by Jen Wemhoff, Communications Manager at GolfStatus
As you well know, charity golf tournaments are the ultimate way to raise funds for worthy causes, while enjoying a day with friends, family, or colleagues on the golf course. But to truly maximize a golf tournament’s fundraising potential, creative strategies are necessary.
This blog series to explores ideas and add-ons for golf fundraisers that boost revenue. This post will take a deep dive into an easy tournament extra that comes with a ton of income potential: raffles.
FAQs About Golf Tournament Raffles
What is a Golf Tournament Raffle?
A golf tournament raffle is a fundraising add-on to your event where participants purchase tickets for a chance to win prizes. Winners are typically selected through a random drawing, with the proceeds from ticket sales going towards supporting your specific cause or nonprofit.
How Does a Golf Tournament Raffle Work?
Participants purchase tickets, each of which equals an entry into a drawing. Raffle prizes should be on display, with a container to collect tickets or digital means of recording entries for each specific item. At the chosen time, a random drawing takes place to select the winners of each item.
When organizing a raffle as part of your charity golf tournament, it's crucial to understand that each state has its own laws and regulations governing raffles. Some states require a permit or special licensing, while others may restrict who can participate or how the funds are allocated. Nonprofit organizations should check their state’s laws (a simple Google search will direct you to your state’s website detailing raffles) to ensure compliance and avoid potential legal issues.
Why is a Raffle a Good Choice for My Golf Event?
Raffles typically have a high return on investment. With the right pricing strategies, donated items, and an easy way to sell tickets and collect payments, a raffle can bring in thousands of extra dollars for your cause—without a ton of time and effort on your part.
Unlike auctions, where income is dependent on driving high bids, raffles usually come with a relatively low barrier to entry. Even someone who buys just one raffle ticket has the chance to win. Instead of being dependent on bidders competing against each other, a raffle’s income is determined by the number of tickets sold.
How Do I Add a Raffle to My Golf Tournament?
Adding a raffle to your golf event can be done at any time without a great deal of necessary infrastructure. Having an event website in place makes it simple to promote the raffle and the prizes and collect payment for raffle ticket sales.
Decide how much you’ll charge for raffle tickets, keeping affordability and potential revenue generation in mind. Many tournaments offer bulk pricing or package deals to drive more purchases. For example, one ticket might sell for $5, but you might sell five tickets for $20. Add them as a package item so golfers can purchase tickets when they register, but sell additional tickets at the event to capture more revenue.
Free Guide: The Ultimate Toolkit for Raising More Money at Your Charity Golf Tournament
Donated items are key to raising as much money as possible! As you reach out to prospective sponsors, consider making an ask for donated gift baskets, gift cards, branded merchandise, or other items to offer as raffle prizes. Some corporate sponsors may not be able to support your tournament financially through a paid sponsorship, but are willing to donate in-kind goods that can be used for your raffle. Consider asking board members or partners to donate raffle prizes. It’s a good idea to recognize the donor of each item, either on your event website, signage at the event, or in promotional emails.
When deciding when to hold the raffle drawing, be sure to allow adequate time for golfers to purchase tickets and browse items. Tournaments typically have the drawing after the round is complete, during a post-golf event such as a cocktail hour, banquet, or awards ceremony.
Pro Tip:
To make sure you’re not stuck shipping prizes to winners, you might consider a “must be present to win” policy so folks can simply take their prizes home with them.
Golf Tournament Raffle Ideas to Make Yours Stand Out
There’s more than one way to hold a golf tournament raffle. Unique formats and prizes can help your raffle stand out. Consider the following ideas and choose the one that best suits your event’s audience, your team’s capacity to organize and execute, and any applicable state laws.
Classic Prize Raffle
A classic golf tournament raffle features donated prizes from sponsors, partners, and local businesses and typically occurs at the end of the tournament.
50/50 Raffle
In a 50/50 raffle, the cash prize, which comes from ticket sales, is split 50/50 between the charity and the winner. This is a great option for charity golf events, but check state and local laws regarding cash prizes before moving forward.
Golf Ball Drop Raffle
A golf ball drop is a type of raffle in which numbered golf balls are dropped from a drone, helicopter, or lift, and the ball that’s closest to the hole wins a prize (which could be cash or a donated prize). You’ll need to secure whatever equipment is necessary for dropping the balls, sell numbered balls and track which number corresponds to each participant, and work with the golf facility to determine a safe drop zone. Record the drop and use the video in event recaps and promotion for next year’s tournament.
50/50 Ball Drop Raffle
This format combines a 50/50 raffle with a ball drop. The cash prize comes from selling numbered balls (you’ll still need to track which participant has which number), which are dropped as mentioned above. If any balls make it into the hole, the winner(s) split the pot with the charity. Check state and local laws governing cash prizes.
50/50 Closest-to-the-Pin Raffle
A closest-to-the-pin raffle combines a skill contest and a raffle. Golfers buy into the pot the same way they would in a raffle, but the winner is determined by whoever performs best in a closest-to-the-pin contest on a par three hole. Again, with a cash prize, it’s important to check applicable rules and regulations, but since this could be considered skill-based, it’s more likely to be acceptable.
Themed Basket Raffle
This option is similar to a classic raffle, but participants have the choice of which drawing(s) to enter. Instead of a single drawing, there’s a drawing each themed prize basket. This format can be a good option to boost ticket sales since participants may buy more if they’re interested in multiple prizes.
30 Top Golf Tournament Raffle Prize Ideas
You know your audience best—what types of prizes would appeal to them? If you’re holding an auction alongside your golf tournament raffle, consider how you’ll differentiate between the two sets of prizes. In general, items included in an auction might have higher value, since the goal is to drive the highest bid possible. Offer an attractive mix of items to encourage raffle ticket sales and auction participation. Here are 30 top golf tournament raffle items to consider.
Golf equipment or apparel
Golf-related prizes are a good choice for a crowd of golfers who are likely to use golf equipment or clothing regularly:
1. Driver, putter, or wedge
2. Golf bag or head covers
3. Rangefinder or GPS watch
4. Polos, hats, and visors
5. Golf balls, tees, towels, and divot tools
Branded merchandise from sponsors or the benefiting charity
Prizes like these provide additional visibility for your sponsor or cause:
6. Tumblers and coolers
7. Custom golf balls and ball markers
8. Hats and quarter-zips
9. Umbrellas and duffle bags
Gift baskets from local businesses
Reach out to local businesses to ask for prize donations. If a business turned you down for a financial sponsorship, pivot your ask to a basket of products for your raffle.
10. Salon or spa basket
11. Basket from a local coffee shop
12. Candle and home goods basket
13. Garden center basket
14. Outdoor gear or tool basket
Gift cards or certificates to local businesses
Service and experience-based businesses and those in the food and beverage industry are good options to approach for gift card and certificate donations for your raffle.
15. Gift cards to restaurants and cafes
16. A free golf lesson certificate with a local pro
17. A golf store gift card (for size-specific items like golf shoes)
18. A spa day package
19. Day passes to your golf event’s host course
Tickets to sporting events or local attractions
Make prizes even more memorable by offering exclusive experiences as raffle items. Consider requesting multiple tickets or passes so that winners can bring friends and family.
20. Tickets to major or minor league games in your area
21. Passes for zoos, aquariums, or amusement parks
22. Concert or theater tickets
23. Brewery or distillery tours or tastings
24. Museum passes or memberships
25. Tickets to local botanical gardens or arboretums
Themed gift baskets
For the themed basket raffle mentioned above, designate a theme for each basket so participants can put their tickets toward those that interest them most.
26. A movie night basket
27. A local sports-themed basket
28. A basket of pet care items and toys
29. A game night basket
30. Surprise baskets
How Can I Make My Golf Tournament Raffle More Profitable?
Raffles give your tournament a supplementary income stream that capitalizes on participants’ enthusiasm and generosity. Here’s how to maximize your raffle’s income potential:
Give golfers multiple opportunities to purchase tickets. Include tickets in team packages or as an add-on at registration, sell them when golfers check in to the event, set up a ticket station on one of the tee boxes, and have them available for purchase after the round.
Leverage golfers’ generosity. People tend to be generous at golf tournaments, and with such a low barrier to entry, most participants are willing to actively participate in the raffle.
Offer desirable prizes. Having desirable prizes in the drawing stimulates additional engagement and ticket sales.
Secure donated prizes. Including only prizes that have been donated (either by sponsors, partners, or other supporters) means the raffle has little to no overhead costs.
Build a sense of anticipation. Tease prizes in your promotional materials and at the tournament’s kickoff to encourage more ticket sales. Add photos of high-dollar prizes to your event website, include a list of items on the website, and display prizes near check-in so they can see what’s up for grabs.
Use raffle tickets in on-course games. You might use raffle tickets as prizes in on-course games (which golfers pay to enter) as an additional incentive to participate.
Pro Tip:
Use a golf event management platform that allows you to create, list, and sell custom packages for raffle tickets. Consider offering multiple packages, such as one ticket, five tickets, or ten tickets, and make sure the checkout process is easy and efficient. You might post a QR code that links directly to the package at check in or on the raffle prize tables.
Additional Golf Tournament Raffle Ideas & Tips
Keep these best practices in mind when planning and executing your raffle:
Offer easy payment options for raffle tickets. Golfers may not carry cash, so be sure you have the ability to collect credit card payments. To keep post-tournament accounting as simple as possible, run payments through your event website so all funds are kept in one central location.
Say thank you. Thank participants, prize donors, and sponsors for their contributions to the success of the raffle and the tournament.
Recruit volunteers to help. Volunteers can sell tickets, set up the raffle items, and help distribute prizes to winners.
Create buzz. Include the raffle in your tournament promotions to help drive ticket sales. Mention it on social media and tease any high-end prizes.
Engage your networks. Lean into your personal and professional networks to solicit prize donations and encourage folks to play in the tournament and support your cause through the raffle.
Raffles are another tool in the tournament organizer’s toolbox to help bring in additional dollars from your golf event. Anyone can hold a successful raffle! The keys to success are having an easy way to collect payments, donated items, and creating buzz to encourage participation.
Execute these golf tournament raffle ideas with GolfStatus
Your raffle is just one component of your golf tournament. To keep everything running smoothly as you build up to your drawing—from registration to scoring to check-in—consider leveraging dedicated software.
GolfStatus is an event management platform built just for golf events. A professional event website with online registration and secure payment processing makes selling teams, raffle tickets, and sponsorships a breeze. The software’s built-in automations save organizers up to 40 hours per tournament, while fundraising tools, exclusive sponsorships, and exciting add-ons combine to raise thousands more dollars for your cause. Nonprofits get started with GolfStatus at no upfront cost! Click below to get a demo or jump into the software on your own.
About the Author
Jen Wemhoff - Communications Manager at GolfStatus
Jen Wemhoff accidentally discovered her passion for nonprofits in college. An internship while earning a degree in Communications from Doane University led to a 20 year career in the nonprofit sector, where she found a strong desire to be part of something bigger than herself. Her vast nonprofit experience includes roles in marketing, fundraising, and direct programming. When Jen came to GolfStatus as Communications Manager in 2020, she was struck by the power of the sport to raise money to power nonprofit missions. She tells GolfStatus’s story across platforms and channels and develops educational tools and resources to help nonprofits tap into golf’s giving power. Jen, her husband, and two daughters call Lincoln, Nebraska home.