Options for Your 2021 Golf Fundraiser: From Traditional Tournaments to Virtual & Everything In Between
The calendar has flipped to 2021 and, while a return to normalcy looks to be on the horizon, social distancing and other safety requirements are likely to linger into spring and summer. Uncertainty makes it tough to know how to proceed with in-person fundraising events, but there’s good news on several fronts when it comes to golf fundraisers. With record interest and participation in golf (one of few pandemic-friendly activities) and the ability to seamlessly modify events for social distancing and virtual participation, golf fundraisers are more viable and more important than ever before. With all the uncertainty ahead, you’ll need flexibility and options. Here are four ways to approach a golf fundraiser in 2021 and what you’ll need to make it happen.
1. Modify A Traditional Golf Tournament for social distancing.
Golf tournaments are surprisingly easy to adapt for social distancing and safety. Tournaments are, of course, largely held outdoors in an open environment that can be made almost entirely contact-free. Start by implementing online registration, which allows your organization to collect payment and registrations online ahead of the event (instead of by mail or the day of the outing). Be sure to leverage your event website to market your outing and spread the word, and also to provide sponsors with additional exposure.
Be aware of rule changes at your facility. You can expect clubhouse capacity limits, field size limits, rules like one person per cart and no touching the flag stick, additional sanitation efforts, mask mandates, and social distancing requirements. Implementing simple modifications like switching to a tee time format and skipping a banquet or other post-round gathering (or limiting capacity and holding it outdoors) can mitigate contact and provide a way to safely hold an event.
You’ll also want to implement mobile scoring to not only remove the touchpoint of paper scorecards, but to facilitate live leaderboards for another high-visibility sponsorship opportunity and the chance to prompt players and online spectators to donate before, during, and after the event.
2. Go Completely Virtual.
A virtual golf event is played over an extended period of time at one or more golf courses, using technology to collect scores and track them on live leaderboards. Golfers play on their own time (individually or on teams) and submit their scores via mobile app. Unlike traditional golf tournaments where golfers gather at a course at a specific date at a specific time, virtual events don’t typically require you to reserve an entire golf facility, eliminating green fees (typically the event’s most significant cost). The course also remains open for regular play.
To pull off a virtual golf event, you’ll need technology for a few key reasons. You’ll need to be able to collect registrations online over an extended period of time. Live scoring functionality is a must, not only to display scores in an aggregate leaderboard, but also keep golfers and spectators engaged over the course of a week- or month-long outing. Be sure to take advantage of website and leaderboard exposure by offering sponsors a Technology Sponsorship.
3. Add a virtual round to a traditional outing.
Adding a virtual round to an in-person event is another great option. If you go this route, you’ll plan a traditional in-person event (likely modified as advised above for social distancing), then simultaneously run a virtual event over the course of the weekend, week, or month that your event takes place.
When you add a virtual round to a traditional event, you still enjoy a traditional on-site event by capping the field size (i.e. limiting the number of participants) to stay safe without disappointing folks who didn’t register in time but still want to support the outing. Whether it’s a scheduling conflict or a sold-out event, it’s often the case that people who want to participant don’t get to do so. A virtual round gives them an opportunity to register and play on their own time and, because virtual rounds can include multiple courses and an extended period of time, there’s essentially no limit to the number of supporters they can add to your event.
It’s also worth noting that there are typically no green fees with virtual rounds, so the additional dollars raised are rarely offset by costs. If you’re using GolfStatus, a virtual round can be added to any tournament at no cost. You can also sell digital exposure for virtual rounds on the event website, through the live-scoring app, and on the virtual event’s leaderboard.
This is a great option for larger nonprofits with an established presence in the community and a long-standing event because it allows folks across the community to engage with the event, without forcing your organization to incur the costs and risks associated with renting the golf facility for another day to expand the event and having to fill an entire additional field. It’s also a great option for smaller, lesser-established nonprofits and first- or second-year fundraisers that are trying to gain more support, because it removes challenges and barriers to entry for participants, making the tournament easier and more convenient to play in for first-timers.
4. Hold a Traditional Tournament with a virtual back-up plan (just in case).
The beauty of a hybrid golf fundraiser—especially in an era of uncertainty—is that it lets event organizers adapt quickly and easily. If you’re hoping for an in-person event, but hesitant to put all your eggs in one basket, consider a virtual event as a back-up plan in case local restrictions change and the event has to be canceled or modified. GolfStatus makes it surprisingly easy to set this in motion. With a free event website and access to its golf management platform, you can update event details instantly. Use GolfStatus’s messaging functionality to email all registrants for a specific tournament to keep them up to date on plans to go virtual as needed. The ability to manage registrations and teams in real-time keeps you and your committee organized. If you decide to go virtual, you’ll simply issue teams and individuals a live-scoring code and ask them to submit their scores through the free GolfStatus app before the deadline you set for the event.
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Even amid uncertainty, know that with the right technology, your organization has options. And, with GolfStatus’s Golf for Good program and top-rated in-house customer success team, you have all the tools, tips, and help you need—no matter which path you take.
Planning a golf fundraiser that benefits a 501(c) organization? You likely qualify for no cost access to GolfStatus through our Golf for Good program. Email [email protected] or click the button below to learn more.