partner snapshot
For Beazer Homes, building communities extends far beyond the act of construction. Beazer Homes has become one of the nation’s leading homebuilders, and its philanthropic roots run deep. Across its divisions across the U.S., the company has embedded giving back into its culture, even establishing nonprofit title and mortgage insurance companies to help fund its charitable initiatives.
Charity is a core business principle for Beazer Homes, which uses golf as a tool to raise money for Fisher House.
In the Maryland division of Beazer Homes, that philanthropic mission is brought to life by Jennifer Eastman, Sales and Marketing Coordinator, who is the driving force behind the team’s charitable and employee engagement efforts. After 13 years with Beazer Homes, she has become the go-to leader for anything related to charity, including creating meaningful opportunities to make an impact.
The primary recipient of Beazer Homes’ outreach is Fisher House, which Jennifer describes as a “home away from home for military families” traveling for medical care. Stays at these “comfort houses” are free of charge while a loved one is in the hospital or undergoing treatment at a military or VA medical center. The very first Fisher House was built near Walter Reed Medical Center in Bethesda, Maryland, right in the heart of Beazer Homes Maryland’s territory. The division donated $500,000 toward the renovation and upkeep of the original house, raised from division employees, donations from friends, family, and vendors, and support from the Beazer Charity Foundation.
the challenge
When Beazer Homes acquired a community with a golf course, a charity golf tournament seemed like a natural fit to support its work with Fisher House, which now has 100 comfort houses that serve 570,000 families. Jennifer and her colleague, David Jacques, began work to launch a charity golf tournament in 2024, believing that it was the best opportunity to raise significant funds, enjoy a day of camaraderie with partners and sponsors, and have the potential to grow and scale year over year.
The biggest hurdle wasn’t enthusiasm or effort—it was managing the finances. The division couldn’t mix fundraising with internal funds to run the tournament, so they needed an easy, transparent way to collect and distribute the charitable dollars. Jennifer was prepared to manually manage everything, piecemealing systems and processes for everything from registration to logistics, but holding tournament funds remained a hangup.
Fairways for Families brings together Beazer Homes employees, partners, and friends for a fun day on the golf course raising money to support military families through Fisher House.
the solution
The IT team at Beazer Homes came to Jennifer with a better option for collecting registrations, selling sponsorships, and managing payments: GolfStatus. Best of all, they could get set up in the software at no upfront cost. Within a week of connecting with GolfStatus, Fairways for Families had an event registration website ready to go.
The primary driver for adopting GolfStatus was simple: a secure, efficient way to collect, hold, and disburse funds. The additional features and capabilities were icing on the cake.
“The biggest benefit was being able to run all the money through the platform. Everything else was a bonus!”
The tournament website simplified promotion, registration, and sponsor onboarding.
Those “bonuses” helped streamline nearly every part of tournament planning and management, while elevating the tournament experience for golfers and sponsors:
The event website gave golfers and sponsors a professional, centralized hub to find out more and get involved.
Online registration streamlined sign-ups, payment processing, and receipts, while the tournament funds were held securely until the tournament’s conclusion.
Add-on packages like mulligans and raffle tickets were added to the site for purchase, keeping funds in one place.
Responsive support from the GolfStatus team whenever Jennifer or David needed help or had a question, plus access to Fundraising Specialists with ideas to boost revenue.
High-end sponsorships from GolfStatus, like hole-in-one contests, pin flags, hole signage, and the Technology Sponsor, became powerful revenue generators.
“We used all of GolfStatus’ add-ons,” Jennifer says. “We were able to sell sponsorships for each one, and even gave all the top sponsors custom pin flags.”
The results
With the right systems and strategy in place, Fairways for Families has seen consistent growth and success with its golf fundraiser. The funds raised from the tournament provide general support for Fisher House’s mission to serve hundreds of thousands of service members, veterans, and families dealing with a loved one in the hospital.
“Raise more than the year before”
Jennifer’s goal for the golf event is simple: “Raise more than we did the year before!”
In 2025, the second year of Fairways for Families netted nearly $70,000 for Fisher House from 36 teams and 35 sponsors. Its success led Jennifer to create a golf tournament playbook for other divisions, with suggestions for pricing and sponsorship packages, detailed screenshots, golf event ideas, best practices, and who to contact at GolfStatus.
Beazer Homes divisions around the country have adopted golf tournaments as a fundraising tool, leveraging GolfStatus’ tech, tools, and support to save time and raise more money.
In 2025, Fairways for Families grossed over $100,000 and donated nearly $70,000 to the Fisher House Foundation.
elevating the tournament experience
Beazer Homes didn’t just focus on fundraising. They prioritized creating a memorable, engaging experience for participants, which included sponsor representatives, division business partners, local avid golfers, and employee families. “We wanted to add little things to make the experience better and more memorable for everyone,” Jennifer says. Thoughtful touches included:
Snack bags for golfers
Portable fans in gift bags and extra shade tents (lessons learned from a sweltering 101-degree first year)
A marshal to improve the pace of play
Pre-paid food on the course
Walk-up music for golfers at contest holes
On-course activities also made an impact, both in terms of experience and fundraising outcomes.
Closest-to-the-pin challenge. Golfers paid to participate and contribute additional funds to the Fisher House.
Hole-in-one contest, staffed by division employees to chat with golfers.
Raffle drawing, with prizes generously donated by sponsors and the host golf facility’s pro shop.
Cornhole challenge, with winners earning the right to take one stroke off their score.
On-course games, like the cornhole challenge, boosted fundraising outcomes and improved participating golfers’ scores.
lessons learned
The best advice Jennifer can give to other golf tournament organizers is to start planning as early as possible. “In our first year, we started a little too late, and we felt pushed because no one had bought the top sponsorships,” Jennifer says.
A major takeaway from that experience is to talk with potential sponsors to ask what they’re specifically looking for and how a sponsorship can fit their needs. “I ask what they want, and modify the package accordingly,” Jennifer says. “Some want logo placements, some want more golfer spots; it all depends on their perception of value. So we work to give them what they want.” That flexibility and willingness to tailor packages to what sponsors actually value have helped the Maryland division build loyal, returning golf tournament partners year after year.
Jennifer plans to continue to use GolfStatus as she builds for the future of Fairways for Families.
“GolfStatus solved our biggest problem of how to track funds, and everything else worked so well, I can’t imagine trying to do all of it manually.”
Get started with GolfStatus at no upfront cost
GolfStatus’ event management platform is built specifically for golf events, with solutions that save tournament organizers time and effort and tools that help raise more money. Our in-house Client Success team is there seven days a week to answer questions, provide coaching, and make the most out of the software. Tournaments can get started with GolfStatus at no upfront cost, with a free event website launched within a week. Book a meeting with GolfStatus’ team of golf fundraising pros to get started!