6 Ways Corporate Golf Events Benefit Your Brand & Business
Corporate golf outings—especially when they’re well-managed and organized—offer a variety of positive outcomes for a company. Beyond being an effective fundraising initiative that can raise money for a corporate foundation, favorite nonprofit organization, or specific cause, these types of golf events let businesses engage with employees, clients, and the community at large while raising awareness about your brand in a unique and meaningful way. Indeed, the golf outing is like no other event. Here are six ways corporate golf outings benefit your brand and business:
1. ENHANCE CORPORATE SOCIAL RESPONSIBILITY.
Corporate social responsibility (CSR) is becoming increasingly important to employees, partners, and clients who want to work and spend their dollars with businesses that prioritize community impact.
CSR initiatives should be strategic, genuine, and multifaceted. A corporate golf outing that benefits a charity or cause is a great addition to your company’s CSR portfolio, providing not only philanthropic opportunities, but the brand lift and awareness that comes from a fun community fundraiser. As a business, that might mean reaching out to an existing golf event to support as a sponsor. Taking it a step further by hosting your own corporate event allows you to be strategic in choosing nonprofit beneficiaries while also reaping a reputational boost.
2. Engage your community.
Golf events are unique in that they can be designed to be a communal activity. If community engagement and outreach are among your goals for the outing, you’ll want to ask and answer a few questions as you get started:
Who would we like to attend?
What’s our goal for turnout?
Does it make sense to open the tournament up to a broader community?
Perhaps you will be inviting specific community members to participate, such as the mayor, community outreach group leaders, school administrators, or other stakeholders. If you decide to include the greater community, consider inviting them to participate in a virtual round that happens at multiple area courses. This allows you to make the event accessible to everybody, no matter where they’re located.
No matter the route you choose or the objective at hand for your business, having an easy way to register and track interested participants and sponsorships is crucial. Secure online registration as part of a broader golf event management software makes it easy to collect participant information, manage it in real time, and facilitate communications before, during, and after the event.
3. Stand out from your competitors.
Creating positive social impact has increasingly become a competitive advantage for your business. As a community event that tends to attract attention in addition to raising dollars, a corporate golf event that’s dedicated to supporting a cause helps set your brand apart from your competitors and attract socially responsible customers.
An event website makes it easier to spread the word about your event while also getting more support from the community. A professional site also elevates your brand, cause, and case for support.
4. Foster business relationships.
Golf outings are unique in that they give participants four focused hours on the golf course—a rarity in today’s busy world. That means four hours of facetime with colleagues, vendors, clients, prospects, or others to network and advance important business relationships. This means that your business development team gets quality time to engage with current and prospective clients and partners—thanking them for their continued involvement or advancing a new relationship.
If fostering business relationships is among your goals for the event, you’ll want to ensure a smooth and seamless experience for participants from the time they hear about your event to the thank-you they receive for supporting it. That means showing professionalism with every touchpoint before, during, and after the event, including easy and secure online registration, clear communication in the time leading up to the event, high quality branded cart signs and scorecards, and TOUR-caliber live leaderboards.
5. Engage and empower your employees.
In today’s competitive job market, businesses need to find ways to attract and retain top talent, which means demonstrating that business priorities include more than just the bottom line. Studies show that team bonding events can boost employee retention and performance at work. A golf outing can be used to engage employees, reward them for a job well done, build morale, and encourage team retention. Best of all, holding a charity event satisfies the 70% of employees who say they wouldn’t work for a company without a social purpose.
6. Do good in your community.
Golf has deep ties to the nonprofit sector, evidenced by the nearly $4 billion that the sport raises for charity annually. It’s a game that brings people together in a memorable way to raise funds for a good cause. Golf’s popularity is surging, making it a great time to use it to give back—to your employees, your community, and an important cause.
GolfStatus for Your Next Corporate Golf Event
Whether you’re at a Fortune 500 company, a socially-responsible local business, or a corporate foundation raising money for a dedicated cause, GolfStatus’ golf event management and fundraising technology can enhance your fundraiser. It will save you time, raise more money, boost your brand, and ensure a professionally planned and executed tournament from start to finish. If you’re planning an outing that benefits a nonprofit or cause, you can qualify for no-cost access through the Golf for Good program. Click the button below to learn more or email [email protected].