Golf 101: A Beginner’s Guide for Nonprofit Event Planners
 

Planning a charity golf tournament is an effective way to raise funds for your nonprofit through a fun, social activity, but if you’re unfamiliar with the sport, the terminology can feel overwhelming. Don’t sweat—this guide will walk you through some essential golf definitions, key terms, and basics of the game so you can confidently organize your golf fundraiser.

the very basics: what is golf?

Golf is a sport where players hit a small ball with clubs into a series of holes across a golf course in as few strokes as possible. Golfers often compete individually against the course to achieve the lowest score, but golf can also be played in teams.

A golf course usually has 18 holes, though some have only nine. Each hole presents a unique challenge with different distances, layouts, and obstacles (like sand bunkers or water hazards).

A bunker, green, pin flag, and water hazard at a golf course.

Common golf terms tournament planners should know

Understanding the basic terminology will help you when working with course staff, sponsors, and players. Here are some common terms you should know:

  • Birdie: Completing a hole using one fewer stroke than par. Two strokes under par is called an eagle.

  • Bogey: Completing a hole using one more stroke than par. Two strokes over par is called a double bogey.

  • Chip / Chipping: A short shot used to move the ball onto the green from a relatively close distance (usually hit with a wedge or shorter iron club).

  • Drive: A long-distance shot hit from the tee box, using a driver.

  • Driving Range: A practice area where players practice hitting balls toward targets.

  • Fairway: The well-maintained area of short grass between the tee box and the green. Golfers want their tee shots and subsequent approach shots to stay in the fairway.

  • Foursome: A team of four golfers. Most charity tournament teams are foursomes.

  • Green: The area around the hole with very short, manicured grass, designed for putting.

  • Handicap: A numerical measure of a golfer’s playing ability, representing the number of strokes above or below par they expect to shoot, which helps level the playing field by allowing players of different skill levels to compete more fairly.

  • Hazards: Obstacles on the course like bunkers (sand traps) and water hazards (ponds, lakes, or streams) that make the game more challenging and the course more visually appealing.

  • Hole: A circular hole in the ground in the green where players aim to get the ball into using the fewest possible strokes.

  • Hole-In-One: When a golfer gets the ball into the hole on their first shot. Charity tournaments often offer hole-in-one contests that award exciting prizes (backed by hole-in-one insurance) for achieving a hole-in-one.

  • Mulligan: Essentially a “do over” for a shot, where the golfer can hit the ball again without penalty. Mulligans are often sold at charity golf tournaments to raise additional funds.

  • Par: The expected number of strokes it should take a golfer to complete a hole. For example, a par-3 hole should take three strokes to finish.

  • Pin: A tall pole with a flag on the end that’s inserted into the hold to identify the location of the green. Sometimes also referred to as a flagstick.

  • Practice Green: A well-manicured area of the golf course where golfers practice putting. It usually includes several different holes to practice hitting into.

  • Putt / Putting: The shorter strokes used to roll the ball into the hole, using a putter.

  • Rough: Areas of longer grass or uneven terrain surrounding the fairway and green where it’s typically much harder to hit the ball accurately.

  • Stroke: The act of hitting a golf ball with a golf club.

  • Tee Box: The starting point for each hole where players make their first hit, known as the tee shot or teeing off.

A golfer tees off, while their three teammates watch, at a golf tournament.

Golf equipment

Golf tournament participants typically bring their own equipment to play with, but it’s a good idea to know what some of the basic pieces of equipment are called:

  • Ball Marker: A small, flat object about the size of a coin that’s used to mark the position of a player’s ball on the green so it doesn’t impede another golfer’s shot.

  • Divot Repair Tool: A tool used to repair any scrapes or ball marks on the green to keep the playing surface smooth and playable.

  • Golf Bag: A large bag that holds and organizes a golfer’s clubs and other equipment, like golf balls, tees, glove, towel, etc.

  • Golf Balls: A small, typically white, ball designed with dimples to improve flight. Golfers usually carry several balls with them in case they lose one (which often happens in a water hazard or rough).

  • Golf Cart: A small vehicle driven by golfers to move across the golf course. Carts drive on the fairway or cart path, if one is available, but should never be driven on a green or tee box. Staff at the host golf facility can share more information about event day cart rules.

  • Golf Clubs: A set used to play golf that includes different types of clubs, each with a specific purpose (listed from longest to shortest):

    • Driver: This is the longest club in a set that golfers use for long distance shots. This club has the largest head.

    • Woods: Clubs with a round head that are used for long distance shots.

    • Irons: Versatile clubs that are numbered from three to nine; the higher numbers indicate a shorter distance. These clubs have an angled face and are typically used for mid-range shots.

    • Wedges: Specialized clubs used for shorter shots, especially near the green, or to hit out of a bunker or the rough.

    • Putter: Used on the green to roll the ball into the hole.

  • Golf Glove: A glove that improves grip and to help prevent blisters. The glove is worn on the golfer’s non-dominant hand.

  • Scorecard: A small card where players record the number of strokes taken on each hole. Digital scorecards via a mobile app can also be used in lieu of a paper scorecard.

  • Tee: A small stand inserted into the ground that lifts the ball off the ground for the initial shot on a hole.

Three golf carts lined up on a golf course.

fundamental golf rules, formats & scoring

Golf has a number of unique nuances for rules of play, event formats, and scoring options. Here are a few of the basics:

  • Gross Score: This score represents the total strokes a golfer takes during a round and does not factor in the golfer’s handicap.

  • Match Play: A format in which golfers compete with each other hole by hole. The winner of each hole earns a point, and the total number of points at the end of the round is the winner.

  • Net Score: A score calculated by taking the gross score and adjusting it for the golfer’s handicap, which is a better representation of their skill level.

  • Penalties: If a player hits the ball into a water hazard or loses it out of bounds, penalty strokes are added to their score.

  • Scramble Format: This tournament format is used most often for charity events as it allows golfers of all skill levels to participate and have fun. In a scramble, each player in a group hits a shot, and chooses the best one. The entire group then plays their next shots from that spot, and so on until the ball is in the hole.

  • Shotgun Start: A tournament format where all players begin their rounds simultaneously from different holes on the course, ensuring a faster and more organized event.

  • Stroke Play: A format in which the total number of strokes over the entire round establishes the winner; the player with the fewest strokes at the end of the game wins.

  • Tee Time: Assigned start times for players or groups. Golf tournaments can use tee times to keep play organized and avoid crowding on the course.

A woman putts on the green while her three teammates watch at a golf tournament.

Type of golf courses

Choosing the right course for your event will depend on the golf facilities available in your area, plus your tournament goals, budget, and audience.

  • 18-Hole Courses: A golf course with 18 holes, which is the standard layout for full golf rounds. This is a popular option for charity tournaments. The course is often broken up into the front nine, which are the first nine holes, and the back nine, which are the final nine holes.

  • 9-Hole Courses: Perfect for smaller or shorter events. You can run two rounds to create an 18-hole event if needed.

  • Executive Courses: These courses are shorter and less difficult, designed for quick rounds or beginner-friendly events.

  • Putt Putt or Mini Golf Courses: A smaller version of a traditional golf course, featuring short holes that often have creative obstacles like windmills, ramps, and tunnels. A mini golf event is a great option for an organization interested in testing out the idea of a golf tournament or involving more age groups.

A person putts on a mini golf course.

Final thoughts

Golf tournaments are an excellent way to raise funds, engage supporters, and expand your donor base—even if you don’t have much experience with the sport! Whether you choose a full 18-hole tournament or a putt putt event, the end goal is the same: to have fun while raising money for your mission.

GolfStatus’ team of golf fundraising experts includes PGA Professionals who know the ins and outs of all things golf and golf tournaments. You don’t have to be a golfer or know much about the game to plan a lucrative golf tournament—lean on GolfStatus! Our intuitive golf event management software is backed by a responsive support team ready to help anywhere along the way. And best of all—you can use GolfStatus at no upfront cost. Click below to get started!

Start planning with GolfStatus!

Get a demo or build a tournament on your own!


 
Nebraska PGA Supports Veterans Through Golf With Help from GolfStatus
 
Four veterans high five while participating in a golf tournament.

PGA HOPE offers veterans an outlet to boost their physical, mental, social, and emotional well-being through golf.

Partner Snapshot

Golf provides a unique opportunity for military veterans to connect with each other in an outdoor, healthy environment. PGA HOPE (Helping Our Patriots Everywhere), a program of the Professional Golfers Association, does just that, providing an outlet for veterans to boost their physical, mental, social, and emotional well-being. 

PGA HOPE is a free golf program for veterans and active-duty military personnel, led and taught by PGA Professionals. When they complete the program, the veterans are considered “graduates” and remain engaged with the program, and more importantly, with each other. 

Seth Scollard, Assistant Executive Director of the Nebraska Section PGA, says the program has become about more than just golf. “Golf has almost become secondary. It’s about the camaraderie and the ability to take their minds off everything else for a couple of hours each week,” he says. “As the program has grown, it’s created a veteran community through golf.” Graduates come together for a variety of activities centered around golf and more, including golf leagues, baseball games, and serving food at homeless shelters. 


Golf has almost become secondary. It’s about the camaraderie and the ability to take their minds off everything else for a couple of hours each week
— Seth Scollard, Assistant Executive Director of the Nebraska Section PGA

The Challenge

The PGA HOPE program falls under the umbrella of PGA REACH Nebraska. At the national level, the PGA REACH is the philanthropic arm of the PGA, offering programs that focus on military, youth, and DEI (diversity, equity, and inclusion) in golf. In Nebraska, PGA HOPE is one of the section’s flagship programs, with over 550 active participants in its sixth year. 

Nebraska PGA runs several golf events over the course of the year, with Seth as the point person for organization and execution. In the past, they offered a nine-hole event for PGA HOPE program graduates, but with more veterans involved than ever, Seth and his team decided to up the ante and create the 18-hole PGA HOPE Classic. The Classic added another tournament under the purview of the PGA REACH Foundation, and another need for a golf event-specific tool to manage and execute such events.

The Solution

A few years back, Seth connected with one of the PGA Professionals on staff at GolfStatus, Jason Meinginger, to discuss how GolfStatus’ software could help facilitate registration, live scoring, and much more for each of the Foundation’s events—and make Seth’s life considerably easier. “There are a lot of software options out there that cater to PGA Professionals and golf facilities, but when you look at charity events, there’s a different set of needs,” Seth says, and explains that GolfStatus meets those needs for PGA Nebraska’s charitable events, with capabilities to provide coaching, handle registration, sponsor onboarding exposure, and simplify post-event accounting. 

The homepage of the PGA HOPE Classic's tournament website is displayed on a laptop computer.

PGA Nebraska’s partnership with GolfStatus provides software, support, and resources for members and event planners.

The Results

The PGA HOPE Classic is a different take on a classic golf fundraiser. While raising money is certainly part of it, it’s an ancillary benefit—the true goal is to bring the PGA HOPE graduates together to enjoy a day on the golf course with other veterans. “We’re not trying to raise money off of the veterans,” Seth says, since the field of golfers is limited to program graduates. “Providing access is more important than raising money for this tournament.”

Dollars raised from tournament sponsorships went right back into the PGA HOPE program. “They knew what they were supporting and loved that their money went back into the program, which is a home run all around,” Seth says. He went to one of the PGA HOPE program’s longtime sponsors, PenFed Credit Union, with a new opportunity to support veterans through the Classic. Tournament planners rolled GolfStatus’ exclusive Technology Sponsorship into the event’s Title Sponsor, which earned them broad exposure throughout the platform and demonstrated their commitment to veterans. “They loved it!” Seth says. 

He says GolfStatus makes their tournament accounting much more streamlined. “It’s much easier to run dollars through the event site, and get one payout after the tournament,” Seth says, explaining how it saves him time and hassle not having to deal with checks, cash, and receipts. 

Connections & Camaraderie

Seth explains that the vast majority of participants in the PGA HOPE Classic—around 85%—registered as individuals rather than teams. “That part is really cool—they get a chance to meet new people and build new relationships by playing golf.” He says golf gives veterans a safe, healthy environment to connect with other veterans. “They’re out in the fresh air, getting some exercise and challenging themselves. Golf provides that environment,” Seth says.

Four men pose behind a banner bearing sponsor logos at the PGA HOPE Classic charity golf tournament.

The PGA HOPE Classic is an opportunity for veterans to connect with one another and build camaraderie.

PGA HOPE is billed as a veteran program first and a golf program second. Seth says it’s an outlet for veterans and active duty military personnel to be with their brothers and sisters and experience camaraderie. “They get a true sense of belonging, whether they’re new to golf or getting back into the game,” Seth says. “They’re with their peers being active out in the world again. That’s what this program is all about.”

Tools Built for Golf

GolfStatus’ event websites include easy online registration that syncs to the software’s backend. “Online registration is the way to go,” Seth says. “It eliminates so many headaches.” Instead of paper forms or emailed registrations, it’s all automated, and event planners can track registrations and payments as needed in the tournament management portal. 

When it came time to make team and hole assignments, all the player information was already in the software, eliminating the need for spreadsheets or handwritten lists. Because so many graduates registered as individuals, Seth could simply create teams and make hole assignments right in the platform, and golfers could refer to the event website to see who they would be playing with and what hole they would start on. 

A woman watches her ball after teeing off at the PGA HOPE Classic Charity Golf Tournament.

Golfers entered their scores on the GolfStatus mobile app after each hole, which synced to the tournament’s live leaderboards.

Seth said graduates loved the live scoring offered by the GolfStatus mobile app. They downloaded the free app ahead of the tournament and input their team’s live scoring code when they arrived at the golf facility. “We got a lot of great comments about live scoring—how easy it was and how much it enhanced the day,” Seth says, noting that live scoring made the tournament more fun and engaging, and golfers loved the app’s integrated GPS feature.

A Future of Partnership

As the PGA HOPE program continues to grow, Seth says they’re considering adding another tournament to bookend the golf season. “We got so much feedback about wanting more opportunities to play with other veterans,” he says.

Seth says that the PGA Nebraska Section plans to continue to leverage GolfStatus for its Foundation-sponsored golf tournaments, including the PGA HOPE Classic, while also encouraging PGA Professionals at courses around the state to opt into using GolfStatus for their facility’s charity events. “GolfStatus bridges the gap between the course’s PGA Professional and the host nonprofit, which makes life easier for both parties,” he says. “Plus, GolfStatus has PGA Professionals on staff which demonstrates their level of knowledge and expertise.”


GolfStatus bridges the gap between the course’s PGA Professional and the host nonprofit, which makes life easier for both parties.
— Seth Scollard, Assistant Executive Director of the Nebraska Section PGA

“I see so many people try to wing it when planning a tournament for the first time, but I’ll tell them to use the resources at their disposal,” Seth says, including the PGA Professional at the golf facility and GolfStatus. He tells other foundations and charities that GolfStatus’ software, combined with its in-house support team, tournament planning resources, and fundraising opportunities, make golf fundraisers more efficient and more lucrative. 

“At the end of the day, GolfStatus helps us support veterans, and that’s what really matters,” Seth says.

A golfer lines up his tee shot at the PGA HOPE Classic Charity Golf Tournament.
 
 
Product Alert: Create a Tournament
 

GolfStatus meets tournament planners where they are, both in terms of planning status and their desired level of interaction with our team. To that end, we’re excited to roll out a new function that gives users who don’t want to wait for a product demo the ability to get started in the software right away.

Tournament organizers simply fill out the demo request form and follow the instructions provided via email on how to create a GolfStatus account, explore the software, and create a tournament on their own.

This option is great for folks who might be in a time crunch to launch their tournament’s registration, those who are happier exploring a platform independently instead of listening to a demo, or individuals who just can’t wait to get started. The platform will use the information provided in the demo form to create an organization and auto-populate basic tournament information. Once you create an account, you’re free to explore the platform and its capabilities!

It’s important to note a few necessary steps you’ll need to take after the tournament is created in GolfStatus to get it live and ready to accept golfer and sponsor registrations:


1. Create or add a round

At this point, you’ll enter your tournament’s format, date and time of the tournament, type of start (shotgun or tee time) and golf facility information to further flesh out the tournament’s details.

2. Set Your Tournament Status to Active

Now you’re cooking! Setting your tournament to active means it will appear in GolfStatus’ tournament listings and you’ll be able to sell packages once they’re created.

3. Update the Event Site Homepage

The event website is where you tell your story, so customize it with content, imagery, and media. Share what your tournament is raising money for, share photos or videos of your nonprofit’s impact, and explain to prospective participants what they can expect from the event.

The home page for a golf tournament website is displayed on a laptop.

4. Create Custom Team & Sponsorship Packages

Develop packages based on your event’s unique needs and goals! Common package types include team or individual golfer registrations, various sponsorship packages, and add-ons such as mulligans, dinner tickets, on-course challenge entry, or raffle tickets.

5. Explore Tools to Raise More Money

Maximize your tournament’s fundraising potential by learning more about GolfStatus’ revenue-driving opportunities, such as the Technology Sponsorship, Pin Flags, and Hole-In-One Contests. Browse the GolfStatus Marketplace for add-ons from trusted vendors and partners or purchase add-ons from the Revenue Enhancements tab in the software.

A pin flag on a golf course in the foreground and a man putting a golf ball in the background.

6. Connect with GolfStatus’ Team

It’s time to make sure all your i’s are dotted and all your t’s are crossed before you go live! Email the support team, use the chat bubble at the bottom right in the software, or book a meeting with an account manager to connect. Check in with them as much or as little as you like!

 

prefer to get a demo?

Of course, our team is happy to provide a demo that highlights how GolfStatus can help you hold your best golf event yet. You can book a quick 15-minute call or a full demo with one of our knowledgeable account managers, then work directly with a dedicated client success rep who can walk you through the software’s backend and provide coaching for a successful tournament.

You can choose your own path in how you work with GolfStatus. Click the button below to get started!

 
 
Putt Putt Fore Puppies is Back!
 
The event planning team poses in t-shirts from the tournament and a big check for Capital Humane Society.

Year two of Putt Putt Fore Puppies was a resounding success!

The GolfStatus and Dormie Network marketing teams had so much fun in the tournament’s first year—and learned so much—that we decided to do it all over again and crush our goals from 2023. Check out the 2023 planning blog to get the rundown on the mini golf tournament.

Putt Putt Fore Puppies raised money to support the pets looking for their forever homes at the Capital Humane Society here in Lincoln, Nebraska. See our journey here and on Facebook and Instagram!


Thank you tournament sponsors!

Sinclaire Hille Architects logo

Presenting Sponsor - Sinclair Hille Architects

Red Robin logo

Koozie Sponsor - Red Robin

Raising Canes logo

Swag Sponsor - Raising Canes

The Mercato and Certified Piedmontese logo

Certified Piedmontese - Dinner Sponsor

Unico Group logo

Golf Ball Sponsor - UNICO Group

Pinnacle Bank logo

Batting Cage Sponsor - Pinnacle Bank

Dormie Network logo

T-shirt Sponsor - Dormie Network

Belmont Veterinary Center logo

Grand Prize Sponsor - Belmont Veterinary Center

Firespring logo

Refreshment Station Sponsor - Firespring

Pillar Restaurant Group logo

Snack Sponsor - Pillar Restaurant Group

Regal Printing logo
 
Prairie Dental logo

Music Sponsor - Prairie Dental

 
 

Hole Sponsors:

 

3rd quarter / Post-Tournament update

We did it! The second annual Putt Putt Fore Puppies was an even bigger success than last year. Our goal was to donate $12,000 to Capital Humane Society, and thanks to the generosity of our networks and the Lincoln community, the event raised over $15,000 to help care for homeless pets!

event day & post-tournament recap

The tournament sold out, with 54 teams on all three courses at Adventure Golf. We made some changes to the tournament’s set up, moving check in and add-ons closer to Adventure Golf’s entrance to clear up a bottleneck we saw in that area from last year. Things ran smoothly for the most part, though we may add another station for folks to purchase add-ons next year to keep things moving. Over $5,000 went through our GolfStatus event website on tournament day for purchase of all-in games, raffle tickets, t-shirts, and donations, along with nearly $500 in cash. Golfers browsed raffle prizes, visited sponsor booths, decorated pet bandanas, interacted with adoptable dogs from Capital Humane Society, and enjoyed dinner while waiting for the shotgun start.

Emails were sent to all participants prior to the event reminding them to check their hole assignments and encouraging them to download the GolfStatus app ahead of time. Most teams were ready to go with the app, but QR codes were posted at registration and on the clubhouse for folks to easily download the app if need be.

We adjusted the day’s schedule based on 2023, allowing additional time for the teams on the more difficult Backwoods course to finish (even though it wasn’t quite enough time!). Thankfully, live scoring helped our team finalize the results on each of the three courses in just a few minutes so we could move onto awards quickly.

Overall, the event was a resounding success and Capital Humane Society was overwhelmed by the response to the event and the amount the tournament was able to donate. The planning team met to debrief and have some ideas to make the event even better next year! We sent out a post-tournament survey and will use those suggestions to improve for 2025.


3rd quarter update

The third quarter was a race to sell sponsorship packages, promote the tournament, recruit teams, and handle the final details to ensure a successful event. As we experienced last year, the bulk of the team registrations came in during the month leading up to tournament day.

Having a larger planning team than last year paid dividends in sharing the load of sponsor outreach, tournament prep, and day-of event execution. We continued to meet monthly but increased the frequency to bi-weekly leading up to the tournament. GolfStatus’ downloadable Timeline and Checklist kept our planning and task on target.

We crossed these major planning tasks off the list in the third quarter:
  • ✓  Finalized details, logistics, and hole assignments for on-course games.
  • ✓  Discussed a plan for inclement weather (which we thankfully didn’t need!)
  • ✓  Promoted the tournament through email blasts, posts on local event calendars, hanging up flyers in businesses in the area, sending flyers home with local elementary school students, and word of mouth.
  • ✓  Sent an email to last year’s participants with a promo code for $5 off registration on National Adopt A Shelter Pet Day on April 30
  • ✓  Sold all but two sponsorships, both of which already had their hard costs covered. Each team member reached out to their networks to promote available sponsorships.
  • ✓  Placed vendor orders for signage, koozies, golf balls, pin flags, and t-shirts.
  • ✓  Worked with our client success rep to make hole assignments and sponsor hole assignments.
  • ✓  Sent emails to all participants via the GolfStatus messaging tool to encourage them to download the GolfStatus app, purchase add-ons, and review hole assignments.
  • ✓  Coordinated with Capital Humane Society to have adoptable dogs on site at the tournament.

2nd Quarter Update

Planning has continued moving along smoothly. Getting the event website up and running was much simpler this time around, since all we had to do was copy last year’s event and update the specifics. We decided to offer two team registration packages, one that included a t-shirt for each team member at a higher price point and one that didn’t.

Each committee member was responsible for developing one or more sponsorship packages, which were added to the newly launched event website. We ran a registration promotion as part of National Adopt a Shelter Pet Day on April 30, offering a promo code for $5 off registration, which was sent to last year’s participants via GolfStatus’ email tool.

We did run into one major hiccup which necessitated a date change. The event was originally planned for Friday, September 20, but when the Big 10 conference released the 2024 football schedule, we discovered a home Nebraska Cornhuskers football game the same evening as the tournament. In football-crazed Lincoln, we didn’t think we could compete with the Huskers, so the tournament was moved a week earlier to September 13. We made sure all promotional materials (including the event website, flyers, social media graphics, and email blasts) were updated and that we communicated with the teams and sponsors who had already committed. Adventure Golf continues to be a great partner, working with us to seamlessly move the event date.

Perhaps best of all, after learning about the animals in need of homes, one of our planning committee members decided to adopt a cat from Capital Humane Society!

David and Quynh, his new cat from Capital Humane Society!

Here are the tasks we handled this quarter:

1st Quarter Update

We kicked off planning with committee meetings in February and March to review lessons learned and ideas from the post-tournament debrief and start brainstorming for 2024. The planning committee welcomed several new members, with newer GolfStatus Account Managers and Client Success Reps joining in on the fun. The team now numbers 13, which means more people to share the workload. The decision was made to move the tournament to September, for a couple reasons. One, we hit the jackpot with weather last year—75, sunny, and just a slight breeze. October weather in Nebraska is extremely unpredictable, with more stable conditions in September. Second, Capital Humane Society had no events scheduled for September, so Putt Putt could fill that gap.

Thus far, planning has been easier, as we have actual data and last year’s experiences to draw from. We have a better understanding of costs, revenue, attractive sponsor packages, and how many teams to shoot for. We also have processes and assets in place to use down the road. What’s more, we could simply copy our event in GolfStatus’ backend so there was no need to start from scratch. Stay tuned for the website launch!

Here are the tasks we handled this quarter:
  • ✓  Finalized the planning committee
  • ✓  Set dates for all remaining committee meetings
  • ✓  Set a fundraising goal
  • ✓  Reviewed pricing options for facility rental and team registration
  • ✓  Brainstormed sponsorship and package ideas
  • ✓  Brainstormed revenue enhancers
  • ✓  Locked it in with Adventure Golf (September 20!)
  • ✓  Confirmed the date with the Capital Humane Society team
  • ✓  Divided up sponsorships among committee members
  • ✓  Worked on updating the event website so it can launch in April
  • ✓  Updated the tournament’s budget spreadsheet
 
Organizing a Charity Golf Tournament: Key Tips & Checklist
 
People participate in a charity golf tournament

If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to raise money with golf. Planning a successful golf fundraiser starts with a solid understanding of some fundamentals, paired with a golf tournament checklist to keep you on task and on target.

Want to brainstorm ideas for your charity golf event?

Check out this guide.


What to Know Before Organizing a Charity Golf Tournament

  1. You don’t have to be a golf expert.

  2. Most of your fundraising revenue goes to your cause.

  3. Golf events are more popular than ever before.

  4. Golf events bring new donors to the table.

  5. Sponsors are interested in connecting with your donors in new ways.

  6. Golf tournaments are fun and exciting.

  7. Organizing a charity golf event is worth the work.

  8. Use a checklist to stay organized.


1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources.

An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

When organizing a charity golf tournament, make sure your donors, staff, and sponsors have downtime to interact and build connections with each other.

2. GOLF FACILITIES ARE EAGER TO HOST GOLF TOURNAMENTS.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

  • Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

  • Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

  • Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years. Nationwide, the game has seen a net game of more than 2.3 million on-course golfers since 2020. More than 123 million Americans consumed golf in some way in 2023, an increase of 14% over the past five years. Retail equipment sales continue to remain strong. 

Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments to capitalize on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as third or even fourth-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.


Active Golfers
1 in 9 Americans
Average Golfer's Net Worth
$768,000

4. GOLF EVENTS BRING NEW DONORS TO THE TABLE.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport, with more on-course golfers between the ages of 18 and 34 than any other segment.

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

A website for a charity golf tournament

High quality, professional golf course signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. 

Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

What’s more, golf tournaments offer sponsors high engagement over the course of several hours on the course. Whether it’s sponsoring a golfer-favorite hole-in-one contest, setting up a booth on a tee box as a hole sponsor, or running an on-course game, golf events give sponsors the opportunity to engage with participants in meaningful ways.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

  • A celebrity appearance

  • A professional long-driver on a designated hole or holes

  • Games or demonstrations on each tee box

  • Custom player gifts

  • Live or silent auctions

  • Post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Three golfers chat in a golf cart during a charity golf tournament

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

  • Building custom sponsorship packages

  • Syncing GHIN handicaps

  • Simplifying team pairings

  • Streamlining hole assignments and hole-by-hole sponsor exposure

  • Making live-scoring super simple

If you’re a third party—a business, corporate entity, passionate volunteers, or other group—holding a golf tournament to raise money for a charity, your event management platform should be able to serve as the “bank” for your tournament. Funds collected through donations or purchases of teams, sponsorships, and add-ons can be held by the platform and distributed directly to the benefiting charity after the tournament is complete.

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.


Golf Tournament Fundraiser Checklist

Two organizers reading papers at a charity golf tournament

A checklist, with an accompanying timeline of tasks, is a tried and true method to staying organized throughout the golf tournament planning process. Depending on the size, scope, and goals of your golf event, a good recommendation is to give yourself at least four to six months to plan. An event management platform built for golf is also a must-have to streamline the process and keep everything organized in one place.

Here’s a quick checklist of important tasks and to-dos to get you started.

3-6 Months Out: Laying the Foundation

  • Outline goals and objectives for the tournament based on your mission and fundraising goals

  • Assemble a planning committee

  • Get your golf tournament management software in place

  • Set a budget based on how much you aim to raise, income streams, and estimated expenses

  • Choose a date and host golf facility for the tournament

  • Start outlining team and sponsor pricing

  • Launch an event website

  • Create a marketing plan for the event

  • Determine whether you’ll have any add-ons, like contests, on-course games, raffle drawings, or an auction

2-5 Months Out: Big-Picture Finalization

  • Finalize sponsorship offerings and team packages

  • Get quotes from vendors

  • Meet with your planning team

  • Reach out to prospective sponsors

  • Promote the tournament

1-2 Months Out: Countdown Preparation

  • Continue promotion and marketing to sell teams 

  • Meet with your planning team

  • Finalize on-course games and purchase hole-in-one insurance

  • Determine a contingency plan for inclement weather

  • Recruit volunteers and determine roles

  • Continue sponsor outreach

2 Weeks Out: Final Touches

  • Meet with the planning team to tie up any loose ends

  • Finalize details and food and beverage with the golf facility

  • Check on outstanding vendor orders

  • Close registration

1 Week Out: Crunch Time

  • Collaborate with the golf facility to finalize team pairings, hole assignments, logistics, vendor deliveries, and setup

  • Gather supplies and materials (registration items, signage, banners, golfer gifts, raffle prizes, auction items, etc.)

The Big Day

  • Set up registration, signage, contests, screens for leaderboards, and awards

  • Take photos and post on social media

  • Take time to connect with sponsors to build donor relationships

1-2 Weeks Post-Event: Following Up

  • Export the donor data from your event management software to include in your nonprofit’s CRM

  • Debrief with your planning team to review goals, outcomes, and improvements for next year

  • Report on the event’s success to donors, volunteers, and sponsors

  • Send thank yous to event sponsors and participants


 

For a more in-depth list of planning tasks with a customizable timeline, download GolfStatus’ free Golf Tournament Fundraiser Timeline and Checklist.


 

Final Thoughts & Next Steps

Golf tournaments offer a ton of fundraising potential. Understanding the basics of charity golf events and staying organized and on track are keys to planning a successful golf tournament. Start by getting a golf event management platform in place as soon as possible, then outlining all your priorities and to-dos in a golf tournament fundraiser planning checklist.

Get qualified to use GolfStatus’ tournament management software at no upfront cost through the Golf for Good program! You’ll save 40 hours or more in planning time and get access to tools to help you raise thousands more dollars for your cause. Click below to connect with our team and get started.

 
 

 
How to Get Approval to Use Tech for Your Golf Tournament
 

Technology has transformed the way nonprofits and other organizations plan and execute charity golf events, by streamlining processes, increasing participant engagement, and raising more money for important causes. But for many nonprofit organizers, implementing new technology for your golf tournament may require approval from superiors or a board of directors. If you’re in this boat and ready to jump on board with time-saving tech, here’s how to successfully get buy-in from decision-makers.

A group of people sit at a table as they plan their charity golf tournament.

1. Identify the problems technology will solve

Before getting into the weeds of the features and benefits of the tech platform, start by framing the conversation around the problems it will solve for your tournament and the planning team. Are you spending a ton of time manually processing registrations and payments? Are you bouncing between siloed tools and platforms that create cumbersome processes? Are you spending more time sending payment receipts than promoting your tournament or connecting with sponsors? Is it difficult to communicate with and engage participants?

Example:

“We’re currently manually processing tournament registrations and payments, which takes significant time and leaves room for error. Using a golf-specific event management software would automate this process, giving staff more time to focus on selling teams and sponsorships.”

2. highlight how technology boosts efficiency & revenue

A solution that increases efficiency and revenue from your golf tournament is sure to get the attention of decision-makers! Explain how a tool that’s built just for golf events can help increase the overall impact of your charity golf tournament by:

  • Saving time. Automate repetitive tasks like registration, payment processing, donation receipts, registration closing dates, and more.

  • Increasing engagement. Tech that includes communication tools and solutions like live leaderboards offers increased engagement with golfers and sponsors, which creates a stronger connection to your nonprofit’s cause.

  • Raising more money. The right tech platform brings opportunities to drive revenue, like online donations, a round-up feature at checkout, exclusive sponsorships, premium digital exposure, and add-ons.

  • Simplifying post-tournament accounting. If you’re a third party holding a golf tournament to raise money for a charity, your platform can function as the “bank” for the event. Funds are collected and held throughout planning and can be distributed directly to the charity after the event.

Example:

“Golf event management software can save our planning team 40 hours or more and help bring in an extra $4,000 or more in additional revenue.”

A screenshot of a golf tournament's registration screen is shown on a laptop.

3. share real-world examples from other nonprofits

Nothing drives home how well a tool works than showing how your peers have benefited from it. Show decision-makers how other nonprofits and events have successfully adopted tech for their golf events and the positive ROI they experienced. Seek out case studies, talk to other golf tournament organizers, or look at online reviews (such as Google or Capterra) to help make your case.

Example:

“The Golf Fore Kids Classic cut their administrative time in half by using golf event management software and sold out their sponsorships thanks to the extra digital exposure provided by the platform.”

4. provide a cost-benefit analysis

Many boards or leadership teams will likely have concerns about the cost of implementing a new technology—both in terms of the cost to use the software as well as staff time spent learning to use it. Prepare a cost-benefit analysis that outlines upfront costs, any additional fees or estimated costs, and the projected benefits to help alleviate financial concerns. Compare all costs to the potential revenue increase and savings on time and effort.

Example:

“The golf event software I’m exploring comes with no upfront cost and minimal processing fees, which we can pass along to golfers and sponsors. There’s no risk to us to try it.”

Two men look at a phone on a golf course.

5. demonstrate how tech enhances the tournament experience

Your organization’s decision-makers will likely be interested in how any technology will impact tournament participants and the overall experience. Demonstrating how it will improve the experience for golfers, donors, sponsors, and volunteers is a key part of getting their approval. For instance, golfers and sponsors expect online registration with secure payment processing and a simple checkout process. Other experience-enhancing features might include live scoring and leaderboards, online donations, and a donation tracker.

Example:

“Golfers and sponsors will have a better experience with online registration, live scoring, online donations, and digital sponsor exposure, which increases the likelihood that they’ll come back year after year.”

6. Get them to see a demo or explore the software

The best way to convince your team? Let them see it in action! Book a quick demo so they can ask questions firsthand or share access to the software so they can explore it on their own terms. Either way, they’ll see the platform’s benefits and capabilities to ease their concerns about making the jump to a new tool.

Example:

“We can schedule a quick 15-minute call with an account rep to go over the highlights of the software and you can ask questions and have your concerns addressed.”

A man wearing a headset gives a software demo at a computer.

7. overcome red tape & bureaucratic hurdles

In many organizations, even the most beneficial changes can face obstacles due to red tape or bureaucratic processes. While it can be frustrating, you can take steps to navigate these challenges:

  • Anticipate blockers. Understanding the processes will help you prepare for approval, particularly if multiple departments are involved. By identifying delays ahead of time, you can proactively account for them. These might include legal compliance checks, approval from finance or accounting, and a sign off from IT.

  • Get the buy-in of key stakeholders. Decisions can be delayed when certain leaders aren’t fully on board. Talk with the necessary individuals or departments ahead of time to explain the benefits and address any concerns at the outset.

  • Create a clear implementation plan. Provide a step-by-step plan with timelines and how the tech will be integrated with minimal disruption in the day-to-day operations and the overall tournament flow.

  • Address concerns head on. Change can be scary, so think through potential objections and offer clear solutions that address concerns about switching to a new tech tool for your golf event.

  • Be patient—but persistent. Overcoming red tape is an exercise in patience, but also in following through. Find a balance between keeping the tech proposal top-of-mind while allowing it to work through the system.

Example:

“I’ll work with finance and IT to get their blessing first, then create an implementation plan that includes ample time for staff training ahead of the golf tournament, and follow up regularly with department heads to keep this request moving forward.”

Other things to mention

  • Support. They’ll want to know if there is a team of knowledgeable, responsive folks available to help troubleshoot, provide coaching, and assist you and your golfers—and if there’s any cost to access the support team.

  • Security. You might discuss the tech provider’s security standard, such as PCI-compliance (for credit card transaction) and data privacy.

  • Long-term benefits. Share how easy it is to copy an event each year so there’s no need to start from scratch. This takes advantage of processes and event infrastructure that have already been built, ultimately saving your team time.

Next Steps

Getting approval to implement new technology for your charity golf event comes down to clearly communicating its benefits, addressing concerns, and showing how it can lead to greater success for both the event and your nonprofit as a whole.

A platform like GolfStatus, which is built specifically for golf events, is a great option to streamline your tournament from top to bottom. It starts with an event website with integrated online registration and payment processing, built-in time-saving automations, and opportunities to raise thousands more dollars. Nonprofits and third parties planning charity golf events can qualify to use GolfStatus at no upfront cost through the Golf for Good program.

Book a Demo to Get Started With GolfStatus!

 
 
A Q&A With PGA Professionals: Choosing a Golf Facility
 

When it comes to running a successful golf tournament, choosing a host golf facility is one of the biggest decisions you’ll make. Having the right expertise can make all the difference—PGA Professionals are experts in every aspect of the game, including event management, facility operations, and ensuring everything runs smoothly.

This blog series will continue to tap into the collective knowledge of the PGA Professionals at GolfStatus—Cash Dinkel, PGA; Jason Meininger, PGA; and Paul Murcek, PGA—to explore how to choose and work with the host golf course.

Image of three men hitting golf balls.

The PGA Professionals on staff at GolfStatus, from left: Paul Murcek, PGA; Cash Dinkel, PGA; Jason Meininger, PGA

 

Q: My organization has decided to move forward with a golf fundraiser. How do I pick a golf facility?

Jason Meininger: There are really three main factors in choosing a golf course: location, cost of the course, and the demographics of your target market.

Cash Dinkel: Most often, the biggest factors are pricing per player and the demographics of your potential sponsors and players. A private, high-end country club is going to charge a much higher price, but hosting at that type of facility lets you charge more for registrations and sponsorships and may attract higher net-worth individuals to participate. It’s important to keep your expenses in mind with this type of facility—your overall fundraising goal needs to be higher to ensure expenses are covered. Location is another important factor. You want to make sure players and sponsors are located close to the facility to drive maximum participation. When looking at courses, I would recommend reaching out to two or three options and ask staff for contacts of previous event organizers to see if they enjoyed hosting their event at that facility.

Paul Murcek: This can be a tough decision. It comes down to a combination of affordability and golf course name recognition. Having your tournament at a course or a club that most people can't typically play at can equal more golfers, but if the cost is too high, it can also price out potential golfers. So it’s definitely about finding the right balance.

An aerial view of a golf course with mountains in the background.

Several factors play into choosing a golf course for your golf tournament, including cost per golfer, location of the facility, and the demographics of your tournament's target market.

Q: What questions should I ask golf staff when looking at potential host facilities?

Paul Murcek: What is included in the fee per golfer (greens fee, cart, range balls)? Is there a minimum number of golfers or teams required? Can they provide pro shop credit? How does the facility typically handle scoring the event?

Cash Dinkel: The best advice I can give tournament organizers is that if you don’t know, don’t be afraid to ask. Golf staff are experts in hosting great events and they are willing to answer any questions you may have. Some important things to ask them about include:

  • Pricing

  • Set up on the day of the event

  • What the course provides (things like tables, chairs, meals, scoring, contest setup)

  • Schedule for the day,

  • If range balls are provided

Jason Meininger: Beyond general pricing, I recommend asking what’s the normal golfer rate at the course at the time of your tournament. If the price is higher, be sure that it includes things like drink tickets or gift cards for prizes. You should also ask about food and beverage options—do you have to purchase from the course or can I bring in my own? Are beverage carts available? Other big topics are the course’s rainout or cancellation policy, required deposit to hold the date, and when final payment is due.

Golfers enjoy lunch at a charity golf tournament before heading out to play.

It's a good idea to review the contract's list of charges with golf course staff prior to signing and checking on details like adding an automatic gratuity to food and beverage.

Q: What are some fees or costs I should be aware of or watch out for before signing a contract with the golf facility?

Jason Meininger: Check to see if there’s a fee or penalty for not meeting the minimum number of golfers, if there are costs for extra cart rentals, and if they add an automatic gratuity to food and beverage.

Cash Dinkel: Read the contract closely for price per player, if there’s a minimum number of players required, if there are any fees for using the course’s software or scoring (be sure to mention you’re using GolfStatus to avoid any such fees), or fees for using the facility’s equipment (tables, tvs, chairs, tents, etc.). I recommend going through the list of charges in detail with the golf course to fully understand what you're going to be charged for the day of the event.

Q: What’s typically included in the price to hold a tournament at a golf course?

Cash Dinkel: The main things are green fees and cart fees. Some courses might also include food and beverage or credit to the golf shop to give as player prizes.

Jason Meininger: Most courses I’ve worked at and with include green fees, cart fees, range balls, shop credit, and food and beverage.

Golf carts are lined up prior to the start of a charity golf tournament.

Check with the golf facility on what the price per golfer includes, such as greens fees and cart fees.

Q: A lot of tournament organizers are concerned about inclement weather on the day of their event. How do you suggest planning for the weather?

Cash Dinkel: Plan for the worst and hope for the best! Always have a backup plan just in case. If it looks like the weather will affect your event, start communicating with golfers and sponsors earlier rather than later. Check in with the golf course to see what their policy is and start thinking about possible dates to reschedule (this is also something to check on before you sign a contract with the golf course). Communicate with your players and sponsors that inclement weather may be present on the day of the event and more communication will come the morning of the event either way.

Jason Meininger: This is a difficult one, but I usually tell organizers to look for a makeup date and reschedule the event if at all possible. As long as there is no lightning, I would move forward and play the tournament. I’ve worked with several events that were shortened to nine holes (instead of the full 18) holes based or canceled due to the weather.

Paul Murcek: Definitely check with the course to see if they allow a makeup date for the tournament. I worked with the Parkinson Association of Central Florida who had to reschedule their tournament in 2022 when Hurricane Ian hit Florida. They communicated with their field and everything worked out well.


Ask the Pros!

Do you have a golf tournament question for our PGA Professionals? Email it to [email protected] with “PGA Pro Question” in the subject line and it might make a future blog post or be answered on an upcoming GolfStatus webinar!

GolfStatus’ team is ready to help you make your next golf event the best one yet. Nonprofits can qualify to use GolfStatus’ tournament management software at no upfront cost through our Golf for Good program. You’ll get an event website, online registration, communication tools, exclusive sponsorships and add-ons, and much more—plus access to our knowledgeable client success team. Click the button to get started!

 
 
Foundation Leverages Golf to Raise $90,000 to Support Local Public Schools
 
Staff and students pose with a welcome back sign in front of an elementary school.

Partner Snapshot

Every one of the 35 schools in the Millard Public School (MPS) District has benefited in one way or another from the Millard Public Schools Foundation (MPSF). MPS is located in Omaha, Nebraska and serves 23,000 students with 3,000 staff in kindergarten through high school. The Foundation gives roughly $1,000,000 back to the schools on an annual basis to allow Millard’s schools to work beyond their regular operating budget.

MPSF has funded programs like after school childcare, advanced placement scholarships, food pantries at district high schools, support for Millard families in need, educator awards, and much more for over 40 years, helping students and educators thrive and the district become a district of choice for area families. “Ultimately our main mission is to support the district and make a difference in the community,” says Marilyn Chollett, Director of Development and Communications for MPSF.

One way the Foundation drives revenue is through an annual golf fundraiser. Marilyn has been part of the golf tournament for 15 of the event’s 30+ year existence and serves as the MPSF liaison to the event’s planning committee. “We want the tournament to be something where people can come and have a lot of fun and support our mission,” she says.


Golf is a great way to have fun and raise money for our work.
— Marilyn Chollett, Director of Development and Communications

The Challenge

The golf tournament has helped raise dollars for MPSF to fill in gaps for schools, students, and staff throughout the district. The tournament has grown steadily over the years, regularly grossing between $90,000 and $100,000. 

The tournament’s planning team changes every year, with Marilyn remaining a steady presence to keep the committee on task and on track. It’s a significant investment of everyone’s time, so Marilyn kept her eyes open for ways to streamline the tournament from start to finish.

The Solution

When Marilyn came across GolfStatus’ booth at the Association of Fundraising Professionals (AFP) conference in New Orleans in April of 2023, she was intrigued by the user-friendliness of the platform, and the promise to save organizers time and help raise more money from golf events. They were too close to the early June date of that year’s tournament to jump to a new event management platform, but circled back to GolfStatus as they began planning for 2024. “Something new was scary, especially when you’ve done it one way for 15 years, but we decided to go for it,” she says, and they came onboard with GolfStatus.

The Results

Golf carts are lined up ready for golfers at Millard Public School Foundation's charity golf tournament.

Carts ready for golfers are lined up at the event’s host golf facility, Tiburon Golf Club, in Omaha, Nebraska.

The established tournament sells out on a regular basis, and 2024 was no different. The host golf facility, Tiburon Golf Club, is unique in that it is a 27-hole facility and can accommodate a field of 216 golfers. “Those extra nine holes help us raise additional money” from golfers and sponsors, Marilyn says, and the tournament raised over $90,000.

Securing Sponsors

She worked closely with the planning team of about 10 members, which is comprised of vendors, board or community members, and district teachers, administrators, or staff. The committee works to secure sponsors, who primarily represent district vendors. It’s been a win-win for vendors, who use it as a marketing piece to not only support the Foundation but also get time with school administrators to do business.

“The tournament has built a good reputation over the years, so we’re fortunate that sponsors keep coming back,” Marilyn says. The planning team members tap into their own relationships and networks to sell the remaining sponsorships not sold to vendors. 

Sponsor logos are shown on the golf tournament's website on a laptop.

The digital exposure provided by GolfStatus’ platform provides additional ROI for sponsors.

Sponsoring businesses get digital exposure on the tournament’s website as soon as they sign on. Marilyn says they are conscious about offering a wide range of sponsorship opportunities, from the presenting sponsor selling for $8,000 to $600 hole sponsorships. She points out that  GolfStatus opened doors to additional sponsorships, including its exclusive Technology Sponsorship and high-visibility Pin Flag Sponsorship. “The flags looked great and the sponsor was really happy with how they turned out,” Marilyn says. 

The planning team opted to purchase GolfStatus’ Bundled Hole-In-One contest package, which in combination with the sale of the Technology Sponsorship and Pin Flag Sponsorship, unlocked the donation of a Stay and Play package from GolfStatus’ sister company, Dormie Network. “We were able to leverage the Stay and Play donation as an auction item, which brought in an extra $3,000,” she says.

User-Friendliness & Support

GolfStatus’ user-friendliness, both from the front and back end perspectives, is what pushed the MPSF to make the switch to manage the golf event. Each GolfStatus client has a dedicated client support representative who walks them through the software’s back end to ensure they’re comfortable using it, and is available to answer questions, provide coaching, and help make the tournament a success. What’s more, clients and site users can access the support team seven days a week if they run into any snags or have questions about registration, purchasing a sponsorship, or making a donation.


The customer service has been great. The team is so responsive and knowledgeable.
— Marilyn Chollett, Director of Development and Communications at Millard Public Schools Foundation

Sponsors helped underwrite the cost of the tournament’s player gifts.

As a nonprofit, MPSF qualified for GolfStatus’ Golf for Good program, which gave them access to GolfStatus’ platform at no upfront cost. Marilyn worked with her GolfStatus rep to build a free event website and learn the platform. “It’s very user-friendly,” she says. “They walked me through the back end, but it wasn’t hard to learn as someone who’s not the most tech savvy!” 

Streamlining & Simplifying

Golfers and sponsors could purchase teams and packages right through the event website, and all registration and payment information drops into the software’s backend for easy management. The team unlocked the software’s invoicing feature to cater to sponsors who need an invoice for their accounting processes. “We have lots of sponsors that request invoices, and being able to offer that within the software has been helpful,” Marilyn says. “It takes the burden off of me to have to keep up with those requests and keep it all within the platform.”

As they begin to think about the next iteration of the golf tournament, Marilyn says they’ll look at the current committee structure to ensure it’s beneficial to both the volunteers and the Foundation. She says they’ll likely keep a lot the same, since it’s been so successful, but continue to look for unique experiences to make the tournament more memorable for golfers and keep them coming back to support MPSF’s work to enrich local schools. 

“We don’t ever want it to be exactly the same, but want people to have fun. It’s a great chance for people to support the district and Foundation’s mission.”


Golf for Good

GolfStatus is the leading event management platform for charity golf tournaments and fundraisers. It streamlines and simplifies golf events to save organizers a ton of time and has built in tools to raise even money for your cause. Through GolfStatus’ Golf for Good program, nonprofit organizations (and those planning golf events to benefit one) can qualify to use GolfStatus at no cost. Get an event website, online registration and secure payment processing, the ability to collect donations, exclusive sponsorships and exposure, live support seven days a week, and golf-specific tools to make your tournament the best one yet. Click below to book a meeting to find out more and get qualified.

 
 
GolfStatus Announces Coalition 4 Kids as 2024 Play It Forward Winner
 

Coalition 4 Kids, a Tennessee-based nonprofit that serves vulnerable youth in low-income, high crime areas, has been chosen as the winner of a $10,000 donation as part of GolfStatus’ 2024 Play it Forward giveaway.

For the fourth year, the giveaway was presented in partnership with Dormie Network, a collection of luxury, private destination golf clubs, and its charitable arm, Dormie Network Foundation. The goal of Play It Forward is to celebrate those who use golf for good. Golfers, nonprofits, and the general public were asked to nominate a golf tournament fundraiser for a $10,000 donation, and the nominator was entered to win a Stay and Play package from Dormie Network.

Empowering Kids

Coalition 4 Kids began in 1998, offering after school and evening activities for vulnerable children in one of the lowest-income and highest crime areas in Johnson City, Tennessee. Since then, the organization has expanded into all Washington County and Bristol, Tennessee schools, providing a nurturing environment for over 1,200 students every day to achieve academic, physical, spiritual, and social growth. Its annual golf fundraiser, The C4K Golf Classic, helps raise operational costs for their programming.

Six people stand on a golf course.

The annual C4K Golf Classic helps raise funds for the organization's after school and summer programming.

Executive Director Randy Hensley says the $10,000 donation will immediately be put towards supporting and serving under-resourced children after-school. “We are the safety net for these kids—their family, their education system, their mentor,” he says about their program that provides help with homework, math, reading, character building, spiritual guidance, healthy extra-curricular activities, afternoon snack, and a hot supper—all at no cost to families. “You can change somebody’s whole life if you simply love them where they are and walk with them,” he says.

Seven kids eating popsicles stand with an adult on a playground.


Golfing for good

Over 700 organizations and golf events were nominated for Play It Forward in 2024. The runner-up, Idaho Golf Fellowship’s Hope House Shamble, received a complimentary hole-in-one contest insurance package from GolfStatus to be used as an additional fundraising opportunity.

Since its inaugural campaign in 2021, Play It Forward has been a hallmark of GolfStatus and Dormie Network’s commitment to give back to those who use golf for good. Past winners include:

Nonprofits like Coalition 4 Kids can qualify to use GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. It’s built just for golf events, with baked-in tools and automations to save busy tournament organizers an average of 40 hours per event and help raise an extra $10,000 or more. There’s no risk and a ton of reward. Click below to learn more and get qualified.