We recently noted that the Cadillac Championship was taking advantage of the PGA’s new mobile policy and taking hold of the social media reins. In addition to on-site promotions, the Cadillac Championship is using pre-tournament initiatives including:
Hide and Tweets: Fans will be given hints that can lead them to the locations of the Cadillac Championship Street Team. Those who find the team on given dates leading up to the tournament will win tickets, passes to the tournament’s after hours area “Club Blue,” golf at TPC Blue Monster and many other prizes.
Essentially, a “hide and tweet” is a way to connect the virtual world to the physical world, reward fans and build loyalty. Last year, Digital Royalty posted a nice summary and video, which you can find here. Watch the video; it is amazing how fast fans react to “hide and tweets.”
Social Media Happy Hours: Much like the “hide and tweets,” the “social media happy hours” will give fans a chance to interact with the tournament’s social media team, get exclusive tournament updates and promotions and also have the opportunity to receive special giveaways and discounts. For the Happy Hours, however, fans will get advance notice on where and when to meet.
A “social media happy hour” is a little different than a “hide and tweet.” From the description above, it sounds like the Cadillac Championship’s social media team will use Facebook and Twitter to announce a location and a time for fans to meet up. Expect this to be a laid-back environment where you can engage in casual conversation with other fans.
If you end up participating in one of these events, we would love to hear your thoughts. What did you like or dislike about the event?