How can I collect donor data from my golf fundraiser?
AFP Asks:
How can I collect donor data from my golf fundraiser?
Answer:
It’s no secret that golf fundraisers tend to attract affluent and generous donors, corporate sponsors, and their contacts. Because charity golf events are typically scrambles, folks tap into their personal and professional networks to fill their teams, making them an opportunity to not only steward existing donors but reach and engage new donors. But if you don’t know who’s attending your event or have their information, you miss a huge opportunity.
Efficiently and responsibly collecting your golf fundraiser’s donor data starts with one simple thing—online registration. Players and sponsors register and purchase team and sponsorship packages via an event website, which means organizers don’t have to spend time manually tracking emailed or mailed registration forms. Not only does online registration significantly reduce the organizer’s workload, it also makes it simple for golfers and sponsors to commit to your event with a few simple clicks.
With the right event management platform, it’s easy for those registering for their event to fill in their details (team information, handicap, t-shirt sizes, and other key info). You can then export this valuable information after the fundraiser and upload it right into your donor CRM.
If your organization is the beneficiary of one or more golf events planned and run by third parties (i.e. volunteers, businesses, passionate supporters, corporate partners, et cetera) it’s even more imperative to collect participant and sponsor information so you know who is supporting the organization through golf. Technology that centralizes these events into a single platform yet still allows them to run independently leads to a number of benefits, including the ability to streamline planning and ensure reliable and responsible donor data collection and management.
About AFP Asks
The AFP Asks content series is part of a strategic partnership between GolfStatus.org and the Association of Fundraising Professionals to support frontline fundraisers with resources, tools, and technology for planning new and existing golf fundraisers. GolfStatus.org’s powerful, user-friendly technology is available to all AFP members and the organizations they serve at no cost. Click here to get qualified or email [email protected].
