Year two of Putt Putt Fore Puppies was a resounding success!

The GolfStatus and Dormie Network marketing teams had so much fun in the tournament’s first year—and learned so much—that we decided to do it all over again and crush our goals from 2023. Check out the 2023 planning blog to get the rundown on the mini golf tournament.

Putt Putt Fore Puppies raised money to support the pets looking for their forever homes at the Capital Humane Society here in Lincoln, Nebraska. See our journey here and on Facebook and Instagram!

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Thank you tournament sponsors!

Presenting Sponsor - Sinclair Hille Architects

Koozie Sponsor - Red Robin

Swag Sponsor - Raising Canes

Certified Piedmontese - Dinner Sponsor

Golf Ball Sponsor - UNICO Group

Batting Cage Sponsor - Pinnacle Bank

T-shirt Sponsor - Dormie Network

Grand Prize Sponsor - Belmont Veterinary Center

Refreshment Station Sponsor - Firespring

Snack Sponsor - Pillar Restaurant Group

Music Sponsor - Prairie Dental

Hole Sponsors:

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3rd quarter / Post-Tournament update

We did it! The second annual Putt Putt Fore Puppies was an even bigger success than last year. Our goal was to donate $12,000 to Capital Humane Society, and thanks to the generosity of our networks and the Lincoln community, the event raised over $15,000 to help care for homeless pets!

event day & post-tournament recap

The tournament sold out, with 54 teams on all three courses at Adventure Golf. We made some changes to the tournament’s set up, moving check in and add-ons closer to Adventure Golf’s entrance to clear up a bottleneck we saw in that area from last year. Things ran smoothly for the most part, though we may add another station for folks to purchase add-ons next year to keep things moving. Over $5,000 went through our GolfStatus event website on tournament day for purchase of all-in games, raffle tickets, t-shirts, and donations, along with nearly $500 in cash. Golfers browsed raffle prizes, visited sponsor booths, decorated pet bandanas, interacted with adoptable dogs from Capital Humane Society, and enjoyed dinner while waiting for the shotgun start.

Emails were sent to all participants prior to the event reminding them to check their hole assignments and encouraging them to download the GolfStatus app ahead of time. Most teams were ready to go with the app, but QR codes were posted at registration and on the clubhouse for folks to easily download the app if need be.

We adjusted the day’s schedule based on 2023, allowing additional time for the teams on the more difficult Backwoods course to finish (even though it wasn’t quite enough time!). Thankfully, live scoring helped our team finalize the results on each of the three courses in just a few minutes so we could move onto awards quickly.

Overall, the event was a resounding success and Capital Humane Society was overwhelmed by the response to the event and the amount the tournament was able to donate. The planning team met to debrief and have some ideas to make the event even better next year! We sent out a post-tournament survey and will use those suggestions to improve for 2025.

3rd quarter update

The third quarter was a race to sell sponsorship packages, promote the tournament, recruit teams, and handle the final details to ensure a successful event. As we experienced last year, the bulk of the team registrations came in during the month leading up to tournament day.

Having a larger planning team than last year paid dividends in sharing the load of sponsor outreach, tournament prep, and day-of event execution. We continued to meet monthly but increased the frequency to bi-weekly leading up to the tournament. GolfStatus’ downloadable Timeline and Checklist kept our planning and task on target.

We crossed these major planning tasks off the list in the third quarter:

• ✓  Finalized details, logistics, and hole assignments for on-course games.
• ✓  Discussed a plan for inclement weather (which we thankfully didn’t need!)
• ✓  Promoted the tournament through email blasts, posts on local event calendars, hanging up flyers in businesses in the area, sending flyers home with local elementary school students, and word of mouth.
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Sold all but two sponsorships, both of which already had their hard costs covered. Each team member reached out to their networks to promote available sponsorships.
• ✓  Placed vendor orders for signage, koozies, golf balls, pin flags, and t-shirts.
• ✓  Worked with our client success rep to make hole assignments and sponsor hole assignments.
• ✓  Sent emails to all participants via the GolfStatus messaging tool to encourage them to download the GolfStatus app, purchase add-ons, and review hole assignments.
• ✓  Coordinated with Capital Humane Society to have adoptable dogs on site at the tournament.

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2nd Quarter Update

Planning has continued moving along smoothly. Getting the event website up and running was much simpler this time around, since all we had to do was copy last year’s event and update the specifics. We decided to offer two team registration packages, one that included a t-shirt for each team member at a higher price point and one that didn’t.

Each committee member was responsible for developing one or more sponsorship packages, which were added to the newly launched event website. We ran a registration promotion as part of National Adopt a Shelter Pet Day on April 30, offering a promo code for $5 off registration, which was sent to last year’s participants via GolfStatus’ email tool.

We did run into one major hiccup which necessitated a date change. The event was originally planned for Friday, September 20, but when the Big 10 conference released the 2024 football schedule, we discovered a home Nebraska Cornhuskers football game the same evening as the tournament. In football-crazed Lincoln, we didn’t think we could compete with the Huskers, so the tournament was moved a week earlier to September 13. We made sure all promotional materials (including the event website, flyers, social media graphics, and email blasts) were updated and that we communicated with the teams and sponsors who had already committed. Adventure Golf continues to be a great partner, working with us to seamlessly move the event date.

Perhaps best of all, after learning about the animals in need of homes, one of our planning committee members decided to adopt a cat from Capital Humane Society!

David and Quynh, his new cat from Capital Humane Society!

Here are the tasks we handled this quarter:

• ✓  Finalized registration packages and pricing
• ✓  Finalized sponsor packages and pricing
• ✓  Launched the event website and opened registration
• ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
• ✓  Created promotional graphics, logos, and flyers
• ✓  Brainstormed revenue enhancers
• ✓  Discussed plans for on-course games
• ✓  Began soliciting donations for raffle prizes
• ✓  Began sponsor outreach
• ✓  Sold 12 sponsorships (thanks Certified Piedmontese, Red Robin, Raising Cane's, 402 Title Services, Upland Software, Nexus Marketing, Vanity Fur, Kyson Denker State Farm, Engineering Technologies Inc, Stewart Title Company, Global Golf Post, Prairie Dental Group, and Luly Motors!)
• ✓  Sold 13 teams
• ✓  Met with Capital Humane Society staff about event promotion and logistics (and got to meet some of the adoptable pets)

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1st Quarter Update

We kicked off planning with committee meetings in February and March to review lessons learned and ideas from the post-tournament debrief and start brainstorming for 2024. The planning committee welcomed several new members, with newer GolfStatus Account Managers and Client Success Reps joining in on the fun. The team now numbers 13, which means more people to share the workload. The decision was made to move the tournament to September, for a couple reasons. One, we hit the jackpot with weather last year—75, sunny, and just a slight breeze. October weather in Nebraska is extremely unpredictable, with more stable conditions in September. Second, Capital Humane Society had no events scheduled for September, so Putt Putt could fill that gap.

Thus far, planning has been easier, as we have actual data and last year’s experiences to draw from. We have a better understanding of costs, revenue, attractive sponsor packages, and how many teams to shoot for. We also have processes and assets in place to use down the road. What’s more, we could simply copy our event in GolfStatus’ backend so there was no need to start from scratch. Stay tuned for the website launch!

Here are the tasks we handled this quarter:

• ✓  Finalized the planning committee
• ✓  Set dates for all remaining committee meetings
• ✓  Set a fundraising goal
• ✓  Reviewed pricing options for facility rental and team registration
• ✓  Brainstormed sponsorship and package ideas
• ✓  Brainstormed revenue enhancers
• ✓  Locked it in with Adventure Golf (September 20!)
• ✓  Confirmed the date with the Capital Humane Society team
• ✓  Divided up sponsorships among committee members
• ✓  Worked on updating the event website so it can launch in April
• ✓  Updated the tournament’s budget spreadsheet

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If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to raise money with golf. Planning a successful golf fundraiser starts with a solid understanding of some fundamentals, paired with a golf tournament checklist to keep you on task and on target.

Want to brainstorm ideas for your charity golf event?

Check out this guide.

What to Know Before Organizing a Charity Golf Tournament

1. You don’t have to be a golf expert.

2. Most of your fundraising revenue goes to your cause.

3. Golf events are more popular than ever before.

4. Golf events bring new donors to the table.

5. Sponsors are interested in connecting with your donors in new ways.

6. Golf tournaments are fun and exciting.

7. Organizing a charity golf event is worth the work.

8. Use a checklist to stay organized.

1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources.

An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

2. GOLF FACILITIES ARE EAGER TO HOST GOLF TOURNAMENTS.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

• Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

• Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

• Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years. Nationwide, the game has seen a net game of more than 2.3 million on-course golfers since 2020. More than 123 million Americans consumed golf in some way in 2023, an increase of 14% over the past five years. Retail equipment sales continue to remain strong. 

Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments to capitalize on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as third or even fourth-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.

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Active Golfers

1 in 9 Americans

Average Golfer's Net Worth

$768,000

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4. GOLF EVENTS BRING NEW DONORS TO THE TABLE.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport, with more on-course golfers between the ages of 18 and 34 than any other segment.

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

High quality, professional golf course signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. 

Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

What’s more, golf tournaments offer sponsors high engagement over the course of several hours on the course. Whether it’s sponsoring a golfer-favorite hole-in-one contest, setting up a booth on a tee box as a hole sponsor, or running an on-course game, golf events give sponsors the opportunity to engage with participants in meaningful ways.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

• A celebrity appearance

• A professional long-driver on a designated hole or holes

• Games or demonstrations on each tee box

• Custom player gifts

• Live or silent auctions

• Post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

• Building custom sponsorship packages

• Syncing GHIN handicaps

• Simplifying team pairings

• Streamlining hole assignments and hole-by-hole sponsor exposure

• Making live-scoring super simple

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.

Golf Tournament Fundraiser Checklist

A checklist, with an accompanying timeline of tasks, is a tried and true method to staying organized throughout the golf tournament planning process. Depending on the size, scope, and goals of your golf event, a good recommendation is to give yourself at least four to six months to plan. An event management platform built for golf is also a must-have to streamline the process and keep everything organized in one place.

Here’s a quick checklist of important tasks and to-dos to get you started.

3-6 Months Out: Laying the Foundation

• Outline goals and objectives for the tournament based on your mission and fundraising goals

• Assemble a planning committee

• Get your golf tournament management software in place

• Set a budget based on how much you aim to raise, income streams, and estimated expenses

• Choose a date and host golf facility for the tournament

• Start outlining team and sponsor pricing

• Launch an event website

• Create a marketing plan for the event

• Determine whether you’ll have any add-ons, like contests, on-course games, raffle drawings, or an auction

2-5 Months Out: Big-Picture Finalization

• Finalize sponsorship offerings and team packages

• Get quotes from vendors

• Meet with your planning team

• Reach out to prospective sponsors

• Promote the tournament

1-2 Months Out: Countdown Preparation

• Continue promotion and marketing to sell teams 

• Meet with your planning team

• Finalize on-course games and purchase hole-in-one insurance

• Determine a contingency plan for inclement weather

• Recruit volunteers and determine roles

• Continue sponsor outreach

2 Weeks Out: Final Touches

• Meet with the planning team to tie up any loose ends

• Finalize details and food and beverage with the golf facility

• Check on outstanding vendor orders

• Close registration

1 Week Out: Crunch Time

• Collaborate with the golf facility to finalize team pairings, hole assignments, logistics, vendor deliveries, and setup

• Gather supplies and materials (registration items, signage, banners, golfer gifts, raffle prizes, auction items, etc.)

The Big Day

• Set up registration, signage, contests, screens for leaderboards, and awards

• Take photos and post on social media

• Take time to connect with sponsors to build donor relationships

1-2 Weeks Post-Event: Following Up

• Export the donor data from your event management software to include in your nonprofit’s CRM

• Debrief with your planning team to review goals, outcomes, and improvements for next year

• Report on the event’s success to donors, volunteers, and sponsors

• Send thank yous to event sponsors and participants

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For a more in-depth list of planning tasks with a customizable timeline, download GolfStatus’ free Golf Tournament Fundraiser Timeline and Checklist.

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Final Thoughts & Next Steps

Golf tournaments offer a ton of fundraising potential. Understanding the basics of charity golf events and staying organized and on track are keys to planning a successful golf tournament. Start by getting a golf event management platform in place as soon as possible, then outlining all your priorities and to-dos in a golf tournament fundraiser planning checklist.

Get qualified to use GolfStatus’ tournament management software at no upfront cost through the Golf for Good program! You’ll save 40 hours or more in planning time and get access to tools to help you raise thousands more dollars for your cause. Click below to connect with our team and get started.

Level up your next golf tournament!

Get a demo of GolfStatus today!

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Technology has transformed the way nonprofits and other organizations plan and execute charity golf events, by streamlining processes, increasing participant engagement, and raising more money for important causes. But for many nonprofit organizers, implementing new technology for your golf tournament may require approval from superiors or a board of directors. If you’re in this boat and ready to jump on board with time-saving tech, here’s how to successfully get buy-in from decision-makers.

1. Identify the problems technology will solve

Before getting into the weeds of the features and benefits of the tech platform, start by framing the conversation around the problems it will solve for your tournament and the planning team. Are you spending a ton of time manually processing registrations and payments? Are you bouncing between siloed tools and platforms that create cumbersome processes? Are you spending more time sending payment receipts than promoting your tournament or connecting with sponsors? Is it difficult to communicate with and engage participants?

Example:

“We’re currently manually processing tournament registrations and payments, which takes significant time and leaves room for error. Using a golf-specific event management software would automate this process, giving staff more time to focus on selling teams and sponsorships.”

2. highlight how technology boosts efficiency & revenue

A solution that increases efficiency and revenue from your golf tournament is sure to get the attention of decision-makers! Explain how a tool that’s built just for golf events can help increase the overall impact of your charity golf tournament by:

• Saving time. Automate repetitive tasks like registration, payment processing, donation receipts, registration closing dates, and more.

• Increasing engagement. Tech that includes communication tools and solutions like live leaderboards offer increased engagement with golfers and sponsors, which creates a stronger connection to your nonprofit’s cause.

• Raising more money. The right tech platform brings opportunities to drive revenue, like online donations, a round up feature at checkout, exclusive sponsorships, premium digital exposure, and add-ons.

Example:

“Golf event management software can save our planning team 40 hours or more and help bring in an extra $4,000 or more in additional revenue.”

3. share real-world examples from other nonprofits

Nothing drives home how well a tool works than showing how your peers have benefited from it. Show decision-makers how other nonprofits and events have successfully adopted tech for their golf events and the positive ROI they experienced. Seek out case studies, talk to other golf tournament organizers, or look at online reviews (such as Google or Capterra) to help make your case.

Example:

“The Golf Fore Kids Classic cut their administrative time in half by using golf event management software and sold out their sponsorships thanks to the extra digital exposure provided by the platform.”

4. provide a cost-benefit analysis

Many boards or leadership teams will likely have concerns about the cost of implementing a new technology—both in terms of the cost to use the software as well as staff time spent learning to use it. Prepare a cost-benefit analysis that outlines upfront costs, any additional fees or estimated costs, and the projected benefits to help alleviate financial concerns. Compare all costs to the potential revenue increase and savings on time and effort.

Example:

“The golf event software I’m exploring comes with no upfront cost and minimal processing fees, which we can pass along to golfers and sponsors. There’s no risk to us to try it.”

5. demonstrate how tech enhances the tournament experience

Your organization’s decision-makers will likely be interested in how any technology will impact tournament participants and the overall experience. Demonstrating how it will improve the experience for golfers, donors, sponsors, and volunteers is a key part of getting their approval. For instance, golfers and sponsors expect online registration with secure payment processing and a simple checkout process. Other experience-enhancing features might include live scoring and leaderboards, online donations, and a donation tracker.

Example:

“Golfers and sponsors will have a better experience with online registration, live scoring, online donations, and digital sponsor exposure, which increases the likelihood that they’ll come back year after year.”

6. Get them to see a demo or explore the software

The best way to convince your team? Let them see it in action! Book a quick demo so they can ask questions firsthand or share access to the software so they can explore it on their own terms. Either way, they’ll see the platform’s benefits and capabilities to ease their concerns about making the jump to a new tool.

Example:

“We can schedule a quick 15-minute call with an account rep to go over the highlights of the software and you can ask questions and have your concerns addressed.”

7. overcome red tape & bureaucratic hurdles

In many organizations, even the most beneficial changes can face obstacles due to red tape or bureaucratic processes. While it can be frustrating, you can take steps to navigate these challenges:

• Anticipate blockers. Understanding the processes will help you prepare for approval, particularly if multiple departments are involved. By identifying delays ahead of time, you can proactively account for them. These might include legal compliance checks, approval from finance or accounting, and a sign off from IT.

• Get the buy-in of key stakeholders. Decisions can be delayed when certain leaders aren’t fully on board. Talk with the necessary individuals or departments ahead of time to explain the benefits and address any concerns at the outset.

• Create a clear implementation plan. Provide a step-by-step plan with timelines and how the tech will be integrated with minimal disruption in the day-to-day operations and the overall tournament flow.

• Address concerns head on. Change can be scary, so think through potential objections and offer clear solutions that address concerns about switching to a new tech tool for your golf event.

• Be patient—but persistent. Overcoming red tape is an exercise in patience, but also in following through. Find a balance between keeping the tech proposal top-of-mind while allowing it to work through the system.

Example:

“I’ll work with finance and IT to get their blessing first, then create an implementation plan that includes ample time for staff training ahead of the golf tournament, and follow up regularly with department heads to keep this request moving forward.”

Other things to mention

• Support. They’ll want to know if there is a team of knowledgeable, responsive folks available to help troubleshoot, provide coaching, and assist you and your golfers—and if there’s any cost to access the support team.

• Security. You might discuss the tech provider’s security standard, such as PCI-compliance (for credit card transaction) and data privacy.

• Long-term benefits. Share how easy it is to copy an event each year so there’s no need to start from scratch. This takes advantage of processes and event infrastructure that have already been built, ultimately saving your team time.

Next Steps

Getting approval to implement new technology for your charity golf event comes down to clearly communicating its benefits, addressing concerns, and showing how it can lead to greater success for both the event and your nonprofit as a whole.

A platform like GolfStatus, which is built specifically for golf events, is a great option to streamline your tournament from top to bottom. It starts with an event website with integrated online registration and payment processing, built-in time-saving automations, and opportunities to raise thousands more dollars. Nonprofits and third parties planning charity golf events can qualify to use GolfStatus at no upfront cost through the Golf for Good program.

Book a Demo to Get Started With GolfStatus!

When it comes to running a successful golf tournament, choosing a host golf facility is one of the biggest decisions you’ll make. Having the right expertise can make all the difference—PGA Professionals are experts in every aspect of the game, including event management, facility operations, and ensuring everything runs smoothly.

This blog series will continue to tap into the collective knowledge of the PGA Professionals at GolfStatus—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—to explore how to choose and work with the host golf course.

The PGA Professionals on staff at GolfStatus, from left: Paul Murcek, PGA; Cash Dinkel, PGA; Jason Meininger, PGA

Q: My organization has decided to move forward with a golf fundraiser. How do I pick a golf facility?

Jason Meininger: There are really three main factors in choosing a golf course: location, cost of the course, and the demographics of your target market.

Cash Dinkel: Most often, the biggest factors are pricing per player and the demographics of your potential sponsors and players. A private, high-end country club is going to charge a much higher price, but hosting at that type of facility lets you charge more for registrations and sponsorships and may attract higher net-worth individuals to participate. It’s important to keep your expenses in mind with this type of facility—your overall fundraising goal needs to be higher to ensure expenses are covered. Location is another important factor. You want to make sure players and sponsors are located close to the facility to drive maximum participation. When looking at courses, I would recommend reaching out to two or three options and ask staff for contacts of previous event organizers to see if they enjoyed hosting their event at that facility.

Paul Murcek: This can be a tough decision. It comes down to a combination of affordability and golf course name recognition. Having your tournament at a course or a club that most people can't typically play at can equal more golfers, but if the cost is too high, it can also price out potential golfers. So it’s definitely about finding the right balance.

Several factors play into choosing a golf course for your golf tournament, including cost per golfer, location of the facility, and the demographics of your tournament's target market.

Q: What questions should I ask golf staff when looking at potential host facilities?

Paul Murcek: What is included in the fee per golfer (greens fee, cart, range balls)? Is there a minimum number of golfers or teams required? Can they provide pro shop credit? How does the facility typically handle scoring the event?

Cash Dinkel: The best advice I can give tournament organizers is that if you don’t know, don’t be afraid to ask. Golf staff are experts in hosting great events and they are willing to answer any questions you may have. Some important things to ask them about include:

• Pricing

• Set up on the day of the event

• What the course provides (things like tables, chairs, meals, scoring, contest setup)

• Schedule for the day,

• If range balls are provided

Jason Meininger: Beyond general pricing, I recommend asking what’s the normal golfer rate at the course at the time of your tournament. If the price is higher, be sure that it includes things like drink tickets or gift cards for prizes. You should also ask about food and beverage options—do you have to purchase from the course or can I bring in my own? Are beverage carts available? Other big topics are the course’s rainout or cancellation policy, required deposit to hold the date, and when final payment is due.

It's a good idea to review the contract's list of charges with golf course staff prior to signing and checking on details like adding an automatic gratuity to food and beverage.

Q: What are some fees or costs I should be aware of or watch out for before signing a contract with the golf facility?

Jason Meininger: Check to see if there’s a fee or penalty for not meeting the minimum number of golfers, if there are costs for extra cart rentals, and if they add an automatic gratuity to food and beverage.

Cash Dinkel: Read the contract closely for price per player, if there’s a minimum number of players required, if there are any fees for using the course’s software or scoring (be sure to mention you’re using GolfStatus to avoid any such fees), or fees for using the facility’s equipment (tables, tvs, chairs, tents, etc.). I recommend going through the list of charges in detail with the golf course to fully understand what you're going to be charged for the day of the event.

Q: What’s typically included in the price to hold a tournament at a golf course?

Cash Dinkel: The main things are green fees and cart fees. Some courses might also include food and beverage or credit to the golf shop to give as player prizes.

Jason Meininger: Most courses I’ve worked at and with include green fees, cart fees, range balls, shop credit, and food and beverage.

Check with the golf facility on what the price per golfer includes, such as greens fees and cart fees.

Q: A lot of tournament organizers are concerned about inclement weather on the day of their event. How do you suggest planning for the weather?

Cash Dinkel: Plan for the worst and hope for the best! Always have a backup plan just in case. If it looks like the weather will affect your event, start communicating with golfers and sponsors earlier rather than later. Check in with the golf course to see what their policy is and start thinking about possible dates to reschedule (this is also something to check on before you sign a contract with the golf course). Communicate with your players and sponsors that inclement weather may be present on the day of the event and more communication will come the morning of the event either way.

Jason Meininger: This is a difficult one, but I usually tell organizers to look for a makeup date and reschedule the event if at all possible. As long as there is no lightning, I would move forward and play the tournament. I’ve worked with several events that were shortened to nine holes (instead of the full 18) holes based or canceled due to the weather.

Paul Murcek: Definitely check with the course to see if they allow a makeup date for the tournament. I worked with the Parkinson Association of Central Florida who had to reschedule their tournament in 2022 when Hurricane Ian hit Florida. They communicated with their field and everything worked out well.

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Ask the Pros!

Do you have a golf tournament question for our PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might make a future blog post or be answered on an upcoming GolfStatus webinar!

GolfStatus’ team is ready to help you make your next golf event the best one yet. Nonprofits can qualify to use GolfStatus’ tournament management software at no upfront cost through our Golf for Good program. You’ll get an event website, online registration, communication tools, exclusive sponsorships and add-ons, and much more—plus access to our knowledgeable client success team. Click the button to get started!

Every one of the 35 schools in the Millard Public School (MPS) District has benefited in one way or another from the Millard Public Schools Foundation (MPSF). MPS is located in Omaha, Nebraska and serves 23,000 students with 3,000 staff in kindergarten through high school. The Foundation gives roughly $1,000,000 back to the schools on an annual basis to allow Millard’s schools to work beyond their regular operating budget.

MPSF has funded programs like after school childcare, advanced placement scholarships, food pantries at district high schools, support for Millard families in need, educator awards, and much more for over 40 years, helping students and educators thrive and the district become a district of choice for area families. “Ultimately our main mission is to support the district and make a difference in the community,” says Marilyn Chollett, Director of Development and Communications for MPSF.

One way the Foundation drives revenue is through an annual golf fundraiser. Marilyn has been part of the golf tournament for 15 of the event’s 30+ year existence and serves as the MPSF liaison to the event’s planning committee. “Golf is a great way to have fun and raise money for our work,” she says. “We want the tournament to be something where people can come and have a lot of fun and support our mission.”

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“Golf is a great way to have fun and raise money for our work.”

— Marilyn Chollet, Director of Development and Communications for MPSF

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The tournament’s planning team changes every year, with Marilyn remaining a steady presence. She’s not a golfer, but keeps the committee on task and on track. It’s a significant investment of everyone’s time, so Marilyn has kept her eyes open for ways to streamline the tournament from start to finish.

When she came across GolfStatus’ booth at the Association of Fundraising Professionals (AFP) conference in New Orleans in April of 2023, she was intrigued by the user-friendliness of the platform, and the promise to save organizers time and help raise more money from golf events.

Read the full case study to learn how the MPSF worked with GolfStatus to identify new sponsorship opportunities and streamline the tournament’s operations to help raise over $90,000 for their mission.

Coalition 4 Kids, a Tennessee-based nonprofit that serves vulnerable youth in low-income, high crime areas, has been chosen as the winner of a $10,000 donation as part of GolfStatus’ 2024 Play it Forward giveaway.

For the fourth year, the giveaway was presented in partnership with Dormie Network, a collection of luxury, private destination golf clubs, and its charitable arm, Dormie Network Foundation. The goal of Play It Forward is to celebrate those who use golf for good. Golfers, nonprofits, and the general public were asked to nominate a golf tournament fundraiser for a $10,000 donation, and the nominator was entered to win a Stay and Play package from Dormie Network.

Empowering Kids

Coalition 4 Kids began in 1998, offering after school and evening activities for vulnerable children in one of the lowest-income and highest crime areas in Johnson City, Tennessee. Since then, the organization has expanded into all Washington County and Bristol, Tennessee schools, providing a nurturing environment for over 1,200 students every day to achieve academic, physical, spiritual, and social growth. Its annual golf fundraiser, The C4K Golf Classic, helps raise operational costs for their programming.

The annual C4K Golf Classic helps raise funds for the organization's after school and summer programming.

Executive Director Randy Hensley says the $10,000 donation will immediately be put towards supporting and serving under-resourced children after-school. “We are the safety net for these kids—their family, their education system, their mentor,” he says about their program that provides help with homework, math, reading, character building, spiritual guidance, healthy extra-curricular activities, afternoon snack, and a hot supper—all at no cost to families. “You can change somebody’s whole life if you simply love them where they are and walk with them,” he says.

Golfing for good

Over 700 organizations and golf events were nominated for Play It Forward in 2024. The runner-up, Idaho Golf Fellowship’s Hope House Shamble, received a complimentary hole-in-one contest insurance package from GolfStatus to be used as an additional fundraising opportunity.

Since its inaugural campaign in 2021, Play It Forward has been a hallmark of GolfStatus and Dormie Network’s commitment to give back to those who use golf for good. Past winners include:

• 2023: Avery’s Hope

• 2022: Sisters Across America and Make-A-Wish Foundation

• 2021: Cameron Steinberg Foundation

Nonprofits like Coalition 4 Kids can qualify to use GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. It’s built just for golf events, with baked-in tools and automations to save busy tournament organizers an average of 40 hours per event and help raise an extra $10,000 or more. There’s no risk and a ton of reward. Click below to learn more and get qualified.

Combining an auction with your charity golf tournament adds an engaging and lucrative fundraising component to the event. Your organization has a lot of flexibility when it comes to planning an auction—you can choose between:

• A silent auction

• A live auction

• An in-person, virtual, or hybrid auction

• A combination of the above

Once you’ve determined the auction’s format, the most important (and often most challenging) part of the auction planning process is procuring items that appeal to your tournament’s participants while keeping upfront costs low. One of the best ways to strike this balance is to request in-kind donations of auction items from event sponsors.

Here are  three tips for requesting auction item donations from your tournament’s sponsors.

1. Know What Types of Auction Items to Ask For

Before you start requesting auction item donations, bring your planning team together to collaboratively create a wishlist that will guide your solicitation process. As you make this list of desired auction items, prioritize those that tend to sell well at auctions and that appeal to your event’s target audience.

A stay and play experience at a luxury golf club is a great choice for a live auction at a golf fundraiser.

According to Winspire, the top 10 types of charity auction items include:

• Vacation Packages. In addition to sightseeing tours or cruises, golf fundraiser participants will likely also enjoy a stay and play experience at a luxury golf club.

• Gift Baskets. Popular auction gift baskets are typically designed around creative themes or related to golf in some way.

• Event Tickets. These might be to shows, concerts, or even professional golf tournaments.

• Signed Celebrity Memorabilia. Ideas might include golf balls, pin flags, or other golf equipment signed by famous golfers. Don’t feel like you have to limit yourself to golf memorabilia—golfers are likely also interested in other celebrity items.

• Artwork and Antiques. Include pieces with ties to your local community or by local artists.

• Gift Certificates or Gift Cards. Sponsors are often happy to donate gift cards for goods or services ranging from personal training to auto detailing.

• Family-friendly Activities. These items are an opportunity to engage golfers with children or grandchildren.

• Fine Food and Beverages. Items should cater to a variety of preferences.

• Popular Technology. New smartphones, tablets, headphones, fitness trackers, rangefinders, or other gadgets are popular auction items.

• High-end Goods. Some ideas for golf tournaments include new golf clubs, golf bags, or gift cards for brand-name golf apparel.

Realistically, you only need to procure five to 10 items for a live auction, while silent auctions can feature 100 items or more since bidding can happen before, during, and after the round. Keeping this in mind, prioritize your wishlist of items based on which items you consider “must-haves,” which ones would just be nice to have, and backup ideas to fill out your slate of auction items as needed.

2. Craft Compelling Donation Pitches

Whenever possible, approach potential golf tournament sponsors by meeting with them in-person or via video chat. This way, you can work out the exact details of the sponsorship agreement together and create a better partnership experience for both parties. 

However, it’s still a good idea to put together a donation request letter for every potential sponsor you contact. This document serves as the ask itself in case you can’t meet with a sponsor personally, and it can help guide the conversation if you can set up a meeting.

In each donation request letter, make sure to include:

• Your Organization’s Branding. NXUnite’s nonprofit branding guide recommends incorporating your logo, color scheme, and brand fonts into donation requests to build trust with potential sponsors and make the letters look more professional.

• Mission Information. This section will vary depending on whether you’ve worked with this sponsor before. If not, provide a broad explanation of your organization’s mission and work, supported by impact stories and statistics as appropriate. If they’ve partnered with you previously, explain the purpose and goals of your event.

• A Specific Request That Aligns With the Sponsor’s Business Model. This shows the sponsor that you’ve considered how they can contribute to your event and helps them make an informed decision. For example, instead of asking a sporting goods store owner, “Would you be interested in donating a prize for our auction?” say, “Would you be willing to contribute a complete set of golf clubs as an auction prize?”

• Donor Recognition and Benefits. The most effective sponsorships are mutually beneficial, so let businesses know what’s in it for them if they donate auction items to your event. Typically, your organization will provide sponsors with publicity before and during the event, but elaborate on the channels and number of materials you plan to feature them in in your pitch.

• A Response Deadline. This helps ensure you receive a response well in advance of your event without pressuring sponsors to commit immediately.

In addition to the request letter, provide each sponsor with an in-kind donation form to make it as easy as possible to collect key details about each item (description, estimated value, etc.). Once you start getting responses, use an auction management platform to keep all of your items organized and facilitate online bidding.

An online auction platform makes it simple for golfers to bid on desired items 

3. Be Prepared to Pivot

Even if you present well thought out, professional auction donation requests to potential golf fundraiser sponsors, some of them may turn down your initial solicitation—which is completely normal.

However, when you receive a rejection, you need to be ready to adjust your strategy so you can still make the most of your efforts. Determine the sponsor’s reason for turning down your ask, then use the following strategies to adjust your approach:

• If the sponsor isn’t willing to provide the specific item you requested but is still interested in donating an auction prize, present a few backup offers that also align with their business model but are potentially lower-value or lower-demand. For example, if the aforementioned sporting goods store owner says no to your request for a set of golf clubs, see if they’re willing to provide a voucher for golf shoes in the winning bidder’s size or a general store gift card instead.

• If the sponsor wants to contribute an item but won’t let it go for free, try to negotiate a discounted price for fundraising purposes to maintain low upfront costs.

• If the sponsor is interested in supporting your event, but not via an auction item donation, discuss alternative sponsorship options with them. Review your golf tournament’s monetary sponsorship tiers with them so they can choose an option that aligns with their budget. Or, if the business could provide other supplies or a service for the event (such as a restaurant donating catering services), present them with that option.

• If the sponsor doesn’t want to contribute to your event at all, thank them for their time and move on to other sponsors or individual donors who might be able to provide the item you’re looking for.

Make sure to digitally track all sponsorship requests and responses so that when you host your next charity golf tournament, you can reference this information and approach sponsors even more strategically.

Donated items from sponsors significantly reduces overhead costs and ensure more revenue for your nonprofit.

Wrapping Up

Once you’ve secured a variety of auction item donations from your golf fundraiser sponsors, remember to follow through on your donor recognition promises—whether you shout your sponsors out on social media, include their logos on your event signage, mention them in your introductory speech, or other means of recognition. You might also consider going the extra mile and providing a small token of your gratitude for their support. This commitment to showing appreciation and looking out for their interests will contribute to longer-term, stronger partnerships with your nonprofit’s corporate sponsors.

Golf for Good

GolfStatus’ golf event management software can make your charity golf event simpler than ever. And with client-only add-ons like auction software, tournament organizers can save a ton of time and raise even more money for their cause. Nonprofits can qualify to use it at no cost through the Golf for Good program. 

It happens to the best of us—you’re sure all your i’s are dotted and all your t’s are crossed for your golf tournament, but as the day draws closer, unexpected issues and tasks may pop up and must be handled. Here are 10 commonly overlooked tournament details you might not be thinking of (but definitely should be!):

1. Event Website Updates

Your event website is the hub for your tournament. It can be tempting to set it and forget it, but it’s necessary to keep it up to date. As the tournament gets closer, ensure the sponsor and team package quantities remaining are correct, that expiration dates are applicable, and a registration close date is clearly stated and communicated to prospective sponsors and golfers.

2. Weather Plans

Weather is one of the few factors for your golf tournament that you have no control over. That being said, you can be prepared. Think through an inclement weather plan for all scenarios and work with the golf facility to determine a backup tournament date, if applicable. If the forecast calls for hot weather, ensure you have plenty of water on hand for staff, volunteers, and participants. If it will be uncomfortably cold, think about providing hot coffee or cocoa to keep participants warm. Above all, you’ll want to constantly monitor the weather leading up to the tournament and fine-tune your contingency plans and how you’ll communicate those to participants.

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Pro Tip:

GolfStatus’ tournament management platform includes a messaging feature that makes it simple to send emails or push notifications to registered golfers and sponsors with just a few clicks.

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3. Volunteer Management

Volunteers are a crucial part of your event. Make sure you’ve assigned and communicated clear roles and expectations to all volunteers and have a point person to manage volunteers throughout the tournament. Be sure to take care of them, providing food and beverage, chairs, a shade tent, or other items to keep them comfortable and feeling appreciated.

4. Golfer/Team Waitlist

If you have a cap on the number of individual golfers or teams that can play in your event, game plan how you’ll handle a waitlist. Many tournaments offer a waitlist so teams or individuals can fill a spot left by a cancellation or other circumstances. If your teams are getting close to sold out, determine if you’ll offer a wait list, how you’ll handle registration and payment with folks on the waitlist, or whether or not you’re able to accommodate additional teams by doubling up on holes (if allowed by the golf facility and keeping pace of play in mind).

5. Printing & Order Deadlines

Give yourself enough lead time to order any signage, banners, apparel, player gifts, branded merchandise, or other items to arrive in plenty of time for your tournament. Check with your vendors on production/turnaround times to ensure you’ll have everything you need for tournament day.

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Pro Tip:

Check out the GolfStatus Marketplace for trusted third party vendors on everything you need to make your tournament unforgettable, like signage, pin flags, auction software, hole-in-one contest insurance, and much more.

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6. A/V Equipment

Coordinate with the host golf facility to determine what A/V equipment they have available and what you’ll need to bring on your own. Equipment needs might include a microphone and portable speaker for the welcome; televisions to display live leaderboards (either inside or outside the clubhouse); laptop, screen, and projector for the awards ceremony or banquet; and any necessary cords for power or connections.

7. Day-of Supplies

Tournament day can be hectic, so plan ahead and make sure you have all the supplies you’ll need for a smooth event. These include items for registration, on-course games, signage, raffle prizes, auction items, and A/V items.

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The Complete Event Day Guide for charity golf tournaments

This free guide includes a tournament day checklist of everything you need for a smooth-running event, plus tips on live scoring, using your website to communicate with participants, and suggested reports and documents.

Download now!

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8. Food & Beverage

This deadline often sneaks up on tournament organizers. Whether the golf facility is providing all food and beverage or an outside vendor or caterer is supplying them, be sure to touch base with them to set a deadline to provide final numbers, confirm menus, and talk through the details of when and how food will be distributed. If you’re providing food and beverage for golfers and sponsors, it’s a good idea to ask for any dietary restrictions at registration.

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Pro Tip:

Food and beverage are prime opportunities for sponsorships. Consider a Lunch Sponsor, Beverage Cart Sponsor, Bar Sponsor, Drink Ticket Sponsor, Snack Sponsor, or other sponsor that helps cover the hard costs associated with food and drink.

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9. Parking

Most golf facilities have ample parking available, but you might want to verify plans for overflow parking if you’re expecting a sold out field of golfers along with sponsors, volunteers, staff members, and guests. The last thing folks want to deal with as they arrive for a fun day on the golf course is a full parking lot and no other options for their vehicle. Consider assigning a volunteer to direct traffic to maximize parking lot use, having a spot for golfers to drop their golf bags before they park, and ensuring there is accessible parking available.

10. Prizes & Giveaways

Don’t wait until the last minute to determine the prizes you’ll provide to the tournament’s champions, winners of on-course games, and contests, as well as golfer gifts. Give yourself plenty of production time for trophies or plaques, and seek donations for auction items, raffle prizes, pin prizes, golfer gifts, and other giveaways to save money on costs.

Stay Organized With Golf Tournament Tech from GolfStatus

Golf tournaments come with enough details to handle—the last thing you need is a clunky event management platform that requires workarounds to function for a golf event. GolfStatus is built for golf and makes it easy for tournament organizers to stay organized, save a ton of time, and easily collaborate with planning teams and the golf facility.

Nonprofits, charities, and third parties holding a golf fundraiser can qualify to use GolfStatus—with a free event website, online registration, client-only sponsorships, an A+ support team, and much more—at no upfront cost through the Golf for Good program. Click below to get qualified and create a tournament in minutes!

Maxwell Tyeryar served six years in the U.S. Army National Guard, including a nine-month tour in Kuwait. He earned a Sergeant’s ranking and numerous service medals, including the distinguished Army Achievement Medal.

But like many veterans, Max masked his internal struggle, and took his own life on January 29, 2022 at just 25 years old. Max’s father, Wes, launched Max Well for Life to honor Max and help support those who struggle with their path in life, along with the families and friends who have been impacted by the loss of a loved one through suicide.

Michele Mikk’s two sons were good friends with Max and he spent a lot of time with her family, so it was devastating to learn that he had taken his own life. After Wes organized a walk dedicated to Max, Michele’s sons approached her with the idea of a golf tournament. She immediately said yes, and the Max Well For Life Charity Golf Tournament was born.

Beyond raising money, Michele knew they wanted the golf tournament to bring people together and raise awareness about the struggles veterans often face. “Even if we’re able to help one person, it’s enough,” she says. Michele isn’t a golfer, but knew she didn’t have to be one to raise money with golf. Her two sons played golf with Max in high school, so as a golf mom, she knew enough to get started.

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“I don’t have to know how to play golf to raise money with it!”

— Michele Mikk, Tournament Organizer

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She’s good at handling details, but wanted an easy way to collect golfer registrations, sell sponsorships, and handle the bookkeeping side of the tournament—without being mired down with spreadsheets, checks, and emails.

A friend of Michele’s told her about GolfStatus, a software platform built specifically for golf fundraisers. She looked further into GolfStatus and found that it checked all the boxes—easy to use, attractive website, online registration, payment processing and golf-specific features.

Read the full case study to find out how the tournament brought people together in Max’ memory, and how GolfStatus helped establish processes, give the event much-needed infrastructure, and raise thousands of extra dollars.