It happens all too often—nonprofits looking to add a new revenue stream to their fundraising portfolio write off the possibility of a golf tournament because they have preconceived notions about such events. From misunderstandings about income potential to doubts about their true impact, these myths can deter organizations from jumping into golf fundraising.

Here are seven common myths about charity golf tournaments—and the facts that prove them wrong.

Myth #1: You have to know all about golf to be successful

Fact: You don’t have to be a golfer or understand the intricacies of the game to plan a lucrative golf tournament.

A deep knowledge of the game simply isn’t necessary. In fact, many successful golf tournament organizers aren’t golfers. What do they have to help them be successful? A golf-specific tool that helps them manage the intricacies of a golf event. The key here is using an event management platform that’s designed for golf and makes it easier for tournament organizers of all experience levels to plan, manage, and execute a lucrative golf tournament. You’ll want a software solution that lets you effortlessly collaborate with your planning team and the golf facility and has a knowledgeable, responsive support team to help you along the way.

Myth #2: It’s impossible to make money from a golf tournament

Fact: Golf tournaments have a ton of revenue potential.

Whether you hold an 18-hole golf tournament at an exclusive, high-end private golf club or a putt putt event at a local mini golf course, golf comes with a ton of fundraising potential. While there are certainly expenses associated with a golf event—such as facility rental, greens fees, cart rental, food and beverage, player gifts, and promotional expenses—there are even more opportunities to bring in funds. Sponsorships are where you’ll likely raise the bulk of your tournament’s money, but they can be supplemented by golfer registrations, add-ons like mulligans or contest entries, raffle tickets, auctions, on-course games, or donation appeals.

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Download a free budget template

This sample golf fundraiser budget spreadsheet helps charity golf tournament organizers outline, plan, and manage the event's budget. Simply add your tournament's specific information and get a clear overview of all revenue and expenses associated with the event, track vendor estimates, and instantly see a profit-loss summary.

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Look for an event management platform that comes with multiple avenues to raise additional funds, such as:

• Premium digital sponsorships

• The ability to collect donations on your event website

• The ability to pass processing fees on to registrants

• The ability for registrants to “round up” their order total

• Custom registration packages for mulligans, contest entries, raffle tickets, and more

An attractive, professional event website makes it easy to raise even more money from a charity golf tournament.

Myth #3: I don’t need golfers in my donor base

Fact: Golfers represent a highly desirable demographic of potential donors.

If you’re not holding a golf tournament, or worse yet, not collecting golfers’ donor data, you’re missing out on an affluent, influential demographic of the population. In general, golfers have a significantly higher than average net worth and annual income—giving them a higher capacity to give. Over half of golfers are between the ages of 25 and 55, an age group with a great deal of spending power and an interest in supporting charitable causes through a sport they enjoy.

What’s more, when golfers tap their networks to assemble a team for a charity golf outing, your donor base instantly expands, exposing even more people—and more potential donors—to your work and mission. Your tournament’s sponsors also present an opportunity to forge strong relationships with new or existing corporate partners for support beyond your golf event.

Myth #4: Golf Tournaments Are Outdated & Boring

Fact: Golf is more popular than ever.

The National Golf Foundation reports that 531 million rounds of golf were played in 2023, which surpasses the previous record high set in 2021. In general, rounds played are up 10% from the pre-COVID average between 2015 and 2019. Roughly one-third of the total population of the United States (over the age of five) interacted with the sport in some way in 2023, either by playing golf, following it on TV or online, reading about it, or listening to a golf-related podcast—which is up 30% since 2016.

Why are these numbers important? Because charity golf tournaments tap into golf’s surging popularity, meeting donors where they’re already spending time—on the golf course. When golfers are able to support a cause they care about or one they’ve just learned about because they played in a tournament, they’re more likely to come back year after year to engage with that organization.

Charity golf tournaments meet donors where they’re already spending time—on the golf course.

Successful golf tournaments also focus on the overall experience, providing a professional, memorable day for golfers and sponsors. There are a number of ways to add fun, excitement, and even extra fundraising to charity golf tournaments, such as:

• Contests, like hole-in-one, longest drive, closest to the pin, or putting

• Skins games

• Beat the pro contest

• Mulligans

• On-course games or challenges

• Live or silent auctions

• Demonstrations on tee boxes

• Post-golf entertainment

• Custom player gifts

• Live leaderboards

Myth #5: Sponsors Aren’t Interested in Supporting Golf Tournaments

Fact: Golf tournaments have a unique value proposition.

Golf events offer a unique blend of engagement, networking, and fun that other fundraising events simply can’t match, making them especially attractive to sponsors. Unlike traditional fundraisers, like galas, golf tournaments provide participants with a full day of an activity they enjoy. The nature of golf encourages interaction and relationship-building in an informal, relaxed setting, which can be especially beneficial for sponsors looking to connect with golfers on a more personal level.

Golf tournaments also present numerous opportunities for creative sponsorships and branding that are less intrusive—but more effective and memorable. The addition of the digital exposure and impressions provided by your golf event management platform gives sponsors multiple touchpoints to gain visibility and recognition throughout the event. Having a variety of sponsorship options also accommodates different levels of financial commitment, making it easier to attract sponsors with varying budgets.

Digital exposure adds a ton of value to golf tournament sponsorships.

Myth #6: Golf Tournaments Are Too Much Work

Fact: With the right technology in place, golf tournaments provide tremendous ROI for nonprofits and charities.

Yes, golf events come with a number of moving pieces and unique details to handle. But having the right resources at your disposal saves time, effort, and hassle. Technology specific to golf tournaments simplifies planning, management, and execution, with baked-in solutions that make it a breeze to:

• Promote your tournament

• Collect registrations

• Build and sell custom sponsorship packages

• Onboard sponsors and provide digital exposure

• Manage golfer and sponsor data

• Make hole assignments

• Collaborate with the golf facility’s staff

• Print day-of documents

• Run reports and track payments

Instead of siloed information across multiple platforms and spreadsheets, golf event management tech makes everything accessible with one login. And unlike traditional event management platforms that require endless workarounds to function properly for a golf tournament, you can handle golf-specific tasks like GHIN handicaps, team pairings, hole assignments, and live scoring with just a few clicks. The end result? A ton of time savings and more money raised for your mission.

GolfStatus’ in-house client success team is available with live support seven days a week.

Myth #7: There’s No One to Help Me

Fact: Tools, resources, and support are available to help you hold a successful charity golf tournament.

You aren’t alone! Help is available, from software solutions and tournament planning resources to troubleshooting and live support seven days a week. Nonprofits, charities, and third parties holding golf events to benefit a cause can qualify to use GolfStatus’ golf event management platform at no upfront cost through the Golf for Good giveback program. You’ll get a free golf tournament website, online registration and payment processing, live scoring and leaderboards, exclusive sponsorships and add-ons, and a dedicated client success rep there to help you every step of the way. Click the button below to learn more and get qualified for Golf for Good!

The goal of the golf tournament was not only to raise money for a scholarship program, but to build strong connections among the chapter’s alumni.

Partner Snapshot

The Collin County Chapter of the Texas Tech Alumni Association had been defunct for several years when a group of local alums decided to resurrect it. As the chapter began to get back on its feet, the primary goal was to engage alumni and raise funds for a scholarship program. 

Collin County is located in North Dallas, Texas, with a large population base of Texas Tech alumni. The newly active chapter started out by hosting watch parties for Red Raider athletic events, but wanted to do more to build connections and replenish their coffers.

Though Sam Clark wasn’t a member of the initial board, he quickly volunteered to head up a golf tournament that would help the group reach its goals of alumni engagement and fundraising. “It was basically a done deal that we were going to have a golf tournament,” Sam says. “Everyone on the board plays golf or is a member at a country club, and everyone knew it was a great way to raise money.”

The Challenge

Right off the bat, Sam had questions. Though he had played in charity golf tournaments, he’d never planned one from ideation to fruition. “I wondered how we should handle registrations, payments, leaderboards, pin flags, and so many other details,” he says. Much of the initial planning phase was spent determining the overall approach to the golf tournament: target audience, the type of golf facility (public or private), price points (high-end or mid-level), and a budget. 

Next up? Determining processes and tournament operations. Sam knew they’d need a website of some type to collect registrations and handle payments, which he knew could end up being a hassle if they tried to build something from scratch or went with the wrong event management platform. What’s more, Sam wanted a one-stop shop for quality tournament add-ons so there were fewer vendors and moving parts to manage.

The Solution

Another member of the chapter’s board, Russell Hall, had run several tournaments through GolfStatus, and told Sam it was just what he needed. Once the major decisions were made about the host golf facility and team pricing, Sam connected with the GolfStatus team to get an event website up and running. 

“Since we were starting a tournament from scratch, I wanted one place to manage everything,” Sam says. “GolfStatus got us up and running quickly. It would have been a major headache to have to spend hours and hours trying to get a site built and payment processing set up.” Sam worked with the GolfStatus team to build the event website, share access to the software with members of the planning committee, and set up everything in the platform’s back end.

Tournament organizers worked with GolfStatus to get an event site up and running quickly, so they could start promoting the event and taking registrations right away.

The Results

“I honestly don’t know how we would have done it without GolfStatus,” Sam explains. “It would have quadrupled—or more—the work and time that went into the tournament.” The event pulled in 32 teams and primarily targeted local Texas Tech alumni. The nature of the tournament was centered around the Red Raiders in terms of giveaways and messaging, but no one was excluded. “A couple folks showed up that supported rival schools and had to deal with some friendly ribbing from the alums,” Sam laughs.

“For year one, we felt good about how we did,” Sam says about the tournament’s fundraising outcomes. He says they didn’t have a fundraising goal so much as they had a budget to balance with expenses and profit, plus learn from the first year to do it “bigger and better” in year two and beyond. The tournament’s revenue was split between a donation to the Texas Tech Athletic Department and the bulk going to reestablishing the chapter’s scholarship fund. Sam says that connecting alumni, with each other and the chapter, was just as important as the money that was raised.

To recruit sponsors, the planning team leveraged the networks of the chapter’s board and committee chairs and reached out to businesses in the area owned by alumni of Texas Tech. Those connections and relationships helped draw 22 sponsors to the tournament. GolfStatus’ exclusive Technology Sponsorship sold for $3,000 and provided robust sponsor exposure on the event website and leaderboards.

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“I honestly don’t know how we would have done it without GolfStatus. It would have quadrupled—or more—the work and time that went into the tournament.”

— Sam Clark, Golf Committee Chair, Texas Tech Alumni Association of Collin County

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Tournament Add-Ons

From the outset of planning, Sam knew the tournament needed quality add-ons that players expect when playing in a charity event, such as pin flags, hole-in-one contests, and high-end auction items. The fact that GolfStatus was able to provide all of this and more was huge for Sam and his team. “Having one place to get everything meant fewer things to manage,” Sam says. 

They purchased pin flags and hole-in-one insurance directly from GolfStatus, which handled all the details, plus unlocked the platform’s invoicing feature to simplify accounting for sponsors that requested invoices. The sale of the Technology Sponsorship and purchase of add-ons qualified the tournament for a Stay and Play package donation from the Dormie Network Foundation, which was leveraged as a high-end live auction item that brought in thousands of extra dollars. An accompanying silent auction also featured signed memorabilia from the Texas Tech Athletic Department and items donated by local businesses.

The chapter used its relationship with the main Texas Tech Alumni Association to involve some big names in the Athletic Department in the tournament. Head men’s basketball coach Grant McCasland, head football coach Joey McGuire, and the Red Raider mascot were in attendance, which attracted both golfers and sponsors to the tournament and added value and legitimacy to the overall event experience. 

“Incredible” Support

Sam says the support he got from the GolfStatus client success team was second to none, responding to questions and addressing any challenges right away. GolfStatus has PGA Professionals on staff, who provide a unique perspective and know the ins and outs of golf tournaments. Sam says he’s worked in customer service as an account representative before, and he says the service provided by GolfStatus “put me to shame! They were so knowledgeable and responsive.” Sam worked closely with Paul Murcek, PGA on the client success team. Paul helped build the event website and provide guidance on hole-in-one packages, and provided “incredible support, which is huge when throwing a big event like a golf tournament.”

The tournament achieved its goals of raising funds for the chapter and connecting with alumni.

Lessons Learned

As a first-time tournament organizer, Sam says that early on, he worried that he was behind the eight ball with planning, when in reality, many of the details come into place closer to the event date. “I wish I knew that from the get go,” he says. “In reality, getting the golf course booked and the website live are the first major things to check off the list. After that, we had to just wait to finalize a lot of the details.”

He says having a committed group of at least four volunteers was key. “Don’t try to do it by yourself!” Sam says, and make sure those folks are going to be in it for the long haul to make the tournament a success. 

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“I’ve worked in customer service before, and GolfStatus put me to shame! They were so knowledgeable and responsive.”

— Sam Clark, Golf Committee Chair, Texas Tech Alumni Association of Collin County

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The biggest lesson learned Sam says he’d share with other first timers? “Things are going to happen the day of the tournament, but more than likely, golfers and sponsors aren’t even going to notice and it’s not going to ruin the day.” Having a good support staff—including the GolfStatus support team—in place is key, Sam says, to ensure any issues that arise can be handled in a timely fashion and not interrupt the flow of the event. “When you’re bringing 150 people out for the day who are looking to you, it’s nice to know you have people in your corner so it’s not all on you to figure out.”

Building for Future Success

The chapter is excited for year two of the event, especially with the experience they gained with the inaugural tournament. They hope to expand the event to both courses at the host golf facility, Gleneagles Country Club, part of Invited Clubs, and fold in additional contests. “We’ll debate a lot of things about next year’s event, but it won’t be a debate at all over whether or not we’ll use GolfStatus. We’ll be back!” Sam says. 

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Get qualified for golf for good

Texas Tech Alumni Association of Collin County was able to utilize GolfStatus’ golf event management platform at no upfront cost through the Golf for Good program. You can get a free event website with online registration, access to exclusive sponsorships and add-ons, tournament planning guidance, and more at no risk. Click below to book a meeting with GolfStatus and get qualified!

GolfStatus is once again teaming up with its giving partners at Dormie Network and Dormie Network Foundation for the Play It Forward campaign to give back to organizations that are using golf for good.

Now in its fourth year, the campaign is a unique opportunity to “play” it forward. Folks nominate a charity or nonprofit raising money through golf to receive a $10,000 donation to its golf tournament. The nominator of the winning golf event will receive a Dormie Network Stay and Play Package, good for a two-day, one-night stay at one of its private destination golf clubs.

“Play It Forward celebrates golf’s incredible capacity to do good through thousands of charity golf tournaments that raise mission-critical funds for organizations of all types and sizes,” says Brian Schenk, Chief Philanthropy Officer at Dormie Network Foundation. “This campaign demonstrates our companies’ collective, ongoing commitment to moving nonprofit causes forward.”

Ballyhack, one of Dormie Network’s exclusive destination golf clubs, is set against the Blue Ridge Mountains near Roanoke, Virginia.

Past Winners

Play It Forward has contributed $40,000 to four nonprofits since its inception in 2021:

• 2023: Avery's Hope

  Avery’s Hope is an all-volunteer, grassroots organization that provides financial assistance to rare, ultra-rare, and undiagnosed pediatric GI patient families. A Top Golf fundraiser was chosen to be more inclusive for the patients and families the nonprofit serves.

• 2022: Sisters Across America and Make-A-Wish Foundation

  Sisters Across America provides support and mentoring for young minority women pursuing professional golfing careers and teaching juniors to grow the game, raising money through two annual golf fundraisers. Make-A-Wish of Philadelphia, Delaware, and Susquehanna Valley’s Pro-Am for Wishes raises money to grant life-changing wishes for children with critical illnesses.

• 2021: Cameron Steinberg Foundation

  Created by the parents of Cameron Steinberg, who passed away at just two months old from hypoplastic left heart syndrome, the Foundation raises money for research into congenital heart defects and resources for patients and families. Using golf as its primary fundraising vehicle, the Foundation has raised over $200,000 in four years.

The contest launches May 27 and nominations will be accepted through July 4. Winners will be announced via press release and on GolfStatus’ and Dormie Network’s social media channels by August 31.

As you well know, charity golf tournaments are the ultimate way to raise funds for worthy causes, while enjoying a day with friends, family, or colleagues on the golf course. But to truly maximize a golf tournament’s fundraising potential, creative strategies are necessary.

This blog series continues to explore ideas and add-ons for golf fundraisers that boost revenue. This post will take a deep dive into an easy tournament extra that comes with a ton of income potential: raffles.

What is a Golf Tournament Raffle?

A raffle is a fundraising add on to your golf tournament fundraising where participants purchase tickets for a chance to win prizes. Winners are typically selected through a random drawing, with the proceeds from ticket sales going towards supporting your specific cause or nonprofit.

The Ultimate Toolkit for Raising More Money at Your Charity Golf Tournament

How Does a Golf Tournament Raffle Work?

Participants purchase tickets, each of which equals an entry into a drawing. Raffle prizes should be on display, with a container to collect tickets or digital means of recording entries for each specific item. At the chosen time, a random drawing takes place to select the winners of each item. 

When organizing a raffle as part of your charity golf tournament, it's crucial to understand that each state has its own laws and regulations governing raffles. Some states require a permit or special licensing, while others may restrict who can participate or how the funds are allocated. Nonprofit organizations should check their state’s laws (a simple Google search will direct you to your state’s website detailing raffles) to ensure compliance and avoid potential legal issues.

Why is a Raffle a Good Choice for My Golf Event?

Raffles typically have a high return on investment. With the right pricing strategies, donated items, and an easy way to sell tickets and collect payments, a raffle can bring in thousands of extra dollars for your cause—without a ton of time and effort on your part. Unlike auctions, where income is dependent on driving high bids, raffles usually come with a relatively low barrier to entry. Even someone who buys just one raffle ticket has the chance to win. Instead of being dependent on bidders competing against each other, a raffle’s income is determined by the number of tickets sold.

How Do I Add a Raffle to My Golf Tournament?

Adding a raffle to your golf event can be done at any time without a great deal of necessary infrastructure. You’ll want to have an event website in place where you can promote the raffle and the prizes up for grabs, as well as to collect payment for raffle ticket sales. 

Determine how much you’ll charge for each raffle ticket, considering factors such as affordability for participants and potential revenue generation. Many tournaments offer bulk pricing or package deals to drive more purchases. For example, one ticket might sell for $5 but you might sell five tickets for $20. Add them as a package item so folks can purchase tickets when they register, but consider selling additional tickets at the event.

Donated items are key to raising as much money as possible! As you reach out to prospective sponsors, consider making an ask for donated gift baskets, gift cards, branded merchandise, or other items to offer as raffle prizes. Some corporate sponsors may not be able to support your tournament financially through a paid sponsorship, but are willing to donate in-kind goods that can be used for your raffle. You might ask board members or partners to donate raffle prizes as well. It’s a good idea to recognize the donor of each item, either on your event website, signage at the event, or in promotional emails.

You’ll want to determine when you’ll hold the raffle drawing. You want to ensure adequate time for golfers to purchase tickets and browse items. Tournaments typically have the drawing after the round is complete, during a post-golf event such as a cocktail hour, banquet, or awards ceremony.

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Pro Tip:

To make sure you’re not stuck shipping prizes to winners, you might consider a “must be present to win” policy so folks can simply take their prizes home with them.

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How Can I Make My Golf Tournament Raffle More Profitable?

Raffles give your tournament a supplementary income stream that capitalizes on participants’ enthusiasm and generosity. Here’s how to maximize your raffle’s income potential:

• Give golfers multiple opportunities to purchase tickets. Include tickets in team packages or as an add-on at registration, sell them when golfers check in to the event, set up a ticket station on one of the tee boxes, and have them available for purchase after the round.

• Leverage golfers’ generosity. People tend to be generous at golf tournaments, and with such a low barrier to entry, most participants are willing to actively participate in the raffle.

• Offer desirable prizes. Having desirable prizes in the drawing stimulates additional engagement and ticket sales.

• Secure donated prizes. Including only prizes that have been donated (either by sponsors, partners, or other supporters) means the raffle has little to no overhead costs.

• Build a sense of anticipation. Tease prizes in your promotional materials and at the tournament’s kickoff to encourage more ticket sales.

• Use raffle tickets in on-course games. You might use raffle tickets as prizes in on-course games (which golfers pay to enter) as an additional incentive to participate.

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Pro Tip:

Use a golf event management platform that allows you to create, list, and sell custom packages for raffle tickets. Consider offering multiple packages, such as one ticket, five tickets, or ten tickets, and make sure the checkout process is easy and efficient. You might post a QR code that links directly to the package at check in or on the raffle prize tables.

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What Are Some Top Golf Tournament Raffle Prize Ideas?

You know your audience best—what types of prizes would appeal to them? If you’re holding an auction alongside your golf tournament raffle, consider how you’ll differentiate between the two sets of prizes. In general, items included in an auction might have higher value, since the goal is to drive the highest bid possible. Offer an attractive mix of items to encourage raffle ticket sales and auction participation. Some top golf tournament raffle items could include:

• Golf equipment or apparel

• Branded merchandise from sponsors or the benefiting charity

• Gift baskets from local businesses

• Gift cards or certificates to local businesses

• Tickets to sporting events or local attractions

• Themed gift baskets (movie night, spa, sports fan, travel food and drink, pet lovers, etc.)

What Other Golf Tournament Raffle Ideas Should We Consider?

Keep these best practices in mind when planning and executing your raffle:

• Offer easy payment options for raffle tickets. Golfers may not carry cash, so be sure you have the ability to collect credit card payments. To keep post-tournament accounting as simple as possible, run payments through your event website so all funds are kept in one central location.

• Say thank you. Thank participants, prize donors, and sponsors for their contributions to the success of the raffle and the tournament.

• Recruit volunteers to help. Volunteers can sell tickets, set up the raffle items, and help distribute prizes to winners.

• Create buzz. Include the raffle in your tournament promotions to help drive ticket sales. Mention it on social media and tease any high-end prizes.

• Engage your networks. Lean into your personal and professional networks to solicit prize donations and encourage folks to play in the tournament and support your cause through the raffle.

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Pro tip:

Your GolfStatus event website is an easy, centralized spot to sell raffle tickets ahead of the tournament and process ticket sales on the day of the event.

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Raffles are another tool in the tournament organizer’s toolbox to help bring in additional dollars from your golf event. Anyone can hold a successful raffle! The keys to success are having an easy way to collect payments, donated items, and creating buzz to encourage participation.

Execute these golf tournament raffle ideas with GolfStatus

GolfStatus is an event management platform built just for golf events. A professional event website with online registration and secure payment processing makes selling teams, raffle tickets, and sponsorships a breeze. The software’s built-in automations save organizers up to 40 hours per tournament, while fundraising tools, exclusive sponsorships, and exciting add-ons combine to raise thousands more dollars for your cause. Nonprofits can qualify to use GolfStatus at no upfront cost through the Golf for Good program. Click below to book a demo and get started!

Power Your Raffle with Tech Made for Golf Events.

Click here to book a GolfStatus demo!

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Past Series Posts

Auctions

On-Course Games

Hole-In-One Contests

In-Kind Donations

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There’s no nonprofit fundraising event quite like a charity golf tournament. It’s a fun, social event that not only raises money, but boosts awareness for your organization and cause, forges or strengthens partnerships, fosters corporate support, and broadens your donor pool.

Because golf tournaments have so much potential to move nonprofits forward, it’s in your best interest to attract as many golfers as possible to play in your event. Here are 11 quick ideas to get golfers interested in your tournament.

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1. use an event website

If there’s one non-negotiable for a successful golf tournament, it’s an event website. You’ll meet people where they already are—online—to share information about your tournament and what you’re raising money for in a professional manner. Share the link in all your promotional materials to drive traffic to the website where they can commit as soon as they hear about the tournament.

2. make registration as easy as possible

Online registration is the standard for events these days, and golf tournaments are no different. It’s quick, convenient, and saves everyone—organizers and golfers alike—time and hassle. Everyone is busy, so an event site equipped with a simple registration checkout process is key to getting them on board. Be sure that the website is mobile-friendly so golfers can register right from their phones!

3. make it irresistible

It starts by understanding your target audience and what would appeal to them. Would they be interested in golfing at (and paying the corresponding registration fee) a high-end, private club? Or is a public course with a lower registration fee more appealing? Both can be a draw for golfers, depending on your supporters’ preferences. Attractive prizes, memorable add-ons, alternative or inclusive formats, and fun contests also go a long way toward getting golfers to say “yes” to your event, so highlight these throughout your promotions.

4. get in touch with past event participants & supporters

If yours is an existing event, start with past golfers. Invite them to come back and play in support of your mission. You might offer a special discount code or registration rate for returning players to sweeten the deal. If you’re getting a new golf event up and running, reach out to past participants in other events your nonprofit has held or participated in. Ask your loyal supporters to share the word about the upcoming golf tournament. You might provide some copy/paste verbiage or social graphics they can use on their personal channels.

5. leverage sponsors & other partners

Sponsors are a major part of your golf tournament’s success. Leverage their participation and networks to help attract players. Sponsors and businesses will often use charity golf tournaments to entertain clients, woo prospects, network, and even reward employees, so it makes sense to build a team or two into some of your sponsorship packages. Not only does this add value, but it also helps fill your tournament’s field in the process. You might also consider providing promotional assets (logos, verbiage, graphics, etc.) to your sponsors and invite them to share them on their social media platforms and with their employees.

6. get your board & planning teams involved

Ask each member of your nonprofit’s board and tournament planning committee to think of five to 10 contacts they’ll invite to play in the event. This bite-sized request makes it easy for them to follow up and broadens your pool of potential golfers. Set them up for success with talking points or email templates to help with their outreach.

7. send promotional emails

Email marketing is a cost-effective way to cast a wide net of potential golfers. Start with a save-the-date email to last year’s golfers and sponsors and/or your nonprofit’s email list as soon as you finalize the date and course. Send strategic reminder emails at intervals leading up to the tournament date. Consider adding an early bird registration period or a registration closing date to help create urgency among potential participants and get them to commit earlier.

8. use social media effectively

Social media is another cost-effective promotional vehicle for your event. Utilize your nonprofit’s presence to drive registrations via your event website. Create a Facebook event and make your planning team co-hosts so they can invite their networks to register and widen your reach. Tap into Facebook groups—there are often groups strictly for sharing nonprofit fundraising events, golf tournaments, or community events. If you have a few dollars to spare, consider a limited paid ad campaign that targets a specific geographic area or interests. If you spend even $100, but get one or two teams to register as a result, you’ve gotten good ROI!

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using social media to amplify your golf fundraiser

Download this free guide to find out how to leverage social media to make the most out of your charity golf tournament and raise the most money possible for your cause!

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9. Promote it to your community

Your community likely has event boards, community calendars, or other similar avenues to promote local events. Submit your tournament to such channels, and consider reaching out to local television and radio stations with a press release or an ask to list on their website. Use community gathering spots such as grocery stores, coffee shops, libraries, community centers, gyms, churches, or other locations to post flyers (with a QR code that links to your event site) advertising your tournament. The host golf facility may be willing to post flyers in the clubhouse as well, so don’t be afraid to ask!

10. leverage your tech stack

When you use GolfStatus to host your golf tournament website and manage your event, your tournament reaches tens of thousands of avid golfers in your area who actively look for local charity tournaments to play in. Your event will be listed on events.golfstatus.com as well as on the GolfStatus mobile app, helping you reach new golfers—and potential new supporters.

11. connect golfers to your cause

Be sure to help golfers understand 1. what they’re supporting by playing golf and 2. the impact of their participation on your work. Use your event website to help tell the story, and build in elements of cause connection to your tournament to help golfers get a tangible understanding—such as one team registration feeds a shelter pet for a month—of how they’re helping move your mission forward. You might use banners, signage, displays, guest speakers, beneficiary testimonials, or elements of on-course games to drive home the goals of the tournaments.

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No-Risk, No-Cost Tech for Your Next Golf Event

No matter if you’re holding your first golf tournament or your twentieth, you need a golf-specific event management tool to make your life easier. GolfStatus’ robust platform is built to handle the unique needs that come with a golf event, like team pairings, hole assignments, handicaps, and more. Built-in fundraising features and exclusive revenue-boosting add-ons and sponsorships help raise more money for your cause, while automations and our industry-leading support team help save you time and effort. Best of all, nonprofits can qualify for a free event website and no-cost access to the GolfStatus platform through the Golf for Good program. Click below to learn more and get qualified!

Ready to get started?

Click here to get qualified to use GolfStatus at no cost!

Fundraising for nonprofits boils down to two simple things: finding new donors and keeping existing ones. Both are critical to a nonprofit’s fundraising success—and to the overall success of the organization.

Charity golf tournaments are avenues to successfully do both. Here’s what you need to know about using your golf fundraiser to attract new donors and make sure they keep coming back to support your mission.

Why are new donors important for nonprofits?

New donors are crucial to moving your nonprofit’s cause forward. Just as a for-profit business must attract new customers or clients to grow market share, a nonprofit must raise awareness about the organization, the cause, and its work to effectively grow its donor base.

While some level of donor attrition is natural, without onboarding new donors to replace those that have lapsed, your network begins to stagnate and your organization ends up with an increasingly narrow donor pool. Indeed, golf tournaments present an opportunity to raise awareness and dollars, while simultaneously attracting new donors.

Why is it important to retain donors?

While new donors are certainly important and must be pursued, retaining donors is equally, if not more, important. Returning donors already care about your cause and believe in how your organization is addressing the issue. They’re more likely to make larger gifts, and are already on the road to being long term donors.

What’s more, the costs associated with onboarding new donors—both in terms of dollars and staff time—are significantly higher than with simply retaining existing supporters. You’ve likely invested time and effort in stewarding donors, which means high donor attrition essentially undoes all the good that new donors bring to your organization.

How do golf tournaments both attract & retain donors?

Golf tournaments meet your donors where they’re likely already spending time—on the golf course. Unlike any other type of fundraising event, a golf tournament lets you connect with past and prospective donors through an activity they genuinely enjoy, forging new connections and relationships over the focused hours on the golf course. Here’s how and why golf tournaments help your nonprofit to onboard and retain donors of all levels:

1. People want to play golf

The golf industry saw unprecedented growth during the COVID-19 pandemic, as golf gave people the chance to safely get outside, stay active, and gather with others in a socially distanced way. While the numbers have dipped slightly, golf is still more popular than it was before 2020—which means a healthy pool of potential new donors.

Many golfers actively look for golf tournaments to play in simply because they love the game. And it’s not just the die-hard golfers—more casual players are getting involved in the game and are eager to play in tournaments, which opens the door for even more donors to steward. The best part about a golf fundraiser is that when your event is focused on something people really want to do and enjoy—like golf—they’re bound to come back year after year.

2. Players tap their network to field a team

Golf may be an individual sport, but charity golf tournaments tend to be scrambles, which means that folks must field a team to participate and tap into their personal and professional networks to do so. One of your supporters registers for the fundraiser, then brings three others who aren’t necessarily familiar with your cause, but will be once they play in the tournament. This instantly multiplies your donor outreach, and when you retain these new donors, your donor network snowballs. What’s more, these new donors are more likely to return in future years and bring others.

Golfers have a net worth of nearly $770,000 and an average household income twice the national average, making them prime candidates for donors.

3. golf attracts a particular demographic

Golfers typically represent a demographic with a higher-than-average net worth and average household income. What’s more, over half of golfers are between the ages of 25 and 55 (the age group with the most spending power), and one in three are top-level managers. In short, these are folks you definitely want in your organization's donor database (and one sponsors want to get in front of).

4. It’s an important networking opportunity

Many golfers use charity golf tournaments—especially higher-grossing events held at prestigious golf courses—as an opportunity to network and do business. With four to five focused hours on the golf course, they can entertain clients, connect with prospects, build professional relationships, and network. This makes golf tournaments uniquely positioned to attract new high-capacity and connected donors that are often invited to fill a team.

Golf tournaments give you four or more hours on the golf course to connect with current and potential donors.

5. You can reconnect with lapsed donors

Golf events are a fantastic chance to reconnect with supporters who have contributed in the past but may have missed a year or more. Perhaps they played in a golf tournament years ago but haven’t returned, joined as a member but didn’t renew, made a year-end gift but didn’t respond to additional asks, or participated in a program and subsequently fell dormant. No matter what the cause, an invitation to a golf tournament is a low-pressure opportunity for lapsed donors to reconnect with your organization through an activity they enjoy—and for you to take another opportunity to steward these relationships.

Capture Donor Data & Take the Next Step 

In order to truly use your golf fundraiser as an effective vehicle for donor outreach and stewardship, you need to know who is playing in the tournament each year. It’s essentially an exercise in capturing donor data, getting it into your donor database, and leveraging it to attract folks to future events, like your golf tournament, and get them engaged in your mission.

Technology is key. Upgrading to online registration as part of a golf-specific event management platform has a number of time-saving advantages and also allows for thorough, real-time collection of donor data. A professional event website with an intuitive online registration process allows you to easily capture the information for each player and sponsor. You’ll want to couple online registration with a platform that makes it easy for one player or sponsor to register a team without necessarily knowing who they’ll tap to play with them, and the ability to add that information later.

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Qualify for a Free Golf Tournament Website

If you’re a nonprofit or planning an event that benefits one, you likely qualify for a free event website and no-cost access to GolfStatus—a golf event management platform that allows event organizers to effortlessly collect valuable donor data while streamlining planning, management, and execution. The result is an easier way to plan a golf outing that attracts new donors and stewards existing donors through an all-around great experience.

Ready to hit the easy button on a first-year golf event or streamline an existing tournament? Click the button below to get qualified!

The Klein High School Golf Booster Club helps fill the funding gaps between what the school provides and what the student athletes need to be successful.

Partner Snapshot

Golf may not be the biggest thing in football-focused Klein, Texas, but the boys and girls golf teams are talented, passionate, and growing. “The kids get so much out of being on the golf teams,” says Andrea Vickers, president of the Klein High School Golf Booster Club’s board. Klein High School provides some funding for the teams, but unfortunately, doesn’t have the budget to fully subsidize all the teams’ expenses and needs.

That’s where the Golf Booster Club comes in. The club wants to make sure any student who wants to play golf for the BearKats has the opportunity to do so and has the tools and equipment needed to be successful. The combined team of nearly 30 student athletes is becoming more competitive in local and regional tournaments and getting more kids excited about golf.

The Challenge

Filling the funding gap between what the school provides and what the student athletes need requires significant dollars. “Golf teams can’t just go play in the school gym or football field,” Andrea says. “We have to go to area golf courses and that gets expensive.” Other team expenses include entry and travel costs for tournaments, plus greens fees for practice rounds, uniforms, and balls for each golfer. 

Three years ago, the booster club decided to launch a golf tournament as the best option to raise as much money as possible. The first tournament was successful in terms of dollars raised, but the time and administrative burden on Andrea, her husband, and the rest of the planning team was significant. “We’re all busy parents who work full-time and shuttle kids to and from activities, so we really needed to get away from manual, time-consuming processes,” Andrea says. They used an online platform to manage registrations, but one that required much more time and attention than the team had to give. “It was loosely organized chaos!” Andrea says.

The Solution

After receiving emails about GolfStatus, Andrea connected with Account Manager Ken Boatman close to the inaugural event. “We were already in too deep with another platform to make the switch at that point, but loved what GolfStatus had to offer,” she says. GolfStatus’ no upfront cost through the Golf for Good program was especially appealing, along with an in-house support team, one-of-a-kind sponsorships, and time-saving automations. Soon after that year’s tournament, Andrea and her team saw a full demo and were excited about making the switch to GolfStatus’ tournament management software for the tournament’s second year in 2023. Klein Golf Booster Club qualified for the Golf for Good program, which gave them full access to GolfStatus’ software at no upfront cost. 

The Booster Club launched a golf tournament to help raise funds to cover costs like travel fees, tournament entry, and equipment.

The Results

In 2023, the second annual BearKat Golf Classic raised just shy of $20,000, with a goal to surpass that in 2024. In the event’s first two years combined, enough money was raised to purchase a golf simulator for indoor practice, which, in a rain-prone area, was a necessity to help golfers compete with other larger schools.

Just as importantly, using GolfStatus has lessened the burden in prep and planning for Andrea and everyone involved. “GolfStatus made everything so much easier! The tournament was less of a hassle and less stressful,” Andrea says. The staff at the host golf facility, Windrose Golf Club in Spring, Texas, were just as pleased with the platform—they could log into GolfStatus and simply hit “print” for pre-formatted cart signs, scorecards, and alpha lists, saving hours of office work.

The digital exposure provided by GolfStatus was combined with on-site signage that boosted ROI for sponsors.

Improved Organization & Processes

“Getting everything in one place in GolfStatus has moved us from organized chaos to an organized tournament,” Andrea says. Instead of bouncing around between numerous platforms, importing and exporting data, everything is stored in GolfStatus’ backend, where Andrea can see teams and sponsors who have registered and paid through the site. With the previous platform, “we had to track who would register and manually go in and update the site if a sponsorship was sold,” she says. Sponsors who purchase packages via the golf tournament website submit logos and assets at registration, eliminating the back and forth, and their logo appears on the site instantly and starts earning impressions right away.

Andrea could communicate with registrants with just a few clicks within GolfStatus. “It was all right there, I could send reminders, thank you, a survey. It was nice and easy,” she says.

GolfStatus’ support team was available to help Andrea and the planning team if they ever had a question or issue. “They really took care of us and were so patient, walking us through everything,” Andrea says about her Client Success Rep, Matt Richardson, who helped guide them through setting up the event, making edits to the website, and starting the tournament’s round to enable live scoring.

Easy Promotion & Sponsor Onboarding

Promotional materials linked to the tournament’s website, where golfers and sponsors could commit with a few taps.

Andrea explains that every member of the golf team is required to volunteer at the tournament until their senior year, when they’re eligible to play on their own team in the event. The planning team created promotional flyers that included the link to the event website for team members and families to help market the event and share with local businesses and contacts to drum up teams and sponsors. 

“Mostly we used our personal networks to get sponsors and donations for the silent auction,” Andrea says, mentioning how they assigned folks to reach out to specific area businesses to make the pitch and manage the sponsorship. She says they wanted to make it easy for parents to assist in reaching out to folks, which is why the event website was a great tool for people to send prospects. Sponsors included dentists, orthodontists, consultants, law firms, car dealerships, realtors, fleet services, and more.

GolfStatus’ tech provided immediate ROI for sponsors. “The title sponsor loved getting their name and logo on the homepage of the site, plus the link to their website,” Andrea says. The accompanying logo exposure in the GolfStatus mobile scoring app was an added bonus. “Sponsors loved seeing their logo on the app throughout the tournament!”

Fun & Fundraising

The planning team was adamant about making the tournament fun. Drawing inspiration from traditional golf-centric movies, games were added to three holes to boost fun and fundraising. On the “Tin Cup” hole, golfers draw an index card with a specific club on it and have to play the entire hole with the corresponding club. For the “Caddyshack” hole, golfers play with a tiara and tutu, alluding to the famous quote, “What an incredible Cinderella story, this unknown comes outta nowhere to lead the pack at Augusta.” Golfers can also opt to pay to have a member of the golf team tee off for them on the BearKat hole. 

The BearKat Golf Classic also utilized GolfStatus’ reliable live scoring. Teams submitted and tracked their scores using the GolfStatus mobile app, which synced to live leaderboards where golfers could see current standings and even make a donation to the golf team. “Golfers loved having everything at their fingertips!” Andrea says. 

The tournament gave people the chance to get to know the student athletes the event is supporting.

Connecting With Student Athletes

One goal for the tournament is to help golfers connect with the members of the golf team. “We want people to know who and what it is that they’re supporting with this tournament,” Andrea says. Team members are stationed on every hole, where golfers have the chance to chat with them, hear about their seasons, and just talk golf. “It really does make a difference to everyone to create that opportunity to connect,” she says.

The 2024 iteration of the tournament will raise money to purchase new winter rain gear for the team, replacing the current decade-old versions. “Our school colors are blue and gold, and the current rain gear, which was bought secondhand, is black and white,” Andrea says. “We want the kids to look and feel professional and confident, and the dollars GolfStatus is helping us raise mean they can rock their school colors and feel good on the course.”

Planning a Golf Tournament?

Whether you have a tournament on the calendar or are just exploring the possibility of a golf event, GolfStatus can help! With easy-to-use technology, tournament planning resources, and an industry-leading support team, you’ll be set up for success. Click the button below to book a meeting with the GolfStatus team to learn how you can use the software at no upfront cost.

You’ve decided to hold a golf fundraiser—great! But…now what?

The decision to move forward isn’t one to be taken lightly. You’ll invest time and effort into putting on a great golf event, so you want to make sure you get started on the right foot. Work through the six steps in this quick start guide to launch your golf tournament toward success and start collecting registrations and selling sponsorships as soon as possible.

1. do your research

As you may have suspected, a golf tournament comes with a number of pieces and parts to wrangle. Before you jump into planning, it’s a good idea to do some background research so you have a better understanding of what you’re getting yourself into—and how to maximize the fundraising potential of your tournament.

Don’t worry—you don’t have to be a golf expert to pull off a successful golf tournament! There are a myriad of free golf tournament planning resources at your disposal, so take full advantage of the help available.

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fundamental tournament planning resources

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2. select your tech provider

Technology is a game-changer when it comes to planning and executing a great golf fundraiser. The right tech tool should streamline your golf tournament from start to finish, saving busy organizers like you time and effort. How? By automating time-consuming tasks, keeping you organized, and providing a seamless experience for golfers and sponsors to register, purchase packages, or make a donation.

The key here is a platform that’s designed for a golf event and caters to the unique needs of nonprofits and charity golf tournaments. The last thing you want is an expensive, underpowered, overly complicated platform that requires workarounds and adaptations to function. Look for these must-have features:

• Professional, responsive event website

• Online registration with secure payment processing

• Intuitive interface

• Communication tools

• Web-based for easy collaboration

• Broad sponsor exposure and offerings

• Live scoring and leaderboards

• Ability to collect donations

• Robust reporting

• Seamless data exports

3. reach out to area golf facilities

Next step is securing the host golf facility. A simple Google search for “golf courses near me” will help you identify possibilities. Keep your organization’s audience and donor base in mind when choosing a golf facility. Would they be interested in paying a premium to play at a high-end, private club? Or is a public, lower-cost facility more appealing and practical?

• A public golf course is exactly what it says—open to the public. Anyone can play a public course and no membership is required. Public courses can be owned and operated by a municipality, such as a city, or a private entity. The fees are typically lower than private clubs, but may not be as well-maintained or challenging for avid golfers.

• A private golf course requires a membership to play. Private clubs are, in general, more expensive than public courses but may be more difficult to book an event, unless you have a connection who’s a member. On the flip side, a fundraiser at a private club can be a big draw for golfers who don’t typically have access to such a facility.

• A semi-private golf course is open to the public, but also offers memberships that come with perks not available to everyone. Greens fees should land somewhere in between a public and private club, and can be a nice alternative to either a public or private golf club.

Call around to golf courses in your area or browse course websites to get more information about their rates and costs for outside events and charity tournaments. Remember, a golf tournament essentially fills the facility’s tee sheet for most or all of the day, so it’s in their best interest to work with you to provide a good rate.

4. lock in a date

It’s a good idea to have a general time of year in mind for your tournament, whether it’s spring, summer, or fall (or even winter, if you live in a warmer climate), before you connect with golf staff. Do some research to identify other community or nonprofit events that might compete with yours for registrants, then work with golf staff to hone in on a date that works best for your organization and the course. They can also help advise you on the tournament’s format, start time, pairings and hole assignments, and any post-round banquet space.

Generally speaking, weekends and holidays will be more expensive to host an event than a weekday. Consider whether or not golfers and sponsors will be willing to commit to attending a golf event during the work day or on the weekend.

5. Launch an event website

An event website is a major key to the success of your golf tournament. Once you confirm the date and golf facility, go ahead and launch your site! You’ll get the event on supporters’ radars sooner rather than later. Simply share the link on your social media channels, in emails, on your organization's website, and anywhere else your target audience can be found online.

Use photos, videos, and compelling text to share your organization’s story and why people should support your mission. Provide tangible examples of what the dollars raised from the golf tournament will do for your work—this creates a strong connection between golfers and your organization.

6. fill in the details

As soon as you nail down additional tournament details—such as team and sponsor packages, any contests or games, an auction or raffle, or special guests—add them to the event website right away where folks can check back for updates and register for the event.

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what’s next?

Now that your tournament is launched and live, shift your focus to filling your field of golfers and sponsors. Marketing your event is the longest phase of tournament planning, so leverage these free resources to create a roadmap to a sold out event.

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Get a Free Golf Tournament Website (And More!)

A successful golf fundraiser starts with a professional event website. It’s the home base of your tournament, and where people can find out more information about the event and your mission and commit to participating. Nonprofits (and third parties holding a golf tournament to benefit a nonprofit or charity) can qualify for a free event website and access to GolfStatus’ golf event management platform at no upfront cost. You’ll save a ton of time and effort and raise even more money. Plus, GolfStatus is backed by a best-of-the-best in-house support team who’s there to help you every step of the way. Click below to learn more and get qualified!

Sales is a big part of a successful charity golf tournament, much to the chagrin of some nonprofit event organizers. The thought of reaching out to businesses to sell them on sponsoring your golf tournament might put you into a cold sweat, but with a solid strategy and the right tools in place, it won’t seem as daunting.

It’s important to start your sponsor outreach as early as possible, for a few reasons. First, you have a longer window to bring in sponsor dollars to help cover tournament expenses. Second, businesses often allot their marketing or charitable dollars early in their fiscal year, so the earlier you can get on their radar and into their budget, the better. Finally, the sooner they come on board as a sponsor, the longer they earn impressions and get exposure for their brand. It’s in the best interest of your tournament and the business to onboard them as early in the planning and marketing process as possible.

Before you outline your sales strategy, be sure to check these to-dos off your list:

• Set a Fundraising Goal. Knowing the revenue you’re aiming for with your golf event will help inform the type of sponsorships you build, the businesses you approach, and even the price of golfer and team registrations. Be realistic, but don’t underestimate the value of your tournament.

• Have an Event Website in Place. A golf tournament website gives you a place to send folks to learn more about your tournament, register a team, or purchase a sponsorship—as soon as they hear about it. An event website is also key to providing digital sponsor exposure, as golfers and prospective sponsors visit the site and see current sponsor logos.

Once you have these in place, you’re ready to dive into your sales strategy.

1. Create a prospect list

A prospect list is simply who you plan to go after for sponsors for your golf tournament. Start by getting your planning team together for a brainstorming session to throw out names of potential sponsors. Nothing should be off the table at this point! Many businesses find golf tournament sponsorships especially appealing, as their audience is made up of their ideal client or customer.

• Local, Regional, and Even National Businesses. Don’t limit yourself to only local businesses, especially if a larger company has an office or headquarters in your area.

• Businesses Where You Have Personal Connections. Who’s your dentist? Or doctor? Where do you take your dog to be groomed? Who sold your house? What printer does your organization use? Who are your nonprofit’s vendors? Use your personal networks to your advantage.

• Businesses That Are Connected to Your Cause. Think about businesses that have some type of connection to your mission. For example, if you’re raising money for a pet rescue, think about groomers, boarders, veterinarians, or pet supply stores. If yours is a memorial tournament, look for those that have a connection to the tournament’s namesake or the cause you’re raising money for.

• New Businesses. These are a great option for golf tournaments, especially for hole sponsorships. New businesses might not have a large budget for advertising, but still need and want the exposure.

Once you have your prospect list established, identify connections with your and your planning team’s personal and professional networks. Having an “in” at a business often leads to a successful sponsorship pitch!

2. build attractive sponsorship packages

Keep this in mind as you build your sponsorship packages: If you can put a logo on it, you can sell a sponsorship! Start by looking at your tournament’s hard costs and building sponsorship packages to cover them, such as food and beverage, player gifts, on-course games, beverage carts, golf carts, or hole-in-one contests.

Consider these best practices for sponsorship packages:

• Provide Value. Every sponsor package should provide enough return on investment (ROI) to justify the business’ support. Whether it’s brand exposure, the opportunity to engage with golfers, the chance to speak at the tournament’s kickoff or banquet, or registrant information, be sure to clearly outline the benefits for each sponsorship so prospective sponsors understand exactly what they’re getting.

• Show Tangible Impact. Help businesses understand what their support of your tournament will do. For example, the Title Sponsor will underwrite 10 dog adoptions. The goal is to help connect sponsors to your cause and compel them to participate.

• Attach Teams to Sponsorships. Not only does this add additional value to each package, but it functions to help fill your tournament’s field. Many of the highest grossing tournaments only have teams attached to sponsorships.

• Be Flexible. Don’t be afraid to create custom sponsorships based on what returns value for the business. It’s likely that your final slate of sponsorships will look different than when you started—and that’s ok!

• Accept In-Kind Support. Businesses are often interested in providing in-kind donations of goods or services instead of monetary support. These can be leveraged as raffle prizes, player gifts, auction items, pin prizes, to just enhance the overall tournament experience, or reduce your operating costs. For example, a local caterer or grocery store might be interested in providing lunch or snacks. Or perhaps a sporting goods store wants to donate a golf bag or gift card. Provide exposure and thanks for these contributions.

Your event management platform should make it simple to create and list sponsor packages on the golf tournament website, plus make additions and updates as necessary.

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Sample golf fundraiser sponsorship packages

This free guide outlines three sets of golf tournament sample sponsorship packages, including pricing, benefits, and golfer registration costs. You’ll find examples for small, mid-sized, and large tournaments that you can adapt based on your tournament’s unique needs.

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3. price packages effectively

As mentioned previously, your fundraising goal will guide your pricing, combined with the caliber of the host golf facility and size of the tournament’s field. Don’t expect to hit your goal with one sponsorship sale! Keep these points in mind as you consider package pricing:

• Cover Costs. As a baseline, you should cover hard costs and build in pure revenue to each package.

• Offer Varying Price Points. Lower price points might be an easier sell for businesses that don’t have a huge budget. That being said, don’t be afraid to go after the bigger fish who have more robust philanthropic or marketing budgets.

• Understand your network and its capabilities. Are there a number of businesses you can approach for lower-cost packages? Or do you have one or two you can target for pricier sponsorships?

• Don’t Underprice Your Sponsorships. Remember that your tournament has a unique value proposition! Sponsors get high engagement and exposure to an audience they can’t access anywhere else.

4. make an effective pitch

Once you’ve identified connections at prospective sponsors on your prospect list, determine who will reach out to each prospect. Lean on your planning team, staff, or board as much as possible in this phase, not only to leverage their connections, but to share the work. It’s a good idea to put the person tasked with reaching out to a business in charge of the relationship with that sponsor.

It’s also a good idea to use a shared template or talking points to ensure consistent messaging and make it easier to make the pitch. Use a combination of approaches, perhaps with an introductory email, followed by a phone call and/or check-in email. For larger sponsorships or when pitching to a known partner, you might want to connect in person. Every pitch should clearly outline the pricing and benefits, as well as an overview of the audience and estimated attendance numbers, if known. Ask them what they hope to get out of the partnership, which helps both parties get the most value out of the sponsorship. Send folks to the event website to view available sponsorships and purchase their package.

If yours is an existing tournament, offer past years’ sponsors the first right of refusal. Give them the option to move up to a different package, or stick with what they’ve done in the past.

Above all, remember the worst they can say is no!

An event website makes it simple for prospective sponsors to view available sponsorships and purchase a package with a few clicks.

5. Lean on technology

Technology is a key part of golfer and sponsor outreach, with an event website as the centerpiece. The website makes marketing and promotion as simple as sharing a link, where folks can learn more about your organization and event and register or become a sponsor as soon as they hear about it. A website makes the tournament shareable, so your supporters can share it with their networks, instantly expanding your potential audience.

The digital exposure afforded by the event website adds even more value to your sponsor packages. Every time someone visits the site, sponsors get eyeballs on their brand. And with the right event management tool, sponsor exposure is automatic—it gets added to the site as soon as a sponsor purchases a package via the website and starts earning impressions right away.

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GolfStatus Makes It Easy

GolfStatus’ golf tournament management platform makes it easier than ever to build custom sponsorships, sell packages, collect assets, and provide digital sponsor exposure. It comes with an attractive, mobile-responsive event website and a user-friendly interface that streamlines tournament planning and execution. Nonprofits and charities (and third parties hosting golf events on their behalf) can qualify to use GolfSatus at no upfront cost through the Golf for Good program. You’ll get access to tech tools, exclusive premium sponsorships, add-ons, and our A+ in-house support team to make your tournament a success. Click below to get qualified!