beat the pro!

• Air cannon. Golfers pay $20 (or other amount) to shoot the air cannon as their tee shot. This is really popular—it’s fun to shoot the cannon.

• Chip into a small pool. Golfers pay to hit a chip shot to land in the pool to win a prize.

Cash Dinkel:

• Use the Pro’s shot. Each team pays $20 or so and gets to hit their next shot from where the Pro hits their shot. This is very popular on par threes and par fives if the Pro hits the ball a long way.

• Closest to the pin, long drive, or longest putt contests. Sell a sponsorship to pay for the cost of the prize (and a little extra revenue), and the winners get golf shop credit or another prize.

• Beat the Pro. Another variation on what Jason mentioned is that each team pays $100 to go against the pro. If the team is closer than the pro on the tee shot, the team gets a one on that hole; if not, the hole is played normally. Another option is to give additional raffle tickets to teams who win.

• 50/50 putting contest. Set up a medium difficulty putt, maybe 20 to 30 feet. Golfers pay $20 per attempt with unlimited attempts. Everyone who makes the medium difficulty putt then gets to attempt a very difficult putt of 40 to 50 feet. If a golfer makes the difficult putt, they split half the entry fees with the host organization.

Habitat for Humanity of Columbus, Nebraska features a putting contest at their annual golf fundraiser, in which golfers use various building tools (two by fours, levels, sledgehammers, etc.) to putt.

Q: How about the worst on-course games? Why were they the worst?

Paul Murcek: Any game games where there’s too much time between golf shots. An example is where a golfer has to spin around and make themselves dizzy before hitting a golf shot. Although it is funny, it slows down play, and in the end, slow play is the biggest killer of repeat golfers and sponsors at a golf event.

Cash Dinkel: The String Game. No one wants to hold onto and cut a string throughout the day. Most people don’t grasp the game, and a lot of teams use it differently, making it not ideal.

Q: How do we maintain the pace of play with on-course games?

Jason Meininger: Bottom line—don’t overdo the games, or it will slow down the pace of play.

Cash Dinkel: Make them simple and easy to understand, and don’t do more than six. Games that are a part of normal play (like tee shots or putts) mean it won’t take more time than needed to play the hole.

Paul Murcek: I echo what Cash said about having games or contests that are part of normal play, like closest to the pin, beat the pro on a par three, or longest drive, to not affect the pace of play. Utilize volunteers who understand golf and suggest a window of no more than 15 minutes for a team to play a hole to keep a brisk pace of play (15 minutes per hole on an 18-hole golf course means a round of about four hours and 30 minutes).

When done properly, on-course games won’t slow down the tournament’s pace of play.

Q: Will golf course staff help run on-course games, or do I need volunteers?

Cash Dinkel: More often than not, your team will be tasked with staffing those contests. It’s a question to ask the golf facility, but I wouldn’t expect them to do that. They can usually assist you with setup.

Paul Murcek: You will definitely need volunteers or staff members from your organization. In my experience, golf course staff won’t help with on-course games in most cases.

Jason Meininger: Course staff will usually not run the games for you, so getting volunteers is the best option.

Q: Do golf facilities generally have any restrictions on the on-course games allowed? If so, what are they, and how can we work with the facility to make everyone happy?

Cash Dinkel: I’ve never heard of a golf course limiting on-course games. If there are concerns about pace of play or the need to protect the integrity of the course, they may say no to some on-course games. So make a point to communicate with the course what your plans are for games and contests, so there are no surprises on the day of the event.

Paul Murcek: Not to my knowledge, but every golf facility is different and may have different rules. Ask the pro if they have games that are not allowed.

Jason Meininger: I have never heard of a course restricting the number of on-course games, but like the other two said, be sure to talk with the golf staff to be sure.

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Ask & Work With the Golf Fundraising Pros!

If you have a question for GolfStatus’ PGA Professionals, send it in an email to [email protected] with “PGA Pro Question” in the subject line!

Nonprofits, charities, and third parties holding golf events to benefit one can qualify to use GolfStatus’ tournament management software at no upfront cost. Our in-house team of golf fundraising experts, including PGA Professionals and Fundraising Specialists, is here to help save you time and raise the most money possible. Get started with GolfStatus by booking a meeting with our team—click below!