When it comes to fundraising events, there are plenty of event management platform options out there: CRMs, event-specific platforms, ticketing platforms, peer-to-peer platforms, and more. But how will these work for your golf fundraiser? Can they handle the specific nuances of a golf tournament? Will they make your life easier—or require workarounds and adaptations to make it function the way you need it to?

A purpose-built solution is a must-have to make the most out of your golf tournament’s fundraising potential.

The last thing you need is costly, complicated software for your golf event that drains your time and resources instead of driving fundraising. As you evaluate software options for your golf event, here are 10 tips for choosing the right platform.

1. Use a Purpose-Built Solution

No other fundraising event comes with the level of specificity required for a golf tournament. Generic event management platforms simply don’t have the capacity to handle the unique components of a golf tournament, like team pairings, event formats, hole assignments, handicaps, live scoring, and flighting. Your chosen solution should be built just for golf, with baked-in features to manage everything from registration and payments to sponsor exposure and live leaderboards.

2. User-Friendliness is Non-Negotiable

When tech isn’t easy to use and learn, your attention shifts from the critical tasks of attracting golfers, connecting with donors, selling sponsorships, and providing a great experience to troubleshooting software issues, finding workarounds, and generally wasting your time. Your tournament management software should be intuitive so anyone on your staff or planning team can create an event or duplicate an existing tournament with a few clicks and make changes, additions, and updates quickly and easily. A web-based platform with shared access lets you, your team, and even golf course staff access up-to-the-minute information.

3. Look for Tools to Boost Revenue

If the goal of your golf tournament is to raise money, you’ll want a platform that comes with baked-in tools that help facilitate fundraising, including the ability to collect donations (plus a way to set a donation goal and track your progress), the option for registrants to cover any fees, and easy ways to receive your funds during planning or after the event. Look for a provider that offers tournament add-on options to drive thousands of dollars in additional revenue, like:

• Hole-in-one contest insurance

• Custom pin flags

• Hole signage

• Exclusive sponsorship opportunities

Look for a provider that offers tournament add-ons that help boost revenue, such as hole sponsor signage.

4. Save Time & Effort at Every Stage of Planning

Technology can certainly automate time-consuming tasks and manual labor, but poorly designed software or tools that aren’t quite what you need can quickly offset the time-saving benefits of technology with additional training, troubleshooting, and complicated workarounds. Choose a solution that’s both powerful enough to meet your needs and simple enough that you won’t spend hours training staff, trying to work out adaptations, and fixing problems. Look for features that ease common tournament planning pain points, like online registration, pre-formatted documents and printouts, hole assignments, live scoring, and sponsor onboarding.

Any software solution should keep you organized by tracking golfer, sponsor, and donor information in the platform’s backend, and you should be able to easily export donor data for seamless inclusion in your nonprofit’s donor database.

5. Expect a Free, Professional Event Website

Experienced tournament organizers and event planners will tell you that every fundraising event you hold should come with an event website. When evaluating event management software, ensure that it can generate a clean, sleek, well-designed event website where golfers and sponsors can find more information, register a team, purchase a sponsorship, and pay securely. The event site serves as the home page for the tournament and presents your organization and sponsoring businesses in a professional light, with user flows that make it easy to complete transactions.

An event website simplifies everything from promotion and marketing to registration and sponsor exposure.

What’s more, with an event site, promotion becomes as easy as sharing a link in email campaigns, social media, your organization’s website, and even on printed pieces with a QR code. This way, folks can commit to your tournament right when they hear about it, instead of filling out a paper registration form and finding a stamp to mail it back.

6. Elevate the Experience for Golfers & Sponsors

The best software lends a professional experience to every aspect of your tournament and gives it instant credibility, which can be especially helpful for first-year events. Processes and materials that look outdated or unsightly can cheapen your event, which can influence the caliber of players and sponsors it attracts. The ultimate goal is to provide a professional experience from the moment someone hears about your tournament and visits your event site to when they submit their team’s score on the live scoring app.

7. You’ll Want Live Scoring (Trust Us)

A golf-specific feature—sometimes underrated and underused by tournament organizers—to look for in your tournament management software is live scoring. Teams input their scores on a mobile app, which syncs in real-time to live leaderboards. Golfers can see hole-by-hole standings, organizers can follow the round’s progress and keep the overall event moving smoothly, and golf staff can quickly finalize the tournament’s results because there’s no need to hunt down paper scorecards. Look for a solution that offers professional, glitch-free live scoring with a leaderboard sponsorship that offers digital exposure that can be sold at a premium.

Live scoring and leaderboards engage golfers throughout the tournament and offer sponsors additional digital exposure.

8. Don’t Break the Bank

With limited budgets, nonprofits need solutions that work well and don’t cost a fortune. Software that’s so expensive that it forces you to limit resources in other areas isn’t actually saving time or money. When choosing a tournament software platform, certainly consider baseline costs, if there’s a cost per user or for support, and look out for hidden fees, any upcharges, and tricky contracts. Many solutions offer extremely limited access at no cost and then charge substantially more for necessary features. Look for straightforward pricing, fees, and payout procedures.

9. The Golf Facility Should Love It, Too

Staff at the host golf facility stand to benefit from tournament management software as much as you and your planning team do. You should be able to share access to the platform with golf staff so they can assist with finalizing hole assignments, flighting, tie-breakers, and other golf-specific tasks.

Look for pre-formatted printouts, like scorecards, cart signs, and alpha lists, so golf staff can literally just hit “print” instead of having to create these pieces from scratch, saving them hours and allowing them to provide better service to you and your tournament’s golfers. Some golf facilities have an internal system in place that they rely on to manage and execute outside events and live scoring, but at your request, they may be willing to accommodate whatever platform you decide to use.

10. Demand Free, Responsive & Knowledgeable Support

Failure to provide adequate support is, unfortunately, common among software providers, so look at the level of support provided when choosing a tournament management tool. Be sure to ask about the support you can expect to receive:

• Are support staff in-house or outsourced?

• As a user, do you have immediate access to the support you need leading up to, during, or after your event?

• Is support available seven days a week?

• What tools are available to assist your team and the golf facility in the evenings and on weekends when events are in full swing?

Bonus points if the support team includes PGA Professionals who know the ins and outs of golf events and fundraising specialists who can provide guidance and coaching on format, pricing, and fundraising enhancers.

Your software solution should come with responsive, expert support with no additional cost.

Get Started With the Industry’s Leading Tournament Management Software—At No Upfront Cost

GolfStatus’ mission is to help nonprofits tap into golf’s giving power by providing tools, resources, and support to plan and execute lucrative golf fundraisers. Get started with a professional event website, online registration and payment processing, live scoring, exclusive sponsorships and add-ons, and live support seven days a week at no upfront cost. Connect with the GolfStatus team to make your next golf event the best one yet!

Organization Snapshot

Melwood’s six decades of serving those with disabilities began with a small group of parents and community supporters who had a bold idea—to create jobs and training for these individuals. They started by teaching plant care to young adults who were thought to be unemployable, and expanded into workforce development services that teach marketable, useful skills to adults with disabilities and provide a valuable workforce to partner businesses.

Based in the Washington D.C. area, the nonprofit advocates for and empowers individuals with disabilities to trans­form their own lives through unique opportunities to live, work, and thrive in their community. Sarah Boynton, Director of Corporate at Foundation Giving at Melwood, says their approach is individualized for each individual’s goals and to overcome the barriers to employment that they might face. “They have a ton of value in the community and are driven to find their purpose,” she says. “We look for ways to transform their lives through unique opportunities so everyone is included.”

The Challenge

The Melwood Champions Golf Tournament was originally an informal gathering of supporters who loved to golf and donated to support Melwood’s work. When Melwood decided to brand the golf tournament as an official fundraiser, they wanted to increase professionalism and elevate the entire event experience. Melwood’s newly-created fund development team heading up the golf tournament needed a way to easily collect registrations and payments, provide exposure to sponsors, and promote the tournament to its supporters.

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The Solution

GolfStatus offered an all-in-one solution for Melwood’s golf fundraiser, from registration and payment processing to tie-breakers and reporting. The nonprofit qualified for GolfStatus’ Golf for Good program, which gave Sarah and the entire planning team full access to the tournament management platform at no cost. After the first year of using GolfStatus, Sarah said it was a no-brainer to continue with GolfStatus. Beyond the software’s ease-of-use, GolfStatus’ in-house client success team was there to walk Sarah and her team through the software and troubleshoot issues every step of the way.

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“I talked to the support team more times than I care to admit, and they were always reassuring, like ‘We got you, don’t worry.’”

— Sarah Boynton, Director of Corporate and Foundation Giving at Melwood

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The Results

Making Everything Easier

When Sarah came on board with Melwood a few months prior to the 2022 golf tournament, GolfStatus was already in place, thanks to her boss, Heather Sherman, Melwood’s Vice President of Fund Development. An event website was actively collecting registrations and sponsorships as Sarah was tossed into the deep end of planning a golf tournament for the first time.

Thankfully, the GolfStatus client success team quickly got Sarah up to speed on the software, walking her through the back end to make sure she felt comfortable using each feature. “They showed us how to download reports and assign holes and what to send to the pro at the golf course,” Sarah says. She says check-in the morning of the event was super easy thanks to the pre-formatted printouts with all golfer information and team codes.

Online registration spared Sarah and the planning team from having to manually process payments and forms, saving a ton of time. “Having golfers and donors cover the fees really helped get us over our goal,” Sarah says. “As a fundraiser that’s huge.” Registrants could also round up their purchases to raise additional dollars. 

Unlike standard event management platforms, GolfStatus is built specifically for golf events, with tools to manage things like handicaps, flighting, and tie breakers. “I had a panic attack about halfway through the event about breaking ties!” Sarah says. She reached out to the client success team, who reassured her that the system is able to break ties automatically. “That was a relief!”

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“GolfStatus makes it easy for nonprofits to be successful. At the end of the day, that’s why we’re coming back.”

— Sarah Boynton, Director of Corporate and Foundation Giving at Melwood

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Carrying On A Tradition of Generosity

The Melwood Champions Golf Tournament had humble beginnings, starting out as some friends getting together to play golf and raise money for Melwood’s mission. The “Melwood Champions” are a group of longtime supporters and friends of the founding families of Melwood, who have supported the organization’s work for close to 60 years. The Champions led the golf event until the fund development team branded it as an official fundraiser in 2020. Since then, the tournament has grown and flourished, and with the help of GolfStatus, leveled up the event experience and raised even more money. In 2022, the tournament brought in $107,000 and is looking to raise even more for the 2023 event.

Proceeds from the tournament benefit different programs each year. For example, the 2022 golf fundraiser benefited the Camp Accomplish Scholarship Program, which provides financial support to attend the inclusive day and overnight summer camp for all ability levels. The 2023 tournament will raise money for Melwood’s Workforce Development and Career Exploration Programs, which supports over 2,800 individuals with disabilities achieve career goals in the greater Washington D.C. area.

Elevating the Event

GolfStatus clients have access to exclusive add-ons and sponsorships that take their tournaments to the next level. For example, Sarah said they knew they wanted to incorporate a hole-in-one contest to the tournament and were pleased when they discovered GolfStatus’ exclusive contest packages. The planning team originally wrapped the Technology Sponsorship into the tournament’s Title Sponsorship, but saw the premium value in the space and decided to purchase it themselves to provide to a longtime sponsor as a thank you, along with an accompanying stay and play package from the Dormie Network Foundation. “Dormie Network has opportunities to play golf at some pretty awesome places, and that just added to the high-end tournament we’re going for,” Sarah says.

The sale of the Technology Sponsorship combined with the hole-in-one contest also unlocked a cash donation from the Foundation. “The extra products and opportunities for our tournament that GolfStatus offered just made it so easy!” Sarah says. 

Sarah looked for other ways to make the event memorable, adding golfer swag bags with player gifts and items from sponsors (giving them even more brand exposure). They also used GolfStatus’ live scoring to give the tournament a professional touch. Sarah’s not a golfer, but says she lost count how many golfers told her how much they loved the live scoring. Teams would submit their scores via the free GolfStatus mobile app, which synced with live leaderboards that were updated in real-time. Golfers could check standings throughout the round in the app and on the screen in the clubhouse. “We sent golfer information ahead of time about where and how to download the app,” says Sarah, as a way to set them up for success. “Everyone loved how easy it was to keep track throughout the day.”

celebrating Success

Melwood is celebrating its 60th anniversary in 2023 and 25 years of Camp Accomplish. “We’re celebrating all things Melwood!” Sarah says, and that the golf tournament is a big part of that celebration and a way to connect with donors and partners. “GolfStatus is a big part of making the golf tournament super successful.”

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Golf for Good

Looking to make your next golf event the best one yet? GolfStatus’ tournament management system streamlines and simplifies prep and planning, and exclusive sponsorships and add-ons help raise thousands more dollars for your cause. Best of all, nonprofits (and organizations hosting golf events that benefit one) can qualify to use GolfStatus at no cost through the Golf for Good program. Click below to learn more and get qualified.